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Small Business SearchTrends for 2022

According to a new report from Semrush, queries about starting a small business have increased. The report evaluates the rise in queries related to small business categories.

The report provides information on which areas of marketing businesses are investing in and which business categories and search queries are gaining traction. Semrush collected keyword and search volume intelligence for this report.

Semrush analyzed the traffic growth trends to organic search performance over time and discovered which small business categories perform better online. Below are some key takeaways from the report.

Search Trends Related To Starting A Business


The report identifies the following searches as indicative of intent to open a business:

  • Over the past four years, there has been a 21% increase in “open business” searches.
  • January and March are the busiest months for “open business” searches.
  • Between 2018 and 2022, searches for small business-related topics increased by 76%.

The most popular small business categories are listed below.

There has been a spike in general interest in starting a small business, but search volume indicates that people are looking to open boutiques:

  • Nearly one-fifth of people who want to become entrepreneurs want to open a boutique.
  • Almost one-fifth of all searchers think that starting an Etsy business is attractive.
  • The increase in interest in vending machines is giving the category second place in searches among small businesses.

It examines regional search patterns and outlines the following conclusions:

All states have at least one of the three:

  • “Etsy, cleaning, boutique” triads.
  • 50% of the states list coffee shops among the top three most popular small business categories.
  • Delivery services are being considered a potential cottage industry in Montana and Vermont.

The most common 'small business'-related searches are listed below.

50% of all top small business-related searches are for financing. Here are the top queries, ranked by the number of searches per month:

  • Small business loans
  • Small business grants
  • Small business administration
  • Small business ideas
  • How to start a small business

The most common Marketing-related small business searches.

Small business owners try to welcome all the up-and-coming trends, as indicated by keyword stats:

  • The demand for digital marketing services skyrocketed by 1,500% (especially fast during the epidemic).
  • Small businesses’ interest in creating short videos grew by 420%.
  • In 2022, 600% more people searched for free text message marketing than in 2018.

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Categories of Small Business Sites With the Highest Traffic Growth

According to Semrush, small businesses experienced average traffic growth of 2900% over the period studied. Semrush said:

“This means that over the past four years, most of the websites within our client list managed to expand their visitor base.”

The highest-ranking organic keywords in small business sites are distributed among ten categories.

The report lists the site categories that have the highest percentage of high-ranking organic keywords. 


The list is in order, followed by the median number of organic keywords where the domain ranks in the top 10.

  • Publishing: 45,581
  • Online Media: 10,116
  • Veterinary: 9,379
  • Entertainment: 6,627
  • Consumer Services: 3,518
  • Consumer Goods: 3,339
  • Building Materials: 2,957
  • Music: 2,593
  • Human Resources: 2,145
  • Food & Beverages: 1,839

It is interesting to observe how the top 10 most popular traffic categories differ from the categories with the fastest growing traffic. According to Semrush, ranking for many keywords might not directly result in traffic growth.

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Images and SEO

When analyzing page structure and layout, it’s good to adopt the following approach: there is a subtle, yet smart method to employ pictures in an SEO-friendly manner (beyond ALT tags) that improves the search result ranking while allowing you to integrate the necessary marketing message.

Assume you run a travel website and want to rank a certain page for the term “Las Vegas hotel.” Let’s say you also want to include a compelling marketing message like “Book now and save 20%!” Although the aforementioned tagline lacks detailed language, it has persuasive qualities. As a result, you might wish to use an image for the tagline and a header tag for the essential term (i.e. Las Vegas hotel). This emphasizes the intended term while yet allowing for marketing without jeopardizing keyword consistency.

You want your photographs to stand out on your website. If you use stock photography on your website, it will appear generic, much like countless other websites that don’t stand out.

When there are a number of websites that have the same generic stock photos, Google lumps you into a catagory of websites that will not get priority ranking. Consider a business site, a consulting firm, or a service that prides itself on customer service that uses stock photos. Many different websites will end up using the same stock image of a man in a suit smiling. To have an original photo would set your website apart, and give you an advantage on the competition on the SERP (search engine results page.)

Make Use of Original, High-Resolution Images

Your chances of ranking on relevant searches are greatly improved by a good user experience, and more imaginative original photographs you have, the better the experience is.

Stock photos are often overlooked by users. High-quality original photos however, help you stand out in the search results page, so show off your brand’s personality and attract more visitors to your website with those great one of a kind shots.


Images should help narrate or streamline a concept or object.

Many people are visual learners. Long blocks of text can have a greater psychological impact when there are original high quality images embedded throughout the page.

Using screenshots in your blog articles, posts, and landing pages is another approach to add value, communicate your story, and improve the product. Screenshots are a wonderful way to convey your message, especially if you’re discussing a complex topic.

Finally, the purpose of an image is to compliment the orignal content on your website, and to break up the block of written words. A web page with strategically placed photos in more engaging than the viewer looking at a huge block of text.

Make sure there are no copyright conflicts with the image files you choose to use. If Getty, Shutterstock, DepositFiles, or another stock image supplier owns an image you use and you don’t have a permission to use it, you could be facing a costly lawsuit.

If you have truly breached any copyright concerns, you may be issued a notification under the Digital Millennium Copyright Act (DMCA). If the owner of a piece of content notices it on your site, they may issue a DMCA Takedown, which you must comply with.

You can use Google Images to filter results based on whether or not they are available for reuse. These photographs aren’t always the best, but they can assist you in locating a free image.

The File Types of Images


You should be aware of the file type you’re working with. You’ll almost always use a JPEG for optimization concerns.

When compressed or scaled, a JPEG image offers the finest possibilities for keeping image quality. They use a variety of colors, shadows, and patterns to create a high-resolution image, and they are the most common picture form in the digital world.

JPEG creates high-quality images in small file sizes thanks to its ability to be reduced significantly.


One disadvantage of JPEGs is that data can be lost during compression. This could mean that, depending on your settings that the visual quality may deteriorate. Transparent backgrounds are also not supported, as they are in the GIF and PNG formats.

However, using this format is advantageous because it keeps file sizes small and is generally supported.

Best Practices in PNG

When altering or downloading files using Adobe Photoshop, a PNG image is typically used. PNG is known for its transparency and is frequently used for logo design image possessions since the image appears little but has a high resolution.

PNGs can be stored in two formats: PNG-8 and PNG-24. The PNG-8 file type is limited to 256 colors, whereas the PNG-24 file type will deliver a considerably higher quality screen, but at the cost of a larger file size, which may slow down the page’s performance.

As you continue to resave your photographs, you’ll see that PNGs do not degrade.

Use the smallest file size possible without sacrificing quality
The biggest cause of delayed loading times is typically images. If you want to speed up your website, try reducing the file sizes of your photographs by downsizing and compressing them. This is an effective strategy that makes a world of difference.

Your image’s entire size should not be much greater than you actually need it to be (i.e. the width of your web page or article).


The “Save for Web” feature in Adobe Photoshop is one of the finest ways to reduce file size without sacrificing quality. Images might be large files, but that isn’t always a good thing when it comes to the user experience. Huge file sizes might have a direct impact on your SERP and image search rankings.


Before saving the image, utilize Photoshop to downsize it, resulting in a smaller file size for improved user experience. You can decide to use a variety of image quality presets in Photoshop, ranging from 1.38 MB to 86k. In most cases, a setting in the middle will have little effect on resolution or page load time.

When you don’t have Photoshop, you can use online compression tools to resize the image without losing quality.

There are numerous programs available for resizing and compressing your photographs. PicMonkey and Pixlr, in addition to Photoshop, are two of the best tools for both beginners and advanced users.

Adding subtitles to your photographs is a best practice for image optimization.

The caption is the text that displays below the image, usually in a gray box, and describes what you see in the image. While the words in your post may not be read, the text beneath your image has a good chance of being read.

Captions are useful since not all photos are currently understood, and the feature gives context to the image, making it easier for search engines to interpret (aside from your alt text). According to Poynter Research, captions receive up to 16 percent higher readership than text, indicating that they are essential to readers.

Some photographs can be used without a caption, however captions add value. Just remember not to push a caption when one isn’t required.

When an internet browser can’t render an image correctly, alt tags provide a text replacement. The alt attribute, like the title, is used to describe the contents of an image file.

You’ll see an image box with the alt tag in the upper left corner if the image won’t load. Assemble them to fit the image and make it meaningful.

In Closing

If you want to find out more about the latest in how to rank better on the SERP, the experts at PushLeads would love to connect with you, to give you a FREE consultation! We WANT to help your business Be Visible & Grow!

Thank you for stopping by today. If you want to know more about what exactly an SEO expert is, and what we can do to help your business grow, you might enjoy reading: What is an SEO Specialist?

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Web Design Definitions

The design of websites that are displayed on the internet is referred to as web design. Different than software development, it is usually referring to the user experience components of website creation. If you are about to build a website for your business, or are having one built by a reputable web design firm like PushLeads, learning these web design definitions will help you get started.

  • Anchor Text

The text that a link is embedded into. It can be used to your benefit or disadvantage in terms of search engines. An anchor is a piece of text that you click to travel from one online destination to another; it literally connects two different web pages.

Anchors can also initiate downloads and link to documents such as PDFs or Google Drive files, in addition to linking to web pages.

  • Backend

The component of a website that isn’t visible to typical visitors. It houses the website’s files/file structure as well as the apps that execute it. The backend of most content management systems includes a “Dashboard” that allows you to manage the website.

  • Backlink

Visits coming from other websites or platforms to your website are called backlinks. Backlinks imply that your material is interesting and/or important enough that it’s being shared and that you have visitors coming from other places on the web to see your website. Your page ranking will improve if you have a lot of backlinks from credible, high-ranked websites.

  • Below the Fold

A relic from the days of the newspaper, referring to the bottom half of the page. It now refers to the stuff that must be viewed by scrolling down. Because of the various sizes of devices used to access your website, the fold has recently become a shifting target! The current trend is for one-page scrolling websites called parallax.

  • Bounce Rate

Someone who enters and exits on the same page without clicking on any other pages is known as a bounce. The percentage of people that do this is known as the bounce rate. It could be a sign of bad content or navigation.

  • Favicon

In most browsers, little icons appear next to the web URL in the web address bar. This icon is up top and visible, to identify your website to the viewer, who may have many windows open in that browser.


  • DNS

DNS is the abbreviation for Domain Name Service. Your web server’s address is a number called an IP address. The Domain Name Service connects your domain name to your IP address so that when someone types your domain name into their browser, it is translated into an IP address, and the browser is sent to your website.

Your online address is referred to as a domain name. It used to start with www but now it starts with HTTPS. Choose a memorable domain name. Make it succinct, memorable, and easy to remember. To learn more about choosing the perfect domain name, also referred to as the URL, take a look at How To Choose the Perfect URL.

  • E-Commerce

The buying and selling of things, either physical or digital, over the internet.

  • Focal Point

On a website, this is where the eye is drawn. Make your site’s focus point the most crucial feature.

  • Front-End

The pages, images, and material that a website visitor sees. The User Interface is what it’s called.

  • HTTP

HyperText Transfer Protocol is an acronym for HyperText Transfer Protocol. It’s the collection of rules that govern how hypertext requests are passed between a web browser and a web server.


HTTPS (HyperText Transfer Protocol Secure) is a set of rules for sending hypertext requests via a secure, encrypted connection, which is now required for all websites.


  • Hyperlink

A hyperlink is a link that connects two web pages, either on the same or other sites.

  • Hypertext

Hyperlink-enabled text generated by a computer.


  • Landing Page

A landing page is often the HOME page, but not always. It’s just the first page a visitor sees when they visit a website. In advertising or marketing initiatives, special landing pages are built for visitors to land on.

  • Link Farm

A website or a network of websites that provide backlinks in order for a website’s page ranking to improve. Search engines frequently detect these and punish sites that link to and from them.

  • Ipsum Lorem

Scrambled Latin text used in web design as a placeholder until actual content can be added.

  • Navigation

Links that allow a website visitor to navigate between pages on the website. Menus, links, breadcrumbs, and other forms of navigation are included.

  • Free and Open Source Software

This refers to computer programs and software that are made freely or inexpensively available to the general public and are frequently developed by volunteers.

  • Permalink

A blog post’s permanent web address.

  • Plug-In

A piece of code written by a third party that enhances the functionality of a website and is frequently used in conjunction with a content management system or blogging platform.

  • URL

The website’s address. The Uniform Resource Locator (URL) stands for Uniform Resource Locator.

  • Usability

The ease with which a visitor can use your website for its intended purpose is referred to as usability.

In Closing

If you need a web designer, the experts at PushLeads are second to none and would love to connect with you!

Thank you for stopping by today. If you enjoyed this article you may also like: How Do I Pick a Name for My Business?

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is a Start-Up?

A startup company is one that is in the early stages of its operations.
Often bankrolled by their entrepreneurial founders, most are small-size operations and are not sustainable in the long term without additional funding.

Congratulations on that situation! You’ve just embarked on a high-risk endeavor that could possibly fail. “As an entrepreneur, I know about failure,” said Neil Patel, a Forbes contributor.

Fear of Failure


What is the source of your fear of failure?

A Fear of Failure may keep you from taking the required efforts to build a successful company. Hard work and courage is required for success, and whether or not you do well with your start-up, is contingent on how much labor, study, and due diligence you put into it along the way. Starting a business is much like going back to school — each milestone could take up to 40 hours of research and effort! Success is, in essence, the consequence of hard labor and perseverance. So, if you’re prepared to put in the effort, and not give up, you don’t have to be afraid of failure. Because you will eventually succeed.

Some fear of failure can be a healthy thing, but it should motivate you. Who wants to be a failure, right? Remember that 90% of us will fail many times, before we succeed. That does not make us failures as persons. We have to recognize that the initiative or venture, not the people, failed. It’s an incredible asset to be willing to work hard, learn from mistakes, and keep going. It’s what you learn from your mistakes that will help you succeed next time. Look at Steve Jobs, the Apollo Program, or Google as examples, their failures did not prevent them from achieving extraordinary success. In each case, the individual, team, or corporation was unafraid of the challenges that lay ahead. They were all amazing success stories, eventually.

“I have not failed. I've just found 10,000 ways that won't work.”

Your Next Start-Up

As you embark on your next startup venture, your aim is not to focus on fear of failure, but to adhere to success principles.

  • Surround yourself with positive people who recognize that success comes from hard work.
  • Accept and celebrate the opportunity when a challenge arises.
  • Understand how to pivot (quickly). Also, failure should never be taken personally. Rather, treat each setback as a stepping stone toward success, and be grateful for the wisdom that is earned through trial and error.

In Closing

Congratulations on your next big victory, and on everything you learn along the way!

If you need the support of a trustworthy partner like Pushleads, we’d love to connect with you! 

Thank you for stopping by today. If you enjoyed this article you may also like: How Do I Pick a Name for My Business?

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Do you think your business will have to change to thrive in going forward?

Although the COVID has wrecked the world, we’ve decided to turn inwards, do an overhaul of current systems and procedures, and do a pivot in three major areas: client acquisition, client retention, and client connections.

  • We’ve changed the way the find customers (using Cold email, better targeted Google Ads, and more blogging to improve SEO).
  • We’ve changed the way we serve client (using better leads tracking system, meeting with clients weekly)
  • We’re changed the way we meet with current and potential clients (doing weekly zoom meetings).

In the end, this time has been excellent time for us because of the reboot and pivoted. We’re already seeing greater levels of success BEFORE our economy is completely back online.

In the past month, we’re closing new clients as well as servicing existing clients doing Web Design, SEO, Google Ads, and Faceboook Ads.

We’ve helped Plumbing Company in South Carolina grow by 425% in just 6 weeks! Now that’s amazing!

Contact us here to do a free marketing meeting with us to learn more. You can also call us directly at 828-348-7686 or use our contact form to reach us.

The new look of Pushleads is finally live! Go to our Pushleads.com now now and check it our for yourself. Our new site is the result of months of behind the scenes identity, branding, and web development. Like what you see? We’d love to hear about it. Comment below or via social media.

Our New Identity

“Be Visible and Grow” is our value statement that explains exactly what we do with local and national businesses. We chose to use the concept of plants growing to convey the idea that the process of doing SEO is just like planting seeds in your spring garden. Just as plants grow and produce fruit, the process of SEO actually boosts your bottom line and increases ROI.

Turning Your Website into a Sale Engine

One of the reasons why we love working with our clients is because SEO does these 6 things:

  1. Increases Your ROI – If your website isn’t generating leads, it’s not contributing to your business. SEO provides better ROI than any other form of marketing by generating more qualifed leads.
  2. Extends Your Reach – SEO services help you find more customers by pushing you to the top of Google results. The process of doing Market research and content marketing produce real results that build up over time.
  3. Get Targeted Traffic – It’s not just about attracting visitors to your website; you have to find the right audience and connect with people looking for you. SEO helps you connect with the right people at the right time looking for your particular product or service.
  4. Achieve Long-Term Growth – SEO is powerful because we track your company’s process with reports and metrics that help you see exactly how much your website results improve month to month. As we email you the reports every month, you’ll see your site showing up at the top of Google for more searches, experience more web traffic, and get more phone calls and walk-ins into your business.
  5. Build Your Brand – SEO naturally builds credibility and trust because your potential clients see your company at the top of Google. This leads to greater customer confidence in your products or services. That, in turn, leads to increased sales from your website. Win, win!
  6. Make Your Website Produce – In the end, your website is useless if it’s not producing leads or “warming up” potential customers to want to work with you. PushLeads enables your website to generate more leads, qualify prospects and attract potential new customers, partners or investors.

Our Services

Our vision is to increase the profitability of your website by growing your online visibility. Our search marketing solutions provide quantifiable and results for our clients across the United States as well as globally. In many instances, your company may only need one particular services. However, we’ve found that many of our clients prefer to combine multiple SEO services such as SEO and Pay Per Click so maximize overall effectiveness.

Here’s a Summary of our Services:

  • Web Design – Get the Best of Both Worlds: Beauty & Functionality. We design beautiful sites with SEO built right in so you can succeed and thrive.
  • SEO – Be more visible in Google so that your website is easier to find, which generates more leads for you and adds directly to your bottom line.
  • Pay Per Click – Bring traffic instantly to your site, test what’s working, make adjustments, and allow and quickly grow your business.
  • Conversion Optimization – Improving the design, layout, and content on your site to make it easier for people to contact you, use your services, or buy your products.

Our Services

If making your business more visible in search engines and increasing your ROI sounds interesting to you, we highly recommend contacting us to get started with a 1 Hour SEO Evaluation. It’s an in depth meeting were we look at your rankings in Google, show you research, and explain to you how we can make your website more profitable for your business.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.