Blog

It’s time to get more leads and grow your business. Read our blog and learn more!

Web Design Package

It can be difficult to pick a web design package. You want to get the most bang for your buck with your web design budget while still retaining the quality that you want for your website. To assist you, we’ve compiled a list of three excellent web design products. Each has its pros and cons, so think about which one is ideal for you before making any judgments.

There are many various programs accessible when it comes to web design. But which is the greatest option for your business? This post tries to touch on some of the most popular choices and what they can accomplish for you.

Because buying individual services and products for designing a professional website can get expensive, web design bundles can be an excellent approach to save money. However, there are a few more things to consider before acquiring one of these web design packages.

When Looking at Themes, Select a Specialty

Before you begin looking at theme designs, you must first select what type of niche you want. Is your business in the catering business? If that’s the case, you’ll want a whole different set of functions on your website than someone who operates a local bakery or a digital agency. When looking for layouts, templates, and other resources, the more specific you can be, the better.

It’s crucial to remember that if you locate a collection of web design templates that fit your industry, it’s possible that the ideal design you had in mind might not be available, or it may be missing aspects that would help you promote your brand. The more research you do before deciding on a program, the better the outcomes you’ll get when you use it.

web-design-package

Signs That What You Have Is Out of Date, Or Isn't Working for You

The following are some warning indications that you need to upgrade:

Broken links on the website, layout, etc.
Missing content or material
Lack of technical help

If any of these are issues on the setup you currently have, it’s time to upgrade. Otherwise you’ll end up with more headaches in the long run. When looking at different design packages, look for ones that will fit your specific needs, and do your research before buying.

Web Design

Pushleads has been helping small businesses all around the world get ahead of the competition with professional websites, marketing and branding for years, and we are second to none in this industry. Buying a web design package with a professional web design team like the experts here at Pushleads is ideal for anyone who wants their business to look professional and is ready to build their branding and internet awareness.

We also have something ideal for you if you are a blogger wishing to take your site to the next level. We’ll look at layouts specifically designed to enhance traffic and search engine optimization by selecting from our variety of distinct themes and templates made just for bloggers.

For DIY

If you are interested in doing it yourself, some website themes include a number of pre-built pages, customization choices, and simple importing, so you don’t have to spend as much time editing. If you’re interested in knowing more about that, take a look at: What Is a WordPress Theme?

These templates not only appear professional, but they also perform seamlessly across a variety of devices (desktop, laptop, tablet, and smartphone) while preserving their distinct style regardless of platform (most designs are compatible with all types). For more on that, take a look at: What is Responsive Web Design?

In Closing

Pushleads is a leading web design firm dedicated to assisting anyone interested in building an online presence and achieving success. For your business web page, our motto is “Your Site, Your Brand, Your Way” since we fully believe in offering individuals professional guidance at their disposal, so we can help them Be Visible & Grow.

Whether you need a comprehensive overhaul or just want to start from scratch and build something new and amazing, or just improve the appearance of your current website, to get a leg up on the competition, we can help.

what-is-a-brand-audit

Thank you for stopping by today. If you enjoyed this article you may also like: Website Hosting Options

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Images and SEO

When analyzing page structure and layout, it’s good to adopt the following approach: there is a subtle, yet smart method to employ pictures in an SEO-friendly manner (beyond ALT tags) that improves the search result ranking while allowing you to integrate the necessary marketing message.

Assume you run a travel website and want to rank a certain page for the term “Las Vegas hotel.” Let’s say you also want to include a compelling marketing message like “Book now and save 20%!” Although the aforementioned tagline lacks detailed language, it has persuasive qualities. As a result, you might wish to use an image for the tagline and a header tag for the essential term (i.e. Las Vegas hotel). This emphasizes the intended term while yet allowing for marketing without jeopardizing keyword consistency.

You want your photographs to stand out on your website. If you use stock photography on your website, it will appear generic, much like countless other websites that don’t stand out.

When there are a number of websites that have the same generic stock photos, Google lumps you into a catagory of websites that will not get priority ranking. Consider a business site, a consulting firm, or a service that prides itself on customer service that uses stock photos. Many different websites will end up using the same stock image of a man in a suit smiling. To have an original photo would set your website apart, and give you an advantage on the competition on the SERP (search engine results page.)

Make Use of Original, High-Resolution Images

Your chances of ranking on relevant searches are greatly improved by a good user experience, and more imaginative original photographs you have, the better the experience is.

Stock photos are often overlooked by users. High-quality original photos however, help you stand out in the search results page, so show off your brand’s personality and attract more visitors to your website with those great one of a kind shots.

images-and-seo

Images should help narrate or streamline a concept or object.

Many people are visual learners. Long blocks of text can have a greater psychological impact when there are original high quality images embedded throughout the page.

Using screenshots in your blog articles, posts, and landing pages is another approach to add value, communicate your story, and improve the product. Screenshots are a wonderful way to convey your message, especially if you’re discussing a complex topic.

Finally, the purpose of an image is to compliment the orignal content on your website, and to break up the block of written words. A web page with strategically placed photos in more engaging than the viewer looking at a huge block of text.

Make sure there are no copyright conflicts with the image files you choose to use. If Getty, Shutterstock, DepositFiles, or another stock image supplier owns an image you use and you don’t have a permission to use it, you could be facing a costly lawsuit.

If you have truly breached any copyright concerns, you may be issued a notification under the Digital Millennium Copyright Act (DMCA). If the owner of a piece of content notices it on your site, they may issue a DMCA Takedown, which you must comply with.

You can use Google Images to filter results based on whether or not they are available for reuse. These photographs aren’t always the best, but they can assist you in locating a free image.

The File Types of Images

images-and-seo

You should be aware of the file type you’re working with. You’ll almost always use a JPEG for optimization concerns.

When compressed or scaled, a JPEG image offers the finest possibilities for keeping image quality. They use a variety of colors, shadows, and patterns to create a high-resolution image, and they are the most common picture form in the digital world.

JPEG creates high-quality images in small file sizes thanks to its ability to be reduced significantly.

 

One disadvantage of JPEGs is that data can be lost during compression. This could mean that, depending on your settings that the visual quality may deteriorate. Transparent backgrounds are also not supported, as they are in the GIF and PNG formats.

However, using this format is advantageous because it keeps file sizes small and is generally supported.

Best Practices in PNG

When altering or downloading files using Adobe Photoshop, a PNG image is typically used. PNG is known for its transparency and is frequently used for logo design image possessions since the image appears little but has a high resolution.

PNGs can be stored in two formats: PNG-8 and PNG-24. The PNG-8 file type is limited to 256 colors, whereas the PNG-24 file type will deliver a considerably higher quality screen, but at the cost of a larger file size, which may slow down the page’s performance.

As you continue to resave your photographs, you’ll see that PNGs do not degrade.

Use the smallest file size possible without sacrificing quality
The biggest cause of delayed loading times is typically images. If you want to speed up your website, try reducing the file sizes of your photographs by downsizing and compressing them. This is an effective strategy that makes a world of difference.

Your image’s entire size should not be much greater than you actually need it to be (i.e. the width of your web page or article).

images-and-seo

The “Save for Web” feature in Adobe Photoshop is one of the finest ways to reduce file size without sacrificing quality. Images might be large files, but that isn’t always a good thing when it comes to the user experience. Huge file sizes might have a direct impact on your SERP and image search rankings.

Photoshop

Before saving the image, utilize Photoshop to downsize it, resulting in a smaller file size for improved user experience. You can decide to use a variety of image quality presets in Photoshop, ranging from 1.38 MB to 86k. In most cases, a setting in the middle will have little effect on resolution or page load time.

When you don’t have Photoshop, you can use online compression tools to resize the image without losing quality.

There are numerous programs available for resizing and compressing your photographs. PicMonkey and Pixlr, in addition to Photoshop, are two of the best tools for both beginners and advanced users.

Adding subtitles to your photographs is a best practice for image optimization.

The caption is the text that displays below the image, usually in a gray box, and describes what you see in the image. While the words in your post may not be read, the text beneath your image has a good chance of being read.

Captions are useful since not all photos are currently understood, and the feature gives context to the image, making it easier for search engines to interpret (aside from your alt text). According to Poynter Research, captions receive up to 16 percent higher readership than text, indicating that they are essential to readers.

Some photographs can be used without a caption, however captions add value. Just remember not to push a caption when one isn’t required.

When an internet browser can’t render an image correctly, alt tags provide a text replacement. The alt attribute, like the title, is used to describe the contents of an image file.

You’ll see an image box with the alt tag in the upper left corner if the image won’t load. Assemble them to fit the image and make it meaningful.

In Closing

If you want to find out more about the latest in how to rank better on the SERP, the experts at PushLeads would love to connect with you, to give you a FREE consultation! We WANT to help your business Be Visible & Grow!

Thank you for stopping by today. If you want to know more about what exactly an SEO expert is, and what we can do to help your business grow, you might enjoy reading: What is an SEO Specialist?

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Web Design Definitions

The design of websites that are displayed on the internet is referred to as web design. Different than software development, it is usually referring to the user experience components of website creation. If you are about to build a website for your business, or are having one built by a reputable web design firm like PushLeads, learning these web design definitions will help you get started.

  • Anchor Text

The text that a link is embedded into. It can be used to your benefit or disadvantage in terms of search engines. An anchor is a piece of text that you click to travel from one online destination to another; it literally connects two different web pages.

Anchors can also initiate downloads and link to documents such as PDFs or Google Drive files, in addition to linking to web pages.

  • Backend

The component of a website that isn’t visible to typical visitors. It houses the website’s files/file structure as well as the apps that execute it. The backend of most content management systems includes a “Dashboard” that allows you to manage the website.

  • Backlink

Visits coming from other websites or platforms to your website are called backlinks. Backlinks imply that your material is interesting and/or important enough that it’s being shared and that you have visitors coming from other places on the web to see your website. Your page ranking will improve if you have a lot of backlinks from credible, high-ranked websites.

  • Below the Fold

A relic from the days of the newspaper, referring to the bottom half of the page. It now refers to the stuff that must be viewed by scrolling down. Because of the various sizes of devices used to access your website, the fold has recently become a shifting target! The current trend is for one-page scrolling websites called parallax.

  • Bounce Rate

Someone who enters and exits on the same page without clicking on any other pages is known as a bounce. The percentage of people that do this is known as the bounce rate. It could be a sign of bad content or navigation.

  • Favicon

In most browsers, little icons appear next to the web URL in the web address bar. This icon is up top and visible, to identify your website to the viewer, who may have many windows open in that browser.

 

web-design-definitions
  • DNS

DNS is the abbreviation for Domain Name Service. Your web server’s address is a number called an IP address. The Domain Name Service connects your domain name to your IP address so that when someone types your domain name into their browser, it is translated into an IP address, and the browser is sent to your website.

Your online address is referred to as a domain name. It used to start with www but now it starts with HTTPS. Choose a memorable domain name. Make it succinct, memorable, and easy to remember. To learn more about choosing the perfect domain name, also referred to as the URL, take a look at How To Choose the Perfect URL.

  • E-Commerce

The buying and selling of things, either physical or digital, over the internet.

  • Focal Point

On a website, this is where the eye is drawn. Make your site’s focus point the most crucial feature.

  • Front-End

The pages, images, and material that a website visitor sees. The User Interface is what it’s called.

  • HTTP

HyperText Transfer Protocol is an acronym for HyperText Transfer Protocol. It’s the collection of rules that govern how hypertext requests are passed between a web browser and a web server.

  • HTTPS

HTTPS (HyperText Transfer Protocol Secure) is a set of rules for sending hypertext requests via a secure, encrypted connection, which is now required for all websites.

 

web-design-definitions
  • Hyperlink

A hyperlink is a link that connects two web pages, either on the same or other sites.

  • Hypertext

Hyperlink-enabled text generated by a computer.

 

  • Landing Page

A landing page is often the HOME page, but not always. It’s just the first page a visitor sees when they visit a website. In advertising or marketing initiatives, special landing pages are built for visitors to land on.

  • Link Farm

A website or a network of websites that provide backlinks in order for a website’s page ranking to improve. Search engines frequently detect these and punish sites that link to and from them.

  • Ipsum Lorem

Scrambled Latin text used in web design as a placeholder until actual content can be added.

  • Navigation

Links that allow a website visitor to navigate between pages on the website. Menus, links, breadcrumbs, and other forms of navigation are included.

  • Free and Open Source Software

This refers to computer programs and software that are made freely or inexpensively available to the general public and are frequently developed by volunteers.

  • Permalink

A blog post’s permanent web address.

  • Plug-In

A piece of code written by a third party that enhances the functionality of a website and is frequently used in conjunction with a content management system or blogging platform.

  • URL

The website’s address. The Uniform Resource Locator (URL) stands for Uniform Resource Locator.

  • Usability

The ease with which a visitor can use your website for its intended purpose is referred to as usability.

In Closing

If you need a web designer, the experts at PushLeads are second to none and would love to connect with you!

Thank you for stopping by today. If you enjoyed this article you may also like: How Do I Pick a Name for My Business?

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Dangers of a Cashless Society & What Business Owners Need to Consider

Banks are closing ATM machines and even many of their branches throughout the western world, leaving many people concerned about the dangers of a cashless society. They’re attempting to persuade you to use their digital banking and payments infrastructure. Financial firms want everyone to be able to access and navigate the broader economy through their systems, just as Google wants everyone to be able to access and navigate the internet through its search engine. So what are the dangers of a cashless society, and what should small businesses consider?

Going Cashless Can Reduce Expenses

dangers-of-a-cashless-society

One incentive is to reduce expenses therefore increasing overall earnings. Even in non-COVID times, going cashless has advantages. Weighing the dangers and estimating how much you might save vs. lose by transitioning to a cash-free model can help you decide if it would benefit your small business.

Contactless sales climbed by 27% in March 2020, according to the Electronic Transaction Association. 

The urge for cashless choices is growing as a result of customer preferences and the present pandemic. However by replacing cash with standardized self-service apps, financial institution executives can gain direct control and monitor all consumer interactions.

What Steps Are Corporations Taking?

Many large corporations are in favor of cashless transactions and have implemented something known as “nudging” in an effort to persuade their customers. If a powerful organization wants people to pick one thing over another, the greatest technique is to make the alternative difficult to choose.

Self-checkout at supermarkets are an excellent example of this. To save money, the underlying aim is to replace checkout people with self-service equipment. However, supermarkets must persuade their customers. As a result, they initially promote self-checkout as a convenient option. When some customers choose that option, the supermarket can point to it as proof of a shift in customer behavior, which they can then use to justify a reduction in checkout staff. As a result, using the checkout with personnel becomes more inconvenient, and customers are more likely to utilize the machines. They gradually wean you away from the wait staff and “nudge” you toward self-service.

Similarly, financial organizations are attempting to move us closer to a cashless society and digital banking. Banks aim to decrease expenses, while payment corporations like Visa and Mastercard want to expand the number of digital payments services they sell. There are two elements to the nudging. First, they must make cash, ATMs, and branches more inconvenient. Second, they must promote the alternative energetically. They want individuals to “learn” that they want digital before “choosing” it.

Some of the Disadvantages of a Cashless Society

The recent Visa meltdown, in which millions of consumers who had become reliant on digital payment found themselves stranded when the dominant payment network went down, certainly put those without cash at a temporary disadvantage, and shined light on what some of the dangers of a cashless society might be. Although digital systems are “convenient,” they frequently have primary points of failure. Cash, on the other hand, does not. It does not rely on external data centers and is not controlled or monitored remotely. The currency system allows for a “off the grid” environment that is unmonitored, private and some say more secure. 

dangers-of-a-cashless-society

This is also why financial institutions and financial technology firms want to do away with it. Cash transactions are not caught in the net that such institutions use to collect fees and information.

A cashless world does pose some risks. People who do not have bank accounts will become even more marginalized, and cut off from the cash infrastructure that once sustained them. There are also psychological aspects to using cash to encourage self-control, unlike using a credit card or a mobile phone to encourage spending. A cashless society also has significant surveillance implications.

In Closing

Recently the bad aspects of cash have been under a bright light, linking it to the spread of COVID-19, crime and tax evasion, but few mention the negative consequences of digital payments, and the dangers that small businesses and many individuals may face with a cashless society. Even if going cashless becomes inevitable, it’s good to prepare your business for the negatives as well as the positives that may occur with the transition. 

Thank you for stopping by today. If you enjoyed this article you may also like: How to Set Your Brand Apart in This Competitive Market

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is an SEO Specialist?

A Search Engine Optimization (SEO) Specialist checks, analyzes, and adjusts a website to make it load faster and more user-friendly, as they incorporate keywords throughout the website pages to help search engines categorize it properly. This process leads to a better ranking on the SERP (search engine results page.)

An SEO professional optimizes a website to ensure a great user experience while working with your company on brand awareness, increasing website traffic. Simply put, an SEO Specialist is not much different than any other traditional marketing professional in that their objective is to increase sales for the clients they work for. 

An SEO Specialist can greatly improve a website’s exposure across the internet by conducting keyword research and using SEO tools such as Google Analytics. Search Engine Optimization has significant benefits for any business because it helps potential customers across the internet find the services and products that they’re looking for. Some SEO specialists collaborate with other members of a team to develop new strategies or improve the management of social media platforms in order to increase user engagement and website traffic. 

What Kind of Things Does an SEO Specialist Do?

what-is-an-seo-specialist

Whether working for a digital marketing firm, a company’s digital marketing department, or as a freelancer for a client, SEO Specialist job responsibilities vary; however, the vast majority of SEO Specialists will cover all or most of the following: 

  • Develop optimization tactics to help the company’s website rank better in search engine results. 
  • In order to obtain optimum ROI from sponsored search ads, the SEO Specialist will run experiments, collect and evaluate data and results, and uncover trends and insights. 
  • Manage SEO campaign costs while staying within budget, predicting monthly costs, and settling discrepancies.  
  • Work closely with the web development team to ensure that SEO best practices are followed across the website’s content. Work with the editorial and marketing departments to promote SEO in content creation and marketing. 
  • Assume accountability for search engine marketing page optimization.
  • Continuously study, find, and optimize new SEO keywords for inclusion on the company’s website and marketing materials. 
  • Investigate and apply suggestions for search engine optimization.
  • Create a link-building strategy and put it into action. 
  • Increases SEO placements for desired keywords, change the website architecture, content, linking, and other aspects. 
  • Establish quantifiable objectives to show that your marketing efforts are improving. 
  • To better evaluate the efficacy of your SEO strategy, uses SEO tools like Google Analytics to track daily performance indicators. 
  • Manages SEO strategy, collaborates with colleagues in the marketing department.
  • To boost website search results, provides intriguing and high-quality website content, such as blog articles and page descriptions. 

 

Where Do SEO Experts Come From?

The majority of SEO Specialists and other search engine optimization professionals start out in other sectors before honing their technical talents to go into this field of expertise. 

Unfortunately, there’s not a college degree specifically related to SEO, and there’s not a marketing program that will give you the specific skills you’ll need to succeed in this area; most SEO Specialist positions do require a Bachelor’s degree in a related field such as business, marketing, or communications. 

Most SEO experts in the field seek extra certification to show potential employers that they have the required abilities to execute their digital marketing strategy, increase search engine traffic, and ensure that their website ranks towards the top of search engine results pages. There are courses like BrainStation’s Search Engine Optimization Certificate Course that will also allow you to produce actual work that showcases that specialist’s ability, and it will be done under the supervision of an SEO industry expert who understands what employers are looking for. 

Even with a Bachelor’s Degree in a relevant field, you will almost certainly need to also have attained some sort of additional certification to demonstrate that you are up to date on the ever-changing field of SEO. 

What Are the Things a Successful SEO Expert Needs to Succeed?

To be successful in the field of digital marketing and search engine optimization, a competent SEO specialist must possess the following important characteristics: 

  • A Basic Understanding of SEO’s Three Levels 

Search engine optimization has three tiers, and any professional SEO Specialist should include all three when designing a marketing strategy: 

what-is-an-seo-specialist
  • The non-content parts of your website are referred to as technical.
  • This section contains opportunities for improving a website’s backend structure and basis. A large part of this task will be conducting a complete website analysis, which will reveal technical SEO chances to improve website speed, indexing, mobile-friendliness, crawlability, and architecture.
  • Technical SEO will help increase a website’s readability, which will improve the user experience and show search engines that the site is good. 
  • On-page SEO refers to improving the content on your website to assist search engines grasp the topic of your material and recognize it as a useful resource.
  • On-page SEO utilizes features such as keywords, meta tags, internal links, and HTML title tags in order to enhance search engine traffic and ensure that your website appears near the top of Google results. 
  • Off-page optimization uses a range of link-building techniques to strengthen the association between your website and other websites. Off-page SEO also involves measures to improve a website’s reputation, which shows search engines that a website is a reliable source and, as a result, should be towards the top of search engine results. 

All the tiers of search engine optimization contribute to how well your website is ranked within Google search results, according to SEO professionals. 

Marketing Intelligence

what-is-an-seo-specialist

The technical components of SEO are undoubtedly important, and recognizing the issues that may be causing Google to bury your page in the search results is essential. However, after you’ve gotten over that, SEO jobs are a lot like other digital marketing or even traditional marketing positions in that you’ll need to generate and position content that describes the consumer’s benefit while moving them closer to a sale. 

The tough aspect is coming up with material that will appeal to both individuals who are searching online and Google’s algorithm. That is an art that comes with time and practice. 

But, in order to truly connect as an SEO Specialist and a digital marketing professional in general, you’ll need more than that. To be truly successful in an SEO role, you must think about content marketing on a deeper level, looking at consumer psychology and the target audience you’re marketing to, the social media landscape, web design and development, marketing strategies, and overall business goals that help drive brand awareness and conversions. 

The Ability to See the Big Picture

As we’ve seen, SEO affects every aspect of your business. Because company websites are so vital, SEO is inextricably linked to the rest of these factors. 

Having precise goals for SEO marketing is beneficial. Is it your objective as an SEO Specialist to focus on search engine rankings, driving traffic, increasing brand awareness, or conversions (converting a visitor to a customer)? 

An SEO Specialist will be successful if they can define those goals and then execute an SEO plan while keeping the organization’s wider goals in mind. 

Excellent Communication Skills & a Willingness to Work Together

Sales, customer service, web development, analytics, IT, marketing, and other divisions of a company will all work with an SEO Specialist. It’s also not always clear why making modifications to a website can improve SEO and, as a result, increase traffic and conversions. That’s when your ability to communicate comes in handy. 

SEO experts must be able to explain why certain modifications are important and how they will help the website and the company’s bottom line in a persuasive and understandable manner. Furthermore, part of your job entails working on the website with teams from various experiences and perspectives. 

Not only that but you may be involved in the development of specialized content for the site, so make sure your writing abilities are up to par for SEO tasks. 

Adaptability & Curiosity

Google’s algorithms for ranking search engine results are continually changing. Depending on your perspective, this could be either annoying or fun for you, but a competent SEO Specialist embraces the task with enthusiasm. 

To succeed in the SEO industry, you’ll need to be adaptable. Continuous learning is beneficial to many professionals, but an SEO Specialist requires it to thrive. Furthermore, if you’re in charge of a single company’s website, you can’t afford to be complacent; it’s your responsibility as an SEO expert to continually analyze its content to check if it adheres to ever-changing SEO best practices.

what-is-an-seo-specialist

In Closing

Thank you for stopping by today! If you are in need of an SEO Specialist then we’d love to connect with you! Please reach out to us through the link below and we’ll set up a time to talk. We offer free consultations and an SEO audit of your website. 

If you enjoyed this article, you might also like: The Best 8 SEO Trends for 2021

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Will XML Sitemaps Soon be Obsolete?

It’s been discussed at great lengths whether or not XML Sitemaps are even needed anymore. Many people feel that if your website is properly set up, you shouldn’t even need an XML sitemap. So if XML sitemaps become obsolete, this marks a turning point in SEO history. And it’s actually a topic that comes up often in tech support.

Google's Software Mirrors Human Behavior

xml-sitemaps

In recent years Google’s software is more “human,” as it were. In fact Google has become quite effective at simulating user behavior on a website and then incorporating this information into its ranking algorithms. Simply put, if your website is user-friendly and provides consumers with the information they seek on Google, it’s likely that it will rank well in the search results.

When creating your website, think about the keywords you want to target and how to translate them into an appropriate site layout. 

You may construct structured links to all of your website’s pages using the internal linking tool in our Yoast SEO plugin, for example. Simply put, Google is capable of following all links and locating all pages. That signifies you’ve created an excellent foundation for search engines on your website. If you haven’t done this then it would benefit you a great deal to enlist some help, from our SEO experts at PushLeads. Call 828-348-7686 TODAY for your FREE consultation!

Then Why Should I Use XML Sitemaps?

Sitemaps, both HTML and XML, are useful when your website’s structure and internal linking structure aren’t up to par. When you’re dealing with a large, jumbled inheritance from the previous owner, years of creating (more or less unstructured) content, or just haven’t given internal links any care; your XML sitemap will likely come in handy.

XML sitemaps can improve the crawling of your website by a search engine bot in addition to pointing Google to all of your content. The last changed date should be included in XML sitemaps. This date will immediately tell a search engine which pages should be crawled and which pages haven’t changed since the last crawl and can be skipped.

This is a significant advantage of using XML sitemaps.


There’s a reason Google Search Console includes an XML sitemap component. Google likes to know everything there is to know about your website. They want to look at everything to see if there’s anything intriguing that will help them answer their users’ search queries.

Your XML sitemap acts as a map to all of the different points of interest (POIs) on your site, as well as all of the tourist attractions.

Yes, some of them are more intriguing than others. Last year, priority percentages were included in the XML sitemaps given by our plugin. Users of various plugins have requested the ability to change that percentage, but it never happened. Developers opted to delete the % entirely because it did not perform as expected — at least not on Google’s end. This underlines the fact that it is simply a list of pages. Nonetheless, it’s a useful list.

So Are XML Sitemaps Necessary?

Yes, I believe that an XML sitemap should be included on every website. XML sitemaps can be used to deliver a large number of links in a more readable style. It’s a method of ensuring that search engines find every page on your website, no matter how messed up it is. However, you should make every attempt to make that XML sitemap a bonus rather than a need.

If your website’s crawlability is dependent on your XML sitemap, you’ve got a much bigger problem on your hands. 

xml-sitemaps

However, you still have time to go back to the drawing board and engage in some keyword research. Reorganize the website. When re-visiting your most-visited pages, take the time to do internal linking; inject the appropriate links throughout your website, and improve the functionality of your website. Then after that, when the majority of your pages are accessible from the menu and also through the internal links you’ve embedded, count on that wonderful, cozy XML sitemap to feed Google any neglected leftovers and assist you in further optimizing your website.

Thank you for stopping by today. If you enjoyed this article you may also like: Common SEO Mistakes You Don’t Want to Make

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

PR Damage Control

The rise of digital communications has given businesses unprecedented chances to reach new audiences through marketing and social media platforms, allowing them to increase their followings, track their customers, and connect with them in meaningful and lasting ways. In today’s world, branding and marketing are heavily reliant on online and mobile platforms.

On the other hand, crises may spread like wildfire because brands are considerably more visible, almost destroying a company’s reputation overnight. Whether your firm is embroiled in a harassment scandal, has experienced a data breach, or needs to stage a product recall, the news of your crisis can swiftly spiral out of control when it’s spread at breakneck speed online.

Take a look at the Weinstein Company’s demise. When Harvey Weinstein was accused of sexual harassment by the New York Times in early October 2017, the corporation reacted quickly, removing Weinstein three days later, but the damage had already been done. Recovering from the allegations, which spanned years of misbehavior and scores of complaints, was impossible. The company was forced to file for bankruptcy.

Scandal of This Magnitude

pr-damage-control

This isn’t to imply that your firm will ever face a scandal of this magnitude. Still, even a minor crisis can harm your reputation irrevocably if you don’t deal with it quickly and in a way that appeases your clients. You don’t want to be judged harshly in the court of public opinion.

What can you and your branding services firm do to counteract negative press, reclaim control, and restore your reputation and business? Here are some suggestions for preventing a public relations disaster from becoming so severe that your company cannot recover.

Prepare for a Branding Crisis – and Recover

Even if you work hard to provide excellent products or services and excellent customer service, a crisis might happen at any time. What if, despite having excellent security procedures in place, your network is hacked, your defenses are broken, and confidential client data is stolen?

No matter how hard you try to avoid a crisis, it can sometimes happen, and you’ll need a plan in place to handle concerns and maintain control of the story. Your trusted Asheville branding, and marketing business, can do more than help you grow your brand and craft effective marketing messaging. These seasoned specialists can also assist you in devising a disaster recovery plan in the event of a worst-case scenario.

Prepare a Response with Your Internet Marketing Company

It is generally desirable to avoid a crisis, but this is not always attainable. Outsiders will rush in to fill the breach with their own messaging, over which you have no control. You don’t want valuable time to slip away while you’re working on a good reaction to a crisis scenario. This implies you’ll need to devise a plan for issuing a statement as quickly as feasible after a disaster.

You and your branding and marketing partner can, to some extent, devise plans for well-known problems (such as a data breach, a product recall, or accusations of wrongdoing of some sort).

pr-damage-control

You can, however, create generic messaging in advance so that you have something ready to go and then tweak it as appropriate to fit the situation.

When it comes to crafting your marketing response, don’t overlook the opinions of others.

In crisis response, the last thing you want to appear apathetic. You don’t want to end up on the wrong side of the public’s outrage, so you want to issue your message as soon as possible to try to turn the narrative in your favor, minimizing the damage.

This entails responding in a careful and balanced manner, considering any existing social commentary or public opinion. You should never retaliate against customers who express their thoughts, even if they are incorrect or disagree because this sends the message that you don’t care about your clients.

Expectations should be set from the start.

Working with your branding services firm to set expectations as much as possible from the start is a great strategy to set the stage for crisis response. Create disclaimers for online platforms to let customers know that there will be delays and that you will react to customer inquiries as swiftly as possible if you have limited resources to provide customer support in a crisis.

For crisis management, work with a branding services agency.

Even with in-house PR pros, most businesses are ill-equipped to deal with a crisis on their own. This is where your trusted Asheville internet marketing partner’s knowledge and resources may make all the difference.

In Closing

Contact the experienced professionals at Pushleads if you need assistance building and sustaining branding and marketing strategies or if you want to prepare for a potential PR catastrophe.

Thank you for stopping by today. If you enjoyed this article you may also like: 6 Simple Strategies to Improve Your E-commerce Security

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

White Hat Link Building

Despite the fact that link building became a nasty word a few years ago as a result of so many businesses abusing the discipline with black hat practices like linking schemes, link farming, and more, links are still a valuable way to enhance online visibility, both with consumers and search bots. Although Google’s algorithms have altered over time to favor organic link building with high-value websites over other approaches, there are still lots of ways to develop backlinks without provoking the search engines’ wrath and risking delisting.

The appropriate link-building approaches, when combined with other SEO measures, can help you promote your branding message and enhance your marketing campaigns. Of course, the key is how to accomplish it effectively. When you work with a trustworthy and professional Asheville internet marketing firm, you can focus on the methods and techniques that will best serve your company and produce the best results. Here are a few white hat choices to think about.

Getting Listed in Directories

white-hat-link-building

You might believe that submitting your website to internet directories is a stale method of obtaining links, yet it’s a perfectly respectable initial step in any link-building strategy. It’s also a smart idea if you want accurate information about your company to appear in directories. If you don’t claim your listings, they may still show up in directories with erroneous or missing information.

If prospective customers are unable to contact you, this could harm your brand and cause you to lose revenue. Why would you not claim listings with major directories if it’s so simple?

You won’t get a lot of links, but it’s another approach to get quality backlinks while also guaranteeing that consumers who find you through directories can find accurate contact information.

Content Links for Branding

Content links that connect back to your brand are one of the most effective techniques to establish a backlink network. There are a number of viable options. To begin, you’ll need relevant and engaging material, such as timely articles, succinct infographics, or even press releases.

The next step is to form partnerships with well-known websites in your sector or niche that are already well-ranked. You may be able to obtain more backlinks from lower-ranking websites, particularly by offering guest posts in exchange for backlinks, but these links will not carry the same weight as search engines and so will not enhance your own ranks.

When it comes to determining which websites receive top billing for related searches, Google and other search engines assess a range of variables, including the relevancy and worth of content, so this is a good place to start. The quality of your link locations, on the other hand, is crucial, which is why you should work with your Asheville branding and marketing agency to discover appropriate partners to link with.

 

Obtaining Affiliate Links with the Help of Your Branding Services Agency

Trading links with trusted affiliates are still permissible in addition to content links. Extensive lists of affiliate links on a website’s sidebar aren’t as common as they once were, but as your Asheville internet marketing expert can attest, you and your affiliates can certainly find modern ways to link to each other, gaining mutual benefit in terms of building your network of high-value backlinks.

white-hat-link-building

Creating Content That Can Be Shared

You have to encourage readers to engage with you online, and perform a lot of the heavy lifting for you, if you want to take organic link building to the next level. It’s a terrific method to extend your brand and help your internet marketing efforts by creating content that begs to be shared and integrating links inside it. If you want your content to go viral, you’ll need to work with your branding and marketing agency to create truly sharable content, but if you put effort into creating engaging content that’s easy to share (think infographics, videos, and more), you’ll see a huge return in terms of backlinks multiplied.

Broken Link Tracking

white-hat-link-building

Years of building your internet brand may result in a large network of links. If you don’t keep track of them, you risk having a lot of broken links that don’t direct customers to your site and don’t earn you any points with search engines. Your branding services firm should be able to assist you in tracking and maintaining links to guarantee that they remain useful and functioning.

 

In Closing

This should get you started, but if you want even more of the skills you need to engage in successful white hat link-building strategies that will improve your brand and lead to more success, you need the support of a trustworthy partner like Pushleads! 

Thank you for stopping by today. If you enjoyed this article you may also like: How to Design Packaging Based on Psychology for a Product that Sells Like Crazy

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

How to Create a Branding Strategy

how-to-create-a-branding-strategy

It’s not easy to start a business, but if you want to stand out in your market and beat out the competitors, you’ll need to step up your commercial efforts by establishing and growing your brand. At its most basic level, this entails coming up with a memorable name, logo, and slogans, among other things. It necessitates the creation of imagery that consumers will associate with your brand.

 

Consider the Apple logo, as well as the brand’s signature white products, packaging, and store interiors. Apple’s image is well-known among consumers since the corporation has worked hard to maintain consistent branding across all of its operations.

Of course, as any experienced branding and marketing professional can tell you, there’s more to it. You must develop a deliberate and complete plan that covers your core principles and aims while also speaking to your target audience in order to achieve long-term success. Here are a few pointers to assist you in developing long-term branding and marketing plans.

Set Your Brand Apart

Determine what distinguishes your company as a brand and what sets you apart from competitors as a starting point. If you have no idea what this implies, working with a branding services agency that can guide you through the process is crucial.

What are the key values of your company? What motivates you to develop consumer products or services? Define the attributes you want your customers to identify with your company. Clearly map out your objectives. You don’t simply want to earn sales; you want customers to have fun and develop a connection with your brand.

You can begin the process of transforming these aims and principles into branding, messaging, and a long-term marketing strategy after you understand the fundamentals of your firm, the things that make you unique.

Know Who You're Talking To

You must consider how you can use this knowledge to engage with your target audience once you have a firm grasp on what distinguishes your brand. What distinguishes this consumer group? How can you reach out to them with relevant, interesting, and valuable marketing content?

It’s critical to identify a target audience based on recognizable criteria, such as gender, income level, marital/family status, work type, interests/hobbies, priorities, and so on.

how-to-create-a-brand-strategy

You don’t want to be such a niche that you only connect with a few people, but the more you know about your audience’s characteristics and interests, the more likely you are to make meaningful connections with them.

Remember that your brand might have several target audiences; you’ll just have to customize your efforts to speak to different groups, which will raise the amount of time and money you spend on branding and marketing. If you’re just getting started, work with your selected Asheville branding and marketing business to build your impact with the target market with which you’re most aligned before expanding your efforts to include a broader audience.

Convert Your Objectives into Marketing Messages

Now that you know what characterizes your brand and who you want to reach out to, it’s important to find out how to translate your objectives and values into an approachable message. You should try to develop ways to show your customers that you understand their difficulties and that your products or services have the potential to make a difference in their lives.

Establishing Branding Outlets

how-to-create-a-branding-strategy

Businesses can reach out to their customers through a variety of channels. Traditional marketing channels like print and radio aren’t dead, as some pundits would have you believe, and they can be especially effective with local audiences, but online marketing initiatives can provide a lot more bang for your buck and more potential connectivity.

Your local marketing agency can assist you in developing plans for consistent branding and message across a range of online channels, including your website, social media accounts, and advertising alternatives such as Google and Facebook ads, as well as promotions on industry websites and blogs. 

Take the time to evaluate the capabilities and needs of each media so that each component of your plan may contribute to your overall and ongoing success in a unique and helpful way.

Collaborate with a Reputable Branding Agency

As a business owner, you must wear many hats, especially in the beginning. This may leave you with insufficient time or energy to focus on building your brand and implementing long-term marketing tactics. Partnering with a trustworthy and professional Asheville internet marketing business may help ease some of your stress and provide expert guidance, whether it comes to creating your brand from the ground up or fine-tuning your plan to achieve more success.

Contact the specialists at Pushleads today if you’re seeking a branding and marketing partner who can provide tailored solutions based on your specific messaging goals.

Give us a call or send us an email, so we can get started and help YOU Be Visible & Grow your business.

Thank you for stopping by today! If you enjoyed this article, you might also like: How to Set Your Brand Apart in This Competitive Market

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is a Brand Audit?

what-is-a-brand-audit

Customers continually appreciate powerful brands, so you, of course, want yours to be strong. You use branding as a means of informing people about your business. A powerful brand attracts customers, inspires loyalty, and ensures long-term profit and growth. How can you be sure your brand will succeed in the long run? By knowing your current market position and assessing where you can improve from there.

Regular brand audits are the first step in becoming visible to a wider audience and growing your business. They usually comprise an assessment of your position among competitors as well as your overall relative efficacy.

A brand audit is an assessment that identifies the strengths and shortcomings of your brand, so you can better understand your market impact and how to move forward with strategies that will help you thrive.

It’s fairly common to get stuck in a rut or reach a plateau, even if you have a strong strategy for growth over several years. It could not even be your fault; it could be due to shifting tastes and trends that you haven’t anticipated. You’ll get knowledge and insight into where you’re succeeding, where you’re failing, and what you can do to change course and improve when you enlist the services of your branding and marketing partner to conduct an audit.

You use branding to communicate to customers what your company is all about, including not only what you sell but also your core values and what you stand for. Consumers can buy any product they choose, but they prefer well-known brands because of the reputation and trust they’ve developed through time. 

  • How can you know if your marketing and branding campaigns are working?
  • How do you determine where you stand in relation to the competition?
  • How will you know if you need to improve, and if so, where should you focus your efforts?

If you’re unsure what position you hold in the market, it’s time to enlist the expertise of your trusted branding and marketing partner to conduct a brand audit.

If you’d like a FREE consultation with PushLeads about a brand audit, reach out to us through THIS LINK! 

How Can An Agency Assist With a Brand Audit?

Internal branding, which includes your fundamental values and mission; external branding, which includes the brand imaging and marketing materials you develop for public consumption; and total customer experience, which includes customer encounters with your brand and public perception. It’s critical to know what you’re auditing in order to choose the best approaches to assess success and flaws.

The following stage is to decide what you’ll measure in collaboration with your Asheville branding partner. You should include a copy of your mission, current business strategy, marketing plans, and short- and long-term goals on your end.

what-is-a-brand-audit

While an expert branding services firm may examine external marketing aspects such as market position without your participation, the information you supply is vital and invaluable for internal considerations.

There will be a lot of data to collect and analyze, just like any audit, from website and social media tracking data to sales data for your firm and competitors. You should also conduct a poll of your target demographic’s clients and prospective purchasers to assess how well your branding and marketing efforts are working. All that’s left is to put a plan in place, track your success, and conduct frequent brand audits to reassess and change your strategy as needed once you’ve analyzed the data and established how best to improve moving forward.

The Advantages of Conducting a Brand Audit

There’s no getting around the fact that audits involve a lot of effort. If you believe your firm is performing well enough, you may be hesitant to conduct a brand assessment. However, there is always space for improvement, and if you don’t take the time to figure out where you’re falling short, seemingly minor difficulties could turn into serious concerns down the road.

To enjoy rising success, you must maintain your finger on the pulse of your organization and the marketplace in which it operates. A brand audit not only identifies areas for improvement but updating your strategy also gives you the opportunity to raise brand recognition, improve brand reputation, outperform competitors, and, ultimately, increase revenues and grow your firm.

You can create and maintain a strong brand that stands the test of time with the help of qualified specialists like those at Pushleads.

In Closing

Thank you for stopping by today! If you enjoyed this article, you might also like: Importance of a Logo; It’s More Critical Than You Think

Contact the specialists at Pushleads today if you’re seeking a branding and marketing partner who can provide tailored solutions based on your specific goals.

Give us a call or send us an email, so we can get started and help YOU Be Visible & Grow your business.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Scroll to Top