Google Core Algorithm Update 2022
Google announced that it would make significant changes to search results by updating its core algorithm.
On September 12, 2022, Google announced a Core Algorithm Update. The Google list of announced updates indicated that the update would be rolled out over two weeks. Although some fellow marketing Facebook groups were noticeably muted, the initial response from the search community was primarily positive.
When Google makes substantial changes to its core algorithm, publishers and search marketers can feel them.
Google’s algorithm constantly evolves, but a core algorithm update involves altering numerous components. A core algorithm update is typically more noticeable than other adjustments. You should expect the updated algorithm to be deployed to data centers over the next few days.
It’s unclear whether this update will impact search results worldwide or in different languages. Since these updates are typically more widespread, this update will likely impact search results across languages.
Is the Core update going to amplify the content update that improves the quality of the platform?
Danny Sullivan recently stated, in response to inquiries, that the positive impact of the helpful content update may become more apparent during a core algorithm update.
The HCU is a part of the algorithm that continuously runs and impacts new websites, so it can still impact websites after a core update.
Google hasn’t declared that the Helpful Content Update is a significant component of this September Core update, so it may be too soon to say that it has been amplified.
Although some early prognostications said that the HCU would revolutionize everything, the search community now regards it with some indifference.
Many believe the HCU will emerge stronger after the core update.
Although the HCU affected virtually no one, and the spam updates affected only the most obvious offenders, the industry was not shaken. I feel the HCU will have little impact on average websites.
The Search Community Reaction
People at Search Community seemed optimistic that the new ranking algorithm would improve search results.
There are a few ways to handle a core update.
Your best strategy now is to be vigilant for any alterations to the Search console, but don’t react to them.
It will most likely take a few weeks for the flux in search results to settle down. Wait until then before trying to make sense of them.
For SEO audits, click here to book your appointment.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.