A content strategy is crucial to the success of any content marketing effort. Without a plan, your content creation process is destined to fail. That’s why creating a written content strategy document that guides your content marketing efforts is essential.
In this guide, we’ll cover everything you need to know about creating a content strategy document, including why it’s important, where to document it, and what to include.
In this guide, we’ll cover everything you need to know about creating a content strategy document, including why it’s important, where to document it, and what to include.
In this video
- 0:00 Why Refreshing Beats Writing New Content
- 0:48 Every Published Page Has Accumulated Signals
- 1:14 Three Reasons Refreshes Outperform New Pages
- 1:43 Four Signals a Page Needs Refreshing
- 2:15 Scoring System to Prioritize Your Refresh Queue
- 2:45 What a Genuine Refresh Actually Requires
- 3:22 Running the GSC Audit Step by Step
- 3:56 Refresh Velocity and Review Cadence
- 4:32 Measuring Results After Publishing a Refresh
Why Create a Documented Content Strategy?
You may ask yourself, “Why must I document my content strategy?” A documented content strategy is crucial because it helps you create content strategically. With a plan in place, you’ll anticipate your audience’s content needs and create content that fills those needs.
A documented strategy also allows you to integrate content seamlessly into your brand, making it more effective.
Where to Document Your Strategy
Once you’ve decided to document your content strategy, the next question is where to document it. Your strategy document should be in a shareable format, such as a Google Doc or Dropbox, to ensure everyone on your team can access it. Creating a centralized document allows your team to learn and implement your content marketing strategy repeatedly and easily.
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What to Include in Your Content Strategy Document
Your content strategy document should cover all aspects of your content marketing efforts. Here are ten pillars to include:
Goals: What are your content marketing goals, and how do they connect to your larger marketing and brand goals?
- Audience: Who is your target audience, and what are their interests and preferences?
- Platform: Where will you publish your content?
- Content: What content subjects will you cover, and what types and formats will you create?
- Team: Who will create, manage, publish, promote, and maintain your content?
- Schedule: How frequently will you publish content, and to what channels?
- Promotion: How will you promote and distribute your content?
- Tools: What tools will you require to manage your content marketing strategy?
- Progress Tracking: How will you oversee content metrics and KPIs, and how will you gauge results?
- Budget: What’s your content marketing budget?
Creating Your Content Strategy Document
Creating a content strategy document takes time and effort, but it’s worth it. Err on the side of including more information than you need and keep going if the task seems never-ending. You’ll have a clear roadmap for your content marketing efforts by including all the necessary pillars.
By investing the time to create a documented content strategy, you’ll be able to streamline your content process, save yourself time, and see better results.
Once you have all the information you need for your content strategy, it’s time to combine it and create a comprehensive document.
Consider using a shareable format like Google Docs, so your team can access the document easily. Divide the document into sections for each major element of the strategy, and format it for easy reading and finding specific information.
Include extra information like links to tools and templates, screenshots of tasks and how they should be completed, and anything else that helps your team execute the strategy.
Remember, creating a content strategy document is a lot of work and may take weeks or even months to complete. But the difference between having a strategy and not having one is quantified in light years. If you want real results from your content, investing time in a content strategy is a must.
Final Thoughts
In conclusion, creating a content strategy document is essential for the success of your content marketing efforts. It helps you create content strategically, anticipate your audience’s needs, and measure your progress toward your content goals. It’s also an excellent asset for your business and marketing, guiding your content marketing activities and processes toward success. So sit down, strategize, and document your content strategy to unlock the full potential of your content marketing efforts.
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