Microsoft reveals Consistent Growth in Edge browser and Bing search engine usage, resulting in enhanced engagement. Microsoft recently shared exciting updates on the impressive Growth of their AI-driven Bing search engine and Edge browser.
They anticipate further growth as more features and functionalities are introduced. In this article we talk about it, read more to learn about this new way of searching the internet.
Bing's Growth Validates Its Evolution
Microsoft reported that the consistent increase in active Bing search users is breaking new records.
Though they admitted to still being in the single digits, they are encouraged by reaching 100 million daily active users, with about a third new to Bing.
This is a sign that their reimagining of the search experience is on the right path.
Enhanced Search Engagement
Microsoft also announced that people use Bing more frequently daily, demonstrating increased engagement.
They identified two trends contributing to their rapid Growth:
- Consistent expansion in Edge browser usage
- Improvements in Bing’s relevance
Edge Browser's Stable Growth Continues
Microsoft highlighted that the Edge browser had seen consistent Growth over the past seven quarters, which translates to almost two years of continuous expansion.
Google Trends data for “Edge Browser” and “Edge Browser Download” show gradual yet consistent Growth.
Microsoft plans to integrate Bing Search and Create into the Edge Sidebar soon, believing this will further fuel Growth.
Bing Relevance Reaches All-Time High
The update also emphasized that the AI-powered Bing search has significantly enhanced its relevance, consequently boosting Growth.
“Our core web search ranking has carried several substantial leaps in relevance due to the intro of the Prometheus model, so our Bing search rate is at an all-time high.”
Usage of Bing + Chat
Microsoft provided statistics about Bing + Chat utilization.
They mentioned that roughly a third of daily preview users engage with the Chat feature daily, with over 45 million chats.
“Approximately one-third of daily preview users are using Chat daily.
On average, we’re watching about three chats each session, with more than 45 million total chats since the preview started.
Additionally, 15 percent of Chat sessions involve users leveraging Bing to generate new content, which indicates that we are expanding search capabilities to include creativity.”
Bing Mobile App Sees 6x Growth
The most remarkable revelation is the 600% growth experienced by their Bing Mobile AI Copilot app.
The Android version of the app has reached 10 million downloads.
On the Apple App Store, the Bing search app ranks as the #24 top productivity app.
“We are delighted to see the new Bing being used on mobile devices, thanks to the release of our new Bing Mobile app. Answers and Chat, currently with voice input, are significantly more helpful on smaller screens and have directed to a 6x growth in daily active users from pre-launch levels.”
Thrilling Times for Bing and Edge
Microsoft Bing is witnessing a surge in GrowthGrowth fueled by its innovative approach to the future of search. Introducing new features generates excitement, which is evident in the GrowthGrowth experienced by both Bing and Edge.
Read the Microsoft progress report:
The New Bing and Edge – Progress from Our First Month
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