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Determining the Value of Backlinks Can Be Difficult

Backlinks are vital, but determining their value can be difficult. Here are a few ways to figure out the worth of your backlinks.

Related Content: How Long Does it Take SEO to Work?

So, you recently acquired a cool backlink from another internet site. Now what? Is it powerful enough to notice changes in your SEO rankings. We’ve all been told links are important to SEO. But every link isn’t created equal. Many can pose significant threat your site in the long run.

There are plenty of factors behind a backlink. In this piece, I’ll walk you through several factors to assist you in identifying the worth of your backlinks.

Is It A Unique Root Domain?

The primary metric you ought to check is singular root domains. Unique root domains are links from an internet site that hasn’t linked to your site before. Those are extremely valuable. Think of each link is a vote for Google to rank you. If they see you have 15 votes from the same person (or websites,) it isn’t as effective as 15 separate votes, all from different people or websites. It’s a bit suspicious if your profile is crammed with links from one particular domain. So diversification is the name of the game; that, plus time. This is why SEO takes time to work. Now 94% of all internet content contains no links. Therefore one, two or three backlinks from a single root domain is unlikely to harm your site. However, if that’s all you have, it’s time to diversify. Simply put, the more unique domains you earn links from, the higher you’ll rank.

Are Domain Ratings and Domain Authority Just Vanity Metrics?

Although the following terms are different, they are basically the same thing.

  • Domain Rating
  • Domain Authority
  • Authority Score

In layman’s terms, the higher a domain rating, the more links it has from significant sites. The lower the rating, the fewer links from unique sites.

Isn’t it a vanity metric, then?

Only to an extent.

Does it really matter, then?

More than you can imagine.

Domain rating isn’t just a vanity metric.

It indicates what traits Google will rank. That is, websites that are proven to have diverse, authoritative link profiles and amazing content. These are sites that garner a lot of trust and word of mouth.

A link from an enormous site with a favorable domain rating can be beneficial.

How to Know When Your Spam Scores Are Too High?

It’s a common occurrence to hear that a high spam score means your website is probably moments away from being penalized.

But that’s not exactly true.

Clearly, owning a link profile full of spam sites is horrible. Having a few sites with higher-than-average spam scores sprinkled sparingly,on the other hand, is not.

Moz reccomends:

  • Low: 1-30%
  • Medium: 31-60%
  • High: 61-100%

Your link profile will nearly always have a mixture. Make sure the majority is low, medium and few high.

Ask yourself these questions when analyzing a link with a high spam score:

  • Is this site legitimate? Or is does it seem shady?
  • Is the content I’m mentioned within well done?
  • Is the anchor text relevant, or is the content a mixed bag of random links?

Spammy outbound links are fairly easy to sniff out, but spam scores can’t always grant you such insight. Sometimes you have to look a little deeper and take an item-by-item approach.


Does Organic Traffic Matter?

Organic traffic can be a great metric to explore if you’re trying to uncover the value of a new link.

You can find organic traffic estimations from the following tools: Ahrefs, SEMrush, SimilarWeb, etc. These are great to look at because estimations are based on clicks as opposed to Google Analytics.

Ahrefs makes it super easy to see if a site has great organic traffic. And to see what keywords they rank for, you’ll only need to check the keywords report.

If the keywords rank high on the first page, they’ll probably have a great deal of monthly organic visitors. Therefore, it’s in your best interest to acquire links from websites with consistently high amounts of organic traffic.

In organic traffic, anything over 1,000 is a more than decent starting point.

Is An Exact Match In Anchor Text Harmful?

Half of the gang fights for exact match anchors in order to spice up keyword rankings.The others look for more “natural” anchors to avoid penalties in their SEO.

Which side is right?


Link building is more about balance and less about stacking your profile with high ranking links. Leaning to heavily to either side of the spectrum suggests your links were gained by a few inauthentic practices.

Instead, aim for a mix of both natural anchors and exact match anchors.

Creating a Link Gap

Any relevant backlinks your competitors don’t have are a great to pursue for a few specific reasons:

  • It gives you authority in your niche and cuts down on your competition.
  • You’ll command more direct referral traffic.
  • Your authority rises with each link after that. Ultimately, you’ll pull away from the pack and separate yourself from your competitors.

Each time you gain a new link, run a Link Intersect report. You’ll be able to zero in on those who are linking only to your competition or only to you.

With each link you gain and email you send, try to make a bigger link gap that skyrockets your domain authority above the competition.

Content Is King

So far, each of the factors we’ve walked through is a big deal.

But content is king.

Basically, mention context means to look at all a link’s factors to find out if the content has innate relevancy and impact.

Let’s put it this way:

  • How good is the article that mentioned you?
  • Is it an anemic 300-word piece Google won’t rank? Or is it a 5,000-word King Kong piece of content that’s beating its chest on the top of the SERPs?
  • Does the subject you were mentioned in align with your backlink? Or was it used out of context?
  • Were you linked amongst an exclusive group of other outbound links? Or was there an exorbitant amount of others?

The context is vital. If you’re getting mentions on low quality sites with weak context, it’s far less meaningful.

In conclusion, checking the value of your new links should be first priority as soon as you acquire them.

While most links in your link profile are important, not all of them were created equal. These factors are several of the most important ones that will help you discover the most powerful links you can use to heighten your rankings.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

A Recent Study Published by Sistrix

A recent study published by Sistrix found that the average click-through-rate (CTR) for organic search results on Google is 28.5%. A strong SEO strategy is key in achieving the coveted top results on Google Search and assuring your brand can benefit from this high CTR and its associated qualified website traffic.

First Page CTRs

After analyzing user engagement on over 80 million keywords on Google Search, Sistrix discovered that there is a significant exponential fall off of engagement from one result to the next. For example, the CTR drops to 15.7% for the 2nd organic result, 11.0% for the 3rd, and continues to drop. The CTR on the 10th organic result in Google SERPs is only 2.5%. Results pushed to the second page of Google have an even lower rate of engagement.

Why Is SEO Important?

A strong Search Engine Optimization (SEO) strategy is important because of the huge differential in clicks even within the top 10 Google search results. Users want to find what they’re looking for quickly and easily, so they are less likely to scroll down the page and even less likely to click to further pages of results. They are more likely to change up their search terms if they don’t find what they’re looking for in the first few organic search results.
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How to Improve Your Ranking

A well-planned SEO strategy can help your brand’s website appear within Google’s top search results for your desired keywords. Expert SEO companies are able to assist with best practices in site design and content, as well as off-page SEO strategies, that factor into Google’s complex search algorithm. For example, ensuring that your site is crawled correctly by the Google bots is extremely important, as is site structure and use of relevant keywords throughout high-quality content on your website.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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