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How to Write Good Alt Text

The best way to create image alt text is discussed in Google’s podcast. So let’s jump right in and talk about how to write good alt text! 

In a Google Search Off the Record podcast, Lizzi Sassman and John Mueller discussed alt-text writing and the reasoning behind exceptional alt text. The subsequent discussion revealed that there are problems to address, such as balancing SEO needs with properly utilizing alt text for accessibility.

Lizzi Sassman starts the discussion by wondering whether being descriptive in the alt text is the best approach or if there is another better approach.

What Are Some Ways Social Media Can Be Used in SEO?

how-to-write-good-alt-text
  • Lizzi Sassman:

“Is your alt text adequate? Is it adequately descriptive, or does it adequately describe the image? Writing the alt text forces you to think about what you could say about it. For example, a diagram might describe a Search concept.

Is the image of an event or something else? Do you start by describing what’s in the picture?Besides improving the words we use to describe an image, are there other strategies we could employ?”

Alt Text & Accessibility

In his article, John Mueller discusses the issue of image accessibility and alt text. Alternative text in pictures provides screen readers with a description of the images.

The Worldwide Web Consortium (W3C), the official standards body for HTML, provides a little trick for writing alt text for accessibility purposes to help you understand how alt text and accessibility intersect.

“Imagine you are reading the website page out loud over the phone to someone who needs to understand it. This should give you some idea of whether or not the images have any purpose or content.

It’s safe to treat non-links or buttons as decorative if they appear to have no informative value.”

  • Mueller said:

“It’s my opinion that you should be careful about accessibility… I’m not sure about everything related to accessibility.

Someone more knowledgeable about accessibility might be able to answer that question. For example, how alt text should be chosen.”

 

READ NEXT: Trends in SEO That Are Dominating for 2022

Image Context & Alt Text

Continuing, John talked about alt text from an SEO perspective.

 

  • He said:

 

“It is always a good idea to provide context for the image in the alt text from an SEO perspective. Don’t just say, ‘Here’s a photo of a beach.’ Instead, describe the context and describe the photo.

how-to-write-good-alt-text

Rather than saying, ‘This is the beach before the chemical spill happened,’ it’s better to say, ‘This is what the beach looked like before the chemical spill.’ In other words, if someone is looking for a beach for a vacation, it’s better to say, ‘I want to see a beautiful beach.’

 

Before the chemical spill happened, if you notice, it’s like, ‘Well, that would lend itself to different types of Search queries.'”

 

After identifying what users want from images shown in Google’s Image Search, John focuses on identifying what users want from images shown in Google’s Image Search.

 

  • He explained:

 

“Ultimately, when it comes to Image Search, people aren’t interested in pictures; they want information associated with those pictures. They want to learn about a specific topic to find out some information.

 

Adding context to an image is what the alt text does. That additional information may be what they are looking for.

 

If customers are searching for something, make it easy for them to find it.”

 

  • Lizzi Sassman answered:

 

“It’s correct. In addition to providing alt text, you can also provide context for the picture to reduce the number of required words. For example, you may introduce the beach in a paragraph rather than in the alt text.

 

Moreover, it may have more information about the location where the photo was taken, such as which beach it was taken at, what year it was taken, and so on. Because the alt text should be a manageable length, it is essential to use the space around the image.

 

Right?

 

How, then, do you decide which text goes where? Providing context is always a good idea when writing for screen readers since they read in a top-down manner.

 

It depends on the context, but if there’s a little bit of text to set the stage, like, ‘All right, like this is….’ I don’t know… ‘the background on the oil spill before the oil spill.’ Then the pre-oil spill beach is followed by more information, and the post-oil spill beach is shown. The clean-up activity is unknown. That’s the sort of thing that might happen.”

 

  • John Mueller said:

 

“Those are the kinds of things I was referring to.

 

Looking at the search documentation, you can provide additional context by describing the screenshot in the alt text, saying, ‘This is a recipe result with these five fields.”

 

You might also like Is Local SEO Still Dependent On Directory Submissions?

 

  • Lizzi Sassman said:

 

“Yes, even the way you phrased that sentence. For example, ‘This is a recipe with lots of flavors.’ That is not the best alternative text because it is a whole sentence. It starts with words that are not related to the subject.

 

People might skip through it, so one of the most acceptable practices is to begin only with some images with a screenshot of a screenshot, as it just becomes repetitive.

 

It’s already clear that it’s an image. There isn’t any need to say, ‘It’s an image of’ and then the thing. Just give the description straight away. It can also be a phrase rather than a whole phrase.

 

A phrase could be just descriptive. I think it does not have to be a complete thought.”

Descriptive Phrase With Context

Thinking about the context of an image to write an appropriate alt text is an intriguing idea brought up during this podcast. The other significant idea is to write alt texts with words to avoid describing an image as a photograph or screenshot and focus instead on the image’s context within the web page’s overall message.


If we are describing a beach before an oil spill, we should describe it as such.

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What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Do you need help converting target high-volume or competitor keywords? You’re likely going to need to do much more work to rank. You should look at your content and be sure that it’s highly relevant to users and your brand.

 

In 2021, Forbes suggested allocating 25% to 30% of its budget to content marketing to maintain consumers’ interest.

This 25-30% budget allocation can vary depending on the sector or the country, but it is a decent indicator of the demand for content creation and marketing services. You can also gauge the level of interest in content creation and marketing by the volume of articles, ads, and posts about those services you see online.

 

Of course, some companies have had to lower their budgets for 2023 because of poor SEO performance.

Nonetheless, the question begs to be asked this: can lower converting content be fixed? How so? Read on to find out.

 

What Qualifies As Quality Content?

Of course, most webmasters and site owners think that they have quality content on their sites. However, if you’re allocating 25% of your entire marketing budget, the content on your website has to be great, not just good.

 

Google staff wrote this in Google Search Central. “It is Google’s mission to organize the world’s information; we want to guide Google users to the highest quality content, the principle exemplified in our quality rater guidelines. Professional publishers provide the lion’s share of quality content that benefits users, and we want to encourage their success.”

The quantity of content about a specific topic depends on how popular that topic is. When SEO experts hear “quality content,” they typically think about “E-A-T” and focus on it. However, Google employee John Mueller has defined content quality as something that includes “E-A-T” and goes beyond it.

 

If you have content that could be performing better, you should consider reexamining your content creation strategy and process.

Why don't People Find my Content?

Ranking well in search results is critical for search engine optimization (SEO). If your content doesn’t obtain organic traffic, it will likely be visible in the search results; it may not rank high for relevant search queries.

 

What if your content is just too generic? Consider rewriting the content to be more specific.

 

What about this situation: you have excellent content, but Google, there are 30 pages of content on the web that are more specific or just different information. Generally speaking, Google thinks that readers are searching for certain types of information when they search. If your content doesn’t have this information, this may be why you’re not ranking.

 

If your content is vastly different from what’s showing at the top of Google, the chance for your content to be visible in Google drops dramatically.

The search results for “wooden spoon” included shopping sites and pictures. On the other hand, when I searched for “tiling,” I discovered definitions, how-to manuals, and videos. In addition to pages with definitions and general “what is” content, the search results for “ceramic materials” included pages with definitions and general “what is” content.

 

No one may see your excellent article if it doesn’t have the correct elements or fit the searcher’s context.

Search Results May Vary

Reviewing search engine results pages (SERPs) for different queries in each target market is essential because the results profiles may vary from country to country. If your content performs great in one country but not the other, that could be the reason.

 

Example: There are multiple listings from the brand Dewalt in the Search results in Australia, which may be causing traffic and sales.

In the U.K., that same query returns a very different set of Search results. The brand page for this product is way down the page. The “People Also Ask” section is listed after the ad block and then a set of video reviews for the tool.

 

 

Based on the information provided, the U.K. version of the product could be performing better. In particular, the brand may want to create videos to address consumers’ questions about its products.

 

The bottom line here is that great content, all by itself, doesn’t usually rank well. Google uses a mix of many other ranking factors (such as site speed, site health, user experience, images, and videos) to determine ranking.

 

What if we look at site page load speed? This one factor alone can vary greatly from country to country. When doing research, ensure your site delivers an excellent user experience across all target countries and loads quickly. It’s essential to give the searcher an excellent user experience while they’re on your site.

Read Next: Here Are Five eCommerce SEO Trends To Keep In Mind For The 2022 Holidays. 

Who Is Your Target Audience?

Creating content to drive traffic, conversions, and revenue for your website is crucial if you want your audience to connect with your content. Even if a piece of content ranks at the top of search results, it will only convert if it appeals to its audience. We frequently see website owners focusing on high-traffic keyword phrases or adding content in line with what their competitors have on their websites vs spending the time to craft their own excellent content.

 

Creating content that receives a lot of traffic from people who are not necessarily interested in your business or product is a bad strategy. Your content should be highly relevant to your business and your target audience in terms of quality.

Be Aware of Different Markets

Do you have content that’s performing well in one country, but poor in others? The reason for this could be that audience interests vary across different markets.

 

When creating content, it’s always best to research the local interests in any market and add this local information to the main content that connects with a local audience. Of course, each market is unique. This means that some consumers in some markets require more details before they’re ready to pull the trigger.

What's Your Content's Goal?

Allocating 25-30% of your marketing budget to content that doesn’t convert or achieve your business goals could jeopardize your content budget next year. The causes of underperforming content are typically twofold: either the content was not created to drive conversions, or it simply did not drive them.

 

What conversion metrics are you tracking? This will vary greatly across different companies and websites. Making more online sales are usually the main focus of an online store, whereas a non-profit organization’s website typically seeks to boost general awareness to boost membership or donations.

 

If you’ve got content focused on ranking in multiple counties, consider multiple conversion points and routes when producing content.

Content that Focuses on Context

As we move closer towards 2023, we suggest that you start to look at your content through a global lens. Because budgets are getting tighter and every dollar counts, it’s essential that you make sure that all your existing and new content will interest your readers and also satisfy Google.

 

Content that focuses on context and doesn’t have ambiguity is crucial for your brand’s future success. If you are only pumping out expert text, you’ll likely miss out on significant opportunities, not rank well, and not connect well with your audience.

 

Just look closely at the results at the top of Google. You’ll see websites that load quickly, give the user a great experience, and provide specifics. To us, it’s obvious that Google is radically changing search results to connect better with the user by presenting content that matches the search’s intent. This should be your focus.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Introduction

It’s important to keep up on SEO because it’s an ongoing process. Here’s why.

It can be tempting to stop performing SEO for a while for several reasons—perhaps because of budgetary constraints, a poor SEO service experience, or because you weren’t pleased with your results.

Should you pause your SEO efforts? What are the repercussions?

Doing SEO is Like Running a Marathon

If you stop running a marathon because you’re easily exhausted, your competitors will leave you in the dust.

SEO is a marathon because it’s a long-term marketing strategy. It can take up to 12 months to see results from an SEO campaign.
The journey to success with SEO looks different for every company. Some choose to focus on keyword research and increasing traffic to their homepage. Others focus on link building and improving the search engine rankings of blog posts. No matter which path you choose, the one thing you can’t do is give up. If you want to see results from your SEO campaign, you have to be patient and consistent.

It takes time, effort, and dedication to reach the finish line. But compared to other marketing strategies, SEO is a low-cost, long-term approach to generating traffic to your site.

You must assess your competition before deciding to stop investing time and money in SEO. Unless you stop doing SEO, your competitors will pass you by, and catching up with them will be difficult. Every day, Google makes 12 changes to its search engine, which means you have millions of competitors per keyword and website upkeep that must be done to avoid a poor-quality website, which will make it even more challenging to rank.

Endurance is the key to SEO success. If Google ceases to alter its algorithms and all of your competitors disappear, SEO will cease to exist.

5 Reasons Why You Shouldn't Stop doing SEO

Can’t stop, won’t stop. Here are five reasons why you should not stop.

Reason #1 > You'll Drop Out of Search

Google is constantly updating its search engine. In 2020 alone, Google ran over 600,000 experiments, resulting in over 4,500 improvements to search. That’s 12 changes per day, people. Some modifications are minor, while others are significant. Many are detected, while many more fly under the radar. Many businesses aren’t competent at understanding how these adjustments affect their websites. As a result, SEOs spend hours testing and analyzing Google changes to benefit their clients and employers.

Google constantly updates its search algorithm to filter out spammy, irrelevant, low-quality content. When you stop investing in SEO, your site will likely be flagged by Google as spam and pushed down in the search results.

The bottom line? If you quit doing SEO, your website still drop out of Google’s search. For this reason alone, you can’t just throw SEO out the window.

Reason #2: Millions of Competitors Are Online

Have you done a Google search lately? 

Do one right now. Go to Google and Search “what is SEO?”

When we just did this search, we found 469M results. 

When you search on Google, you’ll notice that any query can yield millions or billions of results. 

Even though there are millions of results, your content somehow must appear on page one. Furthermore, you desire your content to appear among the initial few results on the page if you want more clicks.

Why is appearing at the top of Google so important? 

Because ALL of the traffic is on Google’s first page. 

When you pause your SEO, your competition doesn’t wait. 

While your SEO is paused, you’re letting your competition take advantage that you’re no longer improving your product, site, or content.

You can’t afford to squander time if you want to see results from SEO. 

It’s also important to remember that SEO takes time. 

  • New websites take Six to Nine months on ongoing to show at the top of Google.
  • Established businesses usually take Three to Six months of SEO to show up at the top of searches.
  • Popular businesses require at least 90 days to reach the top of Google.

Reason #3 - Doing SEO is a Full-Time Job

Quality websites can build link and traffic value over time, but SEO is not a set-and-forget procedure. As a business owner, you must stay on top of things to keep up with the technology behind your website. 

SEO is a long-term process. Not only do you have to create content, but you also have to promote it. That means you have to spend time writing blog posts, creating social media posts, and optimizing your website for keywords. While SEO takes a lot of time and effort, it’s important that you stick with it. If you don’t, your site could be left behind in the search engine rankings. That could mean fewer visitors and lost business.

Google said in it’s Search Quality Rater Guidelines that “unmaintained/abandoned ‘old’ websites or unmaintained and inaccurate/misleading content is a reason for a low Page Quality rating.”

What does this tell us? 

  1. Google cares about providing a quality experience on websites.
  2. Abandoned websites won’t show up high in Google searches. 
  3. If you stop SEO, you risk lowering your rankings.

SEO is a full-time job. When you’re working on SEO, you need to be constantly monitoring your site for errors and making changes as needed. You also need to have a plan in place for what you’re going to do when your site is finished. This can take a lot of time and effort, and it doesn’t always pay off. But if you want to rank higher and make more money, it’s worth it. Just remember that SEO isn’t easy—it takes work and dedication—and it doesn’t guarantee that you will see results right away. It takes patience and perseverance.

SEO is Essential

Many businesses give up on SEO because they do not see the desired outcomes. However, the reason is usually that they’ve hired the incorrect SEOs, don’t have adequate funding, or have mismatched expectations.

You should be able to achieve the results you desire if you budget 5% to 10% of your revenue and hire the right SEO expert. Those results typically lead to greater revenue for the company.

Businesses rarely consider stopping SEO as long as it drives revenue. You win the race if you treat SEO as an essential marketing activity for the lifetime of your business. If you give up, you lose.

Your first priority is creating great content, but you also need to optimize that content for search engines. This means making sure your keywords are correct and that there aren’t any technical issues with your site. Finally, you need to build links to your site so that it shows up higher on search engine results pages (SERPs).

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Digital Data Marketing

Businesses should be proactive in planning for future success as the pandemic continues to influence many facets of our life. It is critical to have a digital data marketing strategy in place to ensure that your company’s profitability continues to rise. How can you ensure that your marketing strategy has the maximum possible impact? 

Digital marketing data is becoming increasingly important to businesses. 86 percent of marketers believe data-driven marketing is critical to their success, according to Forbes. “86 percent of marketing professionals feel their job would be much difficult, if not impossible, without marketing data,” according to one research. The same marketing specialists, on the other hand, have admitted to being unable to unearth data-driven marketing insights. 

If this statistic isn’t alarming enough, a marketing intelligence firm recently discovered that only 37% of marketers and marketing and business development professionals believe they have the proper technologies to assist them with marketing data analysis. 

Marketers no longer have the luxury of being static in their marketing tactics. To obtain marketing insights, they must investigate new channels, such as an automated communication procedure.

Examine Your Marketing Strategy on a Regular Basis

digital-data-marketing

It is our responsibility as marketers to remain on top of consumer trends and how they change. Social media, for example, can play a role in propelling these developments forward! You can’t execute a campaign without ensuring that the advertisements are relevant and targeted. This can include things like upgrading targeting options, tweaking creative for optimal impact, or making changes to ad placement. You can remain on top of changes in the market and your clients’ needs by analyzing your approach on a regular basis.

Getting and keeping consumers is one of marketing’s most critical jobs within a firm. Digital data marketing, fortunately, has progressed well beyond traditional marketing tactics. It can give businesses the information they need to decide where to market, what messaging to deploy, and who to target with their ads.

To stay relevant in an ever-changing industry, marketing is a process of adapting and evolving. It’s critical to keep up with all of the newest industry developments in order to ensure that your firm remains competitive.

Customer Lifetime Value Should Be Increased

Existing clients are relatively easy to keep, but obtaining new ones can be difficult. Maintaining ties with current clients is the most effective approach to expanding your business. This will put pressure on other potential purchasers to want what you have! The following are a few things to think about if you want to boost customer value: 

  • Recognize high-value clients 
  • Interact with your customers across all platforms. 
  • Create a cloned audience 

It will be simple to keep your customers for the long run once you have earned their trust by responding to their demands appropriately and promptly. 

Take Note of Predictive Analytics

Predictive analytics is extremely effective at calculating and increasing return on investment (ROI). If you haven’t already, data-driven marketing is the future of a company, and it’s only a matter of time before you see this type of technology in your daily work. What’s the benefit? Customers who are most likely to buy products or seek services can be identified using data analytics. 

Predictive analytics can help you plan and develop marketing campaigns that are sure to work. Businesses can now collect more data on their clients’ thanks to technological advancements. This gives them a clear picture of what those clients want and need, which can then be turned into marketing tactics that cater to individual problems or demands rather than delivering one-size-fits-all solutions. Predictive analytics’ power will enable you to reach out with personalized messaging based on who is looking at your products/services! 

In Closing

We hope that this article helped you feel more confident about the Best SEO Practices going into 2022. If you enjoyed this post, you may also like: Creating an Online Course

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

BNI Blog Recap

Play Video about The View From Your Windshield

Video Transcription

Hey, it’s Jeremy Ashburn with PushLeads. And what I’m going to be doing today is a quick little summary of the most recent BNI podcasts. So let’s get into it.

I just presented this in our BNI today. I’m both the President and the education coordinator of our Chapter, which is a lot of fun. So I get to do these educational moments here.

And so today’s education moment was the “view from your windshield.” Ivan Meisner was talking about driving and the view through the windshield. And this is episode 757 on May 11, 22.

Summer Here in the Mountains

It’s almost summer here in the mountains. When summer happens, we always think about road trips; you gotta love those beautiful road trips.

And Ivan was talking about the view from your windshield. Obviously, it’s huge. You have this huge view of where you are and driving, and then the rearview mirror is tiny. And so you have these beautiful views. You also have sometimes these kinds of views, where it’s like, you’re driving along, and it’s like rainy, and you can barely see, and you’ve got cars stopping on the interstate, who knows what’s happening?

Can you imagine having this view right here?

Driving along, and it’s like, oh, my gosh, these beautiful beaches!

I believe this is a picture from Portugal.

And then, of course, the side-view mirror, can you imagine having this view!

There have been times when I felt like in my business; I had this view; there’s a dinosaur coming up behind you. And this reminds me of Jurassic Park. I’m an old-school guy, you know, so to speak, I’m 44. But I remember seeing Jurassic Park in the theaters, just like this scene where the dinosaur is coming up behind you. And then it says objects in the side view mirror are larger than they appear, right?

So, if you’re talking about the rearview mirror itself, the rearview mirror is pretty tiny compared to the windshield. And, you know, I think the whole idea of the rearview mirror versus the actual windshield, you know, what he was saying was that basically the view
in the windshield is much larger than the rearview mirror.

The whole idea here is that looking forward, your vision is much more awesome and expansive, and it should be the focus versus the rearview mirror.

But, some people are just they’re always looking in the rearview mirror; they’re always looking in the past.

And that doesn’t really get take you anywhere, right?

I mean, you can just see where you’ve been.

And some people just are always living in the past, not living in the future.

And Ivas was saying that there is a reason why your windshield is larger in there than the rearview mirror. It’s important that you have the clearest view possible of where you’re going.

And, of course, you need to know your destination; you need to know the route you’re going to get there take to get there.

And if you’re going in the wrong direction, that’s not going to really help correct, and you need to know you’re going in the right direction. So moving faster doesn’t actually help when you’re going the wrong way. And so your business goals are your destination and BNI joining BNI being part of a local BNI. And also, networking with other BNI chapters is the route you’re going to take to get there.

And so, if the weather is bad, you definitely need the help of windshield wipers to get things off the windshield. You need someone looking at the side of the river window, the side window there, their rear windows. So you can see clearly, but sometimes you need more help than that.

And, of course, we all have blind spots, right? And we know when driving, if you don’t look around, don’t know what your blind spot is, don’t have someone looking for you, you could be really in danger. So even when it’s real rainy and you’re going slow for safety, it’s still important to focus on what’s in front of you. So keep the windshield of your life clear of obstructions.

And this is an interesting idea here: instead of letting things frustrate you, you can actually turn it a trait of frustration into something that can be a future. And so, if something’s frustrating, you let that motivate you to change things so that you can move into the future successfully.

And so the whole point here is to focus on where you’re going and not where you’ve been.

We always have an opening quote in our BNI, something that I came up with. And the quote here is a vision with action makes a powerful reality. So it’s more than just having a vision; you need to have action.

And so the challenge here for this month is, or this week here is, what’s your vision for the summer?

What’s your business vision? What goals you want to accomplish? And then what action goals are you going to take to get there?

At PushLeads, we do SEO Services; I’m working on getting my business out there in front of other people and meeting other people and other BNI guys.

For me, my vision is to increase my business. And, in order to do that, I’m essentially visiting other chapters, doing BNI, speed networking, networking, all that is translating into more visibility. And, when I do one-to-one, those increases my visibility, credibility, and some of those people will want to do business with you, or they’ll refer business to you, and that increases your profitability.

So anyway, I’m starting this little BNI blog on PushLeads to give back, share my thoughts on the weekly Ivan Meisner podcast.

Hope to see you guys in the next one.

And I’m Jeremy Ashburn with PushLeads. We play in traffic.

See you next week.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

This is the start of something wonderful!

On this blog, you’ll find different types of content:

  • Recap of the Educational Moments from our BNI Chapter.
  • Tips on how to get the most of your BNI membership
  • Networking education on how to increase your business
  • Video Blogs about topics we’re passionate about.

We hope that you’ll enjoy what we’re creating.

Curious? Interact with us on social media, message us, or contact us!

Cheers!

Search engine optimization is something that will reap many rewards for your brand. Find out how to invest in SEO and add this campaign as a vital tool in your marketing mix.

You’re a savvy marketer, so you know it’s essential to adopt new technology and jump on opportunities to stay in business and keep up with the times. Having recognized this, the importance of search engine optimization should be no surprise.

SEO should be a significant part of your marketing strategy to expand your business and consider new markets. But, if you’re unsure about how to get started in this field, we have all the answers. We’ll give you info on why it’s worth investing in SEO, what steps to take when implementing it into your organization’s brand identity, and everything else that might be holding hesitant stakeholders back from committing to its use.

Is SEO Worth the Investment?

Every business needs a website in the 21st century. When you have a website, SEO is necessary for customers to find what they’re looking for on your site.

SEO is the best way to both understand and reach customers. Good SEO means better-qualified leads, increased engagement, and more conversions! The primary traffic source for most websites helps build your credibility and gives you a clear understanding of what your potential customers are searching for.

SEO is a Marketing Plan's Best Friend

Your brand doesn’t exist in a vacuum. SEO works with other marketing initiatives to amplify them, making them more effective than before. And because the internet and mobile devices are becoming increasingly popular, your online presence is of utmost importance.

Imagine that you’re a window company that sends out postcards to people in your area with potential new customers. One person is interested in getting a quote for installation, but he accidentally threw away your calling card, and he can’t quite remember the name of your business either! So, instead of doing this by word-of-mouth and only targeting those few individuals who still have his contact information on hand, as an alternative solution, imagine him searching “window installation near me.”

Your marketing strategy has done its job and helped you rank for your target keyword. Your competitors may not have as much SEO traction as you do, but thanks to your flyer that shows up in the SERP, they contact you instead of them because it is easier to find your company on search engines than theirs. Both things are working together in this scenario – one can’t do without the other.

The SEO Field is Growing

The Business Research Company has reported that the global search engine services market is growing at an annual growth rate of 16.7% between 2015 and 2020, worth $46.7 billion by 2020. This rapid growth trend is expected to boost the SEO services market to reach $217.8 billion by 2030.

The study also indicates an increase in mobile searches and competition from new players like Amazon, which will drive up prices for keywords on Google Adwords and Facebook Ads over time. This information reiterates just how crucial SEO-optimized content will be for your business to stay competitive online going into the future.

One name remains the most significant player in this field: Google. It is visited more than 89 billion times a month, giving it the largest market share- 92% of all searches are done through them. If your website isn’t ranking highly in SERPs, you’re missing out on a lot of business!

Successful SEO can open doors to exponential growth and helps your business stand out from the competition.

SEO Creates a Positive User Experience

You’re a marketing genius, we know. But no matter how brilliant you are at it, consumers will continually view your campaigns with skepticism. They know that your goal is to present your brand in the most favorable light possible- not just for Mcdonald’s but for every company! After all – if McDonald’s famous slogan was “Eh, it’s okay,” instead of their current one, “I’m loving it,” they probably would be selling fewer burgers than they do now.

According to the research, very few customers ignore reviews on your website. Therefore, you mustn’t deceive them by only positive publishing reviews. Studies have found that 82% of consumers say they read online reviews for local businesses, with 91% saying positive ratings make them more likely to use a business! So what does this all have to do with SEO? The linka between Google Reviews and SEO rankings has long been established. Positive evaluations indicate trustworthiness and authority; they indicate how much you care about customer satisfaction.

We’ve covered the benefits of SEO, so now let’s get into the core components of an effective campaign.

What is a Typical Return on Investment For SEO?

Every successful business has one thing in common: its balance sheet is always in the black. And an essential component of making this happen is intelligent decisions with money. Let’s be honest here: SEO isn’t free either!

Even though you are willing to do the work yourself, there is still a considerable amount of time spent doing all the necessary things. This is time that could have been spent on other business initiatives. But trust us- SEO will be worth it! There are several different metrics you can use to measure how much your SEO campaign has benefited from spending money in this way like measuring success with:

  • Organic search refers to how your page is ranked on Google or other search engines.
  • Organic traffic is a broad term for your share of non-paid search engine traffic.
  • Business metrics include backlinks, impressions, and clickthrough rate.
  • Business profitability is about converting visitors into sales (or leads in some cases).

Some agencies have found that search engine optimization leads to a 25% increase in conversions compared with paid search.

What is a Typical Return on Investment For SEO?

Your business needs SEO, which means you should be allocating a share of your marketing budget. But how much, exactly? There’s no clear-cut answer to this question. Unfortunately, there isn’t an easy fix on knowing exactly where to begin answering it when we don’t even know what our target market looks like or who they are behind their computer screens.

Where you start and where you want to end up will make a huge difference. That is, there are plenty of variables between the two. But one true thing is this: if you try to get budget-friendly results, your results won’t be anything too great either! If it’s difficult for us at all now to find any quality websites under our budget constraints (try Googling “cheap SEO”), don’t expect things to change much with an incompetent company looking after your marketing efforts which will inevitably employ black hat tactics that could trigger penalties and erase visibility by way of Google’s algorithm updates.

But if you don’t have a large budget for SEO, that’s okay. As long as you focus on the most critical factors-namely:

  • Site architecture is about being able to be crawled by search engines, following guidelines for web admins, and paying attention to the user experience.
  • Good Content: The best content is fresh, keyword-rich, and matches search queries. It also offers a solution to the user’s intent.
  • Quality backlinks – links from high trust and high authority sites – can help you get higher rankings.

SEO can take time, and you’ll be disappointed if you expect overnight results. But what does that mean in terms of dollars? That depends on your SEO campaign’s duration and the amount of effort that goes into it.

Getting results from SEO will generally take at least six months, and this depends on your needs. A local campaign may cost you about $500 per month, whereas an international one maybe five or ten times. The most brilliant way to handle SEO is to become an expert yourself and read articles like this!

What Are The Best Practices to Invest in SEO?

The first step in doing SEO is to figure out your goals. What are you looking to do? Do you want to expand your sales funnel, increase customer awareness, or show up on a specific number of searches per day? Once you’ve decided how much SEO work needs to be done and what it’s going towards, then pull together the appropriate tactics.

Difficulties in understanding the difference between strategy and tactics? Tactics are short-term, whereas strategy is long-term. Strategy is why and tactics is how. For example, Napoleon wanted to invade Belgium to drive a wedge between his British and Prussian enemies. His overarching goal behind the Waterloo campaign was to plan out in detail (which failed even though it seemed like an excellent idea). The charge of French cavalry on their way towards breaking through British lines at the Battle of Waterloo was a tactic used to achieve this greater goal, but we all know what happened there since it didn’t work. Sometimes tactical failures don’t derail any strategy as they did with no significant loss either; better luck next time.

Need help with developing a comprehensive SEO strategy? We can also provide you with assistance in that matter! If you still don’t understand what we mean, consider reading this piece that does an excellent job of explaining it.

Paid SEO tools are well worth the money if you have a budget to cover them. These programs will provide insights into your campaigns that can help boost overall efficiency in search engine optimization, from keyword research to evaluating backlinks and even driving traffic.

To Succeed Online, You Need Both SEO and PPC Ads

SEO and PPC are both valuable, but you should mix them. SEO has a better average return on investment than PPC, so that’s good! However, they each have their strengths and weaknesses. It would take us a lot of time to go into detail here about the merits of each option (especially when we’re not experts), so let’s explore some key points quickly:

PPC is usually more expensive per click -SEO does well with affinity keywords which can produce significant traffic without high ad costs. In contrast, it may be cost-prohibitive to target these words for pay-per-click campaigns. No one method or strategy will work best for every company all the time.

To Succeed Online, You Need Both SEO and PPC Ads

Here are the major benefits of doing SEO:

  • Website Traffic: SEO can help to increase the number of people who visit your site and land more clicks overall.
  • ROI: As we’ve discussed, SEO is more cost-effective than PPC. But as with any advertising strategy, neither one is cheap or easy to do.
  • Branding and Awareness: Organic search’s brand awareness and branding functions include making your business visible in front of potential customers based on their search queries and exposing them to your brand.
  • Credibility: plays a significant role in ranking highly on the SERPs. Many users skip ads and click on organic results instead, displaying their trust.
  • The longer-lasting results for SEO: make it possible to continue seeing positive outcomes even after a PPC campaign has expired.
  • Stability: One advantage of SEO over PPC is stability. Whereas the position at which your ads appear can change according to competition, a site with good SEO will generally maintain its relative ranking even if you forget about it for a while.
What about doing PPC? Here’s the major benefits:
 
  • Faster results: You’ll see more traffic, clicks, and conversions right away once you launch a paid campaign.
  • Algorithm changes don’t affect PPC: it’s bidding for top spots on SERPs, so you don’t have to rethink content or strategies every time Google updates its search algorithm.
  • More control: You have the power to set your budget, so you always know what kind of returns you’re getting. This makes it easier to plan for budgets.
  • Accurate targeting: Paid search ads let you target a specific audience by using demographics, geography, or time-of-day factors.
  • Use visual ads: Organic search won’t work if you want to use product images because it is not supported. You can use this strategy with PPC, but not organic search.

Your Investment in SEO

You need to spend your budget wisely. You can’t just throw money at the problem and hope it will get better somehow, or you might end up with a website that’s not good for anything! What exactly are you spending your budget on? In short, architecture and content. If you already know HTML code or CSS, then evaluate if there are any errors in the site’s design-if and fix them ASAP.

That means making your website more accessible, structurally solid, and easy to navigate. If you don’t know a lot about web design, consider hiring a professional who can do this for you at an affordable price. The content is straightforward.

When writing content for your website, it is essential to make sure the information you provide is relevant and tailored specifically for your target audience. At insert company>, we’ve created a guide for developing an SEO content strategy and how to create evergreen content that will continue driving traffic months or even years from now.

Your Investment in SEO

It should be clear by this point that you need SEO. Now, it’s just time to figure out where your budget goes. As with nearly everything in marketing related to SEO, there is no one-size-fits-all solution here when it comes to spending money on things. What works for your business depends on a lot of factors including the market you’re going after and what sort of goals they have in mind as well as how much money they want or can spend overall on advertising themselves through various platforms and techniques like social media advertisements or AdWords campaigns whose costs affect their search ranking position directly so sometimes being leaner might mean higher rankings because you’re able output more effectively even though these are all areas which require research beforehand before deciding if doing any particular thing will work for them due to the fact that different businesses also have different budgets which means some people may not be able afford using specific methods depending on how expensive those methods are resulting from all sorts of variables involved with this process but regardless there should always still be aspects worth trying such as researching keywords phrases first then figuring out who would benefit from seeing a new page about whatever topic.

It is good to have a strong SEO team. They are experts in many aspects of the field, including technical SEO, keyword research, and content creation. These skills could be mastered by extensive research about what common traits these professionals share and then cultivating them yourself with hard work.

Contrary to popular belief, SEO is a massive undertaking that you should take seriously and not as something trivial. There’s so much involved with getting the results you want, but if you have the right attitude and strategy, it won’t seem overwhelming! Get out there now and begin working on your rank. As for those who can’t afford the budget for an excellent team-never, fear! You’re off to a great start by reading this article, and we are here to help.

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Alternatives to Blogging

There is no space for ambiguity today — success necessitates an active digital presence that will help you massively expand your company’s reach.
Those who want to stay ahead of the competition need to have a blog. It can be used to engage customers, establish trust with future clients, and increase overall sales, but are there alternatives to blogging for businesses in 2022?

The branding experts at Pushleads understand that starting a blog can be intimidating, so we’ve broken it down and made it simple with our step-by-step approach. We even discussed alternatives if you’re still on the fence about starting one.

What Effect Does Blogging Have On A Business?

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Blogging’s strength is that it allows you to establish authority in a short period of time. The nicest thing about blogging for SEO, as opposed to other marketing tactics like social networking or content production, is that it allows you to build links from other websites, which in turn causes Google to rank you higher on search engine queries.

A blog is an excellent approach to improving your website’s Google rating and reach. The more high-quality, original content you post, the more likely you are to be found by potential clients when someone searches for something related to your topic or subject matter.

Blogging is the single most crucial aspect of any company’s strategy. In fact, companies that blog generate 67% more leads than those that don’t.

Any business needs a website because it allows them to connect with potential clients. However, it is the ability to drive organic traffic and engage your audience members that makes blogging so popular. This will boost conversion rates.

Blogging and other internet services do not require you to be a tech-savvy entrepreneur. In reality, there are many tools available now that make this procedure easier than ever.

How to Start a Blog in the Easiest Way Possible

WordPress is a platform that is popular throughout the world because of its user-friendly interface and flexibility. Originally created to host blogs, it has since evolved into a widely used content management system due to its ease of use by individuals with no prior understanding of technology or web design! Today, practically every website is built on this sophisticated yet user-friendly CMS, so your company’s website is almost certainly employing what many refer to as “the perfect publishing platform.”

You may create a WordPress blog from the ground up and find it to be an easy procedure. Even those with no technical abilities will soon be able to construct an informative site using this free blogging system, which includes configurable themes and the possibility to utilize custom domains for URLs (using subdomains).

Starting a blog for your business may have appeared impossible in the past. But it’s simple and uncomplicated with WordPress! You’ll be able to build stunning layouts in minutes with no technical knowledge required.
Without a blog, you can achieve digital marketing success.

There are numerous advantages to blogging for businesses in 2022, but it is not the only option to achieve success.

Blogging isn’t appropriate for all types of businesses. There’s no need to post anything online for eCommerce sites like apparel merchants with products that speak for themselves and please consumers who are interested in the brands they buy from or wear on their own time.

These are some of the essential digital strategies your company should implement in 2022:

  • Google AdsGoogle Ads are unique in that they allow advertisers the ability to track their ROI in real-time. PPC campaigns are either successful or highly cheap by nature; it’s critical that you work with a team that knows how to create successful Google Ads campaigns, so you don’t waste time on a strategy that never takes off.
  • Keyword Use — Keywords are a unique and complicated aspect of the digital world. Despite the fact that Google Ads that target the proper keywords work well, you don’t want your PPC ads to feel stiff and robotic; after all, you’re still attempting to appeal to people. This is why it’s critical to work with a team that understands not only Google Ads but also SEO, which is a complementary measure to blogging.
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  • Search Engine Optimization (SEO) – While blogging can help you increase your SEO efforts, you don’t have to start a blog to use SEO as part of your digital marketing plan.
    Inexperienced SEO professionals frequently believe that by using technical wizardry, they can fool Google’s algorithm; however, the reality is that Google just wants sites with a good user experience.
  • Social Media Marketing – Websites like Facebook have a huge audience which you may leverage. Moreover, when you use social media advertising, you can target your ads to a very specific set of people and make sure that only the people who are interested in your content will see it.
    For example, if you wanted to target just individuals over 35 who have expressed an interest in luxury autos and live inside a specific city’s boundaries, you might do so with a Facebook ad.
  • Marketing through video — More than 90% of marketers say video is an important part of their strategy, and it’s easy to see why: as the average consumer’s attention span shrinks, it’s becoming more difficult to write blogs that will hold their attention, but it’s much easier to invest in videos that will catch their attention. Video marketing is simply the most effective way to reach the largest possible audience; thus, firms should invest in it in 2022. Video marketing can be easily integrated with social media marketing. Perhaps you don’t have the time to start a blog right now, but six months from now, you might actually decide that it is something that interests and excites you.
  • Intuitive Website Design – A visitor’s first impression of your website impacts their overall perception of your business; even if you wanted to start a blog, it would be pointless if the design was cumbersome and difficult to browse. Investing in a fluid, scalable website design will make it easier for Google to index and rank your site in the first place, as well as increase your brand’s perception among users.

WordPress, as previously stated, is the finest solution for your web design needs because it is extremely versatile and user-friendly.
These non-blogging options will provide your company with a digital presence that doesn’t feel incomplete, so you can rest certain that your aversion to starting a blog won’t hurt your chances for long-term success.

How Can We Assist?

If you’re wondering whether you can just invest in alternatives to blogging in 2022, we can help you in a variety of ways. If a blog isn’t in the cards for your brand, our skilled team of experts can provide Google Ads, Social Media Marketing, Video Marketing, Search Engine Optimization, and Web Design services, but we use WordPress for all of our website design, so you’ll always have the option of adding a blog later on if you so desire.

If you’re worried about starting a blog because you don’t think you’ll be able to handle all of the writing yourself, we can help there, too—our content marketing services will relieve you of all of the stress, and you’ll be able to trust that the blog posts published on your site are tailored to your target audience.

CONTACT one of our specialists at Pushleads if you’d like to discuss if a blog might be beneficial to your company or how you can put more effort into alternative tactics.

In Closing

We hope that you enjoyed this post. You may also like: Creating an Online Course

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Facebook Video Ads

Facebook is unrivaled in terms of adaptability. Everything is possible on this social networking platform, from images, videos, and live streaming to 360° posts!

If you’re a company owner, Facebook has built a particular environment for you with a variety of ad forms to promote your Facebook pages, link them to your websites, and provide relevant content that connects customers to the right product or service.

As we shall show later, Facebook Ads play a significant role in how this works.

We’ll go over the rising importance of video marketing and video ads for your business after going through the fundamentals of Facebook ads.

What Are Some Ways Social Media Can Be Used in SEO?

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First and foremost, if you want to use Facebook’s built-in business capabilities, you must first set up your brand’s account and learn how to correctly use the network.

Don’t think that the page for your company will be as simple to access as your personal account.

Facebook ads for businesses are more complicated, and they require considerable setup before they can be used effectively.

Making a Facebook Page for Your Company

You can choose from a range of company pages on Facebook, including those that best represent your product or service. Before adding extra content to an existing article specifically dedicated to announcing its launch, you can decide which type of firm it is and input all relevant details about what makes up this brand.

The “About” page is the ideal area to include your most critical details. This will assist potential clients in seeing you as a trustworthy and easy-to-recommend candidate who cares about them.

Making an account on Facebook Ads

Before you talk about video ads, you should first discover how to get started with Facebook advertising.

Paid ads are ideal for promoting your brand in the early phases of a product launch when you require more attention than organic traffic can supply. Consider how diet product manufacturers frequently utilize paid advertising efforts before launching their new products to great success on the shelves.

 

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It’s critical to have a good company page and associated account to maximize your chances of success with Facebook advertising. The more followers or likes you have on this social media source, the more likely you are to attract new clients!

Who is Your Ideal Customer?

It’s crucial to know who your target audience is and how to divide them into categories before you upload video material on Facebook. Targeting people with certain interests or behaviors for any type of ad that will appear in this format ensures that they are reached for the appropriate reasons and that their attention is effectively grabbed.

Facebook gives you the ability to target your ad based on people’s specific interests, such as their favorite sports team or cuisine preferences. This means that instead of investing money to reach someone who may or may not be interested in the goods being offered, advertisers may now spend less time and energy targeting their target audience.

Make a Video Ad for Facebook

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You may post and promote a variety of content on Facebook using Facebook Ads, but video content appears to be gaining traction not only within the social network environment but also in the general marketing world.

What Are the Benefits of Using Facebook Video Ads?

Video is an engaging and powerful storytelling tool that can be utilized to tell any tale. It’s no longer just for major firms who invest in a professional cast and crew; it’s become a web favorite among consumers who prefer authenticity over faultless imagery.

This trend is particularly seen on social media platforms like Instagram, where videos are the most popular content category.

Pictures are certainly less intriguing and engaging than video. Videos may convey a lot of information in a short amount of time, making them ideal for when you have a pressing question or need immediate guidance from someone who has been through what you’re going through.

You can optimize your animated advertising for mobile and any other device that Facebook customers use using the Video Creation Kit. Create square videos, for example, to ensure that a video is suitable to be shared across social media networks like Instagram.

Facebook video advertisements are an excellent method to spread your message and improve interaction. What’s the best part? They increase conversions, resulting in organic traffic from people who were already interested in what you had to offer – even if it was only an ad.

How to Make Your Facebook Video Ads More Engaging

Here are some suggestions for creating appealing Facebook video ads:

  • Unexpected Delivery of a Useful Message

Have you noticed how people who view videos on Facebook are more inclined to click on an advertisement? These adverts have unquestionable power. As a result, it’s critical that your video commercials not only serve a useful purpose but also stand out from other material, such as when we see something unexpected at the end.

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  • Storytelling with a Plan

Your video ad should be structured like a story, with an opening, suspense, and a satisfying conclusion. When audiences view videos developed for this purpose, the manner you deliver these stories will reflect your brand’s personality as well as how consumers interpret them. Keep an eye out for dynamic content that motivates viewers to take action after they’ve finished viewing — it could lead to more conversions.

  • Reduce the Volume

Will your video’s objective be lost if the sound is turned down? Keep in mind that many Facebook users use their phones to access the site. As a result, while making and editing videos for social media sites like YouTube or Instagram, where muted films can still be seen by those who have them turned off at work, it’s critical to keep this in mind (or home). If at all possible, combine relevant graphics/diagrams with written text; these provide more information than voice-overs alone–and allow viewers watching along with you to gain vital insights without having to watch hours and hours of video live.

  • Add a Tagline to Your Videos with Text

You already know that including a call-to-action in the video is critical if you want to enhance your conversion rates. We recommend putting a short text tagline of at least three words that encourage viewers to visit the site they just saw on screen.

Advertising on Facebook that Actually Works!

You don’t have to remove your Facebook page’s text or photo material. However, make an effort to get your video ads out there. They are the future of online marketing and will be around for a long time.

Also, don’t forget that we’re only a click away if you need assistance with Facebook. Just CONTACT Pushleads to discuss your Facebook marketing vision.

If you enjoyed this article, you may also like: How to Increase Organic Traffic with a Blog

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Introduction

What’s your website’s conversion rate looking like lately? If it’s higher than average, goodonya! If it’s lower than that, you might want to consider different ways to improve your conversion rate. Of course, there’s plenty of resources online that will help you improve your conversion rate. However, most of these so-called “expert sites” really offer generic advice that won’t help your particular situation.

In this article, we’ll be into best practices for the mobile user experience (UX) that will help boost your conversion rate.

What is UX, and Why Does it Matter?

User experience (UX) is the level of satisfaction your visitor’s experience when they interact with your website. UX is everything that happens between you and your customer when they’re on your site. 

If you want your website to convert, you need to do an excellent job on UX. But that’s just it – your UX might be great, but that doesn’t mean you’ll get all the conversions you want. 

Mobile traffic will not impact your conversion rate as long as your website is user-friendly and responsive. While it may be, unfortunately, it’s not that simple. 

As of 2015, things were at a turning point. Mobile media traffic has recently surpassed that of desktop and other media. Mobile digital media moved up to 51% of total media time, while desktop time accounts for 42%.

Once upon a time, it was considered “normal” to design a Web site for desktop and then “to fit it” into a portfolio of mobile devices.

However, since 2015, most developers have moved to a “mobile-first” design option and a “desktop second” approach. 

Now, in 2021, 10% of the world’s total internet traffic is mobile-driven. Mobile now accounts for 23% of online sales. Companies with mobile-optimized sites triple their chances of increasing the mobile conversion rate to 5% or more. 

If you spend time focusing on your mobile site’s UX, your conversion rate will increase directly to how much you optimize your site for mobile traffic.

Here are some UX design tips to improve your conversion rate.

Focus on Speed

If you’ve been doing SEO or working with your UX for a while, you’ve probably heard about how important it is to have your site load as quickly as possible. 

Fast loading sites are even more important. Because mobile users are constantly “on the go.” 

Of course, while some mobile users are just browsing while watching Netflix, many are using their devices to find something urgently. 

They might be looking to purchase something on their lunch break. They could be searching for a plumber while sitting at a red light. They’re walking and asking Siri questions. These situations are the nature of mobile. 

This is why your site needs to be optimized for mobile traffic. It has to be lightning fast. If it isn’t, visitors will land on your site, quickly leave, and visit one of your competitors.

A couple of suggestions to improve your mobile speed are:

  • Use images that have a smaller file size. Don’t make visitors wait on larger images to load. 
  • Be sure that your text is readable, even if the images take time to load.
  • Hide or remove everything you don’t need to show on the mobile site. Most themes allow you to hide particular sections from mobile users. 

Keep Your Design Simple

The following UX design principle for mobile visitors has to do with lightening your load. Make sure that your site is as lean as possible so that mobile traffic can support it.

The word minimalism should also apply to your mobile UX design.

Minimalist design is about stripping away anything that doesn’t need to be there. This principle should apply to your mobile UX design, too.

By only including the necessary design elements, mobile users can quickly scan through the content. They want a quick fix.
Make it easy on your visitors with a single, clear focus. They don’t have time to digest a front page with multiple sliders, ads, links, images, and text blocks.

While it may be true that a desktop version of your site has different elements (top bar, footer, sidebars), you don’t have that much real estate with small mobile devices. Often mobile sites have less space for content because they are based on a smaller screen. Design accordingly. Make sure your design accommodates the size of the device.

Whitespace is often overlooked, and yet it’s a key component for a great mobile site. It’s almost impossible to have too much whitespace on your mobile site. White space can be your best friend when it comes to mobile development. It’s nearly impossible to have too much whitespace on your site if you want people to enjoy using it.

Make Navigation Elements Large Enough

It doesn’t happen that frequently, but still, sometimes we come across an unoptimized mobile desk that has buttons and links that they too tiny to click.

Make sure that you don’t make a button too big.

The key to creating a successful button is to find the perfect balance between design and function. Too big, and it won’t be easy to use; too small, and it won’t have the effect you’re looking for.

As a rule of thumb, consider a 30-40 pixels wide button to be the minimum size.

Remember the whitespace principle that we just talked about in Tip #2?

It’s important to remember the whitespace principle when designing buttons. If you have two buttons next to each other, then be sure to leave enough room between them so that visitors can see the text on both of them.

Streamline Your Checkout Process

Do you have an eCommerce website? If so, you’re probably always focused on improving your overall Conversion Rate.

For your conversion process to be successful, it needs to include a checkout process for mobile users. There are a few principles that you can apply to optimize the experience for them. A responsive checkout process will be less troublesome for visitors and users.

Your forms should be as minimalist as possible, with few fields that you don’t need. Avoid asking for information that you don’t need to complete the sale. Keep in mind that typing on a mobile device is more complex than typing with a keyboard. Even the most experienced typists may need time to adjust to typing on a mobile device.

Make it as easy as possible for your users to complete the form by offering them drop-downs or autofill. Make it as easy as possible for your users to complete the form by providing them drop-downs or autofill.

You can also provide the visitor with an opportunity to save form data so that they don’t need to go through filling out that form again. Don’t make it hard for your mobile users; make it easy.

To save time, when returning visitors log back in, they should display their passwords. Nothing makes mobile users angrier than entering the wrong password, over and over.

Mobile users often want to “just get it done.” As such, try to limit the number of screens in your checkout process as much as possible. Users will not like scrolling through multiple screens when they always have to wonder when the end is in sight.

Support Multiple Mobile Devices

Always remember that all mobile devices aren’t the same. There are a variety of mobile devices on the market. We’re familiar with the ones that have small, medium, and large screens. Tablets, phablets, galore!

Testing your site across all mobile devices is crucial to ensure optimal performance.

From a testing perspective, you can choose to do extensive testing (which is expensive), or, if you’re on a budget, you can test a “cross-section” of mobile devices. Choose one of these methods, or both, and do extensive testing.

Use What's Already Working

Design your successful mobile design by looking at other successful sites. Think about the way they organize their content, the navigation, and the overall aesthetic.

To be successful, spend some time studying the best sites like Amazon, Best Buy, Walmart, and Target. We need to learn from the best. Study what these major brands are doing and do and design likewise. Don’t be afraid to stand on the shoulders of giants.

Remember, people are also drawn to familiarity. If they’re accustomed to navigating mobile sites with a particular menu structure, look, and feel, don’t fight it. Create your menu navigation with a similar layout. This familiarity will make users more comfortable as they navigate around your site.

Drill Down on What's Working for Competitors

You can use your analytics to determine what parts of your site are most popular with mobile users. Give them easy-to-find navigation to those pages so they can get what they need as quickly as possible.

To help people find your content, quick navigation through what’s popular might be just what they’re looking for.

Your most popular pages might be the very reason that people are visiting your site.

Going Forward

In this article, we’ve covered various mobile UX design tips to improve your conversion rates. Keep in mind that mobile design is evolving fast, so these may not be the best tactics for a year from now.

It’s important to keep up with best practices when it comes to website design. You’ll never be done learning about ways to improve your website and attract more traffic.

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