Helpful Content Update

Google states that the helpful content update began rolling out on August 25th and will take up to two weeks to finish.

Google has just released the new helpful content algorithm, which rewards people-focused material and downgrades content designed for search engines. Google has posted a notice on its search rankings update page confirming the launch of the new algorithm on August 25th.

People First Principle


Google provided several methods for determining whether your content adheres to the “people-first” principle. In line with today’s adjustment, I will attempt to make Google’s tips more practical by adding extra information.

Google has provided seven guidelines to help you create people-focused content.

7 Guidelines for People-Focused Content

1. Stay on topic.
Google might advise people to stick to their area of expertise when creating content for search engines. Publishing articles outside your niche might be part of creating content for search engines.

You want to create an article on skincare because you see the potential for high-volume keyword traffic. However, you must ask yourself whether the site’s existing audience, which is looking for recipes, will find it helpful. Also, Google suggests asking yourself the following questions:

  • Is attracting people through search engines the primary purpose of the content, or is it intended for humans
  • Are you publishing content about popular topics simply because you want people to engage with your content or because you would have anyway
  • Did you write about a niche subject without much knowledge simply because you thought it would bring in traffic?

2. Demonstrate your firsthand experience.
If you’re creating content for search engines, you may be required to write about products and services you haven’t used personally. Google suggests you don’t write about subjects you haven’t experienced firsthand. These articles typically feature affiliate links that reward the author with a commission.

Because the author doesn’t know anything about the subject, the text is not as helpful as it could be. If you have firsthand experience with a product, service, or location you are writing about, be sure to include original photographs or commentary. In addition, Google suggests considering whether you are mostly summarizing what other individuals have to say without adding much value.

3. Combining multiple topics into one site is a bad idea.
With this line, a website should have a focus, as Google suggests. Websites should not try to be all things to everyone; instead, they should focus on a niche. This line discourages visitors because it is both unhelpful and confusing for search engines.


It’s OK to create multiple websites if you want to write about different subjects. Google suggests avoiding this strategy. Ask yourself the following question if you’re creating a lot of content on different topics: Is your content geared towards producing search engine traffic?


4. The content should adequately answer searchers’ questions.
Google states that content should be helpful by educating people or helping them accomplish tasks, as long as it is written in large quantities and says nothing of value.

When creating content for users, you should help them answer a question or solve a problem that led them to your website in the first place.

Furthermore, Google suggests considering the following queries:

  • Is there anything in your content that makes readers want to search elsewhere for more information?
  • Is there a specific word count you’re aiming for because you heard or read that Google has a preferred word count? (No, there isn’t.)

5. Paying attention to the overall reader experience is essential.
In addition to adhering to the criteria listed above, providing a satisfactory reading experience requires considering the complete experience of reading a piece of content. A product review, for example, might include firsthand expertise without photos or videos and still meet all the listed criteria.

A visual representation of the product would finish the search experience better. Satisfy clients by meeting their demands and needs, not leaving them wanting more.

Read Next: When Choosing an SEO Company, Keep These Guidelines In Mind


6. Avoid answering questions that do not have verified answers.
This warning from Google is urging webpages to be accurate when describing things. Avoid using words like ‘rumored’ or ‘inconclusive’ in your content if you’re discussing something that’s not confirmed. Apart from following the helpful content update, this bit of advice is also excellent for establishing and maintaining rapport with your audience.

7. Follow Google’s guidelines for other significant updates.
Google is urging you to pay attention to core updates and product review pages, which are already being adhered to. You will probably benefit from the helpful content update if you are already following Google’s guidelines for core updates and product review pages.

It’s best to wait until the content update from Google is complete before evaluating its impact. The update will be rolled out over the next two weeks and affect English searches worldwide. Future expansions to other languages will include it.


Google has declared in its original statement that it will continue to work on improving its efforts to detect unhelpful content:

“Over the next months, we will continue refining how the classifier detects unhelpful content and launch further efforts to reward people-first content better.”


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