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Improving Search Rankings

search-rankings

There is a multitude of effective strategies for attracting visitors to your website, as any marketing or branding professional knows. But what should you do if your paid search traffic and display advertising aren’t generating the intended results? This is where natural search engine results come in. You’re in luck if you’re just starting to code your pages—now is the perfect time to incorporate SEO best practices that will help your pages rank better in search results.
Martin Splitt, Google’s webmaster trends analyst, revealed the top three things web developers can do to improve search ranks last month. 

However, before you can optimize your site, make sure that your web developer ensures that your page is visible to search engines so that their bots can see what’s on it. Access Google Search Console and utilize the Fetch as Google function to see where your page ranks in search results. Once your web developer has confirmed that your page can be crawled and indexed, they’ll be able to put these three techniques into action to assist you in improving your organic search ranks.
Write with SEO in mind when writing your content.

Write with SEO in Mind

Your content is one of the most important components of your site in terms of user experience and SEO. This includes elements like the meta description, title, photos, links, and more, in addition to the actual content. That isn’t just an Asheville internet marketing strategy; content is your visitors’ first point of contact, so do everything you can to make it as interesting and descriptive as possible without being overbearing.
For two reasons, both Google and Asheville branding and marketing professionals agree that creating interesting content is essential for SEO. The first is the user experience: if your page contains information that users want to interact with, they are more likely to stay on it. “Content that serves a purpose,” as Splitt put it.

Two, the keywords and phrases employed will aid consumers in finding your website in the first place. Splitt suggested that you figure out how your target audience searches for information using specific phrases:
“So you want to make sure that you’re attracting and engaging the individuals you want to interact with your content, and you want to make sure that you’re using phrases that I would use… If you call your ice cream by a specific name, such as Smooth Cream 5000, I’m not going to look for it because I’m not familiar with it. I’m just going to look for some ice cream.” In a nutshell, you should create your material as if you were one of your clients, rather than employing language that only techies would comprehend.

Metadata and Its Importance

Many business owners overlook the significance of metadata when it comes to attaining better organic search results. While you should use a branding services agency to make sure your metadata is in the appropriate locations, here are some pointers to help you understand what’s going on.

Optimize the title tag first. This is the most important aspect of on-page SEO because it is the most effective approach to inform search engines that the topic of your page is significant. This is why you should place your most significant keyword at the start of each title. Also, make sure the tag is no longer than 60 characters, including punctuation and spaces.

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The meta descriptions come next. Despite the fact that they have no direct impact on page ranking, they are nevertheless utilized to determine the topic of a page. Meta descriptions also make up a percentage of your search snippets when paired with title tags. Overall, a succinct meta description will increase your click-through rate, which search engines adore.

Finally, utilize the robot’s meta tag to tell the search engine whether or not the links on the page can be indexed or followed. This meta tag prevents search engines from indexing your pages based on links from third-party sites. Also, make sure your site developer inserts the keyword “nofollow” into the content section. This prevents Google from indexing the website and is useful when you don’t want to pass a value or are employing paid links.

Improve the Performance of Your Website

Splitt acknowledged that “site performance” might refer to a variety of factors, such as security, navigation, and speed. Anything that makes it easier for visitors to traverse your site with ease. Splitt also pointed out that a well-optimized site has better visibility, which increases your chances of being found in search results.

Consider employing an Asheville branding and marketing agency like PushLeads to help you optimize your site for better search rankings. They are unrivaled in the field of Asheville internet marketing. Their staff consists of branding and marketing experts who understand how to take your SEO to the next level. They recognize that building and maintaining a brand is both an art and a science. As a result, they will do everything possible to assist your brand in realizing its full potential.

Thank you for stopping by today. If you enjoyed this article you may also like: SEO Tips; Understanding XML Sitemaps

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Visual Content Marketing in 2021

We enjoy reading some of the big reports on content marketing, social media, and online behavior every year.

It’s astonishing how much can change in a short time, and this year provides a wide range of unexpected facts to consider.

The importance of visual material has been highlighted this year by developments that have occurred across practically every major social network, including Facebook, Instagram, and Twitter. Simultaneously, videos have become more potent tools for organizations seeking to engage more easily with their customers, and virtual reality (VR) is gaining traction as a marketing tool in a variety of industries.

Let’s look at some visual content marketing statistics to see how visual content affects reach, engagement, and sales to help you stay on top of current trends.

Visual Content Marketing Statistics

  • 70% of businesses spend money on content marketing, which may include visual marketing methods.
  • Video is the most common type of media utilized in content marketing.
  • Just over 20% of marketers are engaging in branded storytelling specifically, while one-fourth are investing in content marketing connected to product promotions.
  • For 23.7 percent of content marketers, the most difficult obstacle is design and visual content.
  • Visual marketing is rated as Very Important by 49 percent of marketers, 22 percent as Important by 22 percent, and 19 percent as Nothing by 19 percent.
  • Visual content is used by 49 percent of marketers on blogs and websites, followed by social media platforms like Facebook and Instagram.
  • When people are given information, they are only likely to remember 10% of it three days later. When that same information is combined with a relevant visual, people retain 65 percent of the knowledge three days later.
  • Between 51 percent and 80 percent of organizations will substantially rely on visual content in 2021, according to 40 percent of marketers. 

Statistics on Video Marketing

  • Since 2012, mobile video consumption has surged 17-fold.
  • By 2022, Cisco predicts that video traffic will account for 82 percent of all consumer internet traffic.
  • 70% of YouTube viewers watch videos for “assistance with an issue” in their pastime, studies, or profession.
  • YouTube is the most popular video content source for consumers worldwide, accounting for 83 percent of all video views (Facebook is second, at 67 percent ).
  • The popularity of video streaming has skyrocketed in recent years. Twitch, a live-streaming network, had 14.3 percent year-over-year increase in 2020, with 1.645 billion monthly view hours.
  • According to a HubSpot poll from 2018, 54% of consumers wanted to see more video content from a brand or company they support.
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Visual Marketing Trends on the Rise

  • In the United States, 42.9 million individuals used a virtual reality device in 2019.
  • By 2021, business spending on virtual reality is estimated to reach $9.2 billion, exceeding consumer spending.
  • Virtual reality offers a significant potential for companies and marketers, according to a quarter of consumers.
  • In 2019, 57 percent of marketers employed live video.
  • Traditional videos generate ten times the amount of engagement as Facebook Live videos.
  • On Twitter, mobile devices account for 90% of all video views.
  • 73 percent of videos are under two minutes long.
  • 85 percent of consumers use multiple devices at the same time to access material.
  • Viewers of how-to videos shown in virtual reality (VR) had a 36 percent higher recall rate than those who merely watched the YouTube video, according to the Lowes home improvement store.

Visual Content Marketers: Social Media Stats

  • In a survey of more than 250 people, 70% stated they watch Facebook Stories more frequently than Instagram or Snapchat Stories.
  • Every day, more than 500 million Instagram profiles utilize Stories, and 4 million businesses use Stories ads on a monthly basis. After viewing a brand/product via Stories, 58 percent of those polled said it piqued their curiosity.
  • As of January 2021, the greatest demographic of Instagram users in the United States was between the ages of 25 and 35, accounting for 33.1 percent of Instagram’s user base in the United States.
  • Instagram accounted for 31.8 percent of Facebook advertising income in 2019, up from 13.2 percent in 2016.
  • People favor short narrative-styled Stories the most, with 35% saying they engage with them the most, followed by interactive Stories themed around quizzes and polls.

In Closing

Now that you’ve got those statistics for 2021 you’re ready to launch a new visual content marketing campaign to grow your audience, and improve your brand!

Thank you for stopping by today. If you enjoyed this article you may also like: Use Giveaways to Increase Engagement on Social Media

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Your WordPress Theme is Your Website's Presentation


Before we go into the details of themes, I’d like to clarify that I consider themes to be your site’s presentation. That is, your website or blog is nothing more than a collection of posts, pages, categories, and other data saved in a database.

Sure, you may render them in the browser without any styling, but if you want to express a brand or a look and feel to your visitors and/or readers, you’ll need a theme.

That is, however, my definition. What does WordPress mean when it says “WordPress theme”? The following is found in the Codex:

The WordPress Theme system is essentially a way to “skin” your blog. It is, however, more than just a “skin.” The term “skin” refers to a change in the appearance of a website. WordPress Themes can provide you a lot more control over the style and presentation of your website’s content.

How Much Does a Theme Set You Back?

I often get asked this question, so let’s talk about the pros and cons.

Themes for Free

On the one side, there are a plethora of free themes available; yet, many of the free themes are also very generic. Furthermore, because they are free, other people are likely to utilize the same theme.

If you’re creating a blog for yourself with a tiny readership or a site that doesn’t require a unique type of branding, a free option is perfectly acceptable.

Themes for a Fee

On the other hand, depending on the level of design and customization, requirements, and environment that go into supporting them, some themes can cost anywhere from $1,000 to $20,000 and up.

If that seems like a lot of money to spend on a theme, keep in mind that we’re talking about software that will power a website that will be seen by a lot of people.

Wordpress-theme

Where Should I Get Quality Themes?

There are a lot of places online that have themes, but not all of them are worth looking into. In fact, I only recommend a few number of respectable establishments. Not all of them will be discussed here, but two of the most useful resources are listed below.

I’ll also discuss why we should avoid browsing for free themes everywhere and instead stick to premium marketplaces.

ThemeForest is Envato’s own marketplace, with over 6,000 WordPress themes available at the time of writing.

The themes available in this marketplace will range from speciality themes that strive to do one thing well to themes that will attempt to do everything you can think of.

Despite the fact that the WordPress community is divided on how much a theme should actually accomplish for the user, the buyer ultimately decides how much they want their product to do.

The fact that themes with multiple variations continue to sell indicates that there is a market for them. Niche themes that stay focused on one item and continue to improve on a single niche of the blogging and/or content management arena, on the other hand, have something to offer.

Theme Repository for WordPress

The WordPress Theme Repository is where theme developers can submit their work, have it reviewed, and then have it made accessible for download both on the website and in the WordPress dashboard.

These themes are more focused on mastering a single skill. You’ll probably find themes that focus on blogging, photography, music, or showing some other part of a passion, for example.

If you’re new to WordPress themes and want to get started on a shoestring budget, the WordPress theme repository is a terrific place to start.

Is there any more?

There are many more theme marketplaces than the ones listed above, but if we tried to cover them all, we’d end up with an essay that would take days to read. Instead, I attempted to capture two of the most popular resources for premium and free themes.

To be sure, this isn’t an exhaustive list, and you may always hire a developer independently. Furthermore, if you devote enough time to learning the ins and outs of theming, you may be able to construct one on your own.

We’ll get to that in a minute, but first let me say a few words about the free themes that come up in a typical Google search result.

The Risks of Looking for Themes

If you’re new to WordPress theming, keep in mind that this is something that will come with time rather than something you should be concerned about right now.

When it comes to WordPress themes, there are plenty of sites on the web to help you find them.

However, a word of warning: If you go to Google and search for free WordPress themes, you’re setting yourself up for disaster.

That is, many of the free themes you’ll find on Google haven’t been thoroughly verified and may leave your site exposed.

Obviously, this isn’t a good thing. As a result, stick with some of the renowned markets, such as those listed above, for purchasing a theme.

What About Functionality?

When discussing functionality in the context of WordPress themes, you’re starting to mix presentation and, well, functionality. And this is when WordPress plugins come in handy.

WordPress’ core is built to be lean and lightweight, with a focus on maximizing flexibility and reducing code bloat. Plugins then provide custom functions and features, allowing each user to customize their site to meet their specific requirements.
WordPress themes, in general, should be in charge of managing the appearance of your website. That is, they are in charge of the site’s fonts, color scheme, and layout.

Plugins, on the other hand, are in charge of adding functionality to WordPress that goes beyond the fundamental capabilities. Perhaps they add a feature that’s specific to your blog, or they improve something that wasn’t available on the dashboard before.

In any case, there should be a clear distinction between themes and plugins. Regrettably, this line is frequently crossed. Many themes, on the other hand, bundle plugins with their source code, making the theme inoperable without it. Furthermore, if a user attempts to install a version of the plugin that is already included with the theme, their site may see unpredictable results.

Though I’m not claiming that you should never create a theme with additional functionality, in general themes are responsible for presentation while plugins are more for functionality.

As previously stated in this article, there is a demand for themes that tend to “do it all,” as evidenced by products sold and purchased across a range of markets.

In terms of building WordPress themes, the best advise I can give is to focus on making sure the material is presented and styled correctly. After that, you can try your hand at plugin development. But that’s a discussion for another day.

Conclusion

Now that we’ve gone over what WordPress themes are, and what purpose they serve, you can consider whether or not you want to create your own. Remember that taking on a project like that necessitates a working knowledge of a number of programming languages, as well as knowledge of the WordPress template structure. 

Thank you for stopping by today. If you enjoyed this article you may also like: How to Choose the Perfect URL

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SEO Tips About XML Sitemaps

In all of my years of SEO advising, I’ve seen many clients who have misunderstood XML sitemaps. They’re a formidable instrument, to be sure, but like with any powerful tool, a little training and understanding of how all the parts function may go a long way. 

Indexation
The most widespread misconceptions is that a XML sitemap aids in the indexing of your pages. First and foremost, let’s get one thing straight: Google does not index your pages simply because you asked nicely. Google indexes pages because (a) they discovered and crawled them, and (b) they believe they are of sufficient quality to be indexed.
It’s vital to remember that by submitting an XML sitemap to Google Search Console, you’re telling Google that the sites in the sitemap are high-quality search landing pages that deserve to be indexed. But, like connecting to a page from your main menu, it’s only a hint that the pages are significant.

Consistency
One common error that I often see clients make is to send inconsistent messages to Google regarding a specific page. You’re a tease if you use robots.txt to restrict a page and then include it in an XML sitemap. If a page isn’t included in an XML sitemap, set the meta robots to “noindex,follow.”

In general, you want every page on your site to fit into one of these categories:

  • Should be either robots.txt-blocked or meta robots “noindex,follow”-blocked, and should not be in an XML sitemap.
  • Should be in an XML sitemap, should not be prohibited in robots.txt, and should not have meta robots “noindex.”

Site Quality As a Whole

It appears that Google is measuring entire site quality and utilizing that site-wide parameter to influence ranking.

Consider this from the standpoint of Google. Let’s imagine you have one fantastic page with fantastic material that checks all the boxes, but the rest of the site is lacking in quality content. If Google sees your site as 1,000 pages of information, but only 5–6 of those pages are like this one excellent page…then understandably, they wouldn’t want to direct a user to your site.

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Every site includes a certain amount of “utility” pages that are beneficial to visitors but aren’t necessarily content-type pages that should be search landing pages: pages for sharing material with others, replying to comments, checking in, and so on.

What are you communicating to Google if your XML sitemap covers all of these pages?

Basically, you have no idea what makes for good content on your site and what doesn’t.

Instead, here’s the image you’d like to present to Google. Yes, we have a 1,000-page website here… And here are the 475 amazing content pages from the 1,000 total. The others can be ignored; they’re just utility pages.

Let’s imagine Google crawls those 475 pages and determines that 175 of them are “A” grade, 200 are “B+,” and 100 are “B” or “B-” based on their metrics. That’s a really strong overall average, and it generally means you’re sending users to a reputable site.

Compare this to a site that uses an XML sitemap to send all 1,000 pages. Now, Google examines the 1,000 pages you claim to have good content and discovers that more than half are “D” or “F” pages. Your site is, on average, fairly bad; Google is unlikely to send consumers to a site like that.

Hidden Stuff

Remember that Google will utilize the information you provide in your XML sitemap as a guide to what’s most likely significant on your site. However, just because a page isn’t listed in your XML sitemap doesn’t imply Google will disregard it. There may still be hundreds of pages with insufficient substance and link equity to be indexed.

It’s critical to perform a site search to examine all of the pages that Google is indexing from your site in order to find pages that you may have forgotten about and need to remove. In most cases, the poorest pages that made the index will appear last in a site search.

Robots.txt Verses Noindex

When it comes to preventing indexation of a page, there is a significant yet slight difference between utilizing meta robots and employing robots.txt.

The use of the meta tag “noindex,follow” allows the link equity generated by that page to trickle out to the pages to which it connects. You’re basically pouring money down the toilet if you use robots.txt to block a page.

Consider a page like a Contact Us or Privacy Policy page, which is likely to be linked to other pages on your site via the main menu or the footer menu. So those pages have a lot of link juice going to them; do you want to toss it away? Or would you prefer have that link equity spread throughout your entire site?

Management of Crawl Bandwidth

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When would it be appropriate to use robots.txt instead?

Perhaps if you’re having crawl bandwidth concerns and Googlebot is spending a lot of time fetching useful pages just to find meta robots “noindex,follow” in them, forcing Googlebot to abandon the task. If you have so many of these that Googlebot can’t find your quality content pages, you may need to use robots.txt to block them.

Cleaning up XML sitemaps and noindexing utility pages has helped a number of clients improve their rankings across the board.

If you have a core set of pages with frequently changing content (such as a blog, new products, or product category pages) and a lot of pages (such as single product pages) that you’d like Google to index, but not at the expense of not indexing and crawling the core pages. You can submit ONLY the core pages in the XML sitemap, to give Google a hint that you value them more, and then leave the less important pages out, but without blocking them.

Debugging an Indexing Issue

When you submit a bunch of pages to Google for indexing, but only a few of them are indexed, the XML sitemap comes in handy. Google Search Console shows you the total number of pages indexed in each XML sitemap, not which pages they’re indexing.

Assume you have 100,000 product pages, 5,000 category pages, and 20,000 subcategory pages on your e-commerce site. After submitting your 125,000-page XML sitemap, you discover that only 87,000 of them have been indexed by Google. But which of the 87,000 is it?

To begin with, your category and subcategory pages are most likely your most essential search objectives.

I’d make a category-sitemap.xml and a subcategory-sitemap.xml for each category and submit them separately.

You should see near-complete indexation there, and if you don’t, you know you need to look into adding additional content to those pages, increasing link juice to them, or both.

You might find that product category or subcategory pages aren’t being indexed because they just have one product (or none at all), in which case you should definitely set meta robots “noindex,follow” on those pages and pull them from the XML sitemap.

Start by dividing your product pages into different XML sitemaps by category; you can do multiple at once; there’s nothing wrong with a URL appearing in numerous sitemaps.

Make an XML sitemap with a significant number of pages in each category. It doesn’t have to be all pages in that category; just enough to form a judgment based on the indexation given the sample size.

The purpose is to use the overall % indexation of any given sitemap to determine attributes of pages that cause them to be indexed or not.

You can either alter the page content (or links to the pages) or noindex the pages once you’ve identified the issue. For example, the product description on 20,000 of your 100,000 product pages can be less than 50 words. If these aren’t high-volume terms and you’re getting descriptions from a manufacturer’s feed, it’s probably not worth your time to create an additional 200 words of description for each of the 20,000 pages yourself. Because Google isn’t going to index pages with less than 50 words of product description anyhow. You should also set meta robots to “noindex,follow” for all pages with less than 50 words of product description. And don’t forget to take them out of your XML sitemap!

XML Sitemaps That are Updated on a Regular Basis

However, there’s no need to do it by hand. Static files aren’t required for XML sitemaps. To submit them to Google Search Console, they don’t even need to have a.XML extension.

Just set up guidelines for whether or not a page should be included in the XML sitemap, and use the same logic to set the meta robots index or noindex on the page itself.

 

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Points to Remember

  • If it’s blocked in robots.txt or by meta robots “noindex,” it’s best not to include it in your XML sitemap.
  • Use your XML sitemaps as investigative tools to find and fix indexation issues, and only allow/ask Google to index pages that you know Google will want to index.
  • If you have a large site, use dynamic XML sitemaps rather than manually keeping robots.txt, meta robots, and XML sitemaps in sync.

Thank you for stopping by today. If you enjoyed this article you may also like: 3 Simple Ways to Speed Up Your Website

What’s Your SEO Score?

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Increase Engagement

Everyone enjoys getting something for nothing, which is why contests and giveaways are so popular. While you may always run such campaigns on your website, you may gain more attention if you organize giveaways on social media channels, where word spreads more easily. If you’ve never done a promotion like this before or haven’t had much luck with past tries, your trusted branding and marketing specialists here at Pushleads can get you started, with a few basic steps that are sure to boost interaction.

Identify Your Objectives

Working backwards is a wonderful method to figure out the best way to get from point A to point B, and having your goals set in stone from the start will guide every decision you make as you plan your social media giveaway campaign. You will benefit from using this type of promotion for a variety of reasons, including:

  • Boosting your brand
  • Building a following
  • Increase the number of shares
  • Bring new items or services to the public’s attention 
  • Increase sales
  • Encourage engagement and collaboration

 

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Knowing your priorities before you start planning might help you and your internet marketing partner come up with the finest strategies for increasing engagement. When it comes to building brand awareness vs generating sales or encouraging sharing, you’ll need completely different techniques.
Think about what you’re giving away and how it will benefit your business.

Make a List of Objectives

You have a few options for how you want to run your giveaway. For example, you may give a tier of rewards ranging from a high-value prize such as a trip or unique goods produced exclusively for your campaign, to brand gift certificates of various values or popular products, to low-cost, branded swag such as tote bags, t-shirts, and mugs. You may simply organize a contest to give away a couple of your newer products if you want to promote awareness of newer products.
Giving out products that are irrelevant to your brand is something you should avoid. For example, an all-expenses-paid vacation is a popular giveaway reward, but it must be appropriate for your brand. A vacation to Hawaii can be appropriate if you’re introducing a tropical-themed product, such as a new line of surfboards. If you’re trying to sell a waffle iron, for example, this isn’t the case. In this situation, a cooking class with a celebrity chef, or something else that more closely matches your subject or product, would be a better option.
Remember that, regardless of your other objectives, you must always aim to generate interest in your brand. A freebie that has nothing to do with your brand or products muddles the waters and may not appeal to your target market in the end.

Pick the Platform You Want to Focus On

Marketing has always been a confluence of concepts and media formats. Some advertisements are better suited for print medium, whereas others, for example, have a greater impact when broadcast. The same is true for social media promotions: you and your branding services agency must select the appropriate platform to maximize your campaign’s effectiveness.
You must recognize that different platforms resonate with different audience members for different reasons, and that understanding how these platforms work and how people use them is critical in determining how you’ll organize your giveaway and how to effectively exploit the platform’s particular features. Remember to check the promotional restrictions for Facebook, Instagram, YouTube, or whichever platform you like to be sure you’re staying within permitted bounds.

As It is Often Said, the Devil is In the Details

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It’s time to hammer out a plan for how to conduct your promotion after you know what you’re giving away, which social media platform you’ll be using, and what your marketing and branding goals are. In a variety of ways, your internet marketing partner can contribute to the process.
First and foremost, there are logistical considerations to be made. You’ll need to figure up the rules, such as who qualifies, how people participate, how winners are determined, and when the event will take place, to name a few.

For your campaign, you’ll also need to develop a marketing strategy. Posting content during the contest to keep people interested, increase entries, and promote sharing to spread the news should all be part of your strategy. Finally, you’ll need to figure out how to announce the winners and distribute awards.

Creating and implementing social media giveaways requires a lot of planning, and you must pay attention to details or you risk confusing and frustrating your audience. You should have an easier time designing a plan, operating a streamlined contest, and attaining your goals with a successful social media giveaway campaign if you have a creative and professional branding and marketing agency like Pushleads on your side.

Thank you for stopping by today!

You might also enjoy reading: How to Traffic Potential Customers to Your Website Through Social Media

 

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And if you need ANY help with your professional branding and marketing, CALL PushLeads TODAY for your FREE consultation!

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Online Marketing for Beginner's

This is the most complete and in-depth introduction to online marketing you’ll find anywhere.

Marketing on the internet changes at the speed of light. To keep up, you’ll need a solid foundation that includes the ability to think critically, operate autonomously, and be ruthlessly inventive. For that reason, we created this beginners guide: to provide you with the mental tools you’ll need to stay ahead in a competitive industry. There are numerous marketing guides available. You have a wide range of options, from textbooks to online video tutorials. However, we thought there was something missing — something that starts from the beginning and provides a fair balance of strategic and tactical moves, to already-motivated business owners. This is where The Beginner’s Guide to Online Marketing comes in.

For Whom Is This Guide Intended?

This guide is aimed at first-time marketers, seasoned entrepreneurs and small business owners, entry-level and mid-level candidates, and marketing managers looking for ways to grow their business. Most importantly, we want you to feel confident in your marketing plan after reading this article.

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How Much Should You Read in This Guide?

Every new guide builds on the one before it. One of the main points we want to emphasize is that marketing should be viewed as a whole. This should be done in terms of growth frameworks and systems rather than just individual campaigns. This article will help you connect the numerous moving aspects of marketing to your big-picture aim, which is ROI.

Maintain a Laser-Like Focus on Your Customers

Your business’s lifeblood is its customers, prospects, and partners. Your marketing approach should be built around them. Understanding what your customers want is the first step in marketing, which can be difficult when you’re working with such a wide crowd. This tutorial will walk you through (1) how to create human connections at scale and (2) how to create customer value propositions that lead to a return on investment for your organization.

Create a Marketing Framework

Campaigns are how mediocre marketers think. Great marketers consider growth frameworks while making decisions. Learn how to turn your marketing plan into a long-term, revenue-generating machine for your company. The days of flimsy branding are long gone. Utilize metrics to create a reliable revenue stream.

Create a Narrative for Your Company

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People use both their cognitive and emotional minds when they make financial decisions. Both are attracted to the most efficient marketing systems. Storytelling is one of the most effective ways for your organization to connect with customers. This guide will walk you through the step-by-step process of telling your company’s narrative.

Getting People to Visit Your Site: The Basics of Traffic

Your business’s growth strategy will fail if you don’t acquire visitors to your website, blog, or product. This article will lead you through some of the most common free and paid traffic acquisition frameworks.

Conversion Optimization Foundations: Get the Plumbing Right

The acquisition of traffic is only half of the marketing equation. You must devote time and effort to developing a sales plan. The practice of (1) converting first-time visitors into customers and (2) converting first-time customers into repeat consumers is known as conversion optimization. This article will show you how.

Content Marketing Can Help You Connect with Your Target Audience.

Blogging is only one aspect of content marketing. Articles, tutorials (like this one), webinars, videos, and even email signatures, when done correctly, can be significant growth drivers for your company. Concentrate on establishing trust and delivering exceptional results. Most importantly, be sure to measure the appropriate things. Create content to increase your return on investment. Measure the appropriate outcomes. This guide will show you how to do it.

Paid Advertising Can Help You Find Customers

Paid channel marketing is definitely something you’ve heard of in some shape or another. Search Engine

Marketing (SEM), online advertising, and pay-per-click (PPC) marketing are similar terms for the same thing. Marketers frequently use both terms interchangeably to refer to the same thing: traffic obtained through web advertisements. Marketers are often hesitant to adopt this strategy since it is costly. This viewpoint will put you at a severe disadvantage. It’s not uncommon for businesses to launch PPC advertising with no budget constraints. Why? Because, in any case, you should be earning a profit and this article will help you get there!

LEARN MORE about the PPC services we offer here at PushLeads! 

Email Marketing Can Help You Make More One-on-One Connections

Email marketing has a poor reputation. Why? Because it’s spam in the vast majority of cases. Email marketing, when done correctly, can be extremely effective. The key is to place a higher value on the human-to-human connection than on the transaction. Maintain a personal touch while balancing automation. This article will show you how.

Here is one email marketing option called FloDesk that creates BEAUTIFUL, professional emails, that also have a warmth and personal feel!

If you need ANY help with your email marketing strategy, CALL PushLeads TODAY for your FREE consultation!

828-348-7686

 

online-marketing

Then There's Affiliate Marketing Which Can REALLY Help You Increase Sales

It’s hard to realize the internet has been around for decades, and affiliate marketing has existed since the dawn of the internet marketing industry. It’s an excellent option for organizations that are wary of taking risks or don’t have the funds to invest in upfront marketing costs. Create a new revenue stream for your e-commerce or B2B firm by using affiliate marketing.

SEO Can Help You Get Found

Search engines are an effective way to reach out to new audiences. Companies like Google and Bing strive to provide their customers with the greatest possible user experience. The first step in developing a solid SEO strategy is to ensure that your website’s content and offerings are as good as they can be. Step 2 is to educate yourself on search engines and user experience so that you can rank appropriately. SEO is a competitive field with a bad rep for being a dark art. Here’s how to get off to a good start: How To Do Local SEO in 2021!

PR is Also a Great Way to Get the Word Out

You’ve just released a fantastic product or service. So, what’s next? Now it’s up to you to spread the news. When done correctly, public relations may be far more effective and cost less than advertising. Whether you want to engage a high-end agency or a fantastic consultant, be sure you know what you’re doing and what kind of return you can expect. Relationships are the lifeblood of public relations. This tutorial will show you how to tune out the noise and concentrate on tangible, verifiable outcomes.

Start Implementing Your Social Media Strategy

A Facebook profile or a Twitter feed is a good start. When used in the correct way, social media can be a significant consumer interaction tool and a source of increased website traffic. It’s tempting to jump into doing social media so aggressively that you create accounts on every platform out there, but that is not the most effective strategy. Instead, concentrate on a few key channels via which your brand is most likely to reach critical clients and prospects. This beginner’s guide will help you make that decision.

A Few Words on Mobile

online-marketing

The majority of businesses websites aren’t mobile-friendly, which is an issue. We live in a multiplatform world. Smartphones and tablets are rapidly gaining ground. You’re probably losing money if you don’t optimize your site for mobile users. Discover how to create a data-driven mobile strategy. This manual will assist you in learning the ropes.

Thank you for stopping by today. If you enjoyed this article you may also like “5 Ways to Grow Your Blog Following.”

What’s Your SEO Score?

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Why is Product Photography Important in E-Commerce?

With so many options for similar goods, separating the wheat from the chaff and finding the best products to meet their needs can be difficult. It’s your responsibility as a business owner to make the best products and explain to customers why they want your brand, rather than your competitors.

Friendly and helpful salespeople who can build genuine connections with consumers, personalize the shopping experience, and compel sales are available in brick-and-mortar stores. You’re fighting an uphill battle in the virtual world. Shoppers are on their own, and they don’t even have the option of touching and attentively inspecting products.

This leaves you and your branding services firm with the awful chore of digitally persuading customers to buy, and you can’t do it without using photographs to present your products. What is the significance of product photography? Here are a few things that every e-commerce business should be aware of.

It is said that a picture is worth a thousand words. This has never been more true than in the world of online shopping.

A product image may provide consumers with a plethora of information right away. A snapshot can show not just how the object looks but also how it fits in the environment, how it functions, and what alternatives it has.

Even if you have a thousand words at your disposal, your product description will fall short of displaying the wealth of information that can be gained from a few seconds of gazing at a photo, and most buyers don’t want to waste time reading weak product descriptions anyhow. When it comes to sales, a fascinating photo is worth more than a thousand words.

The Online Shopping Experience

Online customers have short attention spans, and you need to attract them quickly, as your trusted Asheville branding and marketing team can tell you. This can be accomplished with the correct product photography, after which you can utilize your written description to briefly add vital facts like specs that are difficult to portray through photographs.

Make a virtual experience that looks and feels like the real thing. 
Customers cannot interact with products in a virtual space, which is a significant drawback. They can’t feel the cloth or draw a package closer to read the label. This means you’ll need to give details for people to have the same experience in digital format, and professional product photography can help with that.

 

online-shopping

You must ensure that your photography shows the necessary details. This entails providing photographs that allow for viewing from different angles, including close-ups and even of the inside of a product when that’s appropriate.

Providing scale through placement, such as on a kitchen counter with a coffee pot or toaster, might be beneficial. 360-degree interactive views are also growing more popular, as they give customers more control over how they view things.

Be Clear

When it comes to the design of your product photos, keeping things simple is always a good idea. Remember that the product, not luxurious sets or gorgeous models, is what you and your Asheville branding and marketing partner want to showcase.

While many firms strive to market a lifestyle as well as a product, it’s important to remember that the product is what customers want. To put it another way, while organizing product photographs, aim for simple, appealing, eye-catching layouts to avoid confusing customers with clutter.

High-End Images

High-end images can be used to add value to a product.

Anyone can hang a sheet and arrange jewels or dress a mannequin and take a photograph. This DIY vibe pervades the entire Etsy community. You and your Asheville internet marketing partner need to do more as a firm establishing a professional image and a reputable brand.

Product photography that is well-done can help you stand out from the crowd. It not only puts your items in the greatest possible light (physically and figuratively), but it also creates a sense of worth for them. 

A product photo that outshines competitor photos of the exact same thing could, in theory, make your wares more appealing to online customers, resulting in increased sales.

If you need any help bringing your vision to life, don’t hesitate to contact the trained professionals at Pushleads today. 

If you want to know more about getting your brand out there, take a moment to read: What Is Influencer Marketing & Why Do You Need It?

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What Website Hosting Options are Right for Your Business?

These days a website is required for every type of business. You must market your goods and services on the internet regardless of who you are or what specifically you do. It is quite simply, and remarkably the world’s largest town square. If you don’t invest in your online presence, you’re effectively saying, “Nah, I’m not interested in making money. I don’t want potential clients to be able to discover me or learn anything about my company.”

Creating a website is not an easy operation, even if it appears to be a two-minute job. Apart from the obvious technical details, you’ll need to figure out how your site will look, where it will be hosted, what kind of content you’ll be producing, whether you want to educate people or just promote your business, what kind of service your website will provide, who your target audience is, and so on.

Before you can share your website with the rest of the world, you must first answer a slew of questions. To keep things simple, we’ll concentrate on just one layer of this massive cake this time. In this post, we’ll show you how to figure out which hosting bundle is best for your online project.

First Things First

When you’re ready to upload your data, photographs, and apps and start sharing your message with the world, it’s essential to locate a decent hosting provider that can do it all for you, providing you with the tools, digital space, bandwidth, and support you need to make your website look and feel fantastic.

Choosing a web host can be difficult, primarily due to the large number of firms available. Although it’s tempting to choose a free hosting service for your website, there are numerous reasons to believe that you would be making the worst possible decision for yourself and your company.

 

website-hosting-options

One of the most crucial jobs you must complete when working on your website is choosing the correct web hosting. Sometimes it can be challenging to pick the suitable hosting plan for a website without some expert assistance. 

There are a plethora of hosting firms on the internet that offer a variety of services. Some of them are pretty amazing, while others are not so great.

For those who are unsure of what they want or what package will best suit their needs, this might be a bit intimidating.

Fortunately, we’re here to assist you. If you want to choose the best hosting bundle for your website, follow our five-step method.

Step 1: Determine what type of website you'll be creating.

  • What is the purpose of your website?
  • Do you want to start a blog, a personal web corner, or a business website?
  • Are you launching a webstore or a web magazine?
  • Is it only for fun that you’re going to express your personal ideas on it, or are you aiming to turn it into a business?

~These are just a few of the questions that will help you decide on appropriate hosting for your website. 

First answer these questions, then you can begin to consider how large of a hosting bundle you’ll actually need.

Step 2: Consider the Possibilities for Growth

To grow your business quickly and be able to sustain a large number of daily visitors with ease, you should consider look at larger and more powerful hosting packages. You don’t want to deal with a website that is extremely slow and frequently goes down.

Always keep the future in mind when selecting a hosting package for your company. You never want to find yourself stuck on a dead end road.

Step 3: What Kind of Server Are You Going to Get?

Linux/Unix and Windows servers are available from the majority of hosting firms. People are always debating which is better on the internet, but the truth is that both are good, but it depends on what you intend to do with your server.

Step 4: Educate Yourself: Research the standard packages that most hosting companies provide to their customers.

website-hosting-options

Most firms offer four different forms of paid hosting: shared, co-located, vps, and dedicated.

The most popular choice is shared hosting. The majority of individuals choose this option since it is the cheapest. This type of service entails sharing a server with other clients of your hosting company. The host is in charge of the server, but he also allows you to operate it through a control panel. For those who are just getting started and just beginning to build a following, shared hosting is a great option.

Co-location hosting is a service in which someone else houses your server hardware and connects it to the internet. He or she put it in a safe facility with features like a locked cage or cabinet, regulated power, a dedicated Internet connection, security, and support.

These co-location facilities provide a secure area for customers to physically store their gear and equipment, rather than keeping it in their offices or warehouse, where the risk of fire, theft, or vandalism is significantly higher.

In this case, the provider is not responsible for your server’s upkeep and support. Some service providers charge extra for maintenance, while the majority do not.

A virtual private server (VPS) is a virtual machine that an Internet hosting firm sells as a service. Customers receive superuser-level access to the operating system instance on which their VPS runs, allowing them to install nearly any software that runs on that OS.

The term “dedicated hosting” refers to a service in which you rent a whole server for your own use. You receive full access to all of its resources if you pay for it. You can use it to host as many websites as you like. It’s entirely up to you. If you have a high-traffic website that requires a lot of storage space, this is the ideal option for you.

Dedicated hosting plans are a little more expensive, but they’re well worth it. Customers who choose this type of deal usually get full maintenance and round-the-clock support, so they don’t have to worry about anything but what they’ll be posting on their site.

All of these products have the ability to be controlled or unmanaged. It all depends on whether or not you want your host to provide you with round-the-clock service.

Step 5: Before you decide to do business with your hosting provider, do some research on the internet about them.

As I previously stated, there are numerous hosting firms available. Some provide excellent services, while others cause more harm than good. Most of these terrible ones have bad online reputations, making it quite easy for anyone with a desire to locate all kinds of evaluations and determine with whom they’re doing business.

NOTE: Many people leave unjustified negative reviews out of spite or other nonsensical motives. So, if you see a negative review about a service provider with whom you’re interested in doing business, double-check to see if all of the charges are supported by facts.

You can sit down and figure out which hosting bundle is best for your website now that you know the differences between them.

Thank you for taking the time to read our most recent blog post! You may also enjoy: Website Maintenance Costs to Consider

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Website Maintenance Annual Costs

Costs of maintaining an ecommerce website should be factored into your budget.

Aside from all the ecommerce website pricing variables that establish the cost of developing an ecommerce website, you must also consider the continuing expenditures of running that website.

We’ll go over these costs in detail below so you’ll know exactly how much you’ll need to spend annually on your ecommerce website.

Domain Name for the Website

This cost ranges from $0.95 to $12 per year on average.

To build a successful ecommerce website, you’ll need a memorable domain name; that’s your company’s online address. It’s an important aspect of your overall brand, and you can’t build a website without it.

You may get a domain name for as cheap as $5 per year if you shop around. You may also acquire a domain name for up to ten years at a time, to preserve control of it.

However, if you want a short domain name that ends in “.com,” you may have to pay a little more, like $15 per year.

domain-name

Domain names can sell for hundreds, or in exceptional cases, thousands of dollars. The majority of the time, however, they’ll sell for $0.95 to $12 each year.

It’s also critical that you set your domain to renew automatically. Even if you’re using a credit card that’s about to expire, you’ll get an email notifying you that it’s due.

Some domain name services allow you to use your bank account information instead of a credit card number, which eliminates the need to worry about expiration dates.

However, the form of payment you choose has no bearing on the price – it’s entirely a matter of convenience.

Costs of Your Hosting

The cost ranges from $75 to $10,000 per year.

You’ll need someone to host your domain once you’ve purchased it.

Internet users can visit your website thanks to hosting services. They give you room on their servers so you may work on your website.

WordPress and SquareSpace, for example, sell domain names and hosting as a package. However, most companies that sell both frequently employ templated websites, which make your site look identical to everyone else’s.

Finding a server that allows you to design your own personalized website from the ground up is the best option. As a result, your company will have a distinct online presence that will set it apart from the competition.
Even yet, there is a significant pricing differential for hosts. Because some hosts provide assistance and other services for your site, while others simply provide server space, this is the case.

Support may not seem all that important when you’re getting started, but it is critical if you have a ecommerce site. You’ll want to have a phone number to call if something goes wrong with your website so you don’t lose a day’s worth of revenue.

To put it another way, low-cost hosting means you won’t get any help. However, investing in quality might pay dividends over the life of your website.

Multimedia That is Engaging

The price ranges from $250 to $10,000.

Flash and multimedia features are excellent methods to spice up your website’s visual appeal.

Because of its great level of customisation, Flash is well-known on the Internet. Flash, in the right hands, can become the most important component of your website.

Flash, on the other hand, has a drawback: search engines can’t read the code it contains. So, if you’re going to utilize Flash, it’s vital to use it selectively rather than for the entirety of your site.

Multimedia, such as video, is also beneficial to your website. To give your buyers a better picture of what an item accomplishes, you can use multimedia to supplement product listings, photographs, and descriptions.

Using video also allows you to promote your website on YouTube and other social media sites. When it comes to attracting new clients, stuff like this does wonders.

Your Website's Technical Maintenance Costs

tech-support

Yearly pay ranges from $15,000 to $30,000

Your website, like buildings and highways, requires regular maintenance to keep it running and performing well.

Ecommerce website maintenance entails resolving any faults that arise, adding new pieces to certain areas of your site, and keeping your site operational.

Website maintenance may cost a little more than you want to spend, and you may not realize the benefits right immediately, but it is critical.

 

In Closing

Upkeep on an E-commerce website takes effort and costs money, so when you are considering launching a website of this caliber, make sure you plan ahead for your website to generate profits, giving you a return on your investment. 

For information on how to keep your online store secure, take a moment to read: 6 Simple Strategies to Improve Your E-commerce Security

What’s Your SEO Score?

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Avoid These Common SEO Mistakes Like the Plague

If you want to rank well on Google, avoid these mistakes!

1. Using Images to Link to Your Website's Other Pages.

Images are not scanned by search engines; they can only read text. If Google can’t see the text of a link (for example, if it’s a clickable image or a button), the link may be misread. If you have any pages on your website that are solely accessible via images or buttons, Google may not index them. Every page on your website should have at least one text link, according to Google.

common-seo-mistakes

2. Failing to Inform Google of your HOME PAGE.

You don’t want to forget to let Google know which one of the specific pages on your website, that you want to be your homepage.

You can type “www.thewebsite.com” or just “thewebsite.com” if you know the web URL of a site you wish to visit. Although both addresses will take you to the same website, Google does not like uncertainty. It wants you to tell it your preferred web address (www, or no www). If you don’t tell them, you risk fracturing your website’s SEO authority, which will result in a decline in Google results. The solution is to choose whatever address you like (whether it’s www or non-www) and inform Google by putting up a 301 redirect. If you need assistance with this, our small company marketing professionals can assist you.

3. Slow Loading Speed.

Having a website that takes an excessive amount of time to load, is a big mistake you want to avoid. 

Google wants their consumers to have a positive experience, and sites that take too long to load detract from that. Slow load times have the greatest impact on your visitors, who may leave before the site loaded, but it’s also likely that Google will punish your search results. By going to https://developers.google.com/speed/pagespeed/insights/, you can test your site, obtain a score, and get advice on how to enhance the speed of your site.

4. Using Link-Building Techniques That Add Little Value.

common-seo-mistakes

Links to your site will increase your rankings in Google search results in general. The issue is that many people try to cheat the system by constructing linkages using questionable methods. It is not a good idea to buy or trade links with websites that are regarded web spammers. Your site’s search rankings could be decreased just by referring to sites that Google considers to be web spammers. Get the link in place if you have a good reason to link to someone or they have a good reason to link to you. You’re just hurting your rating if you develop link associations that add no value to your content and provide no advantage to your readers.

5. Don't Hide Links

Long ago, one might boost their search engine rating by cramming a page with links that were the same color as the background (thereby hiding the links from users, but showing the links to search engines). Don’t do that because it doesn’t offer value and hasn’t worked in years.

6. Using Keywords in Inappropriately.

Keywords should be included on pages where they belong. If you stuff a bunch of keywords on a page that have nothing to do with the rest of the page, Google will penalize you.

Keywords should be included on pages where they belong. If you stuff a bunch of keywords on a page that have nothing to do with the rest of the page, Google will penalize you.

7. Duplicating Content.

High-quality content is important for your brand’s image and even for SEO, but it takes effort to generate. Copying and pasting the same material in several places, on the other hand, is not worth the time you’ll save. Duplicate content is frowned upon by Google. You don’t have to redo your content over and over; there are a variety of techniques to recycle and repurpose content to save time while maintaining your value.

common-seo-mistakes

8. Failing to submit a Google Sitemap.

Search engines, as effective as they are at discovering all of the pages on your website, aren’t flawless. You may boost Google’s ability to find all of the pages on your site by submitting a sitemap. Visit Google’s sitemap resources for further information on how to submit a sitemap.

Overall, when working on your website, attempt to bear in mind that you’re assisting Google in displaying relevant, high-quality information to its users. Once you’ve fixed any errors, you may submit your sitemap directly to Google to speed up the process of finding all of your material. 

In Closing

Ranking well in Google isn’t something you should try to achieve by cutting corners, but rather by partnering with Google, to not only lead people to quality content, but to exactly what they’re looking for. 

For more insight on ranking well on the SERP (search engine results page) and reaching a wider customer base for your business, take a moment to read “Getting Quality Backlinks.” 

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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