Adding More Images to Your Business Listing Will Improve Search Performance
Here's Why You Should Be Adding 100 Images
to Your Business Listing
Visual quality plays a big role when it comes to promoting your local business online. With the rise of visually heavy platforms like Instagram and Yelp, their importance is only growing. Simply put, customers want to see what they are getting for their money.
Photos are a big part of the Google My Business (GMB) platform. They demonstrate just how important looking your best is for attracting consumers.
- Businesses that have more photos uploaded into GMB get more attention. Businesses receive more website clicks, phone calls, and direction requests.
- These images are often close to the CTAs.
- The presence of more photos in a GMB listing increases the chance of customer moving from discovery to conversion.
- A business with over 100 photos gets over 500 percent more calls than a typical business. Those with a single image get 71 percent fewer.
- A business with over 100 photos gets over 2700 percent more requests for directions compared to a typical business. Those with a single image get 75 percent fewer.
- A business with over 100 photos gets over 1050 percent more website clicks than a typical business. Those with a single image get 65 percent less.
- A business that has more GMB photos will get more views via search and more views on maps.
Get Found on Google Maps
- A business that has over 100 photos has almost 1000 percent more search views compared to an average business. A business with just one photo gets 62 percent.
- A business that has over 100 images gets almost 3500 percent more map views than a typical business. Those with one photo gets 71 percent less.
- A business that has more GMB images appear in more direct searches and discovery searches
Direct Searches vs. Discovery Searches
- A business with over 100 photos gets over 700 percent more discovery searches than a typical business. Those with one photo get 65 percent fewer.
- A business with over 100 photos gets over 1000 percent more direct searches than a typical business. Those with a single photo gets 71 percent fewer.
Is It the Photos or Something Else?
Posting Your Own GMB Photos
Getting Customers to Post Them
Encourage your customers to post photos of your business.
Google-using customers may get a request to review your business after they leave. You can also request a review from them yourself.
Ask customers to snap shot their experience in your business. Car dealers do this by asking customers if they want a picture of their new luxury car. The customer gets a great photo. The dealer gets a photo that the customer can use in a review.
For service companies, like plumbers or decorators, who want to increase local search performance, ask for photos of the completed handiwork. You make the customer happy, and the customer has a photo to upload.
Here’s a trick you can use. Create an interesting wall or area of your office where clients will want to take a selfie. The clients get a great photo. You get the potential of a photo-loaded review.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.
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JunkEver seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this: See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”
Keyword StuffingGoogle defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.
Why Publish this Junk?So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.
Google RespondsSo, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market. For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
- people to quickly find what they’re looking for.
- results that solve problems.
- results that answer questions.
- to suppress spam as much as possible.
Adding ValueOne of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value. Value also gets ranked at the top of Search Engines.
How Can You Add Value?Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time. So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
- Blog Posts that answer your most common questions.
- Pages that Answer Specific Questions.
- Videos about your Company’s Service and/or Offerings.
- Info-graphics about humorous, interesting, and great topics.
- Transcriptions of videos or audio that you’ve recorded on your phone.
- Blog Posts that comment on trending relevant topics on the web.