SEO Tips

Website Maintenance Annual Costs

Costs of maintaining an ecommerce website should be factored into your budget.

Aside from all the ecommerce website pricing variables that establish the cost of developing an ecommerce website, you must also consider the continuing expenditures of running that website.

We’ll go over these costs in detail below so you’ll know exactly how much you’ll need to spend annually on your ecommerce website.

Domain Name for the Website

This cost ranges from $0.95 to $12 per year on average.

To build a successful ecommerce website, you’ll need a memorable domain name; that’s your company’s online address. It’s an important aspect of your overall brand, and you can’t build a website without it.

You may get a domain name for as cheap as $5 per year if you shop around. You may also acquire a domain name for up to ten years at a time, to preserve control of it.

However, if you want a short domain name that ends in “.com,” you may have to pay a little more, like $15 per year.

domain-name

Domain names can sell for hundreds, or in exceptional cases, thousands of dollars. The majority of the time, however, they’ll sell for $0.95 to $12 each year.

It’s also critical that you set your domain to renew automatically. Even if you’re using a credit card that’s about to expire, you’ll get an email notifying you that it’s due.

Some domain name services allow you to use your bank account information instead of a credit card number, which eliminates the need to worry about expiration dates.

However, the form of payment you choose has no bearing on the price – it’s entirely a matter of convenience.

Costs of Your Hosting

The cost ranges from $75 to $10,000 per year.

You’ll need someone to host your domain once you’ve purchased it.

Internet users can visit your website thanks to hosting services. They give you room on their servers so you may work on your website.

WordPress and SquareSpace, for example, sell domain names and hosting as a package. However, most companies that sell both frequently employ templated websites, which make your site look identical to everyone else’s.

Finding a server that allows you to design your own personalized website from the ground up is the best option. As a result, your company will have a distinct online presence that will set it apart from the competition.
Even yet, there is a significant pricing differential for hosts. Because some hosts provide assistance and other services for your site, while others simply provide server space, this is the case.

Support may not seem all that important when you’re getting started, but it is critical if you have a ecommerce site. You’ll want to have a phone number to call if something goes wrong with your website so you don’t lose a day’s worth of revenue.

To put it another way, low-cost hosting means you won’t get any help. However, investing in quality might pay dividends over the life of your website.

Multimedia That is Engaging

The price ranges from $250 to $10,000.

Flash and multimedia features are excellent methods to spice up your website’s visual appeal.

Because of its great level of customisation, Flash is well-known on the Internet. Flash, in the right hands, can become the most important component of your website.

Flash, on the other hand, has a drawback: search engines can’t read the code it contains. So, if you’re going to utilize Flash, it’s vital to use it selectively rather than for the entirety of your site.

Multimedia, such as video, is also beneficial to your website. To give your buyers a better picture of what an item accomplishes, you can use multimedia to supplement product listings, photographs, and descriptions.

Using video also allows you to promote your website on YouTube and other social media sites. When it comes to attracting new clients, stuff like this does wonders.

Your Website's Technical Maintenance Costs

tech-support

Yearly pay ranges from $15,000 to $30,000

Your website, like buildings and highways, requires regular maintenance to keep it running and performing well.

Ecommerce website maintenance entails resolving any faults that arise, adding new pieces to certain areas of your site, and keeping your site operational.

Website maintenance may cost a little more than you want to spend, and you may not realize the benefits right immediately, but it is critical.

 

In Closing

Upkeep on an E-commerce website takes effort and costs money, so when you are considering launching a website of this caliber, make sure you plan ahead for your website to generate profits, giving you a return on your investment. 

For information on how to keep your online store secure, take a moment to read: 6 Simple Strategies to Improve Your E-commerce Security

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Avoid These Common SEO Mistakes Like the Plague

If you want to rank well on Google, avoid these mistakes!

1. Using Images to Link to Your Website's Other Pages.

Images are not scanned by search engines; they can only read text. If Google can’t see the text of a link (for example, if it’s a clickable image or a button), the link may be misread. If you have any pages on your website that are solely accessible via images or buttons, Google may not index them. Every page on your website should have at least one text link, according to Google.

common-seo-mistakes

2. Failing to Inform Google of your HOME PAGE.

You don’t want to forget to let Google know which one of the specific pages on your website, that you want to be your homepage.

You can type “www.thewebsite.com” or just “thewebsite.com” if you know the web URL of a site you wish to visit. Although both addresses will take you to the same website, Google does not like uncertainty. It wants you to tell it your preferred web address (www, or no www). If you don’t tell them, you risk fracturing your website’s SEO authority, which will result in a decline in Google results. The solution is to choose whatever address you like (whether it’s www or non-www) and inform Google by putting up a 301 redirect. If you need assistance with this, our small company marketing professionals can assist you.

3. Slow Loading Speed.

Having a website that takes an excessive amount of time to load, is a big mistake you want to avoid. 

Google wants their consumers to have a positive experience, and sites that take too long to load detract from that. Slow load times have the greatest impact on your visitors, who may leave before the site loaded, but it’s also likely that Google will punish your search results. By going to https://developers.google.com/speed/pagespeed/insights/, you can test your site, obtain a score, and get advice on how to enhance the speed of your site.

4. Using Link-Building Techniques That Add Little Value.

common-seo-mistakes

Links to your site will increase your rankings in Google search results in general. The issue is that many people try to cheat the system by constructing linkages using questionable methods. It is not a good idea to buy or trade links with websites that are regarded web spammers. Your site’s search rankings could be decreased just by referring to sites that Google considers to be web spammers. Get the link in place if you have a good reason to link to someone or they have a good reason to link to you. You’re just hurting your rating if you develop link associations that add no value to your content and provide no advantage to your readers.

5. Don't Hide Links

Long ago, one might boost their search engine rating by cramming a page with links that were the same color as the background (thereby hiding the links from users, but showing the links to search engines). Don’t do that because it doesn’t offer value and hasn’t worked in years.

6. Using Keywords in Inappropriately.

Keywords should be included on pages where they belong. If you stuff a bunch of keywords on a page that have nothing to do with the rest of the page, Google will penalize you.

Keywords should be included on pages where they belong. If you stuff a bunch of keywords on a page that have nothing to do with the rest of the page, Google will penalize you.

7. Duplicating Content.

High-quality content is important for your brand’s image and even for SEO, but it takes effort to generate. Copying and pasting the same material in several places, on the other hand, is not worth the time you’ll save. Duplicate content is frowned upon by Google. You don’t have to redo your content over and over; there are a variety of techniques to recycle and repurpose content to save time while maintaining your value.

common-seo-mistakes

8. Failing to submit a Google Sitemap.

Search engines, as effective as they are at discovering all of the pages on your website, aren’t flawless. You may boost Google’s ability to find all of the pages on your site by submitting a sitemap. Visit Google’s sitemap resources for further information on how to submit a sitemap.

Overall, when working on your website, attempt to bear in mind that you’re assisting Google in displaying relevant, high-quality information to its users. Once you’ve fixed any errors, you may submit your sitemap directly to Google to speed up the process of finding all of your material. 

In Closing

Ranking well in Google isn’t something you should try to achieve by cutting corners, but rather by partnering with Google, to not only lead people to quality content, but to exactly what they’re looking for. 

For more insight on ranking well on the SERP (search engine results page) and reaching a wider customer base for your business, take a moment to read “Getting Quality Backlinks.” 

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Long-tail keywords are more particular keyword phrases that visitors are more likely to employ when they’re ready to make a purchase.

What Are Long-Tailed Keywords & How to Use Them

Consider this: if you run a business that sells antique furniture, there’s a good possibility your pages will never show near the top of an organic search for “furniture” since there’s too much competition (especially if you’re a tiny business or a startup). If you specialize in modern art deco furniture, for example, phrases like “contemporary Art Deco-influenced semi-circle lounge” can reliably bring you customers looking for that specific item.

Managing long-tail keywords is a matter of improving communication between your company and the clients who are already looking for what you have to offer.

SEO Tips; Why Does It Matter?

Consider this: how likely are you to click through to a sale if you google the term “sofa” (a very broad keyword commonly referred to as a “head term”)? However, if you Google “elmwood veneer day-bed,” you’ll likely find what you’re searching for and be willing to pay for it right away.

Obviously, a long-tail keyword will bring in less traffic than a more prevalent one, but the traffic you do get will be better: more focused, more devoted, and more interested in your services.

sea-tips-what-are-long-tailed-keywords

Shorter Keywords Have More Competition

Shorter keywords can have tight competition for ranks, but visits can be scattered with a low ROI. By pure statistics, the wise use of long-tail keywords will bring in less traffic, but the return on your investment will be proportionally lot higher: you’ll be drawing exactly the audience you want, and that audience will be much closer to point-of-purchase than your less-savvy competitors.

How This Works With PPC (Pay Per Click)

Long-tail keywords are beneficial to businesses looking to rank their content in organic Google searches, but they could be even more beneficial to marketers running paid search marketing campaigns.

Because there is less competition when bidding on long-tail keywords, the cost per click is obviously cheaper.

You may gain higher ad ranks on relevant searches without having to pay a premium for each click by targeting longer, more precise long-tail keywords in your PPC AdWords ads.

If you are interested in PPC services for more immediate ROI while your climbing the SERP (search engine results page) then we’d love to help!

Contact PushLeads TODAY for your FREE consultation! 828-348-7686

Find Long-Tail Keywords That are Appropriate for Your Niche

The trick is to find a steady supply of long-tail keywords that are appropriate for you and your niche.

Using a keyword research tool, you can easily uncover long-tail keywords.

Long-tail keyword variations in marketing campaigns are a win-win situation: better search rankings, more qualified search traffic, and reduced CPCs.

 

If you enjoyed this post you might also like to read about the Newest SEO Trends for 2021!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

With These Tips You Can Start to Grow Your Blog Today

There is a lot of competition out there, making it tough to build up a following for a new blog. So today we’re giving you 5 ways to help you get some traction.

Commenting On Other Blogs In Your Field

Reading and commenting on blogs in your area of expertise and related business sectors is an excellent strategy for gaining a following. It’s a good method to establish a rapport and a mutually beneficial relationship that can help you grow your online presence. It will also provide you with a valuable backlink, which will help to increase the authority and relevance of your site in search engines.

Your suggestions must be well-considered and useful. Simply adding “Good post!” or “I agree!” is clearly a means of simply gaining the link and publicity, and people will immediately recognize this. Write something intriguing and enlightening about the site you’re commenting on, but not necessarily in agreement with it. A diverse perspective is often more intriguing, and the person who created the blog will be curious to see what you have to say. You can start a dialogue and engage with the blogger and their audience if you give your counterpoints respectfully and quietly. 

Guest Blogging

Having someone create a blog for your site can expose your site and brand to a whole new demographic of people. The guest blogger will be happy to show a link to their work with their followers, bringing together a wider group of people and increasing traffic to your site.

On the other hand, if you are invited to guest blog, it is a fantastic opportunity to expose your ideas, writing, and brand to an audience you may not have previously had the opportunity to engage with. Accepting and excelling at one guest blogging assignment could lead to other opportunities with other sites, making it a worthwhile exercise that will pay off in future conversions, sales, and brand recognition.

Original & Creative Quality Content

Unless it’s read and shared it’s not considered great material. To have any impact on your SEO and content marketing strategy, it needs to have a valuable audience. From there, it must be shared beyond your network in order to improve traffic to your site and brand awareness. This is accomplished via a variety of ways, each of which is an effective approach to increase the amount of people who see your content and expand your brand.

Always strive to create the greatest material possible.

The only surefire approach to ensure that your material is shared and discovered is to make it outstanding. It is now generally referred to as 10x content, which means it is 10 times better than anything already available. It takes effort to generate this type of content, but if done correctly, it will set you apart from the competitors and position you as an expert. This will increase traffic to your site and establish a degree of trustworthiness that can be difficult to find online. Quick Sprout’s Neil Patel is a great example. His dedication to consistently produce blogs that offer new or more in-depth perspectives on themes has pushed him into the highest tier of content creators. This means that when members of the online marketing community are looking for the most up-to-date information, or even confirmation of what they’ve read or heard somewhere else, they go to his site.

Branding and SEO are both important aspects of content strategy. A long-term strategy for long-term brand results is to build an air of authority around your website and its content. When your brand is identified with a specific amount of authority, it becomes more relevant, and both search engines and users notice.

Easy to Share

grow-your-blog

Make sure your blog posts are simple to share.

While this may seem self-evident, I’m often surprised by how many blogs and websites fail to do so. A user shouldn’t need any particular knowledge to share your work on Twitter or Facebook, and this is frequently possible thanks to the existence of common social buttons. However, you should be able to share your blog simply by cutting and pasting the link, which implies you should create a permalink for each blog you publish. People want to do things in different ways, and forcing them to use your content in a certain way would only limit your blog’s ability to reach a larger audience. It doesn’t matter how your material gets to the rest of the world; what matters is that it gets there.

Try Some Email marketing

Out of all the suggestions, this is the most time-consuming and closest to a stab in the dark. It can often provide excellent results, but you must expect constant rejection and even animosity. It entails sending industry-specific emails to key influencers requesting that they share your content. This is sometimes disguised as an attempt to educate someone or establish a relationship through a shared interest in a topic, but it is just a request for a favor.

The secret to achieving breakthroughs without jeopardizing the possibility of them occurring is to establish a relationship first. This is commonly accomplished by sharing their content, leaving comments on their blogs, enjoying and re-posting their tweets and Facebook updates, and doing anything else it takes to get their attention. This is why it is critical to begin at a reasonable level. At the same level, or somewhat higher, you should distribute content and create relationships with bloggers and influencers. Look for people who have similar-sized audiences, since they will see the most benefit from developing a symbiotic relationship. Even though Neil Patel has a considerably larger following, sharing your blog will provide little value to his site, thus the chances of him doing so are slim. It is preferable to spread your material to a few smaller audiences rather than hoping to reach a large one.

Learn more about this particular strategy by reading: How to Succeed With Your Email Marketing Strategy

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Google just released a new core change that is impacting SEO ranks for many businesses. 

Find out the Newest SEO Trends for 2021

With 2020 finally behind us, we’d like to look forward to our success together, by helping you improve your position in the Google Search Results with a list of SEO trends for 2021.

1. Voice Search

As technology advances, voice search has grown increasingly vital. Amazon Alexa, Apple’s Siri, and Google Assistant are becoming increasingly popular. People’s searches on these gadgets are more conversational (because of the fact that they’re literally chatting). Long-tail and highly specialized keywords are frequently used. Someone might, for example, ask Siri, “Where are the greatest pizza shops around me?” Meanwhile, someone conducting a search will most likely use an abbreviated form of that phrase, such as “best pizza near me.”

voice-search

2. Video Content

People would choose to watch a brief movie rather than read a long page of text. Because Google recognizes this, pages with video and supporting written material frequently appear on the first page of search results. It doesn’t guarantee that you’ll be on the first page if you use a video, but it doesn’t hurt. You’ll have to put in some effort to optimize your video content by using keywords that relate to the video’s and website’s topics.

3. Featured Snippets 

Snippets with featured content have been present for around three years. Because the snippet will appear at the very top of Google Search results before pay-per-click (PPC) advertisements and organic results, those Featured Snippet spots are an excellent thing to shoot for. There’s simply no incentive for users to scroll down the page, if the featured snippet can answer their question. You’ll want to employ relevant keywords to try to get a highlighted snippet. You might also be interested in learning more about structured data, which helps Google figure out what your page is all about.

4. The Google E-A-T Principle

You may be familiar with Google’s E-A-T approach for producing high-quality content that aids in ranking. Expertise, authority, and trustworthiness are all represented by the letters E-A-T. This is especially true for businesses that fall within the YMYL (Your Money or Your Life) category. If you’re writing material for companies in the health or finance areas, keep E-A-T in mind. E-A-T, on the other hand, may not have as much of an impact if you’re producing content for a website that sells many types of matching pajamas.

However, there are a few things you can do to demonstrate that you have E-A-T. Creating multiple buyer personas can assist you in creating relevant content, and you want your material to be current. It can also aid in the development of more high-quality links and the acquisition of more reviews; if there are any sites in your field that people trust, attempt to obtain some positive feedback on them. If you manage a vacation property in Florida, for example, you might aim to collect some TripAdvisor ratings.  

5. Long-Form Content

Long-form information, like the E-A-T concept, can assist you to demonstrate that you’re an authority on a subject. If users spend a lot of time reading your longer page, it means you’re providing high-quality, useful information. A blog post with 2,000 words (or more) is likely to rank higher than one with 1,000 words or less. However, those 2,000 words must be of the highest quality, and you must properly answer the topic posed by the site, as well as any connected queries.

6. Mobile Friendliness 

Almost everyone has a smartphone these days, and many people don’t even own a computer. As a result, it’s understandable that Google prioritizes mobile-first indexing. You can use Google’s mobile-friendly test if you’re not sure how mobile-friendly your website is. You may also use Google Search Console to perform a mobile usability analysis. 

You’re on the right track if you’ve already optimized your site for voice search using long-tailed keywords. However, you’ll almost certainly need to fix a few technical SEO concerns for mobile use. It’s also a good idea to check your pages on a mobile device to ensure that everything is loaded and working properly and that images on a page aren’t obscuring written text. 

7. Local Search

In 2020, local SEO took a hit because more people are staying at home rather than going out and using their phones to find a nearby business. You may have noticed the Google advertising for “search near me” over the last few months. It shows individuals using “near me” searches to support local businesses. Google wants people’s search results to be relevant to them. Therefore it’s only natural that they support local SEO. Getting your website to appear in Local Pack snippets can help you rank higher in local searches. You’ll need a well-optimized Google My Business listing as well as a strong backlink profile to do this.

8. Brand Awareness Through Influencers

People nowadays are overwhelmed by the amount of content and marketing available online, and many are unsure where to turn. They’re looking for genuine guidance from people they can relate to. When you collaborate with an influencer, you can boost your traffic and visibility. However, you don’t want just any old influencer with a large following. It’s preferable to choose someone who has carved out a niche in your field and can build stronger bonds with your target audience.

Final Thoughts

We hope that these SEO trends for 2021 are useful to you. However, as we all know, SEO is a constantly changing field, so you’ll want to stay on top of the most recent changes. 

Btw if you enjoyed this article you might want to READ about Some Simple Ways To Speed Up Your Website.

Best of luck!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Choosing the perfect URL is important! People will either click a link or type your URL into their browser’s address bar to get to your website, so you’ll need the URL to be something that is easy to remember.

The majority of your visitors will arrive at your website via a link when you initially start growing traffic. However, if people become addicted to your content, they will input your URL into the address bar, and you want it to be as simple as possible.

How to Pick an Excellent URL

Here are a few pointers on how to pick an excellent URL.

It Should Be Simple To Pronounce

A decent URL should be simple to say. You don’t want any misunderstandings when individuals become addicted to your content and are trying to share your website with their friends, by verbally giving them your URL.

MyBlogTutor.com, for example, is an easy-to-pronounce URL. Here are some instances of difficult-to-pronounce URLs:

Bloggggggggggggggggggggggggggggggggggggggggg (How many Gs does that add up to?)
BlogLe55ons.com is a website dedicated to helping people learn new things. (Do you want to learn how to blog?) (Is there anything else?)
DasItBlogBreh.com is a website dedicated to providing information about DasItBlogBreh (Are you kidding?)
Do you see what I’m getting at? The URLs stated above are far more difficult to pronounce than MyBlogTutor.com.

The first step in selecting a decent URL for your website, is to make it simple to say.

choose-the-perfect-url

Make it Simple to Recall

The URL of a website should be simple to remember. You don’t want people to forget how to get to your website when you tell them about it.

The following are characteristics of an easy-to-remember URL:

  • It is simple to say.
  • It’s concise and to the point.
  • It’s not so brief that it’s perplexing.
  • It explains what you’ll discover on the site.

Now, let’s take a moment to consider each of these characteristics.

Pronounced easily.

We have discussed this, but another advantage of having an easy-to-pronounce URL is that it is easier to remember.

Ask five individuals if your URL suggestions are easy to say.

Straightforward and to the point.

It’s simple to remember a URL that’s short and to the point. Is MyBlogTutor.com or StevesBlogThatProvidesTipsAndTricksForYourBlog.com simpler to remember?

Your URL isn’t small enough if it’s longer than 15 characters.

It’s not so short that it’s unclear.

GourmetBurritoCookingGuy.com is a better domain name than BurritoChef.com, but GBCG.com is too short and confusing.

Remove as many needless words from your URL as possible, then ask five people if it’s confusing. If they are perplexed, try again.

Describes the Content and Purpose of the Website.

According to MyBlogTutor.com, this site’s content consists of tutorials on how to create a blog. StevesBlogStuff.com tries to describe what might be on the website, but it falls short. What kind of blog content is there? What are the themes? How about some tutorials? Is it possible to get free images?

Find out what five people think the blog at your possible URL is about. If they get it incorrect the first time, try again.

Hyphens, Underscores, and Numbers Should Be Avoided.

The use of hyphens (-), underscores (_), and numbers in a blog URL is discouraged. Avoid using these three letters since they make it more difficult to spell and remember your blog URL.

A website URL with numbers is extremely difficult to remember and spell. Would you know how to spell Steves2ndBlog.com if I gave you the name of my blog? Would you spell out “second” or would you spell it out with the number two? Perhaps I have a lot of blogs, so would you remember that this is my second, or would you forget and assume it’s my third?

Don’t even think of using hyphens, underscores, or numbers in your website URL

Make an Effort to Only Use .com Domains.

Your URL can end in a variety of extensions, such as.org.net.blog.biz.info, and so on. Even today,.com is the most popular domain, thus you should aim to keep your website URL to.com.

Would you be able to recall MyBlogTutor.biz if I told you it was the URL of my blog a week later? You’d probably start with.com and then give up if it wasn’t available.

Wouldn’t you think it was a little spammy if I told you my blog URL was MyBlogTutor.info? I practically never go to websites with.info or.biz in the URL.

Because there are so many websites on the internet these days, many URLs that end in.com may already be claimed. In this scenario, you may need to come up with a new website URL idea.

Be Original

When choosing a URL for your website, try to think of something unique. Don’t call your blog AmazonStore.com because there is already an online bookshop with that name.

If you said your website’s URL was AmazonStore.com, they’d probably go to Amazon.com instead. Worse worse, Amazon.com may be able to sue you for infringement of their trademark.

Tip: Make a URL that isn’t too similar to another person’s URL.

If you want help choosing a name for your business read: How Do I Pick a Name for My Business

Final Thoughts

It’s critical to have a short, memorable blog URL that users can easily type into their browser. You should have a framework for understanding what constitutes a decent website URL after reading this post. The next step is to go out and get one; once you’ve done so, please let me know what your new URL is right here in the comments!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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