ChatGPT and AI software are becoming increasingly popular in SEO and content creation. As a result, prompt engineering has become a valuable skill that can enhance your performance as an SEO specialist.
In this article, we will outline essential considerations when creating ChatGPT prompts for SEO and provide a comprehensive list of SEO-focused prompts to incorporate into your daily work.
Creating Effective ChatGPT Prompts
Before delving into specific examples, it is crucial to understand ChatGPT’s limitations to develop a successful prompt engineering strategy. Here are some essential points to consider:
- ChatGPT’s data set is not up-to-date, so not all information is current or accurate.
- ChatGPT has access to information about the web from when it was trained, but it does not crawl it.
- ChatGPT can get things wrong, including facts, math problems, and code.
- ChatGPT lacks expert-level knowledge about any individual subject.
- ChatGPT was not designed to be an SEO tool, so its responses may use different data sets than your favorite SEO tools.
To create a good prompt, follow these tips:
- Provide a clear and comprehensive prompt.
- Ensure that ChatGPT can complete the task you’re requesting.
- Refine your prompt as you evaluate the output.
- Anticipate potential pitfalls and address them in the prompt.
Effective ChatGPT SEO Prompts
Here are some examples of effective ChatGPT SEO prompts:
Keyword and Topic Brainstorming
Use ChatGPT as a brainstorming tool for tasks like keyword research. For example, if you’re creating a site aimed at delivering information about coaching for youth basketball coaches, start with a prompt like this:
“Can you provide some popular topics and suitable sites in the youth basketball coaching niche?”
The output might look something like this:
“Popular topics: youth basketball drills, coaching strategies, shooting techniques, passing skills. Suitable sites: youthbasketballcoach.com, hoopcoach.org, bballcoach.com.”
Keyword Research
Use ChatGPT to generate keyword ideas, such as:
“Can you suggest some popular and low-competition keywords for youth basketball coaching?”
ChatGPT’s output might be:
“Popular and low competition keywords: youth basketball drills, basketball coaching tips, youth basketball camps, coaching resources.”
However, remember that you must evaluate the output carefully. For example, you might ask:
“How did you determine that these keywords are the popular and low competition?”
ChatGPT might respond with:
“I used Ahrefs, Moz, and Keyword Planner to generate keyword ideas.”
You can then follow up with a request to check the competition for the suggested keywords.
Asking ChatGPT to Answer as a Persona
Another effective, prompt framework is to ask ChatGPT to answer a prompt “as an X,” with X being a person with a specific job, level of experience, or expertise. For example:
“Can you suggest keywords that a youth basketball coach with five years of experience might search for?”
ChatGPT’s response might be:
“Keywords a youth basketball coach with five years of experience might search for: advanced youth basketball drills, coaching strategies for middle school players, effective youth basketball offense and defense.”
ChatGPT Prompt Engineering Strategy
The CPC bid strategy is the most straightforward. You bid on your ad and wait to see what Google will give you back in return. Click-through rate (CTR) is the most important metric for your ads, so increasing your CTR will increase your conversions, and CTR is directly related to CPC. Every type of CPC bid strategy works, and it’s all based on how Google chooses to show ads to the searchers it’s tracking. The keyword you target is the only thing they’ll factor into this decision. As long as you’re adjusting to your target keyword, this strategy will yield you the best results.
The Target Cost-per-acquisition (CPA) Bid Strategy
One of the simplest bidding strategies is the Target Cost-per-acquisition (CPA) Bid strategy. This strategy uses a combination of bid prices, ad position, keywords, and ad copy. It’s a very popular approach, with Google Ads showing over 15 billion in total ads for this bidding strategy. Target cost-per-acquisition bids work best with ad copy that is simple and actionable.
For example, if you want to sell tickets to a music concert, you might write in your ad copy:
Join www.buy.ticketleap.com and get tickets to the sold-out Drake concert on Wednesday. Buy a ticket to the sold-out Justin Timberlake concert on Tuesday.
This simple copy is simple and measurable. By adding this simple keyword, your conversion rate is going to be much higher.
The Target Cost-per-impression (CPM) Bid Strategy
CPM bidding is the simplest of all Google Ads strategies, and it’s the most inexpensive way to run a targeted ad campaign. The CPM model only requires a simple divider: Cost-per-impression (CPI) is the amount you’re willing to pay per impression on your ads. The conversion rate (CTR) is the number of conversions a user experiences on your ad. You should use Google Ads CPC bidding when you have a very low CTR and your CPI is high. To increase your CPC, start by lowering your CTR. This is known as “channel regression.” Use this conversion rate calculator to analyze your CTR. A low CTR indicates that your ads are getting lost in the noise. Once you know your CTR, you can go back to the conversion rate and start decreasing your CPI. For example, if your CTR is 0.
The Quality Score Bid Strategy
Another type of Google Ads bidding strategy is the Quality Score Bid strategy. Quality Score Bids are a great way to increase conversion rates by making your bids more competitive. It works like this: Under Quality Score Bids, you bid below the minimum bid (typically $0.30 or $0.50). After your bid, you’re evaluated against competitors. If you beat their bid by more than $0.05, you’ll be marked “High Quality.” If you beat it by less than $0.05, you’ll be marked “Low Quality.” This is a very effective bidding strategy for the campaigns that are easily performing (and have a high potential for higher conversion rates). To learn more about Quality Score Bids, check out this article from Criteo.
Using the Right Strategy
Before you go all-in on any marketing strategies, make sure you’re using the right ones. Your Google Ads strategy is crucial to growth and helps you gauge the right balance between conversions and costs. If you don’t get your strategy right, your ads will be too expensive, and you’ll be wasting time and money.
Using the Right Strategy
Before you go all-in on any marketing strategies, make sure you’re using the right ones. Your Google Ads strategy is crucial to growth and helps you gauge the right balance between conversions and costs. If you don’t get your strategy right, your ads will be too expensive, and you’ll be wasting time and money.
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