How Does SEO Work - Learn from PushLeads

How Does SEO Work?

If you have an online business and are looking to make your business a success online, you need to know how SEO works.

What SEO Is Not...

If you have an online business and are looking to make your business a success online, you need to know how SEO works. First, you must know what it is not. It is not about spamming search engines with useless links hoping that you will rank high enough to make a fortune off of. It does not mean link Wheeling and link swapping in the hopes that other websites will link back to yours to give your site more traffic. SEO is about getting your site the attention it deserves from search engine users through natural methods.

Defining SEO

SEO stands for search engine optimization, and this is a digital marketing technique that concentrates on your site’s presence in search result pages on major search engines such as Google. SEO can be performed in several ways, each with their own strengths and weaknesses. When you learn how SEO works, though, you can employ different techniques to either improve your ranking (or how high you rank in search result pages) or to improve your visibility to search engine users.

These are not set in stone, by any means. What works for one person may not work for another. What works for your friend’s website may not work for yours. What works for your sister’s business website may not work for yours. Understanding how SEO works is only part of the equation when you want to optimize your site for search engine results.

What SEO is Not - PushLeads

On the internet, people type keywords into search boxes in order to find what they’re looking for. Keywords, of course, are not words that appear in the actual text of a web page but are instead part of the hyperlink that links to the page. For example, if someone were searching for information about the Civil War, they might search for “civil war strategy” or “civil war memory.” These search phrases would be the keywords or keyword phrases that appear in search engine results and are part of the links that link to those results. In this sense, the search engine results are not truly relevant to the searcher, as it has been said, because “the search engine results are only as relevant as the user’s search term,” which is, of course, Google’s definition of relevancy.

Using the SEO Periodic Table

As you can image, SEO is not a one-time process that yields instant results. Instead, search engine optimization must be performed over a period of time in order to maintain its relevance and reliability. Therefore, it is imperative that website owners understand how SEO functions and how they can benefit from it. One way that website owners can do this is through the use of seo periodic table.

Since it’s first debute in 2011, Search Engine Land’s Periodic Table of SEO Factors had gradually become an internally tool that SEO professionals used to create a winning SEO strategy. In the Table, each element in the table represents a factor that you need to consider to be successful in SEO. It provides provides a foundational understanding of how exactly to do SEO in 2021 and beyond.

How the SEO Periodic Table Works

In the SEO Periodic Table, the Blue columns are “On-the-page” SEO factors. These elements are everything that you have control of on your website; how it’s built and what content you fill it with. In contrast, the Green are the “Off-the-page” SEO factors that you don’t have immediate control of. The red factors are negative factors that hurt you. On-the-page SEO factors are grouped in three columns: Content, Architecture, & HTML. Off-the-page factors are grouped in four: Trust, Links, Personal, & Social.

Connecting with Us

While SEO is indeed an art, it is also a science.
Please contact us if you need help understanding SEO, want to see how the process works, or need SEO services.
We can be reached directly at 828-348-7686.
You can alternatively do a SEO Audit (below) to find out the SEO Score of your website. It only takes 15 seconds.

What’s Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

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