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Difference Between On Page and Off Page SEO

The difference between on-page SEO and off-page SEO is determined by various SEO factors. The first addresses elements on a web page, whereas the second pertains to issues outside of a web page.

On Page SEO

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The visible content and HTML source code of a webpage can be optimized to aid search engines index the page. This practice is known as on-page SEO.

Finding relevant subtopics is an example tactic. Poor rankings on high-traffic pages might indicate that your page lacks the information users seek. You can use Ahrefs’ Content Gap tool to compare the content on high-ranking pages with yours. This tool displays terms you don’t target but are relevant to pages that rank well.

  • Paste the URLs of the pages you want to compare and click “Show keywords” to begin.
  • Finding what your content is missing is step 2. For example, the lack of definitions of guest blogging and guest posts is what we want to address.

Off Page SEO

Outside of a website, many efforts can be made to improve its search engine rankings that make up off-page SEO.

Finding link building is an example tactic. You can get backlinks organically or ‘build’ them. Link building strategies are plentiful. One is seeking out linking patterns among your competitors so you can get links from the same websites. A backlink checking tool is necessary for that.

To see how linking patterns work, the best approach is to examine websites that link to your competitors but not to you. The Ahrefs Link Intersect tool can help you do just that.

  • Paste in the URLs you want to compare.
  • Look through the results to find domains.
  • Click on the number of links on competitor pages to pages to find backlinks.

What's the significance of on-page SEO and off-page SEO?

Google uses ranking factors on your pages and outside them to determine where a page should rank. On-page SEO and off-page SEO work hand in hand to produce the best results. Depending on your goals, you may focus more on either SEO type. However, it would be best if you did not focus on one exclusively all the time.

Factors that Impact On-page SEO

The SERPs (search engine results pages) is where most people look for information, so making sure your content is visible to as many users as possible is essential. I will discuss known ranking factors that can help you increase your SERP visibility and attract visitors to your site. Here are the most important things to consider if you want to rank higher and gain more traffic to your content.

Search Intent. It is one of the most essential ranking factors. It describes why people search. In SEO, you attempt to provide the information people seek when they type in a search term.

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The quality of on-page SEO is dependent on the accuracy of search intent. Search engines must deliver users pertinent and valuable information every moment.

You should look at the search result pages for a particular query and identify the three Cs of search intent to optimize your content:

  • Content Type – What is the primary type of content? Is it a product page, blog post, a video, or something else.
  • Content Format – There are a few common types of content, including how-to guides, list posts, reviews, and comparisons.
  • Content Angle– “Best,” “cheapest,” and “for beginners” are all examples of content’s unique selling point.


Must Read: Interlinking Your Blog Posts for SEO

Content Quality

Quality content is also crucial. According to Google, content is the same as anything else that readers value, and Google aims to embed those same attributes in its algorithms. However, creating “interesting and engaging content” using search intent will not be sufficient.

  • Audiences can read it easily.
  • Organized.
  • Fresh.
  • Outstanding.
  • Aligned with E-A-T guidelines.
  • A search solution’s purpose is to answer a user’s question.

Creating better content than your competitors is essential in practice as well.

URLs

According to Google SEO specialist John Mueller, URLs are an overrated SEO factor and should not be a primary concern. Instead, it would be best if you focused on creating a pleasant user experience. Despite Mueller’s opinion, Google’s SEO guidelines advocate URL optimization.

Users can see the URL both in the address bar and on the SERPs, and that information enables them to a) choose which results they prefer and b) know where they are on the website. An unfriendly URL looks like this:

http://example.com/folder1/dir1/dir2/dir3/dir422447478/x2/14032015.html

The example website doesn’t use HTTPS nor has an overly nested URL structure. Furthermore, the page’s subject is not apparent from the URL: Here is an example of a user-friendly URL:

https://example.com/seo/ranking-factors.html

You might also like: Everything You Must Understand About the Google Penguin Update.

Page Titles

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Google uses page titles to understand better what a page is about to match the intents behind the search queries better.

Inevitably, searches rely on page titles to grasp what they are getting from a website. Here are some excellent techniques to please both parties:

  • Users should be drawn in by an eye-catching and accurate title and then proceed to an offer that accurately describes what makes it unique.
  • Your title should contain the target keyword, but make sure it sounds natural.
  • Your description may get truncated if it goes over 60 characters, so keep it short and sweet.

Meta Description

Searchers should be the primary focus when optimizing meta descriptions. Meta descriptions don’t affect rankings but appear on search result pages (just beneath the page title), so they may affect clickthrough rates (CTRs). The following SEO practices are essential:
* Your reputation matters, so don’t make clickbait descriptions (make them compelling enough to entice users to click, as long as they aren’t).

  • Avoid exceeding 920 px when creating a description (using SERPSim).
  • Ensure the description and the page title are consistent (and vice versa).
  • Every page should have a unique description.

Outbound Links

Links to external sites probably have no bearing on rankings. A link that points to a page on a website other than yours is an outbound link. It would be best if you did not try to force outbound links into your content to improve your rankings. You are citing your sources rather than embedding links, maybe a better approach. Maintaining your content’s authenticity, openness, and accuracy will be easier if you cite your sources. In short, adhering to the E-A-T search quality guidelines will be easier if you cite your sources.

Schema Markup

By understanding the schema markup, search engines can better represent your content in the search results.

Meta tags are comparable to schema markup. While schema markup does not impact rankings, using it can make your content more visible on the SERPs. Even though schema markup seems like computer code, it is not difficult to learn. You can use the Schema Builder extension to assist you in adding it to your web pages.

Internal Links

Internal links are links to other pages on the same website. Internal links are ranked based on several Google methods:

  • To find new pages, internal links provide a crawl path to them.
  • You can boost other pages you own by passing link equity between your pages.
  • Google ranks pages based on what they contain. Therefore, the internal link’s anchor text is important in understanding the page’s content.

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Users finding content and navigating your website are two reasons you shouldn’t neglect internal linking. It would be best if you strategically planned content hubs to include internal links as you create new content or even new content. It’s never too late to add internal links to your existing content.

Page UX

According to UX designers, a website’s user experience is its overall impression. However, in SEO, the usability of a site or page is specifically concerned with. It refers to keeping a clutter-free, distraction-free, and user-friendly interface. UX improvements should generally be made to the entire website, not just web pages. If you want to preserve unique layouts for your pages, remember that a distinct appearance will result in a unique experience. Here are some things to look for:

  • Don’t use annoying pop-ups, such as sign-up forms or exit forms. Follow Google’s interstitial guidelines (if you use banners that alter the layout).
  • Before publishing important pages, ensure they are not sluggish – you should optimize for Core Web Vitals.
  • Try to keep your website’s design simple, consistent, and user-friendly. Avoid overburdening the user’s mental capacity.
  • More than 50% of website traffic comes from mobile devices. In addition, mobile versions of websites (mobile-first indexing) are indexed and ranked by Google.

Do ranking factors include UX? Two elements might affect your rankings: core web vitals and mobile-friendliness. Google uses page experience signals to comparable position webpages—but those won’t have significant rankings changes. You may still rank if your web pages aren’t mobile-friendly or if they are slow.

What Are The Impacts of Off-page SEO?

I will discuss those elements that directly impact rankings and those that do not but can still help you gain more organic traffic and visibility.

Backlinks

Backlinks are a critical ranking factor in addition to search intent. Google’s PageRank is determined by looking at the quantity and quality of backlinks to determine the “value of a page.” A page with more backlinks (from unique websites) is likelier to outrank its competitors on SERPs.


Having a lot of backlinks helps amplify the amount of organic traffic a page receives.

All backlinks aren’t created equal. You can gauge a backlink by these six characteristics:

  • Authority – A page with more links has a more crucial vote than a page with fewer links, so pages that get more links should pass on a more crucial vote to other pages.
  • Relevance – Here is Google’s definition: “It’s a positive sign that the information is of high quality if other prominent websites link to the page.”
  • Anchor Text – When Google evaluates a backlink, it considers the anchor text and the internal links on the target page.
  • Follow vs. Nofollow – Google ignores “nofollow” links when ranking pages. “Follow” is the opposite of “nofollow.” Links that are “followed” are generally given more weight. Links are “follow” by default unless specified otherwise.
  • Placement – The links that are more likely to be clicked (for example, links embedded in the content or positioned higher on the page) will pass more authority if they are linked to pages with higher PageRank.
  • Destination – A link can help boost the ranking of a specific page, but you can spread link equity to other pages through internal linking.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Google Penguin Update

Learn about the complete history of Google’s Penguin algorithm and how it affected SEO practice.

The Penguin algorithm was released by Google ten years ago, and since then, the link-building approaches have become less common. Over the years, the algorithm has been updated several times, and now it is an integral part of Google’s algorithm. Penalties are still present, albeit less frequently than before, and may be either partial or complete.

Google says it usually ignores many poor-quality links online. However, it is still vigilant for unnatural patterns such as link schemes, private blog networks, link exchanges, and unnatural outbound linking behavior.

Penguin Algorithm Introduction

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Google officially launched the “webspam algorithm update” in 2012 to fight against link spam and manipulative link-building techniques. Matt Cutts, head of the Google webspam team, later dubbed the Penguin update algorithm.

There is no explanation of where the name Penguin came from for Google’s algorithm, but there is a good chance that it came from the same source as Panda’s name, which came from one of the engineers involved with it.

Penguin naming theory is one of my favorites because it references The Penguin from Batman DC.

Before the Penguin algorithm, link quantity had a more substantial influence on a website’s ranking when Google crawled, indexed, and evaluated them. Because some low-quality websites and content received higher rankings on organic search results pages than they should have, link volume played a more significant part in determining a website’s ranking.


Search results pages ranked websites and pieces of content using these scores, and some low-quality websites appeared in more prominent positions than they should have, resulting in these scores being used to rank websites.

What Drove Google To Create Penguin?

Google’s only tool to eradicate poor-quality content has been the Panda algorithm. In addition, the Penguin algorithm was created to help stop the same thing. The Penguin algorithm was created to prevent black hat link building, which has become popular recently. Cutts said at the SMX Advanced 2012:

“We conceived of Penguin as a way to target low-quality content. Panda was the first such tool; afterward, we noticed that spam was still prevalent.”

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Penguin was created to reduce the number of spammy links by refining the method by which websites and web admins earn links. Penguin observes how links are earned and processed to downrate manipulative and spammy ones to ensure that natural, authoritative, and relevant links are rewarded.

Google looks at the site’s incoming links but not the outgoing ones. Penguin only looks at the site’s incoming links.

The Initial Launch and Impact

Google estimated that Penguin affected over 3% of search results when Penguin was first released in April 2012.

In May 2013, Penguin 2.0, the algorithm’s fourth revision (including the initial release), impacted about 2.3% of all queries. On release, Penguin was said to oppose two specific deceits, particularly link schemes and keyword stuffing.

In general, link schemes categorize manipulative link-building techniques, including exchanges, paid links, and other unnatural link tactics described in Google’s link scheme documentation. The initial Penguin release also targeted keyword stuffing. A practice that has since become connected with the Panda algorithm (considered a content and site quality algorithm).

Major Google Penguin Updates And Refreshes

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Penguin has seen many updates and improvements since it was first released in 2012 and potentially several other undocumented algorithm updates.

  • March 26, 2012: Google released Penguin 1.1.

Google was refreshing its data for the first time since the Penguin algorithm launched. Websites that had previously been affected and had cleaned up their link profiles were seeing some recovery, while others that were missed the first time around saw an impact.

  • October 5, 2012: Google launched Penguin 1.2.

The English language, as well as international queries, were affected by this data refresh.

  • May 22, 2013: Google Penguin 2.0 was released.

Penguin 2.0 was a more sophisticated version of the Penguin algorithm, and it changed how the algorithm affected search results. Around 2.3% of English queries were affected, as well as other languages proportionately. This was the first Penguin update that looked beyond the website homepage and top-level category pages for evidence of link spam being directed to the website.

  • October 4, 2013: Google Penguin 2.1 was released.

Google provided no official explanation for the refresh to Penguin 2.0 (2.1) on October 4 of the same year. Still, data suggests that the 2.1 data refresh improved how deeply Penguin inspected websites and crawled further and whether spammy links were present. 1% of queries were affected.

  • October 17, 2014: Google launched Penguin 3.0.

Google+ user Pierre Far revealed in a post that although this update was marketed as a significant innovation, it was, in fact, another data refresh. Those harmed by previous updates could escape and recover, while many others who had used spammy link practices and had evaded the previous impacts saw an impact. Far said it took “a few weeks” to disseminate fully. Less than 1% of English search queries were affected by this update, Far said.

  • September 23, 2016: Google launched Penguin 4.0.

Penguin’s last update was released almost two years after the 3.0 refresh. The most significant alteration with this version was that Penguin became a component of the fundamental algorithm. When an algorithm becomes an integral part, it does not imply that its functionality will be altered or changed significantly.

Penguin runs with the core, monitoring websites and connections in real-time. You can see reasonably immediate results from your link building or rehabilitation efforts. This indicates that Google’s perspective on the algorithm has altered, not the algorithm itself.

Penguin Version 4 was less generous in devaluing backlinks than the previous Penguin updates, which penalized the backlinks themselves. Although link-based penalties are still prevalent, they still exist, according to research and my personal experience. Seeing SEO professionals’ data (for example, Michael Cottam’s) and algorithmic downgrades through disavow files lifted after Penguin 4.0 reinforces this notion.

Algorithmic Downgrades of the Google Penguin

Web admins and brands that had used manipulative link-building methods or filled their backlink profiles with copious amounts of low-quality links soon noticed a drop in organic traffic and rankings after the Penguin algorithm was released. Not all Penguin downgrades were site-wide—some were partial and affected certain keyword groups that had been heavily spam and over-optimized, such as essential products and, in some cases, even brands.

It has been found through research and experimentation that Penguin’s impact cannot be eliminated using a 301 or 302 redirect and that problems may arise if domains are switched. The old one was redirected to the new one. John Mueller of Google Webmasters Forum concurred that using meta refreshes from one domain might cause issues.

“Meta-refresh redirects should generally be avoided, as they could mislead users (and search engine spiders, who might mistake them for an attempt at redirecting). “

Read next: The Significance of Google’s May 2022 Fast Core Update.

Recovery from Google Penguin

Even though Penguin is now a component of Google’s main algorithm, the disavow tool has still been an asset to SEO practitioners. Reports and theories have been published arguing that disavowing links does not help with link-based algorithmic downgrades or manual penalties, but Google employees have publicly dismissed this theory.

Google recommends that the disavow tool be used only as a last resort when fighting link spam. Disavowing a link is far less time-consuming (and more effective) than seeking reconsideration for worthy links.

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A Disavow File Must Have

To remove all of the wrong links from damaging your website, you can provide Google with a disavow file, which tells them to ignore all of the links in the file. Because of this, Penguin, for example, will no longer negatively impact your website rankings.

However, too many quality links in your disavow file will no longer benefit your rankings. You may include notes in your disavow file for reference, but not for other purposes. You may include links alone or not include anything at all.

Google processes the disavow file without ever reading it, so don’t bother including notes about when URLs were included or how to contact the webmaster about getting a link removed. Some find it helpful to include internal notes.

After you’ve submitted your disavow file, Google will send you a confirmation. However, Google will not immediately discount those links until the disavow file has been processed. Google will still have to crawl those individual links you included in the disavow file, but the disavow file itself won’t prompt Google to crawl those pages. Therefore, submitting the disavow file won’t instantly recuperate you.

Unfortunately, Google Search Console still reports discounted and non-discounted links, so there is no way to determine which ones have been discounted.

Google will replace your old disavow file with your new one if you’ve submitted one. Thus, be sure to include any previously disavowed links in your new disavow file if you’ve previously disavowed links.

Google Search Console always provides a current disavow file download.

Domains vs. Disavowing Individual Links

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Choose to disavow links on a domain level rather than individual links, as long as there are some exceptions where you would want to disavow individual links. For example, you would want to disavow individually specific links on a significant website with quality and paid links.

Google will discount a link on your site based on a domain-level disavowal for most links. However, Google must crawl one page on that site to discount the link on your site.

When using domain-based disavows, you do not have to worry about links being indexed as www or non-www, as the domain-based disavow considers this.

How To Find Your Backlinks

A link audit and removal or disavowal of low-quality or spammy links may be necessary if you think your site has been negatively impacted by Penguin.

The Google Search Console backlink catalog lets site owners see all the links to their site, but be cautious because it also includes nofollowed links. Whether a link is followed has no impact on your website. However, be mindful that the site may remove the nofollow without warning at some point.

Some websites block third-party bots from crawling their site, so they cannot show you every link to your website. Some high-quality, well-known sites refuse to waste bandwidth on those bots, but some spammy websites use this technique to conceal their low-quality links.

In addition to monitoring backlinks, it’s essential to stay on top of any negative SEO attacks since our industry is not always honest. Many people refer to ‘negative SEO’ as the reason behind their site being caught by Google for having poor links. When your site gets caught by Google for having spammy links, your competitor may have purchased them and pointed them to your site.

On the other hand, Google is pretty good at spotting this type of issue, so most website owners do not need to worry about it. Consequently, it is a good idea to proactively use the disavow tool without a clear sign of an algorithmic penalty or a manual action notice.

However, 38% of SEOs maintain that they never disavow backlinks, according to a survey conducted by SEJ in September 2017. Examining a backlink profile and determining whether each linking domain is a link you want or not is not a simple job.

Link Reduction Outreach

Before disavowing wrong links, Google recommends that you attempt to reach out to websites and web admins to request the removal of those links.

Google recommends that you never pay to remove links. Include those links in your disavow file and move on to the following link removal, rather than paying to have them removed.

Link-based penalties can be recovered through outreach, but it is not always necessary.


The Penguin algorithm evaluates the link profile and the proportion of high-quality, natural links versus spammy ones. A penalty may still be applied even if it is only applied to specific over-optimized keywords (Impact). Link maintenance and monitoring should keep you safe.

Some webmasters go so far as to include “terms” within the terms and conditions of their website and actively seek out websites they believe should not be linked to them.

Determining Link Quality

Many people have difficulty evaluating link quality. Please do not assume it is high quality because a link comes from a .edu website. There are plenty of spammy .edu domains on which students sell links from their websites, which should be disavowed.

There are also many hacked sites on .edu domains that have low-quality links. Do not make automatic assumptions about domain types. However, you should not automatically assume all TLDs and ccTLDs, just as you should not with .edu domains.

 

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Google has stated that domain names alone do not impact search rankings. You must, however, examine each case individually. There’s a long-running joke that no quality pages have existed on any .info domains because so many spammers have used them. However, several excellent quality links are coming from that domain, which illustrates the importance of evaluating links individually.

 

Be Careful Of Links From Presumed High-Quality Sites

Be careful when evaluating links from specific websites; just because you have a link from Huffington Post or the BBC doesn’t mean that Google will think it’s a great link. Don’t just look at the list of links; determine whether each link is of high quality.

Those sites also sell links, though some masquerade as advertisements or has rogue contributors selling links in their articles. These kinds of links from high-quality websites have been confirmed by many SEOs as being low-quality, as they have received manual actions that include links from these websites in Google’s examples. Furthermore, they may have contributed to a Penguin issue.

There are also a lot of sites that are selling links, albeit some of them are disguised as advertisements or are being sold by rogue contributors within their articles. Many SEOs have recognized these links from trustworthy sites as low quality precisely due to their inclusion in Google’s link manual actions. It’s also possible that they might contribute to a Penguin issue.

In the future, more links will be flagged as low-quality because of increased advertorial content. Always investigate links, particularly if you plan on keeping any of them just because they are on a reputable site.

Promotional Links

Be careful when using paid links; they may still be considered promotional links. Even if money is not exchanged for the links, paid links are still risky to use.

Google views any link exchange for a free product for review or a discount on products as a paid link. Years ago, such links were acceptable, but now they must be nofollowed.

A link still provides value, but rather than aiding rankings, it provides brand awareness and traffic. For example, you may have links from old promotional campaigns that now hurt a site.

Individual link assessment is vital for all these reasons. You want to remove the poor quality links because they are negatively impacting Penguin or might cause a future manual action, but you don’t want to remove the good links, which are helping your search rankings.

When links are not nofollowed, they can also trigger the manual action for outgoing links on the site.

No Sign Of Penguin Recovery?

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It’s common for webmasters to notice no rise in traffic or rankings after they’ve gone to great lengths to clean up their link profiles. The following are some possible reasons for this:
Before being penalized by the algorithm, the site experienced an unjustified (and likely short-lived) boost in traffic and rankings from bad backlinks.

  • No attempt has been made to obtain higher-quality backlinks once links have been removed.
  • Some harmful backlinks still need to be disavowed/removed, and the proportion of removed links is not high enough.
  • The problem wasn’t based on links, to begin with.

Ranking at the top for your high-traffic keywords right after Penguin is lifted will probably be out of reach. Many site owners erroneously believe they will begin ranking at the top for their most popular terms as soon as Penguin is lifted.

Many site owners have trouble evaluating link quality, so you cannot expect your rankings to be as high as they were before. In addition, since some high-quality links are inevitably disavowed, contributing to higher rankings, you cannot expect everything to be as good as before.

There are several things to consider when optimizing for Google. The first is that Google’s ranking algorithm constantly changes, so things that benefited you before might not be as much now, and vice versa.

Myths and Misconceptions About Google Penguin

It’s lovely to be involved in the SEO industry, as it’s a lively and dynamic community, and new findings and theories are posted online every day. Of course, this has led to several misunderstandings and myths about Google’s algorithms. Penguin is no different.

A few things about the Penguin algorithm have been misunderstood over the years.

It is a myth that Penguin is a penalty. The biggest myth about the Penguin algorithm is that it is an algorithmic adjustment (Google’s term for a manual action). Penguin is purely algorithmic and cannot be removed by Google. Although both algorithmic changes and penalties can result in big website rankings declines, there are some significant differences between them.

When a member of Google’s webspam team responds to a flag, checks, and decides to penalize a website, a penalty (or manual action) occurs. You will receive a notification via Google Search Console relating to this penalty.

In addition to reviewing your backlinks and disavowing the spammy ones that go against Google’s guidelines, you must also submit a reconsideration request to the Google webspam team if you are hit with a manual action. If successful, the penalty will be lifted; if not, you must reconsider your backlink profile.

Penguin downgrades occur without Google team members becoming involved. It is all done algorithmically. Previously, you would have to wait for an update or refresh, but Penguin now operates in real-time, making recoveries happen much faster (if enough remediation work has been accomplished).

It’s a myth that Google will inform you if Penguin hits your site. It is false that the Google Penguin algorithm notifies you when it has been applied. The Search Console won’t notify you if your rankings have dropped as a result of the application of the Penguin.

Algorithms don’t inform you if you’ve been penalized, but Penguin recovery is similar to penalty recovery in that you are notified if you have been penalized.

It is a myth that disavowing Bad Links is the only way to reverse a Penguin Hit. Google Penguin evaluates the proportion of good-quality links versus those of a spammy nature. This approach is an utter waste of time and resources, and it is also time-consuming.

It may be wiser to focus on generating more high-quality links to your website rather than removing the low-quality ones. This will significantly affect Penguin’s percentage more than if you remove them manually.

It’s a myth that you can’t recover from Penguin. Sure, you can recover from Penguin. However, you must be familiar with Google’s unpredictable algorithms.

Instead of trying to remove the Penguin penalty from your website, focus on gaining quality, editorially-given links. By forgetting all of your current links and beginning to gain new ones, you will make it easier to release your website from Penguin’s grasp.

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Google Core Update 2022

The newest Google algorithm update appears to have impacted data from tracking tools based on early reports from the tools. Continue reading to find out more about the Google Core Update for May 2022 and the impact that it’s making. 

Within 24 hours of the May 2022 core update announcement, Google initiated its first broad core algorithm update on May 25. This update was noticed across the board almost immediately, so we believe it’s now safe to discuss its consequences. We’ve waited longer to publish these core update effects in the past. However, after writing several of these articles, we’ve found that most impacts are usually realized within the first few days (although there are exceptions).

May 2022 Core Update Data Providers

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According to the data providers (Semrush and RankRanger for these reports), these updates have been particularly volatile. However, they disagree with this update until you examine the information.

SEM Rush: May 2022’s core update arrived pretty quickly after the announcement, according to Semrush data (you can view the live volatility tracker at the Semrush Sensor tool).

According to Mordy Oberstein, Semrush Communication Advisor, the speed at which these core updates are deployed has been impressive. 

He says that “these core updates are being deployed in quick succession, with the initial phase seeing a significant burst of rank volatility,” and he thinks this is a new development.

According to the company, the November 2021 core update was more volatile than the May 2022 core update, except for the real estate industry, which appeared to experience a significant upheaval.

During the initial release of the May 2022 core update, rank volatility increased 19% less on desktop and 24% less on mobile than before the November 2021 core update, according to Semrush. Unfortunately, according to Semrush, the average level of volatility before the May 2022 core update was higher than before the November 2021 core update.

Even if you had Semrush data, the May 2022 update might have been more volatile than the November 2021 core update. Again, it all depends on how you process and interpret the data.

  • Rank Ranger: After RankRanger’s tool picked up on Google’s May 2022 core update, the RankRanger team analyzed the results. You can see how quickly their tool did so (you may also view this at the Rank Risk Index tool). According to RankRanger, the May 2022 update was ‘significant.’

RankRanger also compared the May 2022 core update to the November 2021 update regarding position changes based on their data. RankRanger discovered that the May 2022 update had a greater average position change than the November 2021 update.

When you compare across positions, the volatility seems more similar.

  • SISTRIX: Another data provider that monitors Google search results for alterations, Sistrix, released its top 20 winners and losers for May 2022’s core update. These are U.S.-based websites from Sistrix’s dataset.

“On Thursday, we observed the Domain Visibility score was 25.84 points, which then rose to 27.95 points on Friday. It stands at 31.98 points (Monday, May 30, 08:55).”

 

More Detailed May 2022 Core Update

I reported on the SEO community’s response in one post on the Search Engine Roundtable. The May 2022 core update appears to be much more significant than the November 2021 core update. The November 2021 core update occurred at an inopportune time, when retailers were experiencing their busiest shopping season, whereas the May 2022 core update was set at a much better time. Ranking charts and social shares from some SEOs are included.

With this update, there are plenty of instances of SEOs sharing client chart results on Twitter—mostly showing wins but also losses.

 

A core update may lead to a bit of recovery, but a significant change would occur due to a subsequent core update. Google has assisted with what issues to consider in the event a core update negatively impacts you in the past. There are no specific steps to take to recover from a negative rankings impact, and your pages might be fine even if you see one. You may wish to consider a few queries if a core update impacts your website.

You might also like Do Keyword Domains Provide Ranking Power?

Identifying the steps, you must take to reverse an algorithmic hit to your site is frequently challenging. Identifying anything wrong with a Google core update is even more difficult. These core updates are massive, extensive, and affect many quality issues across the board. Our data and previous experience agree that these core updates are widespread, extensive, and impact various quality issues. The data above confirms this. If a core update has impacted your site, you should take a step back, consider your overall website, and look for ways to enhance it. It’s possible your company and clients benefited from this update.

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Choosing the Right Domain Name

Choosing the right domain name is crucial when launching a website, but do keyword domains have ranking power?

There are several reasons why domain names with keywords are of significant value, one being that it is believed they might be of help in ranking. Therefore it is crucial to pick the right one. There are three types of names to choose from:

  • Keyword domain
  • Word + keyword domain
  • Brand domain

If you’re unsure which methodology is most advantageous, become familiar with this information before choosing.

Keyword Domains

keyword-domains

An individual or company that owns a keyword domain name can create a strong connection with their audience by placing relevant words to the business in the domain name. An example of this type of domain is Widgets.com. Although some companies own generic domain names and redirect them to their websites for reasons unknown, this technique can be effective.

Let’s say; The URL coffee.com redirects to Peet’s Coffee, a specialty coffee roaster. That makes it simple for people to find Peet’s.

 

However, generic keyword domains have a disadvantage because “all the desirable ones” are locked down and excessively costly to take away from a domainer. Generic keyword domains also have some historical significance on the internet.

Before developing search engines and browsers, users typed the name of a product or service directly into the browser or search engine to be connected to the relevant website. This method of direct navigation generated a substantial amount of revenue for those who owned the domains and parked them. Parking the domain involved setting it up to display ads and nothing but ads.

Prior to the era of search engines, people could make money by parking domain names. As a result, if someone searched for a one-word query such as [burgers], Burgers.com might be listed as the result.

As a result, in 2011, Google decreased the search visibility of parked domains. Is there ranking power in keyword domains? It’s not anymore, but John Mueller of Google has something to say about it, which is more details below.

Word + Keyword Domains

The most common strategy is to include a word in a domain name that describes what visitors can expect on the site. Websites like Cheap[name of product/service].com, [name of product/service]Reviews.com, Fast[name of product/service], and so on are examples of this. Creating a domain name using keywords and words is not a terrible idea.

  • Positive Aspect Of A Domain + Keyword

The Keyword immediately identifies the site’s purpose, and the word conveys the visitor’s intention.

Looking for a review? Check out [name of product/service]Reviews.com.

  • Negative Aspect Of Word + Keyword Domain

Having a website committed to a particular niche can be a disadvantage, as it prevents the website from growing and diversifying.

If you started as one, it would be challenging to turn [JoesCameraReviews] into a site that reviews or sells other products.

Many sites rank very well in terms of keywords on the domain.

Ready to get more business? Click here!

Branded Domains

Branded domains are domain names that don’t necessarily include keywords. Etsy, Amazon, and Zappos are examples of branded domains.

There is nothing wrong with using a branded domain to build a website, as long as the domain name doesn’t define the site’s content. Many sites with branded domains can rank well in search results.

 

keyword-domains

Google's Four Insights on Keyword Domains

Google Senior Software Engineer John Mueller recently answered a question in a Webmaster Hangout, providing four indicators of the significance of domain names in rankings.

1. Keyword domains don’t have a time benefit.
According to Google’s John Mueller, keyword domains are not preferable to branded domains when ranking fast. There is a belief that keyword domains can achieve this. However, according to Mueller, this is not the case. Anchor text links can provide keyword domains with advantages, particularly when it comes to link building. This idea has been around for years. It is a topic that has been heavily debated.

Unfortunately, John Mueller’s remark did not address this supposed advantage. Here is what John Mueller stated: “…it takes time like any other new website… Obviously, there are lots of websites out there that do rank for the keywords in their domain name. But they worked on this maybe for years and years…”

2. Keywords in domains do not rank better.
According to John Mueller, it is true that keyword domains do not rank better than branded domains.

“…just because keywords are in a domain name doesn’t mean that it’ll automatically rank for those keywords.”

Ranking really depends on many factors, such as the content, the user’s desire for the content, and links. All of these things may well be more important than domain keywords. John Mueller didn’t explicitly say keywords in the domain name weren’t a ranking signal, but he did say there was no significant advantage to having the keywords there. This is an important takeaway.

3. Keyword Domains lost impact years ago.
Keyword domains lost influence years ago, John Mueller said. This is what John Mueller said:

“…just because keywords are in a domain name doesn’t mean that it’ll automatically rank for those keywords. And that’s something that’s been the case for a really, really long time.”

Google announced in late 2011 that it had updated its algorithm to remove parked domains from search results (here is the official announcement). This may be a reference to that algorithm update.

Google’s algorithm update announcement quote:

“This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites with little unique content for our users and are often filled only with ads.
In most cases, we prefer not to show them.”

Despite the fact that Google no longer granted a boost to parked keyword domains, the notion that keyword domains were superior to brand domains continued to thrive in the search business. There may be a weak signal here, but there is nothing to corroborate that theory.

There have been no search engine research studies that have included domains as a signal forever. We live in a period in which heading tags (H1, H2) have lost their weight in the ranking. Current algorithms no longer give a weight bonus for title tags. We know this, and it questions whether Google still gives a natural rankings boost for a domain keyword.

4. Keyword domains can be as equally ranked as branded domains.
Another declaration invalidates the notion that domain names with keywords have an advantage in search rankings. According to John Mueller, the keywords in a domain have no bearing on its current ranking:

“…it’s kind of normal that they would rank for those keywords and that they happen to have them in their domain name is kind of unrelated to their current ranking.”

According to Mueller, domain names containing the keywords are not positively correlated to higher rankings.

Before Choosing A Domain Name: Do Some Research

You should always research domain names to see if they have been registered before or what they were used for. In rare instances, a domain used to spam may become stuck in a Google algorithm loop. The domain is banned for a month, then released for a few days before being banned once more, which prevents the site from ranking above the second page of search results.

Keyword Domains SEO Advantage

keyword-domains


As Mueller points out, having a keyword in a domain name can provide several advantages. However, SEO advantages are not necessarily among them, as he indicates.

“…that they happen to have them in their domain name is kind of unrelated to their current ranking.”

Make Your Domain Stand Out

Choosing a domain name that would stand out can be accomplished by either emphasizing a keyword or brand name. According to a 2011 webmaster help video by former Googler Matt Cutts, choosing a domain name that stands out in certain situations might be advantageous.

Matt advised:

“For example, if you have 15 sites about Android and they all have Android, Android, Android, Android, it’s going to be a little hard to remember to rise above the noise, to rise above the din.
Whereas, if you have something that’s a little more brandable, then people are going to remember that. They’re going to be able to come back to it. Even sites like TechCrunch, nothing in there says tech news.”

Takeaway on Domain Names

The choice of domain names can be advantageous or disadvantageous depending on the site’s needs. If the business wants to expand to encompass a broader range of topics, then a less specific domain name or even one not associated with the company’s brand is a good choice.

The business should consider its present objectives, the message the domain name conveys to visitors, its tale, and how well the domain name fits with the business’s future to determine if it’s a good idea. The ranking is not guaranteed by using a keyword in a domain name, making it a little more straightforward to select one. Starting with a niche-specific domain name is fine, but it may cause other websites to reconsider linking to your site or make you lose fans.

If you enjoyed this article, you might also like Domain vs. URL; What’s the Difference?

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Link Building

Working in SEO has its perks, but every field has its downsides – tasks that may be irritating, difficult, boring, or even painful, like Link Building.

Earlier this week, I asked readers what they disliked about SEO most.

More than 20% of respondents advised that Link Building was their least favorite aspect of SEO. Let’s investigate what the numbers say.

While link building and outreach are time-consuming, tedious, and offer no guarantees of success, these are just a few of the problems raised by SEOs from Search Engine Land’s survey:

  • “Having backlinks is like having a vampire suck your soul, leaving you with little reward.”
  •  “Of course, it is nice to get natural links, but when you are out there fishing for them, you may or may not be fruitful. It is time-consuming, and there is no guarantee that you will see the results you want.”
  • “There is too much work to receive any reward. It always seems pointless.”
  • “In the past, I’ve dealt with websites that used XYZ backlinks.

Occasionally, I inherit a client from a previous agency that used XYZ backlinks, and I must clean them up because they look bad on my end if potential clients or fellow SEOs are looking at our client backlink profiles to see how we do SEO.

  • “It is frustrating and tedious when you have to build rapport with website proprietors who are inundated with spam messages 24-7 to promote a product your group has spent a lot of time creating, only to be ignored or have to negotiate for weeks or even months to get the link live. ‘Heads, meet bricks,’ due to many bad practices impacting people trying to do the right thing.” 
  • “Building lasting links requires time, thoughts, and care, particularly in the B2B space.”

You might also like 5 Ways to Boost Your Digital Data Marketing Strategy’s Impact.

link-building

There were a variety of issues, including:

  • “There are a lot of worthless spam listings ahead of genuine, high-quality businesses. Honest evaluations are being deleted. Getting your account back up isn’t easy if you get kicked out for no reason. Even though GBP is common on the SERPs, you must deal with it in local SEO because of its significance.”
  • “It is a great resource for local businesses but unpredictable. I’d rather pay for it and receive better customer service and more control.”
  • “Spammers can create spam websites and GBP listings, making the space volatile. The world would be a better place if these spammers didn’t exist. I have to fight spam daily to help my client be where they were supposed to be.”

Our readers, however, raised other concerns related to Google, ranging from algorithm updates to GA4:

  • “Google is releasing algorithm updates right before the holidays.”
  • “The Page Experience is so poorly defined in terms of what to test and how to measure that it is important.
  • “They tried their hardest to keep people within their system rather than allowing them to click through to websites, and their revenue figures from last year are a good indication of this.”
  • “Understanding and dealing with Google representatives’ white lies.”
  • “Google Analytics is my 24/7 traffic monitoring resource for my online fashion shop. Setting it up was a lengthy process, and I’m not looking forward to using GA4 once all the features I currently use aren’t available. I’ll get used to it, but it will require time.”

Have you had difficulty convincing your company that SEO is a wise investment?

Google is an excellent example of how an SEO strategy can pay off. You can now refer them to this article: Investing in SEO? Here’s How to Have the Maximum Impact.


It shouldn’t be so hard to defend the value of SEO anymore.

Here we are in 2022, and still:

  • “SEO isn’t being taken seriously or valued for its investment or time spent.”

link-building
  • “The belief that positive results are immediate and guaranteed positive every time.”
  • “Working twice as hard as PPC managers to prove SEO’s value.”
  • “Why clients should ignore a meaningless automated report received from a cousin’s best friend’s former roommate.”
  • “It is discouraging and demotivating to be constantly challenged by other SEOs on the marketing team. It’s hard to feel confident as an SEO because the foundation keeps changing.”
  • “There may be difficulty implementing what you know will work, especially when validating your strategies, because uneducated executives or those who have been jaded by snake-oil SEOs in the past may resist.”
  • “ It can be difficult for clients to make the necessary changes to their websites to succeed in organic search.”

Random Answers About Link Building

There are also a few random answers in this bucket. These answers did not fit into any of our other categories, but they are all legitimate reasons why these aspects of SEO may be considered least desirable:

  • “Technical optimization is never straightforward as to what exactly is causing the issues, and more often than not, you require assistance from a developer. Once the issue is resolved, it’s gratifying, but the process is a bit of a labyrinth.”
  • “It’s infuriating to witness a well-optimized page randomly rise and fall in the search results.”
  • “The mystery of what influences SERP position makes it difficult to manage. It seems like a moving target.”
  • “I can’t stand keyword research. It requires five different programs, and it is impossible to stop once you have enough data.”
  • “Nobody reads the SEO team’s reports. You can send the same report every month, and nobody will notice. I prefer reporting by exception.”
  • “I hate working with clients who don’t appreciate my services and don’t want to pay.”
  • “Sifting through hundreds of SEO articles in search of fresh perspectives, only to find that most of them are rehashes of adages or even inaccurate theories, is what I find most frustrating.”
  • “It’s a challenge to create unique product names for 2,000 items made of the same metal (jewelry). I am not the only one when I see squiggly or zig-zag lines on a site.”
  • “ Everyone starts with the same checklist of best practice recommendations makes it difficult to identify expertise among agencies. Our business, in turn, would be able to transition into an individualized strategy.”
  • “It is always difficult to convince developers about how important certain things are and to get them on their to-do list quickly.”
  • “I’m fine keeping up with the latest trends, best practices, evolving standards, and strategies and communicating them to internal and external stakeholders. Keeping up with all the menus and pathways in all the different software and platforms is what it takes to get things done. Every day, I’m getting closer to becoming my father, who struggled to reprogram the VCR.”

Many of you are experiencing similar problems in SEO. It’s good to share our grievances with our peers. Many of you are having difficulties. Remember that you might not like everything about your job all the time. For example, that might include specific assignments, projects, clients, or co-workers. At PushLeads link building is our thing….it’s our area of expertise and we’d love to help you Be Visible & Grow through Branding, Digital Marketing and Best SEO Practices. 

Schedule your appointment now. Click here!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Domain vs URL

Today we’re diving into the topic of Domain vs URL. They have a lot in common; but there are significant differences.

To illustrate this, we’ll be describing their differences and providing instances in this post.

What is the definition of a domain name?

domain-vs-url

To begin, a domain name (RFC 1035) is a name for an internet resource. It uses the internet to locate a company or other entity. A domain name is an address that internet users can use to reach your website. Domain names are assigned according to the Domain Name System’s regulations and procedures (DNS protocol). A domain name is any publicly accessible name in the DNS.

A legitimate domain name is required to access any web-based service.

Copahost.com, Google.com, and Yahoo.com are some examples of domain names.

What is a Uniform Resource Locator (URL)?

URL stands for Uniform Resource Locator (RFC 1738). It’s a one-of-a-kind identifier that’s used to find files on the internet. It’s a web address that we utilize to locate a certain network resource.

A URL is made up of several parts:

An URL is always formatted as protocol + subdomain + domain + path + filename.

  • Protocol: normally HTTP or HTTPS
  • Subdomain: generally www
  • Domain name; usually the name of the business or a related keyword 
  • Path + internal page
  • GET Parameters

http://www.google.com/
http://www.yahoo.com/login/index.php
http://www.gmail.com/login/?active=1&inbox=0

What is the best way to get just the domain name from the entire URL?

Now that we’ve established that URLs and domain names are not the same thing, mainly because the URL is a string of characters that represents the full address of a web page on the internet, whereas a domain name is just a component of that entire URL, (usually the business name) which is a more user friendly version of the website’s web address. 

Keywords can also be included into the domain name, which can assist you with search engine optimization efforts, but we won’t go into the SEO aspect of that here.

domain-vs-url
  • For example; if a complete URL is http://www.pushleads.com/about-us/, the domain name is “pushleads.com.”

What is the definition of a subdomain?

Simply said, a subdomain, also known as a child domain, is a domain name that has a prefix. It’s essentially a subdomain of the main domain name. www.abz.com is an example of a URL, and “www” is the subdomain.

URL and DNS

  • In the event of a given URL, how does the DNS Server work?

DNS resolution is controlled by the domain name.

  • First and foremost, when we request a certain URL from a server, our provider’s local DNS resolver locates its domain name.
  • If a subdomain exists, it will be asked for its IP address.
  • Our browser will then connect to the web server using the IP address and request the material contained within the path.

Let’s look at how DNS works with a URL step by step:

  • First, we’ll attempt to access the following URL: https://login.bikestore.com/internal/file.html
  • The DNS resolver then looks for the IP address of the subdomain login.bikestore.com on the domain name bikestore.com.
  • It will now create a connection with the web server using its IP address.
  • Finally, once it has established a connection with the webserver, it will request the contents of the URL path and the file /internal/file.html.

In Closing

We hope that this article helped you feel more confident about the Best SEO Practices going into 2022. If you enjoyed this post, you may also like: How Can I Boost My SERP Rankings?

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Digital Data Marketing

Businesses should be proactive in planning for future success as the pandemic continues to influence many facets of our life. It is critical to have a digital data marketing strategy in place to ensure that your company’s profitability continues to rise. How can you ensure that your marketing strategy has the maximum possible impact? 

Digital marketing data is becoming increasingly important to businesses. 86 percent of marketers believe data-driven marketing is critical to their success, according to Forbes. “86 percent of marketing professionals feel their job would be much difficult, if not impossible, without marketing data,” according to one research. The same marketing specialists, on the other hand, have admitted to being unable to unearth data-driven marketing insights. 

If this statistic isn’t alarming enough, a marketing intelligence firm recently discovered that only 37% of marketers and marketing and business development professionals believe they have the proper technologies to assist them with marketing data analysis. 

Marketers no longer have the luxury of being static in their marketing tactics. To obtain marketing insights, they must investigate new channels, such as an automated communication procedure.

Examine Your Marketing Strategy on a Regular Basis

digital-data-marketing

It is our responsibility as marketers to remain on top of consumer trends and how they change. Social media, for example, can play a role in propelling these developments forward! You can’t execute a campaign without ensuring that the advertisements are relevant and targeted. This can include things like upgrading targeting options, tweaking creative for optimal impact, or making changes to ad placement. You can remain on top of changes in the market and your clients’ needs by analyzing your approach on a regular basis.

Getting and keeping consumers is one of marketing’s most critical jobs within a firm. Digital data marketing, fortunately, has progressed well beyond traditional marketing tactics. It can give businesses the information they need to decide where to market, what messaging to deploy, and who to target with their ads.

To stay relevant in an ever-changing industry, marketing is a process of adapting and evolving. It’s critical to keep up with all of the newest industry developments in order to ensure that your firm remains competitive.

Customer Lifetime Value Should Be Increased

Existing clients are relatively easy to keep, but obtaining new ones can be difficult. Maintaining ties with current clients is the most effective approach to expanding your business. This will put pressure on other potential purchasers to want what you have! The following are a few things to think about if you want to boost customer value: 

  • Recognize high-value clients 
  • Interact with your customers across all platforms. 
  • Create a cloned audience 

It will be simple to keep your customers for the long run once you have earned their trust by responding to their demands appropriately and promptly. 

Take Note of Predictive Analytics

Predictive analytics is extremely effective at calculating and increasing return on investment (ROI). If you haven’t already, data-driven marketing is the future of a company, and it’s only a matter of time before you see this type of technology in your daily work. What’s the benefit? Customers who are most likely to buy products or seek services can be identified using data analytics. 

Predictive analytics can help you plan and develop marketing campaigns that are sure to work. Businesses can now collect more data on their clients’ thanks to technological advancements. This gives them a clear picture of what those clients want and need, which can then be turned into marketing tactics that cater to individual problems or demands rather than delivering one-size-fits-all solutions. Predictive analytics’ power will enable you to reach out with personalized messaging based on who is looking at your products/services! 

In Closing

We hope that this article helped you feel more confident about the Best SEO Practices going into 2022. If you enjoyed this post, you may also like: Creating an Online Course

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is B2C Marketing Automation?

Marketing automation is the process of using software to send campaigns to your clients and prospects automatically based on your chosen settings. But what is B2C Marketing Automation really?!? Rather than sending out one-off email campaigns by hand, these “automatic” emails can be set up once, with parameters suited for each particular recipient, and will then send themselves once they satisfy certain conditions, saving time in both preparation and execution!

Marketing automation can help you reach out to your prospects with customized content at scale (and in an automated manner) in order to build meaningful connections. Not only will you save time, but you’ll also be able to track engagement, which can be used to create more effective campaigns with a higher return on investment. According to a CRM Essentials report, firms who use marketing automation get a 49 percent to 52 percent boost in qualified prospects.

What is the main purpose of marketing automation?

what-is-b2c-marketing-automation

Marketing automation is a great approach to keeping in touch with your customers. It’s especially helpful for marketers that want to streamline email marketing while saving time!

Marketing automation’s core premise is to use data to improve company operations and marketing channel activities in order to improve reporting accuracy and productivity while also guaranteeing that each channel generates money. Marketers can define marketing material that suits each individual client profile using marketing automation, which provides real-time intelligence on prospects’ interests and activities. 

Marketers can use this information to customize marketing messaging so that it speaks their target audience’s language, resulting in more relevant engagements at the right moment.

What are marketing automation platforms, and how do they work?

Marketers can use marketing automation solutions to automate their marketing operations across numerous channels. These software companies provide a variety of tools, such as email and social media solutions, to assist them in spreading the word about your company with less effort on your part!

Let’s imagine you’re a natural at customer service and want to contribute to your company’s success by offering outstanding support. Marketing automation tools allow you to send automatic emails to clients so that they receive tailored messages from your company even if you don’t have time for one-on-one conversations, making it easier for them to participate and feel heard. These tools can assist you or your marketing team in being more productive and efficient, allowing you to devote more time to strategic and creative projects while increasing revenue.

What advantages can marketing automation provide?

For organizations of all sizes, marketing automation is a terrific way to save time and money. There are far too many advantages to list here, but here are a few of the more notable:

Reduces the number of tasks that must be repeated: Freeing up time for the marketing team.

  • Personalization: Using distinctive messaging to make customers feel like they’re more than just another face in the throng.
  • List segmentation: This feature allows you to send relevant content to the right people.
what-is-b2c-marketing-automation

Even better, automation is said to have yielded an 80 percent return on investment, 46 percent growth, 26% more leads, and more productive marketers.

9 B2C marketing automation examples

1. A series of welcome emails

Your welcome email is your first opportunity to create a positive impression on your readers. Marketing automation is a fantastic approach to providing your subscribers with a memorable experience. One-time welcome emails or a series of tailored communications can assist in the onboarding of new clients, leading them through their initial engagement with you while also thanking them!

2. Email reminders

Allowing consumers to plan reminder emails to send on specific dates is a terrific approach to not only deliver your content when it’s most relevant but also to keep them coming back for more.

3. A birthday or an anniversary

Sending a special offer to your clients on their birthdays or anniversaries is a great way to boost income while also enhancing customer satisfaction.

4. High-ranking official

It’s simple to build up a sequence of emails that will make your VIP clients feel special and keep them engaged and spending when you employ automation.

5. Re-engagement

You can use an exclusive offer, a “Save on your next order” discount, to entice email subscribers who haven’t shopped in a while.

6. Emails with surveys and feedback

Marketers can use surveys to gather feedback on products, services, and upgrades, which is a great approach to including automation in their campaigns. These are usually sent out in response to events such as purchases or programs, site, or product updates.

7. Emails for feedback and testimonials

Do you have a new client? Do you, on the other hand, have a regular customer? You may take advantage of this chance by setting up an autoresponder to send them an email asking them to post a positive review for your company.

8. Product launches and updates

When a company launches or upgrades a product, it’s a great moment to reach out to customers and interact with them. This is easier than ever before, thanks to marketing automation!

9. Newsletters

Newsletters used to be thought of as “one-off” emails sent out when something important needed to be announced. Email newsletters are now set up to go out to subscribers automatically on a regular basis, such as:

  • Weekly\sBi-weekly
  • Monthly
  • Quarterly

In Closing

It’s time to put this motivation into action in order to grow your B2C company’s income and profits. The marketing automation techniques of PushLeads will make your marketing journey a breeze, so give us a call and let’s set up your FREE consultation TODAY!

If you enjoyed this article, you may also like: What is Demand Generation?

What’s Your SEO Score?

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Interlinking

Everyone (LOVES) to talk about link building and learn about the latest and greatest techniques for generating backlinks to their blogs. While this increases visitors and improves search engine results, it might detract from an equally vital part of your blog: internal (or onsite) SEO. 

Not only can effective internal SEO help increase your results by making it easier for Google’s crawlers to reach your pages, but it also allows real people to explore your site and, ideally, stay longer. 

Internal linking of your blog pages is an important aspect of onsite SEO, and this tutorial will go into the subtleties of interlinking your blog pages. 

Why Interlink?

interlinking

The main purpose of interlinking your blog posts is to allow search engines to simply crawl and index all of your pages, as well as examine your site’s structure. A clear structure ensures that all of your pages are indexed, allowing them to be matched to search queries. 

Because Google wants to provide the finest experience and content for its users, the quality of your site’s layout is taken into account when determining rankings. 

Perks Other than SEO

There are a lot of blog entries out there that claim interlinking is just vital for SEO; however, this is simply not true. 

Internal links make it easier for visitors to traverse your site and find additional information. Consider someone finding one of your posts via a Google search. They could read it, obtain the information they need, and then exit or exit without thinking. When you include anchor text links in your blog that direct visitors to additional relevant pieces, your readers are suddenly spending more time on your site rather than just a few minutes. And this dramatically raises the likelihood of them subscribing or returning. 

Bounce Rate

Bounce rates will be reduced if visitors stay on your site for longer periods of time, which is essential because Google utilizes bounce rates to decide whether or not your blog has good content. Google keeps track of searchers who enter a post, look at a single page without digging more, and then leave. If this frequently happens on your site, Google will notice that visitors aren’t finding it useful, and your ranks will suffer as a result. 

interlinking

Internal Linking Techniques that Work

When linking your blogs internally, keep two things in mind: structure and common sense. Focus on a tiered linking system that works from the top-down, starting with the home page, for structure. Breadcrumbs are an excellent example of this. 

Breadcrumbs

interlinking

Hansel and Gretel may be the earliest depiction of internet readers that we have. They were both so ADD that on their forays into the woods; they couldn’t remember how to get home. Your blog’s readers are similar (in some ways), but they can’t leave their own breadcrumbs to find their way back, so you have to assist them. 

Breadcrumbs indicate the various tiers and landing pages that led you to your current location. If you get too far down the rabbit hole, a simple click on any crumb will take you to a larger page. Breadcrumbs can be included in your site using a variety of plugins, resulting in natural internal links on all of your pages. Yoast’s breadcrumb plugin for WordPress is the best I’ve discovered. 

Natural Links

You can start linking between your blog posts once you have a tiered structure in place that correctly links all of your primary sites. This keeps each content from falling through the gaps and ensures that everything is indexed in the SERP. 

There are tools that can help you link naturally between blog entries, the finest of which being SEO Smart Links, a WordPress plugin that matches keywords to tags and titles and creates links between them automatically. 

SEO Smart Links can be a useful tool for larger blogs where you might forget about some posts or have a lot of stuff to post. However, if you have a smaller blog, manually linking between entries is pretty simple. 

Make the anchor text relevant and keyword specific so that crawlers and users can tell what kind of page the link leads to. This helps with SERP ranks, as well as click-through rates and indexing. 

Don't Go Overboard

When it comes to interlinking, it’s crucial not to go overboard. Attempting to influence the SERPs by adding hundreds of exact match keyword anchor texts to your landing page appears to be spammy and will result in your blog being penalized. Rather than trying to force your text around the keywords, keep it natural and mix up your keywords to fit naturally within sentences.

interlinking

Control the Situation

To keep everything in order for users and crawlers, it’s critical to stick to the tiered system of internal linking. Consider using a structure that is similar to the classic pyramid structure, with the Home Page at the top and everything flowing down from there. Linking to and from landing pages, blog posts, the about page, contact pages, and anything else you have can rapidly become a jumble, and you could be leading the crawlers on a wild goose chase as they try to figure out what’s going on with your site. 

Keep it simple for them, and they’ll reward you with higher ranks and faster indexing, as well as more exploration and interaction from your readers. 

It All Begins With Excellent Content

Of course, having the strongest internal linking structure is useless if you don’t have compelling content to keep users engaged. Any aspect of SEO should never take precedence over the quality of your content, but it may be leveraged to elevate good material to new heights.

If you enjoyed this article, you may also like: Improving User Experience

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SEO Trends for 2022

In 2022, for search engines to index websites, they will need to provide more competitive and high-quality content. As a result of this shift in SEO, new software and services are being developed to help scale these content quality demands.

User experience, semantic search, user intent, schema markup, video SEO, multichannel digital marketing strategies, and other techniques are all becoming more important in SEO for 2022.

Search Engine Optimization (SEO)

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With each Google core upgrade, semantic search optimization is becoming more popular as an SEO strategy. The days of being able to optimize a web page solely for a set of keywords and rank well in the SERPs are over. With semantic search, things are changing.

Google’s algorithm now examines each search query in order to determine the intent behind it and display the appropriate web pages in the SERPs.

Comparing Google search results for the phrases “air conditioner” and “best air conditioner” is a frequent example of semantic search in action.

Because the objective is not clearly specified, the former will display a variety of distinct pages (e.g., eCommerce pages, Wikipedia, review content). However, the latter will mostly display review pages that list the top air conditioners in the opinion of the site owner (e.g., Bob Vila, The Wire Cutter, Consumer Reports).

Optimization of Entities

Instead of relying on keywords, entity-based SEO focuses on entities inside your content. A singular, unique, well-defined, and recognizable thing or notion is known as an entity.

The issue with focusing just on keywords is that they might be confusing. The term “cache” might refer to a web browser, a personal weapon, or a place where an animal keeps food, for example. As a result, having a high keyword density for the term “cache” on a web page isn’t necessarily the most effective strategy to optimize content for search engines.

Instead, put related entities on the page so that Google’s algorithm can better comprehend the relationship between the various phrases and themes in the content so that it can index and rank it appropriately.

Relatedness is determined mostly by something called co-occurrence. The frequency of entities appearing together in documents throughout the web is used to measure the strength of linkages. The greater the relationship, the more frequently two entities are cited together, and the more authoritative the text that cites them.

As a result, a growing trend in SEO is to incorporate closely linked organizations in your content. This is demonstrated in practice on any Wikipedia page. Every internal link is treated as a separate entity from the topic at hand.

For example, SEO stands for Search Engine Optimization, SEO. It’s important to include additional entities on the page, such as “website traffic,” “organic,” “keywords,” “algorithms,” and so on, to ensure that Google knows a web page is focused on Search Engine Optimization and not other entities.

Image Optimization

Image optimization is becoming increasingly important.

When a page ranks in Google Image Search, you should optimize both the written content and the images for visual searches. Optimizing every image you post on your website for SEO by filling in image alt tags, filenames, HTML titles, captions, and structured data is a significant opportunity in the future of SEO.

More updates to Google's Algorithm

Throughout the last year, Google released many big core changes, multiple indexing modifications, and between 500 and 600 minor improvements. So, based on previous SEO patterns, it’s safe to assume that Google will update its algorithm at some point in the near future.

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Voice Search

According to Think With Google, voice searches account for 20% of all Google App queries. According to Statista, smart home solutions such as Google Assistant, Apple Siri, and Amazon Alexa are used in over 300 million households.

Voice search is a rapidly growing trend in SEO that you should be considering for your website. To optimize for voice searches, start with long-tail terms that your target audience might use in ordinary discussions as a question. Then, using those questions as headings, write a short 45-55 word response.
Following that SEO strategy will make it much easier for various smart devices to pick up your web page content and respond to voice searches.

Changes in SERP Layout

Google’s SERP structure evolves in response to changing user needs. And a growing trend in this area is to give visitors more information without requiring them to click on a website link or scroll down the results page.

With Featured Snippets, more prominent and enlarged Knowledge Panels, enhanced Featured News for trending problems, more video material, additional site links, testing of indented search results, and more, SEO experts foresee a surge in zero-click searches.

In Closing

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What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.