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How to Avoid These Five SEO Mistakes That Can Impact Your Google Ranking

To rank higher on Google, you must follow SEO best practices. Here are five typical SEO mistakes to avoid.

SEO Mistakes to Avoid

In 2019, Brightedge research found that 68% of all website traffic came from organic and paid searches. According to HubSpot, Google processes over 5.6 billion daily searches, which means numerous potential customers are seeing your website and, as a result, your business.

There is no question that Google and other search engines will not rank your site at the top just because you ask nicely. To rank higher on Google, you must follow SEO best practices. Here are five typical SEO mistakes to avoid.

1. Keyword Stuffing


The number of times a keyword or phrase appeared on a website in the early days of search engines was one of the main factors determining rankings. In theory, the more frequently a keyword appears on a website, the higher quality information it provides. Marketers quickly figured out how to cram as many keywords as possible into their copy, but Google has since gotten smart and no longer rewards keyword stuffing.

Google algorithms are tremendously sophisticated today. They can tell if you’re stuffing keywords on your website or providing quality content. SERP rankings will drop if you’re caught stuffing keywords. To rank higher with Google, provide excellent material.

Although keywords are still important, they are not as critical as they once were. Don’t stuff them throughout your website; naturally include them and answer your users’ queries. If you write in a natural style and answer your users’ questions, Google will likely reward you.

It’s critical to have a good company page and associated account to maximize your chances of success with Facebook advertising. The more followers or likes you have on this social media source, the more likely you are to attract new clients!

2. Inappropriate Use Of H Tags

Search engines like Google “scan” your pages to discover what they are about. If you enable search engines to read your pages more efficiently, you will be able to locate your superior material faster, resulting in a higher ranking for your website. Use H tags on your webpage to assist search engines in reading it. H tags are your webpage’s various headings. For example, the page title should be in H1 format, and subheadings should be in H2s. If an H2 has a subheading, it should include an H3, and so on.

Beyond simply making your content look pretty, these H tags are how Google and other search engines can figure out what your different sections are about.

It would be best to use appropriate H tags when you want to rank on Google SERPs. Do not just alter the size and color of your headline fonts to make them stand out. If you don’t alter the style to H1, H2, and H3, Google will recognize it as body text. Adding an H tag to your website enhances your SEO and gives your content an extra boost. This improves user experience as well as reader navigation.

3. Maintaining A desktop-only Website Design

Search engines provide customers with simple access to the most delicate information. Your website must provide excellent content, as well as be user-friendly. According to Statista, nearly 90% of the world’s internet population will use a mobile device to go online in 2021. Over half (55%) of all online traffic came from mobile devices.

Google recognizes that most people are browsing the internet using their mobile phones. To provide a better customer experience, they reward sites with a mobile-friendly design.


If you made your site look nice on a desktop, it might be time to rethink it. Creating a website that functions well on mobile is one of the most excellent methods to help you rank higher on Google SERPs.

Read Next: Should You Quit Doing SEO

4. Broken Links

Besides conveying sources or leading customers to the next stage of the buying journey (which they do exceptionally well), links are a critical element of SEO. Google tracks links in your content for two reasons:

  • To define SEO equity.
  • To look for related content.

Search engines value your website’s SEO equity, which is your site’s credibility. If you keep posting high-quality content, your equity will probably rise. You can improve your website’s SEO by acquiring links from other high-credibility websites. You can use Wikipedia as a source for one of your research projects rather than a peer-reviewed paper from Harvard University. You will gain more SEO value if you use a peer-reviewed paper from Harvard University as a source. Google also tracks your internal links to find new relevant content. It’s a good idea to link to relevant pages on your website.

Since links constantly change, pages may be deleted or altered, which may result in your page having a broken link (404 error). Broken links on your page can impact your SEO if Google cannot follow them. Don’t forget to set a 301 redirect if you discover a broken link to your website. Monitor your links over time to ensure they don’t break. This simple technique may help you reach the top of Google SERPs and boost your SEO.

5. Saying 'Good Enough.'

SEO Mistakes to Avoid

An SEO strategy isn’t something you can put in place and then forget about. It requires constant attention. You cannot achieve 100% optimality in SEO; it is always an ongoing process. SEO rules are constantly altering, and to rank well in Google results, you should regularly update your website following current SEO trends. Don’t be satisfied with ‘just good enough.’ Keep tracking and improving to boost your rankings.

Anyone hoping to appear on the internet should avoid keyword stuffing, use H tags properly, build a responsive website with excellent UI/ UX, repair broken links, and maintain a consistent SEO strategy to avoid these issues. Ranking higher in search engine results may be achieved by addressing them.

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