The world is shrinking. Remember back in the 1990s? How everyone talked about Six Degrees of Separation? The idea was all about how anyone in the world could be connected to anyone else by only six people.
Well, that was then; this is now.
Now, the Six Degrees of Separation is down to 3.5 Degrees.
Why? Because today’s modern world has ensured that we’re more connected than ever.
A smaller world means that it’s even harder to generate leads.
How do you find new ways to generate leads?
Well, this may surprise you, but LinkedIn has become an effective tool for generating B2B leads that many businesses haven’t explored.
In this blog post, you’ll lead how to generate leads on LinkedIn.
Linkedin’s massive size means that there’s a huge opportunity to use linked in and find leads.
Let’s look at different ways to generate leads with Linkedin.
Build your profile
The first step to generating leads on LinkedIn is to build a great-looking profile. But not just any profile. It should be built on your company’s DNA, not yours. Your goal is to have a great-looking profile full of value-based, accurate content that gives prospects a reason to reach out. Here are some pointers to help you craft a professional profile:
- Keep it clean.
- Don’t make it challenging to navigate.
- Use keywords throughout the profile for search and filtering.
LinkedIn does provide a free keyword tool, but if you’re using LinkedIn for your own business, don’t count on it. Create clear headlines in your bio.
Make a 30-Second Commercial to Use On Your LinkedIn profile.
LinkedIn is a great networking tool. The main thing to remember is that it’s never-ending, so be prepared to answer “What do you do?” with the right response.
Your 30-second commercial is the answer to that “What do you do question. Can you use this as an opportunity to show how you’d helped your customers?
Our PushLeads 30-second commercial is this: “At PushLeads, we help businesses dramatically grow and get more leads with less effort. We’ve been particularly successful working with both service and eCommerce companies who need to show high in Google and other search engines. Our client clients are local, have a website, are getting some leads from Google, and need more leads.”
Add connections to your network.
The secret behind LinkedIn marketing is connection. It’s simple. Add a “connect” button on your blog posts and company pages. You’ll notice the button is near the bottom of the post. LinkedIn pages will display a box in the top right corner that can be filled with your new connections, including their name, photo, and a short bio. Other users can see the new connection immediately and respond to their introduction. Leads are generated when users click on that introduction and make their first connection on your company’s profile.
If you’re looking to broaden your network, make sure to spend just a few minutes a day clicking on the “connect” button on the “People You May Know” list in your feed. This will help others know you as someone who wants to broaden their network, which is super important.
LinkedIn will post a list of “People You May Know” in your feed each day. Invest a minute by clicking the “connect” button to broaden your network and grow your network. LinkedIn posts are a great way to expand your network and get your name out there. Your profile will be recognized as someone who is always looking for connections and networking opportunities.
How often are you meeting with new prospects every day? Every person you talk to about business or meet during your day is one connection away from being a potential LinkedIn connection.
Build Your Lead List
LinkedIn’s new feature is designed to make your work and personal life a little less complicated. Spend five minutes a day exploring connections you’ve never met before! Use LinkedIn to recommend people who will make a positive difference in your professional network. For example, maybe you know someone who is an expert in the field you are looking for. Recommend them to other people on LinkedIn who may need their expertise.
Here’s a great way to get more out of LinkedIn—ask for recommendations outside your LinkedIn account. Just click “request recommendations,” and you’ll get a quicker answer. And you’ll be reconnecting with your connections, too!
Create your company page
A LinkedIn company page can be a helpful tool that tells people about your business.
But wait, before you get started, keep in mind that you’ll need first to create a LinkedIn profile. With a LinkedIn profile, you can easily attract new clients, increase your brand visibility and promote your business.
Follow Your Current Clients and Prospects
Do you have a list of prospects that you’re focusing on? Take a peek at the groups they have joined. You can join the groups that they are joining. LinkedIn allows you to join up to 50 groups.
Of course, not everyone is active on LinkedIn Groups. However, when you find someone who is, you can use that as an excellent opportunity to get on their radar.
Join LinkedIn Groups
LinkedIn Groups are specialized hubs on LinkedIn where members can discuss topics relevant to their industry. Being part of Linkedin Groups will help you further connect with your customers and build your brand.
LinkedIn Groups allow you to share content with the people who have the most value from it. This helps you increase engagement, find new followers and retain your current ones.
Your brand’s reputation and name significantly boost when you are part of Groups relevant to your industry. Search for Groups relevant to your industry and do everything you can to engage people in those groups with exciting posts. As you keep engaging the community, you’ll start to build your brand’s credibility.
Sharing relevant content is also a great way to drive potential customers to your website. Keep in that that these prospects are already in a LinkedIn Group relevant to your business, making them extremely valuable as potential leads.
LinkedIn lets you write recommendations of your own with your voice. Instead of waiting for someone to recommend you – or worse, not recommending you at all – devote five minutes a day to writing and posting (reality-based) recommendations for your customers and key contacts. Once your connection approves it, the recommendation will show up on their account. This will make it easier to work together because you’ll be closer aligned with your contact.
Post Regular Updates
Posting regular updates will help you stay top of mind with your contacts.
What type of content should you share on Linkedin?
Well, according to LinkedIn, you should be posting every day. Some studies even suggest that your following can grow by up to 56% by posting every day!
You can write articles that will give them more information to use in their decision-making process. You can also write summaries of the research you’ve done. You can put that in a short and concise video, giving them additional insights. You can drive potential customers to your site by sharing blog posts.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.