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Video

Video Content is fabulous because it increases engagement, lengthens time spent on site, and is a great way to connect with your audience.

Why Is Video Content Important for Marketing Strategies?

For businesses to succeed, they require a variety of factors, including engaging products and services, visionary leadership, and much more. But a story is what your brand actually needs in the clamorous marketing environment of today.

Because stories arouse emotion, they make for stronger marketing. They can shape our perceptions of who we can rely on, appeal to our nostalgia, and aid us in making sense of complicated data. A genuinely good tale may sum up a company’s personality in under three minutes, and creative stories can increase your persuasiveness.

A video content strategy is essential since videos are bite-sized, memorable, and measurable. These characteristics not only make it ideal for your audience, who loves short, interesting pieces, but they also make video the format of choice for all marketers.

You can utilize video to share customer success stories and to motivate marketing-specific actions.
Beyond its exceptional capacity to convert customers like no other medium, video has evolved into a particularly important tool for data-driven marketers. This is so that you can track and meaningfully gauge audience interaction for videos.

By using content engagement metrics, you can determine which assets are genuinely resonating and link your videos directly to the deals they are helping to influence. In order to discover their most engaged prospects more quickly and demonstrate the effectiveness of game-changing initiatives, marketing absolutely needs this reporting.

Now You Can Edit YouTube Videos That Are Already Published

edit-youtube-videos

For video content creators, I have great news! You can now post videos and then, later on, make corrections to them, thanks to a new feature from YouTube. That’s right, you can edit YouTube videos after they’ve already been published!

YouTube creators can now add corrections to videos that are already published. Before this, the only way to correct a mistake in a recorded video was to delete it, revise it, and re-publish it.

The previous method of handling watch time and engagement data lost in the process created more issues than solved. YouTube creators usually address their mistakes by adding a note in the description or the comment section if they address them.

However, the information is useless if the video is embedded on another site.

You can now correct existing videos in a way that is immediately visible as the video is being viewed.

YouTube video corrections work like this:

The YouTube corrections feature is a mixture of old and new. It requires creators to point out mistakes and explain them in the video description section. What’s new with this release is the ability to draw attention to corrections as the video is playing.

A notification card will appear throughout the video to alert you that a correction has been made. You can see a text correction or clarification in the expanded video description by clicking on the card.

This solution isn’t perfect, but it will surely make it easier for viewers to notice when a creator corrects an error and provides the correct information.

Read next: SEO Trends for 2022 

For SEO audits, click here to book your appointment.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

How to SEO for YouTube

YouTube is one of the world’s most popular social media networks. YouTube had two billion monthly active users as of July 2020. In terms of content, 500 hours of video are added to YouTube every minute.

This number alone demonstrates the difficulty of ranking on YouTube searches. You may, however, improve your chances of appearing for the keywords you care about by learning SEO for YouTube, so you can optimize your videos and get them seen by more viewers.

Optimize Your YouTube Channel for SEO

Let’s look at the best strategies to optimize your YouTube channel for SEO:

1. Locate Keywords That Are Extremely Relevant

The importance of keyword research in YouTube SEO cannot be overstated. It aids in ensuring that your channel ranks first for relevant search queries.

Here are a few approaches to come up with a keyword list for your channel:

Suggestions from YouTube

Find words that are being searched by your target audience by using YouTube Suggest. Simply type a wide keyword into the search bar, and a selection of related inquiries will appear. For example, when I typed “search engine optimization,” YouTube suggested “search engine optimization tutorial,” “search engine optimization course,” and so on.

The next step is to add an asterisk (*) before your seed phrase to make your search query a “wildcard.” It adds a “postfix” to your search word. I modified the suggestions when I entered “*” before the previously searched term, and other keywords were among the new suggested keywords.

Make Use of a Tool

Keyword research tools on YouTube can make it simple to locate the best-performing keywords. TubeBuddy is one such service that delivers appropriate keywords to authors.

TubeBuddy provides a Chrome addon that aids in the discovery and analysis of keywords on YouTube. After you install the extension, the “search explorer” overlay will appear on the right side of the results page, displaying average monthly searches, competition level, related searches, and most used tags.

The keyword score of “poor” implies that targeting the term “search engine optimization” is a terrible idea because it is exceedingly competitive and difficult to rank for. Keywords in the “average” and “good” categories should be looked for.

2. Use copy-writing to create engaging and SEO-friendly content.

Copy-writing ensures that your material is both convincing and search engine optimized. If you want to boost the SEO of your YouTube videos, you’ll need to understand copy-writing. Copywriters for social media are dubbed “modern madmen.” Good copy-writing helps viewers connect with your video, which increases engagement and, most crucially, improves its ranking.

Here are the three most crucial areas where copy-writing can help you enhance your YouTube channel’s ranking:

  • Making a script for a video, as previously stated, it is critical to provide closed captions in your videos so that YouTube can crawl them.
  • Good copy-writing aids in the creation of an SEO-friendly script, increasing your chances of ranking.
  • Write video descriptions that provide your audience and YouTube with more context.
  • Creating enticing names that entice users to click.

3. Recognize search intent and create videos that reflect it.

The purpose of searching for something on YouTube is referred to as search intent. You’ll be able to better please your viewers and boost the average watch duration if you understand their search intent (a key YouTube SEO factor).

Figure Out What Your Search Purpose Is

seo-for-youtube

Enter your search term and look over the top results. For example, I typed in “stock market analysis” and received the following results from YouTube. The word “how-to” appears in the top three results. It suggests that individuals are looking for a step-by-step guide on how to establish a business.
When you search for “best online business,” you’ll see that the majority of the top results are videos that are similar to listicles.

Search for numerous terms related to your channel’s topic and assess the top results. Remember the titles of the videos at the top so you can refer to them when selecting what kind of content to create for those keywords.

4. Look at the “What’s Next” section.

The “up next” area could be a goldmine for you when it comes to identifying and producing the perfect type of content for your channel.

On YouTube, type in your seed term, click the first few results, then look at the suggested videos.

If YouTube recommends a video, it’s for one of the following two reasons:

  • The video appeals to a similar demographic.
  • Many people are looking for information on that subject.

A person who is interested in the current video for any reason is likely to watch the suggested content.

You’ll get a better notion of the type of content YouTube prefers if you examine those videos. I would also suggest watching those videos. This will bring up a new collection of “up next” videos for you to watch.

For example, if you watched one of the suggested videos YouTube will give a new set of recommendations.

After a few iterations of this procedure, you’ll have a list of ideas for creating watchable content.

5. Consistently provide high-quality content.

YouTube is flooded with video creators, and in order to rank at the top, you must stand out. No matter how aggressively you execute YouTube SEO, if your material isn’t good, you won’t see any favorable outcomes (at least not for the long term).

However, there is no universally accepted definition of “excellent content.” It all relies on your target audience’s preferences and what’s currently ranking first for your target keywords.

Examine the top ten videos for the following:

  • What aspects are they concerned with?
  • What did they overlook?
  • What is the duration of their video?
  • What method are they using to describe the video?

Create a strategy for making a better video than the ones at the top. This should be a repeatable procedure. Your main goal is to cultivate a subscriber base and long-term relationships with your target audience. Then, make it a point to post high-quality information on a regular basis.

Each Video Should Be Optimized

6. Make sure each video you upload is optimized.

You can improve your chances of coming up first in relevant search queries by optimizing each video you publish. The following are the seven main aspects of video optimization:

  • Description
  • Tags
  • Closed captions
  • Title
  • Thumbnail
  • End Screens
  • Cards

 

seo-for-youtube

Let’s look at how you may make your video more appealing with each of these:

Title

The click-through rate is directly influenced by the title of your video (CTR). It suggests that if you don’t put extra care into your title, the rest of your work could be for naught.

The title of your video should be:

  • Concise and clear (to the point)
  • Address the issues that your viewers are experiencing and provide a solution.

Also, organically include your primary keyword in the title.

Thumbnail

Users are more likely to click on your video if the thumbnail is appealing. Your thumbnail should be a good match for your title. Here are two examples of search results for the term “healthy food.” The thumbnail for the first video reflects the same thing indicated in the title. The second, on the other hand, is made up of images of nutritious foods. Similar to the second video, you should develop a thumbnail that illustrates what the user can expect from the video.

Description

YouTube uses the description to figure out what your video is about. The higher you rank, the better the platform understands it.

Here are four things you can do to make your description more effective:

  • In the first 25 words, include target keywords (those you didn’t include in the title).
  • Write a 250-word summary of the situation.
  • Make sure your keyword occurs three to four times.
  • Include terms from latent semantic indexing (LSI).
  • Include links to additional videos on your channel that are related but don’t include more than seven.

Tags

Tags are another technique to give your video more context and improve its chances of ranking higher in search results. YouTube suggests that you use words that best describe your video.

Closed Captions

Closed captions, often known as video transcripts, assist viewers in better understanding your material. Your audience could be from any country, and your language may not be their first language. Furthermore, YouTube can crawl your closed captions, so allowing them will almost certainly benefit you.

Cards

YouTube Cards can help you get more people to watch your video.

You can persuade users to take one of the following five steps:

  • Another video to watch
  • Go to a different YouTube channel
  • Make a charitable donation to a non-profit organization.
  • Take a poll.
  • Go to an external website.

Cards appear in the video section at the upper right.

End Screens

End screens, like cards, are designed to entice users to spend more time on YouTube. You can include links to videos you believe the viewer should see next. This boosts the amount of time spent on your YouTube channel as well as the amount of traffic it receives.

Make sure the videos you suggest at the conclusion are closely linked to your presentation topic.

 

In Closing

It’s not as difficult as it appears to get your YouTube channel to the top of the search results. You can easily outrank your competitors using the strategies discussed in this article. It is, nonetheless, critical to publish high-quality content on a regular basis.

Remember that SEO for your YouTube videos is an ongoing effort.

Finding a competent SEO agency like PushLeads that specializes in SEO, will help you not only get more views on your YouTube videos, but we’ll help you increase subscribers and grow your audience. Contact PushLeads TODAY! We’d love to help you Be Visible & Grow!

Thank you for stopping by today! If you enjoyed this post, you may also like:  Research Based Tips for Effective Video Marketing

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

What is a Search Engine?

Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet.

Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

#1 Back in the 90’s

And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google.

And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.

Want to Learn More?

So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.

So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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Video Transcription

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”3/4″][vc_column_text]

What is a Search Engine?

[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet.Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”17900″ img_size=”full” css_animation=”fadeIn”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”17901″ img_size=”full” alignment=”right” css_animation=”fadeIn”][/vc_column][vc_column width=”3/4″][vc_column_text]

#1 Back in the 90’s

[/vc_column_text][vc_column_text]And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google.And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_heading style=”style_05″ title_font_options=”tag:h5″ subtitle_font_options=”tag:h3″ subtitle=”See how well your site performs for SEO”]Free SEO Audit[/dfd_heading][vc_row_inner css=”.vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_inner][vc_column_text]

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

Video Transcription

Hey guys. I’m Jeremy Ashburn with Pushleads. We’re continuing to do videos about SEO, and what is SEO, and how does it work. I covered those questions in other videos. In this video we’re going to talk about how long does it take SEO to work.

About SEO

SEO, of course, is making your website show at the top of Google. I always think of SEO sort of like planting a garden. If you plant a garden today, it’s going to take about, say, five or six months from the point of planting the garden, to watering the seeds, to, of course, they’re in the sunshine, and they’re in the rain, and you’re weeding the garden, that kind of thing. It takes about five months.

In SEO, it’s very similar. You’re going to have a process where it’s going to take about five months, five or six months, from the point when you start the work to where you really start getting a harvest. If we’re playing chess, SEO is like the long game. If I’m playing against you, and you’re playing against me in chess, then the long game of chess is going to be, “Hey, I’m going to beat you in the long term. I’m not going to beat you in the short term, not going to beat you in five moves. I’m going to beat you in about 100 moves, or 200 moves.” SEO is that same way. It’s going to take about 100 or 200 moves. It’s going to take three to six months.

How Long Does it Take SEO to Work?

Essentially, to answer your question directly, how long does it take SEO to work? My best recommendation is three to six months. The best thing to do is to do SEO for three moths, see how it’s going, but really, you’re going to see the biggest fruit of your efforts after six months of doing SEO.

If you want to learn more about Pushleads, you can go to PushLeads.com, and we have an audit. You can do it on site, you can do an SEO audit if you’re a business, and find out how well your website is performing for a certain search phrase. Thanks a lot.

Want to Learn More?

If you’d like to learn more about how SEO works, you can call us directly at 828-348-7686, email us, or go to do theSEO audit below. The SEO Audit will tell you how strong your website is for a particular search phrase.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”20″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”18″ screen_tablet_spacer_size=”16″ screen_mobile_spacer_size=”15″][vc_column_text]

Video Transcription

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”3/4″][vc_column_text]

What is a Search Engine?

[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet.Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”17900″ img_size=”full” css_animation=”fadeIn”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”17901″ img_size=”full” alignment=”right” css_animation=”fadeIn”][/vc_column][vc_column width=”3/4″][vc_column_text]

#1 Back in the 90’s

[/vc_column_text][vc_column_text]And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google.And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_heading style=”style_05″ title_font_options=”tag:h5″ subtitle_font_options=”tag:h3″ subtitle=”See how well your site performs for SEO”]Free SEO Audit[/dfd_heading][vc_row_inner css=”.vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_inner][vc_column_text]

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
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Video Transcription

[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Pushleads. We’re continuing to do videos about SEO, and what is SEO, and how does it work. I covered those questions in other videos. In this video we’re going to talk about how long does it take SEO to work.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

About SEO

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]SEO, of course, is making your website show at the top of Google. I always think of SEO sort of like planting a garden. If you plant a garden today, it’s going to take about, say, five or six months from the point of planting the garden, to watering the seeds, to, of course, they’re in the sunshine, and they’re in the rain, and you’re weeding the garden, that kind of thing. It takes about five months.In SEO, it’s very similar. You’re going to have a process where it’s going to take about five months, five or six months, from the point when you start the work to where you really start getting a harvest. If we’re playing chess, SEO is like the long game. If I’m playing against you, and you’re playing against me in chess, then the long game of chess is going to be, “Hey, I’m going to beat you in the long term. I’m not going to beat you in the short term, not going to beat you in five moves. I’m going to beat you in about 100 moves, or 200 moves.” SEO is that same way. It’s going to take about 100 or 200 moves. It’s going to take three to six months.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”17880″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

How Long Does it Take SEO to Work?

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_single_image image=”17881″ img_size=”full”][/vc_column][vc_column width=”2/3″][vc_column_text]Essentially, to answer your question directly, how long does it take SEO to work? My best recommendation is three to six months. The best thing to do is to do SEO for three moths, see how it’s going, but really, you’re going to see the biggest fruit of your efforts after six months of doing SEO.If you want to learn more about Pushleads, you can go to PushLeads.com, and we have an audit. You can do it on site, you can do an SEO audit if you’re a business, and find out how well your website is performing for a certain search phrase. Thanks a lot.[/vc_column_text][vc_column_text]

Want to Learn More?

[/vc_column_text][vc_column_text]If you’d like to learn more about how SEO works, you can call us directly at 828-348-7686, email us, or go to do theSEO audit below. The SEO Audit will tell you how strong your website is for a particular search phrase.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”15″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ screen_normal_spacer_size=”12″ screen_tablet_spacer_size=”10″ screen_mobile_spacer_size=”10″][dfd_heading style=”style_05″ title_font_options=”tag:h5″ subtitle_font_options=”tag:h3″ subtitle=”See how well your site performs for SEO”]Free SEO Audit[/dfd_heading][vc_row_inner css=”.vc_custom_1506353600450{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_inner][vc_column_text]

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

What is a Search Engine?

Hey guys. I’m Jeremy Ashburn with PushLeads. And we continue to make videos about SEO and answering common questions about SEO. So in this video, we’re going to talk about Search Engines. What is a Search Engine? Essentially a Search Engine is something that crawls the internet, that finds different pages across the internet and organizes them in such a manner to where people can go to that Search Engine and find things on the internet.

Of course, the web itself is billions and billions of pages. I think it’s 12 billion pages and counting. So essentially, there’s so many pages that people can’t find exactly what they’re looking for. And so Search Engines organize that data in such a way where we can find what we’re looking for.[/vc_column_text][vc_column_text]Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

#1 Back in the 90’s

And even way back in the late 90s when I was actually studying graphic design and learning about Search Engines myself, I really found that Yahoo was not as such a good Search Engine as Google was. And back then, there was something called Netscape and that wasn’t as good as Google. And so I remember going down through every computer in the Mac lab at that time, we had a Mac lab with a bunch of like 20 or 30 computers. I remember going through and changing the homepage of all the computers to Google. Because I was thinking, if I search for something, I find what I’m looking for a lot better with Google.

And so Google, of course is the number one Search Engine out there. I think it accounts for like 80-90% of the total search traffic. So if we’re thinking about optimizing your site for search engines or we’re thinking about making your business show up in search engines, we’re really talking about making your business show up in Google. Yahoo and Bing and all the other ones only account for 10-15% of the total search engine market sharing.

Want to Learn More?

So, anyways, that’s a little bit about search engines and how the whole process works. And if you want to learn more directly, if you want to learn how your business can be visible at the top of Google, you can give me a call directly. My number is 828-348-7686. Or you could go to pushleads.com and right there you could do an SEO audit. And what we’ll do here is find out how strong your website is performing for a search phrase. And we’ll compare that to other metrics as far as how well your website is performing.

So I’m Jeremy Ashburn with PushLeads. Thanks a lot for your time.

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Video Review

By Jeremy Ashburn
September 25th, 2017

What is a SEO?

Hey guys. I’m Jeremy Ashburn with Push Leads. And, right now we’re just gonna ask ourselves some of the main questions that clients ask me throughout the year. So, the very first question is, what is SEO?

Defining SEO

So, SEO is essentially, is the process of making little inside tweaks and outside tweaks on your website, so that over time your website becomes more search engine and friendly to Google. Essentially, your website looks more streamlined and beautiful to Google.

Learn all about SEO with PushleadsAnd, these little inside tweaks could be changing different words around on your website, finding really common search phrases that people are looking for, and also making inside tweaks on the back end. Like, adding a site map and other technical things that we’ll do over time.

And what happens is, over time all these little inside tweaks add up along with outside tweaks, such as other websites linking towards you and other properties across the web with your name, address, and phone number. Those are called citations.

So, over time, all of these little inside tweaks and outside tweaks add up to where your website looks more beautiful at Google and you start moving up to the top of Google, and other search engines for common search phrases.

SEO Compared to Falling in Love

I kind of think of this whole process like falling in love with somebody. You go on a first date with somebody, and it’s like oh, I think you’re kind of cute or, I’m interested in you. And then over time, then you go on the second and third date. And maybe their buying you flowers, or taking you to the movies, or taking you out to dinner.

Learn all about SEOOr maybe over time, you’re doing more and more things, and over time, maybe after 10 or 15 dates, you’re like hey, I think I’m falling in love with this person. Well, SEO is very similar in the sense that you’re making these changes over time.

You’re doing all these little things, and Google begins to fall in love with your website because you’re doing things that Google loves. And essentially, Google sort of falls in love with you. I know it sounds kind of crazy, but it’s totally how it works.

You probably heard … We’ve probably all heard the expression that, it’s all the little things, right? When you’re falling in love it’s all the little things that somebody does, that makes you think wow, this person really loves me.

You bought them dinner, you took them out to a drive-in movie theater, whatever it is. And so, essentially SEO, getting back to what is SEO. SEO is making all these little inside tweaks and outside tweaks to your website over time so that Google then falls in love with you and you show up at the top of Google for common searches.

And, when you show at the top of Google for searches, then that begins to change your business, because more people can see you at the top of Google. They can call you, they can walk into your business, they can do a contact form submit on your website and, your business can start to grow.

Want to Learn More?

So if you want to learn more about how this works you can call me directly at 828-348-7686, or go to pushleads.com where you can do an SEO audit, and we’ll find out how strong your website is for a particular search phrase.

I’m Jeremy Ashburn with Push Leads, thanks.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.