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How Contextualizing Topics Can Help You Create High Quality Content

More brands are investing in and producing high-quality content to support their media strategy than ever before.

High Quality Content

More brands are investing in and producing high-quality content to support their media strategy than ever before. They understand that it is a vital avenue for establishing authority while also locating and connecting with clients who consume news.

However, creating and disseminating excellent content is no easy task.

The Art of Creating Click-Worthy Content


Our team at Pushleads has mastered the art of creating data-driven, high-quality content for your website. We’ve placed thousands of articles throughout the world wide web for many of our clients over the years, and we know that content is king. If you want your website to really get some traction, high-quality content is a must.

Contextualizing Subjects, Figures, & Events

We have some specific approaches that have rendered a high hit rate, and one of our most successful tactics is to put the content for your blog into context.

Contextualizing subjects, figures, and events is crucial in our content development process. Today, I’m going to share our method with you so that you may develop material that is both click-worthy and appealing to readers.

Make a list of interesting facts and observations within your niche’.

You probably have a list of general subjects related to your brand, but these topics are frequently too broad to serve as a springboard for creative brainstorming. For example, starting with “personal finance” leaves almost too much open space to explore and enhance story ideas fully.

It’s preferable to focus on a specific forthcoming event, data set, or news cycle. What’s new and noteworthy that your target audience would find interesting?

At the time of writing, Twitter’s CEO, Jack Dorsey, had recently stepped down. That was breaking news and not something you’d expect a brand to cover.

However, attempt to put the occurrence in context. What makes a founder-led company thrive on the public market? How long does the average founder stay in office before stepping down?

As you can see, contextualizing opens up new possibilities for creative storyboarding.


Question 1: How does this event/statistic relate to others? 

One of the most powerful methods to contextualize is through comparison. When a truth lives alone or in a vacuum, it’s difficult to determine its real influence. 

As an example, take hurricane season. Whether it’s spotlighting the deadliest hurricanes of all time or gaining a feel of a specific cyclone’s extent of destruction or influence on a city, there are many stories centered on current hurricane seasons. 

However, we choose to compare it with a different method. What if we asked readers to imagine what hurricane seasons were like in their birth year? 

This method allows readers to compare what hurricane seasons are like now to a more precise “before” – a comparison that feels particularly relevant and real. 

In the next part, I’ll go over more time-based comparisons, but you may also compare: 

Across various sectors and themes (In comparison to tidal waves, how much damage do hurricanes cause?) 

Across time and space; In which part of the ocean do the most catastrophic hurricanes occur? 

Allow yourself to freely explore all future perspectives because there are dozens of them. 

Question 2: What does this mean on a local level? 

Events or issues are sometimes discussed online without regard for how they affect particular people or communities. We may understand what something means to a broad audience, but is there a more profound influence or implication being overlooked? 

Localization involves examining how a national trend is reflected and affects localized places. Newspapers do it all the time, but brands can do it as well. 

For example, there are many stories on climate change, but taking a more specific perspective can help the phenomena feel “closer to home.” 

We put up a piece showing how climate change had impacted each state significantly (increased flooding in Arkansas, the Colorado River drying up, sea levels rising off South Carolina, etc.). If you have supporting data or study, you could take this further and look at a specific city or neighborhood. 

This method is simple to apply if you service specific markets. For instance, Orchard does an excellent job of producing real estate market trend data in the locations they service. 

If you’re a business that serves a global market but doesn’t cater to specific regions, try presenting data sets that include statistics for all countries, states, cities, ZIP codes, and other data points, allowing readers to pick and choose which data points are relevant to them. Readers can enjoy a more personalized reading experience by filtering data or engaging with your content. 


Question 3: What aspects of the discussion have we yet to hear fully? 

Considering how different topics/subject areas intersect with that story is the best technique to tap into the missing elements of that story. 

How is global warming influencing particular industries?

Now we’ll take a closer look at a fascinating topic: how climate change has impacted the wine business.


When you have a topic and want to learn more about it, use the compare/contrast technique to ask yourself a series of questions:

What influence does this issue have in different parts of the world? (For example, what is the cultural significance of wine in diverse countries?)

What influence does this issue have on various demographics? (For example, which benefits the most from wine production?)

What is the influence of this topic on various industries? (For example, how have wineries and vineyards influenced tourism?)

What impact do these varied factors have on this topic? (For example, how does the flavor of wine differ depending on the region? Who is the most extensive wine buyer, and where do they live?)

This should serve as a solid starting point for identifying interesting hooks that aren’t commonly addressed for a very familiar topic.

In Closing

If you want some additional help, we’d love to partner with you!

Thank you for stopping by today! If you enjoyed this post, you may also like: How to Increase Organic Traffic with a Blog

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