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Introduction

Google Ads is one of the most powerful advertising tools on the internet. But, it can also be one of the most confusing. That’s because every strategy out there has a different effect on your ad spend. Depending on what you’re buying, you’ll need to use Google Ad to achieve your goals. But, to do that, you need to understand the different types of bidding strategies.

Choosing the Right Strategy

With Google Ads, it’s all about choosing the right strategy. Using a solid strategy will increase your conversions, lower ad costs, and take your performance to the next level. Do you know what you’re doing? If you don’t, you can blow through your entire budget in just a few days. But, making the right moves means boosting your campaign performance to new heights. One study from Medium found that changing Google Ads bidding strategies lead to a 142% increase in conversions. In the post, we’ll look at different types of Google Ads bidding strategies, and how to use them to your advantage.

Google Ads Bidding Strategies

Some users prefer to use the exact same ad strategy for all campaigns, while others opt for more flexible strategies. Always keep in mind that you’ll need to use multiple strategies to target your audience.

One way to stay focused is to use bid strategies on different campaigns. Using different bid strategies allows you to set up different bids for each campaign, so you can create a more efficient ad spend. You can set bids for a fixed price, a fixed cost, or bid on a CPA. Bid strategies also give you the ability to specify how many impressions you’re willing to pay for, and the total budget. But, most importantly, you can set bids to match your budget, and the resulting ads are guaranteed to have the exact same results. Another strategy that many marketers use is to split the Google Ad budget across several bidding strategies.

The Cost-per-Click (CPC) Bid Strategy

The CPC bid strategy is the most straightforward. You bid on your ad and wait to see what Google will give you back in return. Click-through rate (CTR) is the most important metric for your ads, so increasing your CTR will increase your conversions, and CTR is directly related to CPC. Every type of CPC bid strategy works, and it’s all based on how Google chooses to show ads to the searchers it’s tracking. The keyword you target is the only thing they’ll factor into this decision. As long as you’re adjusting to your target keyword, this strategy will yield you the best results.

The Target Cost-per-acquisition (CPA) Bid Strategy

One of the simplest bidding strategies is the Target Cost-per-acquisition (CPA) Bid strategy. This strategy uses a combination of bid prices, ad position, keywords, and ad copy. It’s a very popular approach, with Google Ads showing over 15 billion in total ads for this bidding strategy. Target cost-per-acquisition bids work best with ad copy that is simple and actionable.

For example, if you want to sell tickets to a music concert, you might write in your ad copy:

Join www.buy.ticketleap.com and get tickets to the sold-out Drake concert on Wednesday. Buy a ticket to the sold-out Justin Timberlake concert on Tuesday.

This simple copy is simple and measurable. By adding this simple keyword, your conversion rate is going to be much higher.

The Target Cost-per-impression (CPM) Bid Strategy

CPM bidding is the simplest of all Google Ads strategies, and it’s the most inexpensive way to run a targeted ad campaign. The CPM model only requires a simple divider: Cost-per-impression (CPI) is the amount you’re willing to pay per impression on your ads. The conversion rate (CTR) is the number of conversions a user experiences on your ad. You should use Google Ads CPC bidding when you have a very low CTR and your CPI is high. To increase your CPC, start by lowering your CTR. This is known as “channel regression.” Use this conversion rate calculator to analyze your CTR. A low CTR indicates that your ads are getting lost in the noise. Once you know your CTR, you can go back to the conversion rate and start decreasing your CPI. For example, if your CTR is 0.

The Quality Score Bid Strategy

Another type of Google Ads bidding strategy is the Quality Score Bid strategy. Quality Score Bids are a great way to increase conversion rates by making your bids more competitive. It works like this: Under Quality Score Bids, you bid below the minimum bid (typically $0.30 or $0.50). After your bid, you’re evaluated against competitors. If you beat their bid by more than $0.05, you’ll be marked “High Quality.” If you beat it by less than $0.05, you’ll be marked “Low Quality.” This is a very effective bidding strategy for the campaigns that are easily performing (and have a high potential for higher conversion rates). To learn more about Quality Score Bids, check out this article from Criteo.

Using the Right Strategy

Before you go all-in on any marketing strategies, make sure you’re using the right ones. Your Google Ads strategy is crucial to growth and helps you gauge the right balance between conversions and costs. If you don’t get your strategy right, your ads will be too expensive, and you’ll be wasting time and money.

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It has been pushing out the latest Google Product Review Update last Thursday, and now it’s time to see the fallout.

This particular update has been fast and intense, seemingly to be much more of a sprint, and less of a gallop.

This update has been affecting websites that sell products through affiliate programs.

Across the industry, webmasters and marketers are reporting a 20% to 60% drop in web traffic. In some cases, people have been a drop by as far as hundreds of search queries.

Click here to see a much more detailed report of what’s been happening.

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Webmaster Tools Get a New Name

Have you ever heard of Webmaster Tools? If you’re familiar with Webmaster Tools, than you already know that Search Console is the same thing, just renamed/rebranded.

In May of 2015, in order to more accurately reflect the wide range of users for whom it is useful, Google Webmaster Tools was renamed to Search Console.

Google Search Console is a great free tool that gives you a ton of information about your website and your visitors. You can do things like find out how many people are visiting your site, how they’re finding it, what they are searching for when they find you, and what pages are common for mobile and desktop. This tool is also great for helping you to find and fix bugs, submitting a sitemap, and checking your robot.txt files.

In this article, we’ll take a close look at Search Console and what it can do for you.

Setting up a New Site with Search Console

If you haven’t used Search Console before, you’ll need to take these two steps to get started.

  1. Add your Site (Domain or URL)
  2. Verify your Site (through different methods).

These two actions will help Google determine if your site is hosted on the same domain as a property, whether you’re the site owner, webmaster, or some other registered user. Google does this because, after being verified, Google gives out tons of sensitive information.

To add a new site within Search Console, you’ll open Search Console, click Start Now, click down carrot, + Add Property, and add your site’s URL via the Domain option (which is the better option) or URL prefix. Next, you’ll need to verify your site. You can verify your site with Google Analytics, a HTML file on your site, a domain provider, or Google tag manager.

Uploading HTML Tag

First, choose the verify with Domain or URL. Then, scroll down to see the HTML Tag option. To verify, you’ll download the tag, add the file to your website’s homepage, and click Verify. After this, Google will check to see that the site has been verified. Also, remember that after you’ve verified your site, do not delete the HTML tag from your site because it will cause your site to become unverified.

Verifying with an HTML File

After you choose to verify with Domain or URL, you’ll be presented with a HTML File verification option. To verify, you’ll download the file, add the file to your website’s server, and click Verify. If everything has been uploaded correctly, you will see a page letting you know the site has been verified. Also, remember that after you’ve verified your site, do not delete the HTML file from your site. This will cause your site to become unverified.

HTML Tag Verify with Search Console

Verifying Through Your Domain Name Provider

Where did you buy your website’s domain from? This could GoDaddy, Namecheap, or somewhere else. That’s your domain name provider. To verify by Domain Provider, scroll down until you see that action, copy the TXT record, and upload that TXT record to your domain provider. If you need help doing this, you can call or email your Domain Provider and ask them to do this for you. Once you’ve done that, click Verify. You’re all good!

Verifying Through Google Analytics

Are you already using Google Analytics? If you are, it’s probably easiest to Verify using Google Analytics. However, before clicking the verify option, you might want to first make sure that the GA code is located within the <Head> section of your homepage, not the <Body> section. Otherwise, you’ll have to switch the GA code to the <Head>.

To verify with Google Analytics, just scroll down to that option and click Verify. Google will immediately tell if there’s any issue. Once your site has been verified, do not remove the GA code from your site, or it will cause your site to become unverified.

Verifying Through Google Tag Manager

If you’re still using Google Tag Manager (GTM), this could be the best option for you. This method must be attempted when View, Edit, and Manage permissions are allowed in GTM. Make sure the GTM code is put after your site’s <Body> in the Search Console, select “Monitor,” then “Check this site.”

Search Consoel Verify with Google Tag Manager

Linking Search Console and Google Analytics Together

Contrary to popular opinion, Google Analytics and Google Search Console are not the same thing.

Google Analytics is all about those how many people are coming to your site, how long they stay, and what pages they are looking at on your site.

Search Console is all about how people are finding your site in Google. What keywords are they searching for when they find your site? How high are you in Google (locally) for these specific keywords.

To get the biggest bang for your buck, you definitely link together. To do this, click on the site you’re trying to connect. Look for the gear icon, click on it, and  choose “Google Analytics Property.” Immediately, you’ll see a list of Google Analytics accounts associated with your Google account. Just choose the right Google Analytics account and Save it. That’s it. From then on, both accounts will be linked together and pull data from each other.

Connecting Your Sitemap

Sitemaps are files that provide search engines and spiders/crawlers with vital details about your site’s content structure and website. As you can imagine, sitemaps are critical for doing SEO on your website. Sitemaps provide information about images, videos, and pages on your site, how often these assets are updated, and if they are loading correction. 

To add a sitemap, click Sitemaps, enter the URL of your sitemap, and click Submit. From there, Google will start checking your site to see if there are any issues.

What’s Your SEO Score?

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The Original Digital Marketer

Are you curious about Digital Marketing? This guide will tell you everything about what’s new.

Digital marketing has already been around for years, in one form or another.

Much, way, way, longer.
The figure is accurate to within a hundred years, to be more specific.

Here’s a pic of the first digital marketer in history. His name is Gelmo is Guglielmo Marconi. In 1896, he successfully transmitted wireless signals over a distance for the first time in public.

Shortly after that, morse signals were beamed over long distances. It wasn’t long before the broadcasters realized that merchandise could be sold with the show as well. As a result of this very first live show, what did people do?

They bought tickets! First row seats and second row seats!

The very first digital marketing strategy was created! It wasn’t related to smartphones, blogs, Facebook Ads, Google Ads, or anything else.

Why? Because digital marketing has nothing to do with the internet.

What is Digital Marketing?

Digital Marketing is simply advertising done through multiple channels. These channels include search engines, websites, social media, mobile apps, email, anything digital.

Of course, digital marketing involves electronic devices. Digital marketing can either be done online or offline.

Digital marketing can nothing to do with retargeting, search engine optimization, social media, or content marketing.

Why is Digital Marketing Important?

Remember Billboards?

I do.

“Mom, when are we there?” was the question I always asked, as dozens of billboards would pop by, over and over, as we were driving.

Billboards were important back then, and they are still important today.

Google and Facebook have much more attention than Billboards do. Why Because they have much more eyeballs! This is why they make much more money. This is why digital marketing matters.

Some people actually think that Billboards are doing to go the way of the dodo because less and less people are looking at them. Instead, they’re on their smartphones and tablets, looking at everything digital. In the future, it’s actually possible that no one will be even looking at the road! They’ll be immerse in their phones, virtual helmets, ar glasses, or something even more extravagant.

What happens in the future, when all cars will be self driving? Heck, right now, Americans are spending 11+ hours on electronic devices, every day.

The Two Main Focuses

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

There are 4 main categories of digital offline marketing. First, there’s what I call enhanced offline marketing. This is a form of marketing that takes place completely offline but is aided by mobile devices.

For example, if your restaurant uses iPads to take orders, you’ll enjoy authentic Thai cuisine even more because you’re using an iPad place the order.

Radio marketing is another popular form of offline digital marketing. Radio hasn’t gone away, but rather, has become much more specialized over the years.

Of course, television marketing has been around over over fifty years (and all over the country since 1953).

Finally, the last type of offline marketing we’ll mention is phone marketing. One of the fastest growing types of offline marketing, phone marketing has had many flops and failures, along with a few successes here and there.

Offline Marketing on Steriods

The 2 main pillars of digital marketing are online marketing and offline marketing.

The main categories of digital marketing are:

  • Search engine marketing (SEM)
  • Content marketing
  • Search engine optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-per-click advertising (PPC)
  • Affiliate marketing
  • Email marketing

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

SEO requires both technical and creative expertise to increase the visibility of your website and ultimately achieve high positioning in search result rankings. Google, and to a lesser extent other search engines, has become increasingly sophisticated in discerning crude techniques such as keyword stuffing and spurious web links.

Google has a YouTube Channel called Google Search Central. Google’s John Mueller does a weekly video answering a variety of SEO questions in rapid fire style.

This video is the latest in the Ask Googlebot series, in which members of Google’s search advocacy team answer site owners’ questions.

Here are Mueller’s responses to five of those questions. These questions range from canonicals to audience targeting to CDNs.

Question #1: Are Self Cannicals Really Needed?

Q: Is it possible for a self-referential canonical to supersede an existing canonical or preferred page? Is it really necessary to have self-canonicals?

More: Just in case you didn’t know, it’s actually possible to specify which URL you want to have recognized as the canonical URL. This is called a self-referencing canonical. Google’s Search Central indicates that you would choose a canonical URL to specify which URL that you want people to see in search results, to consolidate link signals for similar or duplicate pages, to simply tracking metrics, and to manage syndicated content.

A: According to Mueller, site owners should avoid using multiple rel canonicals on the same page that point to different URLs.

Note: Although Google is an Advanced AI, it still gets easily confused, when presented with multiple options. It’s always best to keep things simple with Google. Don’t over complicate things.

Question #2: URLS with Month & Date

Q: Can we use month and date within URLS? Does this have an impact on Google rankings?

More: the original WordPress platform, from way back in 2005, had blog posts showing up with month and date in the URLs. Most of us SEO’s were taught way back then to use blog posts without dates in them.

A: Including the date in a URL is acceptable, according to Mueller.
Dates in URL has no effect on the page’s crawling, indexing, or ranking.

Note: we still think that excluding dates from a URL is better for the overall user experience (UX).

Question #3: Month & Date into URLs

Q: Is using CDNs to deliver images a problem?

More: A content delivery network (CDN) is simplye a group of geographically distributed group of servers that work together to provide fast delivery of Internet content.

A: Using CDNs for images isn’t a problem. According to Mueller, images do not need to be on your server.

Note: most sites on the internet use CDN’s to improve site load times and the overall user experience (UX).

Question #4: Targeting Broad Audiences

Q: What is the best way to appear in SERPs if a site uses a single domain to target a global audience?

More: some single domains have a worldwide audience. YouTube is an example of this.

A: According to Mueller, having a single domain for a global audience is fine.

More: Many sites have only one version that is available globally. These sites rank well in multiple countries.

Question #5: SiteMap Verification Files

Q: Is it a bad idea to omit the Google Webmasters verification file from the sitemap.xml?

More: when creating a sitemap, web designers or digital marketers create a verification file to verify “ownership” with Google.

A: The verification file does not need to be included in your sitemap file. According to Mueller, the verification file is only for Search Console.

More: It doesn’t really matter if you leave the Google Webmaster verification code on your site or not.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Boom/Bust Cycle

This timeless cycle can best be explained by Mother Nature. In the summer, buffalo thrive (boom) when food is plentiful. During the winter months, they starve (bust) when food is sparse. On the other hand, wolves starve (bust) during the summer months and thrive (boom) during the winter months because their prey becomes weaker as they start to slow down.

The difference in seasons between buffalo and wolves are the complete opposite of each other. Wolves do well (boom) during the winter months while buffalos bust. These exact same principles and cycles apply to HVAC careers and companies.

Central Gas Heater Installer

HVAC Boom/Bust Cycle

The good news is that HVAC businesses aren’t limited to the cycles of nature. There’s a lot more to work with besides impulses and instincts.

The culture surrounding boom companies is one that is able to acclimate to unforeseen circumstances. In order to seize the moment, they can launch into new opportunities and make quick changes whenever change happens.

During mild weather, pandemics, or negative economic situations, boom companies are up to the task. The habits, patterns, and of course, the people, are pumped and ready to adapt to any challenges they might face.

Other businesses that are experiencing a bust period feel that their options are primarily driven by weather conditions. This leadership style tends to be an essential characteristic of businesses that are transfixed by current conditions around the world. Bust companies are comparable to the buffalos that starve each winter. They have yet to embrace their changeability and adaptability with the present conditions around them.

Opposites

Boom and bust situations are the opposite of one another. Any HVAC company will experience boom and bust moments – ups and downs are a part of all aspects of life. A company’s culture during the long term determines how fast opposition can be turned into opportunities.

It’s interesting how employees, managers, and owners are able to adapt their work ethic and attitudes to match the prevailing mindset of their HVAC company, and also provide opportunities to assess it in order to make the desired changes needed.

Facing Challengers

We’re all facing a lot of challenges – business cycles are constantly changing and it’s not easy to keep up. Once you recognize all of your company’s bust tendencies, they’ll be easier to fix.

Leadership tends to make rash decisions including cutting costs instead of finding ways to produce a new stream of income and creating new work opportunities in a bust company. This can prove to be detrimental in the long run.

The following bust indicators need to be sought out and eliminated:

• Looking back on how things once were, instead of how they currently are and what they may become in the future
• Focusing on today’s disasters instead of opportunities
• Leadership appears as if you’re defeated, which unknowingly could be leading your business toward failure
• A general unwillingness to adapt or learn about a customer’s needs or current thinking
• Rash actions, including cutting costs, instead of focusing on efforts to create new work opportunities in order to generate a new stream of income

Characteristics of a Boom Company

Boom companies face the same challenges that bust companies do. The difference is in their approach and their attitude.

When I recently spoke with some boom contractors I heard the phrase, “things are looking up” from all of them, which indicates that changes they’ve executed to meet evolving circumstances have paid off and were received positively by customers.

Some boom indicators to magnify and identify include the following:

• Remaining completely engaged in positive leadership and providing everyone with encouragement
• Maintaining an optimistic attitude – pessimism is around all of us and it takes a lot of work to create positivity and maintain optimism
• Addressing difficult issues instead of merely ignoring them
• Engaging in prosperous new activities – an overall increase in activity allows everyone to engage in more positive activities and has an entrainment effect

Constant Booming

It’s easy to wobble back and forth between bust and boom. People who are consistent always earn the top prize in the end.

Whether your company is booming or busting, you need to generate activity that will provide your customers with what they need today. The obvious principles that allowed your company to boom one month ago remain as true as ever today. Your actions and approach must greet and align with today’s opportunities in order for your company to continue booming.

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Video

Play Video

Video Transcription

All right welcome everyone to today’s google search central SEO office hours hangout. My name is John Mueller, I am a search advocate here at google in switzerland and part of what we do are these office hour hangouts where people can join in and ask their questions around their website and web search.
We can try to find some answers. A handful of things were submitted on on youtube already so we can have some of those to go through but as always if any of you want to get started with the first question feel free to jump on in robin go for it.

Oh we can’t hear you. Oh no you’re not muted but the microphone doesn’t seem to work. You can hear me now, yes perfect.

Here you go okay it’s fixed so thank you for your opportunity. I don’t want to take too too much time. So if i take too much time please interrupt me. I’m  i’m wondering how does it work when um lots of links to web websites are deleted. For example, after a manual penalty uh is it considered as some kind of alarm signal by the google algorithm which would uh for example take lots of quality pages that were on page one and push them far far in the pages of four or five.

So it wouldn’t be considered an alarm signal in the sense that it’s like links come and links go, and that’s that’s kind of normal. I think the effect that you might see is if the website previously was artificially showing too visibly in search because of those links, and then you remove those links and
obviously like that artificial support is no longer there, and then you would see changes in search. But, that that’s not because lots of links disappeared or
lots of links became nofollow or got disavowed. It’s more that oh there they’re fewer links and we we do use links to some extent in our rankings so
like we we don’t have that support anymore that affect the rankings.

Maybe those were some some good links, maybe could it be could it be because when you get a manual penalty or in general right I’m speaking general
not specifically. It feels very urgent and and you have to act super super quickly and it feels is very fearful because like your website has disappeared in Google’s Search. Maybe a website’s owner took away too many links and and some of them affected your website. I think that that happens
every now and then, but okay I mean the the important part is also it’s like we we use a lot more than just links for rankings so it’s not like if you removed one link too many then suddenly your website will disappear kind of thing we we use a lot of
different factors and
i i do understand kind of the
decide that oh you get a manual action
and it’s like oh i will just delete
everything
and it’s like make sure everything is
clean it’s terrifying
it’s terrifying when yeah i i think
going too
extreme is is not very useful but
it’s it’s sometimes tricky like if it’s
if it’s your website and you care about
it
and you just want to get everything
cleaned up again then i
i could see that some people might say
well i’ll just remove everything i can
find

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In business, marketing, public relations, personal branding, the goal is to communicate who you are, your unique brand voice, or brand essence, effectively. For example, let’s say you’re an insurance agent. You’ve found a great insurance deal, and you want to market yourself as the best insurance agent available. To do this, you need to create a personality profile, one that is very distinct from your typical marketing voice. In fact, it might be a voice and tone all your own.

To develop your unique brand voice, you first must understand who your target audience is, and then, in turn, define your brand voice. For example, if you’re a medical malpractice attorney, your voice and tone would be more clinical and calm. On the other hand, if you were an auto accident lawyer, you would most likely sound more indignant or aggressive. This is simply the way that you talk to people, regardless of your niche. When you apply your brand voice, or personality to your voice and tone, your communication is consistent across all messages, whether they are intended to be professional or personal.

Your brand personality is your unique brand voice, which you must cultivate. But how? The process requires building trust, positive relationships with others, as well as solidifying your expertise. However, before you can accomplish any of those tasks, you need to identify and understand who your target audience is. Your brand voice should not only resonate with the audience, but it also needs to be a positive contribution to their lives. If your brand voice comes across as being arrogant, overbearing, or intimidating, your message will likely be overlooked or misunderstood.

Your brand voice and tone need to be in line with what your product or service does. For example, if you own a fitness franchise, you probably have a friendly voice and tone. However, if you sold dog obedience courses, you would sound more authoritative or commanding. Similarly, if you sell financial planning, your brand would most likely be soft spoken, with a conversational tone.

You need to carefully consider how your brand personality will be perceived by your target audience. How will they know that you are different from the rest? How will they recognize your brand personality in their daily interactions? Will they pick up on your unique brand cues, or will they just mistake you for another professional or dull sounding business owner?

You can start by thinking about how you personally embody your brand voice. What types of words do you use or have used, that reflect your unique brand voice? If you have a friendly, approachable brand personality, people will probably think you’re friendly too. If you are known for your straight-forward approach, people will assume that straight-forwardness is part of your overall brand personality as well. Asking yourself questions like this will help you develop an understanding of how your brand will be perceived by your target audience. This will help you determine how you should alter your voice and tone in order to more clearly communicate your brand personality.

Next, think about how your voice and tone will differ from those of your competitors. Analyze your voice and tone in order to determine whether you are on the same page as your audience, or on the opposite side of the spectrum. Analyze your competition’s voice and tone in order to determine if there is something they did that you could learn from. Find out what makes them effective, and implement it! If you are not an expert at marketing yourself, hiring a professional marketing coach might be a good way to get your foot in the door.

Once you have identified your strengths and weaknesses in regards to your brand, you can use these strengths and weaknesses to better understand your customer’s needs. From there, you can craft solutions that address their concerns. By properly addressing the concerns of your target audience, you will be able to create a unique brand identity that will ensure your product and brand stands out. From there, you can use your strengths and weaknesses to increase your market share, and make your company one that people want to do business with.

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What is DuckDuckGO?

DuckDuckGO is an up-and-coming search engine steadily rising in popularity because it pulls no punches, so to speak, to protect your privacy on the Internet. They’re fiercely loyal to its searchers, and they vow to never do what the major search engines have done for years unabated.

The major search engines track your movements, location, and a plethora of other information about you and everyone else using search engines other than DuckDuckGo. The next thing you know, you’re seeing ads on websites you visit related to searches or places you visited just moments before.

Steady Growth

On January 11th, 2021, DuckDuckGo reached a major milestone in their quest for relevance among the billions of people searching the Internet daily. On that day, they reached over 100 million searches. That number appears to be on an upward trend for the foreseeable future.

Duck Duck Go Go Hits 100M Searches Per Day

To put this in perspective, Google, the largest search engine in the world, currently experiences searches into the billions per day. The interesting thing about the difference is that while Google remains solidly in first place, DuckDuckGO is in second place in the United States in mobile searches.

But where are Yahoo! and Bing in these numbers? They’re at number three and four, respectively, in mobile searches. DuckDuckGo currently lands in the fourth place position on desktop search, but that’s likely because mobile searches dominate all searches worldwide.

Privacy is Key

The ever-increasing number of daily searches speaks volumes about the growing frustration people feel toward their personal searching habits and other personal information sold to the highest bidder for profit.

DuckDuckGO has never collected or sold personally identifiable information from its searches since its inception in February 2008. For more people every day, that’s comforting news. People take their private information seriously and show it by opting to use DuckDuckGO as their personal search engine.

Privacy Based Apps Popular

The concerns about privacy and big tech selling personal information caused apps like Signal and Telegram to skyrocket in popularity. They’re currently number one and two, respectively, in the US App Store.

In the news are big tech companies like Facebook, Amazon, and Google, all facing antitrust investigations because of their privacy policies. Also, people realize more every day how much of their personal information they’re giving away when they agree to big tech’s respective terms of service.

Because of privacy issues at the forefront of people’s minds, alternative privacy apps like search engines, social media, and messaging apps keep gaining in popularity. No one knows at this point if the trends will continue, and people may tire of the fuss about privacy and fall back to their old favorites.

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A Google Reporting Change

News flash! Google just posted an update indicating that they are increasing the number of crawls in Search Console.

What is Search Console? Why does this even matter?

Search Console is the tool that shows you how people are finding you in Google, how often Google’s “bots;” it’s algorithm, is looking at your site.

So, now, Google is reporting that their bots are crawling your site more frequently than previously.

Sound confusing? Don’t worry. These reports are for Advanced users. If you have a smaller website that’s less than 1,000 pages, you don’t need to worry.

As for us, we like to stay on top of things like things to better understand how Google is working so that we can do better SEO for you, our valued clients.

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Retail Decline

At this point, Mid March 2020 is ancient history. Completely unexpected, coronavirus pandemic swept through the US economy by storm, causing shutdowns, closures, stay-at-home orders, and an overall decline in the demand of non-essential goods.

Things are continuing to look grim for retail.

Without a doubt, the public health crisis has impacted America’s purchasing behavior. At this point, we’re looking at a 10.% decline in total retail spend, with a 14.0% drop in brick-and-mortar.

 

eCommerce Growth

On the eCommerce side, things are looking a little more rosy. All of these shutdowns, stay at home orders, and limited retail has pushed digital to the forefront. Ecommerce is expected to grow 18% by this year, following a 14.9% gain in 2019.

The US Ecommerce 2020 Report

All of this data comes from the US Ecommerce 2020 Report. In this report, eMarketer explores the inpact of the public health crisis and explores new predictions.

Here’s some key points from the report:

  • A large result of eCommerce sales are driven by a surge of so called “click-and-collect;” when consumers make intimidate purchases with little human contact. US click-and-collect eCommerce sales are now expected to grow by $58.52 billion. This growth is up 60.4% from an initial forecast of 38.6% growth.
  • The 18% growth forecast for US ecommerce in 2020 is coming from both an increase in people buying things digital as well as an increase in the average spending per person. The pandemic is contining to have a huge impact on new buyers doing online shopping. We also saw a 12.2% growth in the 65+ age range.
  • In a post covid-19 economy, online shoppers are spending more money with trusted and reliable retailers. At this point, it looks like the top 10 ecommerce retail businesses will grow at 21.8%, above average. Amazon is poised to gain US ecommerce market share this year. Walmart’s ecommerce continues to accelerate, which will take it to #2 in online sales behind Amazon.
  • As the economy begins to reopen, the ecommerce sales will drop later this year. However,  certain behaviors like click-and-collect will continue down the road and create long-term ecommerce growth.

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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