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How to Write a Good Meta Description for SEO

Google's snippet help has added more information recently on how to write a good meta description for SEO.

How to Write a Good Meta Description for SEO According to Google

Google’s snippet help has added more information on how to write a good meta description for SEO.

Google has provided some examples of “bad” and “better” meta descriptions in a help document controlling your snippets in search results.

Avoid these four kinds of “bad” meta descriptions, according to Google:

  • List of Keywords: “Colored pencils, threads, sewing machines, bobbins, needles.”
  • The same description is applied to every news article: “Get local news in Whoville straight to your door! Find out what took place today.”
  • Do not summarize the page: “Every person enjoys eggs. I collected them from the hen house and brought them to the kitchen when I was young. Those days were wonderful.”
  • Too short: “Colored Pencils.”

Ways To Improve Your Meta Description


Google provides “better” meta descriptions:

  • List the products the shop provides and the store’s hours and location: “Purchase everything you need to create your next outfit. Open Monday-Friday from 8-5 pm, in the Fashion District.”
  • Use a snippet from the specific news article: “An elderly local man stole everyone’s presents the night before an important event in the Whoville small town. Stay tuned for live updates on the matter.”
  • Summarize the page: “In just one hour, you can learn how to cook eggs using all four methods: boiled, poached, sunny-side up, and over-easy.”
  • Be specific and precise: “Order 50+ pencils, and get free shipping on this self-sharpening mechanical pencil that autocorrects your penmanship. In addition to 2B auto-replenishing lead, it includes a lead sharpener.” It comes in Vintage Pink and Schoolbus Yellow colors.

Google’s recent announcement about meta descriptions is a welcome one, mainly because it provides us with more specific guidance about creating descriptive and engaging meta descriptions that will be more appealing to visitors.


You might also like: Google Has Declared That A Core Algorithm Update Will Take Place in September 2022

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