Want to know how to save time, effort, and money when creating SERP-ready content? Here’s how.
Everything considered, writing quality content that ranks at the top of the SERPs takes a substantial amount of time, effort, and resources. As businesses grow and improve, resources (especially time) can be limited. This post will detail how to use content research and automation tools to save time and preserve necessary resources. Quality content that Google and people both enjoy can be generated by following these tips and tricks.
What is the Purpose of Content Automation?
Content marketing automation implicates identifying repetitive content marketing tasks and automating them using relevant tools. Imagine a world where content automation software did all the heavy lifting, thereby freeing SEOs from wasting hours of their time every week writing out detailed content briefs for content creators. Instead, content writers could bypass the SEO learning curve and focus on crafting engaging sentences to produce even more compelling content.
In addition to saving time, cutting costs, and making smarter decisions, using automation software can help your SEO and content teams focus on creating marketing strategies that matter. With content automation tools, you can boost your productivity across the entire content creation process, from conducting research to publishing and optimizing content. The fundamental steps of content creation are as follows:
- Choosing the subject for the article
- Creating a content brief
- Creating optimized article content
Performing these tasks manually would take up much of the SEO and content teams’ time. Luckily, content research and automation tools help you cover and fast-track your entire content creation journey—all in one place.
There is a range of content tools on the market, but for this article, we’ll illustrate how to automate your content creation using SE Ranking’s content tool, the Content Marketing Platform. It helps you craft content briefs in just a few minutes and writes full-fledged articles in as little as a few hours.
SE Ranking’s Content Marketing Platform uses AI to determine what your competitors’ content is doing well to outdo them. This tool also uses NLP to assist you in identifying the best words to use in your content. It tells you what to strive for in your content to outperform competitors. We will now look at the process of creating content. It identifies which words both Google and individuals expect to see on a page relating to a topic.
Step 1: Choosing the Subject For the Article
When you’re creating content, many SEO and content marketing specialists rely on keyword research to determine what to write about. Doing keyword research is the first step toward determining what people are interested in. You learn what people are interested in the most by conducting keyword research. You are finding out which topics are the most popular at the moment. Traffic is generated to websites through content optimization for search by SEOs and content marketers. They address a variety of search intents so that users can move down the search funnel.
Be sure to automate the entire process by checking to see if your keyword research tool can:
Using a core term as a foundation, generate related and low-volume search terms.
- Keyword metrics, including search volume and keyword dilemma, can be given to you in complete and accurate form.
- Every SERP feature should be highlighted.
- Determine a keyword’s purpose.
- Demonstrate how volatile the SERP for a keyword is and how authoritative the players are.
Be sure to take note of the size of the database of your keyword research tool and its reliability in terms of accuracy. The SE Ranking Keyword Research tool does everything right in this respect. It’s also part of a more extensive system of tools, which makes it simple to manage all of the data on your website from a single location.
Content creation is where all the magic happens using the Content Editor, Keyword Manager, and Keyword Rank Tracker (this tool is where all the magic happens). You no longer have to export data to Excel to use SE Ranking’s tools. You can directly add the keywords you want to target to one of these tools rather than working with data in a dull environment.
Once you have finished researching and decided on the primary keyword (or several related keywords) on which you want to focus your new piece of content, decide on the article’s primary topic. Then, create an SEO content brief for your copywriter.
Step 2: Create a Content Brief
To determine how you want the article to look, your copywriter relies on you as the SEO expert. To begin, examine the top-ranking SERP competitors in your chosen area to find out what works for them. After you have written out a detailed brief, remove all the competitors, leaving only websites similar to yours in terms of user intent. To accomplish this, visit each competitor’s website to ensure they correctly communicate the topic to their audience. Their content must be tailored to the right audience and the phase they are at on the purchasing journey.
Selecting the correct digital rivals is the first step in determining the content parameters for your next article. Think about how many words or characters the text should include, how many headings and paragraphs it should have, and how many pictures it should have to make it easier to read. You can customize SE Ranking’s Content Marketing Platform default values, which are based on an average of all the competitors you have chosen.
It’s well known among SEO specialists that including specific keywords in your text increases the likelihood that Google will display your page for a relevant search. You can find a list of NLP keywords that Google considers critical here. Last but not least, you can study competitor webpage headings to develop a detailed outline for your future post. You can either copy competitor headings verbatim or gain inspiration from them and create your own headings.
Your copywriter will then have a detailed article outline that specifies the article’s length, the number of times a keyword should appear on the page, and so on.
Step 3: Creating Optimized Article Content
Create an SEO content brief so you can use it as a reference when writing your article. You can either write the text on the spot or seek the help of an AI rewriter if you feel stuck. You can get content marketing automation tools that pull text from a competitor’s website and insert it into your copy. Plagiarism-free alternatives are then provided for you to use in your article.
You can rely on AI to produce plagiarism-free alternatives if you pull relevant chunks of text from competitor articles, but it’s always better to let the experts handle things. You, as a copywriter, can improve the text of your future-published article to ensure it outranks your competitors after you are satisfied with it.
The Content Marketing Platform makes it simple to see how well a text adheres to all the requirements by displaying gauges and the text next to each other. Ensure that the copy contains enough words and the keywords are used appropriately. Remove any grammatical or punctuation mistakes and ensure the text is readable. Content creators don’t need to go through additional hoops to produce SEO-friendly content using the Content Marketing Platform because all the data is presented.
It's Essential to Monitor Your Pages' Google Rankings
Please keep track of the performance of your newly published content after publishing it. This will help you determine the return on investment of all the time and effort you put into constructing it.
With the help of SE Ranking’s Keyword Rank Tracker, you can keep track of your target keywords’ ranking positions across every major search engine. Add your website, specify the search engines and competitors, and keep track of your target keywords’ ranking positions daily. If your rankings shift or if another competitor tries to outrank your pages all the time, you can respond quickly.
Instead of automating every aspect of your content marketing strategy, use automation tools to help humans do their jobs better. Allow your automation tool to handle most of the labor so you can automate repetitive manual processes. Use your free time to accomplish more complex creative tasks.
Content marketing automation tools can save you a lot of money every month, improve your customer service, and enhance the quality of your products and services if used correctly. Do less and get more done!
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