Marketing

Learn about current marketing trends, strategies for growing your business, and how can you effectively grow going forward.

The Importance of Finding the Right Social Media Agency

When developing your branding and marketing plan, social media is undeniably vital. No one denies the potential of social media platforms like Facebook, Twitter, Instagram, and others to raise brand awareness, get followers, and build long-term relationships, especially if you’re trying to reach out to new demographics.

As a result, working with a certified social media and branding services agency with the creativity and technical ability to make your social media work for you and generate verifiable results is critical. Choosing the proper social media firm to represent your company is crucial. There are various variables to consider during this important process. Here are a few tips that will help you in make the best decision possible.

Services Provided in Branding and Marketing

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The first thing is to look at a company’s list of services, whether you know which services you want or just want to see what the possibilities are. Some organizations specialize in social media marketing and management, while others offer a broader range of digital services, such as website and app development, cross-channel marketing, creative/design services, and brand auditing and strategies, to name a few.

You may not want a company offering too many services, but a range of services within the same fundamental wheelhouse can boost efficiency and save you money over hiring multiple vendors that have no understanding what the others are doing on your behalf or how it fits into the overall strategy.

Reputation and Experience

In general, past performance is a good predictor of future results, so a branding and marketing firm with a history of success for other clients is obviously desirable. This demonstrates their relative credibility and their ability to follow through on promises.

However, a social media agency’s lack of experience in your industry or niche does not rule out the possibility of them competing for your business, especially if they show a desire in learning everything they can about your company and its aims. You should definitely ask for references from happy customers and find a partner with a good track record, but don’t become too fixated on specific experience. Remember to listen to a company’s promises to see whether they’re comparable to competitors’ and to determine whether they sound reasonable or unrealistic.

Transparency

It’s critical to have a good idea how a company operates, what their prices are, and the quality of service you can expect. Some companies that provide social media services rely on a pool of low-wage foreign workers to oversee their operations. They may have vague pricing policies or not provide you with information on how they use the money you pay them.

This might result in extremely negative experiences as well as out-of-control prices.

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It’s critical to go into any partnership with a clear grasp of your needs and budget, but you also need to choose your partners carefully. Choose an Asheville internet marketing agency that provides easy-to-understand information and evaluations, as well as prompt responses to all of your inquiries.

A Branding Services Company That Is Motivated

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You’ll most likely find a few suitable social media agencies that fulfill your needs in terms of services, experience, pricing, and transparency. How do you filter it down to the people who are most likely to understand your brand and promote it in a way that you want on social media?

You need to select a company that is motivated. What exactly does this imply? It means you want to work with a partner who invests time in learning about your business, vision, and voice.

They must be aware of your mission, ideas, and objectives in order to correctly assess your present social media strategy and assist you in developing a viable plan for moving forward with higher success.

Your social media initiatives should support and compliment your overall branding and marketing and advertising efforts. You’ll need a multi-channel branding and marketing plan to offer a consistent message that resonates with your target audience. This begins with a company that is interested enough in your brand and story to develop innovative social media strategy.

Similarities in Culture

Every business has its unique culture, so you’ll want to collaborate with a branding and marketing agency that shares your values, goals, and general corporate culture. You might not want to deal with a stuffy ad agency that focuses on old-school media and doesn’t truly understand your culture or your audience if you’re a fun, young digital firm.

Meeting with your top candidates to get a sense of their style and personality is the greatest method to test this. This can assist you in identifying a social media marketing partner who shares your values and is most likely to assist you in developing winning strategies that connect with your target audience.

In Closing

If you’re looking for a social media agency with a full toolbox to help you alter your marketing and branding efforts and get targeted results, reach out to the experts at Pushleads  and let’s get started with your social media campaign! 

Thank you for stopping by today. At Pushleads we’ll help you Be Visible & Grow.

If you enjoyed this article you may also like: Developing the Perfect Product Launch Strategy

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What is a Brand Ambassador?

A brand ambassador strategy is often beneficial for many businesses to reach new audiences, acquire new customers, and increase profits. But how exactly does brand ambassadorship work, and what exactly is a brand ambassador?

Let me explain how to use this popular promotional method in your marketing plan to grow your brand awareness.

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What exactly is a brand ambassador, and who qualifies to be one?

A brand ambassador is a person who, in collaboration with an organization, represents and promotes the company’s brand to diverse audiences. Their positive public image is meant to increase brand recognition and aid in the conversion of new clients. Furthermore, they are usually compensated in some form for their efforts.

Depending on the level of exposure they want and the budget they have to spend on this type of campaign, brands can work with a variety of brand ambassadors. Let’s take a look at how diverse the brand ambassadorship umbrella is.

Here are a few instances of beauty industry ambassadors, what they do for the company they work with, and how they are compensated:

The Famous Person

  • Serves as a spokesmodel for a major cosmetics firm and its “face.”
  • Reaches out to a national or international audience.
  • Participates in print and digital ad campaigns as well as promotional events.
  • In press interviews, he discusses their brand collaboration.
  • For taking on this role, he receives a considerable salary and works under a formal agreement with the company.
  • Maye Musk is one of the numerous real-life celebrity ambassadors in the cosmetics industry (longtime model and mom to Elon). She was signed on as CoverGirl’s oldest spokesmodel and the face of the Simply Ageless range at the age of 69.

The Influencer

  • The influencer promotes the brand’s cosmetics through sponsored posts and may also conduct paid advertisements on behalf of the firm.
  • With 10,000 to millions of followers, this will reach a wide audience.
  • An influencer operates under the terms of a written agreement with the brand.
  • For their efforts, they receive money, free or discounted products, and increased social media exposure.

Through her collaboration with Bobbi Brown, Rosie, the lifestyle blogger and social media influencer behind The Londoner, occasionally posts sponsored material. She advertised a lipstick shade and co-hosted a giveaway in the above photo, which she described as an “ad.”

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The Micro-Influencer

  • On a casual basis, promotes a favorite makeup brand on social media.
  • With fewer than 10,000 followers, will reach a smaller audience.
  • Followers are given a referral code that can be used to place an online order.

Through this agreement, you can get discounts, free products, and some social media visibility.
You might have signed up for the brand’s ambassador program online.
@khrisscontours acts as a brand ambassador for Morphe on Instagram, tagging their products and offering a discount code, GLAMFAM449. This code can be used by the company to track Khriss’ financial impact.

The University Student

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  • Spreads the word to fellow students about a beauty brand.
  • On-campus, distributes branded goods, and hosts pop-up booths.
  • Has an employment arrangement with the brand and considers this to be a part-time job.
  • Earns low pay and may be eligible for discounts and free items as a result of their labor.

Through the Sephora College Ambassador network, for example, Sephora collaborates with students like Amaris Gonzalez. Amaris held an event table at Syracuse University to build awareness about the Sephora Collection brand and deliver samples to fellow students.

Oh, the ambassadors, advocates, and influencers! (But what’s the difference, really?)
The answer to the question “what is a brand ambassador?” varies depending on the situation.

You’ll designate a different budget, put in a different amount of effort, and target a different audience depending on the type of ambassador your brand partners with.

Because brand ambassadors are such a large category, it’s important to understand how they relate to other sorts of influencers and advocates. Your relationship and marketing strategy may differ in some circumstances.

Influencer Versus Brand Ambassador

Given that we’ve already discussed how mega- and micro-influencers can act as brand ambassadors, it’s evident that the two phrases are related. However, there are a few key differences between an influencer marketing plan and a brand ambassador program.

Influencers have a large following and are always working to develop and maintain their own personal or professional brand. They may be picky about who they work with and, in terms of content development, they usually take the lead. Promoting a brand after all, cannot detract from their own carefully built image and message.

For example, Courvoisier teamed up with blogger and social media personality Signed Blake to promote a values-based campaign. Blake created the content in order to appeal to her fans and to fit in with her general style. She isn’t selling the stuff directly. Instead, she’s discussing her own values and demonstrating an ideal lifestyle that Courvoisier fits neatly into.

Brands pitch their collaboration ideas to renowned influencers because an endorsement from a well-known influencer can provide a lesser-known company a lot of street cred. However, those influencers are likely to have already partnered with other firms. As a result, collaborating with a powerful figure is both costly and competitive.

Micro-influencers are typically used as brand ambassadors by organizations with a limited influencer marketing budget. With these connections, the audience is smaller, and the stakes are lower. They also provide opportunities for both to benefit from the relationship.

 

Often times micro-influencers, college ambassadors, street team members, and others will approach brands they like and apply for ambassadorship programs. An emerging professional or aspiring authority can use this mark of approval from a well-known company as a feather in their cap.

In most cases, an influencer marketing campaign is a one-of-a-kind initiative. It could be temporary, lasting only for the period of a single product’s marketing campaign, or it could persist for years. However, for long-term partnerships, a pre-built brand ambassador program can serve as a one-size-fits-all option. The latter establishes a structure within which the corporation can collaborate with a variety of ambassadors.

Consider this in terms of the actual power that is being wielded:

  • Companies work with well-known influencers to improve their brand’s visibility.
  • Brand ambassadors (who aren’t A-listers) work with businesses to promote their own personal brands.

Brand Advocate vs. Brand Ambassador

Both brand ambassadorship and brand advocacy are similar in that they both include people who promote a firm in a favorable light. Brand advocates, on the other hand, are frequently passionate, engaged fans rather than paid partners. In the internet age, advocacy marketing might be compared to word-of-mouth marketing.

A B2B company, for example, may use case studies to transform delighted customers into brand champions. A client-turned-advocate, unlike an ambassador, may not spread the word about the company to their own network. Instead, the company will collect good feedback, create content, and distribute it to their own consumers.

In a B2C situation, a brand advocate might mention their favorite firm in a Facebook post about how pleased they are with a new product they purchased. Alternatively, they may inform their Twitter followers about a brand’s planned product launch or promotional event. Although there is no formal connection here, this type of user-generated material can benefit the brand.

Companies can utilize calls-to-action on their social media channels to increase brand advocacy. A brand advocate can be anyone who replies by using a branded hashtag, writing a review, or sharing their own stories.

Employee Advocate vs. Brand Ambassador

It is not necessary for a brand supporter to be an outsider. Employee advocates are brand promoters who work for your company and promote it from within.

Of course, given their closer association with the company, your target audience understands that an employee who advocates for the brand has a different perspective than an outside brand ambassador. It may also be their work responsibility, depending on their position, to show their employer in a flattering light.
Despite this prejudice, taking advantage of employee support and converting employee advocacy into content marketing ROI is still worthwhile.

Ask employees to re-share your company’s LinkedIn posts with their contacts, or have them participate in video material then tag them on social media.

Employees may also share a combination of branded and original content, as in the case of Orangetheory Fitness coaches like Kate Howe. It’s a chance to engage their own customers while also chanting the company’s praises.

Employee advocates can be industry thought leaders or simply highly engaged employees. In either case, businesses may utilize this type of advocacy to magnify essential messages by tapping into the spheres of influence and brand loyalty of their employees.

Employee advocacy campaigns are a good place to start when it comes to brand ambassadorship. Working with internal stakeholders on various sorts of content and learning from their mistakes might help you establish a more formal ambassador program.

Using Brand Ambassadors in Marketing

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A brand ambassador is more than just a fan of your products and services in this sense. Rather, it is their responsibility to assist your company in important ways.

Businesses can profit from a successful brand ambassador program in a variety of ways:

  • Allows brands to reach a broader audience.
  • Presents a genuine and trustworthy message that will be well-received by the audience.
  • Increases brand recognition among new potential customers organically.

  • Encourages happy customers and new followers to feel like they’re part of a community.
  • Innovates new ways to demonstrate the value and characteristics of your products and services.
  • Makes a lot of noise.

To summarize, brand advocacy aids in the expansion of your audience’s reach and the development of trust.

According to industry research, 76% of individuals believe that material shared by other consumers is more honest than content created and posted by brands. And, whether in B2B or B2C content, more than 80% of people look out for recommendations when making a purchase of any kind.

If people are looking for other people’s perspectives, developing a strategic brand ambassador program makes it even easier for them.

What is the Best Way to Start a Brand Ambassador Program?

Are you looking for a way to magnify your brand by partnering with ambassadors?

Here’s a step-by-step guide to getting started:

  • Create a marketing strategy for your brand ambassadors.
  • Defining meaningful and quantifiable goals is crucial to getting outcomes from content creation.

If you want to know what a successful brand ambassador marketing campaign looks like, you must first define success for yourself. You can then create an overarching strategy and choose the actions that will get you to your goal.

Define the ideal brand ambassador for your company.
A micro-influencer, a college student, or a thought leader in your sector could be your ideal brand ambassador. A social media content producer from another country could be an excellent brand ambassador with whom to collaborate. You could want someone local who can attend events and spend time learning (and discussing) what goes on behind the scenes at your company.

 

Look for people who are a good fit for the job.
You may start searching the community for people who share your vision after you know who you’re looking for and what criteria they must match. You might create a shortlist of influencers to contact or issue a call for social media brand ambassadors.

Convince them.
You’ll need to present the benefits and practical considerations of teaming with you in order to attract the suitable brand ambassador.

 

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For example, if you want to recruit social media brand ambassadors, tell them they can share an exclusive referral code with their followers in exchange for special rewards like free products and a VIP event invite.

Provide as much information regarding the timetable, expectations, and pay as feasible. Also, be open about your company’s values and policies. Potential ambassadors will be able to see if a partnership with you aligns with their own interests and core values in this way.

Establish a mutually beneficial partnership.
It’s now time to put your strategies into action. You may be finalizing collaboration agreements, co-creating content, shipping out merchandise, and other activities depending on the ambassadorship program you’ve built. This is the most exciting moment, but your work isn’t over yet.

Examine the progress and outcomes of your ambassador marketing campaign.
You’ll need to keep an eye on how things are doing as your ambassadors start promoting your business and engaging their own audiences. You’ll already know how to measure your goals since you made them measurable in the first place.

You might be keeping track of how many new customers have utilized their referral code if you’re working with a group of social media ambassadors. Alternatively, if you choose a celebrity to be your brand’s face, you might check to see if you’re getting the quantity of media placements you expected.

In Closing

Given the broad scope of the brand ambassador role, it can be tempting to squeeze as many ideas and ideal partners as possible into your pitch. The limitless choices, on the other hand, can lead to analytical paralysis and keep you in your marketing comfort zone.

Starting with a modest, focused program is a low-risk way to evaluate how brand ambassador collaborations can help you grow your business.

A rising tide, as the phrase goes, lifts all boats. You’ll get to see how fantastic it is to cooperate with like-minded creatives and grow together with brand ambassadors by your side.

Thank you for stopping by today. If you enjoyed this article you may also like: What Is Influencer Marketing & Why Do You Need It?

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Promoting Your Brand Since the Development of the World Wide Web

With the introduction of the internet, it appeared that even small firms could access new markets, create awareness, and expand beyond their wildest expectations. Of course, on the other side of the coin, every other firm has the same potential, and many businesses are discovering that they now face far more competition for clients than they did previously due to the rising worldwide market.

Competition is essential for a healthy capitalist system, but when consumers are faced with a plethora of options with little variation, it can be difficult for them to differentiate, and the pool of available consumer dollars can become so diluted that many businesses fail, even if their products or services are far superior to those of their competitors.

 

What can you do to create a brand that succeeds in competitive marketplaces when producing the greatest products at the lowest price isn’t enough?

Fortunately, it’s NOT about how low you can go with your prices (which is usually a losing strategy because it isn’t sustainable).

It’s all about knowing your market, coming up with fresh methods to provide value to clients, and working with branding and marketing specialists who can help you play to your strengths.

Here are a few strategies for sustaining growth in a crowded market:

Keep an Eye on Your Competition

In warfare, keeping your adversaries close is always a good idea because competition is a never-ending battle. The first step is to determine what your competitors excel at versus where you have room for improvement. When you compete against someone in a head-to-head match, someone will always lose.

However, you will succeed in your niche if you have a clear knowledge of how to provide distinctive value to clients by giving what others cannot.

It’s vital to realize that providing the items and services that customers want isn’t everything; they may get them from a variety of places. Developing new and inventive items is certainly wonderful (until all the knock-offs flood the market), but you might be better at branding for millennials, staging media-friendly charity events, or making customers feel like they’re a part of your family. Make whatever it is that you do better than your competition your main focus.

Learn as Much as You Can About Your Target Market

This is a significant issue. If you don’t know who your customers are or what they want, you won’t be able to compete. You probably have certain demographics in mind, but you need to delve deeper into client kinds and what distinguishes them. Consider mothers with numerous children, working mothers, mothers interested in health and fitness, and so on, rather than just focusing on parents between the ages of 25 and 40, get more specific. 

The more information you have about your clients, the more likely you are to be able to provide multi-dimensional and even customized marketing that speaks directly to them. 

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You’ll also have a greater knowledge of their desires and expectations, which means you’ll have a higher chance of meeting and exceeding them. With so many online tracking and targeting tools at your disposal, you and your internet marketing agency team can learn a lot and develop a competitive plan.

It’s always best to start by winning in your local market or markets. Competing in a domestic or international market can be intimidating; therefore, it’s always best to start by winning in your local market or markets. Many people prefer to purchase online since it is more convenient, but many still prefer to shop locally, especially if they have a favorite brand. When it comes to successful local marketing and SEO, your branding and marketing agency can assist you in developing winning strategies.

Prioritize Your Strategy

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It might be difficult to set yourself out from the pack when you’re competing against organizations that provide similar goods or services. This is why it’s critical to provide a distinct and compelling consumer experience.

People seem to be more distanced from other people than ever in this high-tech world we live in, and yet they still desire personal connection. With the advice and support of a professional branding services firm, you may deliver that connection in a variety of ways, including an experience that makes customers feel like friends and even family.

Collaboration with a Reputable Branding Services Firm

When it comes to competing, you need a branding and marketing partner who not only keeps up with the latest marketing channels and tactics but also takes the time to get to know your business and help you tell your story. Pushleads, an internet marketing agency, can assist you in creating a brand experience that people will flock to because it provides the added value and connection they seek.

In Closing

Thank you for stopping by today. If you enjoyed this article you may also like: Developing the Perfect Product Launch Strategy

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Visual Content Marketing in 2021

We enjoy reading some of the big reports on content marketing, social media, and online behavior every year.

It’s astonishing how much can change in a short time, and this year provides a wide range of unexpected facts to consider.

The importance of visual material has been highlighted this year by developments that have occurred across practically every major social network, including Facebook, Instagram, and Twitter. Simultaneously, videos have become more potent tools for organizations seeking to engage more easily with their customers, and virtual reality (VR) is gaining traction as a marketing tool in a variety of industries.

Let’s look at some visual content marketing statistics to see how visual content affects reach, engagement, and sales to help you stay on top of current trends.

Visual Content Marketing Statistics

  • 70% of businesses spend money on content marketing, which may include visual marketing methods.
  • Video is the most common type of media utilized in content marketing.
  • Just over 20% of marketers are engaging in branded storytelling specifically, while one-fourth are investing in content marketing connected to product promotions.
  • For 23.7 percent of content marketers, the most difficult obstacle is design and visual content.
  • Visual marketing is rated as Very Important by 49 percent of marketers, 22 percent as Important by 22 percent, and 19 percent as Nothing by 19 percent.
  • Visual content is used by 49 percent of marketers on blogs and websites, followed by social media platforms like Facebook and Instagram.
  • When people are given information, they are only likely to remember 10% of it three days later. When that same information is combined with a relevant visual, people retain 65 percent of the knowledge three days later.
  • Between 51 percent and 80 percent of organizations will substantially rely on visual content in 2021, according to 40 percent of marketers. 

Statistics on Video Marketing

  • Since 2012, mobile video consumption has surged 17-fold.
  • By 2022, Cisco predicts that video traffic will account for 82 percent of all consumer internet traffic.
  • 70% of YouTube viewers watch videos for “assistance with an issue” in their pastime, studies, or profession.
  • YouTube is the most popular video content source for consumers worldwide, accounting for 83 percent of all video views (Facebook is second, at 67 percent ).
  • The popularity of video streaming has skyrocketed in recent years. Twitch, a live-streaming network, had 14.3 percent year-over-year increase in 2020, with 1.645 billion monthly view hours.
  • According to a HubSpot poll from 2018, 54% of consumers wanted to see more video content from a brand or company they support.
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Visual Marketing Trends on the Rise

  • In the United States, 42.9 million individuals used a virtual reality device in 2019.
  • By 2021, business spending on virtual reality is estimated to reach $9.2 billion, exceeding consumer spending.
  • Virtual reality offers a significant potential for companies and marketers, according to a quarter of consumers.
  • In 2019, 57 percent of marketers employed live video.
  • Traditional videos generate ten times the amount of engagement as Facebook Live videos.
  • On Twitter, mobile devices account for 90% of all video views.
  • 73 percent of videos are under two minutes long.
  • 85 percent of consumers use multiple devices at the same time to access material.
  • Viewers of how-to videos shown in virtual reality (VR) had a 36 percent higher recall rate than those who merely watched the YouTube video, according to the Lowes home improvement store.

Visual Content Marketers: Social Media Stats

  • In a survey of more than 250 people, 70% stated they watch Facebook Stories more frequently than Instagram or Snapchat Stories.
  • Every day, more than 500 million Instagram profiles utilize Stories, and 4 million businesses use Stories ads on a monthly basis. After viewing a brand/product via Stories, 58 percent of those polled said it piqued their curiosity.
  • As of January 2021, the greatest demographic of Instagram users in the United States was between the ages of 25 and 35, accounting for 33.1 percent of Instagram’s user base in the United States.
  • Instagram accounted for 31.8 percent of Facebook advertising income in 2019, up from 13.2 percent in 2016.
  • People favor short narrative-styled Stories the most, with 35% saying they engage with them the most, followed by interactive Stories themed around quizzes and polls.

In Closing

Now that you’ve got those statistics for 2021 you’re ready to launch a new visual content marketing campaign to grow your audience, and improve your brand!

Thank you for stopping by today. If you enjoyed this article you may also like: Use Giveaways to Increase Engagement on Social Media

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Product Launch Strategy

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When it comes to making an impact with your product launch, fanfare is key, but you’ll need a sound strategy in place to achieve your objectives. When devising a winning strategy for your future product launch, keep the following points in mind.

*Begin working with your branding and marketing partner as soon as possible.

There is just no alternative for forethought. When it comes to product launch preparation, the one thing you can’t get more of is time, so think carefully about when you set your drop date to ensure you have enough time to get your promotional and marketing pieces in place.

It’s important to assume there will be setbacks and delays along the route and factor that into your total completion schedule. This can assist you avoid being on the verge of missing your deadline, allowing you to confidently launch your product.

Remember to account for early marketing buzz. Consider early influencer postings and demos, as Apple did, to get people enthusiastic about your launch long ahead of time. If possible, consider including pre-sales into your product launch strategy to boost early sales and provoke a sense of excitement.

Identify Your Target Audience

Who are you writing for, and promoting your product to?

You obviously want everyone to buy your goods, but you can’t promote to everyone at the same time. You must choose a certain demographic for whom your product is most suited. An audience who is already interested in what you have to offer. You must persuade these individuals to choose your product over competing products.

After you and your internet marketing agency have reduced your focus to a specific target group, you’ll need to figure out what you’re giving them.

What problem are you solving or what need is your product filling? Understanding your target market is crucial to developing a successful product launch strategy.

Communicating with your audience is a viable choice. You have the option to connect with your target audience through continuing social media activities and learn about their wants, requirements, challenges, and preferences. This not only assists you in developing items that meet a need, but also in developing product launch, branding, and marketing strategies that speak to your target market.

Make Your Marketing Message More Concise

What are your thoughts about your product? Many businesses make the fatal mistake of listing all the reasons their product is better than the competition’s, but this may be a tedious and lengthy message that bores your audience. To immediately engage your audience, you must simplify your message.

Assume you’re trying to market a mattress. You could talk about the fabrics, springs, dimensions, and other features of the product, but what you’re actually selling is comfort and a good night’s sleep. With your product introduction, you want to emphasize this.

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Consumers can get specs from a variety of sources. When customers buy your goods, you and your branding services agency want to convince them that their sleepless nights are ended. You may then build a clear call to action that will encourage conversions.

Organize Branding Events

Plan a large event around your product launch if you truly want to make an impact. Press releases, publicity, and promotions leading up to the launch are all fantastic, but when you start organizing large press events every time you introduce a new product, you not only raise the bar, but you also put your money where your mouth is.

Of course, the caveat is that your branded product launch events must be impressive. Getting everyone’s attention with an event is only the first step. Then you must put on a show that enthralls guests and encourages great publicity for the product you are launching.

This will necessitate organization and budgeting, but it can help your product launch gain a lot of attention. To get the most bang for your budget, consult with your Asheville branding and marketing partner to define the scope and strategy for your event.

Make a Unified Effort Across All Platforms

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It’s critical that your product launch, as well as the marketing and promotional efforts that go along with it, align with your overall marketing and branding strategies. You must keep in mind that each product is merely a minor element of your overall brand and long-term strategy to build an image, a reputation, and repeat business.

Making sales after your product launch is critical for recouping development and production costs, but if you want your brand to last, you can’t lose sight of your long-term goals in the process. You and your branding services firm can build a product launch strategy that fits into your long-term goals and promotes your company story when you collaborate across channels.

Make a Follow-Up Plan

You and your Asheville internet marketing company can do a lot to generate curiosity and even pre-sales in the run-up to your product launch, but that can’t be the end of it. You’re leaving money on the table if you don’t plan for follow-up. Following your product launch, you should follow up with your audience to measure their reaction, remind them of your messaging, rekindle interest, and, eventually, increase sales.

With the support of a smart and experienced branding and marketing partner, you can develop a faultless product launch strategy that will help you achieve your objectives.

In Closing

Thank you for stopping by today! If you enjoyed this article you may also like: What Is Influencer Marketing & Why Do You Need It?

 

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Your WordPress Theme is Your Website's Presentation


Before we go into the details of themes, I’d like to clarify that I consider themes to be your site’s presentation. That is, your website or blog is nothing more than a collection of posts, pages, categories, and other data saved in a database.

Sure, you may render them in the browser without any styling, but if you want to express a brand or a look and feel to your visitors and/or readers, you’ll need a theme.

That is, however, my definition. What does WordPress mean when it says “WordPress theme”? The following is found in the Codex:

The WordPress Theme system is essentially a way to “skin” your blog. It is, however, more than just a “skin.” The term “skin” refers to a change in the appearance of a website. WordPress Themes can provide you a lot more control over the style and presentation of your website’s content.

How Much Does a Theme Set You Back?

I often get asked this question, so let’s talk about the pros and cons.

Themes for Free

On the one side, there are a plethora of free themes available; yet, many of the free themes are also very generic. Furthermore, because they are free, other people are likely to utilize the same theme.

If you’re creating a blog for yourself with a tiny readership or a site that doesn’t require a unique type of branding, a free option is perfectly acceptable.

Themes for a Fee

On the other hand, depending on the level of design and customization, requirements, and environment that go into supporting them, some themes can cost anywhere from $1,000 to $20,000 and up.

If that seems like a lot of money to spend on a theme, keep in mind that we’re talking about software that will power a website that will be seen by a lot of people.

Wordpress-theme

Where Should I Get Quality Themes?

There are a lot of places online that have themes, but not all of them are worth looking into. In fact, I only recommend a few number of respectable establishments. Not all of them will be discussed here, but two of the most useful resources are listed below.

I’ll also discuss why we should avoid browsing for free themes everywhere and instead stick to premium marketplaces.

ThemeForest is Envato’s own marketplace, with over 6,000 WordPress themes available at the time of writing.

The themes available in this marketplace will range from speciality themes that strive to do one thing well to themes that will attempt to do everything you can think of.

Despite the fact that the WordPress community is divided on how much a theme should actually accomplish for the user, the buyer ultimately decides how much they want their product to do.

The fact that themes with multiple variations continue to sell indicates that there is a market for them. Niche themes that stay focused on one item and continue to improve on a single niche of the blogging and/or content management arena, on the other hand, have something to offer.

Theme Repository for WordPress

The WordPress Theme Repository is where theme developers can submit their work, have it reviewed, and then have it made accessible for download both on the website and in the WordPress dashboard.

These themes are more focused on mastering a single skill. You’ll probably find themes that focus on blogging, photography, music, or showing some other part of a passion, for example.

If you’re new to WordPress themes and want to get started on a shoestring budget, the WordPress theme repository is a terrific place to start.

Is there any more?

There are many more theme marketplaces than the ones listed above, but if we tried to cover them all, we’d end up with an essay that would take days to read. Instead, I attempted to capture two of the most popular resources for premium and free themes.

To be sure, this isn’t an exhaustive list, and you may always hire a developer independently. Furthermore, if you devote enough time to learning the ins and outs of theming, you may be able to construct one on your own.

We’ll get to that in a minute, but first let me say a few words about the free themes that come up in a typical Google search result.

The Risks of Looking for Themes

If you’re new to WordPress theming, keep in mind that this is something that will come with time rather than something you should be concerned about right now.

When it comes to WordPress themes, there are plenty of sites on the web to help you find them.

However, a word of warning: If you go to Google and search for free WordPress themes, you’re setting yourself up for disaster.

That is, many of the free themes you’ll find on Google haven’t been thoroughly verified and may leave your site exposed.

Obviously, this isn’t a good thing. As a result, stick with some of the renowned markets, such as those listed above, for purchasing a theme.

What About Functionality?

When discussing functionality in the context of WordPress themes, you’re starting to mix presentation and, well, functionality. And this is when WordPress plugins come in handy.

WordPress’ core is built to be lean and lightweight, with a focus on maximizing flexibility and reducing code bloat. Plugins then provide custom functions and features, allowing each user to customize their site to meet their specific requirements.
WordPress themes, in general, should be in charge of managing the appearance of your website. That is, they are in charge of the site’s fonts, color scheme, and layout.

Plugins, on the other hand, are in charge of adding functionality to WordPress that goes beyond the fundamental capabilities. Perhaps they add a feature that’s specific to your blog, or they improve something that wasn’t available on the dashboard before.

In any case, there should be a clear distinction between themes and plugins. Regrettably, this line is frequently crossed. Many themes, on the other hand, bundle plugins with their source code, making the theme inoperable without it. Furthermore, if a user attempts to install a version of the plugin that is already included with the theme, their site may see unpredictable results.

Though I’m not claiming that you should never create a theme with additional functionality, in general themes are responsible for presentation while plugins are more for functionality.

As previously stated in this article, there is a demand for themes that tend to “do it all,” as evidenced by products sold and purchased across a range of markets.

In terms of building WordPress themes, the best advise I can give is to focus on making sure the material is presented and styled correctly. After that, you can try your hand at plugin development. But that’s a discussion for another day.

Conclusion

Now that we’ve gone over what WordPress themes are, and what purpose they serve, you can consider whether or not you want to create your own. Remember that taking on a project like that necessitates a working knowledge of a number of programming languages, as well as knowledge of the WordPress template structure. 

Thank you for stopping by today. If you enjoyed this article you may also like: How to Choose the Perfect URL

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SEO Tips About XML Sitemaps

In all of my years of SEO advising, I’ve seen many clients who have misunderstood XML sitemaps. They’re a formidable instrument, to be sure, but like with any powerful tool, a little training and understanding of how all the parts function may go a long way. 

Indexation
The most widespread misconceptions is that a XML sitemap aids in the indexing of your pages. First and foremost, let’s get one thing straight: Google does not index your pages simply because you asked nicely. Google indexes pages because (a) they discovered and crawled them, and (b) they believe they are of sufficient quality to be indexed.
It’s vital to remember that by submitting an XML sitemap to Google Search Console, you’re telling Google that the sites in the sitemap are high-quality search landing pages that deserve to be indexed. But, like connecting to a page from your main menu, it’s only a hint that the pages are significant.

Consistency
One common error that I often see clients make is to send inconsistent messages to Google regarding a specific page. You’re a tease if you use robots.txt to restrict a page and then include it in an XML sitemap. If a page isn’t included in an XML sitemap, set the meta robots to “noindex,follow.”

In general, you want every page on your site to fit into one of these categories:

  • Should be either robots.txt-blocked or meta robots “noindex,follow”-blocked, and should not be in an XML sitemap.
  • Should be in an XML sitemap, should not be prohibited in robots.txt, and should not have meta robots “noindex.”

Site Quality As a Whole

It appears that Google is measuring entire site quality and utilizing that site-wide parameter to influence ranking.

Consider this from the standpoint of Google. Let’s imagine you have one fantastic page with fantastic material that checks all the boxes, but the rest of the site is lacking in quality content. If Google sees your site as 1,000 pages of information, but only 5–6 of those pages are like this one excellent page…then understandably, they wouldn’t want to direct a user to your site.

understanding-xml-sitemaps-seo-tips

Every site includes a certain amount of “utility” pages that are beneficial to visitors but aren’t necessarily content-type pages that should be search landing pages: pages for sharing material with others, replying to comments, checking in, and so on.

What are you communicating to Google if your XML sitemap covers all of these pages?

Basically, you have no idea what makes for good content on your site and what doesn’t.

Instead, here’s the image you’d like to present to Google. Yes, we have a 1,000-page website here… And here are the 475 amazing content pages from the 1,000 total. The others can be ignored; they’re just utility pages.

Let’s imagine Google crawls those 475 pages and determines that 175 of them are “A” grade, 200 are “B+,” and 100 are “B” or “B-” based on their metrics. That’s a really strong overall average, and it generally means you’re sending users to a reputable site.

Compare this to a site that uses an XML sitemap to send all 1,000 pages. Now, Google examines the 1,000 pages you claim to have good content and discovers that more than half are “D” or “F” pages. Your site is, on average, fairly bad; Google is unlikely to send consumers to a site like that.

Hidden Stuff

Remember that Google will utilize the information you provide in your XML sitemap as a guide to what’s most likely significant on your site. However, just because a page isn’t listed in your XML sitemap doesn’t imply Google will disregard it. There may still be hundreds of pages with insufficient substance and link equity to be indexed.

It’s critical to perform a site search to examine all of the pages that Google is indexing from your site in order to find pages that you may have forgotten about and need to remove. In most cases, the poorest pages that made the index will appear last in a site search.

Robots.txt Verses Noindex

When it comes to preventing indexation of a page, there is a significant yet slight difference between utilizing meta robots and employing robots.txt.

The use of the meta tag “noindex,follow” allows the link equity generated by that page to trickle out to the pages to which it connects. You’re basically pouring money down the toilet if you use robots.txt to block a page.

Consider a page like a Contact Us or Privacy Policy page, which is likely to be linked to other pages on your site via the main menu or the footer menu. So those pages have a lot of link juice going to them; do you want to toss it away? Or would you prefer have that link equity spread throughout your entire site?

Management of Crawl Bandwidth

understanding-xml-sitemaps-seo-tips

When would it be appropriate to use robots.txt instead?

Perhaps if you’re having crawl bandwidth concerns and Googlebot is spending a lot of time fetching useful pages just to find meta robots “noindex,follow” in them, forcing Googlebot to abandon the task. If you have so many of these that Googlebot can’t find your quality content pages, you may need to use robots.txt to block them.

Cleaning up XML sitemaps and noindexing utility pages has helped a number of clients improve their rankings across the board.

If you have a core set of pages with frequently changing content (such as a blog, new products, or product category pages) and a lot of pages (such as single product pages) that you’d like Google to index, but not at the expense of not indexing and crawling the core pages. You can submit ONLY the core pages in the XML sitemap, to give Google a hint that you value them more, and then leave the less important pages out, but without blocking them.

Debugging an Indexing Issue

When you submit a bunch of pages to Google for indexing, but only a few of them are indexed, the XML sitemap comes in handy. Google Search Console shows you the total number of pages indexed in each XML sitemap, not which pages they’re indexing.

Assume you have 100,000 product pages, 5,000 category pages, and 20,000 subcategory pages on your e-commerce site. After submitting your 125,000-page XML sitemap, you discover that only 87,000 of them have been indexed by Google. But which of the 87,000 is it?

To begin with, your category and subcategory pages are most likely your most essential search objectives.

I’d make a category-sitemap.xml and a subcategory-sitemap.xml for each category and submit them separately.

You should see near-complete indexation there, and if you don’t, you know you need to look into adding additional content to those pages, increasing link juice to them, or both.

You might find that product category or subcategory pages aren’t being indexed because they just have one product (or none at all), in which case you should definitely set meta robots “noindex,follow” on those pages and pull them from the XML sitemap.

Start by dividing your product pages into different XML sitemaps by category; you can do multiple at once; there’s nothing wrong with a URL appearing in numerous sitemaps.

Make an XML sitemap with a significant number of pages in each category. It doesn’t have to be all pages in that category; just enough to form a judgment based on the indexation given the sample size.

The purpose is to use the overall % indexation of any given sitemap to determine attributes of pages that cause them to be indexed or not.

You can either alter the page content (or links to the pages) or noindex the pages once you’ve identified the issue. For example, the product description on 20,000 of your 100,000 product pages can be less than 50 words. If these aren’t high-volume terms and you’re getting descriptions from a manufacturer’s feed, it’s probably not worth your time to create an additional 200 words of description for each of the 20,000 pages yourself. Because Google isn’t going to index pages with less than 50 words of product description anyhow. You should also set meta robots to “noindex,follow” for all pages with less than 50 words of product description. And don’t forget to take them out of your XML sitemap!

XML Sitemaps That are Updated on a Regular Basis

However, there’s no need to do it by hand. Static files aren’t required for XML sitemaps. To submit them to Google Search Console, they don’t even need to have a.XML extension.

Just set up guidelines for whether or not a page should be included in the XML sitemap, and use the same logic to set the meta robots index or noindex on the page itself.

 

understanding-sitemaps

Points to Remember

  • If it’s blocked in robots.txt or by meta robots “noindex,” it’s best not to include it in your XML sitemap.
  • Use your XML sitemaps as investigative tools to find and fix indexation issues, and only allow/ask Google to index pages that you know Google will want to index.
  • If you have a large site, use dynamic XML sitemaps rather than manually keeping robots.txt, meta robots, and XML sitemaps in sync.

Thank you for stopping by today. If you enjoyed this article you may also like: 3 Simple Ways to Speed Up Your Website

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Increase Engagement

Everyone enjoys getting something for nothing, which is why contests and giveaways are so popular. While you may always run such campaigns on your website, you may gain more attention if you organize giveaways on social media channels, where word spreads more easily. If you’ve never done a promotion like this before or haven’t had much luck with past tries, your trusted branding and marketing specialists here at Pushleads can get you started, with a few basic steps that are sure to boost interaction.

Identify Your Objectives

Working backwards is a wonderful method to figure out the best way to get from point A to point B, and having your goals set in stone from the start will guide every decision you make as you plan your social media giveaway campaign. You will benefit from using this type of promotion for a variety of reasons, including:

  • Boosting your brand
  • Building a following
  • Increase the number of shares
  • Bring new items or services to the public’s attention 
  • Increase sales
  • Encourage engagement and collaboration

 

increase-engagement

Knowing your priorities before you start planning might help you and your internet marketing partner come up with the finest strategies for increasing engagement. When it comes to building brand awareness vs generating sales or encouraging sharing, you’ll need completely different techniques.
Think about what you’re giving away and how it will benefit your business.

Make a List of Objectives

You have a few options for how you want to run your giveaway. For example, you may give a tier of rewards ranging from a high-value prize such as a trip or unique goods produced exclusively for your campaign, to brand gift certificates of various values or popular products, to low-cost, branded swag such as tote bags, t-shirts, and mugs. You may simply organize a contest to give away a couple of your newer products if you want to promote awareness of newer products.
Giving out products that are irrelevant to your brand is something you should avoid. For example, an all-expenses-paid vacation is a popular giveaway reward, but it must be appropriate for your brand. A vacation to Hawaii can be appropriate if you’re introducing a tropical-themed product, such as a new line of surfboards. If you’re trying to sell a waffle iron, for example, this isn’t the case. In this situation, a cooking class with a celebrity chef, or something else that more closely matches your subject or product, would be a better option.
Remember that, regardless of your other objectives, you must always aim to generate interest in your brand. A freebie that has nothing to do with your brand or products muddles the waters and may not appeal to your target market in the end.

Pick the Platform You Want to Focus On

Marketing has always been a confluence of concepts and media formats. Some advertisements are better suited for print medium, whereas others, for example, have a greater impact when broadcast. The same is true for social media promotions: you and your branding services agency must select the appropriate platform to maximize your campaign’s effectiveness.
You must recognize that different platforms resonate with different audience members for different reasons, and that understanding how these platforms work and how people use them is critical in determining how you’ll organize your giveaway and how to effectively exploit the platform’s particular features. Remember to check the promotional restrictions for Facebook, Instagram, YouTube, or whichever platform you like to be sure you’re staying within permitted bounds.

As It is Often Said, the Devil is In the Details

increase-engagement

It’s time to hammer out a plan for how to conduct your promotion after you know what you’re giving away, which social media platform you’ll be using, and what your marketing and branding goals are. In a variety of ways, your internet marketing partner can contribute to the process.
First and foremost, there are logistical considerations to be made. You’ll need to figure up the rules, such as who qualifies, how people participate, how winners are determined, and when the event will take place, to name a few.

For your campaign, you’ll also need to develop a marketing strategy. Posting content during the contest to keep people interested, increase entries, and promote sharing to spread the news should all be part of your strategy. Finally, you’ll need to figure out how to announce the winners and distribute awards.

Creating and implementing social media giveaways requires a lot of planning, and you must pay attention to details or you risk confusing and frustrating your audience. You should have an easier time designing a plan, operating a streamlined contest, and attaining your goals with a successful social media giveaway campaign if you have a creative and professional branding and marketing agency like Pushleads on your side.

Thank you for stopping by today!

You might also enjoy reading: How to Traffic Potential Customers to Your Website Through Social Media

 

increase-engagement

And if you need ANY help with your professional branding and marketing, CALL PushLeads TODAY for your FREE consultation!

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Online Marketing for Beginner's

This is the most complete and in-depth introduction to online marketing you’ll find anywhere.

Marketing on the internet changes at the speed of light. To keep up, you’ll need a solid foundation that includes the ability to think critically, operate autonomously, and be ruthlessly inventive. For that reason, we created this beginners guide: to provide you with the mental tools you’ll need to stay ahead in a competitive industry. There are numerous marketing guides available. You have a wide range of options, from textbooks to online video tutorials. However, we thought there was something missing — something that starts from the beginning and provides a fair balance of strategic and tactical moves, to already-motivated business owners. This is where The Beginner’s Guide to Online Marketing comes in.

For Whom Is This Guide Intended?

This guide is aimed at first-time marketers, seasoned entrepreneurs and small business owners, entry-level and mid-level candidates, and marketing managers looking for ways to grow their business. Most importantly, we want you to feel confident in your marketing plan after reading this article.

online-marketing

How Much Should You Read in This Guide?

Every new guide builds on the one before it. One of the main points we want to emphasize is that marketing should be viewed as a whole. This should be done in terms of growth frameworks and systems rather than just individual campaigns. This article will help you connect the numerous moving aspects of marketing to your big-picture aim, which is ROI.

Maintain a Laser-Like Focus on Your Customers

Your business’s lifeblood is its customers, prospects, and partners. Your marketing approach should be built around them. Understanding what your customers want is the first step in marketing, which can be difficult when you’re working with such a wide crowd. This tutorial will walk you through (1) how to create human connections at scale and (2) how to create customer value propositions that lead to a return on investment for your organization.

Create a Marketing Framework

Campaigns are how mediocre marketers think. Great marketers consider growth frameworks while making decisions. Learn how to turn your marketing plan into a long-term, revenue-generating machine for your company. The days of flimsy branding are long gone. Utilize metrics to create a reliable revenue stream.

Create a Narrative for Your Company

online-marketing

People use both their cognitive and emotional minds when they make financial decisions. Both are attracted to the most efficient marketing systems. Storytelling is one of the most effective ways for your organization to connect with customers. This guide will walk you through the step-by-step process of telling your company’s narrative.

Getting People to Visit Your Site: The Basics of Traffic

Your business’s growth strategy will fail if you don’t acquire visitors to your website, blog, or product. This article will lead you through some of the most common free and paid traffic acquisition frameworks.

Conversion Optimization Foundations: Get the Plumbing Right

The acquisition of traffic is only half of the marketing equation. You must devote time and effort to developing a sales plan. The practice of (1) converting first-time visitors into customers and (2) converting first-time customers into repeat consumers is known as conversion optimization. This article will show you how.

Content Marketing Can Help You Connect with Your Target Audience.

Blogging is only one aspect of content marketing. Articles, tutorials (like this one), webinars, videos, and even email signatures, when done correctly, can be significant growth drivers for your company. Concentrate on establishing trust and delivering exceptional results. Most importantly, be sure to measure the appropriate things. Create content to increase your return on investment. Measure the appropriate outcomes. This guide will show you how to do it.

Paid Advertising Can Help You Find Customers

Paid channel marketing is definitely something you’ve heard of in some shape or another. Search Engine

Marketing (SEM), online advertising, and pay-per-click (PPC) marketing are similar terms for the same thing. Marketers frequently use both terms interchangeably to refer to the same thing: traffic obtained through web advertisements. Marketers are often hesitant to adopt this strategy since it is costly. This viewpoint will put you at a severe disadvantage. It’s not uncommon for businesses to launch PPC advertising with no budget constraints. Why? Because, in any case, you should be earning a profit and this article will help you get there!

LEARN MORE about the PPC services we offer here at PushLeads! 

Email Marketing Can Help You Make More One-on-One Connections

Email marketing has a poor reputation. Why? Because it’s spam in the vast majority of cases. Email marketing, when done correctly, can be extremely effective. The key is to place a higher value on the human-to-human connection than on the transaction. Maintain a personal touch while balancing automation. This article will show you how.

Here is one email marketing option called FloDesk that creates BEAUTIFUL, professional emails, that also have a warmth and personal feel!

If you need ANY help with your email marketing strategy, CALL PushLeads TODAY for your FREE consultation!

828-348-7686

 

online-marketing

Then There's Affiliate Marketing Which Can REALLY Help You Increase Sales

It’s hard to realize the internet has been around for decades, and affiliate marketing has existed since the dawn of the internet marketing industry. It’s an excellent option for organizations that are wary of taking risks or don’t have the funds to invest in upfront marketing costs. Create a new revenue stream for your e-commerce or B2B firm by using affiliate marketing.

SEO Can Help You Get Found

Search engines are an effective way to reach out to new audiences. Companies like Google and Bing strive to provide their customers with the greatest possible user experience. The first step in developing a solid SEO strategy is to ensure that your website’s content and offerings are as good as they can be. Step 2 is to educate yourself on search engines and user experience so that you can rank appropriately. SEO is a competitive field with a bad rep for being a dark art. Here’s how to get off to a good start: How To Do Local SEO in 2021!

PR is Also a Great Way to Get the Word Out

You’ve just released a fantastic product or service. So, what’s next? Now it’s up to you to spread the news. When done correctly, public relations may be far more effective and cost less than advertising. Whether you want to engage a high-end agency or a fantastic consultant, be sure you know what you’re doing and what kind of return you can expect. Relationships are the lifeblood of public relations. This tutorial will show you how to tune out the noise and concentrate on tangible, verifiable outcomes.

Start Implementing Your Social Media Strategy

A Facebook profile or a Twitter feed is a good start. When used in the correct way, social media can be a significant consumer interaction tool and a source of increased website traffic. It’s tempting to jump into doing social media so aggressively that you create accounts on every platform out there, but that is not the most effective strategy. Instead, concentrate on a few key channels via which your brand is most likely to reach critical clients and prospects. This beginner’s guide will help you make that decision.

A Few Words on Mobile

online-marketing

The majority of businesses websites aren’t mobile-friendly, which is an issue. We live in a multiplatform world. Smartphones and tablets are rapidly gaining ground. You’re probably losing money if you don’t optimize your site for mobile users. Discover how to create a data-driven mobile strategy. This manual will assist you in learning the ropes.

Thank you for stopping by today. If you enjoyed this article you may also like “5 Ways to Grow Your Blog Following.”

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We just came across this question on Alignable. Irene Kountouris, a massage therapist based out of Westborough, MA, asked the question:

What is the most effective way of marketing for a massage therapy business?

Obviously at PushLeads, we are not massage therapists; we’re a Web Design and SEO Marketing Agency. Our special sauce is marketing your business the right way to start immediately increasing your leads from Google and other search engines. These increased leads translate into immediate growth for your business.

No, we’re not message therapists, but, there are many things that we’ve been doing to market our agency that could work for you. We’ve been in business for Eight years, have tried and tested myriad of things, and have found what works for us. Here’s what works for us, in order of effectiveness:

  • BNI – joining BNI has been the absolute best thing for my business. In a given year, BNI generates about 50-60% of my business. It also helps when I visit other BNI groups.
  • Join the Local Chamber – I just joined the local Hendersonville NC chamber; closed 2 new clients and brought in 3K of new revenue.
  • Join Local Networking Groups – join other local networking groups and attend them weekly to start generating
  • Word of Mouth – a close second, Word of mouth is constantly drumming up new business for our Agency.
  • Current Clients – many of my current and previous clients are passing referrals.
  • Google – Google now generates over 1K on ongoing business.
  • Bing – we’ve just started experimenting on Bing and found that it’s generated a 3K client for us. We encourage you to try out Bing and see if it might work for your business.

Have You Tried This?

Of course, you can always take your marketing efforts to the next level by doing a variety of things such as offering a discount, blogging on your website, and doing on ongoing email newsletter.

Up your game by trying these things:  ​​​

  • Discount – offer some type of incentive discount like 25% off your first visit or 20% Off a 90% minute session. You need to give people a sample of your work.
  • Hone Your 60 Second Presentation – attend at least 3 networking groups per week and get really good at improving your 60 second elevator speech. What is your passion for massage? Why do you do it?
  • ​Follow Up – follow up with current and previous clients and ask how they are feeling and doing? ​Don’t directly ask them for business, just open a dialog. They’ll tell you if they’re stressed and need a massage. Book their next massage view text if so.
  • Blogging – start regularly blogging on your site, this will help your site start showing up in Google. Blogging will also give you an excuse to do an email newsletter.
  • ​Email newsletter – Yes, you knew it was coming. Send out at least a monthly newsletter and share your most valuable blog posts. This will help you become top of mind with your current, previous, and prospective clients.
  • ​Sharing on Social Media – always share every blog post that you do on 2-3 of your social media channels. ​This will help you earn links and show up higher in Google searches.

Go Forth and Prosper

With marketing, there really isn’t one thing that you can start doing that will magically start growing your business. If you rather start approaching the marketing of your business with sound strategies and tactics, things will start improving and your business will start to steadily grow.

Go forth and prosper!

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Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk. Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over. And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google. Unfortunately, the web was littered with more examples of things that look like this: Alas, here's yet another example of keyword stuffing. Google hates this. Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely. Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience. Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market. For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people. Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines. When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value. Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time. So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video). Go forth, always add value to the web, live, and prosper.
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