Life in the SEO World
There is no doubt that social media has taken over communication platforms with the same urgency as the Gold Rush of 1848. Just like the Gold Rush, there is “gold” in learning to implement social media into business and marketing. There is as much “gold” in becoming educated in the value of search engine optimization (SEO) in sales and marketing. Combine these two platforms and the result is a marketing and sales winner.
Growing SEO Leverage
When using media formats like Twitter, YouTube, Pinterest or Facebook, it helps to become more consciously aware of personal communication skills. The first awareness is to avoid using unnecessary verbiage. In most cases, these social platform target brevity rather than endless verbosity.
Using SEO in social platforms is relatively simple to do. Begin by “putting teeth” into what you communicate. No one orders filet mignon and receives fatty meat. This is the analogy to use for social platforms and SEO.
Create a Signature Media Style and Purpose
Next, create a signature media style that is unmistakable. Embed SEO keywords in introductions, content and conclusions that are not repetitious, but offer a view of your communication style and purpose. Social platform style should include SEO that targets on a one-to-one, rather than mass, basis. If your social platform appears it is mass “marketed,” it will not attract interest.
The Role of SEO in Marketing
Next, create a signature media style that is unmistakable. Embed SEO keywords in introductions, content and conclusions that are not repetitious, but offer a view of your communication style and purpose. Social platform style should include SEO that targets on a one-to-one, rather than mass, basis. If your social platform appears it is mass “marketed,” it will not attract interest.
Viral Socializing with SEO
SEO experts know the importance of locating specific keywords so search engines rank social platform posts higher than millions of others.
For example, the owner of a landscaping business can “socialize” on multiple platforms without beginning by introducing the business. Blasting business ads across social platforms can be a marketing deterrent.
Project the Human Side to Increase Personal Interest
Choose to become part of a group with whom your communications are of greatest interest. In marketing and sales today, projecting the “human side” of your image is just as important as being the quintessential business person.
For one thing, projecting a more human side allows your target market to develop greater interest and coincidentally discover your professional business character, while incidentally learning more about your business offering.
Steps to Use Social Media to Leverage Your SEO
There are several steps to use social platforms to leverage your SEO. These include:
. Creating regular blog content
. Focus on local targets for your core groups
. Use meta tags, links and back links
. Register on search engine links relative to those your media target use most like travel, restaurants and home repairs
. Maximize your efforts on major social platforms with optimal visibility and participation
Go Forth
As you can see, being a social platform “member” rather than an infrequent visitor elevates personal status as well as business rank.
Have you joined the Gold Rush yet? If you haven’t, now is your chance to start leveraging both Social Media and SEO together to start working on growing your business.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.