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SEO Tips

Your Website and SEO

Even if your website is not performing well, optimizing it is not necessarily the solution. Here are some tips to ensure your website succeeds in SEO.

You just signed on to a new client and instantly realize that this will not be simple. Sure, you might be able to do some SEO work to please the client. However, there are more pressing issues. The data is old, poorly written, and challenging to read. The website appears out of date as well as is difficult to navigate.

The client wants a lot from your SEO initiative. What should you do? You may think about putting lipstick on a pig, but we both know that we must address the fundamental issues to succeed at SEO and rank on the first page of millions of results. It is time to get honest with the client. This may be a difficult discussion; what if they cannot afford your proposal?

Two Key Factors You Must Address for Website SEO

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There are two key factors you must address before launching an SEO campaign on your website, or you’ll come up short: you must prepare to walk away from the project or be resourceful with the budget.

  • The website’s content.
  • The technical aspect of the website’s backend.

Updating the Content

The frequency with which content should be updated on a website depends on the subject matter. A big lipstick-on-a-pig blunder is when clients request more and more new material without addressing the content they already have on the site. I urge clients to allocate as many resources as possible to update their existing and new content. Three things should be taken into account:

  • Evergreen topics remain relevant for a long time, so there is less work if the topic is evergreen. Of course, you can still improve evergreen pages.
  • You must have the most recent content on a website if it targets queries or keywords requiring the freshest content in the search results. Google addresses this matter here.
  • In its Search Quality Rater guidelines, Google defines YMYL topics as those involving money or life (medical or financial advice, for example). Webpages that contain YMYL topics are held to a higher standard.

The strategies for organizing website content to obtain the most SEO value and enhance the user experience are just as critical as updating the content itself. This refers to things such as navigation and how you connect pages internally. Good internal linking and SEO siloing are fundamental SEO strategies that will streamline your SEO campaign if appropriately executed.

Read Next: Is It Better To Create New Content Or To Optimize Old Web Pages For SEO?

The Website Needs to Be Updated to Help SEO

Do you think the website appears reputable at first glance, or does it appear dated and unappealing? Is the website running smoothly, or does it provide a poor user experience? Before we drive more traffic to a website, we must ensure that these fundamentals are proper. There are a few areas to address right away:

  • Spider-Friendly Code: The website requires clean, simple code so search engine spiders can easily browse through it.
  • Content Management System: That custom CMS the client built may have been excellent initially, but it has SEO issues, making it difficult to update things inside. 
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There is a reason why WordPress is the most popular content management system; it is always up to date.

  • Mobile Usability: Many websites experience a large number of mobile visitors. Mobile users require websites that are responsive to desktops and mobile devices.
  • Site Speed: this is a factor in Google’s ranking algorithm because it affects the user experience. Because of this, it is essential to ensure your website loads quickly.
  • Robots.txt: is a file that can prevent bots from crawling certain website areas, reducing server strain, and helping bots locate valuable content.
  • An XML sitemap: it’s a great way to inform search engines about the pages, images, and videos on a site.
  • Qualified URLs: It is possible to fix some crawl issues by including the full URL with “https://” instead of a relative URL when linking internally.
  • 301 redirects: An unnecessary 301 redirect can result in an error page, which can be avoided by redirecting old pages to new, relevant content if needed. This can improve the user experience.
  • Server Maintenance: A server diagnostic report can help you address common errors immediately to improve the user experience.
  • Canonical tags: Using the canonical link element, you can tell search engines which version of a URL you want to show in search results, thereby addressing duplicate content issues.
  • Plugins: All plugins should be updated for security reasons.
  • Design: The website design/user interface should reflect Modern functionality and trends. Usually, updates occur every three to five years.

Remember, there are other ways to deal with a website’s technical aspects, but this is the minimum you must do to rejuvenate an old website. An SEO checklist can assist with more issues.

Say No to Pigs

As SEO professionals, we are responsible for informing clients about our services’ potential consequences. If we recognize a cosmetic improvement as being a pig in lipstick, we should be honest with the client. Cosmetic changes may improve the appearance of a website, but don’t let them fool you: the website is still a pig.

The SEOs must create a desirable user experience rather than apply lipstick to the pig to succeed. Updated content, Core Web Vitals, and quick pages are all examples of how SEO improves the pig.

Furthermore, we must be prepared to either walk away from prospective clients who don’t want to heed our counsel or develop creative methods to make the most of their budget. You may address the website’s fundamental issues before aggressively promoting it. It’s not the job of SEO to make a pig fly … it’s the job of SEO to transform a website into an eagle.

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

SEO Mistakes to Avoid

In 2019, Brightedge research found that 68% of all website traffic came from organic and paid searches. According to HubSpot, Google processes over 5.6 billion daily searches, which means numerous potential customers are seeing your website and, as a result, your business.

There is no question that Google and other search engines will not rank your site at the top just because you ask nicely. To rank higher on Google, you must follow SEO best practices. Here are five typical SEO mistakes to avoid.

1. Keyword Stuffing

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The number of times a keyword or phrase appeared on a website in the early days of search engines was one of the main factors determining rankings. In theory, the more frequently a keyword appears on a website, the higher quality information it provides. Marketers quickly figured out how to cram as many keywords as possible into their copy, but Google has since gotten smart and no longer rewards keyword stuffing.

Google algorithms are tremendously sophisticated today. They can tell if you’re stuffing keywords on your website or providing quality content. SERP rankings will drop if you’re caught stuffing keywords. To rank higher with Google, provide excellent material.

Although keywords are still important, they are not as critical as they once were. Don’t stuff them throughout your website; naturally include them and answer your users’ queries. If you write in a natural style and answer your users’ questions, Google will likely reward you.

It’s critical to have a good company page and associated account to maximize your chances of success with Facebook advertising. The more followers or likes you have on this social media source, the more likely you are to attract new clients!

2. Inappropriate Use Of H Tags

Search engines like Google “scan” your pages to discover what they are about. If you enable search engines to read your pages more efficiently, you will be able to locate your superior material faster, resulting in a higher ranking for your website. Use H tags on your webpage to assist search engines in reading it. H tags are your webpage’s various headings. For example, the page title should be in H1 format, and subheadings should be in H2s. If an H2 has a subheading, it should include an H3, and so on.

Beyond simply making your content look pretty, these H tags are how Google and other search engines can figure out what your different sections are about.

It would be best to use appropriate H tags when you want to rank on Google SERPs. Do not just alter the size and color of your headline fonts to make them stand out. If you don’t alter the style to H1, H2, and H3, Google will recognize it as body text. Adding an H tag to your website enhances your SEO and gives your content an extra boost. This improves user experience as well as reader navigation.

3. Maintaining A desktop-only Website Design

Search engines provide customers with simple access to the most delicate information. Your website must provide excellent content, as well as be user-friendly. According to Statista, nearly 90% of the world’s internet population will use a mobile device to go online in 2021. Over half (55%) of all online traffic came from mobile devices.

Google recognizes that most people are browsing the internet using their mobile phones. To provide a better customer experience, they reward sites with a mobile-friendly design.

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If you made your site look nice on a desktop, it might be time to rethink it. Creating a website that functions well on mobile is one of the most excellent methods to help you rank higher on Google SERPs.

Read Next: Should You Quit Doing SEO

4. Broken Links

Besides conveying sources or leading customers to the next stage of the buying journey (which they do exceptionally well), links are a critical element of SEO. Google tracks links in your content for two reasons:

  • To define SEO equity.
  • To look for related content.

Search engines value your website’s SEO equity, which is your site’s credibility. If you keep posting high-quality content, your equity will probably rise. You can improve your website’s SEO by acquiring links from other high-credibility websites. You can use Wikipedia as a source for one of your research projects rather than a peer-reviewed paper from Harvard University. You will gain more SEO value if you use a peer-reviewed paper from Harvard University as a source. Google also tracks your internal links to find new relevant content. It’s a good idea to link to relevant pages on your website.

Since links constantly change, pages may be deleted or altered, which may result in your page having a broken link (404 error). Broken links on your page can impact your SEO if Google cannot follow them. Don’t forget to set a 301 redirect if you discover a broken link to your website. Monitor your links over time to ensure they don’t break. This simple technique may help you reach the top of Google SERPs and boost your SEO.

5. Saying 'Good Enough.'

SEO Mistakes to Avoid

An SEO strategy isn’t something you can put in place and then forget about. It requires constant attention. You cannot achieve 100% optimality in SEO; it is always an ongoing process. SEO rules are constantly altering, and to rank well in Google results, you should regularly update your website following current SEO trends. Don’t be satisfied with ‘just good enough.’ Keep tracking and improving to boost your rankings.

Anyone hoping to appear on the internet should avoid keyword stuffing, use H tags properly, build a responsive website with excellent UI/ UX, repair broken links, and maintain a consistent SEO strategy to avoid these issues. Ranking higher in search engine results may be achieved by addressing them.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Link Building

Working in SEO has its perks, but every field has its downsides – tasks that may be irritating, difficult, boring, or even painful, like Link Building.

Earlier this week, I asked readers what they disliked about SEO most.

More than 20% of respondents advised that Link Building was their least favorite aspect of SEO. Let’s investigate what the numbers say.

While link building and outreach are time-consuming, tedious, and offer no guarantees of success, these are just a few of the problems raised by SEOs from Search Engine Land’s survey:

  • “Having backlinks is like having a vampire suck your soul, leaving you with little reward.”
  •  “Of course, it is nice to get natural links, but when you are out there fishing for them, you may or may not be fruitful. It is time-consuming, and there is no guarantee that you will see the results you want.”
  • “There is too much work to receive any reward. It always seems pointless.”
  • “In the past, I’ve dealt with websites that used XYZ backlinks.

Occasionally, I inherit a client from a previous agency that used XYZ backlinks, and I must clean them up because they look bad on my end if potential clients or fellow SEOs are looking at our client backlink profiles to see how we do SEO.

  • “It is frustrating and tedious when you have to build rapport with website proprietors who are inundated with spam messages 24-7 to promote a product your group has spent a lot of time creating, only to be ignored or have to negotiate for weeks or even months to get the link live. ‘Heads, meet bricks,’ due to many bad practices impacting people trying to do the right thing.” 
  • “Building lasting links requires time, thoughts, and care, particularly in the B2B space.”

You might also like 5 Ways to Boost Your Digital Data Marketing Strategy’s Impact.

link-building

There were a variety of issues, including:

  • “There are a lot of worthless spam listings ahead of genuine, high-quality businesses. Honest evaluations are being deleted. Getting your account back up isn’t easy if you get kicked out for no reason. Even though GBP is common on the SERPs, you must deal with it in local SEO because of its significance.”
  • “It is a great resource for local businesses but unpredictable. I’d rather pay for it and receive better customer service and more control.”
  • “Spammers can create spam websites and GBP listings, making the space volatile. The world would be a better place if these spammers didn’t exist. I have to fight spam daily to help my client be where they were supposed to be.”

Our readers, however, raised other concerns related to Google, ranging from algorithm updates to GA4:

  • “Google is releasing algorithm updates right before the holidays.”
  • “The Page Experience is so poorly defined in terms of what to test and how to measure that it is important.
  • “They tried their hardest to keep people within their system rather than allowing them to click through to websites, and their revenue figures from last year are a good indication of this.”
  • “Understanding and dealing with Google representatives’ white lies.”
  • “Google Analytics is my 24/7 traffic monitoring resource for my online fashion shop. Setting it up was a lengthy process, and I’m not looking forward to using GA4 once all the features I currently use aren’t available. I’ll get used to it, but it will require time.”

Have you had difficulty convincing your company that SEO is a wise investment?

Google is an excellent example of how an SEO strategy can pay off. You can now refer them to this article: Investing in SEO? Here’s How to Have the Maximum Impact.


It shouldn’t be so hard to defend the value of SEO anymore.

Here we are in 2022, and still:

  • “SEO isn’t being taken seriously or valued for its investment or time spent.”

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  • “The belief that positive results are immediate and guaranteed positive every time.”
  • “Working twice as hard as PPC managers to prove SEO’s value.”
  • “Why clients should ignore a meaningless automated report received from a cousin’s best friend’s former roommate.”
  • “It is discouraging and demotivating to be constantly challenged by other SEOs on the marketing team. It’s hard to feel confident as an SEO because the foundation keeps changing.”
  • “There may be difficulty implementing what you know will work, especially when validating your strategies, because uneducated executives or those who have been jaded by snake-oil SEOs in the past may resist.”
  • “ It can be difficult for clients to make the necessary changes to their websites to succeed in organic search.”

Random Answers About Link Building

There are also a few random answers in this bucket. These answers did not fit into any of our other categories, but they are all legitimate reasons why these aspects of SEO may be considered least desirable:

  • “Technical optimization is never straightforward as to what exactly is causing the issues, and more often than not, you require assistance from a developer. Once the issue is resolved, it’s gratifying, but the process is a bit of a labyrinth.”
  • “It’s infuriating to witness a well-optimized page randomly rise and fall in the search results.”
  • “The mystery of what influences SERP position makes it difficult to manage. It seems like a moving target.”
  • “I can’t stand keyword research. It requires five different programs, and it is impossible to stop once you have enough data.”
  • “Nobody reads the SEO team’s reports. You can send the same report every month, and nobody will notice. I prefer reporting by exception.”
  • “I hate working with clients who don’t appreciate my services and don’t want to pay.”
  • “Sifting through hundreds of SEO articles in search of fresh perspectives, only to find that most of them are rehashes of adages or even inaccurate theories, is what I find most frustrating.”
  • “It’s a challenge to create unique product names for 2,000 items made of the same metal (jewelry). I am not the only one when I see squiggly or zig-zag lines on a site.”
  • “ Everyone starts with the same checklist of best practice recommendations makes it difficult to identify expertise among agencies. Our business, in turn, would be able to transition into an individualized strategy.”
  • “It is always difficult to convince developers about how important certain things are and to get them on their to-do list quickly.”
  • “I’m fine keeping up with the latest trends, best practices, evolving standards, and strategies and communicating them to internal and external stakeholders. Keeping up with all the menus and pathways in all the different software and platforms is what it takes to get things done. Every day, I’m getting closer to becoming my father, who struggled to reprogram the VCR.”

Many of you are experiencing similar problems in SEO. It’s good to share our grievances with our peers. Many of you are having difficulties. Remember that you might not like everything about your job all the time. For example, that might include specific assignments, projects, clients, or co-workers. At PushLeads link building is our thing….it’s our area of expertise and we’d love to help you Be Visible & Grow through Branding, Digital Marketing and Best SEO Practices. 

Schedule your appointment now. Click here!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

SEO Trends for 2022

In 2022, for search engines to index websites, they will need to provide more competitive and high-quality content. As a result of this shift in SEO, new software and services are being developed to help scale these content quality demands.

User experience, semantic search, user intent, schema markup, video SEO, multichannel digital marketing strategies, and other techniques are all becoming more important in SEO for 2022.

Search Engine Optimization (SEO)

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With each Google core upgrade, semantic search optimization is becoming more popular as an SEO strategy. The days of being able to optimize a web page solely for a set of keywords and rank well in the SERPs are over. With semantic search, things are changing.

Google’s algorithm now examines each search query in order to determine the intent behind it and display the appropriate web pages in the SERPs.

Comparing Google search results for the phrases “air conditioner” and “best air conditioner” is a frequent example of semantic search in action.

Because the objective is not clearly specified, the former will display a variety of distinct pages (e.g., eCommerce pages, Wikipedia, review content). However, the latter will mostly display review pages that list the top air conditioners in the opinion of the site owner (e.g., Bob Vila, The Wire Cutter, Consumer Reports).

Optimization of Entities

Instead of relying on keywords, entity-based SEO focuses on entities inside your content. A singular, unique, well-defined, and recognizable thing or notion is known as an entity.

The issue with focusing just on keywords is that they might be confusing. The term “cache” might refer to a web browser, a personal weapon, or a place where an animal keeps food, for example. As a result, having a high keyword density for the term “cache” on a web page isn’t necessarily the most effective strategy to optimize content for search engines.

Instead, put related entities on the page so that Google’s algorithm can better comprehend the relationship between the various phrases and themes in the content so that it can index and rank it appropriately.

Relatedness is determined mostly by something called co-occurrence. The frequency of entities appearing together in documents throughout the web is used to measure the strength of linkages. The greater the relationship, the more frequently two entities are cited together, and the more authoritative the text that cites them.

As a result, a growing trend in SEO is to incorporate closely linked organizations in your content. This is demonstrated in practice on any Wikipedia page. Every internal link is treated as a separate entity from the topic at hand.

For example, SEO stands for Search Engine Optimization, SEO. It’s important to include additional entities on the page, such as “website traffic,” “organic,” “keywords,” “algorithms,” and so on, to ensure that Google knows a web page is focused on Search Engine Optimization and not other entities.

Image Optimization

Image optimization is becoming increasingly important.

When a page ranks in Google Image Search, you should optimize both the written content and the images for visual searches. Optimizing every image you post on your website for SEO by filling in image alt tags, filenames, HTML titles, captions, and structured data is a significant opportunity in the future of SEO.

More updates to Google's Algorithm

Throughout the last year, Google released many big core changes, multiple indexing modifications, and between 500 and 600 minor improvements. So, based on previous SEO patterns, it’s safe to assume that Google will update its algorithm at some point in the near future.

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Voice Search

According to Think With Google, voice searches account for 20% of all Google App queries. According to Statista, smart home solutions such as Google Assistant, Apple Siri, and Amazon Alexa are used in over 300 million households.

Voice search is a rapidly growing trend in SEO that you should be considering for your website. To optimize for voice searches, start with long-tail terms that your target audience might use in ordinary discussions as a question. Then, using those questions as headings, write a short 45-55 word response.
Following that SEO strategy will make it much easier for various smart devices to pick up your web page content and respond to voice searches.

Changes in SERP Layout

Google’s SERP structure evolves in response to changing user needs. And a growing trend in this area is to give visitors more information without requiring them to click on a website link or scroll down the results page.

With Featured Snippets, more prominent and enlarged Knowledge Panels, enhanced Featured News for trending problems, more video material, additional site links, testing of indented search results, and more, SEO experts foresee a surge in zero-click searches.

In Closing

If you enjoyed this post, you may also like: Digital Marketing; What Can PushLeads Do for You?

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Discover ten strategies to obtain organic Google rankings and to have upgraded organic search results by going beyond the old ten blue links.
Since its inception, Google search has been evolving at a rapid pace.

Much of that evolution occurred over the last ten years as a result of technological advancements as well as changes in consumer expectations.

10 Ways to Obtain Organic Google Rankings

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Google has consistently worked to improve search results in response to changing user behavior, most recently spurred by the new needs of mobile search.

With the introduction of knowledge panels in 2012, highlighted snippets in 2014, and local search packs before that, optimizing for ten blue links has become a thing of the past.

It’s a relic of the past when it comes to SEO.

Rich results, featured snippets, Map Pack results, knowledge panels, and other features of an increasingly dynamic search results page provide more options for site visitors.

How are you going to compete? By remaining informed.

In this piece, we’ll look at how you can appear on Google’s Page 1 by optimizing your content for different types of search results.

The Most Common Rich Search Results

The following instances will fall into one of these categories (with some overlap):

  • Exceptional outcomes.
  • Snippets of Interest.
  • Panels of experts.

Rich results are organic search results that have been upgraded by adding information to a plain text search result and expanding it as a result.

Your results will be more dynamic, visible, and engaging if you use rich results.

Enhanced responses that display at the top of search results are known as featured snippets (sometimes even above paid results).

It’s actually position 1 out of the usual ten biological positions, and it’s sometimes referred to as “position zero.”
These results are enhanced organic search results that contain additional visual enhancement, including stars, as part of a carousel of search results and may include images from multiple websites.

This search result usually responds to a query for information and may include text, a numbered (or non-numbered) list, and images (sometimes from multiple sites).

Featured Snippets

Featured snippets enhance the dynamic, visible, and engaging nature of your organic search listings.

According to research data from various sources, highlighted snippets will appear in between 11 percent and 19 percent of SERPs in 2020 and 2021.
It’s critical that you optimize for search result upgrades that make sense in the context of your company objectives and searcher intent.

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Knowledge panels allow easy access to information on things that have been generated automatically.

Entities that are the topic of knowledge panels have the ability to “claim” a knowledge panel and change the information contained within it.

Google also takes user comments on knowledge panels into account.

Organizations and individuals can use Google to present their information using knowledge panels.

Google Business Profile (previously Google My Business) is a Google tool that allows local businesses to manage their online appearance whenever someone searches for them, a local product, or a service.

Google My Business Local Map Pack for Local SEO

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It aids in the display of accurate information in Google Maps and gives you control over the business profile that appears in Google’s search results, including phone numbers, addresses, and hours.

If you’re interested in improving your Google Business Profile, have a look at this complete overview.

The likelihood that you’ll get a result in one of these formats is determined by hundreds of criteria that only Google knows about, but you can bet that the following factors play a big role:

  • The query’s relevance.
    The term “vertical,” “industry section,” or “category” refers to (such as flights, hotels, or restaurants).
  • Structured data should be used correctly.
  • Content of high quality.

Here are ten ways to obtain more. In Google, Page 1 – and even Position 1 or the coveted Position Zero – results are prized.

Advice and Resources

You’ll find advice and resources for each one to assist you in optimizing for that particular result.
 

1. Organic Search Results in Plain Text

It’s more difficult than ever to rank first in Google’s plain text organic search results.

Not only is search incredibly competitive, but for some types of questions, such as “how-to” queries, search results consisting solely of plain blue links are becoming increasingly rare.

On mobile devices, ten blue links are basically non-existent because search results are displayed with a continuous scroll, eliminating the need for consumers to go to the next page of search results.

How to Make it Work for You

Respond to a searcher’s information request.
In every way, be superior. That’s all it takes, really.

2. Extensive Video Results

The prominence of YouTube results in Google’s search results is unsurprising.

Videos used to be displayed as a thumbnail next to the blue text link until last year.

Google now groups these into Video Rich Results, which appear above the standard text link results on occasion.

 

Use relevant, high-quality titles, descriptions, and tags to help searchers and search engines comprehend your video’s content.
Use the Video Object Structured Data that best fits your needs.

3. Extensive Carousel Results
According to Google’s documentation, carousel rich results are accessible for four types of content:

  • Course
  • Movie\sRecipe\sRestaurant

It also looks to be available for other forms of entertainment, such as podcasts and even Victorian-era authors, in addition to movies.

For all Carousels, see Google’s markup requirements.

4. Snippet of the Week

An organic search result with about 50 words of text, the website title and URL, and a featured image thumbnail.

A great way to get people interested in your content is through a Featured Snippet.

Provide answers to questions about your company and its products or services.
As you write material for this type of result, keep this paragraph pattern and a simple Q&A technique in mind.

Investigate what inquiries people have and see what results you can come up with.

Is it possible that no result will be rendered? Are there any results that appear to be of poor quality or to be out of date?

Start there, and use what you’ve learned from your early efforts with the easiest search phrases to more competitive search terms.

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5. A Snippet of a Data Table

Tables can be a useful tool for sharing information and demonstrating concepts.

It’s worth noting that Google created this result for news media.

However, as brands increasingly serve as publishers and may even take on breaking news topics, this might be a financial opportunity.

Data that is displayed in HTML tables (without structured data) can also be read by Google and displayed as a Data Table Snippet.

6. Carousel of Top Stories

The title, source name, and an expanded image are displayed in the Top Stories carousel. These results are available on blogs and media websites.

If you optimize your post properly, it can be converted into action on Google Assistant, allowing visitors to access your material using the voice assistant.

Whether or whether an article is published in AMP, Google will display it in the top stories carousel.

What matters is that the webpage uses the correct structured data to pass along essential information that can be displayed in Google’s search results in the Top Stories area.

Also, be sure to use the correct featured image size. Images for AMP pages should be at least 1200 pixels wide, according to Google.
Google’s article structured data developer page specifies a minimum width of 696 pixels for non-AMP pages. Google’s requirements for the Google Discover program, on the other hand, recommend that all pages use images that are at least 1200 pixels wide. As a result, for Google News, it’s ideal to utilize photos that are at least 1200 pixels wide in order to be featured in both Google Discover and Google News.

7. Panel of Local Business Experts Card

Business panels can have a lot of functionality and interactivity with the right markup and optimizations.
Searchers can not only locate your address, phone number, and hours of operation without going to your website, but they may also be able to book a table, place an order, or schedule an appointment.

As more relevant information is added to your panel, it expands, making it nearly impossible to miss on both desktop and mobile.

Expand your panel as much as feasible by filling out your Google Business Profile (GBP) with descriptive, relevant material that will assist searchers in making an informed decision about your company.

Monitor your GBP dashboard and respond to people who post reviews, ask questions, or generally try to engage with your company on a frequent basis.

To avoid a bad searcher experience (such as pointing someone to a closed location) and eroding search engine trust in your brand, keep all information up to date.

How to Make it Work Even More for You

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8. Event-Driven Outcome

When you use Event Structured Data to mark up your event pages, this information appears in Google Search and Maps results.

Use Google’s Data Highlighter for a single event or a few on your website.

Use the appropriate Events markup.

9. Snippet Review

Google may augment your rich result with a review excerpt or an average aggregate rating score if it discovers the right markups for reviews.

Books, local companies, movies, music, products, and recipes are currently included in this rich search result category.

To add a basic review, embed reviews into another schema.org type using its review property, and make sure to include ratings with your reviews.

10. Search & Knowledge Panel Logo

Make sure your logo appears on your business panel and in search at all times to reinforce your identity.

Use a logo with a minimum size of 112 × 112 pixels in.jpg,.png, SVG, or WebP format.

Make sure the picture URL can be crawled and indexed.

Follow the structured data guidelines from Google. They value your cooperation, as indicated by their guide, which is named (you guessed it): Follow the guidelines for structured data.

To see if your page supports rich results and obtain ideas on how to improve, use Google’s Rich Results Test.

Resolve errors and prevent shady behavior like marking up stuff that isn’t visible to users to avoid being labeled as a structured data spammer by Google.

Run Google’s Rich Result Status Report after you’ve completed the implementation and on a frequent basis as you continue to improve your site’s content. You’ll learn which rich results Google was able to read from your site and how to troubleshoot rich result issues. After you’ve resolved any issues, you can request a re-crawl.

These are just a few of the most popular methods for obtaining multiple Page 1 results. There are plenty more, particularly when it comes to vertical-specific findings.

Before pursuing any particular type of result, make sure you’re aware of the opportunity, competition, and searcher intent you’re hoping to reach with that particular piece of content.

The numerous rich search results present a plethora of options to be discovered in a way that allows for more meaningful traffic to be cultivated than ever before.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Alternatives to Blogging

There is no space for ambiguity today — success necessitates an active digital presence that will help you massively expand your company’s reach.
Those who want to stay ahead of the competition need to have a blog. It can be used to engage customers, establish trust with future clients, and increase overall sales, but are there alternatives to blogging for businesses in 2022?

The branding experts at Pushleads understand that starting a blog can be intimidating, so we’ve broken it down and made it simple with our step-by-step approach. We even discussed alternatives if you’re still on the fence about starting one.

What Effect Does Blogging Have On A Business?

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Blogging’s strength is that it allows you to establish authority in a short period of time. The nicest thing about blogging for SEO, as opposed to other marketing tactics like social networking or content production, is that it allows you to build links from other websites, which in turn causes Google to rank you higher on search engine queries.

A blog is an excellent approach to improving your website’s Google rating and reach. The more high-quality, original content you post, the more likely you are to be found by potential clients when someone searches for something related to your topic or subject matter.

Blogging is the single most crucial aspect of any company’s strategy. In fact, companies that blog generate 67% more leads than those that don’t.

Any business needs a website because it allows them to connect with potential clients. However, it is the ability to drive organic traffic and engage your audience members that makes blogging so popular. This will boost conversion rates.

Blogging and other internet services do not require you to be a tech-savvy entrepreneur. In reality, there are many tools available now that make this procedure easier than ever.

How to Start a Blog in the Easiest Way Possible

WordPress is a platform that is popular throughout the world because of its user-friendly interface and flexibility. Originally created to host blogs, it has since evolved into a widely used content management system due to its ease of use by individuals with no prior understanding of technology or web design! Today, practically every website is built on this sophisticated yet user-friendly CMS, so your company’s website is almost certainly employing what many refer to as “the perfect publishing platform.”

You may create a WordPress blog from the ground up and find it to be an easy procedure. Even those with no technical abilities will soon be able to construct an informative site using this free blogging system, which includes configurable themes and the possibility to utilize custom domains for URLs (using subdomains).

Starting a blog for your business may have appeared impossible in the past. But it’s simple and uncomplicated with WordPress! You’ll be able to build stunning layouts in minutes with no technical knowledge required.
Without a blog, you can achieve digital marketing success.

There are numerous advantages to blogging for businesses in 2022, but it is not the only option to achieve success.

Blogging isn’t appropriate for all types of businesses. There’s no need to post anything online for eCommerce sites like apparel merchants with products that speak for themselves and please consumers who are interested in the brands they buy from or wear on their own time.

These are some of the essential digital strategies your company should implement in 2022:

  • Google AdsGoogle Ads are unique in that they allow advertisers the ability to track their ROI in real-time. PPC campaigns are either successful or highly cheap by nature; it’s critical that you work with a team that knows how to create successful Google Ads campaigns, so you don’t waste time on a strategy that never takes off.
  • Keyword Use — Keywords are a unique and complicated aspect of the digital world. Despite the fact that Google Ads that target the proper keywords work well, you don’t want your PPC ads to feel stiff and robotic; after all, you’re still attempting to appeal to people. This is why it’s critical to work with a team that understands not only Google Ads but also SEO, which is a complementary measure to blogging.
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  • Search Engine Optimization (SEO) – While blogging can help you increase your SEO efforts, you don’t have to start a blog to use SEO as part of your digital marketing plan.
    Inexperienced SEO professionals frequently believe that by using technical wizardry, they can fool Google’s algorithm; however, the reality is that Google just wants sites with a good user experience.
  • Social Media Marketing – Websites like Facebook have a huge audience which you may leverage. Moreover, when you use social media advertising, you can target your ads to a very specific set of people and make sure that only the people who are interested in your content will see it.
    For example, if you wanted to target just individuals over 35 who have expressed an interest in luxury autos and live inside a specific city’s boundaries, you might do so with a Facebook ad.
  • Marketing through video — More than 90% of marketers say video is an important part of their strategy, and it’s easy to see why: as the average consumer’s attention span shrinks, it’s becoming more difficult to write blogs that will hold their attention, but it’s much easier to invest in videos that will catch their attention. Video marketing is simply the most effective way to reach the largest possible audience; thus, firms should invest in it in 2022. Video marketing can be easily integrated with social media marketing. Perhaps you don’t have the time to start a blog right now, but six months from now, you might actually decide that it is something that interests and excites you.
  • Intuitive Website Design – A visitor’s first impression of your website impacts their overall perception of your business; even if you wanted to start a blog, it would be pointless if the design was cumbersome and difficult to browse. Investing in a fluid, scalable website design will make it easier for Google to index and rank your site in the first place, as well as increase your brand’s perception among users.

WordPress, as previously stated, is the finest solution for your web design needs because it is extremely versatile and user-friendly.
These non-blogging options will provide your company with a digital presence that doesn’t feel incomplete, so you can rest certain that your aversion to starting a blog won’t hurt your chances for long-term success.

How Can We Assist?

If you’re wondering whether you can just invest in alternatives to blogging in 2022, we can help you in a variety of ways. If a blog isn’t in the cards for your brand, our skilled team of experts can provide Google Ads, Social Media Marketing, Video Marketing, Search Engine Optimization, and Web Design services, but we use WordPress for all of our website design, so you’ll always have the option of adding a blog later on if you so desire.

If you’re worried about starting a blog because you don’t think you’ll be able to handle all of the writing yourself, we can help there, too—our content marketing services will relieve you of all of the stress, and you’ll be able to trust that the blog posts published on your site are tailored to your target audience.

CONTACT one of our specialists at Pushleads if you’d like to discuss if a blog might be beneficial to your company or how you can put more effort into alternative tactics.

In Closing

We hope that you enjoyed this post. You may also like: Creating an Online Course

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Professional SEO Tips From PushLeads

You may boost your SERP ranks using a combination of sponsored and organic tactics to help your business acquire visibility.

Various techniques fall into one of two categories: paid ad campaigns or SEO. The explanations for each of them can be found below.

Paid Ad Campaigns

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Make use of paid advertisements.

Paid Search Ads, often known as pay-per-click (PPC) ads, are just one of the many SERP features.

Businesses that utilize PPC will pay a set fee for a spot in those search results and will be charged each time a user clicks on the ad.

PPC ads can assist organizations to get attention for pages that rank well for the relevant term organically.

So if you’re trying to rank for a specific keyword or term that has a lot of competition and has proven difficult to improve organically, PPC advertisements could help you compete for first place on the first page of the SERPs.

Paid ad methods assist many firms in generating leads. However, because about 80% of consumers disregard those adverts, it’s best to develop a solid plan and conduct A/B testing before investing much in PPC advertising.

If your company is considering launching a PPC campaign, keep the following in mind:

Choose your keywords with care, by first finding terms that relate to your brand and satisfy a user’s search queries.
Define the settings for when you want your ad to appear. Negative keywords can also be used to tell Google when you don’t want the ad to display. For example, you might not want your MacBook ad to show up in a search for “MacBooks” that also includes the phrase “free.”


Keep a close eye on your marketing. Examine the popularity of your ad and what people do when they click on it. This will assist you in determining what is performing effectively and where your campaign could be strengthened. 

Boost Your Organic Rankings with SEO

Paid ads are wonderful for getting immediate results, but ad budgets are limited. Organic SEO is a better option for a longer, more successful game of raising rank, especially if you’re a start-up business with a modest budget.

Organic SEO strategies are five times more effective than sponsored advertising tactics, according to businesses.

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What Steps Do You Take to Increase Your Organic Results?

If you concentrate on these seven recommended practices, you’ll notice a difference.

Investigate terms that users are interested in. MOZ is fantastic tool since it delivers exact keyword matches as well as related keywords that you can utilize to improve the ranks of your content.

Make sure your content is thorough.

  • Create content that covers the issue in-depth, incorporates semantic keywords, and answers users’ inquiries.
  • Seek out possibilities to build backlinks.
  • Consider marketing a piece of content you’ve created so that it can be shared or linked to other websites.
  • Encourage people to interact with your material. To increase engagement, share the page on social media and in email newsletters.
  • On-page SEO should be improved. To help increase ranks for your desired term, this includes technical features of your page, like title tags and meta information. One of the greatest tools for this is Semrush’s On-Page SEO Checker.
  • When possible, prioritize local search. Claim your Google Business Profile page for local businesses and optimize it to appear in the local pack.
  • Optimize your content for search engine results pages (SERPs). You may better notify Google bots about your site or page by using schema markup. You may add a recipe, product, and review markup, among other things.
  • Improving your organic listings should be your first goal if you want more genuine results that stay longer than an ad campaign.

A good organic SEO approach can boost a page’s rating in the SERPs significantly.

Features of the SERPs (Rich Results)

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Let’s take a closer look at SERP features now that we know how they work and what you can do to boost your ranks.

Any additional on a SERP that adds something new to the standard format of a results page is referred to as a SERP feature.

The term “SERP feature” is not a recognized term. These forms of query results are referred to as “search result features” or “rich results” by Google. Although the two words are equivalent, for the purposes of this article, we’ll refer to them as SERP characteristics.

Take the Google Rich Results Test

Take the Google Rich Results Test to see if your page supports rich results.

To create a user-friendly search engine experience, Google tests and enhances these features on a regular basis.

Google SERP Features

Here are some of the Google SERP features you could notice:

  • The snippet of the Week (Instant Answer)
  • Review of a Local Pack
  • Sitelinks
  • Videos
  • Images from the Top Stories
  • Frequently Asked Questions about the Twitter Knowledge Panel

People also look for things that are similar to what they’ve searched for.

  • Google Flights is a great resource for booking flights.
  • Job Openings in the Block Hotel Pack
  • AdWords by Google
  • Advertisements for Shopping (Product Listing Ads)

Snippets of Interest
A featured snippet, also known as an answer box, appears in organic results as previously described.

Google features a section of content from a website in the highlighted snippet area to provide a brief, direct answer to the user’s question without having to go to the first or second page of results.

Featured Snippets appear at the very top of the organic results, in “position zero.”

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The domain containing the text, response, and image connected to the search query may be linked to by Google highlighted snippets.

This function is common in searches for people, events, scientific information, sports, conversions, calculations, color selection, and so on. If your search query includes words like “weather” or “convert inches to centimeters,” featured snippets may appear in the form of a widget.

Panel of Experts
A panel is used by Google to give a fast summary of people, places, or things, and it frequently includes important dates, a brief review of the issue, and some photographs. In desktop results, the panel displays in the upper right corner, while in mobile results, it appears at the top.

The Knowledge Graph is the brains behind Google’s knowledge panel, a database that collects broad factual information from various sources and millions of daily queries.

Image Collection
When Google believes that visual content will provide a more comprehensive results page, Image Packs appear.
Among organic results, picture results may show as a row or block of similar images. By selecting a result, you will be taken to the “Images” search tab, from which you can only access the website that hosts the image. You can get the most out of picture search results by learning more about image search optimization.

The Most Popular Stories
When consumers want more information about a major event or breaking news, top stories are quite useful.
Google displays a carousel of news pieces linked to the query, along with information about when and by whom each story was published.

People also Inquire (PAA)
People Also Ask (PAA) refers to questions that Google generates automatically based on searches it thinks are relevant to your query.

The PAA box questions are linked to responses that consumers can read on Google SERPs by clicking on them. This can assist folks in better understanding their original inquiry without the need to click on other results.
This feature normally begins with a four-question list. It can, however, grow and deliver short replies similar to a highlighted snippet.

Related questions can appear anywhere on a SERP, but they’re more likely to appear near the top, generally under the Featured Snippet. When you click on a relevant question’s result, you’ll be taken to the website where you can get the solution.

Sitelinks are unique links that appear beneath the website result on Google.

These links are displayed by Google to assist users in swiftly navigating to a certain section of a website. It usually displays for websites whose navigation mechanism is easily understood by Google.

If someone is looking for a bank, for example, the site links under the bank’s main URL may provide shortcuts to pages like “online banking portal,” “locate bank locations,” or “contact us.”

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A Sitelinks Search Box can be added to your website in addition to the extra links. If you use structured data appropriately, you can use your website’s own search engine to power it.

Related Lookups
Google also includes a “similar searches” section at the bottom of the SERPs, which prompts users to perform other searches connected to their initial query.

To help you discover the answer you’re looking for, Google provides some related queries, some of which you may not have considered.

Results of Shopping
If Google detects that a buyer has the intent to purchase now, also referred to as “buyer intent,” it will show a carousel of products available for purchase from various eCommerce sites in shopping advertising.
This allows users to rapidly browse items across numerous eCommerce websites without having to search the SERPs for new keywords.

Reviews snippets add a yellow star rating and, in some cases, a picture to standard search results. A five-star rating is a universal symbol for communicating value to all types of searches.
According to studies, search results containing reviews have a better average CTR.

If users can review your content and your page contains the necessary schema markup, you might gain a feature spot.

Google will assess the reviews’ trustworthiness and determine whether they are “self-serving” or fit for the web page.

Local Bundle
When a query involves local service, local intent, or a geographical term like “coffee shop near me” or “best pizza near in [insert city here], a Local Pack appears in SERPs. These results include businesses in your immediate vicinity.

The Local Pack appears under the AdWords results at the top of a SERP, while it may occasionally appear below the organic links.

A Local Pack usually comprises of the following items:

  • A map with pins and places.
  • Each location has a five-star rating system.
  • There are three search results (some of which can be ads)
  • When you click on a business icon, you’ll be sent to the Google Business Profile listing, which contains more extensive information on the company, including:
  • Hours of Work
  • Numbers to Call
  • Pictures
  • Q&A
  • Reviews

Sixty percent of smartphone users have called a business directly from the search results (for example, using the “click to call” option). Additionally, “near me” questions make up a major portion of voice search searches, boosting the appeal of this function as voice search becomes more ubiquitous.

 

A Local Pack is thus an important marketing strategy for recruiting customers. We advocate learning both top-level tips and how to use Google Business Profile to improve your local SEO visibility (GBP, formerly known as Google My Business).

GBP is used for a lot of the data in the Local Pack’s search results. You will be able to monitor and manage this data if you have complete control over your GBP profile.

It’s also worth noting that the Local Pack’s ranks are decided by a different algorithm than organic search rankings.

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As a result, Local Pack SEO necessitates a different approach.

You should work on developing and optimizing your Google Business Profile account, as well as getting into local listings, in addition to typical SEO methods like mobile-friendliness, page speed optimization, and UX.

Google’s official guide has further information on the Local Pack algorithm and how to enhance local ranks.

Video
Among the organic results on a SERP is a video SERP feature tied to a search query.
This SERP feature might direct you to a video hosting site like YouTube or Vimeo or to a webpage with a video embedded.

Twitter
Google and Twitter teamed in 2015 to index tweets in SERPs.
The most recent and popular tweets relevant to a query are usually prioritized in Twitter search results. They can appear anywhere on the SERP, although they normally do so after a few organic results have appeared. Tweets from both verified and unverified accounts can be seen in the Twitter results.

For inquiries that pose questions or directly mention “FAQs,” the FAQ drop-down lists appear under organic results.
If you want this functionality to appear on your website, you’ll need to use the FAQ schema to mark up your content.

Pack of Google Flights
The Google Flights pack gathers flight information from all across the internet and presents it in a table of alternatives. For any flight-related queries, you may filter and sort straight on SERPs.
This bundle can include both organic and paid listings from flying providers.

Pack for a Hotel
The Hotel Pack, like the Local Pack, displays hotel listings directly on SERPs in a map pack. This pack, on the other hand, focuses solely on hotels, with hoteliers and advertisers paying for placements via Google Hotel Ads.

Job Openings
Google displays a table of available job posts compiled from career websites such as Glassdoor, Indeed, LinkedIn, and corporate websites.

In Closing

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Last Thoughts

The success of a website and a business depends on having a well-optimized site that stimulates clicks and engagement.

Having the correct tools to use SERPs and their features can help your site capture the attention of your target audience and boost your digital marketing in general.

 

With this knowledge, you may jumpstart your website upgrades, enhance your ranking, and achieve your SEO goals in previously inconceivable ways!

If you want some additional help, we’d love to partner with you! 

Call PushLeads TODAY and connect with one of our Marketing & SEO Experts!

Thank you for stopping by today! If you enjoyed this post, you may also like: How to Get More Reviews on Google

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is SERP in SEO?

Everyone has done a Google search at some point in their lives.

It’s become second nature to put in a single word or phrase and be provided with millions of suggestions in the results, spread across thousands of pages. They’ve even been given a name.

SERPs are what we call them, which stands for “search engine results page.”

How are SERPs generated?

  • The Google algorithm determines what is on search results pages.
  • Natural and compensated results.

When conducting an internet search, users may notice the SERP characteristics.

The SERPs (Search Engine Results Pages) are the pages that appear after a user submits a search query.

Depending on your search query, the highest-ranking and most relevant information is given to you in a variety of ways — but more on that later.

While search engines such as Bing and Yahoo are popular, Google is by far the most popular.

The goal for marketing professionals is to appear first on the first page of SERPs, and there are a variety of SEO methods that can assist them in reaching that goal. However, as Google’s algorithm evolves, achieving the top spot has become more difficult than ever.

Why?

The top spot in Google’s SERPs receives the most clicks of any other. First-placed pages have a 34.36 percent click-through rate (CTR) and a better probability of grabbing a consumer than any other rival on the first page.

Let’s look at the distinction between search queries and search intent, as well as how the Google algorithm affects those results, to better understand SERPs and how they function.

Search Intent & Search Queries

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Search queries are strings of words that a user types into a search engine to conduct an internet search. The underlying intent of each user’s search query is referred to as search intent.

These one-of-a-kind search queries fall into one of four intent categories:

  • Learn something new or get an answer with this resource.
  • Purchasing something is transactional.
  • Finding a certain website on the internet is referred to as navigational.
  • Commercial users are those who are looking for things to buy.

How Do Search Engine Results Pages Work?

The Google algorithm, which is always evolving, determines the SERPs.

The results that a user sees when searching online are the product of a three-stage process implemented by Google.

These three stages are as follows:

  • Crawling: Google bots scouring the web for new or updated pages to index.
  • Indexing: evaluating the URL, images, content, and other media assets on the page and storing this data in a vast database.
  • Presenting: the search query to the user, after determining which sites are most relevant to the search query.

A website that merely follows Google’s three-step process will not rank on the first page of Google’s SERPs. Strong SEO methods are commonly used on high-ranking web pages to assist them in gaining a competitive advantage.

If you want to know more, take a look at what we can offer in SEO SERVICES!

In short, delight the user by answering their search queries and obeying SEO standards, and you can end up on the first page of the search results page, if not in the #1 spot, of the Google SERPs.

Organic Verses Paid Results

When someone types into a search bar, they will receive two types of results: sponsored and organic. You’ll see one or both of these results, depending on the information you’re looking for.

We’ll go through the two different types, their functions, and when you’re most likely to see them in the following sections.

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  • Paid Search Results
    Paid results are frequently the first item to appear after you submit your search query. In the form of sponsored search ads or shopping ads, they appear at the top of the page before organic results.

Website owners compete for this ad space by bidding against their competitors. The ad spot goes to the highest bidder.

  • Organic Outcomes
    If there are no paid results, organic results appear beneath the paid results. Organic results will appear just below your search bar if there are no paid search engine results, also known as PPC or “pay per click.”

Websites compete with each other for the top spots in organic results, just like they can with paid results.

Marketers, on the other hand, use SEO approaches to assist their websites in climbing the rankings without resorting to sponsored methods.

It can take months to climb the SERPs using organic tactics. However, if Google concludes that a website provides the highest quality material for the visitor, it can have long-term consequences.

An organic result can also appear as a featured snippet, which appears above standard organic results and below paid results at the top of the results page. We’ll be talking more about THAT in the next post! 

In Closing

If you want some additional help, we’d love to partner with you! 

Call PushLeads TODAY and connect with one of our Marketing & SEO Experts!

Thank you for stopping by today! If you enjoyed this post, you may also like: The Importance of Local SEO

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

How to SEO for YouTube

YouTube is one of the world’s most popular social media networks. YouTube had two billion monthly active users as of July 2020. In terms of content, 500 hours of video are added to YouTube every minute.

This number alone demonstrates the difficulty of ranking on YouTube searches. You may, however, improve your chances of appearing for the keywords you care about by learning SEO for YouTube, so you can optimize your videos and get them seen by more viewers.

Optimize Your YouTube Channel for SEO

Let’s look at the best strategies to optimize your YouTube channel for SEO:

1. Locate Keywords That Are Extremely Relevant

The importance of keyword research in YouTube SEO cannot be overstated. It aids in ensuring that your channel ranks first for relevant search queries.

Here are a few approaches to come up with a keyword list for your channel:

Suggestions from YouTube

Find words that are being searched by your target audience by using YouTube Suggest. Simply type a wide keyword into the search bar, and a selection of related inquiries will appear. For example, when I typed “search engine optimization,” YouTube suggested “search engine optimization tutorial,” “search engine optimization course,” and so on.

The next step is to add an asterisk (*) before your seed phrase to make your search query a “wildcard.” It adds a “postfix” to your search word. I modified the suggestions when I entered “*” before the previously searched term, and other keywords were among the new suggested keywords.

Make Use of a Tool

Keyword research tools on YouTube can make it simple to locate the best-performing keywords. TubeBuddy is one such service that delivers appropriate keywords to authors.

TubeBuddy provides a Chrome addon that aids in the discovery and analysis of keywords on YouTube. After you install the extension, the “search explorer” overlay will appear on the right side of the results page, displaying average monthly searches, competition level, related searches, and most used tags.

The keyword score of “poor” implies that targeting the term “search engine optimization” is a terrible idea because it is exceedingly competitive and difficult to rank for. Keywords in the “average” and “good” categories should be looked for.

2. Use copy-writing to create engaging and SEO-friendly content.

Copy-writing ensures that your material is both convincing and search engine optimized. If you want to boost the SEO of your YouTube videos, you’ll need to understand copy-writing. Copywriters for social media are dubbed “modern madmen.” Good copy-writing helps viewers connect with your video, which increases engagement and, most crucially, improves its ranking.

Here are the three most crucial areas where copy-writing can help you enhance your YouTube channel’s ranking:

  • Making a script for a video, as previously stated, it is critical to provide closed captions in your videos so that YouTube can crawl them.
  • Good copy-writing aids in the creation of an SEO-friendly script, increasing your chances of ranking.
  • Write video descriptions that provide your audience and YouTube with more context.
  • Creating enticing names that entice users to click.

3. Recognize search intent and create videos that reflect it.

The purpose of searching for something on YouTube is referred to as search intent. You’ll be able to better please your viewers and boost the average watch duration if you understand their search intent (a key YouTube SEO factor).

Figure Out What Your Search Purpose Is

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Enter your search term and look over the top results. For example, I typed in “stock market analysis” and received the following results from YouTube. The word “how-to” appears in the top three results. It suggests that individuals are looking for a step-by-step guide on how to establish a business.
When you search for “best online business,” you’ll see that the majority of the top results are videos that are similar to listicles.

Search for numerous terms related to your channel’s topic and assess the top results. Remember the titles of the videos at the top so you can refer to them when selecting what kind of content to create for those keywords.

4. Look at the “What’s Next” section.

The “up next” area could be a goldmine for you when it comes to identifying and producing the perfect type of content for your channel.

On YouTube, type in your seed term, click the first few results, then look at the suggested videos.

If YouTube recommends a video, it’s for one of the following two reasons:

  • The video appeals to a similar demographic.
  • Many people are looking for information on that subject.

A person who is interested in the current video for any reason is likely to watch the suggested content.

You’ll get a better notion of the type of content YouTube prefers if you examine those videos. I would also suggest watching those videos. This will bring up a new collection of “up next” videos for you to watch.

For example, if you watched one of the suggested videos YouTube will give a new set of recommendations.

After a few iterations of this procedure, you’ll have a list of ideas for creating watchable content.

5. Consistently provide high-quality content.

YouTube is flooded with video creators, and in order to rank at the top, you must stand out. No matter how aggressively you execute YouTube SEO, if your material isn’t good, you won’t see any favorable outcomes (at least not for the long term).

However, there is no universally accepted definition of “excellent content.” It all relies on your target audience’s preferences and what’s currently ranking first for your target keywords.

Examine the top ten videos for the following:

  • What aspects are they concerned with?
  • What did they overlook?
  • What is the duration of their video?
  • What method are they using to describe the video?

Create a strategy for making a better video than the ones at the top. This should be a repeatable procedure. Your main goal is to cultivate a subscriber base and long-term relationships with your target audience. Then, make it a point to post high-quality information on a regular basis.

Each Video Should Be Optimized

6. Make sure each video you upload is optimized.

You can improve your chances of coming up first in relevant search queries by optimizing each video you publish. The following are the seven main aspects of video optimization:

  • Description
  • Tags
  • Closed captions
  • Title
  • Thumbnail
  • End Screens
  • Cards

 

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Let’s look at how you may make your video more appealing with each of these:

Title

The click-through rate is directly influenced by the title of your video (CTR). It suggests that if you don’t put extra care into your title, the rest of your work could be for naught.

The title of your video should be:

  • Concise and clear (to the point)
  • Address the issues that your viewers are experiencing and provide a solution.

Also, organically include your primary keyword in the title.

Thumbnail

Users are more likely to click on your video if the thumbnail is appealing. Your thumbnail should be a good match for your title. Here are two examples of search results for the term “healthy food.” The thumbnail for the first video reflects the same thing indicated in the title. The second, on the other hand, is made up of images of nutritious foods. Similar to the second video, you should develop a thumbnail that illustrates what the user can expect from the video.

Description

YouTube uses the description to figure out what your video is about. The higher you rank, the better the platform understands it.

Here are four things you can do to make your description more effective:

  • In the first 25 words, include target keywords (those you didn’t include in the title).
  • Write a 250-word summary of the situation.
  • Make sure your keyword occurs three to four times.
  • Include terms from latent semantic indexing (LSI).
  • Include links to additional videos on your channel that are related but don’t include more than seven.

Tags

Tags are another technique to give your video more context and improve its chances of ranking higher in search results. YouTube suggests that you use words that best describe your video.

Closed Captions

Closed captions, often known as video transcripts, assist viewers in better understanding your material. Your audience could be from any country, and your language may not be their first language. Furthermore, YouTube can crawl your closed captions, so allowing them will almost certainly benefit you.

Cards

YouTube Cards can help you get more people to watch your video.

You can persuade users to take one of the following five steps:

  • Another video to watch
  • Go to a different YouTube channel
  • Make a charitable donation to a non-profit organization.
  • Take a poll.
  • Go to an external website.

Cards appear in the video section at the upper right.

End Screens

End screens, like cards, are designed to entice users to spend more time on YouTube. You can include links to videos you believe the viewer should see next. This boosts the amount of time spent on your YouTube channel as well as the amount of traffic it receives.

Make sure the videos you suggest at the conclusion are closely linked to your presentation topic.

 

In Closing

It’s not as difficult as it appears to get your YouTube channel to the top of the search results. You can easily outrank your competitors using the strategies discussed in this article. It is, nonetheless, critical to publish high-quality content on a regular basis.

Remember that SEO for your YouTube videos is an ongoing effort.

Finding a competent SEO agency like PushLeads that specializes in SEO, will help you not only get more views on your YouTube videos, but we’ll help you increase subscribers and grow your audience. Contact PushLeads TODAY! We’d love to help you Be Visible & Grow!

Thank you for stopping by today! If you enjoyed this post, you may also like:  Research Based Tips for Effective Video Marketing

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Importance of Local SEO

It’s no secret that most business owners want to improve their website SEO in order to get their brand viewed by more people, which will lead to more sales. As a result, search engine optimization and lead generation are inextricably linked, which can be a bit confusing.

This article will explain how local SEO can help you get more leads. First, we’ll define SEO and lead generation, as well as how the two differ. We’ll also go over why local SEO may be a game-changer in terms of increasing lead generation and sales. Finally, we’ll give you a few pointers on how to improve your local SEO so you can stay ahead of your competitors.

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is an online marketing strategy aimed at improving the visibility of your website in search engine results. You want your site to appear for the keywords you’ve chosen that are closely related to your business.

If you’re the business owner of a Mexican-style restaurant in Miami, for example, you’d like your website to be ranked in one of the first page positions of the search results, when someone searches “Mexican food near me.” This is how local SEO helps with lead generation.

Nearly 30% of Google users choose the first organic result. In fact, the first three results receive 55% of all clicks, while the first five receive more than 70%. That means getting among the top five organic results for specific keywords is critical. That, however, is far from simple.

The term “organic” refers to the fact that the result was displayed by the search algorithm rather than paid advertisements. Paid results (ads) appear above organic results on Google. However, we will not discuss pay-per-click (PPC) ads at this time.

What Is Lead Generation and How Does It Work?

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Lead generation is a marketing strategy for attracting prospects, with the goal of converting some of them into customers.

When it comes to digital marketing, companies use a variety of strategies to produce leads. Blog authoring, email marketing, landing pages, paid ads, and social media presence are just a few examples.

You get your brand viewed by more people who might be interested in buying your products or services through lead generation.

Those prospects are in desperate need of something. It is your responsibility to entice them and persuade them that your products or services fulfill their requirements. The first step in gaining their attention and directing them toward your brand is called lead generation.

Are Search Engine Optimization and Lead Generation the Same Thing?

Although SEO and lead creation are complementary, they are not the same. Search engine optimization is just one approach to generate leads (albeit a very effective one!). However, you can do the same thing without SEO and get leads offline as well.

Even so, if you want to get the best results, search engine optimization should be a key component of your lead-generating strategy. Excellent keywords can be implemented and by focusing on them, you can create quality material that your potential customers would enjoy, while raising your domain authority and improving your Google ranking. You’ll be one step closer to closing the deal, and completing the transaction.

A Great Way To Get Exposure Is To Look For Keyword Opportunities

If you’re a tire dealer, for example, you could write an article on how to choose snow tires or chains. People that read these kinds of articles are doing so because they are ready to make a purchase.

Getting those kinds of SEO leads directly from Google to your site is highly valuable. Prospects who are already planning to buy are significantly “warmer” than the majority of other types of leads you’ll acquire from other digital marketing strategies.

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Lead Generation with a Good SEO Strategy

Paid advertisements do, after all, directly target potential clients. However, on the other hand, they frequently produce greater resistance and are more expensive in the long run. On the other hand, a post on “Health Benefits of Mexican Food” will always be relevant. For years to come, SEO will keep sending traffic and quality leads to your site, far outpacing the initial expenditure.

Search Engine Optimization Versus Local Search Engine Optimization

Regular SEO tries to get your website near the top of the search results for a certain niche’, either internationally or nationally. This has obvious advantages, as it has the ability to rank your website first in the world for the keyword you’re trying to rank for. This is a big benefit for firms that sell products or services all over the world.

However, a major disadvantage of traditional SEO is that it exposes you to competition from all around the world. You’re all working hard to achieve the same goal: high rankings on Google’s first page for the same competitive keywords.

Local SEO - Excellent for Getting Rid of Unnecessary Competitors

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While acquiring global visibility through global SEO can be beneficial to some firms, it isn’t always the case. It’s meaningless to draw global traffic to your website if you’re a local Mexican food restaurant in Miami.
Even worse, if you try to rank for phrases like “best Mexican food” against national restaurants from all over the world, you’re certain to fail. Not only is it foolish to try to rank for a term like that on the first page of the global search results, but doing so would also decrease your prospects of making local sales because your local consumers won’t be able to locate you. Your website will be buried by competitors from all around the world. Instead, you should strive to rank for local search results as a local business.

You may virtually remove all worldwide competition by targeting keywords like “where to get great Mexican food in Miami,” as opposed to trying to rank for “best Mexican food” nationally. That way, you’re only competing online with other restaurants in your area.

Local SEO's Benefits

Here are some major perks of using local SEO Services:

  • Eliminate competition: Other local businesses in your area will be your sole competitors for the top spot on Google.

However, this is only true if they also undertake SEO marketing, which isn’t usually the case. As a result, local SEO is considerably easier than traditional SEO in terms of getting to the top page of Google Search results.

  • Attract hotter leads: Leads generated by local SEO are typically considerably more eager to buy than those generated by traditional SEO. If someone searches for a barbershop in a given neighborhood or street, they want to know that they will be able to receive a haircut within the week, if not the same day.
  • Build a community and consumer loyalty: It goes without saying that local SEO will most likely bring in local customers. As a result, as a local company owner, you have the opportunity to shine in front of your neighbors. If the quality of your products and services matches your SEO efforts, you’ll almost certainly earn that customer’s loyalty for life. Plus, that happy consumer will eagerly return to make another purchase from you. Furthermore, they will most likely tell their friends and family about your business, bringing in additional potential consumers.

How Can Local SEO Help You Generate More Leads

Here are some local SEO suggestions to help you boost your local SEO strategy right now:

Create a Google My Business (GMB) profile: Google My Business is a free way for you to tell Google more about your company. By creating a Google My Business profile, you ensure that Google has up-to-date information about your business directly from you. You will avoid disinformation this way.
On your website, include local information: Make sure your website’s name, address, and phone (NAP) information is easy to find and correct.

LEARN MORE about NAP Consistency here!

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Displaying working hours, maps, and other relevant information to potential consumers is an excellent first step in ensuring that your site attracts local clients right to your door.
Work on local citations: Listing your firm on online business directories is an excellent approach to attracting new customers. It also informs Google about the nature of your company. Yelp and TripAdvisor are two examples of business directories. You want your restaurant’s name to appear on those websites if you own one. It won’t hurt to have a few nice reviews there as well.

Develop high-quality content: Working on high-quality material that is specific to your place will help you build a strong brand. Answering frequent queries people have while seeking things you sell is a terrific approach to establish yourself as a local expert and one of the most effective SEO lead creation strategies.

In Closing

We hope you now have a better idea of how local SEO can help you generate more leads. In general, SEO is one of the most effective lead generation strategies. Local SEO increases this even further, making your business more well-known in your area.

Finding a competent SEO agency like PushLeads that specializes in local SEO, will help you not only get on the first page of local search results but also stay there, which is difficult. However, with the correct local SEO strategy, you can maintain your position and see a significant return on your investment pretty quickly. All thanks to local SEO, you’ll soon be witnessing a consistent supply of quality leads with higher conversion rates than ever before.

Thank you for stopping by today! If you enjoyed this post, you may also like: Images and SEO

If you would like to take your SEO to the next level, and want some professional guidance. Partner with the experts at Pushleads!

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