Is your business visible to your potential customers? If you haven’t invested in honing your local SEO, you’re missing out on quality leads on mobile and desktop. After all, you are a local business looking for local customers. Local SEO isn’t all smoke and mirrors, as many people think. That’s why we’re here to clear it all up. It’s the combination of several tools and strategies. Let’s look at four ways to boost your local SEO rankings and help more of your customers find you, exactly when they need you.
Use These Four Tips Immediately to boost your local SEO.
Optimize your Google My Business Page
There are dozens of ways that you can optimizing your Google My Business page, or GMB for short. Google My Business pages allow you to highlight special deals and sales for customers in your area, as well as call attention to local events.
You can start by adding a “Direct Connect” link on your website. In order for this to work, you’ll need to link to a listing of your business on Google Maps, Google My Business, or Google Business Search.
From there, you’ll want to do some cleaning and updating of the information available on your page. Use this space to gather more local leads and keep them engaged on the web. You can also use your Google My Business page to showcase your business online.
GMB pages provide essential information, like phone numbers, addresses, hours, and more. Additionally, these pages are home to one of the most essential and most-searched-for aspects of modern-day businesses: reviews.
Ask your Customers for Reviews on Google
Everyone wants to tell the world what they think about a product, service, or restaurant. Do your customers do the same thing for you?
According to a study by the Institute for Private Consumer Research, over 70 percent of people trust online reviews as much as personal recommendations.
If you aren’t asking customers to rate you on Google, you’re missing out on one of the best online marketing methods. It doesn’t take much time at all but can lead to big rewards.
No matter the type of business you have, Google can help you solve your local SEO challenges with its comprehensive reviews. Your loyal customers provide these reviews.
Make Sure you Have a Website
A website is an essential tool in your local SEO arsenal. It’s far more important than the ads you put on Google. Your website can drive leads and keep customers from moving on to a competitor.
With a custom mobile app and live chat feature, you can provide your customers with instant access to your company’s resources. This goes a long way to improving your search rankings.
But this is more than just a website. You need to have an active website. This is not a passive way to build your company, as we’ve seen with startups who aren’t actively trying to develop their websites. We’ve seen other companies’ websites flop after moving their focus away from their website’s construction and performance.
When paired with excellent web design and branding, things like local SEO keyword usage in webpage copy, meta tags, alt text, etc., will boost your local ranking to gain the visibility you’ve been looking for.
Create a Link Profile
Many businesses that employ search engine optimization already have solidified link profiles, but this doesn’t mean your efforts should stop there.
It’s a good idea to link to other local business pages on relevant social media platforms to create a community-based effect. Doing so will strengthen your brand and provide your customers with a constant stream of content from local businesses.
This helps build a solid and loyal customer base. It’s essential to remain true to your brand’s tone. If you’re a mom-and-pop shop or restaurant, for example, you shouldn’t link to a golf shop, gym, or spa. Remember, these brands are not the same as you.
Consider Local SEO
There’s no shortage of digital marketing strategies. Still, suppose you’re looking for tools to help your business grow and maintain its presence online and in town. In that case, a focus on local SEO needs to be considered.
At PushLeads, we can help you tailor those local SEO efforts to your business model and bring in customers with cash in hand.
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