Google Analytics 4 Enhances Support for Accelerated Mobile Pages (AMP)
Google Analytics 4 (GA4) has made significant strides in its integration with Accelerated Mobile Pages (AMP), paving the way for more effective data collection. Despite some limitations, the potential for these improvements is vast. GA4 Announces AMP Support for All Websites Google Ads Liaison, Ginny Marvin, announced the new support for AMP across all websites […]
Increased Efficiency and Insights with the GA4 Audience Builder Integration
Google has unveiled a new feature to simplify audience creation and application for Google Ads campaigns. This update enables you to access the Google Analytics 4 (GA4) audience builder directly within the Google Ads user interface (UI), streamlining the entire process from beginning to end. The announcement states that this feature will be available in […]