Google My Business

A Recent Study Published by Sistrix

A recent study published by Sistrix found that the average click-through-rate (CTR) for organic search results on Google is 28.5%. A strong SEO strategy is key in achieving the coveted top results on Google Search and assuring your brand can benefit from this high CTR and its associated qualified website traffic.

First Page CTRs

After analyzing user engagement on over 80 million keywords on Google Search, Sistrix discovered that there is a significant exponential fall off of engagement from one result to the next. For example, the CTR drops to 15.7% for the 2nd organic result, 11.0% for the 3rd, and continues to drop. The CTR on the 10th organic result in Google SERPs is only 2.5%. Results pushed to the second page of Google have an even lower rate of engagement.

Why Is SEO Important?

A strong Search Engine Optimization (SEO) strategy is important because of the huge differential in clicks even within the top 10 Google search results. Users want to find what they’re looking for quickly and easily, so they are less likely to scroll down the page and even less likely to click to further pages of results. They are more likely to change up their search terms if they don’t find what they’re looking for in the first few organic search results.
Digital marketing media in virtual icon globe shape business open his hand

How to Improve Your Ranking

A well-planned SEO strategy can help your brand’s website appear within Google’s top search results for your desired keywords. Expert SEO companies are able to assist with best practices in site design and content, as well as off-page SEO strategies, that factor into Google’s complex search algorithm. For example, ensuring that your site is crawled correctly by the Google bots is extremely important, as is site structure and use of relevant keywords throughout high-quality content on your website.

What’s Your SEO Score?

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Video Review

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Video Transcription

Hey, it’s Jeremy Ashburn with PushLeads. Hope you’re doing well. It’s a beautiful Monday morning. Hey, I’m just gonna do a real quick video, and I’m going to show you how to find your review link from Google My Business (GMB). With your GMB, you can actually share that link of your business listing to anyone you like. Today, I’m going to show you how to do that.

Sign into the Right Google Account
Be Sure That You're Signed into the Right Google Account

Getting a Review Link from GMB

So the first thing you’re going to do here is just go to Google. And be sure you’re signed in to the correct Google account. This is my  Google Account. Once you’re signed to the right account,you can just put Google My Business and to Google and click on the result. And then just click on the top result This will take you into your Google My Business Page, you just click on Manage now. Now, I have multiple locations since I’m a SEO Agency and manage multiple locations. But if you just have one business listing, it’ll just show one location. I’m going click on my location for PushLeads.

Google Review Link In Twitter

Then, you’ll click on the Info tab where you add or change info information about your business listing. Once you have this info tab open, then there’s a button here that says share your business profile. Now I don’t why they made this too complicated, but they did. But if you click on share via email, you get a link. However, I have a problem on this computer where I don’t have this link connected to my email. You know, so if you if you have a problem like that,  the best way to do it is click on Share, and then click on Twitter. And then it’ll do a pop up window and open up your Twitter, and then here’s your link right here. So I can copy this link and use it. And so you could put this at the bottom of your email signature. You could put it, you could send it anywhere. And what I normally do is test the link. So go to another browser and go to Chrome or wherever and open up a Chrome browser or whatever the name your main browser, you know, an alternate browser, not your main browser. And you’ll see here that it’ll Open up your business listing. And at this point, you can then click on write a review.

Use Plepper to Get Google Review Link

Using Plepper to Get GMB Review Links

There’s another tool that works as good if you have you’re having problems, or you’d rather use another tool. Go to Google and search for “Pleper Review Tool” to find it. This tool is a review link generator.  You simply put your business name, click generate the awesome review, and you can get a few different types of links. The second one down actually works better.

I would suggest getting this and add it to the bottom of your email signature. I would suggest using that consistently. And you want to build up review links.

With Google Maps, the  more review links you have, the better. And, as you build those up, as you get more and more reviews, they’ll start to show up and more and more maps searches. Now there are other things that go into that. There’s actually four different things that go into making your business show up in Google and Google Maps. But this is one of them.

You can use this Google Review link in your email signature, or even text the review link. Typically speaking, you’re going to get much better response by texting that review link to a potential versus emailing it. People just respond much better via text than email.

I hope you’ve enjoyed the video. Feel free to ask comments, or leave questions that below this review and I’ll respond. I’m Jeremy Ashburn. Have a great day!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The new year has just begun, so for everyone who’s hoping to increase their website traffic, let’s look at the best SEO Trends 2020 to get you there.

The world of Search Engine Optimization is always changing, so let me give you a brief outline of what I think business owners should be keeping in mind, over the coming months.

Video Marketing Statistics

With almost 5 Billion videos being watched on YouTube every day, by the 30 Million daily visitors, we are experiencing a huge demand for video marketing.
Currently 50% of all Google search results contain at least one video, and since Google owns YouTube we can safely assume that those numbers will only increase in 2020.
Predictions are that video will make up 80% of online traffic by 2021, so over the coming months I would invest time and money into producing quality videos to grow your YouTube Channel, then embed those videos into the content of the blog posts, on your website.
Pay close attention to optimizing the videos you create for SEO, because as you do that you’ll traffic a large number of the people who view your videos directly to your business website, which translates into more products sold, and/or bookings made for your services.

Optimize Old Blog Posts

Republishing old blog posts is a great way to improve your Google Ranking. SEO is in a constant state of change, so as Google gets better at giving people the results they want, it’s good to go back and tweak your old content focusing on implementing the latest SEO strategies. As your post becomes a better fit for the Search Intent, you’ll significantly boost the organic traffic to that page.

SEO Trends 2020

Focusing on Search Intent

It’s essential to understand the importance of Search Intent, also known as Keyword Intent for SEO. In short Search Intent is focused on what the ultimate objective is, of the person who is searching for a particular term.

What are they looking for?

Google is perfecting the art of determining Search Intent, and giving users exactly what they want.

This is calculated by many variables, so putting in extra effort to modify your content, to not only get someone to your site, but to make sure that they’re able to quickly and easily find the information that they’re looking for when they get there, is imperative.

Visual Search Continues to Grow

Ben Silbermann, CEO of Pinterest said that “The future of search will be about pictures, rather than words.”

In recent years Google has changed their algorithm to prioritize sites that have both great content, along with great images on the page.

Here’s an excerpt from Google’s Blog:

“Also it wasn’t long ago that if you visited an images web page, it might be hard to find the specific image you were looking for when you got there. We now prioritize site where the image is central to the page, and higher up on the page. So if you’re looking to buy a specific pair of shoes, a product page dedicated to that pair of shoes will be prioritized above, say, a category page showing a range of shoe styles.”

~Cathy Edwards, Director of Engineering, Google Images

Visual Search is in position to really take off in 2020, so make sure you’re prepared!

With Google Lens (visual search technology) opening up a whole new world for search, it’s now become easy for users to simply take a picture to find the product they’re looking for. This offers an amazing opportunity for eCommerce businesses, as they learn to utilize and adapt to it.

Optimize the image SEO by using alt text, and implementing descriptive file names for each image on your page.

Visual Content

With Pinterest and Instagram at the forefront of Visual Content Marketing, we are sure to see continued growth in this area in 2020. Not only do images within a blog post keep the reader engaged, but when other sites use the “Concept Visuals” that you’ve created, embedded into the content of their posts, they often link back to your website, improving your Google Ranking and the value of your site.

Voice Search

Currently 20% of all searches on mobile are Voice Searches, and that number is steadily rising. I would recommend optimizing some of your content for Voice Search by having both a question and the answer on the page. Google’s algorithm for Voice Search is looking for FAQ pages, and 4 out of 10 of those come from a “Featured Snippet.”

Featured Snippet Opportunities

Look for Featured Snippet Opportunities by finding the Keywords that you’re already ranking on the first page of Google for, then optimize Featured Snippets for that term.

You can look on Ahrefs for a report of “Organic Keywords” that you rank for, that also have a “Featured Snippet.”

An analysis by SEMrush revealed that most Featured Snippets are between 40-60 words, so target that range when writing your content block, also known as “Snippet Bait.”

SEO Trends 2020

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market. For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time. So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.

New York Butcher Shoppe Asheville NC

By Jeremy Ashburn

New York Butcher Shoppe Asheville NC

Hey guys. I’m Jeremy Ashburn with PushLeads. The air is crisp on this beautiful October day here in Asheville North Carolina, as we gear up for the holiday season, continuing to take on new clients like “New York Butcher Shoppe,” providing them with cutting edge marketing and helping them beat the local business SEO competition. When every local business is scrambling to reach the top of the Google search results page, you need an SEO expert in your corner. If your target demographic includes local customers, you can increase your reach into your community with marketing done by PushLeads. You’ll quickly see a direct correlation between visits to your website, and visits to your storefront. Increase one, and the other always follows. 

VIDEO TRANSCRIPTION:

Well, I ran into this business when I was in Augusta, Georgia visiting my step kids, and we just… My husband and I fell in love with the concept. We went in for a sandwich and we ended up bringing a steak home, and it was an amazing steak. So, this is the only place in town where you’re going to be able to find certified Angus beef that you can take home and cook. And, the certified Angus beef is one of the highest quality cuts of beef that you can find. So, of course we’re a full service butcher shop, and that means we have our own house-made sausages, our own meat grinds. We also do a wide variety of prepared meals. So some examples of that is a meat lasagna, white chicken lasagna. We also do a beef stroganoff. We do a number of different prepared meals and sides. In addition, we’re introducing smoked meats now as part of our offerings. So we’re going to be cooking it up on Saturdays if you want to come on by, and that’s a great time to try some of the cooked meals as well.

What I love about this business is absolutely the quality of the product., And I had to have something that I could really stand behind and something I wanted to buy for myself. What I love about the concept is not only do we have great food products, we have great meats and seafoods and prepared items, but we also have wine and a fantastic fun wine club, and we’re actually kicking that off this evening. So we’re super excited to kick off our wine club tonight. This is our inaugural wine club. We brought this business to Asheville. One of the main reasons was to really start building a sense of community.

We know that Asheville is such a foodie community and they love their food, love their wine. So we’re going to be sampling a number of our products from inside the market, as well as many wines from our local distributors.

So, tonight is our first wine club, October wine club, and we are celebrating by a number of wines that we’re going to be presenting tonight. During our wine club event, we not only do we taste wines throughout the evening, but we also have certain high-end wines that we put on special discount. So wine club members are eligible to purchase wines on that night only, that we would not offer at these low discounts on any other day of the month. So, tonight we’re doing the Archery Summit Pinot Gris. This’ll be served with one of our earlier dishes, I think it’s the salmon salad. We are also serving a couple of Pinot Noirs from different regions in the US. This one in particular is from Oregon, The Unconditional. The Frank Family Vineyards are part of our focus this evening, so we are going to be offering the Cabernet and the Pinot at very special discounts this evening, and prices you won’t find anywhere else. And finally, the Willamette Valley Pinot Noir Forefront is also one of our Pinots that we’re serving tonite.

If You'd like to Learn More

If you want to learn more directly, or want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.

So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.

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Why Half Of Google Searches Don't Lead to Clicks

If you’re involved in the world of SEO, you know exactly how important it is to rank well in a Google search. After all, Google’s been the traditional pathway to success for website owners, and those who can dominate the search rankings are generally those who succeed.

Things may however, be changing on that account.

New data shows that ranking high on a Google search might not be the silver bullet that it once was. In fact, a study from Jumpshot has shown that over half of all Google searches aren’t leading to any clicks at all. 

New Data for a New World

If you’re looking at the raw data, things don’t look great for those who are relying on traditional SEO strategies. Only about 45.25 percent of all searches are leading to organic clicks, with the bulk of the remaining searches leading to no clickthrough at all. Perhaps more importantly, a larger-than-average chunk for those searches that do have results – around six percent – go to sites or services owned by Google itself. 

Why Half Of Google Searches Don't Lead to Clicks

The New Trends

Part of the big change is Google’s increasing use of snippets in search results. Now that users can see at least some of the information for which they’re looking on the search page, they no longer have to visit sites. Likewise, Google’s change in how ads are displayed has moved an extra two percent of users towards ads instead of organic results. 

As big as these trends are in the world of traditional searches, they’re even bigger in the world of mobile searches. Around sixty-two percent of all searches lead to no website traffic whatsoever, and almost eleven percent of searches lead users to an ad. Given that most searches now take place on mobile platforms, the demise of traditional SEO might be closer than most think.  

 

Transitioning to a New Model

Since traditional SEO isn’t guaranteeing the type of results it delivered just a few years ago, it’s clear that something has to change for those in the industry. While getting back the users that don’t click through might be impossible, industry professionals can still fight for what’s left. 

So, what are the realistic options?

The big options surround playing within the boundaries of the new system. This means making the most of snippers when possible. It also means optimizing content for Google-owned sites and services and hoping to get some of the residual business. 

As one might imagine, these options aren’t necessarily ideal for most professionals. In a best-case scenario, this still means that Google gets first dibs on website content – something that the search giant might already be doing with its snippets. It’s very hard to see how working within the system does anything more than giving Google even more market dominance. 

So, what's left?

Some agencies are targeting those keywords that are still generating clicks, going harder than ever after an increasingly small piece of the search engine pie. Even more businesses are hoping for – and sometimes working towards – a world in which Google doesn’t have quite so much dominance. 

There are even companies that are turning away from SEO and back towards paid ads. This isn’t exactly going to delight those who long for the days of SEO as an advertising alternative, but it’s still effective for those who are chasing after a strong return on investment. Simply put, if SEO isn’t working, ads might. 

The truth, though, is that going for all these approaches at once is probably the right move. Pushing out material on multiple platforms and through multiple channels is the best way to get seen in today’s market, especially when a business has noticed the efficacy of its traditional SEO processes waning. 

A New World

If nothing else, all of this means that the world of online marketing is changing. Some might see this as the death of SEO, while others see it as the first sign that Google might actually be overstepping its own bounds in a way that will bring down the regulatory watchdog. More likely, though, is that this is another change that the industry will have to weather. Just as there have been algorithm changes in the past, there are changed going on today. Businesses that adapt are the ones that will continue to be the most successful. 

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Here's Why You Should Be Adding 100 Images
to Your Business Listing

Visual quality plays a big role when it comes to promoting your local business online. With the rise of visually heavy platforms like Instagram and Yelp, their importance is only growing. Simply put, customers want to see what they are getting for their money.

Photos are a big part of the Google My Business (GMB) platform. They demonstrate just how important looking your best is for attracting consumers.

Need Proof?

A recent study looked at over 580,000 images found in 15,191 GMB listings. The focus of the study was to identify the impact of those photos on search and user behavior. Here are some key findings:
  • Businesses that have more photos uploaded into GMB get more attention. Businesses receive more website clicks, phone calls, and direction requests.
  • These images are often close to the CTAs.
  • The presence of more photos in a GMB listing increases the chance of customer moving from discovery to conversion.
Here are some details.
  • A business with over 100 photos gets over 500 percent more calls than a typical business. Those with a single image get 71 percent fewer.
  • A business with over 100 photos gets over 2700 percent more requests for directions compared to a typical business. Those with a single image get 75 percent fewer.
  • A business with over 100 photos gets over 1050 percent more website clicks than a typical business. Those with a single image get 65 percent less.
  • A business that has more GMB photos will get more views via search and more views on maps.

Get Found on Google Maps

Google has taken its Maps in new directions. They want it to be more than just a way to get directions. Maps users are looking for some place they can go to right now, not in a few days. Local businesses with a lot of foot traffic, such as restaurants and bars, get a head start when it comes to appearing on Google Maps. People frequently take photos and offer reviews at these types of locations. So, it’s no surprise that companies with a lot of photos get better local search performance in Maps, rather than the traditional search engine.
  • A business that has over 100 photos has almost 1000 percent more search views compared to an average business. A business with just one photo gets 62 percent.
  • A business that has over 100 images gets almost 3500 percent more map views than a typical business. Those with one photo gets 71 percent less.
  • A business that has more GMB images appear in more direct searches and discovery searches

Direct Searches vs. Discovery Searches

A direct search is one where someone searches directly for a business name or address. A discovery search is one where someone searches for a service, product, or category, companies offer. There’s still a strong trend between a high photo count and the number of times a business appears in both direct and discovery searches.
  • A business with over 100 photos gets over 700 percent more discovery searches than a typical business. Those with one photo get 65 percent fewer.
  • A business with over 100 photos gets over 1000 percent more direct searches than a typical business. Those with a single photo gets 71 percent fewer.

Is It the Photos or Something Else?

Even though the numbers show a strong trend between GMB photo count and the appearance in direct and discovery searches, is there a true correlation? The number of Google My Business photos may be affecting those search figures. However, it’s possible that the photos are part of a larger effort to boost search performance. Those extra efforts can improve actions, searches, and views. It’s also possible that the trend is related to industry type. Certain businesses get more pictures because customers want to take photos there. For example, restaurants, hotels, and bars are attractive locations filled with plenty of customers. They will take photos and post reviews of such venues. A factory, on the other hand, won’t get as much foot traffic or people wanting to take photos. Even if these trends are not a direct correlation to how many GMB photos are uploaded, the numbers provide a strong argument to increase the photo count on your GMB business listing. This applies to any business, from a trendy club to a stuffy accounting office.

Posting Your Own GMB Photos

Post your own photos to increase your GMB photo count. But, they can’t be just any photos. GMB photos need to be a reflection of the customer’s experience. So, posting photos of your staff doing their jobs isn’t going to do it. Host customer events and invite everyone to come check it out. Take some photos of your customers. Find interesting places inside your business and take a photo or two. Get multiple photos of your building’s exterior.

Getting Customers to Post Them

Encourage your customers to post photos of your business.

Google-using customers may get a request to review your business after they leave. You can also request a review from them yourself.

Ask customers to snap shot their experience in your business. Car dealers do this by asking customers if they want a picture of their new luxury car. The customer gets a great photo. The dealer gets a photo that the customer can use in a review.

For service companies, like plumbers or decorators, who want to increase local search performance, ask for photos of the completed handiwork. You make the customer happy, and the customer has a photo to upload.

Here’s a trick you can use. Create an interesting wall or area of your office where clients will want to take a selfie. The clients get a great photo. You get the potential of a photo-loaded review.

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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