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Content Marketing

Content is the engine that drives websites to the top of Google. Learn why Google considers content important, why, and seo advice for publishing.

Should You Create New Content?

To have a high overall quality of your website, you want to ensure that both new and existing pages meet that standard. Should most of your SEO efforts be focused on creating new content or updating existing content?

I believe that updating old content should account for about half of your SEO efforts, and creating new content should account for the other half. Here’s why.

A webpage increases in value over time.

Your website’s content can remain relevant for years to come. Since pages that have been published for some time have presumably built up links and visibility, they have a lot of page value.

A high Page Quality rating doesn’t necessarily mean the page is fresh. “Stale” pages can still be of high quality.” What is the significance?

Even older content can still be relevant and of high quality.

Think about this: An old page about the American Civil War can remain relevant, provided the material is considered “evergreen” and up to date.

Analyzing the Age of Your Website's Pages

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Analyzing the age of a website’s pages can provide a good indication of its reliability. If almost all of your pages are three years old or older and contain out-of-date information, Google may not trust your site. You can quickly audit your older content to see how it fares. Did your page rank on the first page of search results when you first posted it or has it fallen to the second or lower pages?

Usually, refreshing the content can bring a page back to page one. Websites rot away and become useless if they’re not maintained. 

However, if well maintained, they remain a valuable asset. It takes a long time and a lot of work to design, research, outline, write, edit, and optimize a webpage, and that time has a high cost.

We usually lean towards efforts to create new content as a strategy and technique. You can either ignore it or attempt to keep it fresh, but we prefer the latter.

What Does Google Say?

Maintaining your website is crucial in maintaining quality, according to Google. An old website that is unmaintained or abandoned or inaccurate or misleading content is a common cause of low Page Quality ratings.

Takeaways:

  • A low-quality page may be defined as one that is old or unmaintained. Particularly in cases where the page impacts a person’s health, finances, etc., those pages are usually of low quality.
  • It’s simple: If a website page contains inaccurate information, the page is of low quality. Your content may require frequent updating, depending on your subject matter.

Mueller spoke about how to deal with old material in a future Office Hours video:”… if you believe the material you want to publish on your website is good content, keep it. Just because it’s old doesn’t mean it’s poor. If you feel embarrassed by what’s online, whether it’s embarrassing or not, either improve it or get rid of it.”

What is the solution? A content audit.

An SEO program requires more than creating new web pages; it also requires a web content audit. A content audit identifies poor and underperforming content on your website so that you can improve it.

With Google Analytics and SEOToolSet, Semrush, or a similar service, you can get all the information you need to know about your website pages. Once you’ve gathered all the needed data, you’ll categorize your pages into three groups. Those that:

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  • Try to rank highest and get the most traffic (for example, on Page 1 of the search results).
  • Being on page 2 of the search results can improve rankings and traffic (for example).
  • You are not performing well and are not in either of those categories.
    After that, you can:
  • Prioritize developing the content in the first two categories.

What should be done with the poor-performing content?

Webpages may require content updates, others may need optimization, and some content may require a 301 redirect to a more current URL on the same subject.

You might also like, Best SEO Practices for 2022 & Beyond

Maintain and grow your content.

An SEO strategy can provide a continuous stream of traffic and revenue for your site. You can maintain your website for as long as you want, as it continuously builds value through visibility and links. Make sure you spend 50% of your time creating new pages and 50% refreshing the old ones to strengthen your SEO program.

It can be significant to gain control of a website with hundreds or even thousands of outdated pages. Consider establishing a routine of refreshing content just as you create new content. Every new page should be connected with existing related pages and either updated or consolidated as part of your content creation process.

For SEO audits, click here to book your appointment.

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High Quality Content

More brands are investing in and producing high-quality content to support their media strategy than ever before. They understand that it is a vital avenue for establishing authority while also locating and connecting with clients who consume news.

However, creating and disseminating excellent content is no easy task.

The Art of Creating Click-Worthy Content

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Our team at Pushleads has mastered the art of creating data-driven, high-quality content for your website. We’ve placed thousands of articles throughout the world wide web for many of our clients over the years, and we know that content is king. If you want your website to really get some traction, high-quality content is a must.

Contextualizing Subjects, Figures, & Events

We have some specific approaches that have rendered a high hit rate, and one of our most successful tactics is to put the content for your blog into context.

Contextualizing subjects, figures, and events is crucial in our content development process. Today, I’m going to share our method with you so that you may develop material that is both click-worthy and appealing to readers.

Make a list of interesting facts and observations within your niche’.

You probably have a list of general subjects related to your brand, but these topics are frequently too broad to serve as a springboard for creative brainstorming. For example, starting with “personal finance” leaves almost too much open space to explore and enhance story ideas fully.

It’s preferable to focus on a specific forthcoming event, data set, or news cycle. What’s new and noteworthy that your target audience would find interesting?

At the time of writing, Twitter’s CEO, Jack Dorsey, had recently stepped down. That was breaking news and not something you’d expect a brand to cover.

However, attempt to put the occurrence in context. What makes a founder-led company thrive on the public market? How long does the average founder stay in office before stepping down?

As you can see, contextualizing opens up new possibilities for creative storyboarding.

EXAMPLES:

Question 1: How does this event/statistic relate to others? 

One of the most powerful methods to contextualize is through comparison. When a truth lives alone or in a vacuum, it’s difficult to determine its real influence. 

As an example, take hurricane season. Whether it’s spotlighting the deadliest hurricanes of all time or gaining a feel of a specific cyclone’s extent of destruction or influence on a city, there are many stories centered on current hurricane seasons. 

However, we choose to compare it with a different method. What if we asked readers to imagine what hurricane seasons were like in their birth year? 

This method allows readers to compare what hurricane seasons are like now to a more precise “before” – a comparison that feels particularly relevant and real. 

In the next part, I’ll go over more time-based comparisons, but you may also compare: 

Across various sectors and themes (In comparison to tidal waves, how much damage do hurricanes cause?) 

Across time and space; In which part of the ocean do the most catastrophic hurricanes occur? 

Allow yourself to freely explore all future perspectives because there are dozens of them. 

Question 2: What does this mean on a local level? 

Events or issues are sometimes discussed online without regard for how they affect particular people or communities. We may understand what something means to a broad audience, but is there a more profound influence or implication being overlooked? 

Localization involves examining how a national trend is reflected and affects localized places. Newspapers do it all the time, but brands can do it as well. 

For example, there are many stories on climate change, but taking a more specific perspective can help the phenomena feel “closer to home.” 

We put up a piece showing how climate change had impacted each state significantly (increased flooding in Arkansas, the Colorado River drying up, sea levels rising off South Carolina, etc.). If you have supporting data or study, you could take this further and look at a specific city or neighborhood. 

This method is simple to apply if you service specific markets. For instance, Orchard does an excellent job of producing real estate market trend data in the locations they service. 

If you’re a business that serves a global market but doesn’t cater to specific regions, try presenting data sets that include statistics for all countries, states, cities, ZIP codes, and other data points, allowing readers to pick and choose which data points are relevant to them. Readers can enjoy a more personalized reading experience by filtering data or engaging with your content. 

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Question 3: What aspects of the discussion have we yet to hear fully? 

Considering how different topics/subject areas intersect with that story is the best technique to tap into the missing elements of that story. 

How is global warming influencing particular industries?


Now we’ll take a closer look at a fascinating topic: how climate change has impacted the wine business.

 

When you have a topic and want to learn more about it, use the compare/contrast technique to ask yourself a series of questions:

What influence does this issue have in different parts of the world? (For example, what is the cultural significance of wine in diverse countries?)

What influence does this issue have on various demographics? (For example, which benefits the most from wine production?)

What is the influence of this topic on various industries? (For example, how have wineries and vineyards influenced tourism?)

What impact do these varied factors have on this topic? (For example, how does the flavor of wine differ depending on the region? Who is the most extensive wine buyer, and where do they live?)

This should serve as a solid starting point for identifying interesting hooks that aren’t commonly addressed for a very familiar topic.

In Closing

If you want some additional help, we’d love to partner with you!

Thank you for stopping by today! If you enjoyed this post, you may also like: How to Increase Organic Traffic with a Blog

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SEO Content Writing

One of the most widely used online marketing strategies for achieving top rankings is SEO Content Writing. You can use the optimized content you post on your website, to rank for keywords that are associated with what you’re selling.

The traffic your website generates is a big contributor to where you are ranked on the search engine results page.

Search engines do prohibit the use of black hat SEO strategies, therefore you should avoid them. However white hat SEO practices, are beneficial for partnering with Google to give the reader/viewer exactly what they’re searching for. In other words, white hat SEO practices are acceptable techniques for improving the quality of your website and its reputation with Google, which will in turn improve where in the search results, they rank you.

Getting the Guidance You Need

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There are now a number of SEO article writing methods that you can use to reach your target market. A wise first step is to search out the advice of a business like Pushleads that specializes in SEO content writing. Take a look at our CLIENT REVIEWS. We offer FREE consultations! 

You can be sure that the articles you receive will be unique if you partner with experts. You’ll be certain to appear in search engine results if you use original material provided by leading professionals. The majority of SEO article writing firms charge reasonable rates to assist small business owners in efficiently marketing their products and services online. Article writing entails writing articles to market your company, products, and services.

Some Other Helpful Services

There are some other SEO Content Writing options for those who are on a tight budget. The writing is done by Artificial Intelligence software, that can give a small business owner some generic article writing that is optimized, for a very low price. In many cases, you will write the headline or the first paragraph, then the software will write the rest.

Kafkai is one of the most famous SEO article writing services. Set to desired length and subjects that will illustrate your services and products needing to be used in the writing. You could post as many as you want.

Whether you use content writers, AI software, or do the SEO content writing yourself, to reach the top of the SERP, you must use the keywords that relate to terms associated with your businesses and services. Keyword research tools help you uncover the terms that your target audience is most likely to use. Keep in mind that your keywords shouldn’t always be the most commonly used words and phrases, because with more competition, they are more difficult to rank for. Learn More about How to Find SEO Keywords with Search Console here on this video!

In Closing

The majority of people nowadays rely on the Internet for information, so you really have to have your business on the Internet in order for the rest of the world to know what you have to offer.

If you’re not familiar with SEO and want to be seen on the first page of Google, contact Pushleads right away! We are a group of SEO experts who are dedicated to ensuring your online visibility. We can give you with a free quote that is tailored to your specific requirements and budget.

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Thank you for stopping by today. If you enjoyed this article you may also like: The Importance of Nap Consistency for Local SEO

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Visual Content Marketing in 2021

We enjoy reading some of the big reports on content marketing, social media, and online behavior every year.

It’s astonishing how much can change in a short time, and this year provides a wide range of unexpected facts to consider.

The importance of visual material has been highlighted this year by developments that have occurred across practically every major social network, including Facebook, Instagram, and Twitter. Simultaneously, videos have become more potent tools for organizations seeking to engage more easily with their customers, and virtual reality (VR) is gaining traction as a marketing tool in a variety of industries.

Let’s look at some visual content marketing statistics to see how visual content affects reach, engagement, and sales to help you stay on top of current trends.

Visual Content Marketing Statistics

  • 70% of businesses spend money on content marketing, which may include visual marketing methods.
  • Video is the most common type of media utilized in content marketing.
  • Just over 20% of marketers are engaging in branded storytelling specifically, while one-fourth are investing in content marketing connected to product promotions.
  • For 23.7 percent of content marketers, the most difficult obstacle is design and visual content.
  • Visual marketing is rated as Very Important by 49 percent of marketers, 22 percent as Important by 22 percent, and 19 percent as Nothing by 19 percent.
  • Visual content is used by 49 percent of marketers on blogs and websites, followed by social media platforms like Facebook and Instagram.
  • When people are given information, they are only likely to remember 10% of it three days later. When that same information is combined with a relevant visual, people retain 65 percent of the knowledge three days later.
  • Between 51 percent and 80 percent of organizations will substantially rely on visual content in 2021, according to 40 percent of marketers. 

Statistics on Video Marketing

  • Since 2012, mobile video consumption has surged 17-fold.
  • By 2022, Cisco predicts that video traffic will account for 82 percent of all consumer internet traffic.
  • 70% of YouTube viewers watch videos for “assistance with an issue” in their pastime, studies, or profession.
  • YouTube is the most popular video content source for consumers worldwide, accounting for 83 percent of all video views (Facebook is second, at 67 percent ).
  • The popularity of video streaming has skyrocketed in recent years. Twitch, a live-streaming network, had 14.3 percent year-over-year increase in 2020, with 1.645 billion monthly view hours.
  • According to a HubSpot poll from 2018, 54% of consumers wanted to see more video content from a brand or company they support.
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Visual Marketing Trends on the Rise

  • In the United States, 42.9 million individuals used a virtual reality device in 2019.
  • By 2021, business spending on virtual reality is estimated to reach $9.2 billion, exceeding consumer spending.
  • Virtual reality offers a significant potential for companies and marketers, according to a quarter of consumers.
  • In 2019, 57 percent of marketers employed live video.
  • Traditional videos generate ten times the amount of engagement as Facebook Live videos.
  • On Twitter, mobile devices account for 90% of all video views.
  • 73 percent of videos are under two minutes long.
  • 85 percent of consumers use multiple devices at the same time to access material.
  • Viewers of how-to videos shown in virtual reality (VR) had a 36 percent higher recall rate than those who merely watched the YouTube video, according to the Lowes home improvement store.

Visual Content Marketers: Social Media Stats

  • In a survey of more than 250 people, 70% stated they watch Facebook Stories more frequently than Instagram or Snapchat Stories.
  • Every day, more than 500 million Instagram profiles utilize Stories, and 4 million businesses use Stories ads on a monthly basis. After viewing a brand/product via Stories, 58 percent of those polled said it piqued their curiosity.
  • As of January 2021, the greatest demographic of Instagram users in the United States was between the ages of 25 and 35, accounting for 33.1 percent of Instagram’s user base in the United States.
  • Instagram accounted for 31.8 percent of Facebook advertising income in 2019, up from 13.2 percent in 2016.
  • People favor short narrative-styled Stories the most, with 35% saying they engage with them the most, followed by interactive Stories themed around quizzes and polls.

In Closing

Now that you’ve got those statistics for 2021 you’re ready to launch a new visual content marketing campaign to grow your audience, and improve your brand!

Thank you for stopping by today. If you enjoyed this article you may also like: Use Giveaways to Increase Engagement on Social Media

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Guest blogging isn’t rocket science. It does take more work to get it done right, but you’ll be rewarded with high quality relevant backlinks from high Domain Authority sites….the one thing that really matters to Google in 2020.

Here are a few things to keep in mind when doing guest blogging on the web.

Make it Make Sense to Your Readers

First and foremost, the content in a guest blog has to make sense to both a blog’s readers as well as casual and affiliates. Your main objective as a blogger is to come up with content that entertains, informs, or in some other way creates a loyal audience. Focus on that objective over trying to sell you yourself or your company too much.

Be Authentic Over SEO Impact

Second, focus on being authentic over “just getting an article published for SEO.” After writing your article, sit back, re-read it, and then re-reader it again. Place yourself in the shoes of the blog owner and re-read the article. Are you being completely authentic throughout the whole article? Are you using SEO keywords too often? Quite often, there are blogs where the author claims to be professional and then litters search phrases throughout the article. It’s important to be as authentic as possible so that visitors trust what you’ve written and will look for that. Going down the road, these are the readers who will give you the best chance of ranking high in the search engines and earn you more revenue.

Linking Back

Third, after it’s written and published, always ask the blog owner for a link back to your blog. Guest blog posts should not be written in isolation. If you want the article to have any success it should be linked to your main site. Ideally, you want some traffic coming from that blog post to your site; you want those visitors to your blog to see you  reputable site.

Keeping Track of Links

Fourth, keep track of the backlinks from your guests and SEO links. Look at the number of page rank your guest post receives and use this as a measure of its importance. Keep your SEO strategy in place and you will see your SEO take off with the new links. The time it takes to go from zero to hero can be lengthy. Like blogging, SEO is the long game. Consider the time involved to be part of the process of receiving success and rewards as your reputation and SEO improves.

Never Post Duplicate Content

Fifth, never post duplicate content on your guest post. Duplicate content may seem like a good idea, but it does not give you the kind of exposure you are looking for. Instead of trying to cut corners you should try to write original content that focuses on that topic or keyword. Once visitors find it on your site, they will be more likely to click through to your main site. When you’re guest posting it is best to think of it as another step towards getting your message out there.

Have SEO Experience

Sixth, spend time getting experience with SEO in general. Knowing what you’re doing on the SEO front will help you write better content, get better quality links, and steer your blog in the right direction.

Guest blogging can be a great source of income on the web. Keep in mind that the more you can offer in value the better your chances of success will be. Guest blogging may even be your primary source of income if you do it right.

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Now that 2018 is here, all of my clients are excited about producing content that helps them rank at the top of Google. Of course, creating content is always fabulous, but what if you’re producing content for your business but aren’t gaining traction in searches? Sherry Bonneli with SEM Rush just wrote this excellent article about 5 ways of doing more with your content which will help it reach its full potential. Here’s the skinny:

Tip #1 - Make Your Blog Posts into an Ebook

The “Olden Days,” creating an eBook used to require hiring a writer, design firm, and various editors to produce the final finished product. Fortunately these days, Technology is here to save the day! Designrr is a publishing tool that allows you to take a blog post you’ve written and turn it into a visually stunning e-book. From there, you can use the e-Book as a lead magnet on your site, sell it on Amazon, or make it as a value adding product as part of something bigger. Pretty cool! I’m definitely going to check this tool out.

Tip #2 - Turn Videos into Blog Posts

If you’re not already producing videos for your business, you need to start doing this right away? Why? Because videos are fast and easy to do, are easy to make into blog posts (or other site content), and do amazing things for SEO! Sure, you can use tools like Content Samuai or Lumen5 to help you make video, however, if you’re already a “one take wonder” with video, don’t hesitate and get going! My suggestion would be make a list of commonly asked questions and answer those questions in 2-4 minute videos. From there, you can upload them to YouTube, get them transcribed on Rev.com, and make them into blog posts on your site.

Google has sometimes been known to include video results within searches, so it’s a bonus if that ever happens for your business. But, the best thing that I love about creating videos is just the fact that one can get excellent content at a small fraction of the cost $5 to transcribe a 5 minute video on Rev.com) vs hiring a writer (which costs $12 to $200 per article, depending on article quality).

Tip #3 - Create Inforgraphics

For the past 5 years, Infographics have been “all the rage,” and is easy to understand why. Jeff Bullas says in this blog post that ine one day “we create 1.5 billion peices of content, 140 million tweets, and 2 million videos.” Wow! That’s just a lot of content. Overwhelming. He describes this content as a “mountains and oceans of data” that everyone is constantly trying to make sense of. Actually, since  it’s really impossible to consume that much data, so the best thing is to create an Infographic that makes sense of it all.

Inforgraphics are:

  • a beautiful piece of art that communicates complex data in a stunning visual format.
  • wonderful at taking tons of data and presenting it in a beautiful shorthand format.
  • an efficient way of combining the best of images, text, and design into a story that people might want to share.

Tip #4 - Harness the Power of Email

Ladies and gentleman, we have an announcement: “email is not dead.” No, email is in fact, very much alive. Sending emails to your clients and customers is still a great way to keep in touch with them, start a two way conversation, and let them see your brand.

The thing is, some of us just don’t know the first thing about how to distribute email. If that’s you, don’t panic. All you need to do is get in the habbit of emailing your list about your most recent piece of content, link to that content in your email signature, and send out personalized emails. Here’s the breakdown:

1. Share your most recent piece of content: Send out a simple email (with little html or design) informing your list about your latest piece of content. This could be a blog post, Youtube video, or inner page on your site.
2. Link to that content in your email signature: Tweak your email signature to include a link at the bottom to your most popular piece of content. Yes! People will click that link in your email and read your blog post! Absolutely.
3. Send out personalized emails: Don’t be afraid to email your best clients and customers directly with a personalized note, special offer, or other value adding bit of content. They’ll love you for this!

Tip #5 - Use Reddit and Web 2.0 Blogs

Reddit and other Web 2.0 Blogs like Weebly, Tumblr, and Blogger are great ways to sharing and promoting your content. Also, when you share content on these places, it sends the right signals to search engines. This then, in turn, helps your new content rank in search engines.

When using Reddit, all you have to do is create an account, do a search and find a sureddit that has an audience and would be interested in your content, and submit a link to your content right there.  Easy.

Boosting Your Content

Now that you know a few ways of boosting your content here in 2018, I totally encourage you to start incorporating these ideas into your content publishing this year. If you do, you’ll see your content become superpowered! When content becomes superpowered, it’s liked, shared, and linked to. All of this fabulousness will translate into more business, more growth, and a bigger bottom line.

Go forth, always add value to the web, live, and prosper.

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

For many years, everybody has been hearing about the importance of Content Marketing. The whole idea here is that in the marketing world, the expression “Content is King” is more important than ever before because it’s a crucial element that produces big ROI.

What, exactly, is content marketing? Quite simply put, content marketing is the regular production of unique, high quality, and completely authentic content that is useful, entertaining, and interesting for your customers. Content marketing can take the form of videos, blog posts, articles across the web, online meetings, images, surveys, infographics, or podcasts.

Content Superpowers SEO

Three Reasons Why Content is King in MarketingWe’ve already mentioned that content is king because it produces big, big, BIG ROI.  The biggest reason why we get the big ROI is because content marketing is great for SEO. Let me repeat that in a different way: content is amazing and superpowers your SEO. The author of this article on Kissmetrics says, “the main problem is that SEO and content marketing are separated, as if they were two very different things. The truth is, however, that they go together, overlap, cohere, and blend.” You see, high quality content that’s unique (not anywhere else on the web) has a big impact on SEO for three reasons:

1. Unique content helps a website rank in Google. The fact is that regularly publishing blog posts just forces Google to continually notice your site, again and again. As more content is published, Google keeps “bumping up” the site to the top of more searches, again and again. As your site becomes more visible in Google, more people are exposed to your brand, and as more people are exposed to your brand, your business will start getting more calls, emails, and walk-ins.

2. Unique content builds a great backlink profile. If you continue to keep publishing great content, people will see it and begin to share your content on social media. When this happens, it produces a backlink to your business. We call this process “natural link-building” because the fact is that people will always share and engage with great content. Bojana Dobran says that natural back-linking are links on other websites that are in natural context, provide value for the readers, and the link itself (anchor text) is meaningful on the page. So, as this natural link-building process happens to your site, things start to snowball, that is, your site will slowly begin to receive more and more links, building up a healthy backlink profile that Google and other search engines will love.

3. More Content = More Keywords. Another great benefit of publishing regular content is that each piece of new content creates the opportunities for your site to show up in Google for more keywords. In this type of situation, it’s a numbers game for sure. Think about it; if you were Google, would you pay more attention to a site that has 50 well written blog posts AND keeps publishing great new content every week, OR would you pay more attention to a site that has 10 blog posts and NEVER publishes new content? The answer is obvious!

Content Encourages Engagement

Content is King for SEO and MarketingWhenever you publishing good content, whether it’s in the form of videos, blog posts, or social media, doing so encourages people to connect and engage with your brand. If you’ve done a great job publishing content, then your people will take a pause from what their doing to read your content, understand your brand message, and maybe even share content. If you’ve done a poor job publishing content, then users will just ignore your content and never see it. Engagement, without a doubt, is what you want from your consumers. Here are 3 reasons why engagement is so important:

1. Engagement boosts your visibility: Jason Meyers, contibuter with Forbes, explains that almost any and every type of engagement can create more visibility of your article across the web. A clear example of this is whenever someone finds something interesting and shares it on Facebook. Whenever they share that content, that content shows up in all their friend’s feeds. From this point, the possibility exists that the content can keep being shared. It’s easy to see how, with enough sharing, things could become viral.

2. Engagement boosts familiarity: Whenever anyone interacts and engages with your content, they engage with your brand and start to become what we call “integrated with it.” The whole idea here is that the more people engage with your brand, the more they are pushing along the process of converting from a potential client into an actual client.

3. Engagement boosts effectiveness: More engagement means that your content has done its job and has become more effective for your business. It’s generated interest, potentially been shared, and has the potential to boost your audience. Remember the snowball effect that we explained above for SEO? With enough effective content, it’s possible that your site can become a Content Market Leader. Neil Patel explains that people who craft compelling and valuable content experience drastically more growth in web traffic than their competitors.[

Content Generates New Sales for Your Business

Be Creative with Your Content IdeasLets look at how content can create a new sale

1. Publishing great content exposes others to your brand.
2. People consume your content.
3. They interact with other content on your site.
4. They either convert or enter the sales funnel.
5. They become a lead for your business.
6. You contact them to start the sales process.
7. You close the lead into a new client.

Is your content strategy helping you generate new leads and increase sales? That’s the real question here. If your content isn’t producing new leads for your business, then either you haven’t been producing content long enough or have the wrong strategy. We echo reddit user victoriarudi when he said, “the sad fact is that most business owners have no idea about content strategy. They lack content vision for their business and have a very careless attitude towards it.”

Or perhaps you’ve gone the other direction and overcomplicated your content marketing strategy? In this video on Entrepreneur, Kate Volman says that it’s best to block out time in your week to write blog posts, record videos, or have a conversation with a creative writer who’s doing the work for you. When writing content, don’t overcomplicate things and instead lean on your expertise.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.