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Marketing

Learn about current marketing trends, strategies for growing your business, and how can you effectively grow going forward.

Marketing Automation; What Is It?

At PushLeads, a frequent question we get from our clients is, what is marketing automation, and why do we need it? Simply put, it’s the computerized management of marketing operations and complex campaigns across a variety of channels.

Marketing automation enables companies to send automatic messages to customers via email, the web, social media, and text. In accordance with processes, which are collections of instructions, messages are issued automatically. Workflows can be developed from the start, altered using templates, or modified in the middle of a campaign to boost efficiency.

Marketing and sales teams use marketing automation to automate online marketing campaigns and sales activities in order to increase revenue and productivity. When repetitive tasks are properly handled by automation, and human error is reduced, employees can focus on higher-order problems.

It makes it simpler to generate leads, nurture them, and score them, which also makes it simpler to determine the campaign’s overall performance. As a firm grows and becomes more complex, automation has a greater impact on time and financial savings. Good marketing automation software, like Active Campaign, is designed to expand your business.

How Does It Help Businesses?

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The tasks involved in modern marketing and sales activities take a lot of time. One of the technologies used to streamline and simplify marketing automation is to have it computerized and functioning automatically. When a business automates some of the most time-consuming lead qualification and campaign planning processes, it is known as marketing automation. The business environment must be automated because it is growing too complicated and changing too quickly.

Instead of manually sending each email, message, campaign, or post you create, you can create a digital marketing strategy with marketing automation. 

With the help of effective automation systems, you can identify your target, produce the relevant content, and begin taking actions based on schedules and customer behavior. You can focus on other tasks once your campaign launches before assessing and updating your marketing strategy plan when the results start to come in. An automated marketing strategy may boost income and ROI while saving time and resources while you focus on growing your business.

What actually happens when marketing automation is used?

Through a range of interactions, including emails, website visits, app usage, and social media use, you gather consumer data. With the use of this information, each consumer may be seen from all angles.

This helps us quickly and accurately identify the right audiences, segmentation and then targeting processes are automated via marketing automation. Customization of automated messages depending on customer profiles. Relevant and personalized messaging may be developed for email, mobile, social, internet experiences, and more with just a few simple clicks.

  • Whether you have 100 or 100 million clients, you can effortlessly and efficiently give them personalized experiences.

In Closing

We hope that this article answered your questions about marketing automation. If you are interested in starting a campaign CONTACT PushLeads today for a FREE consultation, and let’s go over your options. 

READ NEXT: 10 Best Lead Magnet Examples

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What is B2C Marketing Automation?

Marketing automation is the process of using software to send campaigns to your clients and prospects automatically based on your chosen settings. But what is B2C Marketing Automation really?!? Rather than sending out one-off email campaigns by hand, these “automatic” emails can be set up once, with parameters suited for each particular recipient, and will then send themselves once they satisfy certain conditions, saving time in both preparation and execution!

Marketing automation can help you reach out to your prospects with customized content at scale (and in an automated manner) in order to build meaningful connections. Not only will you save time, but you’ll also be able to track engagement, which can be used to create more effective campaigns with a higher return on investment. According to a CRM Essentials report, firms who use marketing automation get a 49 percent to 52 percent boost in qualified prospects.

What is the main purpose of marketing automation?

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Marketing automation is a great approach to keeping in touch with your customers. It’s especially helpful for marketers that want to streamline email marketing while saving time!

Marketing automation’s core premise is to use data to improve company operations and marketing channel activities in order to improve reporting accuracy and productivity while also guaranteeing that each channel generates money. Marketers can define marketing material that suits each individual client profile using marketing automation, which provides real-time intelligence on prospects’ interests and activities. 

Marketers can use this information to customize marketing messaging so that it speaks their target audience’s language, resulting in more relevant engagements at the right moment.

What are marketing automation platforms, and how do they work?

Marketers can use marketing automation solutions to automate their marketing operations across numerous channels. These software companies provide a variety of tools, such as email and social media solutions, to assist them in spreading the word about your company with less effort on your part!

Let’s imagine you’re a natural at customer service and want to contribute to your company’s success by offering outstanding support. Marketing automation tools allow you to send automatic emails to clients so that they receive tailored messages from your company even if you don’t have time for one-on-one conversations, making it easier for them to participate and feel heard. These tools can assist you or your marketing team in being more productive and efficient, allowing you to devote more time to strategic and creative projects while increasing revenue.

What advantages can marketing automation provide?

For organizations of all sizes, marketing automation is a terrific way to save time and money. There are far too many advantages to list here, but here are a few of the more notable:

Reduces the number of tasks that must be repeated: Freeing up time for the marketing team.

  • Personalization: Using distinctive messaging to make customers feel like they’re more than just another face in the throng.
  • List segmentation: This feature allows you to send relevant content to the right people.
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Even better, automation is said to have yielded an 80 percent return on investment, 46 percent growth, 26% more leads, and more productive marketers.

9 B2C marketing automation examples

1. A series of welcome emails

Your welcome email is your first opportunity to create a positive impression on your readers. Marketing automation is a fantastic approach to providing your subscribers with a memorable experience. One-time welcome emails or a series of tailored communications can assist in the onboarding of new clients, leading them through their initial engagement with you while also thanking them!

2. Email reminders

Allowing consumers to plan reminder emails to send on specific dates is a terrific approach to not only deliver your content when it’s most relevant but also to keep them coming back for more.

3. A birthday or an anniversary

Sending a special offer to your clients on their birthdays or anniversaries is a great way to boost income while also enhancing customer satisfaction.

4. High-ranking official

It’s simple to build up a sequence of emails that will make your VIP clients feel special and keep them engaged and spending when you employ automation.

5. Re-engagement

You can use an exclusive offer, a “Save on your next order” discount, to entice email subscribers who haven’t shopped in a while.

6. Emails with surveys and feedback

Marketers can use surveys to gather feedback on products, services, and upgrades, which is a great approach to including automation in their campaigns. These are usually sent out in response to events such as purchases or programs, site, or product updates.

7. Emails for feedback and testimonials

Do you have a new client? Do you, on the other hand, have a regular customer? You may take advantage of this chance by setting up an autoresponder to send them an email asking them to post a positive review for your company.

8. Product launches and updates

When a company launches or upgrades a product, it’s a great moment to reach out to customers and interact with them. This is easier than ever before, thanks to marketing automation!

9. Newsletters

Newsletters used to be thought of as “one-off” emails sent out when something important needed to be announced. Email newsletters are now set up to go out to subscribers automatically on a regular basis, such as:

  • Weekly\sBi-weekly
  • Monthly
  • Quarterly

In Closing

It’s time to put this motivation into action in order to grow your B2C company’s income and profits. The marketing automation techniques of PushLeads will make your marketing journey a breeze, so give us a call and let’s set up your FREE consultation TODAY!

If you enjoyed this article, you may also like: What is Demand Generation?

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Millennial Marketing Strategy

Between 1981 and 1996, millennials were born, and aspects of the generation are distinct; therefore, your millennial marketing strategy has to be. They express themselves and identify in a variety of ways. They recall the events of September 11th, 2001, as well as the wars in Iraq and Afghanistan. They’ve observed their baby boomer parents and are frequently dissatisfied with the progress they’ve seen them make in changing the status quo. These and other variables influence marketing techniques aimed toward Millennials.

You must understand Millennials if you want them to become clients as a business owner.

Consider the following:

  • Millennials are fascinated by and enthusiastic about new technology.
  • They are interested in the bottom line.
  • They place a premium on authenticity and have a built-in fraud detector.
  • Much of their thinking is influenced by social media.
  • They expect all your internet material to be concise and mobile-friendly. This straightforward method is already present in the PushLeads digital marketing approaches, we’re well-versed in the best ways to sell to Millennials.

Marketing Advice for This Age Group

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Millennials are intelligent, media-savvy, and wary. To make them long-term customers, capitalize on these features.

Marketing to Millennials can be done in a variety of ways, including:

  • Putting clients at the center of your attention.
  • Gift certificates and discounts are available.
  • Organizing amusing competitions.
  • Encourage word-of-mouth marketing, which has a lot more clout than advertising.

  • Figure out how to get them to test your product.
  • Be active on the most prominent social media platforms, such as Instagram, Twitter, and Snapchat is essential.
  • Prioritize your mission over your product or service.
  • Allow people to see how hard you’ve worked to grow your company.
  • Make reference to what you have in common with this age group.
  • Know who their influencers are.

Because this generation can smell insincerity a mile away, make an effort to connect with them in a genuine way. Don’t just market to Millennials; instead, make genuine connections with people in their age range.

What Are Some Examples of Mobile Marketing Techniques?

Millennials spend the same amount of time on their phones as bibliophiles do reading. They’re glued to their phones and iPads. As a result, using this medium to promote Millennials makes sense. Although no one enjoys spam, most Millennials are open to new and creative products and services. Use tools like: to send out your marketing messages to this connected community.

  • Posts on the blog.
  • Customer feedback.
  • Marketing via e-mail.
  • Events will be held both online and in person.
  • Promotions for a fee.
  • Podcasting and mob casting are two different types of podcasting.
  • Recognition software.
  • E-newsletters.

Above all, marketing to Millennials necessitates paying attention to them. Pay attention because they’ll tell you what they like and dislike. This audience is honest with you about what they require from you.

What Are the Benefits of Using a Digital Marketing Company?

It takes a full-time commitment to run a company. It takes time, effort, and experience to market your business. Your web marketing methods must also be regular and constant in order to be most effective. PushLeads produces outcomes by relying on a practical approach to marketing to Millennials. First, we’ll meet with you and ask you questions about your business objectives. They then tailor our products and services to your exact requirements.

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In Closing

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Creating an Online Course

It is feasible to achieve personal, professional, and, most importantly, financial independence by creating an online course that is successful. So let’s talk about how you can get started creating an online course that you can sell to your target market.

It is no secret that this market is growing and developing.

Because of the pandemic, the eLearning market has grown tremendously, and growth predictions have shifted significantly.

According to a post-COVID study, the market reached $250 billion in 2020 and is predicted to reach $1 trillion by 2027.

Make an Online Course Right Now

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You’ll find three things you absolutely must know about creating a successful online course in this post.

  • Your Online Course’s Target Audience

The first thing you should do is figure out who your target audience is. You will rarely find someone willing to pay for a course if there isn’t a public willing to listen.

You can have the best product in the world, but you won’t be able to sell it if no one knows about it.

As a result, your first priority should be to identify and cultivate your ideal audience. When you’re analyzing it, attempt to figure out what they already know and prepare for it. There’s no reason to teach at a lower level than they are. Understanding what abilities or knowledge your consumers require will aid you in developing a successful course.

Obviously, the information you give to them must be valuable to them, and it should be as specific as possible. It’s all about the niche here, which is one of the most crucial aspects of internet marketing and blogging.

The more specialized your target audience is, the easier it will be to engage them and build a loyal community around your online course.

But how can you get the community to participate?

Developing & Disseminating Quality Content

I believe that videos are the ideal way to do this nowadays, while utilizing a variety of channels through which to share them, including YouTube, Facebook, Instagram, and Snapchat.

It’s not so much about the one you pick as it is about the stuff you post.

Remember that while social media is a wonderful tool for disseminating information, you must always have a “base” for communicating with these people. This foundation can be your website, blog, email list, or database.

Resources for Your Classroom

The tools are the second crucial component without the proper instruments. It’s difficult to sell or promote your information. To develop your online course, you’ll need the necessary tools.

In practice, software for managing member areas, sales pages, and email marketing is all you really need.

One of the limited options accessible is Clickfunnels. You’ll need to manage the creation of any pages you use to sell and promote the course, as well as send emails.

creating-an-online-course

You may do it with other programs like WordPress and Optimizepress, but if you need to combine numerous elements, your project may get complicated.
Kajabi is another excellent option for delivering your online course. It’s a one-stop-shop to make your life easier!

You’ll also require a payment management service. Again, there are multiple possibilities in this scenario, each with its own set of advantages and disadvantages.

Clickbank, Stripe, and PayPal are just a few of the accessible payment processors. Clickbank, for example, maybe advantageous because it also handles billing, refunds, and affiliate networks.

Tools for Creating Content

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In addition, you’ll require content creation software. You can begin by using your smartphone. Almost all phones now have superb cameras, with quality that is frequently semi-professional. Natural light also outperforms any pricey lighting setup.

In terms of editing software, there are a plethora of free options available. You can record screencasts and edit videos with programs like iMovie or QuickTime. They are simple to use, and you can achieve excellent results without spending thousands of dollars on pricey software. Powerpoint can also be used to generate slides and movies.

 

There are various services you may utilize to help you design and sell your online course as an alternative to setting everything up on your own (with all of the resources described above).

I really like Kajabi, a platform that houses all of the tools you’ll need in one place. You’ll be able to establish a membership site a landing page, manage and send emails to your mailing list, create an online course, and even build a website.

Expertise in Creating Your Course

Obviously, you can’t make anything we’ve discussed so far without specialized understanding.

It doesn’t matter if you’re a renowned professor with decades of expertise. Many times, all you need to do is stay one step ahead of your audience and know something they don’t.

Consider what you are enthusiastic about, or if there is something about which your friends or acquaintances have contacted you for information. There will almost certainly be something you know that no one else does.

Obviously, the amount people will pay for your classes is proportional to your preparation and talents.

Make use of comedy while you create your material. Try to strike the appropriate balance and add your own personal touch to it. To engage users, share stories or anecdotes that help emphasize your arguments.
Keep your course’s modules to a minimum. Learning modules should take no more than fifteen minutes, in my opinion.

Variety is also crucial. Audio, images, video, and text should all be included in a good course. Remember that the more detailed your course’s content is, the better.

In Closing

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I hope this article has provided you with a broad understanding of this ever-changing environment.

E-learning and online courses are expected to grow to be a trillion-dollar industry by 2023, altering the way we learn and share information.

If you want some additional help, we’d love to partner with you! 

Call PushLeads TODAY and connect with one of our Marketing & SEO Experts!

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Online Marketing Made Easy

The pace of online marketing is lightning fast. To stay up, you’ll need a solid foundation, as well as the ability to think critically, operate independently, and be endlessly inventive. That’s why we created this guide: to arm you with the mental tools you’ll need to stay ahead in a competitive market. There are numerous marketing handbooks available. You have a wide variety of options, from textbooks to online video tutorials. However, this guide will take you quickly through the basics without any further research. 

This was written for first-time marketers, seasoned entrepreneurs and small business owners, entry-level and mid-level candidates, and marketing managers looking for materials to teach their direct reports. We want you to feel confident about your marketing approach after reading this article. 

With regards to growth frameworks and systems, rather than campaigns, this is what you need to do. This guide will help you connect the numerous moving aspects of marketing to your big-picture aim of ROI if you read it from beginning to end. 

Keep Your Customers at the Forefront of Your Mind

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The lifeblood of your business is your customers, prospects, and partners. Your marketing strategy should be centered on them. Understanding what your clients want is the first step in marketing, which may be difficult when working with such a broad group of people. This post will help you know how to create human connections. Let us begin. 

Establish a Marketing Plan

Campaigns are what average marketers think of. Growth frameworks are how great marketers think. Learn how to turn your brand’s marketing plan into a long-term, revenue-generating machine. The days of flimsy branding are no longer with us. Build a strong revenue stream by leveraging metrics.

Brand Storytelling

People use both their cognitive and emotional minds while making financial decisions. Marketing concepts that appeal to both are the most effective. One of the most effective ways for your business to engage with customers is through storytelling. The mechanics of cultivating your company’s story will be walked through in this guide. 

online-marketing

Attract People to Your Website

Your business’s growth strategy will fall flat if you don’t acquire visitors to your website, blog, or product. Today we’ll walk you through the most prevalent free and paid traffic acquisition frameworks for getting people to visit your website.  

 

Conversion Optimization

Only half of the marketing equation is traffic acquisition. You must devote the necessary resources to developing a sales plan. The practice of turning first-time visitors into customers and first-time customers into repeat buys is referred to as conversion optimization. You’ll learn how in this article.

Use content marketing to establish relationships with your audience. 

Blogging isn’t the only way to market content. Articles, guidelines (like this one), webinars, videos, and even email signatures may all be effective development drivers for your company if done correctly. Concentrate on establishing credibility and delivering exceptional results. Most importantly, double-check that you’re collecting the appropriate data. Produce content with the goal of increasing return on investment. Accurately measure outcomes. You’ll learn how to do that in this guide. 

Use Pay-Per-Click Advertising to Find Customers

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You’ve probably heard of paid channel marketing at some point. Search Engine Marketing (SEM), internet advertising, and pay-per-click (PPC) marketing are some of the other terms used to describe this topic. Marketers frequently use these terms interchangeably to refer to the same thing: internet ad traffic. This strategy is typically avoided by marketers due to its high cost. Don’t put yourself at a disadvantage by thinking like this. Companies frequently execute PPC advertisements with restrictive budgets. Why? Because, in any case, you should be making a profit. This article explains how to get started. 

Use Email Marketing

The term “email marketing” has a negative connotation. Why? Because it’s usually spam. Email marketing may be extremely effective if done right. The key is to put the human connection ahead of the sale. Maintain a personal touch while automating. You’ll learn how in this article. 

Use Affiliate Marketing to Drive Incremental Sales

It’s difficult to think the Internet has been around for decades. Affiliate marketing has existed since the beginning of the Internet. It’s an excellent option for companies who are wary of taking risks or don’t have the funds to invest in upfront marketing expenses. Create revenue streams for your company by utilizing affiliate marketing. 

Use SEO to Improve Your Visibility

Search engines are a fantastic way to reach out to new people. Google and Bing strive to provide the greatest possible user experience to their customers. The first step in developing a successful SEO strategy is to ensure that your website’s content and products are of the highest quality. Step 2 is to tell search engines about your user experience so you can rank where you want to be.

SEO is a competitive field with a shady reputation. Here’s how to get your project off to a good start.

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Use Public Relations to Disseminate Information

You’ve just released a fantastic new product or service. What now? Now it’s up to you to disseminate the news. Good public relations can be far more effective and less expensive than advertising when done correctly. Whether you employ a high-end agency or a fantastic consultant, be sure you know what you’re doing and what kind of return you can expect. The heart and soul of PR are relationships. This tutorial will show you how to tune out the noise and concentrate on real, measurable outcomes.

Implement Your Social Media Plan

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Your social media strategy entails more than a Facebook page or a Twitter account. When used effectively, social media can be an effective customer interaction tool and a source of website traffic. It’s all too tempting to get caught up in the craze and create accounts on every social media platform. This is a bad strategy. Instead, concentrate on a few important avenues via which your brand may reach critical clients and prospects. This article will demonstrate how to make that decision. 

A Few Words on Cell Phones

It’s a problem that most businesses aren’t mobile-friendly. We live in a world where everything is available on multiple platforms. Smartphones and tablets are rapidly replacing desktop computers. You’re probably wasting money if you’re not optimizing your site for mobile traffic. Discover how to create a mobile strategy that is data-driven. This book will assist you in gaining an understanding of the basics.

In Closing

If you want some additional help, we’d love to partner with you! Call PushLeads TODAY and connect with one of our Marketing & SEO Experts!

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Let's Jump Right & Explain How to Do Google Ads!

Whether or not you show in search engine results as paid ads are determined by a number of criteria, the most important of which is your bid and three basic guidelines! Following these three guidelines in the case of PPC (pay per click ads) will result in low-quality ratings, which translates to higher advertising expenses. Your Ad Rank, which is a mix of your bid and a quality score that Google assigns depending on the relevance of your keyword, ad, and landing page, determines your cost per click.

The three rules can be summarized as follows: Join or Die. Google’s goal is to provide a consistent search experience, and the three guidelines support that goal; violators will face the consequences. Isn’t that a bit harsh? Let’s break down these golden guidelines so we can follow them and succeed! In a practical sense, being “the person who abides” pays dividends.

Google Will Be Pleased IF

  • Make an effort to stay current. Build each ad’s strategy and structure around the users’ search intent. If you don’t have what people are looking for, don’t act as you do. When consumers leave your website, Google considers it to be a bad user experience and lowers your quality score. Because you pay for each click, bringing relevant traffic to the site is also in your best interests.
  • Make the site mobile-friendly. In the third quarter of 2018, mobile traffic accounted for up to 43% of all site traffic in the United States**. Ascertain that your mobile site loads quickly and is completely functional. In Google’s opinion, failing to provide a solid mobile experience is a significant failure (and, once again, damage to quality ratings).
  • Adhere to Google’s advertising rules. Don’t use clickbait, deceptive content, or excessive capitalization, for example. If you irritate Google, they may even suspend your account. It is strongly advised that you go over these recommendations again.

Follow This Additional Guidance

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It’s time to take care of the other critical components: bidding and optimization, once you’ve ensured that you’re in line with searchers’ objectives and that you provide a pleasant user experience. When you enter the digital world, you’re entering a competitive and dynamic market where the cost of each click is heavily influenced by your competitors’ ad rank. So, given the high stakes of the competition, how can you work with the account to get the most bang for your buck?

Assess & Measure

Define your Google Ads advertising objective. Are you a salesperson? Trying to get people to download e-books? Are you looking for leads? Make sure you have detailed tracking in place for each targeted activity. This will assist you in determining whether Google Ads is the right channel for you.

Don’t Leave Things to Chance

Consider how much you’d be willing to spend for a user to execute a particular action, and tailor your account to that figure. This is a never-ending process. Keep in mind that you’re competing against opponents who are continuously adjusting their bids, and you’re also reacting to new competition entering and quitting the arena. Furthermore, users’ basic search habits can shift over time. The name of the game is to know your numbers, observe, and react.

Maintain a Tidy Account Structure

A decent structure guarantees that your adverts are displayed in response to the correct search term and that the user’s search intent is effectively addressed. Clean data is ensured by properly directing traffic between ad groups. A jumbled structure may lead to misinterpretation of facts and erroneous conclusions, causing you to stray further from your advertising goal.

Begin Small, Then Scale Up

How you begin is determined by your budget and the level of competition in your industry. Companies with limited resources should begin with more specific keyword match types and lower bid levels, gradually increasing their bid levels. Otherwise, you run the danger of blowing up a significant chunk of your budget in a matter of hours.

Use Search Term Reports

We’ve encountered far too many accounts where the search term reports have never been tinkered with. This is the most straightforward method of wasting money on Google Ads. Make sure you use negative keywords to filter out irrelevant traffic and respond to search terms that are relevant to your organization.

Pick Your Battles Carefully

Bidding hard to appear at the top of the search results does not necessarily yield the greatest results. The most clicks are attracted to the top position, but it is also the most expensive. It’s possible that by eliminating a position or two, you’ll be able to increase your profitability without sacrificing a lot of volume.

Take Advantage of Google Ads’ Features

Google Ads is a robust platform that enables detailed ad segmentation and optimization. Knowing how to use this platform will help you get the most bang for your buck. You can utilize bid modifications to alter your bids based on demographics, devices, and time. Testing tools, re-marketing, Gmail advertisements, display ads, YouTube ads, countdowns, and a plethora of other choices are all available to you.

In Closing

Thank you for stopping by today! If you enjoyed this post, you may also like: How to Create a Brand Strategy That Will Guarantee Long-Term Success

If you would like to start a PPC ad campaign, and want some professional guidance. Partner with the experts at Pushleads! We want you to Be Visible & Grow!

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Target Audience Research

Original data boosts content, elevating a firm and generating new interest in a brand.

Leading B2B companies recognize the power of data and frequently use it to create content that keeps them top-of-mind with their customer demographic. Conducting your own target audience research is one of the best ways to acquire data to support a particular point or story perspective.

DIY Market Research

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Primary market research used to be a costly, time-consuming operation that sometimes yielded data that were immediately outdated. Companies are now using DIY market research to rapidly and cheaply gather fresh, topical insights that improve the quality and value of their content marketing initiatives.

Here are three real-world examples of how leading businesses have used DIY research to create successful content marketing campaigns.

1. For a product launch, Brex prepared proof points.

Most companies devote a significant amount of effort and resources to creating a value offer that will appeal to a certain target group. Companies recognize the need for trustworthy communications, yet they frequently fail to back up claims and statements with evidence.

Brex, a fintech business, recognized the necessity of testing a message before committing to a large marketing campaign.

NetSuite, a major enterprise resource planning (ERP) solution, was launching its first corporate card integration. To develop a value proposition and a trade show presentation for a new product launch, it turned to DIY market research.

Aliza Edelstein, Director of Product, Partner, and Content Marketing wanted to see if consumers could “regain control of their corporate card and save hours off the month-end book closure.” Instead of merely saying that Brex’s card and the system will provide a better and faster experience for clients, she intended to acquire evidence to back up her claim.

Edelstein’s team examined three important benefits of their value proposition using a combination of qualitative and quantitative research: efficiency, decreasing human error, and receiving more accurate data. They needed to know if their audience would find the term “bean counter” objectionable as part of a possible creative implementation.

Live, in-depth interviews with financial and accounting leaders were conducted by Edelstein’s team. Brex created a quantitative poll based on these findings and sent it to a panel of 292 finance and accounting professionals. Edelstein gathered survey responses in under two days and discovered insights that backed up the team’s value proposition.

The team prepared a research report that highlighted data in a digestible, accessible way for the trade show presentation. In an engaging spin on the “bean counter” theme, these were provided in seat drops before the presentation, along with jelly beans.

The key to exploiting research insights, according to Edelstein, is to present a compelling tale.

2. In thought leadership content, IBM drew on primary research.

The Institute of Business Value, an IBM think tank, focuses on bringing innovation to the market, both for IBM and for external companies. The institute’s thought leadership content, which is published in books, essays, blogs, and other formats, is powered by continuous primary research.

“We need to show that we comprehend the future,” said Dave Zaharchuk, the Institute’s Research Director. “Because IBM has been around for more than a century, our clients look to us to innovate specific business processes within their companies.”

However, market research design, fielding, and analysis might take a long period, making it difficult to obtain market insights quickly. “Once we’ve determined the need for the data, it’s critical to get a survey out in the field, and to the audience, we want to reach as soon as possible.”

The institute may design a panel based on demographics, geography, and professional characteristics using SurveyMonkey Audience, which offers them access to more than 50 million people worldwide and extensive targeting options.

In order to properly comprehend what is happening in the industry and how firms should plan to confront trends, Zaharchuk believes that insights are essential. He remarked, “SurveyMonkey has truly helped us obtain insights to stay inventive in the business and gives our clients a better glimpse into the future.”

3. Wrike creates viral PR content based on original research.

Wrike’s objective is to “make millions of teams incredibly productive,” thus cursing in the office is only loosely tied to what the company does. They recognized, however, that vulgarity in the workplace was a topic that would get people’s attention.

Wrike intended to establish themselves as a thought leader and specialist in the field of workplace efficiency.

When the team was debating whether or not to use a curse word in a banner ad they were working on, they came up with the idea for the “Swearing in the Workplace” poll.

target-audience-research

The team created a survey using SurveyMonkey. Wrike had previously spent weeks trying to collect a thousand replies on a survey by using social media profiles and email marketing. In comparison, they were able to collect that many replies in under an hour utilizing SurveyMonkey Audience.

Wrike was able to quickly collect replies from their target population using SurveyMonkey, and it also assisted them in analyzing the data they received. Instead of providing a “data dump,” as some DIY programs would, SurveyMonkey assisted them in identifying trends in the data, allowing them to quickly develop engaging content.

Wrike was featured in over 100 articles, including a segment on The Today Show. While focusing on swearing was a bit off-the-beaten-path topic with some risk, it was a huge hit in PR and social media efforts, and it helped people see the brand in a new light.

When it comes to content marketing research, the Wrike team has a pro tip: if you can locate data that appeals to your clients, your company, and your team, it will help you build a far more engaging brand.

In Closing

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Strategies Used by Successful Bloggers

What are the most significant hurdles, practices, and goals for bloggers in recent years? What are the strategies that bloggers are using to stay successful amidst the evolving demand? 

As the amount of time people spend writing is increasing, the frequency with which it is published is decreasing.

Although videos, and photos are becoming increasingly prevalent, bloggers demonstrate that writing is still important. (Thank you, Lord!) Bloggers are devoting more effort than ever before to producing high-quality content. However, the number of hours in the day is still the same, so something will have to give.

It’s no longer enough to publish 500-word articles every day in order to keep people’s RSS feeds full. Instead, an increasing number of bloggers are switching to a weekly or biweekly routine while spending more time writing original, quality content. Some  only post a few times per month, even though  they know that there is a link between frequency and success.

This raises the question of how we can keep up with the demand when we don’t have the resources, funding, or talent to produce at a higher level.

If you’re caught deciding whether to generate more material to meet frequency demands or better content with less frequency, in my opinion, it’s best to create less content that is of higher quality and better tailored to your audience’s interests.

Quality and media are more important than ever before.

bloggers

I performed a happy dance when I discovered that a recent study found that bloggers who have a formal process for revisions are 43 percent more likely to have positive results.

However, adding an editor to the process increases the overall time spent on a blog post, which goes back to the argument I made earlier regarding being limited to only 24 hours a day to work with. And while the majority of bloggers still edit their own work rather than going through a professional editing process, I’m looking forward to the day when all content providers utilize editors—because it actually does make a difference. After all, no one enjoys reading blog posts with several errors, and a poorly written piece lowers your authority as a thought leader.

Bloggers are experimenting with incorporating different sorts of media within their written pieces of material, in addition to the equation. The majority of bloggers are using more photographs in their postings, which helps to break up the material and adds a visual aspect, rather than having just a huge block of text.

When it comes to other types of media, such as audio and video, I find it intriguing that the majority of bloggers report that integrating audio in their material has yielded positive effects.

This, I believe, is due to the growing number of podcasters, as well as the inclusion of an audio reading of the blog article itself. People prefer to consume knowledge in a variety of ways, and audio has shown to be one of the best because it allows consumers to multitask while listening.

Photos are still one of the most popular type of media among bloggers, with 30% more employing numerous images to entice readers into their pieces. Bloggers that employ video, audio, and graphical elements report positive results as a consequence of their increased use of media.

Long-Form Articles Outperform Short-Form Articles

As you might expect, while bloggers devote more time to each article, they do not devote more time to writing the same number of words. The length of blog postings is increasing. Successful bloggers are  gravitating toward long-form posts of 2,000 words or more.

We’ve seen the benefits of longer form content here at Pushleads. This is because today’s readers are seeking for a one-stop shop for all of their information needs. They don’t want to go through a number of 250-word pieces when they can find the answers they need by skimming through one 3,000-word post. Research shows that  when a post is 2,000 words or more, there are positive results reflected in the analytics.

The typical blog post today is 1,142 words long, which is 41% longer than the average blog post a few years ago. Additionally, six times as many bloggers write entries of 2,000 words or more. It’s no surprise that writers are devoting more time to blogging than ever before.

After seeing that longer form posts produce better results, I’d be willing to bet that the average word count will rise next year as well. 

Content Promotion Success = Paid Promotion + Influencer Marketing

It’s understandable that employing paid advertising to promote blog entries was not particularly popular back in 2014. Social media ad platforms were in their infancy at the time, and most individuals didn’t know how to make the most of them.

Paid content promotion has increased 5 times since 2014, according to a recent study. If the current trend continues, half of all bloggers will be utilizing paid services within the next four years.

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Paid services are appealing right now in part because their reporting features help us legitimize our expenditures in ways that most other advertising strategies do not. It’s always about demonstrating efficacy, comparing content marketing efforts to goals, and reaching people where they are. We can achieve this thanks to paid advertising like PPC (pay per click) that offer targeted, customized options.

Take a moment to READ some testimonials of what our clients have experienced. 

Anyone can become an advertiser thanks to Google Ads, and platforms like Facebook, Twitter, Instagram, and Pinterest. I t’s no surprise that the strategy of paying to boost consumption is skyrocketing.

While none of the other promotion strategies have come close to matching the tremendous surge in paid services, influencer marketing has had its own increase, especially in recent years.

It’s worth noting that, while influencer marketing isn’t the most common kind of marketing, it’s said to be one of the most effective. Almost half of bloggers who collaborate with influencers report significant benefits.

Even though social media marketing is the most extensively employed method for promotional efforts, it only accounts for roughly 30% of the marketing that bloggers are doing that is yeilding results.

Remember that just because something is simple, such as tweeting or sharing a Facebook post, does not mean it will be successful. You may gain more from devoting your time and resources to the strategies that are not as easy to implement, but do yield better results.

It's a Good Idea to Keep Old Posts Updated

bloggers

While only 55% of bloggers update older posts with new material and links, 74% of those bloggers that do report great outcomes. This means that those who aren’t doing it may not even realize what they’re missing out on! 

  • It enables you to reuse content that you’ve already invested a lot of time and effort on.
  • It tells Google that you’re still producing popular content.
  • It demonstrates that you care about your readers by giving them with useful information on a regular basis.

 

We’ve established a new method at Pushleads in which we go over our most popular blog posts using Google Analytics and update the top 10 posts every quarter. 

This helps us to keep ranking for the phrases people are looking for and giving them the information they need.

When Lisa Jenkins of Social Media Examiner discovered that visitors were still finding and clicking on older articles via Google, but their bounce rates were rising, she decided to try this method. Starting with those articles is a terrific place to start when it comes to establishing a successful update plan.

While you can update the text, you should always put a date stamp at the top of the article to show visitors when the item was last updated, and you should never modify the original URL, otherwise you’ll lose all that link juice.

Bottom Line: The New Blogging Is Effective

“The old way of “blogging” is out, while the new blogging which includes “content marketing” is in. Bloggers are no longer just writers; they’re also strategists, editors, promoters, and data analysts. Spending hours producing a piece of content isn’t enough. The quality, relevance, and promotion of bloggers’ creations determine their success.

Bloggers’ success advances in lockstep with their willingness to evolve into content marketers.

This is good, particularly for those of us who are still camera-shy or uninterested in the Snap-stagram craze. sWe’ll all be fine if we keep putting our attention into writing, employing the proper editing, and focusing on the marketing that provides the biggest ROI. 

Thank you for stopping by today!

If you’d like some help with a marketing campaign to help grow your blog, we’d love to connect with you!

Please reach out to us through the link below and we’ll set up a time to talk.

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Content Marketing for Demand Generation

Well, here we are about to cross over into the eleventh month of 2021, and I think we can all agree that this past year was strange, disruptive, and has thrust us all into uncharted ground in terms of demand creation tactics. If we thought content marketing was evolving quickly since 2020, as we go into 2022, we’ll be saying, “Hold my beer.”

Recently, there’s been more pressure to develop trustworthy content while increasing demand for our products and services. For many agencies, the push to be more digital, create more direct interactions with customers, and do it all from the comfort of working from home has skyrocketed.

There's Been a Pivot in the Evolution

Before 2020, the goals were to generate material that could be found via search and to meet the information demands of potential customers. But that is no longer sufficient. We must spark new inquiries and desires going into 2022 and provide the next greatest experience to satisfy them.

User experiences that are both personal and individualized (yes, those are two different things) are increasingly essential. In many ways, our content now has to act as a stand-in for the in-person experiences we provided to potential customers in the past. Much of the professional world has shifted from in-person conferences, retail shopping, and meetings to many of our daily activities being done via internet.

Content from influencers, executives, marketing, sales, customer service managers, and even other customers is now used to govern and feed today’s digital experiences more often than in-person ones.

As a result, when selling products or services, the plethora of digital content developed to supply the demand is inextricably linked to the success of a business and will reflect (positively or negatively) on your company’s ability to develop it.

Simply put, is it still possible to get original quality content? It’s possible and absolutely crucial.

Demand Generation Through Connected Experiences is a New Focus

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Internal siloes were mentioned in CMI’s 2019 Content Marketing for Demand Generation Survey study. Steven Sinofsky, the former president of Microsoft’s Windows division, warned us not to “ship the org chart.” The concept is still valid. You’re doomed to communicate in the manner in which your firm is structured.

The takeaway is that you should de-silo and structure your firm so that you can create consistent and useful communications with your audiences. While progress has been achieved, many demand generation initiatives are still struggling due to the walled nature of their organizations.

This problem hasn’t gone away in 2021, and it’s been compounded by the pandemic-related “lockdowns” that every organization has had to deal with. Add to that the growing pressure on demand generation marketers to connect digital experiences more deeply in order to obtain a deeper understanding of their prospective customers’ needs and desires.

The third annual Content Marketing for Demand Generation Survey, sponsored by Vidyard, was conducted by the CMI research team in August 2020. A total of 229 replies were qualified for examination (representing 24 nations).

Many of the findings were similar to what we discovered in 2019. Demand generation marketers, on the other hand, are far more concerned with figuring out how to negotiate the hurdles of 2020 (and now 2021) than with modifying their approach to using content in demand generation campaigns. Simply put, the emphasis is on content – what to develop and where to publish it – rather than how to run content-related demand generation within the company.

E-books, for example, were the only content type that showed a significant difference from the previous year in terms of effectiveness based on the purchase stages at various points of the buying journey. They were found to be more effective in the middle stage (50%) than in the early stage (20%). The converse was true the year before when e-books were assessed as being more effective in the early stages (56 percent) than in the intermediate stages (44 percent). This data implies that demand generation marketers are employing e-books to deliver meatier material to customers during the nurturing stage of the customer journey.

Year in the Upside Down

2020 was a “year in the upside-down” (to use a phrase from Netflix’s Stranger Things series). Virtual events, such as webinars and conferences, have risen in importance, for example. In the previous 12 months, slightly more than half (56 percent) had sponsored virtual events for demand generating goals. And 71% of those polled felt virtual events were “somewhat” or “much” more essential than pre-pandemic in-person gatherings.
Businesses that succeeded in 2021 focused on creating and connecting content-driven experiences that are centered on what prospective customers care about based on interests, questions, requirements, and wants. They’re putting want at the heart of everything they do.

content-marketing

More significantly, they’re utilizing technology to connect those digital experiences in order to gain a deeper understanding of their customers’ journeys, and as a result, they’re fuelling a comprehensive, de-siloed organizational capability to produce better, more interesting content.

This new study might assist you in planning your company’s race. If you want content marketing to be a valuable – and growing – part of your demand generation plan, you’ll need to invest in it like any other important business strategy. This research could help support that investment rationale.

This is something we are aware of.

So, what’s the catch?

It’s possible that your competition has already made their argument. It’s possible that the C-suite will no longer need to be persuaded that this content marketing shift is a smart idea. It’s time for you to get started.

Perhaps 2021 will be remembered as the year when the smoke and excitement surrounding content marketing for demand generation dissipated, and we saw it in action. All we have to do now is evolve.

That is not a simple task. But this is the right time. The race has begun.

In Closing

Thank you for stopping by today!

If you’d like some help with creating a demand generation campaign, we’d love to connect with you!

Please reach out to us through the link below and we’ll set up a time to talk.

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What Is Content Marketing?

If you’ve just heard the term “content marketing” in conversation and supposed you probably should know what it means, but you’re too bashful to ask, this article is for you.

Content marketing is an approach for attracting and acquiring a particular audience by creating and posting valuable, relevant, and consistent content to drive traffic and increase revenue.

Jeremy Ashburn, PushLeads

“Valuable” is the important word here. It’s what distinguishes this definition from ones that could apply to virtually any form of promotion. You’re sure to know something is suitable for a content marketing campaign is when people search for it. Determining whether something is an ad or content marketing depends on how each person responds. The question is whether or not the recipient found it helpful. Delivering as much value as you possibly can to your target audience is the initial goal. However, you may still feel somewhat confused about content marketing, so let me give you a few examples.

Five Examples of Content Marketing

There are several different kinds of content marketing out there. My goal is to offer you an overview to get you into the mindset of a professional content marketer, so you can start spotting the possibilities everywhere you look.

  • Infographics. Statistics, charts, graphs, and other data are depicted in these visuals. Infographics are helpful because, when they are good, they will be shared on social media and other websites for years to come. You can have a professionally produced infographic explicitly done for your niche’. A great infographic will typically set you back at least $1,000. Of course, getting the infographic out there where it’s getting some traction is essential. So you might consider creating a Pinterest account and compiling a series of infographics on a topic relevant to your business. This type of content marketing only costs you time.
  • Webpages. What are the differences between a standard website and a content marketing website? Moz’s Beginner’s Guide to SEO, a collection of SEO tools and information. It’s a great example of a free resource that has been viewed and shared millions of times, bringing many customers to them who would not have found their website or been aware of their services otherwise. And THAT, my friends, is the difference between merely adding content to your website and doing content marketing.
  • Podcasts. Best-selling author Michael Hyatt of “Get Noticed in a Noisy World” is living proof that content marketing works. Every month, 250,000 people listen to his podcast “This Is Your Life.” A podcast allows you to become visible and grow in a completely different world. The podcast then leads to brand awareness, additional book sales, registrations for courses and events, and speaking engagements.
  • Videos. Gary Vaynerchuk’s YouTube channel is another fantastic example. He began by making movies to advertise his family’s wine shop, which he later developed into a $45 million empire with his videos and other marketing strategies. Because many believe videos and podcasts are expensive and complex, they are still a relatively new form of content marketing. Since the cost of professional-grade equipment has significantly dropped, it’s made making high-quality video easier. Many successful businesses have benefited from amateur video content marketing. What video could you make for your brand that would completely transform its earnings? It might be simpler than you think.
  • Books. Some might think of books as selling themselves, similar to movies, but effective marketers don’t sell books for the sake of selling them, but rather they sell books as a marketing tool. Although book sales are good, the book is, more importantly, a way to direct customers to his coaching and speaking services. Even though self-publishing has become easy and affordable, many people still feel it’s difficult and that only recognized professionals can do it. Go ahead and get your book published, and then even if it doesn’t sell many copies, you can still benefit from having it published because you’ll be known as an author.

What Is The Purpose of Content Marketing?

what-is-content-marketing

Wrapping your mind around why content marketing is essential to your business is perhaps more important than understanding what content marketing is. Let’s take a look at the four stages of the purchasing process:

  • Awareness. A customer may have a need, but they aren’t yet aware that you have a way to fill that need.
  • Research. Once a potential customer realizes that there is a solution, and you have it, they’ll probably do some research. For example, when someone wants to purchase a vehicle, they’ll embark on a journey to see what different models of cars are available and which ones have the features that best fit their needs and budget.
  • Consideration is the stage where they begin comparing products to make sure that they would be getting a good deal if they purchased from you.
  • Buy. Finally, the customer makes their decision and completes the transaction.

You’re generating awareness of your product and services when you shine a light on a particular issue and then offer your product as being the best remedy. You’re attempting to educate potential customers about a product or service that they may not have considered before, YOURS. Once you’ve done that, you’ve already got them through the first stage of the purchase process.

In recent years content marketing has helped me grow my company by 1,000 percent. Potential customers discover what we offer at Pushleads, value it, and are already sure they want to collaborate with us by the time they reach out. We don’t have any need for high-pressure sales tactics. By the time the potential client contacts Pushleads, we just have to discuss the specifics and get started on a campaign. The trust needed for a business to partner with us, that is usually built over days or weeks, we’ve already began cultivating before we’ve even spoken directly to the client.

How to Get Started With Content Marketing

There are a plethora of companies that provide content marketing services, and they usually have packages that also offer SEO. If you don’t think you have the time to do it yourself or you simply aren’t ready to manage it in-house, hiring a company like Pushleads may be the best alternative. However, the simplest and cheapest way to get started with content marketing is to add a blog to your website and start posting. It will be somewhat challenging at first, but the more you practice, the better you’ll get. You’ll rapidly discover how to produce quality content for your blog that will interest readers and convert them into clients. While good writing and headlines can help, they aren’t the key to developing amazing content, which is the most effective type of content marketing.

what-is-content-marketing

Excellent Content

You know poorly done content marketing when you’ve felt exhausted after having trudged your way through it. When I talk to clients about content marketing, I always remind them that content is good if they WANT to read it. And if they’re prepared to pay to read it, the content is amazing. Look at what you’ve paid to read, watch, or listen to recently if you want to see exceptional examples of content. If you saw The Lego Movie, you saw one of the best examples of content marketing that has ever been seen. Oh, you thought they made that movie to get people to buy tickets to see it? Reconsider your position.

That was a 100-minute toy commercial, and instead of skipping it with a DVR, you spent money to watch it. Is it any surprise that Lego recently overtook Mattel, the company behind Barbie, to become the world’s largest toy manufacturer? You may not have the funds to produce a complete film to market your business, but you may still provide essential information to potential clients.

The #1 Content Marketing Secret

what-is-content-marketing

Make a difference. That is the key. It’s not really a secret. In fact, we’ve already discussed it several times in this article. But when you look at some of the marketing tactics used by most advertising agencies, you have to ask if they’re purposely ignoring the obvious. Advertising that is of little or no value to the viewer is avoided. Find a skateboarder and ask to watch him browse through a skateboard magazine if you want to learn about advertising that doesn’t get overlooked. You’ll notice that he spends just as much time looking at the advertisements as he does at the articles and photographs. Go to The Berrics website and see for yourself. 

Many of the videos are advertising, but skaters don’t skip them; instead, they watch them like any other video because they’re getting the value they’re looking for—good skating. It’s easy to assume that skateboard companies invented content marketing years ago, but I think that they’re just doing what came naturally to them, and selling more stuff was a good consequence of the fun they had making films and magazines. Hiring a skateboarder as part of your marketing team might not be a bad idea if you want someone who naturally understands content marketing.

If you’re not sure how to give value through content marketing, ask your current customers what kind of content you can create that would be useful to them right now, they’ll let you know.

What can I do to learn more?

Epic Content Marketing by Joe Pulizzi is a fantastic book to read. You’ll be an expert in content marketing in no time.

In Closing

Thank you for stopping by today!

If you’d like to embark on a content marketing campaign for your business, we’d love to connect with you!

Please reach out to us through the link below and we’ll set up a time to talk.

We offer free consultations!

Btw, if you enjoyed this article, you might also like: What is a Brand Audit, and Why Should You Conduct One?

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