Link Building for eCommerce

Should you focus on content or link building for eCommerce SEO? We answer this question today on this post.

Taha from Chicago wants to know about SEO:

Currently, I work as an SEO expert for an eCommerce company. There is no content on their website, and their total backlink count is around 1,000 (which is insignificant compared to their competitors).

What should I tackle first when trying to rank category pages? Should I concentrate on creating backlinks or on content and on-page optimizations?

Great question!

It all starts with content and on-page optimization. Let me give you a long answer, which applies to more than just category pages.

It's Best to Start With On-Page SEO


Although we acknowledge that backlinks are a component of the ranking algorithm, we also know that the search engines must be able to categorize your site to favor it appropriately.

Before starting link building, you should focus on on-page optimization. Following is a short checklist.


1. Choose Your Keywords and Themes

Spend some time identifying your keywords before you begin. However, remember that relevance is the essential factor. Start with a broad list and move to a narrow one as you create it.

Your broad terms should still be specific and relevant to your categories and items, even if you brainstorm first and then expand your seed list using tools like Semrush, SE Ranking, or SpyFu.

Before optimizing my pages, I will order them into three groups: Priority 1, Priority 2, and Priority 3. By assigning keywords to the pages on your website, you can avoid keyword cannibalization. Once you have finished this process, you may optimize your pages.

It’s common to have 2-3 primary keywords per page, and several secondary keywords, to be successful.

2. Optimizing your pages is important.

To optimize your pages, you should focus on optimizing your title tags, heading tags (especially H1s), body text, and image alt attributes. Although the meta description does not play a significant role in ranking, you should also optimize it.

To maximize your website’s search engine optimization (SEO), you should determine whether the search engine is already indexing your pages for the keywords you want to be indexed for.

The Performance Report in Google Search Console will reveal which queries are being made on each page. If you notice any excellent keywords or ones you already have listed, focus on those keywords when optimizing the page.

You may want to include the keyword(s) in the page title and H1 to improve the text’s relevance to the query. Alternatively, you may wish to weave the keywords into the body text more, but please do not stuff them. The text should flow naturally.

Read Next: Is It True That Using a CDN Improves Ranking?

3. Add relevant content to improve your page.

Included optimized content on any website, particularly eCommerce sites, is critical. Since you asked about category page content, I will address that subject.

Category pages offer many possibilities for text insertion, but many organizations are reluctant to overuse them because they feel they will detract from the shopping experience.

There are several ways to include optimized text without being too invasive.

Review and Refine

Always keep an eye out for ways to enhance your optimized pages after you have finished. That is where my professional advice can assist you. Keep an eye on the performance of your pages and make changes as necessary.

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.