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SEO Tips

What Percentage is Considered Duplicate Content to Google?

In response to whether Google uses a percentage threshold for identifying and removing duplicate content, John Mueller of Google recently answered.

  • Duane Forrester: (@DuaneForrester) asked on Facebook if any search engine had published data showing the level of duplicate content at which it was considered redundant. Bill Hartzer (@bhartzer) posted on Twitter to ask John Mueller and received an almost immediate reply.


  • Bill said: “Hey, @johnmu, is there a percentage that symbolizes duplicate content?

For example, should we attempt to ensure that pages are at least 72.6 percent unique to other pages on our site?

Does Google even measure it?”


  • John answered: “There is no number (also, how do you calculate it anyway?).”

How does Google determine if the content is duplicated?


Google has remained remarkably consistent in finding duplicate content for many years.

Matt Cutts, a Google software engineer at the time, published an official Google video in 2013 describing how Google detects duplicate content. He began the video by acknowledging that much Internet content is redundant and expected it to happen.

“It’s necessary to admit that if you examine content on the web, something like 25% or 30% of all the web’s content is duplicate content.

People will cite a paragraph of a blog and then link to the blog, that sort of thing.”

Google won’t punish duplicate content because so much of it is harmless and not spammy, Senior said. He warned that penalizing web pages for having any duplicate content would negatively affect search results quality.

When Google encounters duplicate content, it does:

“try to group it all and treat it as just one portion of content.”

  • Matt continued:

“It’s just treated as something that we must cluster suitably. And we need to ensure that it ranks flawlessly.”

He said that to improve the user experience, Google chooses which page to show in the search results. He explained that Google then filters out duplicate pages.


The way Google deals with duplicate content—the 2020 version—is explained below.

In 2020, Google published a Search Off the Record podcast episode in which the subject was addressed in a remarkably similar fashion. Here is what happened at 06:44 minutes into the episode:

  • Gary Illyes: “And now we finished the next step, canonicalization, and dupe detection.
  • Martin Splitt: Isn’t that the identical dupe detection and canonicalization?
  • Gary Illyes: [00:06:56] Well, it’s not, right? Because first, you have to catch the dupes, essentially cluster them together, declaring that all of these pages are dupes of each other,
    and then you have to find a leader page for all of them.
    …And that is canonicalization.
    So, you have the duplication, which is the full term, but within that, you have cluster building, like dupe cluster building and canonicalization. “

In Layman's Terms

In layman’s terms, Gary explains how Google does this in technical language. In actuality, Google compares checksums rather than percentages. Checksums can be considered content converted into a series of numbers or letters. If the content is duplicated, the checksum number sequence will be similar.


  • Gary described it like this:

“So, for dupe detection, what we accomplish is, well, we try to catch dupes.


And how we do that is conceivably how most people at other search engines do it, lowering the content into a hash or checksum and then comparing the checksums.”

It’s easier and more accurate, Gary said, for Google to do it that way.

Google uses checksums to detect duplicate content.

There is no specific percentage at which content is considered duplicated; instead, content is identified using a checksum, and then those checksums have resembled.

All the content being duplicated appears to be distinct from when just part of the content is duplicated.

Read Next: Google Has Declared That A Core Algorithm Update Will Take Place in September 2022

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How to Write a Good Meta Description for SEO According to Google

Google’s snippet help has added more information on how to write a good meta description for SEO.

Google has provided some examples of “bad” and “better” meta descriptions in a help document controlling your snippets in search results.

Avoid these four kinds of “bad” meta descriptions, according to Google:

  • List of Keywords: “Colored pencils, threads, sewing machines, bobbins, needles.”
  • The same description is applied to every news article: “Get local news in Whoville straight to your door! Find out what took place today.”
  • Do not summarize the page: “Every person enjoys eggs. I collected them from the hen house and brought them to the kitchen when I was young. Those days were wonderful.”
  • Too short: “Colored Pencils.”

Ways To Improve Your Meta Description


Google provides “better” meta descriptions:

  • List the products the shop provides and the store’s hours and location: “Purchase everything you need to create your next outfit. Open Monday-Friday from 8-5 pm, in the Fashion District.”
  • Use a snippet from the specific news article: “An elderly local man stole everyone’s presents the night before an important event in the Whoville small town. Stay tuned for live updates on the matter.”
  • Summarize the page: “In just one hour, you can learn how to cook eggs using all four methods: boiled, poached, sunny-side up, and over-easy.”
  • Be specific and precise: “Order 50+ pencils, and get free shipping on this self-sharpening mechanical pencil that autocorrects your penmanship. In addition to 2B auto-replenishing lead, it includes a lead sharpener.” It comes in Vintage Pink and Schoolbus Yellow colors.

Google’s recent announcement about meta descriptions is a welcome one, mainly because it provides us with more specific guidance about creating descriptive and engaging meta descriptions that will be more appealing to visitors.


You might also like: Google Has Declared That A Core Algorithm Update Will Take Place in September 2022

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

eCommerce SEO Tips for Your Website

Google provides six eCommerce SEO tips for your website using structured data and the Google Merchant Center.

According to Google, six SEO tips combine structured data with Merchant Center to maximize the impact of your website on Google search results. Alan Kent, a Google Developer Advocate, provides a detailed description of each tip in a new video posted on the Google Search Central YouTube channel. Kent stresses the importance of Google Merchant Center because it enables retailers to post product information in structured feeds.

Google Merchant Center


Google Merchant Center feeds are utilized to gather data from eCommerce websites, which means data is extracted more accurately than Googlebot crawling. However, this does not suggest you should forego utilizing structured data on product pages and depend on Merchant Center alone. Product structured data is still critical even if you provide product data directly to Google with a Merchant Center feed.

Google Merchant Center feeds are utilized to gather data from eCommerce websites, which means data is extracted more accurately than Googlebot crawling.

However, this does not suggest you should forego utilizing structured data on product pages and depend on Merchant Center alone. Product structured data is still critical even if you provide product data directly to Google with a Merchant Center feed.

Google's eCommerce Recommendations

Google cross-references data from the Merchant Center feed with structured data on your website to ensure accuracy. Google’s eCommerce recommendations focus on maximizing the value of both tools.


1. Products must be indexed.

Googlebot may fail to discover product pages on eCommerce websites if they aren’t connected to other pages. For instance, on some product pages, Googlebot might not be able to access them unless they are visible from on-site search results. An XML sitemap, for example, is an excellent way to ensure that Google crawls every page on your site, including product pages.

Allowing Google to discover all of the products on your website through a Merchant Center product feed will help you increase sales. The product page URLs are provided to the Googlebot crawler to use as starting points for crawling additional pages.

2. You should check search results for product prices for accuracy.

Google might display the original price of your product instead of the discounted price on search results if it gathers pricing information from your product pages incorrectly. To ensure an accurate listing of list prices, discounts, and net prices, you should add structured data to your product pages and provide it to Google Merchant Center with structured product data feeds. This will allow Google to correctly extract prices from product pages.

3. Reduce the price and availability lag.

Google crawls your website’s pages at its own pace, so Googlebot may not notice alterations until the next crawl. These delays can result in outdated search results due to site alterations, such as a product going out of stock.

Google recommends using Merchant Center product feeds to keep your website’s pricing and availability data consistent with Google’s understanding of your site since such data may become outdated due to timing lags.


4. Products must be eligible for rich product results.

Structured data is required to get rich product results. Google recommends using product pages and a product feed in Merchant Center to obtain the particular rich product presentation format.

Having the appropriate structured data will help Google understand how to extract product data to display rich results. Even though rich results are displayed at Google’s discretion, even with the appropriate structured data in place, Google’s understanding of how to extract product data to display rich results will be improved.

5. Allow Users to View the Products Inventory Information.

Make sure your in-store products are discovered by people entering queries containing the phrase “near me.” Register your physical store location in your Google Business Profile, then send an inventory feed to Merchant Center.

Google can obtain your inventory’s physical location based on the local inventory feed. In addition, Google recommends using Pointy, a device that connects to your in-store point-of-sale system and automatically reports inventory data to Google.

6. Search results are maintained using the data.

Products may not appear in the Shopping tab even though they are available in search results. To determine whether your items appear in the Shopping section, search for them.

Google Shopping relies on structured data and product feeds to function, but you must provide these feeds through Merchant Center and enable ‘surface across Google’ to be included in the Shopping tab.

Read Next: Improving User Experience

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What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Replace HTTP Links with HTTPS

Rather than using redirects to replace internal HTTP links with HTTPS ones, Google says that replacing them is worthwhile. Here’s why.

According to Google Search Advocate John Mueller, you should always attempt to turn internal links to HTTP URLs into HTTPS versions. Mueller disagrees in a Reddit discussion, asking if it’s worth the hassle to swap internal HTTP links for HTTPS ones even when there are already redirects.

Proper redirects are better than replacing links, according to Gary Illyes of Google several years ago:

According to Mueller, replacing HTTP links with HTTPS links is now “always” worth doing. Fortunately, other commenters noted that replacing HTTP links with HTTPS links is straightforward. Here is Mueller’s advice on how to do so.

Instead of using internal HTTP links, use HTTP versions.


According to Mueller, there are two reasons to replace old HTTP internal links. First, having a bunch of redirects is messy, whereas you have complete control over the URLs to which visitors are sent if they follow an external link.

Mueller states:

“It’s always worth trying to fix internal links, as it keeps things clean and under your control. However, I don’t think it would have any visible effect.”

Mueller says replacing HTTP internal links won’t affect search rankings, but it’s still worth doing. Why?

Links redirecting to HTTPS rather than the HTTP version can positively influence webpage performance. Visitors who click on a redirected link are forced to take the HTTP route first. Removing the extraneous ‘hop’ means visitors can get to the content more quickly.

Furthermore, using redirects for internal links is a fool’s mission. If a site loads pictures with HTTP URLs, browsers might warn visitors that the site isn’t secure, driving them away. Redirect chains, redirect loops, and broken links are just a few things that can go awry.

Every redirect counts as a page crawled, so redirects eat up your crawl budget. Google may crawl more pages per session if the redirects are removed.

Redirects may fail or be deleted as links get replaced, ensuring their permanence. However, you cannot depend on redirects to stay active forever. Here is some information about mass replacing internal links.

Read Next: Domain vs. URL; What’s the Difference?

Changing All Internal Links

Replacing internal links can be as simple as performing a find and replace in the database, provided your site is built in a certain way. Replacing every reference to an HTTP URL with the HTTP equivalent is as simple as performing a find and replace in the database.

Having a WordPress website, you can employ plugins such as Better Search Replace to accomplish this task. However, if you are uncomfortable with making significant alterations like this, I suggest discussing it with your developer first.

It is important to keep a backup of your site so you can revert to it in case of mass-scale changes, as there is always a risk that your site will break.

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Link Building for eCommerce

Should you focus on content or link building for eCommerce SEO? We answer this question today on this post.

Taha from Chicago wants to know about SEO:

Currently, I work as an SEO expert for an eCommerce company. There is no content on their website, and their total backlink count is around 1,000 (which is insignificant compared to their competitors).

What should I tackle first when trying to rank category pages? Should I concentrate on creating backlinks or on content and on-page optimizations?

Great question!

It all starts with content and on-page optimization. Let me give you a long answer, which applies to more than just category pages.

It's Best to Start With On-Page SEO


Although we acknowledge that backlinks are a component of the ranking algorithm, we also know that the search engines must be able to categorize your site to favor it appropriately.

Before starting link building, you should focus on on-page optimization. Following is a short checklist.


1. Choose Your Keywords and Themes

Spend some time identifying your keywords before you begin. However, remember that relevance is the essential factor. Start with a broad list and move to a narrow one as you create it.

Your broad terms should still be specific and relevant to your categories and items, even if you brainstorm first and then expand your seed list using tools like Semrush, SE Ranking, or SpyFu.

Before optimizing my pages, I will order them into three groups: Priority 1, Priority 2, and Priority 3. By assigning keywords to the pages on your website, you can avoid keyword cannibalization. Once you have finished this process, you may optimize your pages.

It’s common to have 2-3 primary keywords per page, and several secondary keywords, to be successful.

2. Optimizing your pages is important.

To optimize your pages, you should focus on optimizing your title tags, heading tags (especially H1s), body text, and image alt attributes. Although the meta description does not play a significant role in ranking, you should also optimize it.

To maximize your website’s search engine optimization (SEO), you should determine whether the search engine is already indexing your pages for the keywords you want to be indexed for.

The Performance Report in Google Search Console will reveal which queries are being made on each page. If you notice any excellent keywords or ones you already have listed, focus on those keywords when optimizing the page.

You may want to include the keyword(s) in the page title and H1 to improve the text’s relevance to the query. Alternatively, you may wish to weave the keywords into the body text more, but please do not stuff them. The text should flow naturally.

Read Next: Is It True That Using a CDN Improves Ranking?

3. Add relevant content to improve your page.

Included optimized content on any website, particularly eCommerce sites, is critical. Since you asked about category page content, I will address that subject.

Category pages offer many possibilities for text insertion, but many organizations are reluctant to overuse them because they feel they will detract from the shopping experience.

There are several ways to include optimized text without being too invasive.

Review and Refine

Always keep an eye out for ways to enhance your optimized pages after you have finished. That is where my professional advice can assist you. Keep an eye on the performance of your pages and make changes as necessary.

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Your Website and SEO

Even if your website is not performing well, optimizing it is not necessarily the solution. Here are some tips to ensure your website succeeds in SEO.

You just signed on to a new client and instantly realize that this will not be simple. Sure, you might be able to do some SEO work to please the client. However, there are more pressing issues. The data is old, poorly written, and challenging to read. The website appears out of date as well as is difficult to navigate.

The client wants a lot from your SEO initiative. What should you do? You may think about putting lipstick on a pig, but we both know that we must address the fundamental issues to succeed at SEO and rank on the first page of millions of results. It is time to get honest with the client. This may be a difficult discussion; what if they cannot afford your proposal?

Two Key Factors You Must Address for Website SEO


There are two key factors you must address before launching an SEO campaign on your website, or you’ll come up short: you must prepare to walk away from the project or be resourceful with the budget.

  • The website’s content.
  • The technical aspect of the website’s backend.

Updating the Content

The frequency with which content should be updated on a website depends on the subject matter. A big lipstick-on-a-pig blunder is when clients request more and more new material without addressing the content they already have on the site. I urge clients to allocate as many resources as possible to update their existing and new content. Three things should be taken into account:

  • Evergreen topics remain relevant for a long time, so there is less work if the topic is evergreen. Of course, you can still improve evergreen pages.
  • You must have the most recent content on a website if it targets queries or keywords requiring the freshest content in the search results. Google addresses this matter here.
  • In its Search Quality Rater guidelines, Google defines YMYL topics as those involving money or life (medical or financial advice, for example). Webpages that contain YMYL topics are held to a higher standard.

The strategies for organizing website content to obtain the most SEO value and enhance the user experience are just as critical as updating the content itself. This refers to things such as navigation and how you connect pages internally. Good internal linking and SEO siloing are fundamental SEO strategies that will streamline your SEO campaign if appropriately executed.

Read Next: Is It Better To Create New Content Or To Optimize Old Web Pages For SEO?

The Website Needs to Be Updated to Help SEO

Do you think the website appears reputable at first glance, or does it appear dated and unappealing? Is the website running smoothly, or does it provide a poor user experience? Before we drive more traffic to a website, we must ensure that these fundamentals are proper. There are a few areas to address right away:

  • Spider-Friendly Code: The website requires clean, simple code so search engine spiders can easily browse through it.
  • Content Management System: That custom CMS the client built may have been excellent initially, but it has SEO issues, making it difficult to update things inside. 

There is a reason why WordPress is the most popular content management system; it is always up to date.

  • Mobile Usability: Many websites experience a large number of mobile visitors. Mobile users require websites that are responsive to desktops and mobile devices.
  • Site Speed: this is a factor in Google’s ranking algorithm because it affects the user experience. Because of this, it is essential to ensure your website loads quickly.
  • Robots.txt: is a file that can prevent bots from crawling certain website areas, reducing server strain, and helping bots locate valuable content.
  • An XML sitemap: it’s a great way to inform search engines about the pages, images, and videos on a site.
  • Qualified URLs: It is possible to fix some crawl issues by including the full URL with “https://” instead of a relative URL when linking internally.
  • 301 redirects: An unnecessary 301 redirect can result in an error page, which can be avoided by redirecting old pages to new, relevant content if needed. This can improve the user experience.
  • Server Maintenance: A server diagnostic report can help you address common errors immediately to improve the user experience.
  • Canonical tags: Using the canonical link element, you can tell search engines which version of a URL you want to show in search results, thereby addressing duplicate content issues.
  • Plugins: All plugins should be updated for security reasons.
  • Design: The website design/user interface should reflect Modern functionality and trends. Usually, updates occur every three to five years.

Remember, there are other ways to deal with a website’s technical aspects, but this is the minimum you must do to rejuvenate an old website. An SEO checklist can assist with more issues.

Say No to Pigs

As SEO professionals, we are responsible for informing clients about our services’ potential consequences. If we recognize a cosmetic improvement as being a pig in lipstick, we should be honest with the client. Cosmetic changes may improve the appearance of a website, but don’t let them fool you: the website is still a pig.

The SEOs must create a desirable user experience rather than apply lipstick to the pig to succeed. Updated content, Core Web Vitals, and quick pages are all examples of how SEO improves the pig.

Furthermore, we must be prepared to either walk away from prospective clients who don’t want to heed our counsel or develop creative methods to make the most of their budget. You may address the website’s fundamental issues before aggressively promoting it. It’s not the job of SEO to make a pig fly … it’s the job of SEO to transform a website into an eagle.

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

SEO Mistakes to Avoid

In 2019, Brightedge research found that 68% of all website traffic came from organic and paid searches. According to HubSpot, Google processes over 5.6 billion daily searches, which means numerous potential customers are seeing your website and, as a result, your business.

There is no question that Google and other search engines will not rank your site at the top just because you ask nicely. To rank higher on Google, you must follow SEO best practices. Here are five typical SEO mistakes to avoid.

1. Keyword Stuffing


The number of times a keyword or phrase appeared on a website in the early days of search engines was one of the main factors determining rankings. In theory, the more frequently a keyword appears on a website, the higher quality information it provides. Marketers quickly figured out how to cram as many keywords as possible into their copy, but Google has since gotten smart and no longer rewards keyword stuffing.

Google algorithms are tremendously sophisticated today. They can tell if you’re stuffing keywords on your website or providing quality content. SERP rankings will drop if you’re caught stuffing keywords. To rank higher with Google, provide excellent material.

Although keywords are still important, they are not as critical as they once were. Don’t stuff them throughout your website; naturally include them and answer your users’ queries. If you write in a natural style and answer your users’ questions, Google will likely reward you.

It’s critical to have a good company page and associated account to maximize your chances of success with Facebook advertising. The more followers or likes you have on this social media source, the more likely you are to attract new clients!

2. Inappropriate Use Of H Tags

Search engines like Google “scan” your pages to discover what they are about. If you enable search engines to read your pages more efficiently, you will be able to locate your superior material faster, resulting in a higher ranking for your website. Use H tags on your webpage to assist search engines in reading it. H tags are your webpage’s various headings. For example, the page title should be in H1 format, and subheadings should be in H2s. If an H2 has a subheading, it should include an H3, and so on.

Beyond simply making your content look pretty, these H tags are how Google and other search engines can figure out what your different sections are about.

It would be best to use appropriate H tags when you want to rank on Google SERPs. Do not just alter the size and color of your headline fonts to make them stand out. If you don’t alter the style to H1, H2, and H3, Google will recognize it as body text. Adding an H tag to your website enhances your SEO and gives your content an extra boost. This improves user experience as well as reader navigation.

3. Maintaining A desktop-only Website Design

Search engines provide customers with simple access to the most delicate information. Your website must provide excellent content, as well as be user-friendly. According to Statista, nearly 90% of the world’s internet population will use a mobile device to go online in 2021. Over half (55%) of all online traffic came from mobile devices.

Google recognizes that most people are browsing the internet using their mobile phones. To provide a better customer experience, they reward sites with a mobile-friendly design.


If you made your site look nice on a desktop, it might be time to rethink it. Creating a website that functions well on mobile is one of the most excellent methods to help you rank higher on Google SERPs.

Read Next: Should You Quit Doing SEO

4. Broken Links

Besides conveying sources or leading customers to the next stage of the buying journey (which they do exceptionally well), links are a critical element of SEO. Google tracks links in your content for two reasons:

  • To define SEO equity.
  • To look for related content.

Search engines value your website’s SEO equity, which is your site’s credibility. If you keep posting high-quality content, your equity will probably rise. You can improve your website’s SEO by acquiring links from other high-credibility websites. You can use Wikipedia as a source for one of your research projects rather than a peer-reviewed paper from Harvard University. You will gain more SEO value if you use a peer-reviewed paper from Harvard University as a source. Google also tracks your internal links to find new relevant content. It’s a good idea to link to relevant pages on your website.

Since links constantly change, pages may be deleted or altered, which may result in your page having a broken link (404 error). Broken links on your page can impact your SEO if Google cannot follow them. Don’t forget to set a 301 redirect if you discover a broken link to your website. Monitor your links over time to ensure they don’t break. This simple technique may help you reach the top of Google SERPs and boost your SEO.

5. Saying 'Good Enough.'

SEO Mistakes to Avoid

An SEO strategy isn’t something you can put in place and then forget about. It requires constant attention. You cannot achieve 100% optimality in SEO; it is always an ongoing process. SEO rules are constantly altering, and to rank well in Google results, you should regularly update your website following current SEO trends. Don’t be satisfied with ‘just good enough.’ Keep tracking and improving to boost your rankings.

Anyone hoping to appear on the internet should avoid keyword stuffing, use H tags properly, build a responsive website with excellent UI/ UX, repair broken links, and maintain a consistent SEO strategy to avoid these issues. Ranking higher in search engine results may be achieved by addressing them.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Link Building

Working in SEO has its perks, but every field has its downsides – tasks that may be irritating, difficult, boring, or even painful, like Link Building.

Earlier this week, I asked readers what they disliked about SEO most.

More than 20% of respondents advised that Link Building was their least favorite aspect of SEO. Let’s investigate what the numbers say.

While link building and outreach are time-consuming, tedious, and offer no guarantees of success, these are just a few of the problems raised by SEOs from Search Engine Land’s survey:

  • “Having backlinks is like having a vampire suck your soul, leaving you with little reward.”
  •  “Of course, it is nice to get natural links, but when you are out there fishing for them, you may or may not be fruitful. It is time-consuming, and there is no guarantee that you will see the results you want.”
  • “There is too much work to receive any reward. It always seems pointless.”
  • “In the past, I’ve dealt with websites that used XYZ backlinks.

Occasionally, I inherit a client from a previous agency that used XYZ backlinks, and I must clean them up because they look bad on my end if potential clients or fellow SEOs are looking at our client backlink profiles to see how we do SEO.

  • “It is frustrating and tedious when you have to build rapport with website proprietors who are inundated with spam messages 24-7 to promote a product your group has spent a lot of time creating, only to be ignored or have to negotiate for weeks or even months to get the link live. ‘Heads, meet bricks,’ due to many bad practices impacting people trying to do the right thing.” 
  • “Building lasting links requires time, thoughts, and care, particularly in the B2B space.”

You might also like 5 Ways to Boost Your Digital Data Marketing Strategy’s Impact.


There were a variety of issues, including:

  • “There are a lot of worthless spam listings ahead of genuine, high-quality businesses. Honest evaluations are being deleted. Getting your account back up isn’t easy if you get kicked out for no reason. Even though GBP is common on the SERPs, you must deal with it in local SEO because of its significance.”
  • “It is a great resource for local businesses but unpredictable. I’d rather pay for it and receive better customer service and more control.”
  • “Spammers can create spam websites and GBP listings, making the space volatile. The world would be a better place if these spammers didn’t exist. I have to fight spam daily to help my client be where they were supposed to be.”

Our readers, however, raised other concerns related to Google, ranging from algorithm updates to GA4:

  • “Google is releasing algorithm updates right before the holidays.”
  • “The Page Experience is so poorly defined in terms of what to test and how to measure that it is important.
  • “They tried their hardest to keep people within their system rather than allowing them to click through to websites, and their revenue figures from last year are a good indication of this.”
  • “Understanding and dealing with Google representatives’ white lies.”
  • “Google Analytics is my 24/7 traffic monitoring resource for my online fashion shop. Setting it up was a lengthy process, and I’m not looking forward to using GA4 once all the features I currently use aren’t available. I’ll get used to it, but it will require time.”

Have you had difficulty convincing your company that SEO is a wise investment?

Google is an excellent example of how an SEO strategy can pay off. You can now refer them to this article: Investing in SEO? Here’s How to Have the Maximum Impact.

It shouldn’t be so hard to defend the value of SEO anymore.

Here we are in 2022, and still:

  • “SEO isn’t being taken seriously or valued for its investment or time spent.”

  • “The belief that positive results are immediate and guaranteed positive every time.”
  • “Working twice as hard as PPC managers to prove SEO’s value.”
  • “Why clients should ignore a meaningless automated report received from a cousin’s best friend’s former roommate.”
  • “It is discouraging and demotivating to be constantly challenged by other SEOs on the marketing team. It’s hard to feel confident as an SEO because the foundation keeps changing.”
  • “There may be difficulty implementing what you know will work, especially when validating your strategies, because uneducated executives or those who have been jaded by snake-oil SEOs in the past may resist.”
  • “ It can be difficult for clients to make the necessary changes to their websites to succeed in organic search.”

Random Answers About Link Building

There are also a few random answers in this bucket. These answers did not fit into any of our other categories, but they are all legitimate reasons why these aspects of SEO may be considered least desirable:

  • “Technical optimization is never straightforward as to what exactly is causing the issues, and more often than not, you require assistance from a developer. Once the issue is resolved, it’s gratifying, but the process is a bit of a labyrinth.”
  • “It’s infuriating to witness a well-optimized page randomly rise and fall in the search results.”
  • “The mystery of what influences SERP position makes it difficult to manage. It seems like a moving target.”
  • “I can’t stand keyword research. It requires five different programs, and it is impossible to stop once you have enough data.”
  • “Nobody reads the SEO team’s reports. You can send the same report every month, and nobody will notice. I prefer reporting by exception.”
  • “I hate working with clients who don’t appreciate my services and don’t want to pay.”
  • “Sifting through hundreds of SEO articles in search of fresh perspectives, only to find that most of them are rehashes of adages or even inaccurate theories, is what I find most frustrating.”
  • “It’s a challenge to create unique product names for 2,000 items made of the same metal (jewelry). I am not the only one when I see squiggly or zig-zag lines on a site.”
  • “ Everyone starts with the same checklist of best practice recommendations makes it difficult to identify expertise among agencies. Our business, in turn, would be able to transition into an individualized strategy.”
  • “It is always difficult to convince developers about how important certain things are and to get them on their to-do list quickly.”
  • “I’m fine keeping up with the latest trends, best practices, evolving standards, and strategies and communicating them to internal and external stakeholders. Keeping up with all the menus and pathways in all the different software and platforms is what it takes to get things done. Every day, I’m getting closer to becoming my father, who struggled to reprogram the VCR.”

Many of you are experiencing similar problems in SEO. It’s good to share our grievances with our peers. Many of you are having difficulties. Remember that you might not like everything about your job all the time. For example, that might include specific assignments, projects, clients, or co-workers. At PushLeads link building is our thing….it’s our area of expertise and we’d love to help you Be Visible & Grow through Branding, Digital Marketing and Best SEO Practices. 

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SEO Trends for 2022

In 2022, for search engines to index websites, they will need to provide more competitive and high-quality content. As a result of this shift in SEO, new software and services are being developed to help scale these content quality demands.

User experience, semantic search, user intent, schema markup, video SEO, multichannel digital marketing strategies, and other techniques are all becoming more important in SEO for 2022.

Search Engine Optimization (SEO)


With each Google core upgrade, semantic search optimization is becoming more popular as an SEO strategy. The days of being able to optimize a web page solely for a set of keywords and rank well in the SERPs are over. With semantic search, things are changing.

Google’s algorithm now examines each search query in order to determine the intent behind it and display the appropriate web pages in the SERPs.

Comparing Google search results for the phrases “air conditioner” and “best air conditioner” is a frequent example of semantic search in action.

Because the objective is not clearly specified, the former will display a variety of distinct pages (e.g., eCommerce pages, Wikipedia, review content). However, the latter will mostly display review pages that list the top air conditioners in the opinion of the site owner (e.g., Bob Vila, The Wire Cutter, Consumer Reports).

Optimization of Entities

Instead of relying on keywords, entity-based SEO focuses on entities inside your content. A singular, unique, well-defined, and recognizable thing or notion is known as an entity.

The issue with focusing just on keywords is that they might be confusing. The term “cache” might refer to a web browser, a personal weapon, or a place where an animal keeps food, for example. As a result, having a high keyword density for the term “cache” on a web page isn’t necessarily the most effective strategy to optimize content for search engines.

Instead, put related entities on the page so that Google’s algorithm can better comprehend the relationship between the various phrases and themes in the content so that it can index and rank it appropriately.

Relatedness is determined mostly by something called co-occurrence. The frequency of entities appearing together in documents throughout the web is used to measure the strength of linkages. The greater the relationship, the more frequently two entities are cited together, and the more authoritative the text that cites them.

As a result, a growing trend in SEO is to incorporate closely linked organizations in your content. This is demonstrated in practice on any Wikipedia page. Every internal link is treated as a separate entity from the topic at hand.

For example, SEO stands for Search Engine Optimization, SEO. It’s important to include additional entities on the page, such as “website traffic,” “organic,” “keywords,” “algorithms,” and so on, to ensure that Google knows a web page is focused on Search Engine Optimization and not other entities.

Image Optimization

Image optimization is becoming increasingly important.

When a page ranks in Google Image Search, you should optimize both the written content and the images for visual searches. Optimizing every image you post on your website for SEO by filling in image alt tags, filenames, HTML titles, captions, and structured data is a significant opportunity in the future of SEO.

More updates to Google's Algorithm

Throughout the last year, Google released many big core changes, multiple indexing modifications, and between 500 and 600 minor improvements. So, based on previous SEO patterns, it’s safe to assume that Google will update its algorithm at some point in the near future.


Voice Search

According to Think With Google, voice searches account for 20% of all Google App queries. According to Statista, smart home solutions such as Google Assistant, Apple Siri, and Amazon Alexa are used in over 300 million households.

Voice search is a rapidly growing trend in SEO that you should be considering for your website. To optimize for voice searches, start with long-tail terms that your target audience might use in ordinary discussions as a question. Then, using those questions as headings, write a short 45-55 word response.
Following that SEO strategy will make it much easier for various smart devices to pick up your web page content and respond to voice searches.

Changes in SERP Layout

Google’s SERP structure evolves in response to changing user needs. And a growing trend in this area is to give visitors more information without requiring them to click on a website link or scroll down the results page.

With Featured Snippets, more prominent and enlarged Knowledge Panels, enhanced Featured News for trending problems, more video material, additional site links, testing of indented search results, and more, SEO experts foresee a surge in zero-click searches.

In Closing

If you enjoyed this post, you may also like: Digital Marketing; What Can PushLeads Do for You?

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Discover ten strategies to obtain organic Google rankings and to have upgraded organic search results by going beyond the old ten blue links.
Since its inception, Google search has been evolving at a rapid pace.

Much of that evolution occurred over the last ten years as a result of technological advancements as well as changes in consumer expectations.

10 Ways to Obtain Organic Google Rankings


Google has consistently worked to improve search results in response to changing user behavior, most recently spurred by the new needs of mobile search.

With the introduction of knowledge panels in 2012, highlighted snippets in 2014, and local search packs before that, optimizing for ten blue links has become a thing of the past.

It’s a relic of the past when it comes to SEO.

Rich results, featured snippets, Map Pack results, knowledge panels, and other features of an increasingly dynamic search results page provide more options for site visitors.

How are you going to compete? By remaining informed.

In this piece, we’ll look at how you can appear on Google’s Page 1 by optimizing your content for different types of search results.

The Most Common Rich Search Results

The following instances will fall into one of these categories (with some overlap):

  • Exceptional outcomes.
  • Snippets of Interest.
  • Panels of experts.

Rich results are organic search results that have been upgraded by adding information to a plain text search result and expanding it as a result.

Your results will be more dynamic, visible, and engaging if you use rich results.

Enhanced responses that display at the top of search results are known as featured snippets (sometimes even above paid results).

It’s actually position 1 out of the usual ten biological positions, and it’s sometimes referred to as “position zero.”
These results are enhanced organic search results that contain additional visual enhancement, including stars, as part of a carousel of search results and may include images from multiple websites.

This search result usually responds to a query for information and may include text, a numbered (or non-numbered) list, and images (sometimes from multiple sites).

Featured Snippets

Featured snippets enhance the dynamic, visible, and engaging nature of your organic search listings.

According to research data from various sources, highlighted snippets will appear in between 11 percent and 19 percent of SERPs in 2020 and 2021.
It’s critical that you optimize for search result upgrades that make sense in the context of your company objectives and searcher intent.


Knowledge panels allow easy access to information on things that have been generated automatically.

Entities that are the topic of knowledge panels have the ability to “claim” a knowledge panel and change the information contained within it.

Google also takes user comments on knowledge panels into account.

Organizations and individuals can use Google to present their information using knowledge panels.

Google Business Profile (previously Google My Business) is a Google tool that allows local businesses to manage their online appearance whenever someone searches for them, a local product, or a service.

Google My Business Local Map Pack for Local SEO


It aids in the display of accurate information in Google Maps and gives you control over the business profile that appears in Google’s search results, including phone numbers, addresses, and hours.

If you’re interested in improving your Google Business Profile, have a look at this complete overview.

The likelihood that you’ll get a result in one of these formats is determined by hundreds of criteria that only Google knows about, but you can bet that the following factors play a big role:

  • The query’s relevance.
    The term “vertical,” “industry section,” or “category” refers to (such as flights, hotels, or restaurants).
  • Structured data should be used correctly.
  • Content of high quality.

Here are ten ways to obtain more. In Google, Page 1 – and even Position 1 or the coveted Position Zero – results are prized.

Advice and Resources

You’ll find advice and resources for each one to assist you in optimizing for that particular result.

1. Organic Search Results in Plain Text

It’s more difficult than ever to rank first in Google’s plain text organic search results.

Not only is search incredibly competitive, but for some types of questions, such as “how-to” queries, search results consisting solely of plain blue links are becoming increasingly rare.

On mobile devices, ten blue links are basically non-existent because search results are displayed with a continuous scroll, eliminating the need for consumers to go to the next page of search results.

How to Make it Work for You

Respond to a searcher’s information request.
In every way, be superior. That’s all it takes, really.

2. Extensive Video Results

The prominence of YouTube results in Google’s search results is unsurprising.

Videos used to be displayed as a thumbnail next to the blue text link until last year.

Google now groups these into Video Rich Results, which appear above the standard text link results on occasion.


Use relevant, high-quality titles, descriptions, and tags to help searchers and search engines comprehend your video’s content.
Use the Video Object Structured Data that best fits your needs.

3. Extensive Carousel Results
According to Google’s documentation, carousel rich results are accessible for four types of content:

  • Course
  • Movie\sRecipe\sRestaurant

It also looks to be available for other forms of entertainment, such as podcasts and even Victorian-era authors, in addition to movies.

For all Carousels, see Google’s markup requirements.

4. Snippet of the Week

An organic search result with about 50 words of text, the website title and URL, and a featured image thumbnail.

A great way to get people interested in your content is through a Featured Snippet.

Provide answers to questions about your company and its products or services.
As you write material for this type of result, keep this paragraph pattern and a simple Q&A technique in mind.

Investigate what inquiries people have and see what results you can come up with.

Is it possible that no result will be rendered? Are there any results that appear to be of poor quality or to be out of date?

Start there, and use what you’ve learned from your early efforts with the easiest search phrases to more competitive search terms.


5. A Snippet of a Data Table

Tables can be a useful tool for sharing information and demonstrating concepts.

It’s worth noting that Google created this result for news media.

However, as brands increasingly serve as publishers and may even take on breaking news topics, this might be a financial opportunity.

Data that is displayed in HTML tables (without structured data) can also be read by Google and displayed as a Data Table Snippet.

6. Carousel of Top Stories

The title, source name, and an expanded image are displayed in the Top Stories carousel. These results are available on blogs and media websites.

If you optimize your post properly, it can be converted into action on Google Assistant, allowing visitors to access your material using the voice assistant.

Whether or whether an article is published in AMP, Google will display it in the top stories carousel.

What matters is that the webpage uses the correct structured data to pass along essential information that can be displayed in Google’s search results in the Top Stories area.

Also, be sure to use the correct featured image size. Images for AMP pages should be at least 1200 pixels wide, according to Google.
Google’s article structured data developer page specifies a minimum width of 696 pixels for non-AMP pages. Google’s requirements for the Google Discover program, on the other hand, recommend that all pages use images that are at least 1200 pixels wide. As a result, for Google News, it’s ideal to utilize photos that are at least 1200 pixels wide in order to be featured in both Google Discover and Google News.

7. Panel of Local Business Experts Card

Business panels can have a lot of functionality and interactivity with the right markup and optimizations.
Searchers can not only locate your address, phone number, and hours of operation without going to your website, but they may also be able to book a table, place an order, or schedule an appointment.

As more relevant information is added to your panel, it expands, making it nearly impossible to miss on both desktop and mobile.

Expand your panel as much as feasible by filling out your Google Business Profile (GBP) with descriptive, relevant material that will assist searchers in making an informed decision about your company.

Monitor your GBP dashboard and respond to people who post reviews, ask questions, or generally try to engage with your company on a frequent basis.

To avoid a bad searcher experience (such as pointing someone to a closed location) and eroding search engine trust in your brand, keep all information up to date.

How to Make it Work Even More for You


8. Event-Driven Outcome

When you use Event Structured Data to mark up your event pages, this information appears in Google Search and Maps results.

Use Google’s Data Highlighter for a single event or a few on your website.

Use the appropriate Events markup.

9. Snippet Review

Google may augment your rich result with a review excerpt or an average aggregate rating score if it discovers the right markups for reviews.

Books, local companies, movies, music, products, and recipes are currently included in this rich search result category.

To add a basic review, embed reviews into another schema.org type using its review property, and make sure to include ratings with your reviews.

10. Search & Knowledge Panel Logo

Make sure your logo appears on your business panel and in search at all times to reinforce your identity.

Use a logo with a minimum size of 112 × 112 pixels in.jpg,.png, SVG, or WebP format.

Make sure the picture URL can be crawled and indexed.

Follow the structured data guidelines from Google. They value your cooperation, as indicated by their guide, which is named (you guessed it): Follow the guidelines for structured data.

To see if your page supports rich results and obtain ideas on how to improve, use Google’s Rich Results Test.

Resolve errors and prevent shady behavior like marking up stuff that isn’t visible to users to avoid being labeled as a structured data spammer by Google.

Run Google’s Rich Result Status Report after you’ve completed the implementation and on a frequent basis as you continue to improve your site’s content. You’ll learn which rich results Google was able to read from your site and how to troubleshoot rich result issues. After you’ve resolved any issues, you can request a re-crawl.

These are just a few of the most popular methods for obtaining multiple Page 1 results. There are plenty more, particularly when it comes to vertical-specific findings.

Before pursuing any particular type of result, make sure you’re aware of the opportunity, competition, and searcher intent you’re hoping to reach with that particular piece of content.

The numerous rich search results present a plethora of options to be discovered in a way that allows for more meaningful traffic to be cultivated than ever before.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.