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eCommerce SEO Trends
New research shows some incredible eCommerce SEO trends that can increase your rankings this holiday shopping season.
In preparation for the 2022 holidays, enterprise SEO platform BrightEdge has shared its latest research with Search Engine Land on what retailers, brands, and publishers should be aware of.
According to BrightEdge, an enterprise SEO platform, the crucial Q4 holiday shopping season is nearly here. It will again be an effective channel for brands to increase their visibility and sales.
Keywords for eCommerce
1. Retailers must beware of brands and publishers as competitors.
Retailers are now competing with other retailers and brands that operate direct-to-consumer models. Furthermore, publishers that offer product reviews and overviews have seen a boost in Google’s search results.
Top eCommerce search terms:
- Retailers own 57%, down from 70% in 2020.
- Brands occupy 23%, up from 18% in 2020.
- Publishers have 11%, up from 4% in 2020.
2. Content-driven eCommerce.
Google’s recent content upgrade has yet to be determined on just how beneficial it will be, but one thing is sure, according to BrightEdge: retailers must now focus on creating content that ranks in search results. It’s best to create something more than just a product description. Those who will emerge victorious on the other side of this thing will be those who can provide better content experiences, but how?
By following these guidelines:
- Content is King: The product and its content are well thought out and emphasized.
- Ease of Use: creating an organized structure for categorizing multiple related products allows the user to shop easily.
3. Hyperlinks matter.
According to BrightEdge’s data, 70% of all clicks on eCommerce websites go to those hyperlinks. A three-pack local search result is still frequent on Google. However, the prominence of local packs is not what it used to be, as it has declined from 25% to 19% over the last two years.
4. The use of schemas is increasing.
This year, Schema is more important for online shopping than ever before. Schema-structured data, such as those related to user shopping experiences, are being adopted by brands, retailers, and publishers, which in turn is increasing the competition for those first-page SERP spots.
Don’t underestimate the value of implementing Schema for your eCommerce website before the holiday shopping commences.
- Product
- ImageObject
- ItemList
5. Everything on an eCommerce site is dominated by article and category pages.
According to BrightEdge, 70% of the time, category pages have the highest click-through rates. Additionally, articles about products have higher click-through rates than the products themselves, according to BrightEdge.
Google searches are constantly changing and that is why you need a capable SEO agency working on your behalf.
Monitoring what is happening and understanding what you can do to influence your Google ranking in preparing for the upcoming holiday season is essential for eCommerce websites.
Read Next: eCommerce Website SEO Tips.
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