Press releases serve multiple purposes beyond getting media coverage, including increasing your website’s search ranking and allowing readers to find you from behind a paywall. Nevertheless, simply dropping a press release may not guarantee a boost in search engine rankings.
Press releases serve multiple purposes beyond getting media coverage, including increasing your website’s search ranking and allowing readers to find you from behind a paywall. Nevertheless, simply dropping a press release may not guarantee a boost in search engine rankings.
While the links you place directly into a press release may not help you in search rankings, press releases can still benefit your overall SEO. Here are four simple tips to help you optimize your press release for search engines.
Tweak Your Keywords
The words you use to represent your product or any other aspect of your press release can greatly impact your search ranking. Even little adjustments to your keywords can make a big difference. For example, “lightweight kayak” has three times the search volume of “portable kayak.” Use free tools like Google Trends to compare two or more terms and find the most compelling keywords for your press release.
Highlight Recognizable Quotes
Including quotes from influential people like your CEO, celebrity spokesperson, or influencer can assist you in appearing in searches that are tangentially related to your product. This approach can introduce you to new audiences and boost your search ranking based on the name recognition of the person you are quoting.
Add Images
Using the right images, such as infographics, graphs, illustrations, or original photography, can help your press release reach higher search engine results. Optimize each image with alt text, a strong description, and a title. This approach can improve your overall SEO and increase your visibility in image searches, another valuable traffic source.
Don't Spam
Distributing your press release indiscriminately to spammy sites may hurt your overall search ranking. Links from such sites can negatively impact your search engine score and may cause Google to raise concerns about the company you keep. Instead, be thoughtful and informed about online distribution, just as you are with media pitching.
Read Next: It Is Always Worth Trying To Replace HTTP Links with HTTPS
These simple tips are just the beginning of optimizing your press release for SEO. By consistently implementing these tips over time, you can greatly boost your search engine ranking and traffic to your website.
While these suggestions are just the tip of the iceberg regarding SEO and press releases, they can greatly impact your rankings. Remember that SEO is a long-term game; consistently applying these strategies over time can yield big results.
Remembering that SEO is just one piece of the puzzle is also essential. Press releases are valuable for getting media coverage, driving traffic to your site, and improving your brand’s visibility.
In conclusion, when writing and designing your next press release, keep these simple tips in mind to optimize it for search engines. By tweaking your keywords, highlighting recognizable quotes, adding images, and avoiding spammy sites, you can increase your press release’s SEO and drive more traffic.
For SEO audits, click here to book your appointment.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.