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Content Marketing

Content is the engine that drives websites to the top of Google. Learn why Google considers content important, why, and seo advice for publishing.

Quality of Content

Today, content optimization should be driven by a user-first approach while still maintaining a solid SEO foundation. Here’s how to achieve the right mix and improve the quality of the content for people and search engines.


Google’s helpful content update has finished spreading, and although it didn’t have the impact many hoped for, it has undoubtedly drawn our attention to improving our content.

Google's Helpful Content Update

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Google has become more focused on delivering content written by people, we must be able to optimize our content for both consumers and search engines. Here are my suggested techniques for enhancing your content for better search results and gratified readers.

 

  • Check the ease of reading.

My biggest tip for optimizing online content is to assess its readability. When we consume information online, we process it differently than when we read it in print. 

Because we can digest short, simple sentences more quickly, we can process information more efficiently when we consume it online.

 

The U.S. Department of Education says the average reading level is between 12 and 14 years old. In the U.K., we are encouraged to write in a way a 9-year-old can comprehend. It is unclear how to implement this, and it is frequently forgotten. The Office for National Statistics recommends that we write in a way accessible to all users.

 

Search engines prefer readable content because they utilize NLP (natural language processing) to process language based on linguistic rules to comprehend the relationships between words. A lack of these relationships being too complex may lead to the intended message being lost.

 

The NLP tool from Google identifies “sales funnel” and “target audience” as the most important entities in this passage. This is easier to follow and more relevant to the subject at hand than the previous example. However, we will focus on eCommerce PPC management in this post.

 

  • No-frills. Precise and concise language is what is needed.

Try to keep your language as precise and concise as possible, eliminating unnecessary or complicated words.

Attempt to keep your content simple while maintaining pace and rhythm to keep readers interested. This will assist search engines in processing it and keeping readers interested.

 

  • Synonyms and close equivalents are essential.

Repeating your content’s exact words or phrases is not a great idea. This laborious content is challenging to read, and an informed audience may find it untrustworthy. By upgrading frequent words to their synonyms, you can make your content more exciting and engaging to read. This will allow search engines to obtain more contextual information and avoid the desire to overuse keywords that might hurt search performance.

Using synonyms helps strengthen the topics you write about by providing numerous references. It can also give you broader rankings and strengthen your writing topics.

Include Relevant Research & Entities

 

  • Include relevant research and entities.

Content often has related entities, and both search engines and people can recognize those connections.

For example, people have learned over time that Buckingham Palace is a residence of the royal family in London, England.

There are various entity relationships, including those with London (location), Queen Elizabeth II (person), and other relevant events. 

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While some associations are well-defined and obvious, others are more subtle. Consequently, researching entity associations and considering the associations you make within your content is essential.

Making the right connections to build a bigger picture and give context to your topic is essential. For example, Buckingham Palace would be missing from your content without mentioning the Royal Family. Entity relationships, on the other hand, help clarify meaning. When you’re writing content about Anne Hathaway, the historical figure William Shakespeare, Stratford Upon Avon, and other related entities provide context. The association of entities such as actors, movies, Academy Awards, and New York City in a piece of written content about the modern-day movie star Anne Hathaway is likely.

Including relevant entities in the content improves the overall piece by giving search engines more comprehensive reference points for corroborating what you’re talking about. It also gives your readers an indication that you’ve done extensive research on the topic and that you’re providing them with valuable information.

 

  • Be coherent.

It’s best if your content adheres to a clear, systematic structure. This makes it simple for readers and search engines to comprehend. Other competing articles have a chaotic assortment of tips. Even though they’re helpful, their structure isn’t as logical and straightforward to follow.

 

  • Use headings.

The correct heading structure is essential for people and search engines alike. Busy readers can scan text quicker or jump to the areas they want if headings are clear and descriptive. The structure of headings is also crucial for accessibility. Assistive technology uses headings, so good headings allow users to navigate effectively and understand the content as intended.

Headings play a big part in helping search engines determine what a page is about. By using clear H1, H2, and sub-headings, search engines can better understand what a page is about, what each paragraph covers, what the main points are, and how they relate to each other.

Recently, Mordy Oberstein reported on a study that showed how improving ambiguous headings helped to index more of his content. The importance of clear and informative headings is illustrated here.

Be Sure to Use Correct Formatting

  • You should use formatting correctly.

The way you format content can help you express its meaning. A numbered list, for instance, might be a step-by-step procedure or a rating system. Bullet points typically indicate a list of items of equal importance. Items are emphasized and stand out when they are bold or italic. You are reading this article, and I promised you 25-pointers. Consequently, I have labeled these 1-25 to reinforce the theme of this article.


The correct arrangement will help readers consume your content the way you want. It will also help process and scan it much faster. In addition, search engines benefit from these formats, as they recognize them and their specific meanings. For example, some formats may indicate a category, such as an address. Tables suggest certain connections, and charts display average and range statistics.


The formatting here supports the message. It creates a more helpful resource for people and search engines by arranging elements properly.

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  • To improve navigation, add content sections and jump links.

Readers can easily transition between sections of long-form content if you include content sections with jump links. This improves user experience and makes content more digestible. From an SEO perspective, these internal links help clarify the focus of specific passages, which may boost the ranking of long-form articles.


Prabhakar Raghavan provided insight into how AI is helping Google become a more helpful company in 2020 in an article titled How AI is powering a more helpful Google.

“A very specific search query can be the most difficult to get right since the information that answers your question could potentially be buried deep in a web page that has a lot of content. We have recently made a breakthrough in ranking and can now better assess the relevance of specific passages. By recognizing phrases within the overall page, we can locate the needle-in-a-haystack info you want.”

 

It’s good to provide content sections to search engines to identify helpful passages and compare them with all relevant queries.


9. More words aren’t always better. Choose quality over quantity.


Instead of focusing on hitting a word count when writing or optimizing content, aim to cover what is helpful to readers. Most people can spot content that is written to hit a word count. Search engines can, too. The content becomes empty and loses its meaning as a result.


They will find it genuinely helpful when you keep your focus on providing enough details to satisfy your target audience without using too many words and repeating information.


Google says: “Is there a certain word count you’re aiming for because you’ve heard or read that Google prefers that? (No, we don’t).”

 

  • Do your search term research properly.


Research should always be the foundation for excellent content. We may have a warped viewpoint as content producers, so we should always base our content on research. Search query data is a rich resource for discovering what individuals want. Although it should be used cautiously, it should not be disregarded.


Understanding how people search for the subjects we write about to optimize our content is necessary. Readers will realize that your content is more relevant to what they sought to find you, and search engines will present your content in the proper context.

 

  • Determine an appropriate scope.


It’s important to consider where your content begins and ends when optimizing it. You need to ask yourself if it’s best combined with other resources or divided into bite-sized pieces? When optimizing content, it’s best for people and search engines if you consider its scope. You may be penalized by search engines for thin content if you publish something too short because your readers might think it’s lacking in detail.


An extremely long piece of content might be easier to digest if broken down into interlinked parts or sections. Breaking it down into focused sections might perform better in search because it is more defined and easy to digest.

 

 

Straightforward Answers

  • Provide straightforward answers to inquiries.


Provide a direct answer to any queries your content may raise, rather than waffling or hemming and hawing. Think of the answer you’d like to see! When composing your response, use the standard units or classifications.


People usually turn to search engines when they want quick answers to their questions. They want something definitive and unambiguous, not a debate.

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Read Next: In Light Of Global Disruption, How Should SEO Be Approached?

 

  • Images can help to improve understanding.

People are naturally visual learners, so consider increasing your number of relevant images to optimize your content. Great visuals can boost your search performance and improve your SERP ranking. You can improve your search performance by boosting your click-through rate, appearing in image searches, and boosting your position on the SERP.

  1. Is a picture helpful in clarifying a difficult concept?
  2. Does it make a key point more clear and memorable?

 

  • Improve the experience by adding videos.


According to Statista, 3.5 billion people will consume online video content in 2019, up from 3 billion in 2020. If videos are well suited to supplementing or enhancing your content, they may be worth exploring as part of your optimization strategy. Many people choose to watch rather than read, so video content enhances their experience.


You won’t gain real search benefits if you don’t produce original video content. Even if your budget is tight, embedding useful video material from other providers is still a decent idea. The goal is to create a superior content resource, which may lead to secondary benefits like more traffic and backlinks.

 

  • Evaluate internal links.


When optimizing a piece of content, you must think about internal links. Is your content linking to other helpful internal resources? Are other internal pages linking to it? Internal linking improves readers’ experience by allowing them to gain more knowledge about a topic of interest. It is also crucial for search engines, which assist with content discovery and topical connections.


As early as this year, John Mueller of Google explained:


“On a site, internal linking is critical for SEO. It’s one of the essential things you can do to guide Google and visitors to the pages you believe are important. You can determine what you believe is important in any way you want. Money may be earned, competitors may be best on certain matters, or you might be at a disadvantage. You can use internal links to emphasize those areas and parts of your website.”

Keep Things Updated

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  • Update the external links.

Enriching and optimizing your content may initially seem strange by adding external links. When you approach this tactic thoughtfully, you’ll see multiple benefits. Why should you send your readers to another website? There are, in fact, several benefits to doing so.

 

When you source claims, figures, or quotes with an external authoritative resource, your audience will find your content more credible and valuable. However, you must regularly check to ensure you are still directing your audience to the most relevant source. 

When you cite clear, relevant information, you show expertise in your field, which searches engines value. Expert or authority sites that also cover the subject matter of your content are connected by context.

  • Give examples

Would you like to know if any areas might be made more apparent by showing how something operates rather than describing it in words? Throughout this post, I’ve provided a variety of examples to assist you in comprehending my reasoning. They reinforce my points by showing you how the advice is implemented, making it more straightforward for you to utilize your content. Using real-life situations to enhance your content is a fantastic tactic. Demonstrating how your concept is put into practice adds credibility and makes it more beneficial and engaging.

  • Ask the professionals.

When you have created content or thought pieces that answer a qualitative inquiry, you may increase their E-A-T signals by asking some experts in the field. Combining expert quotes that are adequately attributed will enhance E-A-T signals for search engines by demonstrating that you have qualified subject matter experts on your team. Readers will receive a more comprehensive argument as well as industry recognition.

Having experts involved could even help you build permanent backlinks or generate social activity.

 

  • Look for a fresh perspective.


When approaching a given topic, ensure that you approach it differently. If you are rewriting something that has been covered many times before, you are unlikely to provide anything meaningful or insightful. Google’s content guidelines state that you should avoid ‘summarizing what others have to say without adding much value.’


As mentioned previously, you may approach old content to optimize from a different perspective or gain additional insight into the subject. As mentioned previously, you may do original research, test something out, or seek additional commentary from an expert.

 

  • Include data


Consider whether you’ve got data to back up your content when reviewing it. Providing hard facts builds trust and demonstrates to readers that you’ve extensively researched your subject. It might also provide external linking opportunities if you include relevant data from authority sites in your niche.


Others writing on the same topic will likely receive citations from your resource to support their arguments in the future if you include your unique data.

Fresh Is Better

  • Keep it fresh.


No matter how often you optimize your content, keeping it up to date is crucial. You should regularly review your assets to prevent people from accessing outmoded content that might offer deprecated advice. According to Botify’s research, freshness is an important ranking factor, as search engines appreciate well-maintained and updated content. Although this is a complicated issue, it has been confirmed.



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I noticed through analysis that traffic to one of my eCommerce sites was dropping on a critical page, and the copy said “prices start from,” but the minimum price had changed. After fixing the price, performance returned to its previous level.

  • It is essential to keep it relevant.

When writing content not directly related to your specialization, be sure that the subject matter is particularly pertinent. Individuals may find it confusing or unhelpful or may not trust it if it is unrelated to the primary subject matter. Search engines strive for a better user experience, reflecting this. I have inspected numerous content audits on various websites over the last few months.

It is usually possible to determine a lot about a site’s content by assessing it as a whole. Still, one of the most common findings is that relevant material outperforms irrelevant content. This is because content created by subject matter experts is usually of higher quality. However, the connections among pages are also meaningful.

  • Take your time

According to a large-scale study by Orbit Media, the time it takes to write a blog post has increased by 67% since 2014, which has implications for search and users. It takes time to think about those implications.

It’s lovely to see how much quality, detail, and expertise have increased. If you want to develop and strengthen your content, allow yourself enough time.

  • Examine the results

Old content might require extra time to optimize and improve standards.

It’s essential to keep track of how people interact with your content if you’re trying to optimize it. Data can tell you how well certain content performs in search and how people engage with the content.

  • Make sure you double-check everything.

It’s important to double-check everything before you publish. You may have missed something the first time and published inaccurate material. Inaccuracies will damage your reputation with readers. They may also harm your search rankings. I consider it valuable to have a proofing process in my group because it’s much easier to spot other individuals’ mistakes and review content from a practical standpoint if you haven’t written it yourself.

 

Keep a Balance Between Humanity & SEO

The perfect balance between optimizing content for search engines and users has never been more crucial. Neither should be disregarded when optimizing content. A user-focused approach with a solid foundation in SEO is ideal.

 

Achieving the proper balance between search engines and readers is crucial for drawing visitors to your content. Having both in mind, you can achieve excellent results.

 

You might also like: Here Are Five eCommerce SEO Trends To Keep In Mind For The 2022 Holidays.

 

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

High Quality Content; What Is It?

Learn what is high quality content and what makes it valuable for users? Today we’re talking about SERP’s and how to get those coveted positions on the search engine results page to outperform the competition.

It isn’t easy to define quality content as it can be determined in many ways. A beginner or novice may wish for a summary, while an expert might look for a more in-depth analysis. Quality content will be, in all likelihood, better than the current material and will be remembered, retained, and shared by readers. As SEOs, we usually write about what people are searching for. This makes the material appealing, but if you look at many top-ranking websites, you may notice that they frequently offer the same information. Reading the initial outcomes may make you feel like you’re reading the same material repeatedly.

Creating better content than currently exists is all you need to do to succeed with your new content. Buzzwords like 10x content or skyscraper content are common, but you should focus on improving your content. You can see what currently ranks and use that to gauge your performance. Let’s take a look at how to do so.

Ways to Create High Quality Content

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You can create quality content in several ways.

It’s a mixture of science and art, as well as a lot of hard work and expertise, to create quality content. We can see from the data that SEOs have access to that it requires a lot of work and expertise.

  • Keyword research helps you find the queries people are most interested in.
  • Everything that tops the ranks of content.
  • Everything that existing content talks about.

People looking for simple, quick information often want to find it in organized, simplified, and easy-to-read content. Much of the content created by SEOs is designed to rank in search engines, but it is also valuable for users. Users who search for information are frequently seeking fundamental facts. We typically describe users’ queries and answer questions about the topic. That sort of content gives many users an excellent introduction to the topic.

We’re often pretending to be experts or hiring writers who are pretending to be experts, and that’s the problem. You must have real expertise if you want to create high-quality content. You can accomplish this by:

  • Providing your perspective, narrative, and knowledge.
  • Include information that is exclusively yours.
  • Having a unique perspective, a distinct viewpoint, or an original take on things.

Top Ranking Content

Top-ranking content is often linked to more frequently, making it difficult to beat. In addition to existing content having a lot of powerful and relevant links, there may also be a lot of content that has been ranking for a long time. Many of the pages that currently rank have probably been ranking for years. They may have updated and improved their content during that time to make it better.

It isn’t easy to overcome that sort of content. You must be exceptional. A team of people may be necessary to beat them.

  • You should hire an SEO to do the research.
  • Someone with excellent writing and storytelling skills.
  • An expert for their unique insights.
  • An editor who can correct mistakes.


The process of creating high-quality content requires a team of talented individuals. It usually requires more work than most businesses are willing to invest in. Getting approval may not be easy if you don’t demonstrate some initial results, particularly if you don’t have a few successes. Once you’ve got a few hits or some early accomplishments, it will be easier to ask for more resources for creating more of this content.

Many companies deviate from the proper method of creating content by viewing it as a one-time process rather than an iterative one. You may always enhance your current content when you have more resources and want to achieve better results. This is my second time writing for Search Engine Land, for example. I originally wrote an article on quality content for them in 2016, and I now have much more experience and knowledge to share.

You Can Measure the Quality in a Variety of Ways

You can measure quality in several ways.

Quality is difficult to quantify due to its subjectivity. Word count and keyword density, for example, are poor metrics. Some queries, including someone’s age, may be answered by a single digit. You don’t need to hear everything about their life. It is not uncommon for SEOs to consider quality.

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These may include:

  • Rankings
  • Traffic
  • Links
  • Mentions
  • Social shares

Companies will want to track:

  • Conversions
  • Qualified leads
  • Revenue

When deciding on the best search engine for your business, it would be best to consider user satisfaction. Because users have different wants and needs, search engines have difficulty finding the best results. In general, search engines display a wide range of content so that each individual can find something appealing. Let’s examine some of the pointers search engines provide for creating content.

What Quality Content Means to Search Engines?

Google provides much guidance on what content is best for users and many algorithms.

Some of the terms they use to describe the type of content they seek are:

  • Informative
  • Valuable
  • User-centric
  • Authentic
  • Expert
  • Authoritative
  • Factual
  • Detailed
  • Engaging
  • Credible
  • Trustworthy
  • Relevant
  • Useful, helpful
  • High-quality
  • Original
  • Comprehensive
  • Interesting
  • Insightful

Although those are mainly subjective adjectives and are challenging to quantify, they still provide a lot of guidance with the queries their engineers ask themselves and the guidance they provide their quality raters.

 

Guidelines for Quality Websites

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Basic Principles

  • Focus on providing good content to your users rather than ranking well in search engines.
  • Never mislead your customers.
  • It’s a bad idea to use tricks to improve search engine rankings. Would you feel comfortable disclosing what you’ve done to a competitor’s website or a Google employee if you weren’t trying to improve your search engine rankings? Another good way to determine whether something is morally acceptable is to ask whether it benefits the user or not.
  • Make your website stand out from the competition.

Do NOT use the following techniques:

  • Cloaking
  • Articles created automatically to boost search rankings are being duped into spreading fake news.
  • Involvement in link schemes.
  • Creating pages with little or no unique content.
  • Partaking in affiliate programs without adding good value.
  • Including irrelevant keywords on a page.
  • Phishing or distributing malicious programs, such as viruses or trojans.
  • Abusing structured data markup.

Be sure to adhere to good practices:

  • It is imperative to monitor your site for hacking and to remove hacked content immediately once it appears.
  • Your site can be protected against and removed from user-generated spam.

READ NEXT: Interlinking Your Blog Posts

Suggestions for Creating Valuable Content from Google

Google’s Webmaster Academy course once provided instructions on how to ‘create valuable material.’ To make sure your site has valuable content as you publish material, keep the following in mind:

  • Useful and informative
  • More valuable and useful than other sites
  • Credible
  • High-quality
  • Engaging
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Quality content requires time, effort, resources, and expertise. To achieve something great, you must work harder, be more imaginative, and have more knowledge than those who came before you. Even if you’ve surpassed, you might still be able to win the race if you put in a little more effort.

Keep working and accomplish something superb!

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Should You Create New Content?

To have a high overall quality of your website, you want to ensure that both new and existing pages meet that standard. Should most of your SEO efforts be focused on creating new content or updating existing content?

I believe that updating old content should account for about half of your SEO efforts, and creating new content should account for the other half. Here’s why.

A webpage increases in value over time.

Your website’s content can remain relevant for years to come. Since pages that have been published for some time have presumably built up links and visibility, they have a lot of page value.

A high Page Quality rating doesn’t necessarily mean the page is fresh. “Stale” pages can still be of high quality.” What is the significance?

Even older content can still be relevant and of high quality.

Think about this: An old page about the American Civil War can remain relevant, provided the material is considered “evergreen” and up to date.

Analyzing the Age of Your Website's Pages

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Analyzing the age of a website’s pages can provide a good indication of its reliability. If almost all of your pages are three years old or older and contain out-of-date information, Google may not trust your site. You can quickly audit your older content to see how it fares. Did your page rank on the first page of search results when you first posted it or has it fallen to the second or lower pages?

Usually, refreshing the content can bring a page back to page one. Websites rot away and become useless if they’re not maintained. 

However, if well maintained, they remain a valuable asset. It takes a long time and a lot of work to design, research, outline, write, edit, and optimize a webpage, and that time has a high cost.

We usually lean towards efforts to create new content as a strategy and technique. You can either ignore it or attempt to keep it fresh, but we prefer the latter.

What Does Google Say?

Maintaining your website is crucial in maintaining quality, according to Google. An old website that is unmaintained or abandoned or inaccurate or misleading content is a common cause of low Page Quality ratings.

Takeaways:

  • A low-quality page may be defined as one that is old or unmaintained. Particularly in cases where the page impacts a person’s health, finances, etc., those pages are usually of low quality.
  • It’s simple: If a website page contains inaccurate information, the page is of low quality. Your content may require frequent updating, depending on your subject matter.

Mueller spoke about how to deal with old material in a future Office Hours video:”… if you believe the material you want to publish on your website is good content, keep it. Just because it’s old doesn’t mean it’s poor. If you feel embarrassed by what’s online, whether it’s embarrassing or not, either improve it or get rid of it.”

What is the solution? A content audit.

An SEO program requires more than creating new web pages; it also requires a web content audit. A content audit identifies poor and underperforming content on your website so that you can improve it.

With Google Analytics and SEOToolSet, Semrush, or a similar service, you can get all the information you need to know about your website pages. Once you’ve gathered all the needed data, you’ll categorize your pages into three groups. Those that:

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  • Try to rank highest and get the most traffic (for example, on Page 1 of the search results).
  • Being on page 2 of the search results can improve rankings and traffic (for example).
  • You are not performing well and are not in either of those categories.
    After that, you can:
  • Prioritize developing the content in the first two categories.

What should be done with the poor-performing content?

Webpages may require content updates, others may need optimization, and some content may require a 301 redirect to a more current URL on the same subject.

You might also like, Best SEO Practices for 2022 & Beyond

Maintain and grow your content.

An SEO strategy can provide a continuous stream of traffic and revenue for your site. You can maintain your website for as long as you want, as it continuously builds value through visibility and links. Make sure you spend 50% of your time creating new pages and 50% refreshing the old ones to strengthen your SEO program.

It can be significant to gain control of a website with hundreds or even thousands of outdated pages. Consider establishing a routine of refreshing content just as you create new content. Every new page should be connected with existing related pages and either updated or consolidated as part of your content creation process.

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

High Quality Content

More brands are investing in and producing high-quality content to support their media strategy than ever before. They understand that it is a vital avenue for establishing authority while also locating and connecting with clients who consume news.

However, creating and disseminating excellent content is no easy task.

The Art of Creating Click-Worthy Content

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Our team at Pushleads has mastered the art of creating data-driven, high-quality content for your website. We’ve placed thousands of articles throughout the world wide web for many of our clients over the years, and we know that content is king. If you want your website to really get some traction, high-quality content is a must.

Contextualizing Subjects, Figures, & Events

We have some specific approaches that have rendered a high hit rate, and one of our most successful tactics is to put the content for your blog into context.

Contextualizing subjects, figures, and events is crucial in our content development process. Today, I’m going to share our method with you so that you may develop material that is both click-worthy and appealing to readers.

Make a list of interesting facts and observations within your niche’.

You probably have a list of general subjects related to your brand, but these topics are frequently too broad to serve as a springboard for creative brainstorming. For example, starting with “personal finance” leaves almost too much open space to explore and enhance story ideas fully.

It’s preferable to focus on a specific forthcoming event, data set, or news cycle. What’s new and noteworthy that your target audience would find interesting?

At the time of writing, Twitter’s CEO, Jack Dorsey, had recently stepped down. That was breaking news and not something you’d expect a brand to cover.

However, attempt to put the occurrence in context. What makes a founder-led company thrive on the public market? How long does the average founder stay in office before stepping down?

As you can see, contextualizing opens up new possibilities for creative storyboarding.

EXAMPLES:

Question 1: How does this event/statistic relate to others? 

One of the most powerful methods to contextualize is through comparison. When a truth lives alone or in a vacuum, it’s difficult to determine its real influence. 

As an example, take hurricane season. Whether it’s spotlighting the deadliest hurricanes of all time or gaining a feel of a specific cyclone’s extent of destruction or influence on a city, there are many stories centered on current hurricane seasons. 

However, we choose to compare it with a different method. What if we asked readers to imagine what hurricane seasons were like in their birth year? 

This method allows readers to compare what hurricane seasons are like now to a more precise “before” – a comparison that feels particularly relevant and real. 

In the next part, I’ll go over more time-based comparisons, but you may also compare: 

Across various sectors and themes (In comparison to tidal waves, how much damage do hurricanes cause?) 

Across time and space; In which part of the ocean do the most catastrophic hurricanes occur? 

Allow yourself to freely explore all future perspectives because there are dozens of them. 

Question 2: What does this mean on a local level? 

Events or issues are sometimes discussed online without regard for how they affect particular people or communities. We may understand what something means to a broad audience, but is there a more profound influence or implication being overlooked? 

Localization involves examining how a national trend is reflected and affects localized places. Newspapers do it all the time, but brands can do it as well. 

For example, there are many stories on climate change, but taking a more specific perspective can help the phenomena feel “closer to home.” 

We put up a piece showing how climate change had impacted each state significantly (increased flooding in Arkansas, the Colorado River drying up, sea levels rising off South Carolina, etc.). If you have supporting data or study, you could take this further and look at a specific city or neighborhood. 

This method is simple to apply if you service specific markets. For instance, Orchard does an excellent job of producing real estate market trend data in the locations they service. 

If you’re a business that serves a global market but doesn’t cater to specific regions, try presenting data sets that include statistics for all countries, states, cities, ZIP codes, and other data points, allowing readers to pick and choose which data points are relevant to them. Readers can enjoy a more personalized reading experience by filtering data or engaging with your content. 

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Question 3: What aspects of the discussion have we yet to hear fully? 

Considering how different topics/subject areas intersect with that story is the best technique to tap into the missing elements of that story. 

How is global warming influencing particular industries?


Now we’ll take a closer look at a fascinating topic: how climate change has impacted the wine business.

 

When you have a topic and want to learn more about it, use the compare/contrast technique to ask yourself a series of questions:

What influence does this issue have in different parts of the world? (For example, what is the cultural significance of wine in diverse countries?)

What influence does this issue have on various demographics? (For example, which benefits the most from wine production?)

What is the influence of this topic on various industries? (For example, how have wineries and vineyards influenced tourism?)

What impact do these varied factors have on this topic? (For example, how does the flavor of wine differ depending on the region? Who is the most extensive wine buyer, and where do they live?)

This should serve as a solid starting point for identifying interesting hooks that aren’t commonly addressed for a very familiar topic.

In Closing

If you want some additional help, we’d love to partner with you!

Thank you for stopping by today! If you enjoyed this post, you may also like: How to Increase Organic Traffic with a Blog

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SEO Content Writing

One of the most widely used online marketing strategies for achieving top rankings is SEO Content Writing. You can use the optimized content you post on your website, to rank for keywords that are associated with what you’re selling.

The traffic your website generates is a big contributor to where you are ranked on the search engine results page.

Search engines do prohibit the use of black hat SEO strategies, therefore you should avoid them. However white hat SEO practices, are beneficial for partnering with Google to give the reader/viewer exactly what they’re searching for. In other words, white hat SEO practices are acceptable techniques for improving the quality of your website and its reputation with Google, which will in turn improve where in the search results, they rank you.

Getting the Guidance You Need

seo-content-writing

There are now a number of SEO article writing methods that you can use to reach your target market. A wise first step is to search out the advice of a business like Pushleads that specializes in SEO content writing. Take a look at our CLIENT REVIEWS. We offer FREE consultations! 

You can be sure that the articles you receive will be unique if you partner with experts. You’ll be certain to appear in search engine results if you use original material provided by leading professionals. The majority of SEO article writing firms charge reasonable rates to assist small business owners in efficiently marketing their products and services online. Article writing entails writing articles to market your company, products, and services.

Some Other Helpful Services

There are some other SEO Content Writing options for those who are on a tight budget. The writing is done by Artificial Intelligence software, that can give a small business owner some generic article writing that is optimized, for a very low price. In many cases, you will write the headline or the first paragraph, then the software will write the rest.

Kafkai is one of the most famous SEO article writing services. Set to desired length and subjects that will illustrate your services and products needing to be used in the writing. You could post as many as you want.

Whether you use content writers, AI software, or do the SEO content writing yourself, to reach the top of the SERP, you must use the keywords that relate to terms associated with your businesses and services. Keyword research tools help you uncover the terms that your target audience is most likely to use. Keep in mind that your keywords shouldn’t always be the most commonly used words and phrases, because with more competition, they are more difficult to rank for. Learn More about How to Find SEO Keywords with Search Console here on this video!

In Closing

The majority of people nowadays rely on the Internet for information, so you really have to have your business on the Internet in order for the rest of the world to know what you have to offer.

If you’re not familiar with SEO and want to be seen on the first page of Google, contact Pushleads right away! We are a group of SEO experts who are dedicated to ensuring your online visibility. We can give you with a free quote that is tailored to your specific requirements and budget.

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Thank you for stopping by today. If you enjoyed this article you may also like: The Importance of Nap Consistency for Local SEO

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Visual Content Marketing in 2021

We enjoy reading some of the big reports on content marketing, social media, and online behavior every year.

It’s astonishing how much can change in a short time, and this year provides a wide range of unexpected facts to consider.

The importance of visual material has been highlighted this year by developments that have occurred across practically every major social network, including Facebook, Instagram, and Twitter. Simultaneously, videos have become more potent tools for organizations seeking to engage more easily with their customers, and virtual reality (VR) is gaining traction as a marketing tool in a variety of industries.

Let’s look at some visual content marketing statistics to see how visual content affects reach, engagement, and sales to help you stay on top of current trends.

Visual Content Marketing Statistics

  • 70% of businesses spend money on content marketing, which may include visual marketing methods.
  • Video is the most common type of media utilized in content marketing.
  • Just over 20% of marketers are engaging in branded storytelling specifically, while one-fourth are investing in content marketing connected to product promotions.
  • For 23.7 percent of content marketers, the most difficult obstacle is design and visual content.
  • Visual marketing is rated as Very Important by 49 percent of marketers, 22 percent as Important by 22 percent, and 19 percent as Nothing by 19 percent.
  • Visual content is used by 49 percent of marketers on blogs and websites, followed by social media platforms like Facebook and Instagram.
  • When people are given information, they are only likely to remember 10% of it three days later. When that same information is combined with a relevant visual, people retain 65 percent of the knowledge three days later.
  • Between 51 percent and 80 percent of organizations will substantially rely on visual content in 2021, according to 40 percent of marketers. 

Statistics on Video Marketing

  • Since 2012, mobile video consumption has surged 17-fold.
  • By 2022, Cisco predicts that video traffic will account for 82 percent of all consumer internet traffic.
  • 70% of YouTube viewers watch videos for “assistance with an issue” in their pastime, studies, or profession.
  • YouTube is the most popular video content source for consumers worldwide, accounting for 83 percent of all video views (Facebook is second, at 67 percent ).
  • The popularity of video streaming has skyrocketed in recent years. Twitch, a live-streaming network, had 14.3 percent year-over-year increase in 2020, with 1.645 billion monthly view hours.
  • According to a HubSpot poll from 2018, 54% of consumers wanted to see more video content from a brand or company they support.
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Visual Marketing Trends on the Rise

  • In the United States, 42.9 million individuals used a virtual reality device in 2019.
  • By 2021, business spending on virtual reality is estimated to reach $9.2 billion, exceeding consumer spending.
  • Virtual reality offers a significant potential for companies and marketers, according to a quarter of consumers.
  • In 2019, 57 percent of marketers employed live video.
  • Traditional videos generate ten times the amount of engagement as Facebook Live videos.
  • On Twitter, mobile devices account for 90% of all video views.
  • 73 percent of videos are under two minutes long.
  • 85 percent of consumers use multiple devices at the same time to access material.
  • Viewers of how-to videos shown in virtual reality (VR) had a 36 percent higher recall rate than those who merely watched the YouTube video, according to the Lowes home improvement store.

Visual Content Marketers: Social Media Stats

  • In a survey of more than 250 people, 70% stated they watch Facebook Stories more frequently than Instagram or Snapchat Stories.
  • Every day, more than 500 million Instagram profiles utilize Stories, and 4 million businesses use Stories ads on a monthly basis. After viewing a brand/product via Stories, 58 percent of those polled said it piqued their curiosity.
  • As of January 2021, the greatest demographic of Instagram users in the United States was between the ages of 25 and 35, accounting for 33.1 percent of Instagram’s user base in the United States.
  • Instagram accounted for 31.8 percent of Facebook advertising income in 2019, up from 13.2 percent in 2016.
  • People favor short narrative-styled Stories the most, with 35% saying they engage with them the most, followed by interactive Stories themed around quizzes and polls.

In Closing

Now that you’ve got those statistics for 2021 you’re ready to launch a new visual content marketing campaign to grow your audience, and improve your brand!

Thank you for stopping by today. If you enjoyed this article you may also like: Use Giveaways to Increase Engagement on Social Media

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Guest blogging isn’t rocket science. It does take more work to get it done right, but you’ll be rewarded with high quality relevant backlinks from high Domain Authority sites….the one thing that really matters to Google in 2020.

Here are a few things to keep in mind when doing guest blogging on the web.

Make it Make Sense to Your Readers

First and foremost, the content in a guest blog has to make sense to both a blog’s readers as well as casual and affiliates. Your main objective as a blogger is to come up with content that entertains, informs, or in some other way creates a loyal audience. Focus on that objective over trying to sell you yourself or your company too much.

Be Authentic Over SEO Impact

Second, focus on being authentic over “just getting an article published for SEO.” After writing your article, sit back, re-read it, and then re-reader it again. Place yourself in the shoes of the blog owner and re-read the article. Are you being completely authentic throughout the whole article? Are you using SEO keywords too often? Quite often, there are blogs where the author claims to be professional and then litters search phrases throughout the article. It’s important to be as authentic as possible so that visitors trust what you’ve written and will look for that. Going down the road, these are the readers who will give you the best chance of ranking high in the search engines and earn you more revenue.

Linking Back

Third, after it’s written and published, always ask the blog owner for a link back to your blog. Guest blog posts should not be written in isolation. If you want the article to have any success it should be linked to your main site. Ideally, you want some traffic coming from that blog post to your site; you want those visitors to your blog to see you  reputable site.

Keeping Track of Links

Fourth, keep track of the backlinks from your guests and SEO links. Look at the number of page rank your guest post receives and use this as a measure of its importance. Keep your SEO strategy in place and you will see your SEO take off with the new links. The time it takes to go from zero to hero can be lengthy. Like blogging, SEO is the long game. Consider the time involved to be part of the process of receiving success and rewards as your reputation and SEO improves.

Never Post Duplicate Content

Fifth, never post duplicate content on your guest post. Duplicate content may seem like a good idea, but it does not give you the kind of exposure you are looking for. Instead of trying to cut corners you should try to write original content that focuses on that topic or keyword. Once visitors find it on your site, they will be more likely to click through to your main site. When you’re guest posting it is best to think of it as another step towards getting your message out there.

Have SEO Experience

Sixth, spend time getting experience with SEO in general. Knowing what you’re doing on the SEO front will help you write better content, get better quality links, and steer your blog in the right direction.

Guest blogging can be a great source of income on the web. Keep in mind that the more you can offer in value the better your chances of success will be. Guest blogging may even be your primary source of income if you do it right.

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Now that 2018 is here, all of my clients are excited about producing content that helps them rank at the top of Google. Of course, creating content is always fabulous, but what if you’re producing content for your business but aren’t gaining traction in searches? Sherry Bonneli with SEM Rush just wrote this excellent article about 5 ways of doing more with your content which will help it reach its full potential. Here’s the skinny:

Tip #1 - Make Your Blog Posts into an Ebook

The “Olden Days,” creating an eBook used to require hiring a writer, design firm, and various editors to produce the final finished product. Fortunately these days, Technology is here to save the day! Designrr is a publishing tool that allows you to take a blog post you’ve written and turn it into a visually stunning e-book. From there, you can use the e-Book as a lead magnet on your site, sell it on Amazon, or make it as a value adding product as part of something bigger. Pretty cool! I’m definitely going to check this tool out.

Tip #2 - Turn Videos into Blog Posts

If you’re not already producing videos for your business, you need to start doing this right away? Why? Because videos are fast and easy to do, are easy to make into blog posts (or other site content), and do amazing things for SEO! Sure, you can use tools like Content Samuai or Lumen5 to help you make video, however, if you’re already a “one take wonder” with video, don’t hesitate and get going! My suggestion would be make a list of commonly asked questions and answer those questions in 2-4 minute videos. From there, you can upload them to YouTube, get them transcribed on Rev.com, and make them into blog posts on your site.

Google has sometimes been known to include video results within searches, so it’s a bonus if that ever happens for your business. But, the best thing that I love about creating videos is just the fact that one can get excellent content at a small fraction of the cost $5 to transcribe a 5 minute video on Rev.com) vs hiring a writer (which costs $12 to $200 per article, depending on article quality).

Tip #3 - Create Inforgraphics

For the past 5 years, Infographics have been “all the rage,” and is easy to understand why. Jeff Bullas says in this blog post that ine one day “we create 1.5 billion peices of content, 140 million tweets, and 2 million videos.” Wow! That’s just a lot of content. Overwhelming. He describes this content as a “mountains and oceans of data” that everyone is constantly trying to make sense of. Actually, since  it’s really impossible to consume that much data, so the best thing is to create an Infographic that makes sense of it all.

Inforgraphics are:

  • a beautiful piece of art that communicates complex data in a stunning visual format.
  • wonderful at taking tons of data and presenting it in a beautiful shorthand format.
  • an efficient way of combining the best of images, text, and design into a story that people might want to share.

Tip #4 - Harness the Power of Email

Ladies and gentleman, we have an announcement: “email is not dead.” No, email is in fact, very much alive. Sending emails to your clients and customers is still a great way to keep in touch with them, start a two way conversation, and let them see your brand.

The thing is, some of us just don’t know the first thing about how to distribute email. If that’s you, don’t panic. All you need to do is get in the habbit of emailing your list about your most recent piece of content, link to that content in your email signature, and send out personalized emails. Here’s the breakdown:

1. Share your most recent piece of content: Send out a simple email (with little html or design) informing your list about your latest piece of content. This could be a blog post, Youtube video, or inner page on your site.
2. Link to that content in your email signature: Tweak your email signature to include a link at the bottom to your most popular piece of content. Yes! People will click that link in your email and read your blog post! Absolutely.
3. Send out personalized emails: Don’t be afraid to email your best clients and customers directly with a personalized note, special offer, or other value adding bit of content. They’ll love you for this!

Tip #5 - Use Reddit and Web 2.0 Blogs

Reddit and other Web 2.0 Blogs like Weebly, Tumblr, and Blogger are great ways to sharing and promoting your content. Also, when you share content on these places, it sends the right signals to search engines. This then, in turn, helps your new content rank in search engines.

When using Reddit, all you have to do is create an account, do a search and find a sureddit that has an audience and would be interested in your content, and submit a link to your content right there.  Easy.

Boosting Your Content

Now that you know a few ways of boosting your content here in 2018, I totally encourage you to start incorporating these ideas into your content publishing this year. If you do, you’ll see your content become superpowered! When content becomes superpowered, it’s liked, shared, and linked to. All of this fabulousness will translate into more business, more growth, and a bigger bottom line.

Go forth, always add value to the web, live, and prosper.

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For many years, everybody has been hearing about the importance of Content Marketing. The whole idea here is that in the marketing world, the expression “Content is King” is more important than ever before because it’s a crucial element that produces big ROI.

What, exactly, is content marketing? Quite simply put, content marketing is the regular production of unique, high quality, and completely authentic content that is useful, entertaining, and interesting for your customers. Content marketing can take the form of videos, blog posts, articles across the web, online meetings, images, surveys, infographics, or podcasts.

Content Superpowers SEO

Three Reasons Why Content is King in MarketingWe’ve already mentioned that content is king because it produces big, big, BIG ROI.  The biggest reason why we get the big ROI is because content marketing is great for SEO. Let me repeat that in a different way: content is amazing and superpowers your SEO. The author of this article on Kissmetrics says, “the main problem is that SEO and content marketing are separated, as if they were two very different things. The truth is, however, that they go together, overlap, cohere, and blend.” You see, high quality content that’s unique (not anywhere else on the web) has a big impact on SEO for three reasons:

1. Unique content helps a website rank in Google. The fact is that regularly publishing blog posts just forces Google to continually notice your site, again and again. As more content is published, Google keeps “bumping up” the site to the top of more searches, again and again. As your site becomes more visible in Google, more people are exposed to your brand, and as more people are exposed to your brand, your business will start getting more calls, emails, and walk-ins.

2. Unique content builds a great backlink profile. If you continue to keep publishing great content, people will see it and begin to share your content on social media. When this happens, it produces a backlink to your business. We call this process “natural link-building” because the fact is that people will always share and engage with great content. Bojana Dobran says that natural back-linking are links on other websites that are in natural context, provide value for the readers, and the link itself (anchor text) is meaningful on the page. So, as this natural link-building process happens to your site, things start to snowball, that is, your site will slowly begin to receive more and more links, building up a healthy backlink profile that Google and other search engines will love.

3. More Content = More Keywords. Another great benefit of publishing regular content is that each piece of new content creates the opportunities for your site to show up in Google for more keywords. In this type of situation, it’s a numbers game for sure. Think about it; if you were Google, would you pay more attention to a site that has 50 well written blog posts AND keeps publishing great new content every week, OR would you pay more attention to a site that has 10 blog posts and NEVER publishes new content? The answer is obvious!

Content Encourages Engagement

Content is King for SEO and MarketingWhenever you publishing good content, whether it’s in the form of videos, blog posts, or social media, doing so encourages people to connect and engage with your brand. If you’ve done a great job publishing content, then your people will take a pause from what their doing to read your content, understand your brand message, and maybe even share content. If you’ve done a poor job publishing content, then users will just ignore your content and never see it. Engagement, without a doubt, is what you want from your consumers. Here are 3 reasons why engagement is so important:

1. Engagement boosts your visibility: Jason Meyers, contibuter with Forbes, explains that almost any and every type of engagement can create more visibility of your article across the web. A clear example of this is whenever someone finds something interesting and shares it on Facebook. Whenever they share that content, that content shows up in all their friend’s feeds. From this point, the possibility exists that the content can keep being shared. It’s easy to see how, with enough sharing, things could become viral.

2. Engagement boosts familiarity: Whenever anyone interacts and engages with your content, they engage with your brand and start to become what we call “integrated with it.” The whole idea here is that the more people engage with your brand, the more they are pushing along the process of converting from a potential client into an actual client.

3. Engagement boosts effectiveness: More engagement means that your content has done its job and has become more effective for your business. It’s generated interest, potentially been shared, and has the potential to boost your audience. Remember the snowball effect that we explained above for SEO? With enough effective content, it’s possible that your site can become a Content Market Leader. Neil Patel explains that people who craft compelling and valuable content experience drastically more growth in web traffic than their competitors.[

Content Generates New Sales for Your Business

Be Creative with Your Content IdeasLets look at how content can create a new sale

1. Publishing great content exposes others to your brand.
2. People consume your content.
3. They interact with other content on your site.
4. They either convert or enter the sales funnel.
5. They become a lead for your business.
6. You contact them to start the sales process.
7. You close the lead into a new client.

Is your content strategy helping you generate new leads and increase sales? That’s the real question here. If your content isn’t producing new leads for your business, then either you haven’t been producing content long enough or have the wrong strategy. We echo reddit user victoriarudi when he said, “the sad fact is that most business owners have no idea about content strategy. They lack content vision for their business and have a very careless attitude towards it.”

Or perhaps you’ve gone the other direction and overcomplicated your content marketing strategy? In this video on Entrepreneur, Kate Volman says that it’s best to block out time in your week to write blog posts, record videos, or have a conversation with a creative writer who’s doing the work for you. When writing content, don’t overcomplicate things and instead lean on your expertise.

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