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Building Natural Backlinks For 2022

Showing up on that first page of search results has never been more important, so let's go over how to build natural backlinks for 2022.

How To Create Natural Backlinks

When it comes to internet search engines, natural backlinks have always been a crucial aspect, as they play a part in determining a domain’s authority. The domain authority has an impact on the rankings for specific keywords. It is now possible to assess whether or not those external links are “natural.” 

Unnatural links can result in Google penalties or damage domain authority, whereas natural links can help your rankings and overall authority. As a result, rather than counting on authentic link creation, several marketers have modified their link-building techniques to assist their links to appear more natural to search engines. 

Let’s look at how to construct a natural backlink profile and the differences between natural and unnatural links. 

What Is the Difference Between Natural and Unnatural Links?

The capacity of Google to discover natural relationships is pretty advanced, and it’s only getting better. While some Google employees believe that SEO specialists shouldn’t bother with link development, we believe that the differences between unnatural and natural connections, as well as why natural links work, are worth addressing. We’ll go over some of the key components to consider when you create your backlink profile to ensure your links are natural and valuable to you. 

To begin, let’s define what natural backlinks are. 

Definition of Natural Backlinks

"Natural links are ones that you had no part in establishing."
Algorithm Development

“Natural links are ones that you had no part in establishing,” Google says in its definition for the basis of its algorithm development. An impartial third party decided that your website was worth linking to, and they included it as a resource or information source on their own platforms. 

Unnatural links are links that you create yourself. If you place links with the aim of improving your search engine results, even the most carefully placed and authoritatively sourced links will be regarded as unnatural. 

Google, on the other hand, is not omniscient (even if it appears that way at times!). Their algorithms solely analyze specific indicators when determining whether or not a link is natural. Your domain will not be punished as long as your link works. Understanding these characteristics might assist you in building a stronger backlink profile and structuring your own links to appear more natural. 

Backlink Sources: What Are They and How Do They Work?

To begin, Google will examine the sort of source that the link is hosted on. For example, if the link links to a domain in an entirely different industry than the source, it will be regarded as unnatural. As a result, it’s critical that you only link to credible sites or businesses. Furthermore, higher authority sources have greater power than lower authority sources; thus, having your link included on a large publisher or.edu site is more natural and effective than having your link featured on a simple article directory. 

Text Used as an Anchor 

In years past, it was a common practice to anchor your links with keywords relating to your sector. Those days, however, are no longer. If too many of your links employ the same keyword or keyword phrase, Google may likely consider your links unnatural. Instead, aim to use terms that define what your page has to offer as anchors for your links. 

There are various tools available online to assist you in determining proper anchor text variety throughout your website’s various pages. The anchor text for your homepage, for example, should be very different from the material for internal service pages and blog articles. 

Diverse Sources 

Patterns in how and where you post links are another factor Google looks for. It specifically searches for a series of links and determines whether they were placed by a single person or company. If all of your links come from only one or two sources, Google may see your efforts as a ruse or a reciprocal link scheme with those other sources. In any case, you don’t want your links to appear forced. 

Using third-party link-building tools, make sure you’re measuring link diversity. 

Context of the Link 

You should also be conscious of the context in which your link is placed. It appears odd and forced if you merely submit a link with no explanation or comment. A better strategy is to begin your link with a thoughtful explanation of why the reader will benefit from it. Only by framing your connections in a genuine and natural context can you build authority. 

The wider picture is that link building is simply a small part of increasing your domain authority. The structure of the site, the content, and the presence on social media are all equally significant. Furthermore, natural link creation is usually far easier to handle than black-hat techniques. Rather than planned and strategizing, focus on making your links truly useful to others. When you combine it with high-quality material that may serve as a resource for your audience, the links will start to flow in! 

Google rewards those who make an effort to create the ideal link strategy that benefits consumers. 

Destination of the Link 

Finally, think about the link’s destination. If all of your links go to the home page and none of them go to your blogs or internal pages, Google may consider them unnatural and punish you. Use a range of link destinations and try to link to some of your internal sites that are deeper. 

How to Create a Natural, Safe Backlink 

We understand that Google’s algorithm has made backlinking more difficult and overwhelming, but this is for a purpose. It’s nearly hard to spam links these days without incurring some form of penalty, and the internet has become more useful and less spammy as a result. 

Hardworking business owners are looking for advice on how to establish a natural backlink profile; however, they are now finding it difficult to promote organic links and avoid potential penalties. Quality SEO link-building services can examine the properties of a link and give you advice on how to implement a long-term link-building strategy. 

Type of Connection 

When posting a link, the first thing you should keep in mind is that it must be relevant to the conversation. If someone inquires about a service you provide, for example, link to that service page rather than the home page or contact page. Connecting to different pages on your own website is a good way to help your site and diversity your backlink profile. 

To boost traffic without tampering with Google’s algorithms, many backlink builders utilize a “no-follow” link. The no-follow tag instructs web spiders that the link should not be followed. The benefit is that consumers will be able to see and click your links without the worry of Google repercussions. It drives traffic while keeping the connection hidden from them. 

The Link’s Relevance 

For both the owners of the site you’re posting on and Google, the relevance of your link is critical. You don’t want your content to be considered spam or irrelevant. Don’t go overboard with linking to your domain on sites that have nothing to do with your company or services. This is a clear indication that you’re simply interested in improving your page rank. 

The Link’s Location 

There are good and poor sites to put links on, as it turns out. Keep an eye out for article directories, which are usually low-quality sites that collect links from all over the web. The main goal of these sites is to collect and exchange links, and Google considers them to be irrelevant and useless. Rather, there are industry-specific directories where you may make high-quality connections inside your expertise. Make sure the link you’re posting is relevant to the thread or topic in which you’re posting it. 

Industry-specific resources are the ideal venues to create backlinks because you’ll know that visitors will be looking for the information you can supply. The more closely the website is related to your industry, the more likely Google will consider our links to be relevant. Taking advantage of competitors who have already done the legwork is an easy method to locate quality areas to create backlinks. Moz is a free tool that can assist you in finding existing backlinks. You can look up the URLs of your main competitors to see where they post. If they work in the same field as you, you should consider posting to those sites as well. 

The Link’s Surrounding Content 

Your link must be part of an article or a comment, not a separate item. Don’t just create fluff and fling words around because Google can tell if you’re using natural language or not. These low-quality articles will be noticed by Google, and your rankings may suffer as a result. Whether it’s a blog comment or an article, you want your content to be intriguing and engaging. In the current situation, the link you supply should make sense. Explaining why you’ve included the link makes it appear more natural to both users and Google. 

You’ll want your links and the information that surrounds them to not be repeated. Copying and pasting the same link and commenting on the same thing on different sites is a common shortcut used by some business owners. This is a bad idea because Google is sophisticated enough to detect this repetitive wording and penalize you for spamming the same message several times. Every time you post a link, change the language you employ.

Examples of Backlinking Possibilities

Let’s look at some ways to profit from high-quality, Google-approved backlinks now that you know some of the factors that determine whether a backlink will be considered natural by Google’s algorithms. 

Blogs are written by other people. Many well-known firms and organizations welcome guest bloggers to contribute to their websites. This is a win-win technique because it delivers quality material and a small amount of link power to both parties. This also allows you to include a link to your mailing list in your blog article. Make sure your article is well-written and relevant to the readership of your website. 


Post your links in the comments section of a forum or a blog. Do your present blogs get a lot of traffic? Now is the time to respond to inquiries, expand on existing discussions, and bring value to your audience. Maintain a high level of specificity and relevance in your links. 

Releases to the media. Make sure the article’s focus is on relevant and newsworthy content. The link should take a back seat to the content. You’ll profit from the link power of websites with higher authority if your press release is shared. 

At the end of the day, you’ll want to generate helpful items that connect back to your website and support natural link building. For example, you could make a fun video that has the potential to become viral and broadcast it across all of your social media sites. Investing time and effort in content, whether it’s visual, written, or graphic, can help you connect with your audience and provide valuable information that inspires them to share it on their own channels. 

A Well-Rounded Backlink Profile's Characteristics

When it comes to learning how to establish a natural backlink profile, there are a few things to keep in mind. 

  • Quality. Backlink building isn’t a precise science, but during the course of Google’s algorithm adjustments, quality has always trumped quantity. Make sure your backlink profile is as perfect as possible if you want SEO to thrive. 
  • Context. The context in which your links are placed is critical to their performance. You’ll want to double-check that your links and the post itself are both relevant to the publisher’s site. 
  • Navigation. Simply linking to your homepage while developing a backlink on an external source isn’t enough. You’ve made an effort to create extensive internal pages, so make use of them! 
  • Social Importance. Links from social media sites must also be included in a healthy backlink profile. Work on distributing social media connections to your material. 
  • Mentions. Brand mentions or non-linked instances of your brand name on external sites might help you increase your domain authority. 
  • Consistency. Working on your plan on a regular basis and remaining consistent might help you develop a well-rounded backlink profile. 
  • It’s current. Google and search engines favor websites with recent and high-quality backlinks, just as they do with content. 
  • Diversity. Backlink approach variety is also important, and it applies to practically every aspect of link building. You’ll need a variety of sources, different types of links, and a lot of information to back them up. 

Remember that building a natural backlink profile takes time. Don’t get disheartened if you don’t see results right away. If it was simple to increase domain authority, everyone would do it. So if you’re experiencing problems, stay focused and seek professional assistance. 

Avoid Unnatural Backlinking Practices

Let’s speak about how to avoid the most prevalent “hazardous” backlinking tactics now that we’ve covered most of what you need to know about the architecture and characteristics of a natural backlink profile. 

Don’t fall for companies that guarantee a large number of low-cost backlinks. You get what you pay for when it comes to SEO. If something appears to be too good to be true, it most likely is. Don’t take the chance of being fined for using low-quality sources. 

When it comes to buying or selling backlinks directly, Google has a policy. It’s not a good idea. 

It’s also a good idea to keep your exchange relationships with other companies to a minimum. If you have too many back-and-forth links between two companies, Google will most likely mark you as irrelevant. 

Don’t put too much faith in directories. They may work as part of your plan if they are particularly unique to your sector, but avoid the ones that appear to be of low quality. 

Finally, don’t say the same thing over and over again on the internet. Repeated wording is easily picked up by Google, so if you use the same company description for all of your backlinks, you’ll lose some authority. 



Are you perplexed as to why Google appears to be preoccupied with removing artificial links? Many SEOs have manipulated their ranks for years, and as a result, they provide no genuine value to those seeking online. Instead, they provide illogical and perplexing information in search results, which reflects negatively on Google’s user-friendliness. Furthermore, scraping and indexing bogus information costs Google money. 

Google makes a concerted effort to keep low-quality or irrelevant content out of its index and search results. 

However, in recent years, they’ve become more open about their objectives, as they aim to provide webmasters and SEO specialists with tips on how to rank more effectively.

We recognize that as a business owner, you’re probably feeling overwhelmed by Google’s adjustments. To us, however, it’s the same message they’ve been preaching for years: generate high-quality material that people will want to read and share. You won’t have to worry about unnatural inbound links lowering your rankings because they’ll come naturally. 

If you’re one of those people who doesn’t know where to begin when it comes to SEO services and natural backlink profiles, get in touch with our staff right away. We specialize in white-hat, white-label building services to aid in the growth of your company. Get in contact with the experts at PushLeads right now.

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