Businesses Can Automate Content Creation By Following These Three Simple Steps
Want to know how to save time, effort, and money when creating SERP-ready content? Here’s how. Everything considered, writing quality content that ranks at the top of the SERPs takes a substantial amount of time, effort, and resources. As businesses grow and improve, resources (especially time) can be limited. This post will detail how to […]
There Are Still Plenty of SEOs Who Guest Post for SEO
According to a survey by Marie Haynes, many SEOs still employ guest posting as an SEO tactic. 44% of respondents answered ‘no’ when asked if they use guest posting for SEO purposes, whereas 32% answered ‘yes’ and 12% answered ‘sometimes.’ Google declared in 2014 that guest posting was dead for SEO reasons and has penalized […]
The Significance of Web Accessibility in 2023
Website accessibility has become serious issue we must address. Accessible websites provide equal opportunities for users to access content such as news, online shopping, banking, and government services. Websites must cater to all users, including those with various disabilities. By making websites accessible, we ensure everyone has equal access to online content. A key factor […]
SEMrush Acquires Traffic Think Tank: A New Chapter
SEMrush and Traffic Think Tank Join Forces In a significant move, SEMrush, the premier platform for managing online visibility, has acquired Traffic Think Tank, a highly-regarded community for SEO professionals. Established in 2017 by renowned digital marketing specialists Matthew Howells-Barby, Ian Howells, and Nick Eubanks, Traffic Think Tank swiftly gained worldwide recognition for its invaluable […]
Content Marketing Plays An Important Role; Here Are 9 Reasons Why
Every business looking to incorporate content marketing into its growth strategy should be acquainted with the key reasons behind it. Here we take a look at how content marketing helps boost your business. Why Is Content Marketing So Important? Content marketing has so many benefits that it’s challenging to list them all. Understanding why content […]
Is MUM a Google Search Ranking Factor?
Is MUM negatively affecting Google search rankings? Is it making it easier for Google to answer complex search needs? Google introduced MUM (Multitask Unified Model) technology at Google I/O 2021 to assist its ranking systems in comprehending language. The question of whether or not MUM will be used as a ranking factor has been up […]
Is This The Algorithm for Google’s Useful Content?
According to a Google research paper, an algorithm has been developed that can identify low-quality webpages, similar to the function of the helpful content signal. Google recently published a research paper detailing the use of artificial intelligence to identify webpages’ quality. The specifics of the algorithm described in the paper closely resemble the known […]
Embracing the Challenge: The Law of Diminishing Returns in PPC Campaigns
Running successful PPC campaigns can be daunting, especially when dealing with the law of diminishing returns and various other factors beyond your control. In this article, we’ll delve into the concept of diminishing returns and how it applies to paid search, as well as factors that make PPC more challenging today. By understanding these principles, […]
Increased Efficiency and Insights with the GA4 Audience Builder Integration
Google has unveiled a new feature to simplify audience creation and application for Google Ads campaigns. This update enables you to access the Google Analytics 4 (GA4) audience builder directly within the Google Ads user interface (UI), streamlining the entire process from beginning to end. The announcement states that this feature will be available in […]
Understanding Quality Score in PPC and Its Impact on Campaign Success
Explore the factors affecting quality scores and how to optimize them for better PPC performance. Quality score is a crucial metric in PPC marketing, used by Google and Microsoft to determine ad rank alongside your bid. This article breaks down the three factors contributing to quality scores and how they impact overall campaign and account […]