The Change from Universal Analytics to Google Analytics 4
The sun is setting on Universal Analytics (UA) as Google officially replaces it with Google Analytics 4 (GA4). Although the shutdown process has begun, Google has confirmed that it will be a staged process, thereby explaining why certain data remains accessible. The Dawn of Google Analytics 4 The United States is already experiencing this transition, […]
Google Analytics 4 Enhances Support for Accelerated Mobile Pages (AMP)
Google Analytics 4 (GA4) has made significant strides in its integration with Accelerated Mobile Pages (AMP), paving the way for more effective data collection. Despite some limitations, the potential for these improvements is vast. GA4 Announces AMP Support for All Websites Google Ads Liaison, Ginny Marvin, announced the new support for AMP across all websites […]
What is Google Analytics?
In this blog post, we’ll get overview of how Google Analytics works without diving into all the complexity. Let’s rock.