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Web Traffic

It’s one thing to show up in searches at the top of Google, it’s another thing to actually get visitors to your site from Google.

Increasing Organic Traffic with a Blog

There are numerous compelling reasons for businesses to blog, but one, in particular, stands out: improving keyword ranks and organic search traffic. 

The amount of terms a website can rank for is proportional to its size. That is, more indexed pages equals more ranking opportunities. The number of pages on a website before it becomes bloated and difficult to navigate is somewhat limited for small and medium-sized businesses. It’s time to get serious about developing blog content once you’ve reached your maximum pages for services, products, case studies, and so on. 

A blog is frequently the difference between a 50-page website and a 500-page website. As a result, blogging is an important technique for SEO and traffic generation. 

When I bring up the concept of blogging, the most common objection I get is, “What am I going to write about?” Quite simply, you should write about your niche’ using keywords. Because you’ll be writing about your sector on your blog, it’ll be a great fit for creating content around the long-tail keywords you want to rank for. 

In this article, we'll go through how to use a blog to increase your organic traffic.

organic-traffic

1. Know who you’re trying to reach. 

You’ve probably heard the expression, “you catch bees with honey.” Honey is a favorite food of bees. Consider trying to sell oranges to a consumer who is looking for apples. Are you able to sell them a couple of oranges? Yes. Is it going to be more difficult? Definitely, understanding your customer’s wants puts you in an excellent position to close a deal or build a connection. Give apples to customers who are looking for them. It wouldn’t be a leap to present them with apple-based products like juices and pies. 

To create material that your audience wants, you must first understand them. Establishing your buyer persona is the first step. As you go further into the process, a buyer persona will represent your ideal consumer and will shape and steer your strategy. A buyer persona can be created using a combination of market research and data from existing consumers. In essence, like bees with honey, you’re finding your target audience and knowing their desires and requirements in order to better attract them. 

Keep in mind that your target audience is likely to alter and evolve over time. Make sure you review your target audience on a regular basis so you can better tailor your material to them. 

2. Make a list of keywords. 

Let’s be honest. You won’t be able to take the top search engine result for the term “blog” very soon unless you’re Blogger, Wikipedia, or WordPress. And that’s perfectly fine. You may still get creative and capture a significant portion of traffic by considering how people search. 

The majority of seasoned Google users understand that utilizing broad phrases will not bring them where they want to go. Instead, users usually look for keyword phrases like “how to use a blog.” If you use a keyword research tool to compare “blog” and “how to utilize a blog,” you’ll notice that the former has more difficulties ranking than the latter. 

Simply said, this indicates that the keyword phrase “how to use a blog” has a better probability of ranking. Although your chosen keyword may not have a lot of search volume, if you can rank for ten or fifteen long-tail keyword phrases linked to the term “blog,” you’ll get a lot of traffic. 

Long-tail keyword phrases can help you rank higher in search engines, but how do you know which ones to use? Bloggers and marketers are familiar with Keyword Explorer. These programs take a seed term, usually one or two words, and generate a list of long-tail keywords that are relevant to it. A Google Keyword Planner search for “blog” returns results such as “beginning a blog,” “best blogging platform,” and “blog post ideas,” for example. 

Consider the following factors when choosing keywords.

Volume of Searches 

Evaluate search volume to get a clear picture of how many people type your keyword into a search engine. This statistic, also known as Monthly Search Volume (MSV), can help you determine how much traffic is accessible; nonetheless, it is insufficient to predict the future success of your phrase. 

organic-traffic

Difficulty  

Keyword difficulty is determined by keyword research tools like Ahrefs, which tells you how difficult it is to rank on the top page for a specific keyword in the search. The higher the difficulty level, the more difficult it is to rank in the search results. Examine keyword difficulty in relation to search volume.  

Intent 

What motivates people to look for specific keywords? Knowing why someone is looking for something can help you pick which keywords to use. It’s impossible to tell the exact intent behind a search as broad as “blog.” At the very least, Google guesses the person is looking for a definition or a blogging platform. The distinction between “blog” and “how to use a blog” clarifies the search purpose and provides you with a greater chance of solving it. The man or woman who is doing the search is looking for a solution to a problem they’ve recognized; therefore, the information, resources, and tools made available to them will be more appealing. 

 

organic-traffic

3. Create a post that revolves around your keyword. You must optimize your post around your desired keyword once you get it.

The following is where your keyword should appear:

  • URL Meta Description
  • SEO Title Tag
  • Article Titles, Subheadings, Image Titles, and Alt Text
  • Tags for SEO Titles 

 

The SEO Title Tag is generally the first thing observed when your content shows on a search engine results page (SERP). The title tag shows the webpage’s name and can be clicked to go to the link’s destination. Its length is unrestricted; nevertheless, Google only displays up to 70 characters in its SERPs. If your SEO title tag is more than 70 characters, rewrite it such that the keyword appears first.

URL 

Although the URL is not the most important area for keywords, it is one of the first locations where they appear. It serves as another indicator of your content’s subject to Google and your blog’s readers. The URL not only appears in the address bar at the top of a webpage, but it also appears beneath the SEO Title Tag on SERPs. 

Description of Metadata 

The meta description should include your chosen keyword. The meta description is the text that appears beneath the URL on SERPs. It combines the use of the term with tempting your viewers with a click-worthy description. 

Title of the Article 

The article title is the title of the page that appears after readers click through to your content. Attempt to use your term as casually as possible in this section. 

Subheadings 

A reader will scan through a webpage before committing to all of the content. It is easier to digest information in a short length of time when subheadings are used. Subheadings with keywords can help visitors determine how relevant your content is to them. 

Alt Text & Image Titles 

Keyword-optimized images are extremely valuable. Traffic comes to your website in a variety of ways, including through photographs. When you use keywords in the title for your blog entries, it’s one more practice that, over time, will help significantly. The slug or alt-text is another way to employ your keyword on your images. Alt text gives descriptive insight into your image and is intended to help individuals with disabilities. Your alt text should include a keyword, but it should also be descriptive so that in the event that your image is not viewable, the person still knows the reason for the photo. 

Body Composition 

The times you make use of your keyword are often expressed as a percentage, which is known as keyword density. There is no specific figure to aim towards. Instead, think about your reader as well as your keyword when writing your content. After that, go back over your material and see if you can incorporate your term naturally without keyword stuffing. Use your keyword every 100-200. 

4. Produce fresh, high-quality content. 

It’s all about competition when it comes to search engine rankings. “How can I rank higher?” you might wonder, but the true question is, “how do I rank higher than others?” You can stand out from competitors, by appealing to your target audience and optimizing your post while providing exceptional content. 

 

organic-traffic

On the internet nowadays, hundreds, if not thousands, of ideas are rehashed. The issue isn’t so much the concept as it is the implementation. It’s not difficult to write content on “how to utilize a blog,” but making it look like every other blog article is. Fresh, high-quality content is prioritized by search engines. Write something new after coming up with a few blog ideas. Bring new ideas and insights to the issue if it isn’t brand new.

5. Use links to improve the quality and credibility of your material. 

The appropriate use of links can help your content rank higher in the SERPs and increase your authority as a resource. Pay attention to interlinks and backlinks when developing content. 

Interlinks 

Consider creating content as if you were drawing a map. You point your readers in the right direction. Interlinks can be used to guide them. As you link to other pages or posts on your site, this is known as interlinking. The most significant advantage is that visitors will stay on your website for longer. It also improves the quality of your website by giving readers additional resources and information. 

Pay attention to the anchor link text when creating interlinks. It displays as clickable text with a link highlighted. Using the same wording for a certain inbound link on your site could have a negative impact on your SEO. When interlinking to the same webpage, utilize a variety of words and phrases. 

Backlinks

Backlinks increase trustworthiness. A backlink is a link from another website to yours, and the more quality backlinks your website has, the more trustworthy it is to other people and to search engines. If your article includes a connection to another website, you’ve created a backlink for that company. You have a backlink from another website if it links to your content. 

How do you get backlinks to your website? Make material that can be linked to. There will always be a need to link to high-quality material, which may be anything from a blog post to an infographic or a video.

6. Consistently publish. 

Finally, make your post public. It could take a few days or longer for your pages to get indexed and appear in a Google search, depending on how regularly Google and other search engines examine your site. Publish more frequently is a simple strategy for getting your sites into search engines faster. When Google observes that a site is updated on a daily basis, it will scan it more frequently. 

organic-traffic

Are you ready to grow? 

The organic growth of a blog does not happen overnight. One blog article will not make you a thought leader in your field, but consistency will. Applying the best practices stated above on a regular basis will deepen your relationship with your target audience, increase your credibility as an online resource, and improve your site’s SEO – all of which will lead to an increase in organic traffic to your blog.

In Closing

If you want some additional help, we’d love to partner with you!

Thank you for stopping by today! If you enjoyed this post, you may also like: SEO Content Writing; Getting to the Top of the SERP

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

The new year has just begun, so for everyone who’s hoping to increase their website traffic, let’s look at the best SEO Trends 2020 to get you there.

The world of Search Engine Optimization is always changing, so let me give you a brief outline of what I think business owners should be keeping in mind, over the coming months.

Video Marketing Statistics

With almost 5 Billion videos being watched on YouTube every day, by the 30 Million daily visitors, we are experiencing a huge demand for video marketing.
Currently 50% of all Google search results contain at least one video, and since Google owns YouTube we can safely assume that those numbers will only increase in 2020.
Predictions are that video will make up 80% of online traffic by 2021, so over the coming months I would invest time and money into producing quality videos to grow your YouTube Channel, then embed those videos into the content of the blog posts, on your website.
Pay close attention to optimizing the videos you create for SEO, because as you do that you’ll traffic a large number of the people who view your videos directly to your business website, which translates into more products sold, and/or bookings made for your services.

Optimize Old Blog Posts

Republishing old blog posts is a great way to improve your Google Ranking. SEO is in a constant state of change, so as Google gets better at giving people the results they want, it’s good to go back and tweak your old content focusing on implementing the latest SEO strategies. As your post becomes a better fit for the Search Intent, you’ll significantly boost the organic traffic to that page.

SEO Trends 2020

Focusing on Search Intent

It’s essential to understand the importance of Search Intent, also known as Keyword Intent for SEO. In short Search Intent is focused on what the ultimate objective is, of the person who is searching for a particular term.

What are they looking for?

Google is perfecting the art of determining Search Intent, and giving users exactly what they want.

This is calculated by many variables, so putting in extra effort to modify your content, to not only get someone to your site, but to make sure that they’re able to quickly and easily find the information that they’re looking for when they get there, is imperative.

Visual Search Continues to Grow

Ben Silbermann, CEO of Pinterest said that “The future of search will be about pictures, rather than words.”

In recent years Google has changed their algorithm to prioritize sites that have both great content, along with great images on the page.

Here’s an excerpt from Google’s Blog:

“Also it wasn’t long ago that if you visited an images web page, it might be hard to find the specific image you were looking for when you got there. We now prioritize site where the image is central to the page, and higher up on the page. So if you’re looking to buy a specific pair of shoes, a product page dedicated to that pair of shoes will be prioritized above, say, a category page showing a range of shoe styles.”

~Cathy Edwards, Director of Engineering, Google Images

Visual Search is in position to really take off in 2020, so make sure you’re prepared!

With Google Lens (visual search technology) opening up a whole new world for search, it’s now become easy for users to simply take a picture to find the product they’re looking for. This offers an amazing opportunity for eCommerce businesses, as they learn to utilize and adapt to it.

Optimize the image SEO by using alt text, and implementing descriptive file names for each image on your page.

Visual Content

With Pinterest and Instagram at the forefront of Visual Content Marketing, we are sure to see continued growth in this area in 2020. Not only do images within a blog post keep the reader engaged, but when other sites use the “Concept Visuals” that you’ve created, embedded into the content of their posts, they often link back to your website, improving your Google Ranking and the value of your site.

Voice Search

Currently 20% of all searches on mobile are Voice Searches, and that number is steadily rising. I would recommend optimizing some of your content for Voice Search by having both a question and the answer on the page. Google’s algorithm for Voice Search is looking for FAQ pages, and 4 out of 10 of those come from a “Featured Snippet.”

Featured Snippet Opportunities

Look for Featured Snippet Opportunities by finding the Keywords that you’re already ranking on the first page of Google for, then optimize Featured Snippets for that term.

You can look on Ahrefs for a report of “Organic Keywords” that you rank for, that also have a “Featured Snippet.”

An analysis by SEMrush revealed that most Featured Snippets are between 40-60 words, so target that range when writing your content block, also known as “Snippet Bait.”

SEO Trends 2020

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Why Your Website Should Add Value To the Web
Why Your Website Should Add Value To the Web

Junk

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk.Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:
Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”
See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over.And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google.Unfortunately, the web was littered with more examples of things that look like this:Alas, here's yet another example of keyword stuffing. Google hates this.Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.
Here’s some keyword stuffing humor.
So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely.Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience.Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market.For that reason, Google’s top concern is delivering an excellent user experience. Google wants:
  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.
The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Adding Value

One of my mentors would always repeat this mantra: “Always add value to the web.” When he said this, we meant that whenever we publish anything online, we must make sure that it adds value. We need to make sure that the content we’re publishing answers questions, solves problems, and helps people.Why is Value so important to Google? The reason is that sites that provide a high amount of value help people quickly find what they’re looking for. The more value that people find using Google, the more they’ll tend to keep using Google vs other search engines.When a site answers questions that people are asking for, that’s value. When site’s provide direction to life’s persistent questions, that site is providing value. When a site has a high quality design, that’s value. When a site publishes excellent content, that’s value.Value also gets ranked at the top of Search Engines.

How Can You Add Value?

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time.So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:
  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.
As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth!

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video).Go forth, always add value to the web, live, and prosper.

Ever seen this type of writing on the web? Seriously? What does this stuff even mean? What we’re looking at here isn’t high quality writing. No, my friends, this is junk.

Everything you publish on your site or on the web should ad value for the searcher. Never, ever, is it OK to publish junk, anywhere on the web. Unfortunately, the web is littered with junk like this:

Here's an Example of "Keyword Stuffing, Adding Junk to the Web."
Here’s an example of Junk Content on the Web, called “Keyword Stuffing.”

See how the words “red apples” are repeated over and over in the content of this paragraph? The process of doing this is called “keyword stuffing.”

Keyword Stuffing

Google defines keyword stuffing as the “practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.” Quite often, keywords appear over and over again in lists, groups, or patterns. Most of the time, these keywords appear totally out of context and repeated over and over.

And, guess what? Google doesn’t like keyword stuffing. This is because the act of doing keyword stuffing is an attempt of manipulate Google’s algorithm. Google especially hates any attempt to manipulate their algorithm in any way. What happens when Google finds out a website is trying to manipulate them? Yep, you guessed it. Whenever Google finds violations like this they will “add a slap” to the website and penalize it in the rankings. In real world examples, this usually means that the offending site will drop out of Google’s First page into the second, third, or hundredth page. Basically, the offending website disappears from Google’s Search altogether and it can take alot of work to make that website “move to the top” again. Sometimes it’s not even possible.

Why Publish this Junk?

So why do we see this so called “keyword stuffing” across the web? Once upon a time back before 2012, keyword stuffing was actually common practice among people that did SEO. The reason that SEO people did this was because it actually worked. The combination of keyword stuffing and publishing articles across the web would actually make a website go to the top of Google.

Unfortunately, the web was littered with more examples of things that look like this:

Alas, here's yet another example of keyword stuffing. Google hates this.

Keyword stuffing is, at it’s core, spam. And, Google hates spam. When the engineers at Google saw that the web was being littered with all this spam, they decided to do something about it.

Google Responds

Ready to laugh? We're some humor about keyword stuffing.So, what happened? Google got smarter. Around 2012, Google started releasing a whole bunch of updates to their algorithm that began to penalize sites for keyword stuffing. At that time, thousands of sites that were using keyword stuffing dropped out of Google completely, never to be seen again. 2012 were dark days for many SEO’s because they lost thousands of hours of hard work down the drain. Because they considered Google unpredictable, many people stopped doing Search Engine Optimization completely.

Since 2012, Google has gotten better and better at recognizing and penalizing all types of spam. The actual process of Google’s engineers updating the algorithm, over and over, have made it much more intelligent. It’s my opinion that all this algorithm updating has made Google into the first Artificial Intelligence (AI). No worries though, Google isn’t an artificial intelligence that wants to “take over the world,” it’s an AI that wants to make the world a better place by giving the user a great experience.

Thing about it? If suddenly, Google started delivering search results that had spam, would people keep using it? Of course not. People would start flocking over to Bing (gasp) and Yahoo (double gasp) away from Google. Google would start loosing it’s 64% desktop market share of the search engine market.

For that reason, Google’s top concern is delivering an excellent user experience. Google wants:

  • people to quickly find what they’re looking for.
  • results that solve problems.
  • results that answer questions.
  • to suppress spam as much as possible.

The more Google can keep doing those Four things, the more Google can stay ahead of the other search engines, make money, and grow.

Google Responds

Ok, we get it. Value is, well, valuable. Publishing high quality content on your site will actually boost your company in the search results and also increase your site’s value at the same time.

So, what are different ways that you can add value to the web? Here’s a list of pages or blog posts that you could create on your site to add more value:

  1. Blog Posts that answer your most common questions.
  2. Pages that Answer Specific Questions.
  3. Videos about your Company’s Service and/or Offerings.
  4. Info-graphics about humorous, interesting, and great topics.
  5. Transcriptions of videos or audio that you’ve recorded on your phone.
  6. Blog Posts that comment on trending relevant topics on the web.

As a SEO Professional in the industry, we can assure you that if you publish this type of content at least four times a month, you’ll start showing up in more and more searches. You can’t publish this type of valuable content and NOT be ranking in Google.

Go Forth and Prosper

Now that you know the importance of value, we encourage you to start adding value to your site. Also, the process of creating great content doesn’t have to be hours and hours of writing articles while looking at the screen. Content doesn’t have to be boring; it can be fun! You can actually get a 500 word article by recording a 2 minute video on your phone, getting it transcribed at rev.com, and publishing the content as a blog post (along with the video).

Go forth, always add value to the web, live, and prosper.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.