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Lead Generation

Ideas for Lead Magnets

Lead Magnets are a powerful marketing tool for gathering a prospect’s contact information.

The issue is that making these magnets can be time- and energy-consuming. It can also be hard to think of ideas for your lead magnets.
So today, let’s consider a few suggestions on what your lead magnets could be about.

Keyword Research

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Your web site’s content and products are only accessible to customers who know the right words to use. You need to research, compare, and prioritize the best keyword opportunities to get there. Ahrefs’ Keywords Explorer is one of many keyword research tools. You start with two things: keywords and a keyword research tool.

To find your seed keywords, examine your most popular existing material. If you don’t have any content yet or wish to disregard it for some reason, you may use words or phrases that you assume would be appealing to your target audience.

For example, our most popular blog posts are on SEO. Since we desire to attract more people interested in SEO to our website, creating a lead magnet for SEO-related material is brilliant.

Once you have identified your seed keyword, plug in the keyword, for example, “SEO,” and restrict the results to some popular lead magnet types. You can then prioritize those ideas based on provided SEO metrics like search volume or traffic potential.

Once you comprehend what kind of content can bring organic traffic or generate engagement, you can create lead magnets based on those subjects.

Analyzing Competitors

Looking at a competitor’s website can give you ideas for creating valuable lead magnets. For example, you can look for topic patterns on their blogs or the content they promote on their homepages.

Ahrefs can provide the information you need to better understand your competitors by showing you which content has been most successful. Here’s how: First, you can see who produces content similar to yours by inputting your site into Ahrefs’ Site Explorer and selecting the Competing Domains report.

Next, you can discover the best content published on those domains using two reports. Using the Top pages report, you can discover pages based on the organic traffic they generate. You can even filter those results for linkbait types.

According to Top Content, the content with the highest engagement is measured by referring domains (the number of links to the content), Twitter shares, and Pinterest shares.

It is possible to obtain a far more comprehensive picture of the information associated with a specific subject using Ahrefs’ Content Explorer. For instance, if we wished to research SEO but only looked at lead magnets, we might enter our seed keyword with some keywords to uncover hundreds of results that we might examine based on their performance (traffic, Twitter shares, etc.).

It's Important to Study Your Niche'

You can find lead magnet ideas by paying attention to what people say in places where your industry and target audience congregate. You can examine social media groups, magazines, personal blogs, and communities to reap the benefits of a substantial amount of engagement or a trend. This will enable you to act on opportunities quicker than your rivals. You may also gain valuable insights from these conversations.

Once the announcement of the old Google Analytics being sunset, GA4 became a hot topic again.

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After that, you can assess the keyword research tool for the search demand and difficulty level to rank a GA4 course lead magnet on the topic of GA4.

You can use a tool like SparkToro to discover relevant topics and hashtags (among other things) by inserting topics your target audience talks about.

How to Boost Lead Magnet Traffic

A lead magnet is ineffective if it doesn’t receive any traffic. Let’s examine how we can make that portion of the lead-capturing mechanism function.

Create Relevant Blog Posts

Take a look at the example. Here, HubSpot is publishing blog posts about its lead magnets to drive organic traffic from search queries relating to them. The results are impressive since this is a continuous flow of essentially free traffic.

You don’t have to restrict yourself to one template per lead magnet. UXPin provides an extensive selection of free ebooks by linking to multiple blog posts.

The blog can link to the books or promote the newest ebooks on the site’s navigation bar, in addition to blogging about subjects related to the books. By doing this, the books received over 6,000 links from the blog to those lead magnets, sending visitors there.

Make Sure Your Landing Page is SEO Friendly

First and foremost, an SEO-friendly page requires understanding the search intent or what motivated the person to search (more about this later). To create an SEO-friendly page, you should follow the same format, content type, and perspective as the top 10 ranking pages for a particular query.

The SERPs indicate that people prefer blog posts to drive organic traffic for HubSpot’s sample templates. However, lead magnets that link directly to a calculator or feature one on the page are often more successful.

You Should Use High Traffic Pages to Promote Your Content

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You can use other pages’ traffic to boost your lead magnets. All you have to do is find a good place to advertise your lead magnet on one of your high-traffic pages.

You Can Promote Via Email

It’s a good idea to send a lead magnet to someone whose email address you already have. Here are some reasons why:

  • You can use lead capture forms to capture leads. However, with a new lead magnet that offers something premium, the lead may need to provide more information.
  • Stay connected to your customers through your brand.
  • Old leads can be re-engaged using the lead magnet.

Spread the Word Through Social Media

If you plan on sharing lead magnets on social media, there are two things you should keep in mind. Although your content might go viral, organic reach on social media has been declining for a long time. Traffic from social media shouldn’t account for a substantial portion of your conversions.

It’s worth noting that not every social network is a good match for your content. For example, Deloitte’s webinar on “Cloud Core Banking Academy” seems like a much better fit for the professional network platform LinkedIn (rather than Facebook).

Another example is On Facebook, Asana’s Anatomy of Work report earned ten likes (276K followers). On LinkedIn, it earned over ten times as many (168K followers). However, this result seems relatively low given all the work that went into this content.

Online Ads Promotion

Depending on the situation, it is wise to advertise lead magnets via online ads. You and your prospects may currently be perfect strangers. However, well-targeted ads with a lead magnet can alter this.

Using an ad to target the right people saves you time and marketing dollars, saving you time and money. Instead of hunting for millions of people, you can focus on the people most likely to be interested in your product. In this way, Microsoft targets its high-value products on LinkedIn.

Collaborate with Other Companies

Look for other companies that target the same consumer base but don’t directly compete with you. Then, determine if they’d be interested in collaborating with you on content. By working with them, you may pitch to their audience, and they may pitch to yours.

On the one hand, lead magnets can help you acquire visitors’ contact info. On the other hand, they may prevent users from accessing something that might assist you in selling your products or services from accessing it. Is generating leads more critical than receiving high volumes of organic traffic and, potentially, increased brand awareness? You must make this call on your own. You may attempt to obtain the greatest of both worlds by SEO-optimizing your lead magnets (as discussed in this piece).

For SEO audits, click here to book your appointment.

READ NEXT: Domain vs URL; What’s the Difference?

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Lead Generation Continued

As you can see from our recent post “Lead Generation Strategies for Businesses & Agencies” lead generation is a multifaceted process with roots in many aspects of your content and marketing initiatives. So let’s continue with this follow-up post, and your business will have a greater understanding of just exactly what lead generation is, and how to best use it. 

Video Marketing

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According to a poll conducted by video marketing provider Wyzowl in 2021, 86 percent of businesses now employ video marketing as a marketing technique, up to only 61 percent in 2016.

Surprisingly, 84 percent of those businesses also claim that video has helped them create leads, implying that it is a viable tactic for this reason.

As a result, if you haven’t done so previously, you should think about starting a YouTube account for your marketing firm.

However, you should not simply submit videos for the sake of it. Make sure the clips you make elicit emotion and speak directly to the marketing issues that your target clients are facing.

Blogging

Blogging strategies are still successful for increasing organic website traffic.

According to Orbit Media Studios’ latest study, more than half of businesses report that their blog is producing “good marketing outcomes.”

Write entries that are 2000 words or longer; include a lot of pictures; work with editors; collaborate with influencers by obtaining quotes from contributors.

While B2B blog postings are more research-based, they should still be interesting and accessible to the decision-makers who read them.
It’s also worth noting that there’s typically a trade-off between the amount of time it takes to create in-depth, long-form content and the frequency with which your agency should publish them. 

Client Appreciation

Another powerful lead-generating strategy is to reward and incentivize your clientele for referrals and reviews.

As previously said, brand reputation, particularly within business circles, can be a crucial long-term success element, and personal referrals from respected industry players can go a long way.

Organic reviews and referrals are the best end results, but you may speed up the process by establishing a formal referral program for your current clientele. Discounts on products and services, as well as access to premium services, are fantastic places to start.

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E-Books

E-Books are one of the most popular lead magnets for agencies because of the degree of insight, knowledge, and authority contained inside them. As a result, they appeal to potential leads as a “free” offering.

They also increase the value of your gated content, which is crucial for lead generation. While other types of content, including blog posts, videos, and infographics, can be utilized to generate leads, they are often employed to raise brand awareness and visibility at the top of the funnel. eBooks go much further and are a great method to deliver the kind of in-depth information that many decision-makers are seeking.

Leave Comments on Other People's Blogs

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Leaving comments on other blogs is an excellent approach to start the lead-generating process, especially if the blogs’ audiences are similar to yours.

However, it’s critical that your comment adds value. The goal should be to aid individuals by providing information, insight, or guidance, which could include providing a unique perspective, providing pertinent numbers, or using your professional knowledge to respond to a specific query.

Also, don’t market yourself. You can leave some information on how to contact you, but if you’re openly trying to promote your company without offering anything relevant to the conversation, your remark will most certainly be flagged as spam and removed.

Facebook Groups

Creating a Facebook group is a great method to communicate with potential leads, solve problems, and start discussions about important topics. You may also utilize the group as a marketing platform for the other techniques on this list.

You can persuade people to join your group by appealing to their sense of exclusivity and then collect vital contact information from them during the group sign-up process. You may even incorporate your group’s promotion into your social media campaigns.

Trade Shows and Industry Events

When it comes to traditional networking, conferences, seminars, and other business events provide lots of possibilities to create leads the “old-fashioned” way.

To get the most out of this method, you should try to organize your own activities as well as actively engage in others’. You can host your own meet-ups, dinners, and award ceremonies, for example, and invite the decision-makers with whom you want to cultivate relationships.

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Become a Member of Your Local Chamber of Commerce

This may or may not be viable depending on your particular situation, but joining your local commerce chamber can be a terrific — and frequently ignored — approach to creating leads.

Many of the techniques already mentioned, like networking, client referrals, and industry events, can be facilitated by membership, but there are also other benefits, such as greater reputation and visibility for your agency.

Free Resources

Free usage of your tools, whether as part of a time-limited trial or as a one-time offer, maybe a very effective lead magnet. There are several services that you, as a marketing agency, can provide, such as a free website audit for a potential client.

Marketing Automation

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Automation is becoming a more popular method for agencies, as it is in many other industries. It is well-suited to the data-intensive nature of digital marketing and has the extra benefit of saving you time and money.

Naturally, you’ll need to find the correct CRM software, build applicable workflows, and fine-tune them. However, once you’re up and running, there is a slew of automation-friendly channels to choose from.

Marketing Automation Options

  • Email

Because sending emails may be triggered when a lead takes a certain action, email marketing is ideal for automation. Drip feed programs are particularly useful for generating leads because they allow you to create relationships while also exposing your brand to new people on a regular basis.

  • Chatbots

Chatbots are another relatively new technology that can help you automate a lot of your lead-generating efforts, especially considering the recent rapid technological improvements in this field. Chatbots can be used to communicate with and engage leads on a variety of high-profile venues (such as your website and social media pages), and they can also be used to triage customer concerns.

In Closing

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Lead Generation Strategies

Even while recommendations and reviews are frequently the most important sources of new leads for local businesses, lead generation strategies are equally important for expansion. Without qualified leads, your sales team’s effectiveness is hampered, and nurturing and converting new prospects becomes incredibly tough.

As a result, it’s critical for agencies to understand how to create leads and set up a continuous lead flow strategy.

In this post, we’ll go through the various techniques that your agency can employ to guarantee that you don’t miss out on this great source of potential clients.

In 2022, producing quality leads is the top goal for 79 percent of firms. Furthermore, over half of the firms think that developing content for this purpose is their top content marketing difficulty.

These stats alone demonstrate how critical lead creation is for agencies. However, when you realize that 68 percent of organizations struggle with lead generation, the importance of having a solid strategy in place becomes clear.

What Is Lead Generation and How Does It Work?

lead-generation-strategies

In most circumstances, lead generation is a procedure that takes place within the confines of a funnel. For agencies, this entails attracting traffic to your website (acquisition) or lead capture and then persuading that traffic to provide you with their contact information (engagement).
Of course, there are a variety of methods for attracting traffic, including:

  • Search Engine Optimization (SEO) 
  • Advertisements on social media, offline events, and more.

There are many strategies to getting someone’s contact information, albeit you will have to provide something in exchange. 

A lead magnet is a method of compensating users for their personal information.

It can take the form of:

  • Quizzes and Surveys
  • Trials are available for free.
  • Podcasts and webinars
  • Landing pages are a type of web page that is used
  • Services with Discounts (such as a free audit, review, or quote)

After you’ve collected the visitor’s contact information through one of these (or other) methods, you may transfer them to the next level of the funnel: lead scoring. You may automate this element of the process as your company grows and the quantity of prospects increases.

If your lead has a high enough score, it might be classified as a qualified marketing lead (MQL). This indicates that the person has shown interest in your marketing efforts but is not yet ready to make a purchase. The lead will then be sent on to your sales staff, who will nurture it through the rest of the funnel until that lead becomes a paying customer.

Marketing Agencies' Lead Generation Strategies

So, what are some of the most effective ways for B2B marketing agencies to produce these leads?

The following are some of the most effective techniques:

  • Use of Social Media

Social media’s direct, connecting makes it ideal for — and, arguably, undervalued for — lead generation efforts, both organic and paid, especially if you’re engaged on the proper platforms.

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LinkedIn

LinkedIn is perhaps the most popular platform for locating and targeting decision-makers. According to the company, four out of every five platform users are in charge of making business choices at their companies, making it an ideal environment for lead generation.

Although you’re able to contact them individually, using the Lead Gen Forms tool is less time-consuming and more successful. Instead of redirecting users away from the platform to a third-party form, these adverts autofill the user’s contact information as part of the interface. This lowers sign-up friction, making the entire process more user-friendly for your prospects.
The platform also launched the Product Pages feature in December 2020, which allows you to collect referrals and reviews for your products and services while also including a custom CTA like a demo request or contact sales form.

LinkedIn is no longer “simply” a legitimate recruiting tool. People are now using their platform to explore other businesses in their field through the content that is being posted.

Advertisements on Twitter

Twitter, like LinkedIn, is a social media juggernaut with massive reach and highly tailored targeting.

Marketers could formerly use Twitter’s Lead Generation Cards to get pre-filled forms, but these were phased out in 2016 and replaced with a new ecosystem of marketing and lead generation capabilities under the Twitter Business umbrella.

However, if you use the platform’s Cards or Carousels features, it’s still a terrific area to get leads. It can also be an effective technique to target decision-makers and significant industry influencers, depending on your industry.

Advertisements on Facebook

You could think that Facebook is only for B2C lead generation as an agency, but it can also be a successful tactic for B2B marketing campaigns.

Facebook’s Lead Ads were built for this reason, and they work similarly to LinkedIn’s Lead Gen Forms, allowing you to give a variety of lead magnets, such as:

  • Newsletter subscriptions
  • Forms of interest generating
  • Deals, coupons, and other promotions
  • Product trials and/or demonstrations

The key benefit of this technique, as with ordinary Facebook Ads, is Facebook’s targeting capabilities; after all, B2B decision-makers are still humans.

PPC (Pay Per Click) Advertisements

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Another excellent technique to acquire highly focused leads is through PPC Google Search Ads.

Here are some things to consider:

  • Ad copy must be compelling, which frequently necessitates testing and optimization.
  • You must conduct rigorous keyword research. Because every click costs money, you must ensure that user intent is precise. The Keyword Tool from Ahrefs can assist you with this.

Otherwise, you’ll blow through your budget if you don’t plan out your bid approach.
Your landing page and creatives should be compelling and clearly communicate the value of what you’re delivering.

Ads & Listings in Local Media

Local media advertisements and listings are another wonderful lead-generating method if your agency has a local or regional focus or if you specialize in conventional or offline marketing.

This may entail:

Attempting to gain attention in local publications (online or offline) by sponsored articles, paid to advertise, or as a go-to expert.
I am obtaining a listing in appropriate directories.
We are putting a considerable amount of focus on local SEO and ensuring that your Google My Business (GMB) listing is correct and current.

SEO (Search Engine Optimization)

SEO is undoubtedly the cheapest and most reliable approach to get leads, but it requires a great deal of skill, just like paid marketing.

This strategy is also strongly reliant on the quality of your material, particularly if you’re targeting niche markets. It may take some time to see the results of your efforts.

Once your content is ranked, it can produce leads 24 hours a day, seven days a week – and at no expense to your firm.

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This strategy is sometimes disregarded, although it has a high rate of lead creation success. You’ll be able to enhance visibility, build a reputation, and produce an influx of leads that will help you sustain and expand your agency by creating a presence across different directories.

You can apply to be listed in a number of different sorts of agency directories, including:

  • Directories of technology partners.
  • Directories of work showcases and awards.
  • Review sites and third-party directories.

Contract Aggregators

On the market, there are numerous public and private contract aggregators where you can locate acceptable tendering opportunities and earn new clients. Due to the rigorous standards and vast quantity of required documents, obtaining leads in this channel might be more time-consuming than in others, but tenders can result in very significant contracts and influential clients.

Influencers

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In recent years, influencer marketing has grown in popularity, particularly among younger B2C segments. However, it can also be a good lead creation method for agencies.

Working with the correct influencers is crucial. According to a DemandGen report from 2021, 40% of B2B executives asked said they prioritize consuming reliable material from industry influencers. These may include presenters at trade shows, contributors to industry journals, or any other important, authoritative media figures in your field.

You should strive to engage with them and persuade them of the value that your agency delivers if you’ve discovered acceptable persons to work with (and if their audience is relevant to your goals).

Referrals

As previously stated, referrals are a wonderful technique to create leads in an indirect manner, as reputation can have a lot of clout in the business.

It’s critical to cultivate relationships and form official and informal partnerships with upstream service providers, other agencies (that aren’t direct rivals), and specialty partners to promote lead creation in this way.

Webinars

Hosting your own webinar is a great approach to position your organization as a thought leader while also increasing your authority and reputation. They’re a wonderful way to collect leads because an invitation to the webinar can be utilized as a lead magnet, and they’re also a great way to create relationships with major industry players by bringing them on as guests.

According to DemandGen, webinars (together with eBooks) are now the preferred content format for B2B executives, especially at the early and middle stages of the sales funnel.

This is also true if you’re participating in someone else’s webinar, such as one hosted by an industry group or a media outlet. It’s common practice, that at the conclusion of the webinar, you would be given the option to promote your website and social media accounts.

In Closing

Thank you for stopping by today! If you enjoyed this post, you may enjoy reading on to PART TWO of Lead Generation Strategies for Businesses & Agencies

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Content Marketing for Demand Generation

Well, here we are about to cross over into the eleventh month of 2021, and I think we can all agree that this past year was strange, disruptive, and has thrust us all into uncharted ground in terms of demand creation tactics. If we thought content marketing was evolving quickly since 2020, as we go into 2022, we’ll be saying, “Hold my beer.”

Recently, there’s been more pressure to develop trustworthy content while increasing demand for our products and services. For many agencies, the push to be more digital, create more direct interactions with customers, and do it all from the comfort of working from home has skyrocketed.

There's Been a Pivot in the Evolution

Before 2020, the goals were to generate material that could be found via search and to meet the information demands of potential customers. But that is no longer sufficient. We must spark new inquiries and desires going into 2022 and provide the next greatest experience to satisfy them.

User experiences that are both personal and individualized (yes, those are two different things) are increasingly essential. In many ways, our content now has to act as a stand-in for the in-person experiences we provided to potential customers in the past. Much of the professional world has shifted from in-person conferences, retail shopping, and meetings to many of our daily activities being done via internet.

Content from influencers, executives, marketing, sales, customer service managers, and even other customers is now used to govern and feed today’s digital experiences more often than in-person ones.

As a result, when selling products or services, the plethora of digital content developed to supply the demand is inextricably linked to the success of a business and will reflect (positively or negatively) on your company’s ability to develop it.

Simply put, is it still possible to get original quality content? It’s possible and absolutely crucial.

Demand Generation Through Connected Experiences is a New Focus

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Internal siloes were mentioned in CMI’s 2019 Content Marketing for Demand Generation Survey study. Steven Sinofsky, the former president of Microsoft’s Windows division, warned us not to “ship the org chart.” The concept is still valid. You’re doomed to communicate in the manner in which your firm is structured.

The takeaway is that you should de-silo and structure your firm so that you can create consistent and useful communications with your audiences. While progress has been achieved, many demand generation initiatives are still struggling due to the walled nature of their organizations.

This problem hasn’t gone away in 2021, and it’s been compounded by the pandemic-related “lockdowns” that every organization has had to deal with. Add to that the growing pressure on demand generation marketers to connect digital experiences more deeply in order to obtain a deeper understanding of their prospective customers’ needs and desires.

The third annual Content Marketing for Demand Generation Survey, sponsored by Vidyard, was conducted by the CMI research team in August 2020. A total of 229 replies were qualified for examination (representing 24 nations).

Many of the findings were similar to what we discovered in 2019. Demand generation marketers, on the other hand, are far more concerned with figuring out how to negotiate the hurdles of 2020 (and now 2021) than with modifying their approach to using content in demand generation campaigns. Simply put, the emphasis is on content – what to develop and where to publish it – rather than how to run content-related demand generation within the company.

E-books, for example, were the only content type that showed a significant difference from the previous year in terms of effectiveness based on the purchase stages at various points of the buying journey. They were found to be more effective in the middle stage (50%) than in the early stage (20%). The converse was true the year before when e-books were assessed as being more effective in the early stages (56 percent) than in the intermediate stages (44 percent). This data implies that demand generation marketers are employing e-books to deliver meatier material to customers during the nurturing stage of the customer journey.

Year in the Upside Down

2020 was a “year in the upside-down” (to use a phrase from Netflix’s Stranger Things series). Virtual events, such as webinars and conferences, have risen in importance, for example. In the previous 12 months, slightly more than half (56 percent) had sponsored virtual events for demand generating goals. And 71% of those polled felt virtual events were “somewhat” or “much” more essential than pre-pandemic in-person gatherings.
Businesses that succeeded in 2021 focused on creating and connecting content-driven experiences that are centered on what prospective customers care about based on interests, questions, requirements, and wants. They’re putting want at the heart of everything they do.

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More significantly, they’re utilizing technology to connect those digital experiences in order to gain a deeper understanding of their customers’ journeys, and as a result, they’re fuelling a comprehensive, de-siloed organizational capability to produce better, more interesting content.

This new study might assist you in planning your company’s race. If you want content marketing to be a valuable – and growing – part of your demand generation plan, you’ll need to invest in it like any other important business strategy. This research could help support that investment rationale.

This is something we are aware of.

So, what’s the catch?

It’s possible that your competition has already made their argument. It’s possible that the C-suite will no longer need to be persuaded that this content marketing shift is a smart idea. It’s time for you to get started.

Perhaps 2021 will be remembered as the year when the smoke and excitement surrounding content marketing for demand generation dissipated, and we saw it in action. All we have to do now is evolve.

That is not a simple task. But this is the right time. The race has begun.

In Closing

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If you enjoyed this article, you might also like: What Is Demand Generation?

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What is Demand Generation?

Demand generation refers to a variety of marketing efforts that create long-term engagement, such as lead generation, in an industry where improving brand-to-customer relationships is critical.

It consists of a sequence of touchpoints that are aimed at raising customer awareness of issues, positioning your brand as a trusted advisor, creating leads, then selling your solution, and fostering genuine brand loyalty, if it’s done effectively.

The “long-term” part is crucial. Demand generation isn’t something that can be accomplished overnight. It’s a method of engaging customers including inbound marketing methods, social media interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more.

Demand generation, when done correctly, may raise awareness about the issues that matter most to your company, bring qualified leads that convert into sales, and uses position marketing as a revenue generator rather than a cost center.

So, what exactly does Pushleads mean when it comes to demand generation?

The Three Pillars

Let’s look at the three pillars of demand generation. 

  • Lead Generation

You must have leads to whom you can present your strategy before moving on to the next level of demand generation. Getting the attention of potential clients and adding them to your marketable database is what lead generation is all about. These prospects can then be sent on to sales development to be guided through the sales funnel once they’ve been captured via a nurturing campaign.

  • Demand Capture

You may capture market demand and direct potential clients to your products and services if there is already a demand. PPC commercials, SEO improvements, and 3rd party intent data are all examples of lower funnel material that will develop your brand proposition.

  • Pipeline Acceleration

You can impliment pipeline acceleration tactics to speed up the sales process once you’ve successfully generated or captured demand as actual opportunities. This can be as simple as conversing with potential customers or developing highly targeted material that addresses your leads’ pain points and corresponds to their stage in the sales funnel. Pipeline acceleration is also commonly achieved through field marketing activities.

 

Demand Generation Has Five Stages

what-is-demand-generation
  • Goals

Where should a demand creation campaign begin? Obviously, at the end. 

You may organize the remainder of your approach around the end game goals of your campaign if you establish them early on. 

For example, if you set revenue objectives for bookings, you may work backward to determine how many opportunities you’ll need to meet those goals. 

And how many marketing campaigns you run to generate these leads will be determined by that. 

  • Audience 

Of course, you must first choose who you want to target before deciding on the programs. 

Understanding your target population and creating customer profiles will allow you to more accurately target your marketing. Personas can be created depending on your target audience’s roles, needs, and goals. The more information you have, the better. 

Because today’s consumers are being bombarded with information, content marketing that is strategic is more important than it ever has been. In recent years consumers have had more choice over which companies they engage with or see advertisements from, thanks to ad blockers, email opt-outs, and even new legislation like GDPR, which offer them the ability to quickly reject brands. 

  • Content 

Once you’ve decided on your goals and target audience, you’ll need to plan and create content for every step of the marketing funnel. 

Pre-purchase, top-of-funnel material that creates brand awareness identifies a need and drives desire. 

During mid-funnel, you’re in the research-and-consideration stage. Here you want to educate potential buyers about the problems they’re having and then offer to help them with a solution. 

Then towards the bottom of the funnel, you’ll provide niche’ specific material such as demo offers, case studies, and third-party evaluations to reaffirm why your product is the best option. 

  • Distribution

It is critical that you produce high-quality material. You must, however, know how to convey it to your target audience in the most effective way possible. 

Delivering content to your prospects and sending them to the appropriate spot will necessitate a diverse set of programs spanning email, social media, direct mail, and even live events. 

Then your distribution technique will shift. You will most likely want to throw your net at the top using networks, remarketing, and social media. 

To urge direct response and convert prospects into qualified leads at the bottom of the funnel, you’ll want to do some paid search and email. 

  • Evaluation and Measurement 

You won’t be able to figure out how well your programs work until you track everything they do. 

Key Points

Here are three key points to remember to help you succeed with demand generation.
It can be difficult to generate demand. However, we’ve learned a few lessons that can help you succeed. Here are three key points to keep in mind when ensuring that your campaigns are successful:

1. Offer something amazing to your prospects.
Make sure that whatever you send out into the world is worthwhile, whether it’s a weekly email newsletter, an ebook, or a product demo.

You make a prospect more inclined to part with the prized contact information that helps you qualify them as a lead by giving them something actually beneficial. Plus, they’ll remember your brand and return to it in the future.

2. Inventiveness
Demand generation requires a strong focus on content marketing. And doing it well necessitates two things: money and creativity.

It’s pointless to rehash what has already been said. It’s actually a proven method to get lost in a crowd. Instead, make your material stand out by including fresh thoughts, research, and expert perspectives on emerging trends.

what-is-demand-generation

3. Always test new ideas.
Let’s face it: marketing is an art. But here at Pushleads, our team has a good understanding of what messages resonate with our target audiences and what specific types of content have been successful. Digital data has provided us with a great deal of reassurance in this regard. However, because we can’t go inside our audience’s heads, there will always be an element of the unknown.

Knowing what your audience responds to is critical to any successful marketing campaign, and A/B testing may help you find out.

If done effectively, you may raise the standard for your campaigns by increasing engagement, improving efficacy, and raising the bar.

In Closing

Thank you for stopping by today!

If you’d like some help with creating a demand generation campaign, we’d love to connect with you!

Please reach out to us through the link below and we’ll set up a time to talk.

We offer free consultations!

If you enjoyed this article, you might also like: What is a Brand Audit, and Why Should You Conduct One?

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The world is shrinking. Remember back in the 1990s? How everyone talked about Six Degrees of Separation? The idea was all about how anyone in the world could be connected to anyone else by only six people.

Well, that was then; this is now.

Now, the Six Degrees of Separation is down to 3.5 Degrees.

Why? Because today’s modern world has ensured that we’re more connected than ever.

A smaller world means that it’s even harder to generate leads.

How do you find new ways to generate leads?

Well, this may surprise you, but LinkedIn has become an effective tool for generating B2B leads that many businesses haven’t explored.

In this blog post, you’ll lead how to generate leads on LinkedIn.

About LinkedIn

Linkedin’s massive size means that there’s a huge opportunity to use linked in and find leads.

Let’s look at different ways to generate leads with Linkedin.

Build your profile

The first step to generating leads on LinkedIn is to build a great-looking profile. But not just any profile. It should be built on your company’s DNA, not yours. Your goal is to have a great-looking profile full of value-based, accurate content that gives prospects a reason to reach out. Here are some pointers to help you craft a professional profile:

  1. Keep it clean.
  2. Don’t make it challenging to navigate.
  3. Use keywords throughout the profile for search and filtering.

LinkedIn does provide a free keyword tool, but if you’re using LinkedIn for your own business, don’t count on it. Create clear headlines in your bio. 

Make a 30-Second Commercial to Use On Your LinkedIn profile.

LinkedIn is a great networking tool. The main thing to remember is that it’s never-ending, so be prepared to answer “What do you do?” with the right response.

Your 30-second commercial is the answer to that “What do you do question. Can you use this as an opportunity to show how you’d helped your customers?

Our PushLeads 30-second commercial is this: “At PushLeads, we help businesses dramatically grow and get more leads with less effort. We’ve been particularly successful working with both service and eCommerce companies who need to show high in Google and other search engines. Our client clients are local, have a website, are getting some leads from Google, and need more leads.”

Add connections to your network.

The secret behind LinkedIn marketing is connection. It’s simple. Add a “connect” button on your blog posts and company pages. You’ll notice the button is near the bottom of the post. LinkedIn pages will display a box in the top right corner that can be filled with your new connections, including their name, photo, and a short bio. Other users can see the new connection immediately and respond to their introduction. Leads are generated when users click on that introduction and make their first connection on your company’s profile.

If you’re looking to broaden your network, make sure to spend just a few minutes a day clicking on the “connect” button on the “People You May Know” list in your feed. This will help others know you as someone who wants to broaden their network, which is super important.

LinkedIn will post a list of “People You May Know” in your feed each day. Invest a minute by clicking the “connect” button to broaden your network and grow your network. LinkedIn posts are a great way to expand your network and get your name out there. Your profile will be recognized as someone who is always looking for connections and networking opportunities.

How often are you meeting with new prospects every day? Every person you talk to about business or meet during your day is one connection away from being a potential LinkedIn connection.

Build Your Lead List

LinkedIn’s new feature is designed to make your work and personal life a little less complicated. Spend five minutes a day exploring connections you’ve never met before! Use LinkedIn to recommend people who will make a positive difference in your professional network. For example, maybe you know someone who is an expert in the field you are looking for. Recommend them to other people on LinkedIn who may need their expertise.

Here’s a great way to get more out of LinkedIn—ask for recommendations outside your LinkedIn account. Just click “request recommendations,” and you’ll get a quicker answer. And you’ll be reconnecting with your connections, too!

Create your company page

A LinkedIn company page can be a helpful tool that tells people about your business.

But wait, before you get started, keep in mind that you’ll need first to create a LinkedIn profile. With a LinkedIn profile, you can easily attract new clients, increase your brand visibility and promote your business.

Follow Your Current Clients and Prospects

Do you have a list of prospects that you’re focusing on? Take a peek at the groups they have joined. You can join the groups that they are joining. LinkedIn allows you to join up to 50 groups.

Of course, not everyone is active on LinkedIn Groups. However, when you find someone who is, you can use that as an excellent opportunity to get on their radar.

Join LinkedIn Groups

LinkedIn Groups are specialized hubs on LinkedIn where members can discuss topics relevant to their industry. Being part of Linkedin Groups will help you further connect with your customers and build your brand.

LinkedIn Groups allow you to share content with the people who have the most value from it. This helps you increase engagement, find new followers and retain your current ones.

Your brand’s reputation and name significantly boost when you are part of Groups relevant to your industry. Search for Groups relevant to your industry and do everything you can to engage people in those groups with exciting posts. As you keep engaging the community, you’ll start to build your brand’s credibility.

Sharing relevant content is also a great way to drive potential customers to your website. Keep in that that these prospects are already in a LinkedIn Group relevant to your business, making them extremely valuable as potential leads.

Write Recommendations

LinkedIn lets you write recommendations of your own with your voice. Instead of waiting for someone to recommend you – or worse, not recommending you at all – devote five minutes a day to writing and posting (reality-based) recommendations for your customers and key contacts. Once your connection approves it, the recommendation will show up on their account. This will make it easier to work together because you’ll be closer aligned with your contact.

Post Regular Updates

Posting regular updates will help you stay top of mind with your contacts. 


What type of content should you share on Linkedin? 


Well, according to LinkedIn, you should be posting every day. Some studies even suggest that your following can grow by up to 56% by posting every day! 


You can write articles that will give them more information to use in their decision-making process. You can also write summaries of the research you’ve done. You can put that in a short and concise video, giving them additional insights. You can drive potential customers to your site by sharing blog posts.

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