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How to Choose the Perfect URL

In SEO Tips we're talking about how to choose the perfect url for your website. It's crucial that you have a short, memorable website URL.

Choosing the perfect URL is important! People will either click a link or type your URL into their browser’s address bar to get to your website, so you’ll need the URL to be something that is easy to remember.

The majority of your visitors will arrive at your website via a link when you initially start growing traffic. However, if people become addicted to your content, they will input your URL into the address bar, and you want it to be as simple as possible.

How to Pick an Excellent URL

Here are a few pointers on how to pick an excellent URL.

It Should Be Simple To Pronounce

A decent URL should be simple to say. You don’t want any misunderstandings when individuals become addicted to your content and are trying to share your website with their friends, by verbally giving them your URL.

MyBlogTutor.com, for example, is an easy-to-pronounce URL. Here are some instances of difficult-to-pronounce URLs:

Bloggggggggggggggggggggggggggggggggggggggggg (How many Gs does that add up to?)
BlogLe55ons.com is a website dedicated to helping people learn new things. (Do you want to learn how to blog?) (Is there anything else?)
DasItBlogBreh.com is a website dedicated to providing information about DasItBlogBreh (Are you kidding?)
Do you see what I’m getting at? The URLs stated above are far more difficult to pronounce than MyBlogTutor.com.

The first step in selecting a decent URL for your website, is to make it simple to say.


Make it Simple to Recall

The URL of a website should be simple to remember. You don’t want people to forget how to get to your website when you tell them about it.

The following are characteristics of an easy-to-remember URL:

  • It is simple to say.
  • It’s concise and to the point.
  • It’s not so brief that it’s perplexing.
  • It explains what you’ll discover on the site.

Now, let’s take a moment to consider each of these characteristics.

Pronounced easily.

We have discussed this, but another advantage of having an easy-to-pronounce URL is that it is easier to remember.

Ask five individuals if your URL suggestions are easy to say.

Straightforward and to the point.

It’s simple to remember a URL that’s short and to the point. Is MyBlogTutor.com or StevesBlogThatProvidesTipsAndTricksForYourBlog.com simpler to remember?

Your URL isn’t small enough if it’s longer than 15 characters.

It’s not so short that it’s unclear.

GourmetBurritoCookingGuy.com is a better domain name than BurritoChef.com, but GBCG.com is too short and confusing.

Remove as many needless words from your URL as possible, then ask five people if it’s confusing. If they are perplexed, try again.

Describes the Content and Purpose of the Website.

According to MyBlogTutor.com, this site’s content consists of tutorials on how to create a blog. StevesBlogStuff.com tries to describe what might be on the website, but it falls short. What kind of blog content is there? What are the themes? How about some tutorials? Is it possible to get free images?

Find out what five people think the blog at your possible URL is about. If they get it incorrect the first time, try again.

Hyphens, Underscores, and Numbers Should Be Avoided.

The use of hyphens (-), underscores (_), and numbers in a blog URL is discouraged. Avoid using these three letters since they make it more difficult to spell and remember your blog URL.

A website URL with numbers is extremely difficult to remember and spell. Would you know how to spell Steves2ndBlog.com if I gave you the name of my blog? Would you spell out “second” or would you spell it out with the number two? Perhaps I have a lot of blogs, so would you remember that this is my second, or would you forget and assume it’s my third?

Don’t even think of using hyphens, underscores, or numbers in your website URL

Make an Effort to Only Use .com Domains.

Your URL can end in a variety of extensions, such as.org.net.blog.biz.info, and so on. Even today,.com is the most popular domain, thus you should aim to keep your website URL to.com.

Would you be able to recall MyBlogTutor.biz if I told you it was the URL of my blog a week later? You’d probably start with.com and then give up if it wasn’t available.

Wouldn’t you think it was a little spammy if I told you my blog URL was MyBlogTutor.info? I practically never go to websites with.info or.biz in the URL.

Because there are so many websites on the internet these days, many URLs that end in.com may already be claimed. In this scenario, you may need to come up with a new website URL idea.

Be Original

When choosing a URL for your website, try to think of something unique. Don’t call your blog AmazonStore.com because there is already an online bookshop with that name.

If you said your website’s URL was AmazonStore.com, they’d probably go to Amazon.com instead. Worse worse, Amazon.com may be able to sue you for infringement of their trademark.

Tip: Make a URL that isn’t too similar to another person’s URL.

If you want help choosing a name for your business read: How Do I Pick a Name for My Business

Final Thoughts

It’s critical to have a short, memorable blog URL that users can easily type into their browser. You should have a framework for understanding what constitutes a decent website URL after reading this post. The next step is to go out and get one; once you’ve done so, please let me know what your new URL is right here in the comments!

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