common-seo-mistakes

Common SEO Mistakes You Don’t Want to Make

PushLeads SEO Tips: If you want to rank well on Google, avoid these 8 Common SEO mistakes like the plague!

Avoid These Common SEO Mistakes Like the Plague

If you want to rank well on Google, avoid these mistakes!

1. Using Images to Link to Your Website's Other Pages.

Images are not scanned by search engines; they can only read text. If Google can’t see the text of a link (for example, if it’s a clickable image or a button), the link may be misread. If you have any pages on your website that are solely accessible via images or buttons, Google may not index them. Every page on your website should have at least one text link, according to Google.

common-seo-mistakes

2. Failing to Inform Google of your HOME PAGE.

You don’t want to forget to let Google know which one of the specific pages on your website, that you want to be your homepage.

You can type “www.thewebsite.com” or just “thewebsite.com” if you know the web URL of a site you wish to visit. Although both addresses will take you to the same website, Google does not like uncertainty. It wants you to tell it your preferred web address (www, or no www). If you don’t tell them, you risk fracturing your website’s SEO authority, which will result in a decline in Google results. The solution is to choose whatever address you like (whether it’s www or non-www) and inform Google by putting up a 301 redirect. If you need assistance with this, our small company marketing professionals can assist you.

3. Slow Loading Speed.

Having a website that takes an excessive amount of time to load, is a big mistake you want to avoid. 

Google wants their consumers to have a positive experience, and sites that take too long to load detract from that. Slow load times have the greatest impact on your visitors, who may leave before the site loaded, but it’s also likely that Google will punish your search results. By going to https://developers.google.com/speed/pagespeed/insights/, you can test your site, obtain a score, and get advice on how to enhance the speed of your site.

4. Using Link-Building Techniques That Add Little Value.

common-seo-mistakes

Links to your site will increase your rankings in Google search results in general. The issue is that many people try to cheat the system by constructing linkages using questionable methods. It is not a good idea to buy or trade links with websites that are regarded web spammers. Your site’s search rankings could be decreased just by referring to sites that Google considers to be web spammers. Get the link in place if you have a good reason to link to someone or they have a good reason to link to you. You’re just hurting your rating if you develop link associations that add no value to your content and provide no advantage to your readers.

5. Don't Hide Links

Long ago, one might boost their search engine rating by cramming a page with links that were the same color as the background (thereby hiding the links from users, but showing the links to search engines). Don’t do that because it doesn’t offer value and hasn’t worked in years.

6. Using Keywords in Inappropriately.

Keywords should be included on pages where they belong. If you stuff a bunch of keywords on a page that have nothing to do with the rest of the page, Google will penalize you.

Keywords should be included on pages where they belong. If you stuff a bunch of keywords on a page that have nothing to do with the rest of the page, Google will penalize you.

7. Duplicating Content.

High-quality content is important for your brand’s image and even for SEO, but it takes effort to generate. Copying and pasting the same material in several places, on the other hand, is not worth the time you’ll save. Duplicate content is frowned upon by Google. You don’t have to redo your content over and over; there are a variety of techniques to recycle and repurpose content to save time while maintaining your value.

common-seo-mistakes

8. Failing to submit a Google Sitemap.

Search engines, as effective as they are at discovering all of the pages on your website, aren’t flawless. You may boost Google’s ability to find all of the pages on your site by submitting a sitemap. Visit Google’s sitemap resources for further information on how to submit a sitemap.

Overall, when working on your website, attempt to bear in mind that you’re assisting Google in displaying relevant, high-quality information to its users. Once you’ve fixed any errors, you may submit your sitemap directly to Google to speed up the process of finding all of your material. 

In Closing

Ranking well in Google isn’t something you should try to achieve by cutting corners, but rather by partnering with Google, to not only lead people to quality content, but to exactly what they’re looking for. 

For more insight on ranking well on the SERP (search engine results page) and reaching a wider customer base for your business, take a moment to read “Getting Quality Backlinks.” 

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