Maximizing Your Google SERP Presence in 2025

SEO in 2025 is no longer just about rankings—it’s about visibility across an increasingly complex search results page. With AI shaping how information is displayed, businesses must optimize for multiple SERP features to maintain a strong presence. This article breaks down the latest trends, strategies, and actionable steps to ensure your brand stays competitive in the evolving search landscape.
More Local Service Ads Are Being Tested in SERPs According to Google

Google is experimenting with showing more local service ads on search result pages. This experiment may increase consumer confidence in LSAs.