Email Marketing is Powerful
Marketers have been using email marketing forever because it’s a direct and effective way to connecting with your potential customers. Connecting with your leads means wooing them, turning them into customers, and building that relationship in the future. Email marketing is a very effective strategy for doing this.
Below, we’ll discuss 12 proven ways to use email marketing to build your business. You’ll understand why people do email marketing, its importance, and strategies that you can implement today to take your business to the next level. Let’s do this!
Why People do Email Marketing
Email marketing is probably the most crucial part of marketing today, and it’s snowballing. Email marketing has several things going for it, including:
- Value proposition: People love to get valuable information in their inboxes, such as sales leads, new products, and promotions.
- Timing: People love to get helpful information in their inboxes, such as sales leads, new products, and promotions.
- Automation: When it comes to email marketing, you can use many kinds and many types of automation solutions.
It's a low-cost Source of Leads
People want to know you exist, and they want to be reached out to. Because most people have an interest in your product or service, you have the chance to get those people interested by sending them emails about it. Email marketing is the number one lead-generation source by far. If you’ve thought about the likelihood of someone opening an email from you versus a random sales flyer, then chances are, it’s a better bet to contact people via email than a salesperson. People like to stay in touch with people and be helpful. If your prospective customers enjoy being talked to, they’re likely to respond to an email more often than a salesperson. I’m a big believer in building relationships rather than promoting and selling.
It's a highly targeted marketing channel
Let’s take a look at some stats and facts that show just how powerful email marketing is. “Nearly 70% of all online adults use email, with over 80% of all e-commerce transactions (new to mail marketing, and new to the digital sphere) being done in email.”
The customer is at the center. So, your brand’s email marketing strategy shouldn’t be directly driven by your business needs, objectives, or growth goals. It should always be driven by your customers first.
As a general rule of thumb, your email marketing strategy should be rooted in your customers’ wants and what they want to see from your brand. It should always reflect your customers’ priorities, desires, and actions. It should be directly in line with your business.
Strategies for email marketing
With that in mind, let’s look at multiple different strategies for improving your email marketing.
Create an Email Marketing Plan
It would help if you had a clear idea of who your audience is to communicate with them effectively. No matter what you sell, you need to know who they are before figuring out how to speak to them.
Active Campaign, Klaviyo, and Mailchimp are tools that allow you to segment users within an audience to send them personalized emails to increase engagement, build trust, and generate higher ROI.
After you’ve segmented your list into smaller, more personalized results, it’s next
time to think about your content strategy.
Who are you writing to? What do you want to say?
Focus on sending emails with purpose so you can speak directly to customers and keep your business top of mind.
Establish your send frequently and goals. You could tell your subscribers about a recent blog post, news that would interest them, or a tip that they’d find useful.
Send your email campaign at your own pace and see the results in real-time. Check the unsubscribe and click-through rates to adjust the frequency.
Having a content calendar helps you stay on top of your game by pre-scheduling campaigns, blog posts, and social media posts.
Your email marketing schedule will depend on your industry, the types of content you send (content marketing strategy), and your sending frequency.
Send Mobile-Friendly Emails
Use Trigger Based Email Automation
Segmenting Your Email List
Most people respond to email marketing as one giant mass of emails. Most email marketing companies, however, don’t segment your list. You can break down your list and target only a portion of it. Below are three examples of email marketing systems that segment their email lists according to age, gender, and geographic region: Landing Pages You’re not going to see the same thing over and over in your inbox. You can create real-time content for your subscribers by segmenting your emails by topic and adding call-to-actions such as coupons and downloads. Gift Cards Part of the secret to successful email marketing is using good systems for communicating with your audience.
Offer a Free Gift
Making Your Emails Personal
Test and Optimize
Don’t accept that you are marketing well or that you are even marketing at all. Take your marketing efforts to the next level by experimenting with different types of messaging and sending them out into the wild. Do you have a new product or service to sell? Try sending out a test campaign with a custom subject line and check out the responses you get. You may see that a group of prospects who have very similar profiles respond very differently to these messages, opening the door for your future content. It can be time-consuming to create this type of feedback for your email marketing campaigns. But we’re convinced you’ll see a strong ROI as a result of your efforts.
Using the Right Tools
Email Marketing: Driving ROI
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