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Retail Decline

At this point, Mid March 2020 is ancient history. Completely unexpected, coronavirus pandemic swept through the US economy by storm, causing shutdowns, closures, stay-at-home orders, and an overall decline in the demand of non-essential goods.

Things are continuing to look grim for retail.

Without a doubt, the public health crisis has impacted America’s purchasing behavior. At this point, we’re looking at a 10.% decline in total retail spend, with a 14.0% drop in brick-and-mortar.

 

eCommerce Growth

On the eCommerce side, things are looking a little more rosy. All of these shutdowns, stay at home orders, and limited retail has pushed digital to the forefront. Ecommerce is expected to grow 18% by this year, following a 14.9% gain in 2019.

The US Ecommerce 2020 Report

All of this data comes from the US Ecommerce 2020 Report. In this report, eMarketer explores the inpact of the public health crisis and explores new predictions.

Here’s some key points from the report:

  • A large result of eCommerce sales are driven by a surge of so called “click-and-collect;” when consumers make intimidate purchases with little human contact. US click-and-collect eCommerce sales are now expected to grow by $58.52 billion. This growth is up 60.4% from an initial forecast of 38.6% growth.
  • The 18% growth forecast for US ecommerce in 2020 is coming from both an increase in people buying things digital as well as an increase in the average spending per person. The pandemic is contining to have a huge impact on new buyers doing online shopping. We also saw a 12.2% growth in the 65+ age range.
  • In a post covid-19 economy, online shoppers are spending more money with trusted and reliable retailers. At this point, it looks like the top 10 ecommerce retail businesses will grow at 21.8%, above average. Amazon is poised to gain US ecommerce market share this year. Walmart’s ecommerce continues to accelerate, which will take it to #2 in online sales behind Amazon.
  • As the economy begins to reopen, the ecommerce sales will drop later this year. However,  certain behaviors like click-and-collect will continue down the road and create long-term ecommerce growth.

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The Client Dashboard Video

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Video Transcription

This is Jeremy Ashburn with Pushleads, And in today’s video, we’re going to be looking at the dashboard that all of our clients receive when they’re working with us. Now, this dashboard is great because it gives you everything you need to know from a marketing perspective. Whether it’s SEO, Google Ads, social media, or whatever you’re doing with us, you’ll get access to a dashboard that clearly shows everything we’re doing. So let’s take a quick look at it.

Dashboard Overview

And as soon as you log into the dashboard, you’ll see access to the overview. Now this dashboard gives you access to everything you want to know about your business from a marketing perspective. It goes over SEO here, so you can see your keyword positions. It shows how many leads you’re getting. It shows your reviews. It shows your SEO audit. It shows your business listing. How many people have visited your website. How many people have called you. It gives you your business insights, and of course, this comes from Google My Business.

Client Dashboard Overview

It shows how fast your website is loading. And it shows your traffic from Google Analytics. It gives you a little snapshot of visitors by device. How many people are coming in from mobile phone versus tablet versus desktop. And it gives you a PPC snapshot, so this is whether you’re doing Google Ads, Bing Ads, Facebook Ads. How many ads are generating visitors from mobile, versus tablet, versus desktop. So you can see here that mobile is pretty huge for this client. And then this is a snapshot of your social media. So how many page likes do you have, the number of posts, your demographics, male versus female, and your page engagement.

SEO Dashboard

Now this dashboard gives you everything, but each of these has a subdashboard in it. So if I want to look at my SEO results, I can click on Keyword Positions in Google and click on View All Report, and this shows us that we’re tracking 111 keywords for this client. We’ve got 78 keywords in the Google’s first page, and 30 keywords in Google’s second page, with about 30 keywords improved. And I can see the actual keywords here, the current rank this week versus previous week.

SEO Dashboard 2
A Closer Look at the SEO Dashboard

You can see the keyword HVAC Repair Greer is at the top of Google. In the previous month, it wasn’t showing up at all. And I can scroll down here and see all the keywords, and when I see an arrow up with one, that means the keyword has improved week over week. In many cases, you’ll see the keyword moving up 20 positions or more as we’re doing SEO and as these keywords move to the top of Google.

So this client we’ve been doing work for about six to eight weeks or so. And you can see a lot of keywords at the top. For example, Plumbing Greer, it went up 10 positions in the last week, from the top of Google’s second page to the top of Google’s first page. In some cases, the keywords moved down a little bit, but generally speaking, most of them will be moving up. And so every week you can log in and see your results here on the keyword ranking.

Lead Tracking

The next thing I want to show you here is the lead tracking. So when I click on view all reports, what we’re doing here is we’re tracking how many calls come in. And what we’re doing is we’re recording the calls, and we get the caller ID, and we get all the details, the caller ID, the phone number, and how long the call was, as well as the call recording. So we’ve had 126 calls, and I can break it down by how many calls came in from Google organic and hit filter, and this has that one call came in when someone was visiting the website and called them.

Lead Tracking Marketing Dashboard

So that’s Google organic. If I wanted to sort by how many calls came in from Google Ads, I can just click on this, and hit Filter, and it’s 125 calls that came in from Google Ads. So again, you get all the details, the caller ID, the phone number, how long the call was, and you can match this against if you’re tracking calls and recording calls yourself.

Reviews Marketing Widget

Reviews Widget

So the next thing I want to show you is the Reviews widget. This is how many reviews you’re getting from across the web, whether it’s from Google, from Facebook, from Yelp, or other places. When you click on View All Report, this will give you the breakdown of where the reviews are coming from. So you can see your review visibility, how many reviews you’ve had, and what your overall mentions is. If you wanted to break it down further, you can click here to see a full list of visibility, and this gives you search engines that are generating reviews for you.

SEO Audit Dashboard

Next, let’s look at the SEO Audit Score. Your SEO Audit as a number on a scale of one to a hundred, and it usually starts with a 10, 20, or 30, a low number, and as we do SEO over time, your number goes up. So I think when we started with these guys, it was a 10 or 15, and now it’s up to a 66. So you can see here as we do the SEO work, these numbers go up. So all of these numbers are now maxed out. If I want to see details, I can actually go into it and see the breakdown of each component. Your overall score, your on page optimization, your mobile speed, keyword ranking, all of these things add up together to give us our final number of 47. So that’s the SEO Audit.

SEO Audit
We Improve Your SEO Audit which Boosts Your SEO.

Google My Business Insights

Reviews Marketing Widget

The next thing we’re going to look at here is your Google My Business Insights. So this is data coming from your business listing of how many people have visited your website, requested directions, or called you. And when I click on View All Report, it’s pulling data directly from your business listingm, and then when you click on Insights, it shows you how many total searches you’re showing up in, how many total views, and how many total actions. So as we do SEO, these numbers will go way up, and you’re going to scroll down and see the breakdown here.

Direct search discovered through keywords. You can see your listing showing up in Google Search, so you can see here as we’re doing the work, the listing is going up. Now we’re showing up in 260 listings, and then you can see your calls over time. So we had like seven calls happening around May 15th, and we had a total of 26 happening on June 8th. Huge increase from seven to 26. So that’s pretty awesome.

The page speed and load time shows you how fast your website is. So as we’re doing SEO, we will work on improving that. So I’m not going to spend a ton of time working on that, just to show you that that is one of the components that Google looks at, how fast does your website load. You can click on Mobile Page Speed Insights, those are the details. And we’re constantly working on improving that.

How Many Calls Is Your Business Listng Generating?

Google Analytics Dashboard

This is a snapshot of your Google Analytics. So you can see around 15th of May we had about 50 visitors coming in, and now we’re at about 482 visitors a day. And so that’s pretty awesome. And when I click on View All Report, this will give you the breakdown. How much traffic is coming directly to your website, versus coming from Google, versus coming from referrals. And each of these things gives you further breakdown, where the traffic is coming from, the behavior of the traffic. If it’s coming from mobile or not, the traffic sources, etc. So there’s a lot of details in here, but the overall snapshot just tells you how many sessions you’re getting, how many users are coming into your site, how long they’re spending time on the site, where they’re coming from, and so forth.

Google Analytics Gives Details on how much Traffic is Coming to Your Website.

Pay Per Click Dashboard

So if we look at the PPC Overview, and PPC, so that stands for pay-per-click, and this is from Google Ads, or Facebook Ads, or Bing Ads, wherever the ads are coming from. This is a snapshot of your ads coming in. So when I click on view all report, it’ll give us the breakdown. It says here in the last month, we’ve had 9.6K clicks, and we’ve spent about $12K, and you can get a breakdown of the clicks happening over time. The demographics of the people coming in from your ads, how many conversions you’ve had, your quality score, your clicks over hour, your clicks over the day, what device is generating clicks, where most of your clicks are coming from, the network, and your budget utilization. So a lot of data here, you can actually look at a weekly report, a monthly report, or a custom report.

The PPC Dashboard Shows Clicks from Google Ads over Time
Social Dashboard

Social Media Dashboard

The Social Media Dashboard is your overview of what’s happening across your social media channels. How many likes do you have, and number of posts, and demographics, etc. So when I click on View All Report, this will tell you your recent post, your new fans, how many people were talking about you. And you can connect Twitter, LinkedIn, Instagram, Pinterest. You can connect all of these things.

We just have Facebook connected on this one. And so you can look at the posts coming in here. These are your posts on Facebook.You can look at your active fans here, and you can look at a social media report. How many new fans, how many liked your page, how many liked your page, etc.

Weekly Marketing Report

Weekly Reports

The last thing I want to show you here is a snapshot of the weekly reports we send out. So here’s the breakdown, the SEO reports, your social media reports, your PPC reports, and other files. So I could download and look at the report and see exactly how my SEO is doing, what keywords have moved up, what’s happening from a project management perspective, new backlinks, and more. How many calls that have come in from lead tracking, all that stuff. And the same is true for all the reports.

Want to See a Demo?

I hope you enjoyed that video of the dashboard. And again, as a client of Pushleads, you’ll get direct access to this dashboard so you can see everything we’re working on. You can see all the results, whether it’s SEO, social media, Google Ads, regardless of what we’re doing, you get access to everything, and you don’t have to go to multiple places. You don’t have to go into your business listing. You don’t have to go to your Google Analytics. You don’t have to go to your social media platforms to look at engagement. It’s all in one place. So if you want to see a demo of the dashboard directly, or you want to learn more, just give us a call at (828) 348-7686 or you could email me directly jeremy@pushleads.com. Thanks.

What’s Your SEO Score?

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Video Review

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Video Transcription

Hey, this is Jeremy Ashburn with Push Leads. And in this video case study, I’m going to show you how we’re doing with a plumbing company based in Central Northern South Carolina. And we’ve been working with them for six to eight weeks right now and seeing some really great results. So let’s take a look.

Incredible 400% Growth with Plumber SEO

So if you could see the screen right here, what I’m showing you here is they currently have this 1.46%. Okay. So this is a tool that tells us how much of the market do they have. And when we started out, you could see they were at 0.18, way less than 1%. We hovered 2.28% and then you look in the last couple of weeks, we’ve gone to 1.16% and now 1.46%. So what does this mean? Well, basically the higher this number is the more keywords that are on the top of Google.

Plumbing SEO Company Growth

So if you could see the screen right here, what I’m showing you here is they currently have this 1.46%. Okay. So this is a tool that tells us how much of the market do they have. And when we started out, you could see they were at 0.18, way less than 1%. We hovered 2.28% and then you look in the last couple of weeks, we’ve gone to 1.16% and now 1.46%. So what does this mean? Well, basically the higher this number is the more keywords that are on the top of Google.

And so in the last two weeks, we’ve seen a 400% increase between May 28th and June 4th. And then in the last week, we saw a 25% increase. So the higher this number is, the more keywords are the top of Google. And you can see they’ve gone up, whereas Ken’s Plumbing, one of the other competitors, has been as high as 3.46%, and now they’re going down the 2.1%.

So anyway, this basically means that you’re getting more of the digital market share. Okay? So the higher this is, the more keywords you own. And if we look at the rankings, this shows us exactly what’s happened for this client here. So you can see here, professional plumber is now at the top of Google and this moved up 50 positions. And then plumbing is position two, plumber service is position two. Plumbing repair, plumbing services, all of these are at the top of Google and all of these have moved up in the last couple of weeks, really from Google’s fourth or fifth page, or sometimes the seventh or eighth page, all the way to the top here.

And so this has translated into a lot more traffic. Their traffic has started to go up and up and up. So we started tracking it here and we had to do a new tracking program, new Google Analytics, but their traffic has gone from 32 to 189. And so in the last week, we’ve seen 315 visitors, June 5th to 11th. Anyway, that’s the plumbing side.

HVAC SEO Growth

SEO Growth on HVAC Side

Now on the HVAC side, you can see here that we’re starting to get momentum. It’s a little more competitive started with a 0.06%. And now we’re up to 0.59%. We’re starting to see some improvements there. And if we look at the rankings here, we can see that they’ve gone up. That we’ve got heat and air here, heating and air services. All of these keywords are now… We got three keywords that weren’t at the top, and now they are at the top of Google.

How Plumbing SEO Grows Your Company

So my point about all this is, this is a company that’s paying for us to get 15 keywords to the top of Google, and we’re doing something called SEO. So that basically means that we are doing a lot of changes inside the site and getting other websites to connect to the site. And we’re doing that on a daily and weekly and monthly basis, as well as publishing blog posts on the site. And just doing a lot of inside tweaks and outside tweaks and all that translates into this kind of growth. So if you are looking for this kind of growth, if you have a plumbing company or HVAC company, or you’re a dentist or lawyer or whatever service you provide, we actually specialize at helping service companies grow.

Do You Want This Kind of Growth?

And so if you want to see this kind of growth and want to start really taking away business from your competition and growing, then just reach out to me. My number is 828-329-4777. You could email me, Jeremy@pushleads.com. And I have a whole team of people that do SEO. We can do Google Ads. We can do web design. We can do a variety of things. We can do retargeting and remarketing. So just wanted to let you know we’re available. We’re taking on clients and we’re definitely growing. I’d love to help you grow if you’re interested. Thanks a lot. I’m Jeremy Ashburn with Push Leads. I’ll talk to you soon.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

HVAC Marketing Services to Grow Your Business

It is estimated that 97 percent of people find local services by going online. If you are trying to get more leads and book jobs, then you will need to get your tips from people who are experts in HVAC marketing.

We Can Help You Grow

PushLeads can help your HVAC company. We have over 15 experience in the Digital Marketing Industry. We have large HVAC and Plumber Companies are the are current clients. They have been with us for a long time and received amazing results from our company.

Here’s the kind of results that we typically see:

  • 300 percent in organic website leads after using our HVAC marketing company for just five months
  • A 91 percent increase in phone calls
  • A 60,194 percent increase in growth in three years

The right type of HVAC marketing company will be able to take care of all your  online marketing needs. We can keep track of your content marketing and advertising. We will also make sure that the content is optimized for local search engine optimization, or SEO.

All clients receive access to a dashboard where they can see the work we’re going, get weekly reports, and see the tasks that we’re doing. This dashboard holds us as well as the client accountable for the work we do and the results we achieve.

Grow With Digital Marketing

If you want to know how your company can improve your marketing, then just call us at 828-438-7686, email us, or use our contact form.

We provide a free 1 hour consultation where we get to know you, find out about your current marketing efforts, give you feedback, and start to formulate a plan that will help you grow.

We look forward to talking with you.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Black Friday like-Sales

Well, Black Friday is coming early this year! Online retailers are seeing a “Black Friday effect” on sales due to the pandemic. New data from Adobe’s Digital Economy index indicates that e-commerce jumped 49% in April. This data was compared to March, before shelter-in-place restrictions had gone into effect. A huge part of this increase was in the form of online grocery, which saw a 100% boost in daily sales in that March to April time-frame.

About the Data

So where does this data come from? Adobe does an index of the digital economy, which looks at over 1 trillion online transactions. Adobe partners with 80 of the top 100 US online retailers to get this data.

Here’s a couple of points to consider:

  • Major retailers such as a Amazon and Walmart have had to hire more workers to help with increased demand.
  • The electronics category saw it’s first inflation in years. Computer prices moved up in April, due to increasing demand.
  • Shoppers went online to buy apparel in April, with a 34% increase in sales as prices fell.
  • The report also found that e-commerce purchases of wine, beer, spirits and related accessories were up 74% in April
  • April also saw sizable growth in “buy online, pickup in store” orders. From April 1 through April 20, these surged 208% year-over-year as people attempted to practice social distancing while shopping.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

SEO (Search Engine Optimization)

You’ve built a beautiful website (or hired a web designer) and are open for business.

Does having a website automatically mean that you’ll have visitors? Sadly, the answer is a resounding “NO!” What you need to make that happen is SEO. Search engine optimization not only increases traffic to your website but also builds trust.

SEO involves doing keyword research, tracking your rankings, monitoring your competition, getting other sites to link to yours, and steadily growing. If you haven’t done SEO before, just know up front that it’s going to be somewhat complicated.

Part of the SEO Process involves picking the best keywords and using them in the content on your site, within the content, and within the Google Snippet title and description (called the meta title and meta description). Don’t overuse keywords, over and over, in the content. That is, use the keywords that you want to rank here in there.

To improve your website’s SEO, you need to keep track of it consistently. SEM Rush is a good tool to this. SEM Rush can do keyword research, track rankings, keep track of competitors, and find out major issues wrong with your site.

Since Google doesn’t you to easily track your rankings, we recommend using Moz Pro or Ahrefs to do this. Costs are about $100 to $200 per month for each of these services, depending on how many sites that you’re tracking keywords from.

Content Marketing

Without a doubt, content marketing is still very effective and should be part of your digital marketing strategy.

Content marketing  involves coming up with a stellar content marketing strategy and implementing in your site and from outside sources. It’s best to think of content marketing as a form of public relations that you can use to promote your website or product to potential customers. It is also a means by which you can market your services or products to your competitors and other competitors. These strategies also help in creating awareness about the service and product that you are promoting.

The nuts and bolts of content marketing consists of writing content and scheduling them to be published as blog posts on your site as well as submitting as guest blog posts to specific targets online. Besides the PR exposure aspect of content marketing, the other objective of content marketing is to generate back links to your website which increases the presence of your website in the search engines.

When you write content for content marketing, it is important to keep them relevant, unique, informative, and interesting. You should also make sure that they contain keyword phrases in the title of the article. Keyword phrases should be in the title because they are part of the title that Google and other search engines will read. Keyword phrases can help your website appears in the first few pages of the search engine results. If your website is not in the top ten, there is no need to panic because your efforts still has some effectiveness in moving it up in the ranks.

Of course, content marketing is especially valuable if use high-quality content. Remember that content marketing is your first line of defense to protect your website from the spamming of many individuals. Spamming is the act of sending junk e-mails to others without their consent. With content marketing, you can make your content appear high-quality and interesting to those who are interested in your product or service. So, just be sure that your content is interesting enough to make the readers to read it. If your content is not interesting enough, it would not give any interest to the reader, and therefore, you will not generate any traffic.

Google Ads / Pay Per Click

Google AdWords has revolutionized the way people search for information online. It has reduced the cost of advertising by a third and it is usually free to use. I would highly recommend that you use AdWords as an additional source of income when you already have some sort of website.

You can promote the content of your website in two ways, Pay Per Click (PPC) or Cost Per Action (CPA). Both offer excellent potential in reaching thousands of people with a single advertisement. There are of course differences between the two, but what really sets them apart is the potential profit potential.

Pay Per Click means paying a certain amount every time someone clicks on your ad. The money is split between Google and the advertiser. This advertising method works because it makes the advertisers reach their target audience. It also allows Google to set a maximum CPC that the advertiser will pay every time the ad is clicked. This is often based on the cost per thousand impressions, where one thousand impressions of the ad equals one click.

There are two ways you can choose from, cost per click and cost per action. Using this form of advertising allows you to customize the cost for each ad, and set your cost per action budget. You can decide how much to spend on a particular ad campaign, and you can set specific minimum CPCs for any one campaign.

Pay Per Click is a good alternative to PPC if you do not want to get locked into a long term marketing campaign. You only pay when someone actually clicks on your ad. If the cost per click is low enough, you can continue to expand your advertising using PPC without worrying about the other costs of running a traditional advertising campaign.

Cost Per Action advertising is just like PPC, except that instead of only paying when someone clicks on your ad, you pay each time someone performs an action on your website. This is an excellent way to put more focus on specific areas of your website that need immediate attention. It can also help you create a better customer experience by sending targeted messages to your customers.

Like PPC, CPA advertising offers high rates for specific types of traffic. This type of advertising requires more strategic planning and therefore is typically more expensive than Pay Per Click. However, CPA advertising can also increase the potential amount of revenue you can make when compared to PPC advertising.

Social Media Marketing

Social media has become immensely popular in this day and age. This Social Media Examiner’s report indicates that 90% of marketers confirmed that social media is important to their businesses. 89% of marketers say that their their social media implementation has  generated increased exposure and revenue for their companies.

Platforms such as Twitter, Facebook, and YouTube are the most popular social media tools used by businesses and entrepreneurs. They can promote your business in a way that no other medium can. So many tools can be used to promote your business including short videos, music, and even games. The point is you can reach out to a vast audience without spending a great deal of money.

Social media may not be the only vital part of your website, but it is definitely a very good way to generate a lot of attention for your business. If people take the time to take a look at your website and then take action, they will feel a greater sense of confidence that their interests are being met. A website that appears appealing also becomes more valuable to that particular market.

Social media marketing is also a very powerful method for attracting new customers. The popularity of certain forums, and the amount of interaction offered by users on the site will actually impact your search engine rankings. While this isn’t a surefire method, it is certainly a good way to build a following.

Influencer Marketing

In order to be successful with Influencer Marketing, you need to be able to identify the different areas where your business is going to be more effective. This is a key aspect of Influencer Marketing that most businesses and their marketing teams do not take into account when developing a strategy to promote their business.

As a marketer, you have to be able to identify how your product or service is reaching at different levels of the customer’s mind. This is where a good Influencer Marketing campaign comes in.

Who are the influencers? These are the people who will be choosing your company to help them reach their own specific goals. They will be people in your network of friends, family, colleagues and so on.

Each influencer has a different level of influence over the type of content that they will promote to you. For example, if you are a software developer and there is an influencer that is very well known for the freebies and products that he offers, this might be a good opportunity to introduce yourself to him and ask for some feedback.

Another great source of information on where to start with Influencer Marketing is the Internet. You will have to know the latest trends in the industry that your product or service is involved in. You can look for forums and blogs where you can find other professionals in the field and ask them for their advice on what works best for them.

Choosing what is best for your business will help you achieve success. There are so many different tools and strategies that you can use to attract the influencers to you. You can also consider the different types of ads that are offered by the companies that you work with.

Retargeting Ads

You did a startup because you because that your business had a strong idea.

Problem. When people visit your site, they aren’t converting.

The issue may not be with your product or service, but with the fact that they need a few more nudges to become customers.

Retargeting ads are perfect for this because they do the nudging.

Retargeting is a means of marketing in which you show relevant ads to those who have previously visited your website. When a potential customer comes to your site, a small piece of code (a pixel) is place on their web browser. Going forward, when they visit other sites, they start seeing your ads. Since they’ve already been on your site, the changes of them clicking back to your site and becoming a customer is very high, which can lead to more conversions.

Retargeting ads have been popular for a long time now. They are so effective that most marketers spend more than a hundred thousand dollars on them. The reason why they work so well is because they can help you to bring traffic back to your website and to increase your conversion rate.

Viral Marketing

Since you’re doing a startup, the best way to generate buzz for your brand is going viral online. Why? Because going viral can make your business into an instant online success.

A lot of people don’t understand what viral marketing is. Viral marketing is the idea of getting exposure for your product or service to people who are unlikely to buy from you anyway. That way, you get more exposure, and more business. Viral marketing is actually a result of the combine efforts of other techniques that we’ve just discussed.

 

Viral marketing is used by both big and small businesses alike, high end business to the online kind. The great thing about it is that if you take the time to build up your community or network, it can really grow into a massive amount of traffic for you. Some people even use their Facebook pages to do this, but it is really best when done with sites that have a strong following of people.

How do you go viral? You could do something hilarious, extremely interesting, or out of the box. The point is, you want to do something that’s wild, pretty, unexpected so that people will want to share it. That’s where the final aspect comes in.

Try it out.

 

Are You Ready to Rock?

Building a successful startup is usually an uphill battle. However, by choose the right digital marketing startegy, you can stand out from the crowd and start growing.

Remember that all of these strategies, SEO, Social Media Marketing, Google Ads/ Pay Per Click, Retargeting Ads, influencer marketing, content marketing, and viral are proven to yield a high ROI.

Let us know how it works out!

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

HVAC Companies: Are They Booming or Busting?

Many HVAC companies are lucky to have so many contacts with our HVAC customers. How you and the competition are fairing during this season? Let’s look at some reasons why certain companies are doing well while others are struggling, despite the fact that both companies are facing similar circumstances.

Boom/Bust Cycle

This timeless cycle can best be explained by Mother Nature. In the summer, buffalo thrive (boom) when food is plentiful. During the winter months, they starve (bust) when food is sparse. On the other hand, wolves starve (bust) during the summer months and thrive (boom) during the winter months because their prey becomes weaker as they start to slow down.

The difference in seasons between buffalo and wolves are the complete opposite of each other. Wolves do well (boom) during the winter months while buffalos bust. These exact same principles and cycles apply to HVAC careers and companies.

Central Gas Heater Installer

HVAC Boom/Bust Cycle

The good news is that HVAC businesses aren’t limited to the cycles of nature. There’s a lot more to work with besides impulses and instincts.

The culture surrounding boom companies is one that is able to acclimate to unforeseen circumstances. In order to seize the moment, they can launch into new opportunities and make quick changes whenever change happens.

During mild weather, pandemics, or negative economic situations, boom companies are up to the task. The habits, patterns, and of course, the people, are pumped and ready to adapt to any challenges they might face.

Other businesses that are experiencing a bust period feel that their options are primarily driven by weather conditions. This leadership style tends to be an essential characteristic of businesses that are transfixed by current conditions around the world. Bust companies are comparable to the buffalos that starve each winter. They have yet to embrace their changeability and adaptability with the present conditions around them.

Opposites

Boom and bust situations are the opposite of one another. Any HVAC company will experience boom and bust moments – ups and downs are a part of all aspects of life. A company’s culture during the long term determines how fast opposition can be turned into opportunities.

It’s interesting how employees, managers, and owners are able to adapt their work ethic and attitudes to match the prevailing mindset of their HVAC company, and also provide opportunities to assess it in order to make the desired changes needed.

Facing Challengers

We’re all facing a lot of challenges – business cycles are constantly changing and it’s not easy to keep up. Once you recognize all of your company’s bust tendencies, they’ll be easier to fix.

Leadership tends to make rash decisions including cutting costs instead of finding ways to produce a new stream of income and creating new work opportunities in a bust company. This can prove to be detrimental in the long run.

The following bust indicators need to be sought out and eliminated:

• Looking back on how things once were, instead of how they currently are and what they may become in the future
• Focusing on today’s disasters instead of opportunities
• Leadership appears as if you’re defeated, which unknowingly could be leading your business toward failure
• A general unwillingness to adapt or learn about a customer’s needs or current thinking
• Rash actions, including cutting costs, instead of focusing on efforts to create new work opportunities in order to generate a new stream of income

Characteristics of a Boom Company

Boom companies face the same challenges that bust companies do. The difference is in their approach and their attitude.

When I recently spoke with some boom contractors I heard the phrase, “things are looking up” from all of them, which indicates that changes they’ve executed to meet evolving circumstances have paid off and were received positively by customers.

Some boom indicators to magnify and identify include the following:

• Remaining completely engaged in positive leadership and providing everyone with encouragement
• Maintaining an optimistic attitude – pessimism is around all of us and it takes a lot of work to create positivity and maintain optimism
• Addressing difficult issues instead of merely ignoring them
• Engaging in prosperous new activities – an overall increase in activity allows everyone to engage in more positive activities and has an entrainment effect

Constant Booming

It’s easy to wobble back and forth between bust and boom. People who are consistent always earn the top prize in the end.

Whether your company is booming or busting, you need to generate activity that will provide your customers with what they need today. The obvious principles that allowed your company to boom one month ago remain as true as ever today. Your actions and approach must greet and align with today’s opportunities in order for your company to continue booming.

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Tired of Loosing Business to the Competition? You Need SEO.

Did you know that 97% of customers go online to learn about local services? Once online, 93% of those online experiences start with a search engine. When searching on Google (or other search engines, 55% of searchers only click one of the top 3 results.

By tweaking your website so that it’s visible in Search Engine, your business quickly becomes visible to people searching for your services.

So, with SEO, you end up getting  more traffic to your website, which in turn grows and boost your business.

Hiring a SEO Company

Since SEO can be a bit complicated, most businesses end up hiring a SEO company to do SEO for their business.

Look for someone who has worked with your industry. Having industry experience is super critical because you don’t want to entrust your business to someone who has no idea how to do SOE.

You can also find some small business SEO services through your local chamber of commerce. They may be able to recommend some SEO companies that are not necessarily a local firm but would be good to see.

The 8 Foundations of SEO

While your local chamber of commerce might be able to help you find local SEO services, it might not be a great source. Some local SEO firms may also have their own websites which can be a great source of information.

If you are going to hire a local SEO firm, it is important to make sure that you know what they have done before they come to work on your site. This could save you a lot of time and money.

A very effective way to find local SEO services is to go to the Internet and start searching for “search services (city) (state). This will yield a variety of results which you can narrow down through interviewing prospects.

For example, if you are roofing company based in Charlotte NC, go to Google and Search for “seo company charlotte nc.” Once you interview and hire a great seo company, you’ll start to see your roofing company move up up higher in the search results for your industry.

Hiring a SEO Company

Not to toot our own horn, but, if you’re really looking for a strong player, consider contacting us. Call us and learn about ur small business SEO Services, find how how well your current website is doing, and discuss a plan that we’ll implement to boost your online visibility and grow your business.

If you’re ready to get started today, contact us here, call us at 828-348-7686, or email jeremy@pushleads.com.

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Expectation

Most people want to “get results” from their digital marketing budget, but they often seem unsure what those results should look like. A professional search-optimization firm might consider a client’s increased traffic, lead generation, and sales as positive outcomes. Unfortunately, some business owners become enamored with a certain keyword or phrase. In such cases, those people might never feel satisfied until they reach the top of search results for that term.

Learn Why SEO Takes So Long

Evolution

In the past, website owners could choose a handful of keywords, sprinkle them on their pages, and enjoy noticeable increases in online traffic. Such simple tactics often worked back then because many competitors had not yet embraced the web. Additionally, search engines had not yet evolved to their current intelligent state. As competition intensifies and search-engine algorithms become more complicated, successful campaigns require more time to produce results.

Variation

Many variables affect the amount of time needed to enjoy the rewards of search engine visibility. To begin with, different agencies take different approaches to optimization. Other factors can also affect the speed at which an SEO strategy delivers results:

  • Targeted keywords and topics.
  • Website content quality and relevance.
  • Permalinks and metadata.
  • Domain age.
  • Freshness.
  • Social media signals.
  • Bounce rate and other website metrics.
  • Competing websites.
  • Your responsiveness to your agency’s recommendations.

Sometimes, you might need to allow for a year or longer before your investment pays off.

Competition

As you work with your agency, you can bet that your competitors are working with theirs. Consequently, you must spend some effort just to maintain parity. To get ahead, you must publish content that surpasses your competitors in terms of quality, quantity, and frequency.

Cooperation

When your search engine optimization professional tells you what to do, how quickly do you respond? Regardless of whether you need to add meta descriptions or renovate your site’s navigation tools, you must quickly implement required changes. If you procrastinate, you’ll add to the time required to become successful.

In summary, you should work with your SEO team to create realistic expectations. With your full cooperation, professional guidance, an adequate budget, time, and hard work, search engine optimization will help your business grow.

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Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

How to Harness the Power of SEO & PPC

Dana DiTomaso explains on the most recent Whiteboard Friday that SEO & PPC aren’t at opposite ends of the spectrum. In fact, using both of these can have excellent benefits for Google Ads. The truth is, SEO can learn alot from what happens in the PPC side of things. You can improve your PPC from understanding what’s going on in your SEO.

Let’s look at the common mistakes and how to correct them.

Mistake #1 - Using Too Many Keywords

Most often when doing PPC, people use too many keywords in each campaign and ad group. For example, if you’re doing Google Ads for a Carpet Cleaner in your local city, don’t just add 40 “carpet cleaner” keywords into one campaign. Rather, create multiple campaigns that have only 2-4 keywords in each ad group. Doing this allows you to have more control over what’s specifically happening in your campaigns.

Mistake #2 - Using the Wrong Match Type

If you’ve been doing Google Ads for while, you’ll know about the 4 different match types: broad match, broad match modifier, phrase match, and exact match.

Best practices here include starting out a campaign using exact match and broad match modifier. If your campaign isn’t getting enough impressions, then increase your radius, add more markets, or consider using some phrase match keywords.

Mistake #3 - Only Using One Ad Per Group

With Google Ads, we often see a lot of people who have only one ad per group. It’s always best to have to at least three ads per ad group. You need to be able to clearly see what’s working, what’s not working, and areas that you need to work on to improve. You won’t see this data if you’re only using one ad per ad group.
 

Mistake #4 - Not Using Emotional Triggers

When creating ads, really spend some time thinking about adding emotional triggers into your copy that gets people engaged. Talk to your clients and ask them about the emotions their customers feel when they call them.
  • What are ways they’ve helped their clients?
  • What problems are they solving?
  • What feelings do they have after providing the service?

Mistake #5 - No Call to Action

Be really specific on what you want the person who’s viewing that ad to do when they see it. Examples of using great call to action include asking them to register for free samples, providing a free sign up, using sitelinks as a micro sales letter, asking a question that provides the need to use their service. Just tell the ad viewer what you want them to do.

 

Mistake #6 - Where's Your Extensions?

Google Ads includes something called Extensions. These are things that show under the ads like addresses, hours of operation, phone numbers, or specialized call to action. Ideally, you should use every type of call to action that you can when creating ads. Later, as your ad campaigns are running, you can determine what’s working best and fine tune your control.

Using Extensions are also great because on mobile, your ads take up more space. This pushes down the competing ads and allows you to claim more digital real estate. All of this increases the possibility that the ad could work more effectively on your behalf.

Extensions won’t work all the time, but, just by using them, it’s possible that they could create a trigger and cause a click or conversion.

Mistake #7 - Not Separating Display & Search Ads

Always, always, always, keep your display and search separated from each other when creating and running Google Ads campaigns. Really, display ads and Google Ads are a totally different experience. By trying to keep them together in the same campaign, you really won’t know what’s working and won’t have control over the process. Don’t mix those two up. Make sure to uncheck that by default. 

Start Using Google Ads

If you haven’t tried using Google Ads yet, we encourage you to try it out. Create an account, create one campaign with a few ad groups, 4-6 keywords, and 3 ads per group. Start things out with a small $50 budget and see what kind of results that you get.

If you need help, we provide Google Ads training or can create, run, and manage your Google Ads for you.

Thanks for reading! Good luck out there!

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