Creating valuable content is important, but it’s all for nothing if it doesn’t reach your target audience. That’s why keyword research for SEO is essential. However, traditional SEO metrics such as keyword difficulty scores and search volumes can be unreliable. So, what should you do to conduct effective keyword research?
This article explores six questions you must ask yourself to create content that ranks well in search engine results pages (SERPs).
Question 1: How Does Your Audience Search for Your Product/Service?
You must use the words and phrases they’re searching for to ensure your target audience discovers your content. The best way to learn how your consumers use language around your product or service is to talk to them directly or your customer service and sales teams, who have daily conversations with consumers.
Question 2: What Situations Do Your Buyers Need to Solve?
Unearth content ideas by chatting with your consumers, checking reviews on your and competitors’ sites, engaging with feedback forms, reading sites like Quora and Reddit, and digging through Google’s “People also ask” section. Your buyers’ pain points can deliver valuable insights for creating content that helps solve their issues.
Question 3: What's the Search Volume?
Search volume guides how many times a keyword is searched per month. While search volumes are not always accurate and results vary between tools, writing content that helps your audience, even if the keyword returns zero search volume, is important. Low-volume keywords may surprise you and complement other marketing efforts like email or social media.
See also: Is Local SEO Still Dependent On Directory Submissions?
Question 4: How Competitive is the Keyword?
Understanding the search intent behind the keyword can take your SEO strategies to another level. Keyword tools suggest metrics to score how hard a keyword is to rank for. While it’s helpful to consider the keyword’s competitiveness, the better question is what users want when they search for that keyword.
Question 5: What is the Search Intent?
Analyzing SERPs can provide valuable insights into what content resonates with users. Pairing an understanding of what your consumers are looking for and what they’re looking for will help you identify long-tail keywords that match the search intent. For example, suppose you’re selling an email marketing tool. In that case, you might avoid the broad keyword “email marketing” in favor of a long-tail keyword like “email marketing advice for small businesses.”
Question 6: What Else Can You Write on This Topic?
CPM bidding is the simplest of all Google Ads strategies, and it’s the most inexpensive way to run a targeted ad campaign. The CPM model only requires a simple divider: Cost-per-impression (CPI) is the amount you’re willing to pay per impression on your ads. The conversion rate (CTR) is the number of conversions a user experiences on your ad. You should use Google Ads CPC bidding when you have a very low CTR and your CPI is high. To increase your CPC, start by lowering your CTR. This is known as “channel regression.” Use this conversion rate calculator to analyze your CTR. A low CTR indicates that your ads are getting lost in the noise. Once you know your CTR, you can go back to the conversion rate and start decreasing your CPI. For example, if your CTR is 0.
Strategic Keyword Research Drives SEO Results
Keyword research for SEO is not just about creating one piece of content. It’s about answering essential questions to create a content approach that resonates with your target audience and drives results. By asking the six questions above, you can create content that addresses your consumers’ needs, matches their search intent, and establishes your authority in your industry.
Effective keyword research for SEO requires a deep understanding of your target audience, their needs, search habits, and the intent behind their searches. You can strategically create content that resonates with searchers and drives results by answering the six questions outlined in this article.
Remember, keyword research for SEO is an ongoing process. It’s important to analyze your website’s performance regularly, monitor search trends, and adjust your content strategy accordingly.
In conclusion, keyword research for SEO is critical to creating valuable content that reaches your target audience. By asking the right questions, you can develop a content strategy that aligns with your customer’s needs, matches their search intent, and establishes your authority in your industry. With the right approach, you can drive SEO results that help grow your business.
Read Next: How Many Keywords Should You Focus On When Doing SEO?
CLICK HERE to schedule your FREE consultation TODAY!
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
