Everyone (LOVES) to talk about link building and learn about the latest and greatest techniques for generating backlinks to their blogs. While this increases visitors and improves search engine results, it might detract from an equally vital part of your blog: internal (or onsite) SEO.
Not only can effective internal SEO help increase your results by making it easier for Google’s crawlers to reach your pages, but it also allows real people to explore your site and, ideally, stay longer.
Internal linking of your blog pages is an important aspect of onsite SEO, and this tutorial will go into the subtleties of interlinking your blog pages.
The main purpose of interlinking your blog posts is to allow search engines to simply crawl and index all of your pages, as well as examine your site’s structure. A clear structure ensures that all of your pages are indexed, allowing them to be matched to search queries.
Because Google wants to provide the finest experience and content for its users, the quality of your site’s layout is taken into account when determining rankings.
Perks Other than SEO
There are a lot of blog entries out there that claim interlinking is just vital for SEO; however, this is simply not true.
Internal links make it easier for visitors to traverse your site and find additional information. Consider someone finding one of your posts via a Google search. They could read it, obtain the information they need, and then exit or exit without thinking. When you include anchor text links in your blog that direct visitors to additional relevant pieces, your readers are suddenly spending more time on your site rather than just a few minutes. And this dramatically raises the likelihood of them subscribing or returning.
Bounce rates will be reduced if visitors stay on your site for longer periods of time, which is essential because Google utilizes bounce rates to decide whether or not your blog has good content. Google keeps track of searchers who enter a post, look at a single page without digging more, and then leave. If this frequently happens on your site, Google will notice that visitors aren’t finding it useful, and your ranks will suffer as a result.
Internal Linking Techniques that Work
When linking your blogs internally, keep two things in mind: structure and common sense. Focus on a tiered linking system that works from the top-down, starting with the home page, for structure. Breadcrumbs are an excellent example of this.
Hansel and Gretel may be the earliest depiction of internet readers that we have. They were both so ADD that on their forays into the woods; they couldn’t remember how to get home. Your blog’s readers are similar (in some ways), but they can’t leave their own breadcrumbs to find their way back, so you have to assist them.
Breadcrumbs indicate the various tiers and landing pages that led you to your current location. If you get too far down the rabbit hole, a simple click on any crumb will take you to a larger page. Breadcrumbs can be included in your site using a variety of plugins, resulting in natural internal links on all of your pages. Yoast’s breadcrumb plugin for WordPress is the best I’ve discovered.
You can start linking between your blog posts once you have a tiered structure in place that correctly links all of your primary sites. This keeps each content from falling through the gaps and ensures that everything is indexed in the SERP.
There are tools that can help you link naturally between blog entries, the finest of which being SEO Smart Links, a WordPress plugin that matches keywords to tags and titles and creates links between them automatically.
SEO Smart Links can be a useful tool for larger blogs where you might forget about some posts or have a lot of stuff to post. However, if you have a smaller blog, manually linking between entries is pretty simple.
Make the anchor text relevant and keyword specific so that crawlers and users can tell what kind of page the link leads to. This helps with SERP ranks, as well as click-through rates and indexing.
Don't Go Overboard
When it comes to interlinking, it’s crucial not to go overboard. Attempting to influence the SERPs by adding hundreds of exact match keyword anchor texts to your landing page appears to be spammy and will result in your blog being penalized. Rather than trying to force your text around the keywords, keep it natural and mix up your keywords to fit naturally within sentences.
Control the Situation
To keep everything in order for users and crawlers, it’s critical to stick to the tiered system of internal linking. Consider using a structure that is similar to the classic pyramid structure, with the Home Page at the top and everything flowing down from there. Linking to and from landing pages, blog posts, the about page, contact pages, and anything else you have can rapidly become a jumble, and you could be leading the crawlers on a wild goose chase as they try to figure out what’s going on with your site.
Keep it simple for them, and they’ll reward you with higher ranks and faster indexing, as well as more exploration and interaction from your readers.
It All Begins With Excellent Content
Of course, having the strongest internal linking structure is useless if you don’t have compelling content to keep users engaged. Any aspect of SEO should never take precedence over the quality of your content, but it may be leveraged to elevate good material to new heights.
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