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Is SEO worth the time and money in your case? According to HubSpot, 69% of marketers invest in SEO. This quick, straightforward answer is available if you're looking for one.

Is SEO Worth The Investment? This Blog Answers That Question

Is SEO worth the time and money in your case? According to HubSpot, 69% of marketers invest in SEO. This quick, straightforward answer is available if you're looking for one.

Is SEO worth the time and money in your case? According to HubSpot, 69% of marketers invest in SEO. This quick, straightforward answer is available if you’re looking for one.

Suppose you want to determine if SEO is worth it for you. To answer the first question, ask yourself if you receive enough qualified traffic from search engines without paying. SEO is likely to be beneficial if the answer is “yes” to both questions. You can receive targeted, free traffic from SEO since it helps you rank high for popular searches and receive free traffic. You may prefer another form of marketing if all the answers are “no,” though. To learn more, read on.

Question #1: Is there a demand for the products you offer?

Most local businesses almost certainly answer “yes” to this question, at least statistically:

  • 75% of consumers use search engines to find local information (Google).
  • According to Google, 76% of people who search on their smartphones for something nearby visit a business within a day (Google, 2018).
  • About 28% of local searches lead to purchases (Google).

If you aren’t showing up for relevant local queries, you’re missing a lot of money. There is a complete guide on local SEO here if you are unfamiliar with it. If you are an e-commerce, SaaS, or a small online business, especially if you are involved in something new or niche, this might not be the case.

Investing in other kinds of marketing might be required for firms that make innovative bathing systems (or intelligent baths). At this moment, everyone is just taking a regular bath—information courtesy of Ahrefs’ free keyword generator.

The first step is to plug in keywords for what you sell or provide and see how much demand there is. For example, if we enter “commissary kitchen” into Ahrefs’ free keyword tool, we can see that there are 5,900 searches for it in the U.S. alone each month. This tells us whether people are interested in what we do.

Even if people aren’t searching for specific items or services you offer, it may still be worthwhile to plug some of them into a keyword tool to see whether they are sought after. If that’s not the case, don’t fret. SEO might still be worthwhile, leading us to question #2.

Question #2: Is your business solving problems that customers are looking for solutions to?

While people may not be searching for the services or products you provide, they may be looking for solutions to their problems. This is because:

  • Search engines account for 68% of all online activity (BrightEdge).
  • When conducting B2B research, 71% start their search with a generic search rather than one that includes a company’s brand name or product (Google).
  • Constantly researching purchases to ensure the best possible choice is made is what 53% of shoppers say (Google).

When someone searches for a problem that Content Explorer addresses—such as link prospecting or content ideation—virtually nobody goes to Google to do so. In other words, Content Explorer is a searchable database of billions of web pages that almost nobody goes to Google to find.

It’s worth doing SEO in this case because you can create content that teaches customers how to overcome their issues using your product or service. Ahrefs does precisely that.

The purpose of question #1 was to see whether people were seeking solutions to issues. Use a keyword research tool to know what issues people seek solutions for. Next, insert the issue your product or service addresses. Also, look at the Questions tab to see if any questions match your issue.

Imagine someone created an excellent relaxation program/product and named it something unique. Since there would be no search volume for that name, it would not be a good choice. As you can see, the issue of not having an effective relaxation program is still present. That person can create content answering questions regarding relaxation and generate awareness about their program by creating content that addresses these concerns.

TIP: With premium SEO tools, you can take your research to the next level if you need more information. In addition to looking up more keywords in one run, you can get more metrics, access advanced filters, and even see your competitors’ keywords.

How Much Is SEO?

According to theory, investing in SEO is worth it if you answer “yes” to questions #1 or #2. However, one more aspect to it: the costs/efforts might outweigh the benefits. You can invest in SEO in three ways:

1. Hiring and agency. The most costly option is hiring an agency, costing an average of $134.66/hour (+retainer). However, you won’t have to learn SEO and can begin immediately.

2. Hiring team members or outsourcing to freelancers/consultants. It can be quite costly to build a team or outsource to freelancers or consultants (SEO consultants charge $122.33 per hour on average, freelancers charge $68 per hour on average, and in-house SEO specialists cost $71K per year in the U.S.). You must thoroughly understand the job and spend time recruiting and orienting new employees.

3. Do it yourself. It is the cheapest option, but it requires time and expertise.

Ask an SEO agency or consultant if SEO will be worth your while if you decide to hire them. An honest answer, as well as an explanation of why it is so, should be given by a reputable firm. If you plan to handle SEO or have someone else do it, you must master the methodology and do keyword research to locate the correct terms.

The competitiveness and difficulty of ranking for a specific thing are generally proportional to how frequently people search for it. If you are new to SEO, targeting low-competition keywords is a good idea—as long as they are still relevant to your business.

The main priority in SEO is determining whether there is search demand for queries related to your business. After all, SEO is about funneling a portion of that search demand to your website.

Lastly, the answer we provide in this article is the most direct one to this problem, in my opinion. Of course, it’s just the beginning. It’s not a comprehensive analysis of your company or market conditions. Use this article as the starting point in your SEO journey: an invitation to have an SEO strategy exclusively for you.

Read next: 5 Ways to Boost Your Digital Data Marketing Strategy’s Impact.

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