Pushleads | Asheville SEO Services

828-348-7686    jeremy@pushleads.com
Facebook-f Linkedin-in Youtube Twitter Instagram

Search Engines

Learn about Search Engines, what they are, and how they work. SEO makes websites show at the top of Search Engines. Be visible and grow!

Microsoft reveals Consistent Growth in Edge browser and Bing search engine usage, resulting in enhanced engagement. Microsoft recently shared exciting updates on the impressive Growth of their AI-driven Bing search engine and Edge browser.

They anticipate further growth as more features and functionalities are introduced. In this article we talk about it, read more to learn about this new way of searching the internet.

Bing's Growth Validates Its Evolution

Microsoft reported that the consistent increase in active Bing search users is breaking new records.

Though they admitted to still being in the single digits, they are encouraged by reaching 100 million daily active users, with about a third new to Bing.

This is a sign that their reimagining of the search experience is on the right path.

Enhanced Search Engagement

Microsoft also announced that people use Bing more frequently daily, demonstrating increased engagement.

They identified two trends contributing to their rapid Growth:

  • Consistent expansion in Edge browser usage
  • Improvements in Bing’s relevance

Edge Browser's Stable Growth Continues

Microsoft highlighted that the Edge browser had seen consistent Growth over the past seven quarters, which translates to almost two years of continuous expansion.

Google Trends data for “Edge Browser” and “Edge Browser Download” show gradual yet consistent Growth.


Microsoft plans to integrate Bing Search and Create into the Edge Sidebar soon, believing this will further fuel Growth.

Bing Relevance Reaches All-Time High

The update also emphasized that the AI-powered Bing search has significantly enhanced its relevance, consequently boosting Growth.

Microsoft shared:

“Our core web search ranking has carried several substantial leaps in relevance due to the intro of the Prometheus model, so our Bing search rate is at an all-time high.”

Usage of Bing + Chat

Microsoft provided statistics about Bing + Chat utilization.

They mentioned that roughly a third of daily preview users engage with the Chat feature daily, with over 45 million chats.

Microsoft stated:

“Approximately one-third of daily preview users are using Chat daily.
On average, we’re watching about three chats each session, with more than 45 million total chats since the preview started.

Additionally, 15 percent of Chat sessions involve users leveraging Bing to generate new content, which indicates that we are expanding search capabilities to include creativity.”

Bing Mobile App Sees 6x Growth

The most remarkable revelation is the 600% growth experienced by their Bing Mobile AI Copilot app.

The Android version of the app has reached 10 million downloads.

On the Apple App Store, the Bing search app ranks as the #24 top productivity app.

Microsoft shared:

“We are delighted to see the new Bing being used on mobile devices, thanks to the release of our new Bing Mobile app. Answers and Chat, currently with voice input, are significantly more helpful on smaller screens and have directed to a 6x growth in daily active users from pre-launch levels.”

Thrilling Times for Bing and Edge

Microsoft Bing is witnessing a surge in GrowthGrowth fueled by its innovative approach to the future of search. Introducing new features generates excitement, which is evident in the GrowthGrowth experienced by both Bing and Edge.

Read the Microsoft progress report:
The New Bing and Edge – Progress from Our First Month

You might also like: The 8 Fundamental Elements of a Successful Inbound SEO Program.

CLICK HERE to schedule your FREE consultation TODAY!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Google announces the addition of a Ranking section to its Search Status dashboard, displaying active updates and historical data back to 2020.

New Ranking Section on Search Status Dashboard

Google has introduced a “ranking” section to its Google Search Status dashboard, first launched in December. This addition will display active and historical Google algorithm updates, allowing users to track changes in Google Search rankings alongside crawling, indexing, and serving data.

Visualizing the Dashboard Update

The new dashboard now features a “ranking” section:
Google Search Status Dashboard New 800×439

When there is a ranking update, an “i” icon will appear:
Google Search Status Dashboard Ranking Updates2 800×428

Clicking on the “i” reveals further details:
Google Search Status Dashboard Ranking Updates Detail 800×369

The previous version displayed only crawling, indexing, and serving data:
Google Search Status Dashboard Old 800×390

Upcoming Algorithm Updates

Google plans to implement the new ranking section, which “will show the active March 2023 core update, plus history up to 2020,” according to the company’s Twitter announcement. Although the March 2023 core update is not yet visible, it will be added soon.

Why This Matters

The new ranking section provides another avenue for users to stay informed about Google’s ranking changes. This feature complements the existing Google Search updates page and our ongoing reporting efforts.

Read Next: Recession Fears – The Great Unbundling Is Coming, SEO Agencies Must Prepare.

CLICK HERE to schedule your FREE consultation TODAY!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Press releases serve multiple purposes beyond getting media coverage, including increasing your website’s search ranking and allowing readers to find you from behind a paywall. Nevertheless, simply dropping a press release may not guarantee a boost in search engine rankings. 

Press releases serve multiple purposes beyond getting media coverage, including increasing your website’s search ranking and allowing readers to find you from behind a paywall. Nevertheless, simply dropping a press release may not guarantee a boost in search engine rankings.

While the links you place directly into a press release may not help you in search rankings, press releases can still benefit your overall SEO. Here are four simple tips to help you optimize your press release for search engines.

Tweak Your Keywords

The words you use to represent your product or any other aspect of your press release can greatly impact your search ranking. Even little adjustments to your keywords can make a big difference. For example, “lightweight kayak” has three times the search volume of “portable kayak.” Use free tools like Google Trends to compare two or more terms and find the most compelling keywords for your press release.

Highlight Recognizable Quotes

Including quotes from influential people like your CEO, celebrity spokesperson, or influencer can assist you in appearing in searches that are tangentially related to your product. This approach can introduce you to new audiences and boost your search ranking based on the name recognition of the person you are quoting.

Add Images

Using the right images, such as infographics, graphs, illustrations, or original photography, can help your press release reach higher search engine results. Optimize each image with alt text, a strong description, and a title. This approach can improve your overall SEO and increase your visibility in image searches, another valuable traffic source.

Don't Spam

Distributing your press release indiscriminately to spammy sites may hurt your overall search ranking. Links from such sites can negatively impact your search engine score and may cause Google to raise concerns about the company you keep. Instead, be thoughtful and informed about online distribution, just as you are with media pitching.

Read Next: It Is Always Worth Trying To Replace HTTP Links with HTTPS

These simple tips are just the beginning of optimizing your press release for SEO. By consistently implementing these tips over time, you can greatly boost your search engine ranking and traffic to your website.

While these suggestions are just the tip of the iceberg regarding SEO and press releases, they can greatly impact your rankings. Remember that SEO is a long-term game; consistently applying these strategies over time can yield big results.

Remembering that SEO is just one piece of the puzzle is also essential. Press releases are valuable for getting media coverage, driving traffic to your site, and improving your brand’s visibility.

In conclusion, when writing and designing your next press release, keep these simple tips in mind to optimize it for search engines. By tweaking your keywords, highlighting recognizable quotes, adding images, and avoiding spammy sites, you can increase your press release’s SEO and drive more traffic.

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Most Popular Search Engines

We can now review the seven most popular search engines, considering SEO advantages and disadvantages and some optimization strategies. We battle daily to see an increase in our analytics when we review “google / organic” or “google / cpc” traffic, but there may be a lot of missed opportunities.

Many other ways to improve traffic and conversion rates require less work than using Google+ for marketing. In this post, I’ll introduce you to seven of the most popular search engines (there are many besides Google), give a brief overview of each one, and provide links to some of the best material on how to use them for marketing and monetization.

1. Google

most-popular-search-engines

It’s hard to avoid Google when discussing search engines. However, it should be noted that it controls more than 86% of the market. Larry Page and Sergey Brin started Google as a research project in 1996 and offered to sell their engine to Excite for $750,000 in 1999. When I compiled my list of terrible business decisions, Google was one of my favorite companies to avoid. As of this moment, Alphabet, Google’s parent company, is worth $1.012 trillion. Besides operating its search engine results, Google also provides results for various other search engines, such as Ask.com.

Advantages and Disadvantages

Everyone wants to rank on Google because of the significant potential for organic traffic. Paid search is often more expensive than other sites because of the intense competition for organic search traffic.

Many believe that Google leads searchers away from visiting websites and toward satisfying their needs and purposes directly on the website via featured snippets, fewer organic results on the first page, increased paid search results, etc. This makes the battle more costly with less likely gains.

You might also like: Everything You Must Understand About the Google Penguin Update.

2. YouTube

In 2005, veterans of PayPal founded YouTube, which was subsequently acquired by Google one year later, controlling the world’s top two search engines. According to YouTube’s official website, it delivers over 1 billion hours of video content to users every day (that’s over two billion logged-in users per month).

The information about the initial video uploaded to the website (which has over 41 million views) is that it is a 19-second video of co-founder Jawed Karim at the zoo. It didn’t accomplish what MTV did when ‘Video Killed The Radio Star,’ but it got the job done.

Advantage and Disadvantages


It’s easy to see why marketers are drawn to YouTube’s massive traffic, but that’s also the trap. Using YouTube to drive traffic can be enormously influential but also a minefield for marketers.

Over 500 hours of video are uploaded to YouTube every minute, so standing out can be difficult. If you can capture your target audience’s attention with compelling ad campaigns like those of Geiko or Blendtec, you can receive extensive exposure at a low cost. Although paid opportunities under the Google Ads system may also be costly, you can still compete on that front.

Read Next: You Can Now Make Corrections To Published YouTube Videos 

3. Amazon

Amazon was established in 1995, making it one of the first large corporations to sell products online. They began by offering books online but soon grew. Founder Jeff Bezos was given the Time Person of the Year award in 1999 for making online shopping accessible and popular.

Amazon is so profitable that almost half of all online shopping searches (49%) began there last year rather than at Google (22%). The acquisition of Whole Foods, which gives them access to fresh foods, ensures that this figure will rise in the future. Does anyone want a Bluetooth adapter with their organic avocado?

most-popular-search-engines

Advantages and Disadvantages

Some people believe that having a lot of great and valuable content on Google might help you rank and get the people looking for blue widgets wondering what they are and which one is right for them. With Google, the positives are apparent – scale. If you sell blue widgets and want people to find them when they search for them, then you should post them on Amazon. You will not be where they are when they want to buy unless you have an Amazon account.

The downside is that the competition is intense, pricing and other information are simple to compare with competing items, and running a campaign there can be costly. It is challenging to convey your unique value-adds in a product-centric system. Entering early may be challenging if you don’t have a unique item, as sales and reviews impact rankings. For the same reason, well-known firms with good merchandise and reputations can maintain their positions.

It’s very early to tell how Alexa will impact searches and sales, but this is an area to keep an eye on. Product promotions can also be CPCs. It may be costly, but you’re reaching the person who will buy the product at the end of the search process. The third article below discusses this scenario in more detail if Amazon wins (or at least performs well in the personal assistant market).

4. Facebook

It’s not the first thing that comes to mind when thinking about search engines. From 2004 until 2006, Facebook (as we know it) was accessible only to students. After that, it was open to everyone. Although it handles more than 2 billion daily searches, it is surpassed by Microsoft Bing.

There are over 1.62 billion logged-in visitors to Facebook each month, giving companies and advertisers incredible market access and suggesting that people are likely to be working when they are not (obviously, this includes our current company). Therefore, they might be more inclined to follow their instinct and become sidetracked by an offer if it interests them.

Advantages and Disadvantages

It’s not the first thing that comes to mind when thinking about search engines. From 2004 until 2006, Facebook (as we know it) was accessible only to students. After that, it was open to everyone. Although it handles more than 2 billion daily searches, it is surpassed by Microsoft Bing.

There are over 1.62 billion logged-in visitors to Facebook each month, giving companies and advertisers incredible market access and suggesting that people are likely to be working when they are not (obviously, this includes our current company). Therefore, they might be more inclined to follow their instinct and become sidetracked by an offer if it interests them.

Advantages and Disadvantages

There’s no doubt how this narrative will end. The most significant benefit is the user base, which is typical of most platforms. The biggest drawback is the cost, which is how it is for almost all platforms. The price can be as many dollars for a single click, making it more affordable than Google Ads but still pricey. There is some controversy about whether the traffic is as targeted.

Although relevancy is lost, Facebook advertising is a great way to reach people who aren’t looking for you. A significant benefit is that Facebook advertising relies heavily on demographic information, such as job titles, locations, and interests, rather than on search queries, which are more relevant (Google, at least, refers to this as traffic via Google Ads search system). It’s an excellent method to produce a new ebook if you want to reach a group of SEO professionals who aren’t searching for an “SEO ebook.”

Despite a significant drop in organic reach in recent years, Facebook can still be a great source of unpaid traffic. To rank organically, you must maintain brand loyalty and consistently produce quality content; consistent engagement is critical.

5. Microsoft Bing

most-popular-search-engines

Bing took over from MSN Search as Microsoft’s Google competitor in 2009. With only 8.4% of the search market share, they quickly crossed 10%, and in a deal that year, Yahoo searches rose to 28.1% of search traffic. In 2016, they merged with AOL to offer search results on their sites.

Bing has been making a lot of plays in the advertising space to catch up with Google, as market share across all Microsoft products and properties has approached 25.7%. 

In October 2020, Bing rebranded to Microsoft Bing. Although Bing Ads has been increasing the number of features to play catch up with Google or bring their system in line with theirs, the goal is always to make it easy for users to import data and make it easy for managers to manage their accounts.

Advantages and Disadvantages

Bing is not as famous as Google, but it is ranked well in many markets, including the U.S. and the U.K. They are investing heavily in AI technology, although their algorithms are not as sophisticated as Google’s. Because of this, their algorithms are more straightforward to comprehend, forecast, and optimize for. It is unlikely that this situation will endure for a long time.

On the ad side, there are less complex systems to work with. Fewer SEO experts are competing for the top 10 spots and studying the algorithms that provide good ROI for those who do. Few people are also on the site, resulting in significantly lower CPCs. Since Google Ads campaigns can be set up from existing ones with less traffic, the lower volume can be compensated for with lower CPCs.

Despite being a warning from experience, I must admit that Bing’s understanding of close variants would be laughable if it didn’t bleed so much money. On the other hand, Bing frequently has a higher ROI, even though conversions are significantly lower.

It is important to note that simply copying your Google Ads campaigns into Microsoft Ads and being done with it is not advised. Each engine must be managed individually for CPC and demographic targeting (resulting in different conversion rates, etc.). However, copying campaigns can significantly accelerate setup.

6. Baidu

Baidu was established in 2000 and had a 69.55% market share as China’s dominant search engine, with Google at 3.76%. Baidu handles 3.3 billion daily searches in China. They’re making large investments in AI, expanding their essential services similarly to Google, and are currently using a self-driving car computer (does this ring a bell?).

 

Advantages and Disadvantages

There are two sides to the Baidu coin. The upside is that it provides access to a massive market; the downside is that it only provides access to one market. Of course, it’s essential to remember that accessing the Chinese market isn’t as simple as accessing any other (such is the misfortune of international SEO). The pictures, words, and customs are different, and Google Translate won’t help you attract customers. Baidu has little influence outside of China.

Although organic algorithms are less complicated on Baidu than on Google, they may be more challenging to set up if you do not live in China. Having someone on your team who studied Mandarin in high school and can access the Chinese market via Baidu is not enough. It would be best if you had someone who could speak the language and understand Chinese marketing.

7. Yandex

In 1990, Arkadia was formed to assist in the categorization of patents. “Yet Another iNDEXer” was the name Yandex was given in 1993. Yandex.ru was created in 1997. The company went public on the New York Stock Exchange in 2011, raising $1.3 billion, which was second only to Google (IPO, n.d.).

Yandex accounts for 42.35% of all searches in Russia.

most-popular-search-engines

Advantages and Disadvantages

This is an ideal place to work if you’re looking to compete on Yandex, as there is less traffic and less competition, both organically and paid. Because Yandex’s algorithms are simpler to analyze, they are easier to optimize than Google’s. Of course, the negative aspect is that Yandex’s algorithms are less sophisticated than Google’s and thus have a higher geolocation weighting.

Compared to Google, Facebook, and Microsoft Bing, Yandex is less expensive per click and offers more flexibility. For example, ranking #1 for ‘casino’ would cost over $55 in the U.S. and only $0.82 on Yandex. Even the Russian ‘казино’ is only $1.54.

For SEO audits, click here to book your appointment.

Contact PushLeads TODAY for your FREE CONSULTATION! 828-348-7686

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Professional SEO Tips From PushLeads

You may boost your SERP ranks using a combination of sponsored and organic tactics to help your business acquire visibility.

Various techniques fall into one of two categories: paid ad campaigns or SEO. The explanations for each of them can be found below.

Paid Ad Campaigns

seo-tips

Make use of paid advertisements.

Paid Search Ads, often known as pay-per-click (PPC) ads, are just one of the many SERP features.

Businesses that utilize PPC will pay a set fee for a spot in those search results and will be charged each time a user clicks on the ad.

PPC ads can assist organizations to get attention for pages that rank well for the relevant term organically.

So if you’re trying to rank for a specific keyword or term that has a lot of competition and has proven difficult to improve organically, PPC advertisements could help you compete for first place on the first page of the SERPs.

Paid ad methods assist many firms in generating leads. However, because about 80% of consumers disregard those adverts, it’s best to develop a solid plan and conduct A/B testing before investing much in PPC advertising.

If your company is considering launching a PPC campaign, keep the following in mind:

Choose your keywords with care, by first finding terms that relate to your brand and satisfy a user’s search queries.
Define the settings for when you want your ad to appear. Negative keywords can also be used to tell Google when you don’t want the ad to display. For example, you might not want your MacBook ad to show up in a search for “MacBooks” that also includes the phrase “free.”


Keep a close eye on your marketing. Examine the popularity of your ad and what people do when they click on it. This will assist you in determining what is performing effectively and where your campaign could be strengthened. 

Boost Your Organic Rankings with SEO

Paid ads are wonderful for getting immediate results, but ad budgets are limited. Organic SEO is a better option for a longer, more successful game of raising rank, especially if you’re a start-up business with a modest budget.

Organic SEO strategies are five times more effective than sponsored advertising tactics, according to businesses.

seo-tips

What Steps Do You Take to Increase Your Organic Results?

If you concentrate on these seven recommended practices, you’ll notice a difference.

Investigate terms that users are interested in. MOZ is fantastic tool since it delivers exact keyword matches as well as related keywords that you can utilize to improve the ranks of your content.

Make sure your content is thorough.

  • Create content that covers the issue in-depth, incorporates semantic keywords, and answers users’ inquiries.
  • Seek out possibilities to build backlinks.
  • Consider marketing a piece of content you’ve created so that it can be shared or linked to other websites.
  • Encourage people to interact with your material. To increase engagement, share the page on social media and in email newsletters.
  • On-page SEO should be improved. To help increase ranks for your desired term, this includes technical features of your page, like title tags and meta information. One of the greatest tools for this is Semrush’s On-Page SEO Checker.
  • When possible, prioritize local search. Claim your Google Business Profile page for local businesses and optimize it to appear in the local pack.
  • Optimize your content for search engine results pages (SERPs). You may better notify Google bots about your site or page by using schema markup. You may add a recipe, product, and review markup, among other things.
  • Improving your organic listings should be your first goal if you want more genuine results that stay longer than an ad campaign.

A good organic SEO approach can boost a page’s rating in the SERPs significantly.

Features of the SERPs (Rich Results)

seo-tips

Let’s take a closer look at SERP features now that we know how they work and what you can do to boost your ranks.

Any additional on a SERP that adds something new to the standard format of a results page is referred to as a SERP feature.

The term “SERP feature” is not a recognized term. These forms of query results are referred to as “search result features” or “rich results” by Google. Although the two words are equivalent, for the purposes of this article, we’ll refer to them as SERP characteristics.

Take the Google Rich Results Test

Take the Google Rich Results Test to see if your page supports rich results.

To create a user-friendly search engine experience, Google tests and enhances these features on a regular basis.

Google SERP Features

Here are some of the Google SERP features you could notice:

  • The snippet of the Week (Instant Answer)
  • Review of a Local Pack
  • Sitelinks
  • Videos
  • Images from the Top Stories
  • Frequently Asked Questions about the Twitter Knowledge Panel

People also look for things that are similar to what they’ve searched for.

  • Google Flights is a great resource for booking flights.
  • Job Openings in the Block Hotel Pack
  • AdWords by Google
  • Advertisements for Shopping (Product Listing Ads)

Snippets of Interest
A featured snippet, also known as an answer box, appears in organic results as previously described.

Google features a section of content from a website in the highlighted snippet area to provide a brief, direct answer to the user’s question without having to go to the first or second page of results.

Featured Snippets appear at the very top of the organic results, in “position zero.”

seo-tips

The domain containing the text, response, and image connected to the search query may be linked to by Google highlighted snippets.

This function is common in searches for people, events, scientific information, sports, conversions, calculations, color selection, and so on. If your search query includes words like “weather” or “convert inches to centimeters,” featured snippets may appear in the form of a widget.

Panel of Experts
A panel is used by Google to give a fast summary of people, places, or things, and it frequently includes important dates, a brief review of the issue, and some photographs. In desktop results, the panel displays in the upper right corner, while in mobile results, it appears at the top.

The Knowledge Graph is the brains behind Google’s knowledge panel, a database that collects broad factual information from various sources and millions of daily queries.

Image Collection
When Google believes that visual content will provide a more comprehensive results page, Image Packs appear.
Among organic results, picture results may show as a row or block of similar images. By selecting a result, you will be taken to the “Images” search tab, from which you can only access the website that hosts the image. You can get the most out of picture search results by learning more about image search optimization.

The Most Popular Stories
When consumers want more information about a major event or breaking news, top stories are quite useful.
Google displays a carousel of news pieces linked to the query, along with information about when and by whom each story was published.

People also Inquire (PAA)
People Also Ask (PAA) refers to questions that Google generates automatically based on searches it thinks are relevant to your query.

The PAA box questions are linked to responses that consumers can read on Google SERPs by clicking on them. This can assist folks in better understanding their original inquiry without the need to click on other results.
This feature normally begins with a four-question list. It can, however, grow and deliver short replies similar to a highlighted snippet.

Related questions can appear anywhere on a SERP, but they’re more likely to appear near the top, generally under the Featured Snippet. When you click on a relevant question’s result, you’ll be taken to the website where you can get the solution.

Sitelinks are unique links that appear beneath the website result on Google.

These links are displayed by Google to assist users in swiftly navigating to a certain section of a website. It usually displays for websites whose navigation mechanism is easily understood by Google.

If someone is looking for a bank, for example, the site links under the bank’s main URL may provide shortcuts to pages like “online banking portal,” “locate bank locations,” or “contact us.”

seo-tips

A Sitelinks Search Box can be added to your website in addition to the extra links. If you use structured data appropriately, you can use your website’s own search engine to power it.

Related Lookups
Google also includes a “similar searches” section at the bottom of the SERPs, which prompts users to perform other searches connected to their initial query.

To help you discover the answer you’re looking for, Google provides some related queries, some of which you may not have considered.

Results of Shopping
If Google detects that a buyer has the intent to purchase now, also referred to as “buyer intent,” it will show a carousel of products available for purchase from various eCommerce sites in shopping advertising.
This allows users to rapidly browse items across numerous eCommerce websites without having to search the SERPs for new keywords.

Reviews snippets add a yellow star rating and, in some cases, a picture to standard search results. A five-star rating is a universal symbol for communicating value to all types of searches.
According to studies, search results containing reviews have a better average CTR.

If users can review your content and your page contains the necessary schema markup, you might gain a feature spot.

Google will assess the reviews’ trustworthiness and determine whether they are “self-serving” or fit for the web page.

Local Bundle
When a query involves local service, local intent, or a geographical term like “coffee shop near me” or “best pizza near in [insert city here], a Local Pack appears in SERPs. These results include businesses in your immediate vicinity.

The Local Pack appears under the AdWords results at the top of a SERP, while it may occasionally appear below the organic links.

A Local Pack usually comprises of the following items:

  • A map with pins and places.
  • Each location has a five-star rating system.
  • There are three search results (some of which can be ads)
  • When you click on a business icon, you’ll be sent to the Google Business Profile listing, which contains more extensive information on the company, including:
  • Hours of Work
  • Numbers to Call
  • Pictures
  • Q&A
  • Reviews

Sixty percent of smartphone users have called a business directly from the search results (for example, using the “click to call” option). Additionally, “near me” questions make up a major portion of voice search searches, boosting the appeal of this function as voice search becomes more ubiquitous.

 

A Local Pack is thus an important marketing strategy for recruiting customers. We advocate learning both top-level tips and how to use Google Business Profile to improve your local SEO visibility (GBP, formerly known as Google My Business).

GBP is used for a lot of the data in the Local Pack’s search results. You will be able to monitor and manage this data if you have complete control over your GBP profile.

It’s also worth noting that the Local Pack’s ranks are decided by a different algorithm than organic search rankings.

seo-tips

As a result, Local Pack SEO necessitates a different approach.

You should work on developing and optimizing your Google Business Profile account, as well as getting into local listings, in addition to typical SEO methods like mobile-friendliness, page speed optimization, and UX.

Google’s official guide has further information on the Local Pack algorithm and how to enhance local ranks.

Video
Among the organic results on a SERP is a video SERP feature tied to a search query.
This SERP feature might direct you to a video hosting site like YouTube or Vimeo or to a webpage with a video embedded.

Twitter
Google and Twitter teamed in 2015 to index tweets in SERPs.
The most recent and popular tweets relevant to a query are usually prioritized in Twitter search results. They can appear anywhere on the SERP, although they normally do so after a few organic results have appeared. Tweets from both verified and unverified accounts can be seen in the Twitter results.

For inquiries that pose questions or directly mention “FAQs,” the FAQ drop-down lists appear under organic results.
If you want this functionality to appear on your website, you’ll need to use the FAQ schema to mark up your content.

Pack of Google Flights
The Google Flights pack gathers flight information from all across the internet and presents it in a table of alternatives. For any flight-related queries, you may filter and sort straight on SERPs.
This bundle can include both organic and paid listings from flying providers.

Pack for a Hotel
The Hotel Pack, like the Local Pack, displays hotel listings directly on SERPs in a map pack. This pack, on the other hand, focuses solely on hotels, with hoteliers and advertisers paying for placements via Google Hotel Ads.

Job Openings
Google displays a table of available job posts compiled from career websites such as Glassdoor, Indeed, LinkedIn, and corporate websites.

In Closing

seo-tips

Last Thoughts

The success of a website and a business depends on having a well-optimized site that stimulates clicks and engagement.

Having the correct tools to use SERPs and their features can help your site capture the attention of your target audience and boost your digital marketing in general.

 

With this knowledge, you may jumpstart your website upgrades, enhance your ranking, and achieve your SEO goals in previously inconceivable ways!

If you want some additional help, we’d love to partner with you! 

Call PushLeads TODAY and connect with one of our Marketing & SEO Experts!

Thank you for stopping by today! If you enjoyed this post, you may also like: How to Get More Reviews on Google

Contact PushLeads TODAY for your FREE CONSULTATION! 828-348-7686

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is SERP in SEO?

Everyone has done a Google search at some point in their lives.

It’s become second nature to put in a single word or phrase and be provided with millions of suggestions in the results, spread across thousands of pages. They’ve even been given a name.

SERPs are what we call them, which stands for “search engine results page.”

How are SERPs generated?

  • The Google algorithm determines what is on search results pages.
  • Natural and compensated results.

When conducting an internet search, users may notice the SERP characteristics.

The SERPs (Search Engine Results Pages) are the pages that appear after a user submits a search query.

Depending on your search query, the highest-ranking and most relevant information is given to you in a variety of ways — but more on that later.

While search engines such as Bing and Yahoo are popular, Google is by far the most popular.

The goal for marketing professionals is to appear first on the first page of SERPs, and there are a variety of SEO methods that can assist them in reaching that goal. However, as Google’s algorithm evolves, achieving the top spot has become more difficult than ever.

Why?

The top spot in Google’s SERPs receives the most clicks of any other. First-placed pages have a 34.36 percent click-through rate (CTR) and a better probability of grabbing a consumer than any other rival on the first page.

Let’s look at the distinction between search queries and search intent, as well as how the Google algorithm affects those results, to better understand SERPs and how they function.

Search Intent & Search Queries

what-is-serp-in-seo

Search queries are strings of words that a user types into a search engine to conduct an internet search. The underlying intent of each user’s search query is referred to as search intent.

These one-of-a-kind search queries fall into one of four intent categories:

  • Learn something new or get an answer with this resource.
  • Purchasing something is transactional.
  • Finding a certain website on the internet is referred to as navigational.
  • Commercial users are those who are looking for things to buy.

How Do Search Engine Results Pages Work?

The Google algorithm, which is always evolving, determines the SERPs.

The results that a user sees when searching online are the product of a three-stage process implemented by Google.

These three stages are as follows:

  • Crawling: Google bots scouring the web for new or updated pages to index.
  • Indexing: evaluating the URL, images, content, and other media assets on the page and storing this data in a vast database.
  • Presenting: the search query to the user, after determining which sites are most relevant to the search query.

A website that merely follows Google’s three-step process will not rank on the first page of Google’s SERPs. Strong SEO methods are commonly used on high-ranking web pages to assist them in gaining a competitive advantage.

If you want to know more, take a look at what we can offer in SEO SERVICES!

In short, delight the user by answering their search queries and obeying SEO standards, and you can end up on the first page of the search results page, if not in the #1 spot, of the Google SERPs.

Organic Verses Paid Results

When someone types into a search bar, they will receive two types of results: sponsored and organic. You’ll see one or both of these results, depending on the information you’re looking for.

We’ll go through the two different types, their functions, and when you’re most likely to see them in the following sections.

what-is-serp-in-seo
  • Paid Search Results
    Paid results are frequently the first item to appear after you submit your search query. In the form of sponsored search ads or shopping ads, they appear at the top of the page before organic results.

Website owners compete for this ad space by bidding against their competitors. The ad spot goes to the highest bidder.

  • Organic Outcomes
    If there are no paid results, organic results appear beneath the paid results. Organic results will appear just below your search bar if there are no paid search engine results, also known as PPC or “pay per click.”

Websites compete with each other for the top spots in organic results, just like they can with paid results.

Marketers, on the other hand, use SEO approaches to assist their websites in climbing the rankings without resorting to sponsored methods.

It can take months to climb the SERPs using organic tactics. However, if Google concludes that a website provides the highest quality material for the visitor, it can have long-term consequences.

An organic result can also appear as a featured snippet, which appears above standard organic results and below paid results at the top of the results page. We’ll be talking more about THAT in the next post! 

In Closing

If you want some additional help, we’d love to partner with you! 

Call PushLeads TODAY and connect with one of our Marketing & SEO Experts!

Thank you for stopping by today! If you enjoyed this post, you may also like: The Importance of Local SEO

Contact PushLeads TODAY for your FREE CONSULTATION! 828-348-7686

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is Guest Blogging?

Guest blogging, also known as guest posting, is an act of publishing content for the website of another company’s website.

But, why would you want to do that?

Most of us know the importance of doing regular blog posts to boost your website’s SEO Visibility in Google and other search engines.

Why why should you spend your time doing blogging on another company’s website?

How Does Guest Posting Help SEO?

There are Three major reasons that you should start doing Guest Blogging.
1. Guest Blogging Creates a new audience for your blog

2.Guest Blogging creates backlinks which help your SEO.

3.Guest blogging can improve your reputation.


First, guest blogging provides a source of new audience for the blog owner. As we just mentioned above, this audience typically consists of other bloggers in the same industry. As you can imagine, this opens up an incredible opportunity for you to build relationships with people who are interested in your field of expertise. When these people find out that you have something interesting to say and want to hear more, they are more than likely to pass your information along to others who may be interested in your field of expertise.

Second, guest posting creates backlinks which help your SEO. In the previous paragraph, we mentioned linking from one’s own website to another’s. The reason that this is so important is that the more links that exist, the higher the site will rank in the search engines. So, if you can gain two links from a high ranking site and be able to push that site’s link status to the top of the list (by getting a lot of traffic), you have created the opportunity to create a chain reaction – driving even more traffic to your website. This is how guest blogging can help you benefit from guest posting on websites like this.

Finally, guest blogging can improve your company’s reputation. Even if you do not get a lot of exposure or visitors, you should always make sure that the person who wrote the guest post knows what they are doing. The internet is full of people who masquerade as professional bloggers only to submit poor quality articles that make it nearly impossible to read and understand. Guest blogging is about the author as much as the guest post, so make sure you give the blogger the proper credit for their work.

How Does Guest Posting Help SEO?

Guest blogging isn’t rocket science. It does take more work to get it done right, but you’ll be rewarded with high quality relevant backlinks from
high Domain Authority sites.

When Guest blogging, be sure to:
1. Make it make sense to your readers.
2. Be Authentic over Seo impact
3. Get a link back
4. Keep track of links
5. Never post duplicate content
6. Have SEO Experience
Click here to learn exactly how to do guest blogging.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is a Search Engine?

Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet.

Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

#1 Back in the 90’s

And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google.

And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.

Want to Learn More?

So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.

So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”20″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”18″ screen_tablet_spacer_size=”16″ screen_mobile_spacer_size=”15″][vc_column_text]

Video Transcription

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”3/4″][vc_column_text]

What is a Search Engine?

[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet. Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”17900″ img_size=”full” css_animation=”fadeIn”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”17901″ img_size=”full” alignment=”right” css_animation=”fadeIn”][/vc_column][vc_column width=”3/4″][vc_column_text]

#1 Back in the 90’s

[/vc_column_text][vc_column_text]And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google. And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing. So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_heading style=”style_05″ title_font_options=”tag:h5″ subtitle_font_options=”tag:h3″ subtitle=”See how well your site performs for SEO”]Free SEO Audit[/dfd_heading][vc_row_inner css=”.vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_inner][vc_column_text]

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]