5 Ways to Grow Your Blog Following

In recent years blogging has become very popular. Here are 5 ways to grow your blog following despite the fierce competition.

With These Tips You Can Start to Grow Your Blog Today

There is a lot of competition out there, making it tough to build up a following for a new blog. So today we’re giving you 5 ways to help you get some traction.

Commenting On Other Blogs In Your Field

Reading and commenting on blogs in your area of expertise and related business sectors is an excellent strategy for gaining a following. It’s a good method to establish a rapport and a mutually beneficial relationship that can help you grow your online presence. It will also provide you with a valuable backlink, which will help to increase the authority and relevance of your site in search engines.

Your suggestions must be well-considered and useful. Simply adding “Good post!” or “I agree!” is clearly a means of simply gaining the link and publicity, and people will immediately recognize this. Write something intriguing and enlightening about the site you’re commenting on, but not necessarily in agreement with it. A diverse perspective is often more intriguing, and the person who created the blog will be curious to see what you have to say. You can start a dialogue and engage with the blogger and their audience if you give your counterpoints respectfully and quietly. 

Guest Blogging

Having someone create a blog for your site can expose your site and brand to a whole new demographic of people. The guest blogger will be happy to show a link to their work with their followers, bringing together a wider group of people and increasing traffic to your site.

On the other hand, if you are invited to guest blog, it is a fantastic opportunity to expose your ideas, writing, and brand to an audience you may not have previously had the opportunity to engage with. Accepting and excelling at one guest blogging assignment could lead to other opportunities with other sites, making it a worthwhile exercise that will pay off in future conversions, sales, and brand recognition.

Original & Creative Quality Content

Unless it’s read and shared it’s not considered great material. To have any impact on your SEO and content marketing strategy, it needs to have a valuable audience. From there, it must be shared beyond your network in order to improve traffic to your site and brand awareness. This is accomplished via a variety of ways, each of which is an effective approach to increase the amount of people who see your content and expand your brand.

Always strive to create the greatest material possible.

The only surefire approach to ensure that your material is shared and discovered is to make it outstanding. It is now generally referred to as 10x content, which means it is 10 times better than anything already available. It takes effort to generate this type of content, but if done correctly, it will set you apart from the competitors and position you as an expert. This will increase traffic to your site and establish a degree of trustworthiness that can be difficult to find online. Quick Sprout’s Neil Patel is a great example. His dedication to consistently produce blogs that offer new or more in-depth perspectives on themes has pushed him into the highest tier of content creators. This means that when members of the online marketing community are looking for the most up-to-date information, or even confirmation of what they’ve read or heard somewhere else, they go to his site.

Branding and SEO are both important aspects of content strategy. A long-term strategy for long-term brand results is to build an air of authority around your website and its content. When your brand is identified with a specific amount of authority, it becomes more relevant, and both search engines and users notice.

Easy to Share


Make sure your blog posts are simple to share.

While this may seem self-evident, I’m often surprised by how many blogs and websites fail to do so. A user shouldn’t need any particular knowledge to share your work on Twitter or Facebook, and this is frequently possible thanks to the existence of common social buttons. However, you should be able to share your blog simply by cutting and pasting the link, which implies you should create a permalink for each blog you publish. People want to do things in different ways, and forcing them to use your content in a certain way would only limit your blog’s ability to reach a larger audience. It doesn’t matter how your material gets to the rest of the world; what matters is that it gets there.

Try Some Email marketing

Out of all the suggestions, this is the most time-consuming and closest to a stab in the dark. It can often provide excellent results, but you must expect constant rejection and even animosity. It entails sending industry-specific emails to key influencers requesting that they share your content. This is sometimes disguised as an attempt to educate someone or establish a relationship through a shared interest in a topic, but it is just a request for a favor.

The secret to achieving breakthroughs without jeopardizing the possibility of them occurring is to establish a relationship first. This is commonly accomplished by sharing their content, leaving comments on their blogs, enjoying and re-posting their tweets and Facebook updates, and doing anything else it takes to get their attention. This is why it is critical to begin at a reasonable level. At the same level, or somewhat higher, you should distribute content and create relationships with bloggers and influencers. Look for people who have similar-sized audiences, since they will see the most benefit from developing a symbiotic relationship. Even though Neil Patel has a considerably larger following, sharing your blog will provide little value to his site, thus the chances of him doing so are slim. It is preferable to spread your material to a few smaller audiences rather than hoping to reach a large one.

Learn more about this particular strategy by reading: How to Succeed With Your Email Marketing Strategy

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