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How to Do Google Ads; 3 Rules to Follow

There are three basic guidelines to follow if you're wanting to know how to do Google Ads effectively, while keeping advertising prices down.

Let's Jump Right & Explain How to Do Google Ads!

Whether or not you show in search engine results as paid ads are determined by a number of criteria, the most important of which is your bid and three basic guidelines! Following these three guidelines in the case of PPC (pay per click ads) will result in low-quality ratings, which translates to higher advertising expenses. Your Ad Rank, which is a mix of your bid and a quality score that Google assigns depending on the relevance of your keyword, ad, and landing page, determines your cost per click.

The three rules can be summarized as follows: Join or Die. Google’s goal is to provide a consistent search experience, and the three guidelines support that goal; violators will face the consequences. Isn’t that a bit harsh? Let’s break down these golden guidelines so we can follow them and succeed! In a practical sense, being “the person who abides” pays dividends.

Google Will Be Pleased IF

  • Make an effort to stay current. Build each ad’s strategy and structure around the users’ search intent. If you don’t have what people are looking for, don’t act as you do. When consumers leave your website, Google considers it to be a bad user experience and lowers your quality score. Because you pay for each click, bringing relevant traffic to the site is also in your best interests.
  • Make the site mobile-friendly. In the third quarter of 2018, mobile traffic accounted for up to 43% of all site traffic in the United States**. Ascertain that your mobile site loads quickly and is completely functional. In Google’s opinion, failing to provide a solid mobile experience is a significant failure (and, once again, damage to quality ratings).
  • Adhere to Google’s advertising rules. Don’t use clickbait, deceptive content, or excessive capitalization, for example. If you irritate Google, they may even suspend your account. It is strongly advised that you go over these recommendations again.

Follow This Additional Guidance


It’s time to take care of the other critical components: bidding and optimization, once you’ve ensured that you’re in line with searchers’ objectives and that you provide a pleasant user experience. When you enter the digital world, you’re entering a competitive and dynamic market where the cost of each click is heavily influenced by your competitors’ ad rank. So, given the high stakes of the competition, how can you work with the account to get the most bang for your buck?

Assess & Measure

Define your Google Ads advertising objective. Are you a salesperson? Trying to get people to download e-books? Are you looking for leads? Make sure you have detailed tracking in place for each targeted activity. This will assist you in determining whether Google Ads is the right channel for you.

Don’t Leave Things to Chance

Consider how much you’d be willing to spend for a user to execute a particular action, and tailor your account to that figure. This is a never-ending process. Keep in mind that you’re competing against opponents who are continuously adjusting their bids, and you’re also reacting to new competition entering and quitting the arena. Furthermore, users’ basic search habits can shift over time. The name of the game is to know your numbers, observe, and react.

Maintain a Tidy Account Structure

A decent structure guarantees that your adverts are displayed in response to the correct search term and that the user’s search intent is effectively addressed. Clean data is ensured by properly directing traffic between ad groups. A jumbled structure may lead to misinterpretation of facts and erroneous conclusions, causing you to stray further from your advertising goal.

Begin Small, Then Scale Up

How you begin is determined by your budget and the level of competition in your industry. Companies with limited resources should begin with more specific keyword match types and lower bid levels, gradually increasing their bid levels. Otherwise, you run the danger of blowing up a significant chunk of your budget in a matter of hours.

Use Search Term Reports

We’ve encountered far too many accounts where the search term reports have never been tinkered with. This is the most straightforward method of wasting money on Google Ads. Make sure you use negative keywords to filter out irrelevant traffic and respond to search terms that are relevant to your organization.

Pick Your Battles Carefully

Bidding hard to appear at the top of the search results does not necessarily yield the greatest results. The most clicks are attracted to the top position, but it is also the most expensive. It’s possible that by eliminating a position or two, you’ll be able to increase your profitability without sacrificing a lot of volume.

Take Advantage of Google Ads’ Features

Google Ads is a robust platform that enables detailed ad segmentation and optimization. Knowing how to use this platform will help you get the most bang for your buck. You can utilize bid modifications to alter your bids based on demographics, devices, and time. Testing tools, re-marketing, Gmail advertisements, display ads, YouTube ads, countdowns, and a plethora of other choices are all available to you.

In Closing

Thank you for stopping by today! If you enjoyed this post, you may also like: How to Create a Brand Strategy That Will Guarantee Long-Term Success

If you would like to start a PPC ad campaign, and want some professional guidance. Partner with the experts at Pushleads! We want you to Be Visible & Grow!

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