Social Media

Using Social Media to Increase Website Traffic

Creating a website or starting a new blog is one of the most critical stages to small company success in today’s society. It’s a requirement for establishing an internet presence and expanding your business.

In the past, online businesses used a variety of marketing strategies. Consider the situation a few years ago, when social media platforms were struggling. At that time, search engines were the most important source of traffic to your website, but today social media accounts for about 31% of website traffic.

Social Media Usage Has Exploded

Most people are familiar with the different strategies to increase traffic to their website from social media and how popular they’ve become among users. Since social media usage has exploded recently, it makes social media marketing is no longer optional. The most popular social media platforms in the world today are Facebook, Instagram, LinkedIn and Twitter.

It is certainly not easy to pick between SEO and social media marketing. Each one has its own set of benefits, and for both of them, you may employ a strategy to expand your business effectively.

SEO Tips on Using Social Media to Drive Traffic to Your Website

This post will discuss some practical techniques to use social media to drive visitors to your website.

You will be able to improve your search engine ranks, increase traffic, and eventually raise your business sales after reading these SEO tips:

  • Include a sharing button.
  • Include links to the site on social media profiles
  • Improve Your Social Media Profile
  • Make Use of Influencers
  • Produce Useful Content

 

Website Traffic


The amount of users who visit a website is referred to as website traffic. When a website’s traffic increases, a more significant number of people are viewing it.

You can obtain a game-changing edge from social media branding by increasing your site’s traffic; that is, if you pay attention to some of the aspects I’ll discuss below.

SEO Tip 1: Include a sharing button on your website.

Inserting share buttons is one of the most essential components in enhancing a site’s search engine rating.

Social shares have a favorable impact on your website’s overall traffic; therefore, they can affect your ranking in Google.

So, if you want to use social media to boost your website’s SEO, I recommend including site sharing buttons in all of your content.

Assume that your content is shared five times per day by users who each have at least 100 followers.

As a result, there’s a good possibility your link will be seen by 500 people every day.

As a result, utilizing this strategy has a direct impact on growing your traffic and also aids in improving your Google rating.

Social media content keywords are also used by search engines to rank shared links.

This means that if you’ve published a link to your content on social media networks like Twitter, you should include the material’s related keywords in each tweet for the greatest results.

SEO Tip 2: Include links to your website on your social media profiles.

Another technique to use social media for SEO is to include a link to your website in your profile.

For example, if your site has an Instagram page, include the link in the Bio section.

This manner, consumers will be more likely to click on it, resulting in more direct traffic for you.

Our goal, however, is to improve SEO and boost the site’s ranking in Google search results.

On most cases, the links you post in your social network profiles are “Do Follow.”

This means that these networks inform Google that these links are extremely valuable, and Google will boost your site’s position as a result.

It’s worth noting that, according to Matt Cutts, Google considers Twitter and Facebook links when evaluating websites; however, this isn’t an official ranking criteria.

As a result, make sure to include a link to your website in your social network profiles.

It’s also worth noting that some of the links you publish to social media posts aren’t clickable.

Let’s say you make a post on Instagram and include a link in the caption. This link is not clickable in that scenario, however the link you include in your bio is clickable and will send traffic to your website.

SEO Tip 3: Enhance your social media profile

It doesn’t matter which networks you use; the most effective strategy to generate site traffic is to exploit each network to its full potential.

Because this area is directly in the view of viewers, the most important item you need to optimize on social media is your profile page.

Users will be more likely to consider visiting your website if this area is correctly optimized.

Users are more likely to visit your website if their profiles are optimized.

The number of users who visit your website grows, and so does the amount of traffic.

Furthermore, while they’re on your site, you may use contact forms or newsletter sign-ups to collect further information about them.

You can later utilize this information to improve your marketing efforts.

As a result, make sure your profile includes a website link and urge users to click on it.

SEO Tip 4: Leverage the Influence of Influencers

Creating alliances with social media influencers is another strategy to get the most results from social media in SEO.

Collaborating with them increases your company’s exposure and attracts new customers.

As a result, more individuals will visit your website, increasing traffic.

In today’s digital age, social media influencers have a significant impact.

They have a large following and are well-known on social media.
They have the ability to sway the opinions of their followers.
They have a high level of social involvement and can help your company obtain visibility.
Finding the perfect influencer to support your company and products is crucial to forming this collaboration.

You can utilize an influencer marketing tool to locate a niche and the correct Influencers by selecting from a large number of influencers who suit your brand and vice. These websites, such as Ainfluencer, can also assist you in locating local influencers.

SEO Tip 5: Create Quality Content

Finally, creating tough, quality content that will help you drive more people to your website is another strategy to increase traffic to your website using social media.

Creating material that is relevant to your followers’ and users’ interests will aid in the growth of your website traffic.

Consider that for a moment. When people are happy with what you make and share, they’re more likely to want to visit your website to learn more about the value you’re providing.

When curating content for your audience, you can, nevertheless, integrate your personal objectives.

As a result, constantly strive to curate material that both piques people’s attention and is relevant to your goals.

To give you a short rundown, make sure to:

  • Add social media sharing buttons to your website’s pages.
  • Include connections to your website on your social media profiles.
  • Make your social media profiles more appealing.
  • Collaborate with those who have a lot of clout.
  • Curate content that will attract your target audience.

Get Targeted Traffic

It’s not just about attracting visitors to your website; you have to find the right audience and connect with people looking for you.

If your target demographic includes local customers, you can increase your reach into your community with local marketing by a local SEO company. You’ll see a direct correlation between visits to your website and visits to your storefront. Increase one, and the other always follows.

CONTACT PushLeads TODAY for your FREE consultation! 
We want to help you “Be Visible & Grow.”
 

What’s Your SEO Score?

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Connecting with Your Customers

Social media is an excellent communication method. You can reach your customers and help build your brand’s image and awareness. Although, you may find yourself working hard on a post only to see it fail engagement-wise.

You might be discouraged and wonder if it’s even worth it to continue posting on social media for your business. We think it is. Not only is it a great place to share updates and critical information, but your potential and loyal customers can interact with you and your brand directly. In this guide, we’ll look at five key takeaways about social media and its timing.

Why is Timing Important?

Engaging your customer base is essential. You need to consider that there are many people out there, and there’s no way to know which platforms your audience engages with more. We believe that timing is vital to delivering great marketing.

Timing can affect your audience’s ability to remember and engage with your marketing messages. Messages can affect their willingness to pay more attention to your brand. It’s imperative to understand the psychology behind timing and who engages the most with your social media posts.

What is the Best Time to Post on Social Media?

You should aim to publish all your content on social media at the best time for that specific platform. These times can differ based on platform, but the way to find out is to look at your analytics.

For example, Instagram has an excellent analytics interface to track engagement metrics such as time, demographics, and location. Age appears to play a significant role in whether a person prefers to use the different platforms. Younger people prefer posting to social media early in the morning, while older people prefer posts at night.

When should you post on social media?

Most people are awake and busy from about 7 a.m. to 9 a.m. If you want to reach your biggest audience during that time, you need to start posting at 6 a.m. These hours are also ideal if you’re going to reach your customer demographic in the Mid-America region.

Location is also a Major Factor that Affects Time.

Depending on what coast your audience is on could affect when they see your posts. Obviously, posts done early in the morning in the East Coast time zone won’t be read by people on the West Coast who are still asleep.

Who should I post for?

You should post for your ideal customer (the one who will benefit from the content). Try and avoid posting content aimed at a specific audience, as this could be counterintuitive. You may want to have a niche, but don’t pigeonhole yourself.

You want to have some form of consistency in your content. You’ll want to target your audience with each post in a way that you think will benefit them most. Don’t post for likes, comments, or follows—think about how you’re helping your customers.

What Should I Post?

Before you even start trying to figure out when to post, you need to define your overall audience. It’s important first to understand who is reading your posts. You might be running an e-commerce store or business blog. It all depends on the business.

Video content is one of the most popular forms of online content. According to HubSpot, 54% of users want to see video content from the brands they love.

Many people have come to expect information to be presented via video. However, because of the variety of devices people are using these days, it’s essential to use the right tools for your audience.

A combination of media is the best choice when it comes to social media content. You should be posting photos, videos, blog posts, and even podcasts—depending on your industry.

How Many Posts?

A successful business has a variety of audiences and a variety of content they want to promote. If you don’t post enough or at the right time, you will end up going under the radar of potential customers.

There is no set number on how many posts you should make. 

There just isn’t. At PushLeads, we believe consistency and quality are more crucial than quantity. If you’re producing great content at least 3-5 times per week, you are on your way to building a solid base of helpful and engaging content.

If you’re trying to nail down your social media strategy for your brand, reach out to us at PushLeads. We’re experts at digital marketing and love to help business owners like you succeed.

PushLeads Can Help You With Social. Period.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What kind of impact does SEO have on social media? For years, this question has been hotly contested.

Think about it from a logical perspective. If you have more followers and likes on social media, shouldn’t your website’s traffic go up? Wouldn’t this also make your business show up higher in Google?


However, the truth is out there, from Mr. Google himself. John Mueller said back in 2015 that social media does not have a direct impact on your SEO.

Google’s reasoning here is that social media followers (called vanity metrics) can be bought. Google doesn’t like anyone who tries to manipulate their Algorithm. If Social Media directly impacted SEO, anyone could purchase social media followers, manipulate the Algorithm, and show up higher in Google.


Are there any cases in which social media has an impact on your search engine visibility?


Yes, in these cases:

  • When you post on social media and show up in search on their own because they care about your brand name. 
  • Google sees something on Twitter or Pinterest and deems it important enough to include in search results.

That being said, it’s still important to do social media for your business.


Here’s an experiment that Hootsuite did in 2018 that proves social media has some influence on social media. They found that there can be a strong correlation between social activity and rankings. During their experiment, they saw a distinct positive relationship between the number of social media engagements and an improvement in rank.


With social media, the quality of posts is most important, not quantity. Of course, you need to post regularly, but everything you post must give value to your audience.


The bottom line here is that you shouldn’t make a primary focus on doing SEO or Social Media. Instead, you need to focus on creating and sharing quality content, both on your site and off your site.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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