How To Write Good Alt Text is One of Google’s Objectives

Today we’ll be discussing a Google podcast featuring Lizzi Sassman, where she goes over exactly how to write good alt text.
Author Authority: Considered A Google Ranking Factor?

Let’s examine in detail the significance of author authority in terms of website rankings, and whether or not Google considers it a factor.
Ask These Four Questions When Content Doesn’t Convert

Do you need help converting target high-volume or competitor keywords? You’re likely going to need to do much more work to rank. Content that focuses on context and doesn’t have ambiguity is crucial for your brand’s future success.
Social Media Plan; the Complete Comprehensive Guide

If your business does not already have a social media plan, use this as a reference for your brand strategy.
Recession Fears – The Great Unbundling Is Coming, SEO Agencies Must Prepare

Prudent SEO agencies must prepare for service unbundling amidst recession rumors. Here’s how. According to former Netscape CEO Jim Barksdale, there are only two ways to make money in business. Bundling and unbundling are the methods, and SEO has been around for over 20 years. Agencies have been locked in an arms race since then, […]
Google Study Shows Less Than 26% of Desktop Users & Less Than 17% of Mobile Users Take Zero-click Actions

Although Google does not steal all zero-click searches for themselves, query refinement from searchers is responsible for many of them.
Using AI for SEO in Content Creation

Using AI for increasing SEO in Content Creation is a great tool for anyone who is interested in ranking well on Google.
Google Search Essentials is Replacing the Google Webmaster Guidelines

Things you should know about the release of Google Search Essentials, a simplified version of the Google Webmaster Guidelines.