Ideas for Lead Magnets
Lead Magnets are a powerful marketing tool for gathering a prospect’s contact information.
The issue is that making these magnets can be time- and energy-consuming. It can also be hard to think of ideas for your lead magnets.
So today, let’s consider a few suggestions on what your lead magnets could be about.
Your web site’s content and products are only accessible to customers who know the right words to use. You need to research, compare, and prioritize the best keyword opportunities to get there. Ahrefs’ Keywords Explorer is one of many keyword research tools. You start with two things: keywords and a keyword research tool.
To find your seed keywords, examine your most popular existing material. If you don’t have any content yet or wish to disregard it for some reason, you may use words or phrases that you assume would be appealing to your target audience.
For example, our most popular blog posts are on SEO. Since we desire to attract more people interested in SEO to our website, creating a lead magnet for SEO-related material is brilliant.
Once you have identified your seed keyword, plug in the keyword, for example, “SEO,” and restrict the results to some popular lead magnet types. You can then prioritize those ideas based on provided SEO metrics like search volume or traffic potential.
Once you comprehend what kind of content can bring organic traffic or generate engagement, you can create lead magnets based on those subjects.
Looking at a competitor’s website can give you ideas for creating valuable lead magnets. For example, you can look for topic patterns on their blogs or the content they promote on their homepages.
Ahrefs can provide the information you need to better understand your competitors by showing you which content has been most successful. Here’s how: First, you can see who produces content similar to yours by inputting your site into Ahrefs’ Site Explorer and selecting the Competing Domains report.
Next, you can discover the best content published on those domains using two reports. Using the Top pages report, you can discover pages based on the organic traffic they generate. You can even filter those results for linkbait types.
According to Top Content, the content with the highest engagement is measured by referring domains (the number of links to the content), Twitter shares, and Pinterest shares.
It is possible to obtain a far more comprehensive picture of the information associated with a specific subject using Ahrefs’ Content Explorer. For instance, if we wished to research SEO but only looked at lead magnets, we might enter our seed keyword with some keywords to uncover hundreds of results that we might examine based on their performance (traffic, Twitter shares, etc.).
It's Important to Study Your Niche'
You can find lead magnet ideas by paying attention to what people say in places where your industry and target audience congregate. You can examine social media groups, magazines, personal blogs, and communities to reap the benefits of a substantial amount of engagement or a trend. This will enable you to act on opportunities quicker than your rivals. You may also gain valuable insights from these conversations.
Once the announcement of the old Google Analytics being sunset, GA4 became a hot topic again.
After that, you can assess the keyword research tool for the search demand and difficulty level to rank a GA4 course lead magnet on the topic of GA4.
You can use a tool like SparkToro to discover relevant topics and hashtags (among other things) by inserting topics your target audience talks about.
How to Boost Lead Magnet Traffic
A lead magnet is ineffective if it doesn’t receive any traffic. Let’s examine how we can make that portion of the lead-capturing mechanism function.
Create Relevant Blog Posts
Take a look at the example. Here, HubSpot is publishing blog posts about its lead magnets to drive organic traffic from search queries relating to them. The results are impressive since this is a continuous flow of essentially free traffic.
You don’t have to restrict yourself to one template per lead magnet. UXPin provides an extensive selection of free ebooks by linking to multiple blog posts.
The blog can link to the books or promote the newest ebooks on the site’s navigation bar, in addition to blogging about subjects related to the books. By doing this, the books received over 6,000 links from the blog to those lead magnets, sending visitors there.
Make Sure Your Landing Page is SEO Friendly
First and foremost, an SEO-friendly page requires understanding the search intent or what motivated the person to search (more about this later). To create an SEO-friendly page, you should follow the same format, content type, and perspective as the top 10 ranking pages for a particular query.
The SERPs indicate that people prefer blog posts to drive organic traffic for HubSpot’s sample templates. However, lead magnets that link directly to a calculator or feature one on the page are often more successful.
You Should Use High Traffic Pages to Promote Your Content
You can use other pages’ traffic to boost your lead magnets. All you have to do is find a good place to advertise your lead magnet on one of your high-traffic pages.
You Can Promote Via Email
It’s a good idea to send a lead magnet to someone whose email address you already have. Here are some reasons why:
- You can use lead capture forms to capture leads. However, with a new lead magnet that offers something premium, the lead may need to provide more information.
- Stay connected to your customers through your brand.
- Old leads can be re-engaged using the lead magnet.
Spread the Word Through Social Media
If you plan on sharing lead magnets on social media, there are two things you should keep in mind. Although your content might go viral, organic reach on social media has been declining for a long time. Traffic from social media shouldn’t account for a substantial portion of your conversions.
It’s worth noting that not every social network is a good match for your content. For example, Deloitte’s webinar on “Cloud Core Banking Academy” seems like a much better fit for the professional network platform LinkedIn (rather than Facebook).
Another example is On Facebook, Asana’s Anatomy of Work report earned ten likes (276K followers). On LinkedIn, it earned over ten times as many (168K followers). However, this result seems relatively low given all the work that went into this content.
Online Ads Promotion
Depending on the situation, it is wise to advertise lead magnets via online ads. You and your prospects may currently be perfect strangers. However, well-targeted ads with a lead magnet can alter this.
Using an ad to target the right people saves you time and marketing dollars, saving you time and money. Instead of hunting for millions of people, you can focus on the people most likely to be interested in your product. In this way, Microsoft targets its high-value products on LinkedIn.
Collaborate with Other Companies
Look for other companies that target the same consumer base but don’t directly compete with you. Then, determine if they’d be interested in collaborating with you on content. By working with them, you may pitch to their audience, and they may pitch to yours.
On the one hand, lead magnets can help you acquire visitors’ contact info. On the other hand, they may prevent users from accessing something that might assist you in selling your products or services from accessing it. Is generating leads more critical than receiving high volumes of organic traffic and, potentially, increased brand awareness? You must make this call on your own. You may attempt to obtain the greatest of both worlds by SEO-optimizing your lead magnets (as discussed in this piece).
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