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Introduction

What’s your website’s conversion rate looking like lately? If it’s higher than average, goodonya! If it’s lower than that, you might want to consider different ways to improve your conversion rate. Of course, there’s plenty of resources online that will help you improve your conversion rate. However, most of these so-called “expert sites” really offer generic advice that won’t help your particular situation.

In this article, we’ll be into best practices for the mobile user experience (UX) that will help boost your conversion rate.

What is UX, and Why Does it Matter?

User experience (UX) is the level of satisfaction your visitor’s experience when they interact with your website. UX is everything that happens between you and your customer when they’re on your site. 

If you want your website to convert, you need to do an excellent job on UX. But that’s just it – your UX might be great, but that doesn’t mean you’ll get all the conversions you want. 

Mobile traffic will not impact your conversion rate as long as your website is user-friendly and responsive. While it may be, unfortunately, it’s not that simple. 

As of 2015, things were at a turning point. Mobile media traffic has recently surpassed that of desktop and other media. Mobile digital media moved up to 51% of total media time, while desktop time accounts for 42%.

Once upon a time, it was considered “normal” to design a Web site for desktop and then “to fit it” into a portfolio of mobile devices.

However, since 2015, most developers have moved to a “mobile-first” design option and a “desktop second” approach. 

Now, in 2021, 10% of the world’s total internet traffic is mobile-driven. Mobile now accounts for 23% of online sales. Companies with mobile-optimized sites triple their chances of increasing the mobile conversion rate to 5% or more. 

If you spend time focusing on your mobile site’s UX, your conversion rate will increase directly to how much you optimize your site for mobile traffic.

Here are some UX design tips to improve your conversion rate.

Focus on Speed

If you’ve been doing SEO or working with your UX for a while, you’ve probably heard about how important it is to have your site load as quickly as possible. 

Fast loading sites are even more important. Because mobile users are constantly “on the go.” 

Of course, while some mobile users are just browsing while watching Netflix, many are using their devices to find something urgently. 

They might be looking to purchase something on their lunch break. They could be searching for a plumber while sitting at a red light. They’re walking and asking Siri questions. These situations are the nature of mobile. 

This is why your site needs to be optimized for mobile traffic. It has to be lightning fast. If it isn’t, visitors will land on your site, quickly leave, and visit one of your competitors.

A couple of suggestions to improve your mobile speed are:

  • Use images that have a smaller file size. Don’t make visitors wait on larger images to load. 
  • Be sure that your text is readable, even if the images take time to load.
  • Hide or remove everything you don’t need to show on the mobile site. Most themes allow you to hide particular sections from mobile users. 

Keep Your Design Simple

The following UX design principle for mobile visitors has to do with lightening your load. Make sure that your site is as lean as possible so that mobile traffic can support it.

The word minimalism should also apply to your mobile UX design.

Minimalist design is about stripping away anything that doesn’t need to be there. This principle should apply to your mobile UX design, too.

By only including the necessary design elements, mobile users can quickly scan through the content. They want a quick fix.
Make it easy on your visitors with a single, clear focus. They don’t have time to digest a front page with multiple sliders, ads, links, images, and text blocks.

While it may be true that a desktop version of your site has different elements (top bar, footer, sidebars), you don’t have that much real estate with small mobile devices. Often mobile sites have less space for content because they are based on a smaller screen. Design accordingly. Make sure your design accommodates the size of the device.

Whitespace is often overlooked, and yet it’s a key component for a great mobile site. It’s almost impossible to have too much whitespace on your mobile site. White space can be your best friend when it comes to mobile development. It’s nearly impossible to have too much whitespace on your site if you want people to enjoy using it.

Make Navigation Elements Large Enough

It doesn’t happen that frequently, but still, sometimes we come across an unoptimized mobile desk that has buttons and links that they too tiny to click.

Make sure that you don’t make a button too big.

The key to creating a successful button is to find the perfect balance between design and function. Too big, and it won’t be easy to use; too small, and it won’t have the effect you’re looking for.

As a rule of thumb, consider a 30-40 pixels wide button to be the minimum size.

Remember the whitespace principle that we just talked about in Tip #2?

It’s important to remember the whitespace principle when designing buttons. If you have two buttons next to each other, then be sure to leave enough room between them so that visitors can see the text on both of them.

Streamline Your Checkout Process

Do you have an eCommerce website? If so, you’re probably always focused on improving your overall Conversion Rate.

For your conversion process to be successful, it needs to include a checkout process for mobile users. There are a few principles that you can apply to optimize the experience for them. A responsive checkout process will be less troublesome for visitors and users.

Your forms should be as minimalist as possible, with few fields that you don’t need. Avoid asking for information that you don’t need to complete the sale. Keep in mind that typing on a mobile device is more complex than typing with a keyboard. Even the most experienced typists may need time to adjust to typing on a mobile device.

Make it as easy as possible for your users to complete the form by offering them drop-downs or autofill. Make it as easy as possible for your users to complete the form by providing them drop-downs or autofill.

You can also provide the visitor with an opportunity to save form data so that they don’t need to go through filling out that form again. Don’t make it hard for your mobile users; make it easy.

To save time, when returning visitors log back in, they should display their passwords. Nothing makes mobile users angrier than entering the wrong password, over and over.

Mobile users often want to “just get it done.” As such, try to limit the number of screens in your checkout process as much as possible. Users will not like scrolling through multiple screens when they always have to wonder when the end is in sight.

Support Multiple Mobile Devices

Always remember that all mobile devices aren’t the same. There are a variety of mobile devices on the market. We’re familiar with the ones that have small, medium, and large screens. Tablets, phablets, galore!

Testing your site across all mobile devices is crucial to ensure optimal performance.

From a testing perspective, you can choose to do extensive testing (which is expensive), or, if you’re on a budget, you can test a “cross-section” of mobile devices. Choose one of these methods, or both, and do extensive testing.

Use What's Already Working

Design your successful mobile design by looking at other successful sites. Think about the way they organize their content, the navigation, and the overall aesthetic.

To be successful, spend some time studying the best sites like Amazon, Best Buy, Walmart, and Target. We need to learn from the best. Study what these major brands are doing and do and design likewise. Don’t be afraid to stand on the shoulders of giants.

Remember, people are also drawn to familiarity. If they’re accustomed to navigating mobile sites with a particular menu structure, look, and feel, don’t fight it. Create your menu navigation with a similar layout. This familiarity will make users more comfortable as they navigate around your site.

Drill Down on What's Working for Competitors

You can use your analytics to determine what parts of your site are most popular with mobile users. Give them easy-to-find navigation to those pages so they can get what they need as quickly as possible.

To help people find your content, quick navigation through what’s popular might be just what they’re looking for.

Your most popular pages might be the very reason that people are visiting your site.

Going Forward

In this article, we’ve covered various mobile UX design tips to improve your conversion rates. Keep in mind that mobile design is evolving fast, so these may not be the best tactics for a year from now.

It’s important to keep up with best practices when it comes to website design. You’ll never be done learning about ways to improve your website and attract more traffic.

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Video Transcription

So what can other brands learn from this case study?

Let’s talk about Logos and Brands. Of course, you need a logo and a brand. However, companies all the time spend way to much money and time on their logo. And, of course, people on YouTube spend way too much time on their hair.

What if Niky owned a hotel? That wouldn’t work. If Hyatt had sneakers, we’d be cludness. This is because Hyatt doesn’t have a brand for sneakers.

What does it mean to have a brand? A brand is a promise that you’ve made to people. A brand is shorthand, explaining to people what they should expect from you. If you have earned their respect, you’ve earned something valueable.

What is the value of a brand? It’s how much extra you’re paying above the substitue for that brand. If people aren’t paying extra, that you don’t really have a brand in the marketplace.

I don’t generally do much consulting. This is because I don’t have much patience for this every days.

What do I love? Giving people free advice about how they can do things like achieving their goals, getting more work, and growing their business.

I started a hundred day marketing seminar that so far 6,600 people have taken. And, what I’m seeing is that pepole love to interact with my lessons.

So it occurred to me to make books. Being part of a seminar started a chain effect. This eventually lead to creating the book I wrote.

If someone wanted to learn marketing, what would I teach them?Marketing isn’t about social media, gross rating points, and the like. Marketing is about work for people who care.

What about someone who wants to learn marketing? What would I teach them? First, you have to make someone unlearn what they’ve learned. You have to get them to unlearn that marketing is selfish; that it’s a scam.

Of course, we marketers make change happen. But, who do we want to change? Who is marketing for? What’s marketing for? Sadly, people don’t even consider this.

Then, we get to the idea that culture is a defeater of everything. The best way of looking at things is having culture at your back. When you do, everything is easy. When you don’t, change is difficult.

At that core of things are some big ideas here. One of the biggest ideas is that we humans made decisions based on status of who’s moving up in the world and who isn’t.

Things like this inform us about our culture.

Now that we’ve talked about this, let’s get into some tactics. These tactics will work, weather you’re a brand marketer or direct marketer.

Before the internet, most people were brand marketers. However, if you’re a direct marketer, then this conversion is for you.

Let’s talk about the assembly line. Way back in 1925, the keyboard was introduced. Since then, keyboards have been immensely popular. With a keyboard, you can touch our culture. You can create things.

If using a keyboard helps you made a living, that’s great. If you don’t make a living with a keyboard, that’s your choice.

What’s the difference between brand marketing? One is a push button, the other a pull level. Brand marketing is a pull level because it’s drawing people inwards, building attention, and generating trust, all in the advertising process. Advertising is about getting a return on investment while doing these things.

One thing about brands. You can’t measure them. You can measure their impact, but not measure them directly.

If you’re counting Facebook likes or YouTube views, you’re making a big mistake because you’re trying to measure direct marketing. Doing this will undermine your brand and waste your time.

The best thing to do is use direct marketing most of the time and brand marketing some of the time.

What if I can buy jeans for five bucks this week when they are normally 40 bucks? When this happens, this is direct marketing. The trouble with direct marketing like this is that it can be expensive and miss the mark.

What’s the reason that we know about Land’s End? Every time they spend 50 cents on stamps, they turn around and make $1.50 in profit. This is the marketer’s dream, because it’s brand marketing with a dash of direct marketing thrown in. While it doesn’t make a ton of money at first, down the road it makes millions. This kind of reminds me of the story of the tortoise and the hair.

Read the rest of the transcription here.

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Video Review

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Video Transcription

Being found by your community who needs what you can offer them
is critical to your success as a local business.

Especially right now, right with fewer people out and about for obvious reasons. Your online strategy for funneling people into your business
is more important than ever before. This video will be your
ultimate guide telling you every major step that you need to focus
on so you can show up in local search, making you way more visible.

Of course, more visibility leads to more customers. All stuff that’s guaranteed to move the needle in your favor. And let’s face, it your competition’s probably already doing some of this whether it’s intentional or not. So, if you want to outrank them, you need to do slightly more of it than they are.

So, let’s get into what you can do starting today.

Getting Started with Local SEO

So, let’s get into what you can do starting today.

And, I should say right off the top that when I say local SEO, I mean two different places you can be found.

First is in the map pack as one of these three featured businesses
and second, in the organic search engine results just underneath the Map.

There’s one really important difference between these two placements.

The results change pretty drastically based on the physical location where your prospective customer is searching from. Google’s always trying to show them the closest results to them. The organic
listings underneath that, however, are pretty much the same across the
board no matter what, which is great whether you’re centrally located
or not.

So what I’m going to show you here today is going to work together
so you can ideally show up in both places. Especially for those customers who happen to be close to you. Which you know puts you in a pretty great position over your competitors.

Step #1 - Find Keywords

The first thing you need to do here is to find the keywords that your local customers will use to see you. And, there are a ton of keyword research tools out there, but my favorite one can be found at ubersuggest.com. And, it just happens to be free, and I’ve
got a whole video that I did a while back about how to use
ubersuggest to do your keyword research. I’m going to link to that right
under this video if you’re interested in learning that step.

Find Your Keywords to Improve your Local SEO

Step #2 - Setup Your GMB Profile

Choose Additional Categories to Improve Your Local SEO for Your Business

Next, you need to set up your google my business profile
for success. According to moz.com, the signals you send out with your google my business profile are the single most important factor for
ranking in the map pack. You probably already have a listing
if you’ve been around for a bit. There’s a right way and a wrong way
of filling that out.

If you want to stack the deck in your favor so first off,
make sure that yours is filled out completely 100 percent.
You’ll know how filled out it is because they tell you
with a completion score. But, even if you’ve got a perfect 100
I still recommend going even further than that if you want to dominate.

So, I want to tell you about a few above and beyond measures you can take, starting with the categories you choose to describe your business. Now. They make you choose your top-level category. That’s actually where most businesses stop, but you’re not going to do that.

You’re going to want also to choose a few secondary categories that’ll help you rank for even more keywords. Just make sure they fit at least one of your services, and you should be good to go.

And, you’ll want to pay close attention to the services and product sections on the left sidebar. This will give google some extra content about what you offer, not to mention that these are just really fantastic places that you can naturally work in some of your keyword phrases for extra SEO power.

Now, this is a fairly new development when it comes to google my business. It’s the first time that we see that reviews
are directly impacting rankings. What you should be doing is making a strong push this year to get more of those five-star reviews from your customers. And, you should be replying to every review you get because it’s likely that having your desired keywords in the text of
your reviews will help strengthen your SEO scores.

Not only does replying to a review help your customer service
but if you can work in a keyword phrase in your responses
it definitely couldn’t hurt. Just don’t be obvious about it. The main
emphasis here should always be either thanking them for a rave
five-star review or trying to smooth things over and make things right in the case of a bad review.

Step #3 - Focus On Your Website

Once google my business is an optimal shape for you,
we need to focus on what your website says.

It’s super important to understand that Google is looking for consistency across your google my business profile. Your website should clear picture of what you do and your legitimate business in the area you’re trying to rank.

Even if you can’t realistically rank in the map pack across your entire service area like, let’s say you cover a tri-county area or something, you can create location pages on your website for each city and do the work and hope to rank each of those pages in organic search.

It doesn’t matter if you have a physical location there or not,
but there’s a right way to do this too, and most people do it completely wrong, so, if you want to do it right, a few things to keep in mind.

First off, do not treat these pages as an afterthought. If these location pages are planning on getting actual customers, you need to design them and write the words on them like actual human customers are reading them. In other words, treat them like home pages with actual
persuasion-based copy and benefits sections and testimonials.

While this isn’t necessarily an SEO tip, it kind of is, think about it this way.

If you create these pages purely for search engines, and then you
turn off all your human site visitors in the process; they bounce.

And guess what Google is going to notice? Whose page are they less likely to show to the next person who makes the same? You have to create pages appealing to human visitors, or you know all of your SEO work is
eventually just going to burn itself out due to lack of interest. So, design the pages to look more like well-thought-out home pages. Then, turn that into a reusable template to change the text on each
city location page.

Now, I’m not just saying change the city names. It would help if you changed all the text because unique content is extremely important. After all, if you
reuse the same copy from page to page, Google will only count one version of that page. The rest of the pages are never going to hope to rank for anything.

So, make sure you’re using your most desired keyword phrase along with each city’s name in your H1 header, the main heading on the top of the page. Then, use your main keyword in one or two secondary headings
and a few times in the body copy as well. Then, go ahead and sprinkle in some of your secondary keywords into subheadings and body copy where they read well and make sense.

And, if you have videos, you can upload them onto YouTube and then titling them with that same keyword and city name combination. Then you take that video, and you embed it on your most important pages that you want some extra ranking power. Since Google owns YouTube, having that kind of keyword crossover is just a potent additional signal that you might as well take advantage of.

Finally, give each page a great title and description using that same keyword city phrase in the title along with a little something extra.
This could benefit from working with you or just something that makes you unique in any way. Then, your description underneath the title
should include a few more excellent benefits. The reason you’d want to do this is that you wish your listing to pop out from all the rest of them. So, you can get more clicks than the other listings above you and
beneath you because if you get more clicks than Google thinks you should be getting in your current position, you start to climb up the rankings.

Then, when you have all your location pages live and online,
you want to create a straightforward footer menu and title it something like locations we serve and list them all out using your local SEO keyword phrases as that actual link text. And, of course, for any actual physical locations you have, even if it’s just one, you probably want to embed a Google map on the page for the city that you’re located in.

Just for an example, let’s say you’ve got location pages for every city in boulder county in Colorado, but you’re physically located
in the town of Louisville, let’s say well, then you do all your city pages as usual as we talked about, but then on your Lewisville page you
Just add your Map to the page with your complete business
name address and phone number.

So, doing that will give you some extra power to rank in the map pack within your actual physical location.

Focus on Your Weabsite to Improve SEO

Step #4 - Building Citations

Remember when I said that Google likes to see consistency
across your google business profile and your website?

Well, the plot thickens here because they also want to see consistency
between those things and across the entire internet. Specifically, any mention of your business, to be exact. We call these mentions of your
business citations. A citation appears on your social profiles on business directory sites, review sites, anything like that.

The goal is to not only have as many mentions or citations as possible across the internet, but they need to be super consistent, too. I mean consistent with each other and with what your website and your
google my business says.

So, what exactly am I talking about needs to be so consistent. It needs your business’s name, address. and phone number. This is known as NAP.

When you’re building your citations and listing your address on
your website, I recommend starting with the format that they give you that’s listed on your google my business profile.

So, you’ll put in your address, and then they’ll take what you give them, and they’ll put it into a particular format. And that’s what you want to copy and paste. You want to paste it exactly as it’s written out there
and write it just that way on your site and all your citations.

I’m talking about if it says “rd,” don’t spell out “road” on your citations.

If it says number “4C,” don’t start using “suite 4c.”

You can either start building citations manually by doing some research on all the different directories that cover your industry and your local area and then submitting them one by one.

Honestly, this is the kind of thing that I would recommend outsourcing
to a company that specializes in this kind of thing because
it’s not that expensive. And that way, you can concentrate your efforts on the stuff only you can do.

With your location pages, making sure those are as good as they can be
and making sure your Google my Business profile is as good as that can be, too.

That brings us to something good for any businesses SEO, even if you’re a local business.

That’s link building.

Having many good links to your website from other sites has always been a key ranking factor. And, honestly, it’s not any less important
today than it was ten years ago.

And not only do lots of good backlinks help you rank your site
organically, they also can help you in the map listings.

The thing to remember here is you want to make an extra special effort for local SEO to get links, not just from any site out there, but if you can get them from other local businesses, that’s even better because
these links are going to tie you to your local area further.

So, make a list of all the local businesses you may have a relationship with and then reach out to them. Especially if they already have a section or a page on their site where they have links to businesses.

Also, you can quickly get a link from your local chamber of commerce
and your better business bureau chapter. You can also sponsor local events and get some powerful backlinks out of that too.

Still with me? Alright cool.

Now, I know that is a lot. So, if you need to dive deeper into any
of these tips, I put together this playlist of all my best videos
to rank a business locally. So, click right here and then choose the video topic that you want to learn more about. Whether it’s getting more five-star reviews, doing keyword research or, getting backlinks, I’ve got you covered.

What’s Your SEO Score?

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What are Local Citations?

Whenever someone searches for your local business in Google, the search engine grabs your business’ name, address, and phone number. The NAP information is the most important part of that. Your name and address are the facts about you. Whether you’re an LLC, a partnership, a sole proprietorship, an S-Corp, or a corporation, those facts are what Google is looking at. Phone numbers are also an important part of your NAP because, according to an article by Accountable Index, only 10 percent of all calls are made from cell phones. That means your phone number is a super valuable piece of information for people searching for your local business.

What is NAP?

The NAP is the three most important words to have in your SEO, internet marketing, and copywriting. There’s a broad range of NAPs that are usually okay to have. A NAP that is simply an address without any other information is probably okay. It’s something that Google and search engines will easily find. A NAP that is in your name or that you use without permission is not okay. Your NAP should be your name or your place name with no initials or terms. A NAP that is the telephone number, address, or website of your place of business without your contact information is probably not okay. You’ll want your website to have your full name and contact information with links to your other websites and social media profiles.

What is EAT?

EAT stands for your E-A-T — expert, authority, and trustworthiness. You want to be the expert and trusted authority in your industry to potential customers but also Google. To be the authority, you need to provide relevant answers in your NAP. For example, “we’re a subscription-based home services company that are experts in selling local building materials” may not be the most relevant answer to the question “what services do you provide?” If you’re looking to work with “construction contractors in Atlanta, Georgia,” then you probably want to say, “construction companies in Atlanta, Georgia that can provide services in your area.”

Why Is NAP Consistency Important For My Business's Local SEO?

When it comes to local SEO, consistency is the key. The more consistent your NAP is, the more you build trust and authority with Google. Google is quick to drop out of respect for a business with inconsistent NAP, even if they’re ranked well in search. The trick is to be the authority you desire by being consistent with your NAP. Your NAP will define you and set you apart from the competition. More than just being the authority you want to be, consistency will also help you stay relevant in your industry as you face increasingly prominent and influential players.

Why Is NAP Important For My Business's E-A-T?

It’s important to note that NAP is vital for your business’s E-A-T in the same way that search engine optimization is. E-A-T and NAP are two very important components of search engine optimization. And together, they’re a powerful combination that makes your business stand out. E-A-T and NAP are meant to complement each other in a way that’s positive for both your brand and local search engine optimization. The benefits of E-A-T Your expertise and authority – Your online footprint is another place for you to display your knowledge and authority. Your online footprint is another place for you to express your expertise and authority. Your expertise and authority – This show potential customers that you’re in the know about the topic at hand.

Ensuring Consistency With Your Business's NAP

Be sure to have consistantcy with your business name. Be consistant if you have multiple locations. Make sure your phone number is the same across the board. Address wise, it should be your business’s physical address and nothing else. The informality of the address Google requires that each URL be unique and non-automated to ensure brand consistency. This means that each URL should have your business name in the URL, along with your phone number.

If your business name isn’t the same as your business name on business cards or a sign outside the business, this can be a problem for local SEO.

What problems can arise if incorrect NAP listings are published?

The Problem: When someone searches for a local business in the United States, the names, addresses, and phone numbers may not match what the business has on record. These discrepancies may be due to errors in your contact information.

The Solution: Even though it’s legal for a business to list incorrect information in the local market, Google wants to make sure it matches the name and address. To make sure your NAP matches what Google has on record, you need to make sure that you have a name that’s also listed in the business phone book. Â Since phone books come in multiple copies; you want to make sure you have a phone number for the business that Google can locate. This is why it’s so important to add new NAP listings in all market areas.

Good Local SEO

Good local SEO is essential for an effective digital marketing strategy, especially for local businesses. Even though you can still improve your local ranking with SEO tactics, it’s important to ensure your NAP is consistently on point. The right NAP consistently boosts search engine ranking in local searches. Keyword Research is Key for Local SEO There are many tools for keyword research and ranking a business’s online presence. These include tools from industry giants such as Ahrefs, SERPIQ, and SEOBook. You’ll also want to use tools such as Screaming Frog, Moz, Backlinko, and YaCy to rank your business’s local SEO. Most of these tools work with text data as well as organic search data.

What’s Your SEO Score?

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Video Review

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Video Transcription

Hey, this is Jeremy Ashburn with PushLeads. This particular training is how to find SEO keywords with the Search Console.

So I’m just going to go through a little PowerPoint. And from here, we’re gonna rock it here. So, for those of you guys who don’t know it, this is going out to my Facebook and YouTube. My background is in graphic design. Then I worked for an ad agency when I first graduated. For a number of years after that, I worked for an executive recruiter here in Ashville where I’m based. While doing that job, I started making websites and learning how to get websites to the top of Google.

And one of my experiments was really successful, reaching the top of Google by 2008, generating about $20,000 of business a month. So I was like, “This is pretty exciting. I’m going to start, you know, doing web design and helping clients show up in Google.”

So I created PushLeads, did some online mentoring for the first couple years, and since then I’ve been doing digital marketing.

Jeremy Ashburn Background SEO Services

Search Console

So that’s my background. But let’s get into Search Console.

So what is Search Console?

Google provides a lot of different tools, and one of them is called Search Console. It’s a free tool. Essentially, Search Console tells people how people are finding you in Google. And so that’s really important. Essentially, it helps you find keywords that people are searching for.

So for example, for me, I do SEO, which is, you know, showing up in Google, right. So if I want to know how people are finding me, then you know, I need to find out what people are looking for, right.

Keywords like “seo services,” “asheville seo,” and so far. These are all keywords that people are looking for.

Search Console shows that data as well as searches that people are clicking on when they go to your site.

The last thing to make a note of is that it’s only local searches.

Local SEO Searches and Areas

The thing is, Search Console tool will not show you where you are in a city, but only where you are ranking in your neighborhood.

So let me show you what I’m talking about. Okay, so here’s the little map of dot map diagram of Asheville. And, you know, this is the part of Asheville that my company is based out of right; East Asheville.

And so, when you’re using Search Console, it shows where you are showing in Google in your local neighborhood, not your entire city. But, if I wanted to know where I was in all of the Asheville, Search Console will not show you that.

Really, you have like about essentially four different ranking areas with Google: your neighborhood, your city, or other cities, and all of the United States. So most of the companies I work with just care about showing with showing up in one city in Google, not multiple cities. But other clients I work with actually want to show up in multiple cities, or the fourth level, they want to show up nationwide. So we’ve got a client in California that wants to show up nationwide, for makeup lighting products. And so, we’re working with them nationwide to track results.

But I said, like I said, most clients just care about showing up in a city.

So just be aware that it when you set up Search Console, it’s only going to show you where you are in your neighborhood.

Search Console - SEO Services in Asheville

How to Find Keywords in Search Console

Alright, so let’s talk about how to find keywords in Search Console. Essentially, what we’re going to do is log into Search Console.

If you haven’t ever used this tool, you’ll need to actually set up connect to your website or your domain. That really just involves couple different technical tweaks to verify it.

But anyway, after it’s set up, then you can then open up your domain. So my domain is PushLeads for my business name. And what I’m going to do is I’m going to log into it.

How to Find Keywords in Search Console​

Okay. And then next thing I’m going to do is open up my property. And then third thing is I’m going to click on the Performance tab, and I’m going to compare the last 28 days in the previous period. Okay, so here’s the Performance tab. And then I’m going to click on this little thing here that Date Tange. And I’m going to click compare tab, compare last 28 days to previous period.

So what this is telling me is that I’ve received 22 clicks this month versus last month. And, then I can see what people are searching for down here, right. But what we really care about is not really what’s on this page, but using this Export button. Okay, so we’re going to export this as an Excel spreadsheet. And what this will do is open up a spreadsheet that we can then find searches.

Next, you’re going to export the spreadsheet and filter the spreadsheet and sort by the last 28 days. Okay. Here’s the spreadsheet that I’ve actually already exported.  And what I’m going to do here is it will sort it by the last 28 days clicks.

Always remember that Google doesn’t tell you all the clicks. I can see that somebody searched for marketing companies in Asheville, and they clicked on me, but remember, I had 23 clicks, this is only showing four clicks. Right? So Google doesn’t show you all the clicks. They only show you the tip of the of the iceberg, not the whole thing.

So anyway, but what we can do is look at this one the last 28 days position. This is showing me where I am in Google in Google in your neighborhood over the last 28 days. So, I’m going to sort from smallest to largest, and ignore all these zeros, and go down to the very first one.

Okay. And these are all searches. So Asheville, SEO service, right. Best digital agency, small business marketing companies, local SEO firms, Asheville, SEO, PPC, and here’s ash, SEO Services Asheville, North Carolina. These are all searches in Google.

And, what I can do is go down this list and highlight them the search phrases that apply to me. And some of these longer apply it all like collection agency, best collection agency, or Google update algorithm. You know, I don’t really care about those keywords, I really care about searches or keywords that are important, right? So online marketing companies, so I can highlight these keywords. And then I can check to see where I am not just in my neighborhood, but where am I in all of Asheville.

Finding SEO Results Manually

There’s a tool called the ad preview and diagnostics tool that shows your local ranking. And I can see here competitors and my own busines in the search. So, for this particular search, I’m number three in Maps and number search in search. The focus on the SEO game is to show up in as many maps searches and as many of these in the regular search as well.

And so these white fox guys are showing up here and here and getting the lion’s share of the traffic. But it’s okay, we’ll take them out. One of my new clients is a psycho therapist, and so she really cares about the “psycho therapist” and “EMDR therapy” searches.

I have another local plumber and they care about “asheville plumber” searches. So finding all these keywords and then making a list of them is what you do.

Spot checking your ranking is great, but those of us who actually do SEO for a living, and you know, we use tools to track keyword rankings.

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Finding SEO Results with SEM Rush

So instead of just spot checking, you can use a tool yourself.

One of the best tools that I’ve found is called SEMRush. And this tool is like $200 a month.

What you what you can do here is open this tool, and then you can click on View All keywords, and I can track my positions over time. So what I’m gonna do here is look at the last 30 days. And I can see here on April 10, that I had about 6.59% visibility.

Visiblity is a number that represents your local SEO market share. This is a number goes up in a scale from 0 to 100. And typically, most businesses have a 2%, 5%, or maybe 10% visibility.

Yyou can see I’ve gone from a 6% visibility to a 16% visibility over the last 30 days.

Part of that growth has been blogging as well as other things that we’ve been doing as well to get the ranking up. And, since my current ranking has gone up, we’ve gone from getting one or two calls a month to 10 to 15 calls per month.

And that’s great. I mean, more leads are perfect. So, of course we practice what we preach, we do our own SEO, and we can tell the difference.

So, what I can do is take these keywords in this list, highlight them, and import all these keywords. And some of them I’m already tracking. And I can add keywords to my tracker. So I can just put them all in here, add them to the project update.

And then it will influence it’ll make my visibility goes up or down, based on adding new keywords, So, let’s find out their ranking.

Let me just refresh it takes about a minute. And some of these keywords actually have no traffic. So if I scroll down here, see it says 0 volume here. So I can see the volume is 10 this one local SEO servers that North Carolina has no traffic, right? So I can delete that keyword. I can scroll down and I can delete keywords that have no traffic.There’s no one actually even looking for these terms.

So just wanted to show you this whole process, you can check your local rankings manually with that tool or use SEMRush.

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Contact Us with Questions

That’s really it. If you have any questions, just leave a comment below this video. Or you can reach out to me.

My local business phone number is 828-348-7686. You can also email me at jeremy@pushleads.com.

And on my website, you can do a free SEO audit that will tell you how well your website is performing for a search phrase in Google.

Well, let me know if you have any questions. I would love to help you out with any questions, thoughts or concerns you have.

I’m Jeremy Ashburn with PushLeads.

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Connecting with Your Customers

Social media is an excellent communication method. You can reach your customers and help build your brand’s image and awareness. Although, you may find yourself working hard on a post only to see it fail engagement-wise.

You might be discouraged and wonder if it’s even worth it to continue posting on social media for your business. We think it is. Not only is it a great place to share updates and critical information, but your potential and loyal customers can interact with you and your brand directly. In this guide, we’ll look at five key takeaways about social media and its timing.

Why is Timing Important?

Engaging your customer base is essential. You need to consider that there are many people out there, and there’s no way to know which platforms your audience engages with more. We believe that timing is vital to delivering great marketing.

Timing can affect your audience’s ability to remember and engage with your marketing messages. Messages can affect their willingness to pay more attention to your brand. It’s imperative to understand the psychology behind timing and who engages the most with your social media posts.

What is the Best Time to Post on Social Media?

You should aim to publish all your content on social media at the best time for that specific platform. These times can differ based on platform, but the way to find out is to look at your analytics.

For example, Instagram has an excellent analytics interface to track engagement metrics such as time, demographics, and location. Age appears to play a significant role in whether a person prefers to use the different platforms. Younger people prefer posting to social media early in the morning, while older people prefer posts at night.

When should you post on social media?

Most people are awake and busy from about 7 a.m. to 9 a.m. If you want to reach your biggest audience during that time, you need to start posting at 6 a.m. These hours are also ideal if you’re going to reach your customer demographic in the Mid-America region.

Location is also a Major Factor that Affects Time.

Depending on what coast your audience is on could affect when they see your posts. Obviously, posts done early in the morning in the East Coast time zone won’t be read by people on the West Coast who are still asleep.

Who should I post for?

You should post for your ideal customer (the one who will benefit from the content). Try and avoid posting content aimed at a specific audience, as this could be counterintuitive. You may want to have a niche, but don’t pigeonhole yourself.

You want to have some form of consistency in your content. You’ll want to target your audience with each post in a way that you think will benefit them most. Don’t post for likes, comments, or follows—think about how you’re helping your customers.

What Should I Post?

Before you even start trying to figure out when to post, you need to define your overall audience. It’s important first to understand who is reading your posts. You might be running an e-commerce store or business blog. It all depends on the business.

Video content is one of the most popular forms of online content. According to HubSpot, 54% of users want to see video content from the brands they love.

Many people have come to expect information to be presented via video. However, because of the variety of devices people are using these days, it’s essential to use the right tools for your audience.

A combination of media is the best choice when it comes to social media content. You should be posting photos, videos, blog posts, and even podcasts—depending on your industry.

How Many Posts?

A successful business has a variety of audiences and a variety of content they want to promote. If you don’t post enough or at the right time, you will end up going under the radar of potential customers.

There is no set number on how many posts you should make. 

There just isn’t. At PushLeads, we believe consistency and quality are more crucial than quantity. If you’re producing great content at least 3-5 times per week, you are on your way to building a solid base of helpful and engaging content.

If you’re trying to nail down your social media strategy for your brand, reach out to us at PushLeads. We’re experts at digital marketing and love to help business owners like you succeed.

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Last year, businesses spent over 306 Billion on digital marketing. Where are you going to invest your marketing dollars this year? Most small and medium-sized businesses are asking this question right now as they draw up their 2021 digital marketing budgets. If you’re looking to choose the right marketing agency partner, it’s important to understand what a marketing agency is and what services they provide. “What is a marketing agency?” In this blog post, we’ll answer that question as well as give some tips for choosing the best marketing agency for your business. Let’s dig in!

What is a Marketing Agency?

The answer to the question “what is a marketing agency?” is simple enough to define: marketing agencies help businesses to advertise their products and services through different channels like direct mail, traditional media like print and TV, and digital. There are many kinds of marketing agencies: Large business marketing agencies (think: The Martin Agency, VML, Ogilvy, BBDO, etc.) Niche marketing agencies who specialize in specific niches, Community marketing agencies, which are composed of small teams of people who specialize in different aspects of marketing. In other words, there are many ways to approach a marketing agency. By studying the types of marketing agencies and their services, you’ll be better equipped to find the right one for your business.

Understanding the Services Marketing Agencies Provide

Before diving into the how-to’s, it’s important to understand the scope of the services marketing agencies provide. When you hire a marketing agency, you’re hiring a business-oriented partner with experience and access to resources. This means they’ve dealt with a wide range of clients and understood the impact of different advertising approaches and tactics. In addition to services and access to the right tools and resources, agencies also help you communicate with your customers. Communicating with your customers requires to focus on the audience, the communication channel, and appropriate marketing metrics. That’s the scope of the services a marketing agency can provide for your business. Now that we’ve got that covered let’s dig into the how-to’s.

How to choose the Best Marketing Agency for your Business

These are the questions you need to be asking potential marketing agencies while interviewing them:

1. What size budgets do you work with? You need to understand your budget and what you’re willing to spend with a marketing agency.

2. Give me an example of your transparency. If an agency looks like it is hiding something, then it probably is. Only work with marketing agencies that you fully trust.

3. Can you provide case studies? Be sure that you can size up the agency’s credibility and experience. Ask for client references and testimonials.

4. How do you run their own business? If a marketing agency can generate their own leads, that’s a good sign that they’ll be able to do the same for you.

5. What are your KPI’s? How will they measure your success? You’ll need to determine this, long before you sign a contract.

6. What results do you promise? There are plenty of agencies that promise the world, but fail to deliver. Find out what makes them different.

7. What do you charge? Generally speaking, higher priced agencies deliver better results. It’s better to not cut corners when searching for the right agency.

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Do you have a local business? If so, you need to be using digital marketing to grow your client base. Don’t make the mistake that many local businesses make! Don’t make the mistake of thinking that your business does not need digital marketing. These days, it’s easier than ever to target customers in your local area and introduce your business to them. Here are five ways that you can grow your business with digital marketing.

Using Social Media to Get Free Leads

In the modern age of digital marketing, you can gain exposure to potential customers for free. You don’t even need to spend money on ads! For example, you can introduce your business to your customers on Facebook. You could send a free print invitation to your customers to receive a special offer. The best thing about digital marketing is that it enables you to diversify your marketing. You can engage with your audience in so many different ways. Your customers will know you in different ways. For example, you can have an affiliate program that provides you with links to products that your customers will be interested in promoting. You could also create contests to generate interest that way.

Improve Your Brand Awareness

Building brand awareness is the key to successfully reaching local customers, particularly in this digital age. You need to be actively targeting customers. Instead of talking about your business to yourself, you need to actively talk about your business to others in your local area. One way of getting started with this is to begin by putting up Google Adwords, Youtube videos, Facebook ads, and any other digital marketing strategy that you have available to you. Don’t be afraid to try something new Nobody likes doing something new. The fact is, when it comes to digital marketing, you can try something new every day. If you have been doing things the same way for a long time, you may need to rethink your digital marketing strategy.

Invest in Paid Advertising

You might not have noticed it, but paid advertising is a big part of how Facebook, Google, and Twitter reach out to customers. If you want to target customers in your local area, you might be surprised by how much money you can spend on paid advertising. Just look at Google’s AdWords tool, and you’ll see that businesses that use paid advertising receive a lot more clicks, and they can reach out to more customers. Contribute to your local community Social media is a fantastic way to connect with your customers, and you can also help your local community in a very different way. The best thing to do is to set up a profile on Twitter, Facebook, and Instagram, where you can not only post all the news about your business, but you can also create events and receive followers from them.

Establish your presence online

If you do not have a website or online presence, then you have no chance of getting customers. A business website is the best place to get customers for your business. If your business website doesn’t exist, then you have no chance of getting new clients. You need to set up a website for your business and create a blog for people to read about you, your products, or services. People are often reluctant to open up their wallets to buy something until they know you are offering it. If you’re in startup mode, use a free website site like Squarespace or Weebly to set up a site and a blog for your business. If you don’t have design expertise, then you can outsource that to a designer. Set up the business website and blog now, and you will save time and money later.

Also, remember that SEO is going to be the main way that potential customers are going to find you. Because SEO is complicated, it really makes sense to hire a SEO Specialist who can do keyword research for you, make a SEO Blueprint, and help you implement SEO on your site.

If you already have a business website and want more leads, then consider hiring a SEO Agency (like us) to do ongoing SEO for your business. We usually spend 1 hour doing an a SEO Evaluation, keyword research, checking your onpage SEO, and finding out your rankings. Going forward, we’ll meet with you on a weekly or bimonthly basis to move your website up to the top of Google.

Give Your Customers the Tools they Need

One of the best things that you can do to grow your business is to give your customers the tools they need to find you. There are lots of social media sites out there. Use Facebook, LinkedIn, Twitter, and Pinterest to promote your business. You can advertise your business as a local spot to have lunch or drink with friends. Use online ads and text message marketing to get the word out to people. This is much easier than having your employees drive around to hang up business signs or stick flyers in mailboxes. Social media is a great tool to get people interested in your business. Do you know what is one of the best social media sites? Social media. Yes, you have heard it before; social media can help you grow your business.

Making the Right Decisions

Digital marketing is becoming an increasingly important part of every business. It’s all too easy for businesses to ignore this entirely, primarily when traditional marketing methods work so well for them. However, the right digital marketing strategy can help you target your customer in the right way and gain more exposure for your business. Make the right decisions for your local business today, and watch your business grow.

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Is your business visible to your potential customers? If you haven’t invested in honing your local SEO, you’re missing out on quality leads on mobile and desktop. After all, you are a local business looking for local customers. Local SEO isn’t all smoke and mirrors, as many people think. That’s why we’re here to clear it all up. It’s the combination of several tools and strategies. Let’s look at four ways to boost your local SEO rankings and help more of your customers find you, exactly when they need you.

Use These Four Tips Immediately to boost your local SEO.

Optimize your Google My Business Page

There are dozens of ways that you can optimizing your Google My Business page, or GMB for short. Google My Business pages allow you to highlight special deals and sales for customers in your area, as well as call attention to local events.

You can start by adding a “Direct Connect” link on your website. In order for this to work, you’ll need to link to a listing of your business on Google Maps, Google My Business, or Google Business Search.

Close-up view of businessman using Google Pay paying for public

From there, you’ll want to do some cleaning and updating of the information available on your page. Use this space to gather more local leads and keep them engaged on the web. You can also use your Google My Business page to showcase your business online.

GMB pages provide essential information, like phone numbers, addresses, hours, and more. Additionally, these pages are home to one of the most essential and most-searched-for aspects of modern-day businesses: reviews.

Grow Your Business with Local SEO

Ask your Customers for Reviews on Google

Everyone wants to tell the world what they think about a product, service, or restaurant. Do your customers do the same thing for you?

According to a study by the Institute for Private Consumer Research, over 70 percent of people trust online reviews as much as personal recommendations.

If you aren’t asking customers to rate you on Google, you’re missing out on one of the best online marketing methods. It doesn’t take much time at all but can lead to big rewards.

No matter the type of business you have, Google can help you solve your local SEO challenges with its comprehensive reviews. Your loyal customers provide these reviews.

Make Sure you Have a Website

A website is an essential tool in your local SEO arsenal. It’s far more important than the ads you put on Google. Your website can drive leads and keep customers from moving on to a competitor.

With a custom mobile app and live chat feature, you can provide your customers with instant access to your company’s resources. This goes a long way to improving your search rankings.

Your customers need to see you, and a website is the fastest way for them to do that.

But this is more than just a website. You need to have an active website. This is not a passive way to build your company, as we’ve seen with startups who aren’t actively trying to develop their websites. We’ve seen other companies’ websites flop after moving their focus away from their website’s construction and performance.

When paired with excellent web design and branding, things like local SEO keyword usage in webpage copy, meta tags, alt text, etc., will boost your local ranking to gain the visibility you’ve been looking for.

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Create a Link Profile

Many businesses that employ search engine optimization already have solidified link profiles, but this doesn’t mean your efforts should stop there.

It’s a good idea to link to other local business pages on relevant social media platforms to create a community-based effect. Doing so will strengthen your brand and provide your customers with a constant stream of content from local businesses.

This helps build a solid and loyal customer base. It’s essential to remain true to your brand’s tone. If you’re a mom-and-pop shop or restaurant, for example, you shouldn’t link to a golf shop, gym, or spa. Remember, these brands are not the same as you.

Consider Local SEO

There’s no shortage of digital marketing strategies. Still, suppose you’re looking for tools to help your business grow and maintain its presence online and in town. In that case, a focus on local SEO needs to be considered.

At PushLeads, we can help you tailor those local SEO efforts to your business model and bring in customers with cash in hand.

We can help your business rank online and locally. Check out our free SEO audit tool and contact us today to get on track for local SEO ranking.

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Introduction

Google Ads is one of the most powerful advertising tools on the internet. But, it can also be one of the most confusing. That’s because every strategy out there has a different effect on your ad spend. Depending on what you’re buying, you’ll need to use Google Ad to achieve your goals. But, to do that, you need to understand the different types of bidding strategies.

Choosing the Right Strategy

With Google Ads, it’s all about choosing the right strategy. Using a solid strategy will increase your conversions, lower ad costs, and take your performance to the next level. Do you know what you’re doing? If you don’t, you can blow through your entire budget in just a few days. But, making the right moves means boosting your campaign performance to new heights. One study from Medium found that changing Google Ads bidding strategies lead to a 142% increase in conversions. In the post, we’ll look at different types of Google Ads bidding strategies, and how to use them to your advantage.

Google Ads Bidding Strategies

Some users prefer to use the exact same ad strategy for all campaigns, while others opt for more flexible strategies. Always keep in mind that you’ll need to use multiple strategies to target your audience.

One way to stay focused is to use bid strategies on different campaigns. Using different bid strategies allows you to set up different bids for each campaign, so you can create a more efficient ad spend. You can set bids for a fixed price, a fixed cost, or bid on a CPA. Bid strategies also give you the ability to specify how many impressions you’re willing to pay for, and the total budget. But, most importantly, you can set bids to match your budget, and the resulting ads are guaranteed to have the exact same results. Another strategy that many marketers use is to split the Google Ad budget across several bidding strategies.

The Cost-per-Click (CPC) Bid Strategy

The CPC bid strategy is the most straightforward. You bid on your ad and wait to see what Google will give you back in return. Click-through rate (CTR) is the most important metric for your ads, so increasing your CTR will increase your conversions, and CTR is directly related to CPC. Every type of CPC bid strategy works, and it’s all based on how Google chooses to show ads to the searchers it’s tracking. The keyword you target is the only thing they’ll factor into this decision. As long as you’re adjusting to your target keyword, this strategy will yield you the best results.

The Target Cost-per-acquisition (CPA) Bid Strategy

One of the simplest bidding strategies is the Target Cost-per-acquisition (CPA) Bid strategy. This strategy uses a combination of bid prices, ad position, keywords, and ad copy. It’s a very popular approach, with Google Ads showing over 15 billion in total ads for this bidding strategy. Target cost-per-acquisition bids work best with ad copy that is simple and actionable.

For example, if you want to sell tickets to a music concert, you might write in your ad copy:

Join www.buy.ticketleap.com and get tickets to the sold-out Drake concert on Wednesday. Buy a ticket to the sold-out Justin Timberlake concert on Tuesday.

This simple copy is simple and measurable. By adding this simple keyword, your conversion rate is going to be much higher.

The Target Cost-per-impression (CPM) Bid Strategy

CPM bidding is the simplest of all Google Ads strategies, and it’s the most inexpensive way to run a targeted ad campaign. The CPM model only requires a simple divider: Cost-per-impression (CPI) is the amount you’re willing to pay per impression on your ads. The conversion rate (CTR) is the number of conversions a user experiences on your ad. You should use Google Ads CPC bidding when you have a very low CTR and your CPI is high. To increase your CPC, start by lowering your CTR. This is known as “channel regression.” Use this conversion rate calculator to analyze your CTR. A low CTR indicates that your ads are getting lost in the noise. Once you know your CTR, you can go back to the conversion rate and start decreasing your CPI. For example, if your CTR is 0.

The Quality Score Bid Strategy

Another type of Google Ads bidding strategy is the Quality Score Bid strategy. Quality Score Bids are a great way to increase conversion rates by making your bids more competitive. It works like this: Under Quality Score Bids, you bid below the minimum bid (typically $0.30 or $0.50). After your bid, you’re evaluated against competitors. If you beat their bid by more than $0.05, you’ll be marked “High Quality.” If you beat it by less than $0.05, you’ll be marked “Low Quality.” This is a very effective bidding strategy for the campaigns that are easily performing (and have a high potential for higher conversion rates). To learn more about Quality Score Bids, check out this article from Criteo.

Using the Right Strategy

Before you go all-in on any marketing strategies, make sure you’re using the right ones. Your Google Ads strategy is crucial to growth and helps you gauge the right balance between conversions and costs. If you don’t get your strategy right, your ads will be too expensive, and you’ll be wasting time and money.

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