Is It Safe to Entrust SEO Blog Writing to Others?

Is It Safe to Entrust SEO Blog Writing to Others?

Thinking about outsourcing your SEO blogs? It could be a game-changer. Skilled writers can create content that boosts your visibility, connects with your audience, and stays true to your brand—all while saving you time and effort.

You’ve hired an SEO agency like PushLeads to boost your online visibility. They can certainly handle the technical aspects. But what about your blogs? Can they accurately represent your industry? Can they manage industry-specific terminologies? Can they capture your distinctive tone?

While these concerns are valid, they are more easily addressed than you might anticipate.

Empowering Your SEO Copywriter

Starting with an initial meeting can set your writer on the right track. Be prepared to discuss the following:

  • Your company’s backstory.
  • Your target customer.
  • Your competitors.
  • What makes your product stand out?
  • Your podcast, YouTube channel, or other media platforms.
  • Preferred blog topics.
  • Topics to steer clear of.
  • The desired tone (casual, formal, humorous, sarcastic, etc.).

You should expect to provide feedback on the first few blogs to help your writer match your style. Investing some time now can save more later, and you’ll likely need to provide less guidance as you move forward. Plus, allowing your SEO agency to assist with content will likely increase your traffic.

Advantages of Outsourcing Your Blog Content

Consistency

Search engines appreciate consistency. To rank highly, your website needs a regular flow of content to demonstrate that you are an authority in your industry. However, most companies need more time to maintain this flow. By hiring an SEO agency, new content will consistently appear on your website without the need for constant supervision.

Engage Your Target Audience

A proficient writing team will research your target market. What is your audience searching for online? What problems can your business solve for them? What aspects of your product or service attract them the most?

 

They will then convert this information into a content calendar. Without thorough research on your target audience and randomly selecting topics, you risk creating content that neither ranks nor attracts the right audience.

Establish Your Authority

The days of ranking highly on search engines with low-quality content are over, thanks to changes in Google’s algorithms. Google now rewards authority, meaning high-quality, industry-related content.

A skilled blogging team can consistently produce high-value blogs that establish you as a credible thought leader in your industry and catch the attention of search engines.

Optimize for Traffic

Being an expert in your product or service is half the battle. The other half is knowing how to write about it in a way that engages your audience. Experienced blog writers understand the best practices to attract ideal buyers, such as enhancing readability, creating appealing titles, and strategically incorporating keywords.

Cost-Effective

Many business owners need help writing blogs consistently because they are busy running their businesses. You may consider hiring an internal copywriter, but do you want another person on the payroll? Considering HR involvement, insurance, taxes, benefits, etc., outsourcing is often more cost-effective, offering a higher return on investment.

A good SEO company regularly sends you reports demonstrating progress and increased visibility. Poor quality blogs can decrease this visibility, so the SEO agency will have a strong motivation to write effective blogs that enhance your search engine traffic.

Handy Tips for Outsourcing

  • Avoid micromanagement. Winston Churchill famously said, “Perfection is the enemy of progress,” and SEO experts agree. Overanalyzing every blog to ensure perfection could slow progress and negatively affect your online performance. Expect quality, but keep minute details from hindering momentum.
  • Remember the ‘why.’ Blogs are written to establish trust with your target audience by offering value. They answer readers’ questions and solve their problems. Many entrepreneurs mistakenly want blogs to be purely promotional. That works for Facebook ads and landing pages but could repel blog readers and reduce your website traffic.

A skilled content writer will create blogs that are informative rather than promotional. They’ll cover various relevant, popular topics honestly and transparently. Only some topics will directly relate to your products or services. You’re educating and building trust, not overwhelming, and establishing dominance.

People frequently outsource lawn care, housekeeping, taxes, and oil changes. It’s not because they can’t figure out how to do these things; it’s because they understand that others have the necessary tools and resources to do them effectively—usually in less time.

Blog writing falls under the same category. If you invest time in choosing a reputable SEO company with top-notch copywriters, you can free up your schedule and mental space to focus on what you do best and grow your business.

See also: The Importance of Content Strategy: 5 Reasons Every Business Needs One.

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