Here's A Look at On-page SEO for Law Firms

Here’s A Look at On-page SEO for Law Firms

When striving to draw in more clients for your law firm, you must begin employing search engine optimization (SEO) for your website. On-page SEO is crucial to ranking higher in search engine results since it involves managing website elements (vs. off-page SEO, which includes acquiring external links).

When striving to draw in more clients for your law firm, you must begin employing search engine optimization (SEO) for your website. This enables you to position yourself better in search engine results pages (SERPs) so that more individuals learn how you can assist them. In addition to that, SEO can assist you in beating your rivals.

On-page SEO is crucial to ranking higher in search engine results since it involves managing website elements (vs. off-page SEO, which includes acquiring external links).

E-A-T For Quality Content

On-page SEO is fundamentally generated from fact-based, high-quality material. E-A-T—expertise, authoritativeness, and trustworthiness—must be included in your content. This principle originates from Google’s search quality rating standards. It has a tremendous impact on on-page SEO.

Is your law firm’s website providing the correct information to clients? E-A-T is critical to any business, especially a law firm because everything on the website must be accurate. Is the quality of the content on your web pages adequate? E-A-T will help you decide what to keep, alter, and remove to enhance on-page SEO.

Keyword Optimization

On-page SEO strategies are dependent on keyword presence. SEO is based on this concept. You must include your target keyword(s) in the first 100 words of your content. Because Google prioritizes the early part of content delivery in determining how you should rank relative to similar sites, your target keyword(s) must be included in the first 100 words.

Google wants the best user experience, so you should still make sure you prioritize user experience. You’ll rank higher in SERP rankings if your content helps Google achieve its goal. You may be a law firm that serves many users, including people seeking legal information for a court case, government officials, and other legal entities. The keywords you select should characterize the clients who use your site.

If you only attempt to boost your SEO ranking by inserting many keywords, it will hurt you because Google can recognize relevance. If your content doesn’t make sense with the keywords you use, it’s called keyword stuffing, and Google penalizes websites for doing so.

Make sure to include long-tail keywords in your SEO strategy. Users search for these when they’re close to making a purchase, and they are longer and more specific. For example, “companies that provide on-page SEO for law firms” is a long-tail keyword. Unlike short-tail keywords, long-tail keywords usually have a lower search volume. What makes them great is that a user who searches for something specific has a higher chance of becoming a paying customer.

Meta Descriptions and Page Titles

Search engines use page titles and meta descriptions to decide what a web page is about. Users see this content in SERPs as they seek out links. Including your target keywords in your page titles and meta descriptions for on-page SEO is essential. Ensure your page titles are under 60 characters and viewable in SERPs. Make your meta descriptions short and engaging to entice people to click on your links.

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Backlinks and Internal Links

On-page SEO is a superb internal linking strategy that connects other helpful pages on your website to your content. Hyperlinking keeps law firm website visitors on the website longer because they constantly find valuable content. Search engines view this as indicating that your website is valuable and desirable. When external websites link to a page on your website, it is known as a backlink.

Validation votes from search engines are validation that indicates that your law firm’s content is credible, valuable, and helpful. As a result, this improves your SERP ranking.

Mobile Optimization

Are you aware that most users will access your website using a mobile phone rather than a computer? In 2017, Google began to roll out mobile-first indexing. Because of this, you will likely be ranked lower if your website is not optimized for mobile phones.

Make sure your website loads quickly on mobile devices. You can use Google’s Mobile-Friendly Test tool to determine whether or not your website is mobile-friendly.

Page Loading Speed

According to Think with Google, if a website’s loading time ranges from one second to three seconds, the likelihood of users bouncing from the website by 32%, and the probability increases to 90% if it takes five seconds to load. You can significantly decrease your website’s loading time by compressing your files. This is especially important for mobile browsers, which may use old phones or slow Wi-Fi connections.

Use Google’s PageSpeed Insights tool to determine if your website is operating at peak efficiency. If your website takes too long to load, you can troubleshoot the issue by looking for problems using this tool.

In Conclusion

Ensure that your on-page SEO adheres to E-A-T and is optimized, and then ensure that your website is mobile-friendly and quick to load. Internal and backlinks should be considered, of course, in addition to ensuring that your content is accurate and truthful.

Following this simple on-page SEO guide, here is how to monitor your law firm’s website.

Read Next: Is Local SEO Still Dependent On Directory Submissions?

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