Professional SEO Tips From PushLeads
You may boost your SERP ranks using a combination of sponsored and organic tactics to help your business acquire visibility.
Various techniques fall into one of two categories: paid ad campaigns or SEO. The explanations for each of them can be found below.
Paid Ad Campaigns
Make use of paid advertisements.
Paid Search Ads, often known as pay-per-click (PPC) ads, are just one of the many SERP features.
Businesses that utilize PPC will pay a set fee for a spot in those search results and will be charged each time a user clicks on the ad.
PPC ads can assist organizations to get attention for pages that rank well for the relevant term organically.
So if you’re trying to rank for a specific keyword or term that has a lot of competition and has proven difficult to improve organically, PPC advertisements could help you compete for first place on the first page of the SERPs.
Paid ad methods assist many firms in generating leads. However, because about 80% of consumers disregard those adverts, it’s best to develop a solid plan and conduct A/B testing before investing much in PPC advertising.
If your company is considering launching a PPC campaign, keep the following in mind:
Choose your keywords with care, by first finding terms that relate to your brand and satisfy a user’s search queries.
Define the settings for when you want your ad to appear. Negative keywords can also be used to tell Google when you don’t want the ad to display. For example, you might not want your MacBook ad to show up in a search for “MacBooks” that also includes the phrase “free.”
Keep a close eye on your marketing. Examine the popularity of your ad and what people do when they click on it. This will assist you in determining what is performing effectively and where your campaign could be strengthened.
Boost Your Organic Rankings with SEO
Paid ads are wonderful for getting immediate results, but ad budgets are limited. Organic SEO is a better option for a longer, more successful game of raising rank, especially if you’re a start-up business with a modest budget.
Organic SEO strategies are five times more effective than sponsored advertising tactics, according to businesses.
What Steps Do You Take to Increase Your Organic Results?
If you concentrate on these seven recommended practices, you’ll notice a difference.
Investigate terms that users are interested in. MOZ is fantastic tool since it delivers exact keyword matches as well as related keywords that you can utilize to improve the ranks of your content.
Make sure your content is thorough.
- Create content that covers the issue in-depth, incorporates semantic keywords, and answers users’ inquiries.
- Seek out possibilities to build backlinks.
- Consider marketing a piece of content you’ve created so that it can be shared or linked to other websites.
- Encourage people to interact with your material. To increase engagement, share the page on social media and in email newsletters.
- On-page SEO should be improved. To help increase ranks for your desired term, this includes technical features of your page, like title tags and meta information. One of the greatest tools for this is Semrush’s On-Page SEO Checker.
- When possible, prioritize local search. Claim your Google Business Profile page for local businesses and optimize it to appear in the local pack.
- Optimize your content for search engine results pages (SERPs). You may better notify Google bots about your site or page by using schema markup. You may add a recipe, product, and review markup, among other things.
- Improving your organic listings should be your first goal if you want more genuine results that stay longer than an ad campaign.
A good organic SEO approach can boost a page’s rating in the SERPs significantly.
Features of the SERPs (Rich Results)
Let’s take a closer look at SERP features now that we know how they work and what you can do to boost your ranks.
Any additional on a SERP that adds something new to the standard format of a results page is referred to as a SERP feature.
The term “SERP feature” is not a recognized term. These forms of query results are referred to as “search result features” or “rich results” by Google. Although the two words are equivalent, for the purposes of this article, we’ll refer to them as SERP characteristics.
Take the Google Rich Results Test
Take the Google Rich Results Test to see if your page supports rich results.
To create a user-friendly search engine experience, Google tests and enhances these features on a regular basis.
Google SERP Features
Here are some of the Google SERP features you could notice:
- The snippet of the Week (Instant Answer)
- Review of a Local Pack
- Images from the Top Stories
- Frequently Asked Questions about the Twitter Knowledge Panel
People also look for things that are similar to what they’ve searched for.
- Google Flights is a great resource for booking flights.
- Job Openings in the Block Hotel Pack
- AdWords by Google
- Advertisements for Shopping (Product Listing Ads)
Snippets of Interest
A featured snippet, also known as an answer box, appears in organic results as previously described.
Google features a section of content from a website in the highlighted snippet area to provide a brief, direct answer to the user’s question without having to go to the first or second page of results.
Featured Snippets appear at the very top of the organic results, in “position zero.”
The domain containing the text, response, and image connected to the search query may be linked to by Google highlighted snippets.
This function is common in searches for people, events, scientific information, sports, conversions, calculations, color selection, and so on. If your search query includes words like “weather” or “convert inches to centimeters,” featured snippets may appear in the form of a widget.
Panel of Experts
A panel is used by Google to give a fast summary of people, places, or things, and it frequently includes important dates, a brief review of the issue, and some photographs. In desktop results, the panel displays in the upper right corner, while in mobile results, it appears at the top.
The Knowledge Graph is the brains behind Google’s knowledge panel, a database that collects broad factual information from various sources and millions of daily queries.
When Google believes that visual content will provide a more comprehensive results page, Image Packs appear.
Among organic results, picture results may show as a row or block of similar images. By selecting a result, you will be taken to the “Images” search tab, from which you can only access the website that hosts the image. You can get the most out of picture search results by learning more about image search optimization.
The Most Popular Stories
When consumers want more information about a major event or breaking news, top stories are quite useful.
Google displays a carousel of news pieces linked to the query, along with information about when and by whom each story was published.
People also Inquire (PAA)
People Also Ask (PAA) refers to questions that Google generates automatically based on searches it thinks are relevant to your query.
The PAA box questions are linked to responses that consumers can read on Google SERPs by clicking on them. This can assist folks in better understanding their original inquiry without the need to click on other results.
This feature normally begins with a four-question list. It can, however, grow and deliver short replies similar to a highlighted snippet.
Related questions can appear anywhere on a SERP, but they’re more likely to appear near the top, generally under the Featured Snippet. When you click on a relevant question’s result, you’ll be taken to the website where you can get the solution.
Sitelinks are unique links that appear beneath the website result on Google.
These links are displayed by Google to assist users in swiftly navigating to a certain section of a website. It usually displays for websites whose navigation mechanism is easily understood by Google.
If someone is looking for a bank, for example, the site links under the bank’s main URL may provide shortcuts to pages like “online banking portal,” “locate bank locations,” or “contact us.”
A Sitelinks Search Box can be added to your website in addition to the extra links. If you use structured data appropriately, you can use your website’s own search engine to power it.
Google also includes a “similar searches” section at the bottom of the SERPs, which prompts users to perform other searches connected to their initial query.
To help you discover the answer you’re looking for, Google provides some related queries, some of which you may not have considered.
Results of Shopping
If Google detects that a buyer has the intent to purchase now, also referred to as “buyer intent,” it will show a carousel of products available for purchase from various eCommerce sites in shopping advertising.
This allows users to rapidly browse items across numerous eCommerce websites without having to search the SERPs for new keywords.
Reviews snippets add a yellow star rating and, in some cases, a picture to standard search results. A five-star rating is a universal symbol for communicating value to all types of searches.
According to studies, search results containing reviews have a better average CTR.
If users can review your content and your page contains the necessary schema markup, you might gain a feature spot.
Google will assess the reviews’ trustworthiness and determine whether they are “self-serving” or fit for the web page.
When a query involves local service, local intent, or a geographical term like “coffee shop near me” or “best pizza near in [insert city here], a Local Pack appears in SERPs. These results include businesses in your immediate vicinity.
The Local Pack appears under the AdWords results at the top of a SERP, while it may occasionally appear below the organic links.
A Local Pack usually comprises of the following items:
- A map with pins and places.
- Each location has a five-star rating system.
- There are three search results (some of which can be ads)
- When you click on a business icon, you’ll be sent to the Google Business Profile listing, which contains more extensive information on the company, including:
- Hours of Work
- Numbers to Call
Sixty percent of smartphone users have called a business directly from the search results (for example, using the “click to call” option). Additionally, “near me” questions make up a major portion of voice search searches, boosting the appeal of this function as voice search becomes more ubiquitous.
A Local Pack is thus an important marketing strategy for recruiting customers. We advocate learning both top-level tips and how to use Google Business Profile to improve your local SEO visibility (GBP, formerly known as Google My Business).
GBP is used for a lot of the data in the Local Pack’s search results. You will be able to monitor and manage this data if you have complete control over your GBP profile.
It’s also worth noting that the Local Pack’s ranks are decided by a different algorithm than organic search rankings.
As a result, Local Pack SEO necessitates a different approach.
You should work on developing and optimizing your Google Business Profile account, as well as getting into local listings, in addition to typical SEO methods like mobile-friendliness, page speed optimization, and UX.
Google’s official guide has further information on the Local Pack algorithm and how to enhance local ranks.
Among the organic results on a SERP is a video SERP feature tied to a search query.
This SERP feature might direct you to a video hosting site like YouTube or Vimeo or to a webpage with a video embedded.
Google and Twitter teamed in 2015 to index tweets in SERPs.
The most recent and popular tweets relevant to a query are usually prioritized in Twitter search results. They can appear anywhere on the SERP, although they normally do so after a few organic results have appeared. Tweets from both verified and unverified accounts can be seen in the Twitter results.
For inquiries that pose questions or directly mention “FAQs,” the FAQ drop-down lists appear under organic results.
If you want this functionality to appear on your website, you’ll need to use the FAQ schema to mark up your content.
Pack of Google Flights
The Google Flights pack gathers flight information from all across the internet and presents it in a table of alternatives. For any flight-related queries, you may filter and sort straight on SERPs.
This bundle can include both organic and paid listings from flying providers.
Pack for a Hotel
The Hotel Pack, like the Local Pack, displays hotel listings directly on SERPs in a map pack. This pack, on the other hand, focuses solely on hotels, with hoteliers and advertisers paying for placements via Google Hotel Ads.
Google displays a table of available job posts compiled from career websites such as Glassdoor, Indeed, LinkedIn, and corporate websites.
The success of a website and a business depends on having a well-optimized site that stimulates clicks and engagement.
Having the correct tools to use SERPs and their features can help your site capture the attention of your target audience and boost your digital marketing in general.
With this knowledge, you may jumpstart your website upgrades, enhance your ranking, and achieve your SEO goals in previously inconceivable ways!
If you want some additional help, we’d love to partner with you!
Call PushLeads TODAY and connect with one of our Marketing & SEO Experts!
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