In this particular search, I’m number one versus number three. So if you were just looking at your rankings in Google and not using the Ad Preview Tool, you wouldn’t see the actual search, but rather, a personalized results search. You’d be drinking the Kool-aid, okay? So right away, there’s a difference here. Then let’s see here, I was number seven in the first result and now it looks like I’m number eight in the actual search. Because of this difference, it’s always imp important that you use the Ad Preview and Diagnostics Tool.
Once again, to use the tool, just go to the tool, put in a keyword or search phrase that you think is important. If you’re a plumbing company, you could put plumbing. If your dentist, put dentist office. A lot of times people are searching for “near me” in the search result. So, if I put plumber near me, I see all about plumbing, Blue Planet, and I see ads. Then I see Cooper’s King and Spartan Plumbing in Asheville. It looks like Roto-Rooter’s the first real one. Right? So searching for “dentist’s office near me,” “plumber near me,” and similar searches will give better results.
Another way to find your results are using your mobile phone. What you can do is you can actually go to pull out your phone and go to Google and turn off your wi-fi and have your phone 4G. And then, do the search in Chrome Incognito and do your search there. Because this isn’t as accurate, I would suggest you do is always use this ad preview diagnostics tool.