SEO Tips

Dangers of a Cashless Society & What Business Owners Need to Consider

Banks are closing ATM machines and even many of their branches throughout the western world, leaving many people concerned about the dangers of a cashless society. They’re attempting to persuade you to use their digital banking and payments infrastructure. Financial firms want everyone to be able to access and navigate the broader economy through their systems, just as Google wants everyone to be able to access and navigate the internet through its search engine. So what are the dangers of a cashless society, and what should small businesses consider?

Going Cashless Can Reduce Expenses

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One incentive is to reduce expenses therefore increasing overall earnings. Even in non-COVID times, going cashless has advantages. Weighing the dangers and estimating how much you might save vs. lose by transitioning to a cash-free model can help you decide if it would benefit your small business.

Contactless sales climbed by 27% in March 2020, according to the Electronic Transaction Association. 

The urge for cashless choices is growing as a result of customer preferences and the present pandemic. However by replacing cash with standardized self-service apps, financial institution executives can gain direct control and monitor all consumer interactions.

What Steps Are Corporations Taking?

Many large corporations are in favor of cashless transactions and have implemented something known as “nudging” in an effort to persuade their customers. If a powerful organization wants people to pick one thing over another, the greatest technique is to make the alternative difficult to choose.

Self-checkout at supermarkets are an excellent example of this. To save money, the underlying aim is to replace checkout people with self-service equipment. However, supermarkets must persuade their customers. As a result, they initially promote self-checkout as a convenient option. When some customers choose that option, the supermarket can point to it as proof of a shift in customer behavior, which they can then use to justify a reduction in checkout staff. As a result, using the checkout with personnel becomes more inconvenient, and customers are more likely to utilize the machines. They gradually wean you away from the wait staff and “nudge” you toward self-service.

Similarly, financial organizations are attempting to move us closer to a cashless society and digital banking. Banks aim to decrease expenses, while payment corporations like Visa and Mastercard want to expand the number of digital payments services they sell. There are two elements to the nudging. First, they must make cash, ATMs, and branches more inconvenient. Second, they must promote the alternative energetically. They want individuals to “learn” that they want digital before “choosing” it.

Some of the Disadvantages of a Cashless Society

The recent Visa meltdown, in which millions of consumers who had become reliant on digital payment found themselves stranded when the dominant payment network went down, certainly put those without cash at a temporary disadvantage, and shined light on what some of the dangers of a cashless society might be. Although digital systems are “convenient,” they frequently have primary points of failure. Cash, on the other hand, does not. It does not rely on external data centers and is not controlled or monitored remotely. The currency system allows for a “off the grid” environment that is unmonitored, private and some say more secure. 

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This is also why financial institutions and financial technology firms want to do away with it. Cash transactions are not caught in the net that such institutions use to collect fees and information.

A cashless world does pose some risks. People who do not have bank accounts will become even more marginalized, and cut off from the cash infrastructure that once sustained them. There are also psychological aspects to using cash to encourage self-control, unlike using a credit card or a mobile phone to encourage spending. A cashless society also has significant surveillance implications.

In Closing

Recently the bad aspects of cash have been under a bright light, linking it to the spread of COVID-19, crime and tax evasion, but few mention the negative consequences of digital payments, and the dangers that small businesses and many individuals may face with a cashless society. Even if going cashless becomes inevitable, it’s good to prepare your business for the negatives as well as the positives that may occur with the transition. 

Thank you for stopping by today. If you enjoyed this article you may also like: How to Set Your Brand Apart in This Competitive Market

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Will XML Sitemaps Soon be Obsolete?

It’s been discussed at great lengths whether or not XML Sitemaps are even needed anymore. Many people feel that if your website is properly set up, you shouldn’t even need an XML sitemap. So if XML sitemaps become obsolete, this marks a turning point in SEO history. And it’s actually a topic that comes up often in tech support.

Google's Software Mirrors Human Behavior

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In recent years Google’s software is more “human,” as it were. In fact Google has become quite effective at simulating user behavior on a website and then incorporating this information into its ranking algorithms. Simply put, if your website is user-friendly and provides consumers with the information they seek on Google, it’s likely that it will rank well in the search results.

When creating your website, think about the keywords you want to target and how to translate them into an appropriate site layout. 

You may construct structured links to all of your website’s pages using the internal linking tool in our Yoast SEO plugin, for example. Simply put, Google is capable of following all links and locating all pages. That signifies you’ve created an excellent foundation for search engines on your website. If you haven’t done this then it would benefit you a great deal to enlist some help, from our SEO experts at PushLeads. Call 828-348-7686 TODAY for your FREE consultation!

Then Why Should I Use XML Sitemaps?

Sitemaps, both HTML and XML, are useful when your website’s structure and internal linking structure aren’t up to par. When you’re dealing with a large, jumbled inheritance from the previous owner, years of creating (more or less unstructured) content, or just haven’t given internal links any care; your XML sitemap will likely come in handy.

XML sitemaps can improve the crawling of your website by a search engine bot in addition to pointing Google to all of your content. The last changed date should be included in XML sitemaps. This date will immediately tell a search engine which pages should be crawled and which pages haven’t changed since the last crawl and can be skipped.

This is a significant advantage of using XML sitemaps.


There’s a reason Google Search Console includes an XML sitemap component. Google likes to know everything there is to know about your website. They want to look at everything to see if there’s anything intriguing that will help them answer their users’ search queries.

Your XML sitemap acts as a map to all of the different points of interest (POIs) on your site, as well as all of the tourist attractions.

Yes, some of them are more intriguing than others. Last year, priority percentages were included in the XML sitemaps given by our plugin. Users of various plugins have requested the ability to change that percentage, but it never happened. Developers opted to delete the % entirely because it did not perform as expected — at least not on Google’s end. This underlines the fact that it is simply a list of pages. Nonetheless, it’s a useful list.

So Are XML Sitemaps Necessary?

Yes, I believe that an XML sitemap should be included on every website. XML sitemaps can be used to deliver a large number of links in a more readable style. It’s a method of ensuring that search engines find every page on your website, no matter how messed up it is. However, you should make every attempt to make that XML sitemap a bonus rather than a need.

If your website’s crawlability is dependent on your XML sitemap, you’ve got a much bigger problem on your hands. 

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However, you still have time to go back to the drawing board and engage in some keyword research. Reorganize the website. When re-visiting your most-visited pages, take the time to do internal linking; inject the appropriate links throughout your website, and improve the functionality of your website. Then after that, when the majority of your pages are accessible from the menu and also through the internal links you’ve embedded, count on that wonderful, cozy XML sitemap to feed Google any neglected leftovers and assist you in further optimizing your website.

Thank you for stopping by today. If you enjoyed this article you may also like: Common SEO Mistakes You Don’t Want to Make

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White Hat Link Building

Despite the fact that link building became a nasty word a few years ago as a result of so many businesses abusing the discipline with black hat practices like linking schemes, link farming, and more, links are still a valuable way to enhance online visibility, both with consumers and search bots. Although Google’s algorithms have altered over time to favor organic link building with high-value websites over other approaches, there are still lots of ways to develop backlinks without provoking the search engines’ wrath and risking delisting.

The appropriate link-building approaches, when combined with other SEO measures, can help you promote your branding message and enhance your marketing campaigns. Of course, the key is how to accomplish it effectively. When you work with a trustworthy and professional Asheville internet marketing firm, you can focus on the methods and techniques that will best serve your company and produce the best results. Here are a few white hat choices to think about.

Getting Listed in Directories

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You might believe that submitting your website to internet directories is a stale method of obtaining links, yet it’s a perfectly respectable initial step in any link-building strategy. It’s also a smart idea if you want accurate information about your company to appear in directories. If you don’t claim your listings, they may still show up in directories with erroneous or missing information.

If prospective customers are unable to contact you, this could harm your brand and cause you to lose revenue. Why would you not claim listings with major directories if it’s so simple?

You won’t get a lot of links, but it’s another approach to get quality backlinks while also guaranteeing that consumers who find you through directories can find accurate contact information.

Content Links for Branding

Content links that connect back to your brand are one of the most effective techniques to establish a backlink network. There are a number of viable options. To begin, you’ll need relevant and engaging material, such as timely articles, succinct infographics, or even press releases.

The next step is to form partnerships with well-known websites in your sector or niche that are already well-ranked. You may be able to obtain more backlinks from lower-ranking websites, particularly by offering guest posts in exchange for backlinks, but these links will not carry the same weight as search engines and so will not enhance your own ranks.

When it comes to determining which websites receive top billing for related searches, Google and other search engines assess a range of variables, including the relevancy and worth of content, so this is a good place to start. The quality of your link locations, on the other hand, is crucial, which is why you should work with your Asheville branding and marketing agency to discover appropriate partners to link with.

 

Obtaining Affiliate Links with the Help of Your Branding Services Agency

Trading links with trusted affiliates are still permissible in addition to content links. Extensive lists of affiliate links on a website’s sidebar aren’t as common as they once were, but as your Asheville internet marketing expert can attest, you and your affiliates can certainly find modern ways to link to each other, gaining mutual benefit in terms of building your network of high-value backlinks.

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Creating Content That Can Be Shared

You have to encourage readers to engage with you online, and perform a lot of the heavy lifting for you, if you want to take organic link building to the next level. It’s a terrific method to extend your brand and help your internet marketing efforts by creating content that begs to be shared and integrating links inside it. If you want your content to go viral, you’ll need to work with your branding and marketing agency to create truly sharable content, but if you put effort into creating engaging content that’s easy to share (think infographics, videos, and more), you’ll see a huge return in terms of backlinks multiplied.

Broken Link Tracking

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Years of building your internet brand may result in a large network of links. If you don’t keep track of them, you risk having a lot of broken links that don’t direct customers to your site and don’t earn you any points with search engines. Your branding services firm should be able to assist you in tracking and maintaining links to guarantee that they remain useful and functioning.

 

In Closing

This should get you started, but if you want even more of the skills you need to engage in successful white hat link-building strategies that will improve your brand and lead to more success, you need the support of a trustworthy partner like Pushleads! 

Thank you for stopping by today. If you enjoyed this article you may also like: How to Design Packaging Based on Psychology for a Product that Sells Like Crazy

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301 Redirects & SEO

Every SEO specialist understands that 301 redirects are required from time to time. But, by slowing page load speed, are they interfering with your other optimization efforts? Or are they sending bots on a merry-go-round to redirects you no longer need?

A few weeks ago I was in a development meeting with a client, and although the meeting wasn’t specifically about search engine optimization, the conversation touched on a few SEO considerations.

This client, a home products firm, is understandably concerned about the speed with which their site loads. Because they have a lot of high-resolution imagery on their site, every effort must be made to reduce load time.

Removing all 301 redirects was one of the planned steps the client wanted to implement to reduce load time. That piqued my interest, so I began to investigate the pros and cons and quickly realized that I had had no idea just how valuable a few necessary redirects were.

301-redirects

I persuaded them to keep all redirects active until a suitable remedy could be implemented. To demonstrate how essential 301 redirects maybe, I obviously needed to gather some statistics. But how would I know which ones needed to be kept?

I wanted a system that would deliver the data in a format that we (the marketers/analysts) could use without stomping on development or IT’s toes.

 

The obvious choice was Google Analytics. Internal links pointing to obsolete URLs (which had then been 301’ed) and rel=canonicals with 301’ed URLs were hurting the load time of this site. So on I went, working out the answer for the redirect removal conundrum.

Redirect-Related Issues

Basically, every redirect-related issue that may possibly exist was resolved.

Resolving these issues, we were able to significantly reduce the site’s redirection time.

The development team was ecstatic, the SEO team was ecstatic that our (required) 301s had been preserved, and the client was thrilled with the load time.

4 Ways Redirection Can Hurt SEO

The following are four ways redirection can harm your SEO efforts:

  • You have redirect chains, for starters.
  • Redirects as a means of internal linking.
  • You have a lot of 301s that aren’t necessary.
  • You have 301 canonical tags.

First let’s start with a straightforward definition: A redirect chain is a series of URL redirects that force visitors and search engines to wait until there are no more redirects to go through. Consider the following scenario: www.mysite.com/responsive takes you to www.mysite.com/responsive-web-design, which in turn takes you to www.mysite.com/rwd.

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Of course, we all know what this means in terms of passing authority. Around 10% of authority is lost for each stage in a redirect chain. However, this significantly increases page load time and lowers the overall quality of your site. So the fact that certain redirection may go through numerous iterations simply to call one URL to the fact that a single-step redirect already has an influence on your load time.

It’s no surprise that 301 redirects build up over time and form chains: you add one, then someone else on your team adds another, and a few months later you add another. Things like this happen.

So, how do you spot these tangles? Fortunately, at Pushleads we have an absurdly simple function in our toolbox that traces down redirect chains and generates reports. Next we’ll talk about how to put it to good use.

Pushleads Site Scan

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Pushleads can perform a comprehensive site scan.

Redirect Chains can then be found by going to > Reports > Redirect Chains.

That is all there is to it. Seriously.

 

This does take some effort to figure out, which ones need to be fixed. ALL of your site’s links are taken into account. This means that if you link to another site and they have a chain, it will also find that.

Social sharing URLs are one of the most popular themes of URL types I’ve seen here; they vary frequently, therefore we’ll just need to filter them out of the report.

Once we’ve completed this, everything should go well, and we can just adjust your 301 redirects to eliminate those extra steps.

Redirects as a Means of Internal Linking

Internal links pointing to URLs that are redirected elsewhere are the second method redirects can harm your SEO efforts.

Follow these simple steps to get a handle on what’s going on with your site:

Download the whole list of your internal links from Google Search Console.

  • Click the “Download this Table” button under Search Traffic > Internal Links.
  • After that, open the document and attach your domain to the beginning of the URL strings using Excel’s concatenate tool.
  • Copy the entire list once you have that column of full URLs.
  • Go to “Mode” in the menu bar and select “List.”
  • Then click “Paste” and “Upload List.”

Only the URLs from the Internal Link report will be crawled.

  • After that, look for any 301s in the status code column.
  • If you find any, choose the URL and navigate to the Inlinks tab.
  • This will display all of the pages that contain a redirecting URL link.

Once you’ve discovered all of the internal links that are redirecting, compile a list of updates to give to your development team.

You Have a Lot of 301 Redirects That Aren't Necessary

Over time, 301 redirects accumulate on websites, and no one thinks to clean them up. Your load time suffers when your.htaccess file becomes overburdened with redirects. Every time a browser requests a URL, each of those redirects is evaluated to see if the requested URL needs to be routed somewhere else. Your load time will be significantly reduced as a result of this.

But how can you know which of those redirects are necessary?

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UTM Tags

That’s how: UTM tags.

You may simply detect which 301 redirects are actually used on a frequent basis by attaching UTMs to the resolving URLs of redirects.

Here’s an example of the labeling system I employ:

/new-page?utm medium=301&utm source=direct&utm campaign=/old-page?utm medium=301&utm source=direct&utm campaign=/old-page

Every time someone visits one of your redirects, this will transmit data to Google Analytics, along with the attribution information you’ve included in your UTMs.

Use my tag generator to create a Google Sheet. Go to File > Download As > Microsoft Excel to save it locally (.xlsx).

I see the Source/Medium report in Google Analytics twice a year and apply an in-line filter for 301s.

Simply compare the list of 301s in the.htaccess file to the list of redirects that were triggered from here. Those that weren’t hit should be taken out.

You Have 301 Canonical Tags

This one’s logic is straightforward, as it’s essentially the same as having redirect chains. Canonical tags that refer to redirected URLs should be avoided. Run a crawl and go to the Directives page to find these canonical tags. Copy the “Canonical Link Element 1” column from the “Canonical Link Element 1” column on the right.

Re-crawl in List Mode and look for any that have a 301 Status.

Regaining links via 301 redirects is an added bonus.

If you have a large site, or if the URL structure of your site has changed a few times over the years, there’s a strong chance you’ve got some good links heading to a dead URL.

Run a report in Open Site Explorer to acquire a list of target URLs.

Using the same “Upload List” procedure as before. If the Status Code column contains any errors, 301 redirect the URLs. (First, double-check the numbers and quality of those links.)

In Closing

 

Thank you for stopping by today. If you enjoyed this article you may also like: SEO Tips; Understanding XML Sitemaps

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Website Maintenance Annual Costs

Costs of maintaining an ecommerce website should be factored into your budget.

Aside from all the ecommerce website pricing variables that establish the cost of developing an ecommerce website, you must also consider the continuing expenditures of running that website.

We’ll go over these costs in detail below so you’ll know exactly how much you’ll need to spend annually on your ecommerce website.

Domain Name for the Website

This cost ranges from $0.95 to $12 per year on average.

To build a successful ecommerce website, you’ll need a memorable domain name; that’s your company’s online address. It’s an important aspect of your overall brand, and you can’t build a website without it.

You may get a domain name for as cheap as $5 per year if you shop around. You may also acquire a domain name for up to ten years at a time, to preserve control of it.

However, if you want a short domain name that ends in “.com,” you may have to pay a little more, like $15 per year.

domain-name

Domain names can sell for hundreds, or in exceptional cases, thousands of dollars. The majority of the time, however, they’ll sell for $0.95 to $12 each year.

It’s also critical that you set your domain to renew automatically. Even if you’re using a credit card that’s about to expire, you’ll get an email notifying you that it’s due.

Some domain name services allow you to use your bank account information instead of a credit card number, which eliminates the need to worry about expiration dates.

However, the form of payment you choose has no bearing on the price – it’s entirely a matter of convenience.

Costs of Your Hosting

The cost ranges from $75 to $10,000 per year.

You’ll need someone to host your domain once you’ve purchased it.

Internet users can visit your website thanks to hosting services. They give you room on their servers so you may work on your website.

WordPress and SquareSpace, for example, sell domain names and hosting as a package. However, most companies that sell both frequently employ templated websites, which make your site look identical to everyone else’s.

Finding a server that allows you to design your own personalized website from the ground up is the best option. As a result, your company will have a distinct online presence that will set it apart from the competition.
Even yet, there is a significant pricing differential for hosts. Because some hosts provide assistance and other services for your site, while others simply provide server space, this is the case.

Support may not seem all that important when you’re getting started, but it is critical if you have a ecommerce site. You’ll want to have a phone number to call if something goes wrong with your website so you don’t lose a day’s worth of revenue.

To put it another way, low-cost hosting means you won’t get any help. However, investing in quality might pay dividends over the life of your website.

Multimedia That is Engaging

The price ranges from $250 to $10,000.

Flash and multimedia features are excellent methods to spice up your website’s visual appeal.

Because of its great level of customisation, Flash is well-known on the Internet. Flash, in the right hands, can become the most important component of your website.

Flash, on the other hand, has a drawback: search engines can’t read the code it contains. So, if you’re going to utilize Flash, it’s vital to use it selectively rather than for the entirety of your site.

Multimedia, such as video, is also beneficial to your website. To give your buyers a better picture of what an item accomplishes, you can use multimedia to supplement product listings, photographs, and descriptions.

Using video also allows you to promote your website on YouTube and other social media sites. When it comes to attracting new clients, stuff like this does wonders.

Your Website's Technical Maintenance Costs

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Yearly pay ranges from $15,000 to $30,000

Your website, like buildings and highways, requires regular maintenance to keep it running and performing well.

Ecommerce website maintenance entails resolving any faults that arise, adding new pieces to certain areas of your site, and keeping your site operational.

Website maintenance may cost a little more than you want to spend, and you may not realize the benefits right immediately, but it is critical.

 

In Closing

Upkeep on an E-commerce website takes effort and costs money, so when you are considering launching a website of this caliber, make sure you plan ahead for your website to generate profits, giving you a return on your investment. 

For information on how to keep your online store secure, take a moment to read: 6 Simple Strategies to Improve Your E-commerce Security

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Avoid These Common SEO Mistakes Like the Plague

If you want to rank well on Google, avoid these mistakes!

1. Using Images to Link to Your Website's Other Pages.

Images are not scanned by search engines; they can only read text. If Google can’t see the text of a link (for example, if it’s a clickable image or a button), the link may be misread. If you have any pages on your website that are solely accessible via images or buttons, Google may not index them. Every page on your website should have at least one text link, according to Google.

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2. Failing to Inform Google of your HOME PAGE.

You don’t want to forget to let Google know which one of the specific pages on your website, that you want to be your homepage.

You can type “www.thewebsite.com” or just “thewebsite.com” if you know the web URL of a site you wish to visit. Although both addresses will take you to the same website, Google does not like uncertainty. It wants you to tell it your preferred web address (www, or no www). If you don’t tell them, you risk fracturing your website’s SEO authority, which will result in a decline in Google results. The solution is to choose whatever address you like (whether it’s www or non-www) and inform Google by putting up a 301 redirect. If you need assistance with this, our small company marketing professionals can assist you.

3. Slow Loading Speed.

Having a website that takes an excessive amount of time to load, is a big mistake you want to avoid. 

Google wants their consumers to have a positive experience, and sites that take too long to load detract from that. Slow load times have the greatest impact on your visitors, who may leave before the site loaded, but it’s also likely that Google will punish your search results. By going to https://developers.google.com/speed/pagespeed/insights/, you can test your site, obtain a score, and get advice on how to enhance the speed of your site.

4. Using Link-Building Techniques That Add Little Value.

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Links to your site will increase your rankings in Google search results in general. The issue is that many people try to cheat the system by constructing linkages using questionable methods. It is not a good idea to buy or trade links with websites that are regarded web spammers. Your site’s search rankings could be decreased just by referring to sites that Google considers to be web spammers. Get the link in place if you have a good reason to link to someone or they have a good reason to link to you. You’re just hurting your rating if you develop link associations that add no value to your content and provide no advantage to your readers.

5. Don't Hide Links

Long ago, one might boost their search engine rating by cramming a page with links that were the same color as the background (thereby hiding the links from users, but showing the links to search engines). Don’t do that because it doesn’t offer value and hasn’t worked in years.

6. Using Keywords in Inappropriately.

Keywords should be included on pages where they belong. If you stuff a bunch of keywords on a page that have nothing to do with the rest of the page, Google will penalize you.

Keywords should be included on pages where they belong. If you stuff a bunch of keywords on a page that have nothing to do with the rest of the page, Google will penalize you.

7. Duplicating Content.

High-quality content is important for your brand’s image and even for SEO, but it takes effort to generate. Copying and pasting the same material in several places, on the other hand, is not worth the time you’ll save. Duplicate content is frowned upon by Google. You don’t have to redo your content over and over; there are a variety of techniques to recycle and repurpose content to save time while maintaining your value.

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8. Failing to submit a Google Sitemap.

Search engines, as effective as they are at discovering all of the pages on your website, aren’t flawless. You may boost Google’s ability to find all of the pages on your site by submitting a sitemap. Visit Google’s sitemap resources for further information on how to submit a sitemap.

Overall, when working on your website, attempt to bear in mind that you’re assisting Google in displaying relevant, high-quality information to its users. Once you’ve fixed any errors, you may submit your sitemap directly to Google to speed up the process of finding all of your material. 

In Closing

Ranking well in Google isn’t something you should try to achieve by cutting corners, but rather by partnering with Google, to not only lead people to quality content, but to exactly what they’re looking for. 

For more insight on ranking well on the SERP (search engine results page) and reaching a wider customer base for your business, take a moment to read “Getting Quality Backlinks.” 

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Long-tail keywords are more particular keyword phrases that visitors are more likely to employ when they’re ready to make a purchase.

What Are Long-Tailed Keywords & How to Use Them

Consider this: if you run a business that sells antique furniture, there’s a good possibility your pages will never show near the top of an organic search for “furniture” since there’s too much competition (especially if you’re a tiny business or a startup). If you specialize in modern art deco furniture, for example, phrases like “contemporary Art Deco-influenced semi-circle lounge” can reliably bring you customers looking for that specific item.

Managing long-tail keywords is a matter of improving communication between your company and the clients who are already looking for what you have to offer.

SEO Tips; Why Does It Matter?

Consider this: how likely are you to click through to a sale if you google the term “sofa” (a very broad keyword commonly referred to as a “head term”)? However, if you Google “elmwood veneer day-bed,” you’ll likely find what you’re searching for and be willing to pay for it right away.

Obviously, a long-tail keyword will bring in less traffic than a more prevalent one, but the traffic you do get will be better: more focused, more devoted, and more interested in your services.

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Shorter Keywords Have More Competition

Shorter keywords can have tight competition for ranks, but visits can be scattered with a low ROI. By pure statistics, the wise use of long-tail keywords will bring in less traffic, but the return on your investment will be proportionally lot higher: you’ll be drawing exactly the audience you want, and that audience will be much closer to point-of-purchase than your less-savvy competitors.

How This Works With PPC (Pay Per Click)

Long-tail keywords are beneficial to businesses looking to rank their content in organic Google searches, but they could be even more beneficial to marketers running paid search marketing campaigns.

Because there is less competition when bidding on long-tail keywords, the cost per click is obviously cheaper.

You may gain higher ad ranks on relevant searches without having to pay a premium for each click by targeting longer, more precise long-tail keywords in your PPC AdWords ads.

If you are interested in PPC services for more immediate ROI while your climbing the SERP (search engine results page) then we’d love to help!

Contact PushLeads TODAY for your FREE consultation! 828-348-7686

Find Long-Tail Keywords That are Appropriate for Your Niche

The trick is to find a steady supply of long-tail keywords that are appropriate for you and your niche.

Using a keyword research tool, you can easily uncover long-tail keywords.

Long-tail keyword variations in marketing campaigns are a win-win situation: better search rankings, more qualified search traffic, and reduced CPCs.

 

If you enjoyed this post you might also like to read about the Newest SEO Trends for 2021!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

With These Tips You Can Start to Grow Your Blog Today

There is a lot of competition out there, making it tough to build up a following for a new blog. So today we’re giving you 5 ways to help you get some traction.

Commenting On Other Blogs In Your Field

Reading and commenting on blogs in your area of expertise and related business sectors is an excellent strategy for gaining a following. It’s a good method to establish a rapport and a mutually beneficial relationship that can help you grow your online presence. It will also provide you with a valuable backlink, which will help to increase the authority and relevance of your site in search engines.

Your suggestions must be well-considered and useful. Simply adding “Good post!” or “I agree!” is clearly a means of simply gaining the link and publicity, and people will immediately recognize this. Write something intriguing and enlightening about the site you’re commenting on, but not necessarily in agreement with it. A diverse perspective is often more intriguing, and the person who created the blog will be curious to see what you have to say. You can start a dialogue and engage with the blogger and their audience if you give your counterpoints respectfully and quietly. 

Guest Blogging

Having someone create a blog for your site can expose your site and brand to a whole new demographic of people. The guest blogger will be happy to show a link to their work with their followers, bringing together a wider group of people and increasing traffic to your site.

On the other hand, if you are invited to guest blog, it is a fantastic opportunity to expose your ideas, writing, and brand to an audience you may not have previously had the opportunity to engage with. Accepting and excelling at one guest blogging assignment could lead to other opportunities with other sites, making it a worthwhile exercise that will pay off in future conversions, sales, and brand recognition.

Original & Creative Quality Content

Unless it’s read and shared it’s not considered great material. To have any impact on your SEO and content marketing strategy, it needs to have a valuable audience. From there, it must be shared beyond your network in order to improve traffic to your site and brand awareness. This is accomplished via a variety of ways, each of which is an effective approach to increase the amount of people who see your content and expand your brand.

Always strive to create the greatest material possible.

The only surefire approach to ensure that your material is shared and discovered is to make it outstanding. It is now generally referred to as 10x content, which means it is 10 times better than anything already available. It takes effort to generate this type of content, but if done correctly, it will set you apart from the competitors and position you as an expert. This will increase traffic to your site and establish a degree of trustworthiness that can be difficult to find online. Quick Sprout’s Neil Patel is a great example. His dedication to consistently produce blogs that offer new or more in-depth perspectives on themes has pushed him into the highest tier of content creators. This means that when members of the online marketing community are looking for the most up-to-date information, or even confirmation of what they’ve read or heard somewhere else, they go to his site.

Branding and SEO are both important aspects of content strategy. A long-term strategy for long-term brand results is to build an air of authority around your website and its content. When your brand is identified with a specific amount of authority, it becomes more relevant, and both search engines and users notice.

Easy to Share

grow-your-blog

Make sure your blog posts are simple to share.

While this may seem self-evident, I’m often surprised by how many blogs and websites fail to do so. A user shouldn’t need any particular knowledge to share your work on Twitter or Facebook, and this is frequently possible thanks to the existence of common social buttons. However, you should be able to share your blog simply by cutting and pasting the link, which implies you should create a permalink for each blog you publish. People want to do things in different ways, and forcing them to use your content in a certain way would only limit your blog’s ability to reach a larger audience. It doesn’t matter how your material gets to the rest of the world; what matters is that it gets there.

Try Some Email marketing

Out of all the suggestions, this is the most time-consuming and closest to a stab in the dark. It can often provide excellent results, but you must expect constant rejection and even animosity. It entails sending industry-specific emails to key influencers requesting that they share your content. This is sometimes disguised as an attempt to educate someone or establish a relationship through a shared interest in a topic, but it is just a request for a favor.

The secret to achieving breakthroughs without jeopardizing the possibility of them occurring is to establish a relationship first. This is commonly accomplished by sharing their content, leaving comments on their blogs, enjoying and re-posting their tweets and Facebook updates, and doing anything else it takes to get their attention. This is why it is critical to begin at a reasonable level. At the same level, or somewhat higher, you should distribute content and create relationships with bloggers and influencers. Look for people who have similar-sized audiences, since they will see the most benefit from developing a symbiotic relationship. Even though Neil Patel has a considerably larger following, sharing your blog will provide little value to his site, thus the chances of him doing so are slim. It is preferable to spread your material to a few smaller audiences rather than hoping to reach a large one.

Learn more about this particular strategy by reading: How to Succeed With Your Email Marketing Strategy

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Google just released a new core change that is impacting SEO ranks for many businesses. 

Find out the Newest SEO Trends for 2021

With 2020 finally behind us, we’d like to look forward to our success together, by helping you improve your position in the Google Search Results with a list of SEO trends for 2021.

1. Voice Search

As technology advances, voice search has grown increasingly vital. Amazon Alexa, Apple’s Siri, and Google Assistant are becoming increasingly popular. People’s searches on these gadgets are more conversational (because of the fact that they’re literally chatting). Long-tail and highly specialized keywords are frequently used. Someone might, for example, ask Siri, “Where are the greatest pizza shops around me?” Meanwhile, someone conducting a search will most likely use an abbreviated form of that phrase, such as “best pizza near me.”

voice-search

2. Video Content

People would choose to watch a brief movie rather than read a long page of text. Because Google recognizes this, pages with video and supporting written material frequently appear on the first page of search results. It doesn’t guarantee that you’ll be on the first page if you use a video, but it doesn’t hurt. You’ll have to put in some effort to optimize your video content by using keywords that relate to the video’s and website’s topics.

3. Featured Snippets 

Snippets with featured content have been present for around three years. Because the snippet will appear at the very top of Google Search results before pay-per-click (PPC) advertisements and organic results, those Featured Snippet spots are an excellent thing to shoot for. There’s simply no incentive for users to scroll down the page, if the featured snippet can answer their question. You’ll want to employ relevant keywords to try to get a highlighted snippet. You might also be interested in learning more about structured data, which helps Google figure out what your page is all about.

4. The Google E-A-T Principle

You may be familiar with Google’s E-A-T approach for producing high-quality content that aids in ranking. Expertise, authority, and trustworthiness are all represented by the letters E-A-T. This is especially true for businesses that fall within the YMYL (Your Money or Your Life) category. If you’re writing material for companies in the health or finance areas, keep E-A-T in mind. E-A-T, on the other hand, may not have as much of an impact if you’re producing content for a website that sells many types of matching pajamas.

However, there are a few things you can do to demonstrate that you have E-A-T. Creating multiple buyer personas can assist you in creating relevant content, and you want your material to be current. It can also aid in the development of more high-quality links and the acquisition of more reviews; if there are any sites in your field that people trust, attempt to obtain some positive feedback on them. If you manage a vacation property in Florida, for example, you might aim to collect some TripAdvisor ratings.  

5. Long-Form Content

Long-form information, like the E-A-T concept, can assist you to demonstrate that you’re an authority on a subject. If users spend a lot of time reading your longer page, it means you’re providing high-quality, useful information. A blog post with 2,000 words (or more) is likely to rank higher than one with 1,000 words or less. However, those 2,000 words must be of the highest quality, and you must properly answer the topic posed by the site, as well as any connected queries.

6. Mobile Friendliness 

Almost everyone has a smartphone these days, and many people don’t even own a computer. As a result, it’s understandable that Google prioritizes mobile-first indexing. You can use Google’s mobile-friendly test if you’re not sure how mobile-friendly your website is. You may also use Google Search Console to perform a mobile usability analysis. 

You’re on the right track if you’ve already optimized your site for voice search using long-tailed keywords. However, you’ll almost certainly need to fix a few technical SEO concerns for mobile use. It’s also a good idea to check your pages on a mobile device to ensure that everything is loaded and working properly and that images on a page aren’t obscuring written text. 

7. Local Search

In 2020, local SEO took a hit because more people are staying at home rather than going out and using their phones to find a nearby business. You may have noticed the Google advertising for “search near me” over the last few months. It shows individuals using “near me” searches to support local businesses. Google wants people’s search results to be relevant to them. Therefore it’s only natural that they support local SEO. Getting your website to appear in Local Pack snippets can help you rank higher in local searches. You’ll need a well-optimized Google My Business listing as well as a strong backlink profile to do this.

8. Brand Awareness Through Influencers

People nowadays are overwhelmed by the amount of content and marketing available online, and many are unsure where to turn. They’re looking for genuine guidance from people they can relate to. When you collaborate with an influencer, you can boost your traffic and visibility. However, you don’t want just any old influencer with a large following. It’s preferable to choose someone who has carved out a niche in your field and can build stronger bonds with your target audience.

Final Thoughts

We hope that these SEO trends for 2021 are useful to you. However, as we all know, SEO is a constantly changing field, so you’ll want to stay on top of the most recent changes. 

Btw if you enjoyed this article you might want to READ about Some Simple Ways To Speed Up Your Website.

Best of luck!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Choosing the perfect URL is important! People will either click a link or type your URL into their browser’s address bar to get to your website, so you’ll need the URL to be something that is easy to remember.

The majority of your visitors will arrive at your website via a link when you initially start growing traffic. However, if people become addicted to your content, they will input your URL into the address bar, and you want it to be as simple as possible.

How to Pick an Excellent URL

Here are a few pointers on how to pick an excellent URL.

It Should Be Simple To Pronounce

A decent URL should be simple to say. You don’t want any misunderstandings when individuals become addicted to your content and are trying to share your website with their friends, by verbally giving them your URL.

MyBlogTutor.com, for example, is an easy-to-pronounce URL. Here are some instances of difficult-to-pronounce URLs:

Bloggggggggggggggggggggggggggggggggggggggggg (How many Gs does that add up to?)
BlogLe55ons.com is a website dedicated to helping people learn new things. (Do you want to learn how to blog?) (Is there anything else?)
DasItBlogBreh.com is a website dedicated to providing information about DasItBlogBreh (Are you kidding?)
Do you see what I’m getting at? The URLs stated above are far more difficult to pronounce than MyBlogTutor.com.

The first step in selecting a decent URL for your website, is to make it simple to say.

choose-the-perfect-url

Make it Simple to Recall

The URL of a website should be simple to remember. You don’t want people to forget how to get to your website when you tell them about it.

The following are characteristics of an easy-to-remember URL:

  • It is simple to say.
  • It’s concise and to the point.
  • It’s not so brief that it’s perplexing.
  • It explains what you’ll discover on the site.

Now, let’s take a moment to consider each of these characteristics.

Pronounced easily.

We have discussed this, but another advantage of having an easy-to-pronounce URL is that it is easier to remember.

Ask five individuals if your URL suggestions are easy to say.

Straightforward and to the point.

It’s simple to remember a URL that’s short and to the point. Is MyBlogTutor.com or StevesBlogThatProvidesTipsAndTricksForYourBlog.com simpler to remember?

Your URL isn’t small enough if it’s longer than 15 characters.

It’s not so short that it’s unclear.

GourmetBurritoCookingGuy.com is a better domain name than BurritoChef.com, but GBCG.com is too short and confusing.

Remove as many needless words from your URL as possible, then ask five people if it’s confusing. If they are perplexed, try again.

Describes the Content and Purpose of the Website.

According to MyBlogTutor.com, this site’s content consists of tutorials on how to create a blog. StevesBlogStuff.com tries to describe what might be on the website, but it falls short. What kind of blog content is there? What are the themes? How about some tutorials? Is it possible to get free images?

Find out what five people think the blog at your possible URL is about. If they get it incorrect the first time, try again.

Hyphens, Underscores, and Numbers Should Be Avoided.

The use of hyphens (-), underscores (_), and numbers in a blog URL is discouraged. Avoid using these three letters since they make it more difficult to spell and remember your blog URL.

A website URL with numbers is extremely difficult to remember and spell. Would you know how to spell Steves2ndBlog.com if I gave you the name of my blog? Would you spell out “second” or would you spell it out with the number two? Perhaps I have a lot of blogs, so would you remember that this is my second, or would you forget and assume it’s my third?

Don’t even think of using hyphens, underscores, or numbers in your website URL

Make an Effort to Only Use .com Domains.

Your URL can end in a variety of extensions, such as.org.net.blog.biz.info, and so on. Even today,.com is the most popular domain, thus you should aim to keep your website URL to.com.

Would you be able to recall MyBlogTutor.biz if I told you it was the URL of my blog a week later? You’d probably start with.com and then give up if it wasn’t available.

Wouldn’t you think it was a little spammy if I told you my blog URL was MyBlogTutor.info? I practically never go to websites with.info or.biz in the URL.

Because there are so many websites on the internet these days, many URLs that end in.com may already be claimed. In this scenario, you may need to come up with a new website URL idea.

Be Original

When choosing a URL for your website, try to think of something unique. Don’t call your blog AmazonStore.com because there is already an online bookshop with that name.

If you said your website’s URL was AmazonStore.com, they’d probably go to Amazon.com instead. Worse worse, Amazon.com may be able to sue you for infringement of their trademark.

Tip: Make a URL that isn’t too similar to another person’s URL.

If you want help choosing a name for your business read: How Do I Pick a Name for My Business

Final Thoughts

It’s critical to have a short, memorable blog URL that users can easily type into their browser. You should have a framework for understanding what constitutes a decent website URL after reading this post. The next step is to go out and get one; once you’ve done so, please let me know what your new URL is right here in the comments!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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