Lead Generation Continued
As you can see from our recent post “Lead Generation Strategies for Businesses & Agencies” lead generation is a multifaceted process with roots in many aspects of your content and marketing initiatives. So let’s continue with this follow-up post, and your business will have a greater understanding of just exactly what lead generation is, and how to best use it.
According to a poll conducted by video marketing provider Wyzowl in 2021, 86 percent of businesses now employ video marketing as a marketing technique, up to only 61 percent in 2016.
Surprisingly, 84 percent of those businesses also claim that video has helped them create leads, implying that it is a viable tactic for this reason.
As a result, if you haven’t done so previously, you should think about starting a YouTube account for your marketing firm.
However, you should not simply submit videos for the sake of it. Make sure the clips you make elicit emotion and speak directly to the marketing issues that your target clients are facing.
Blogging strategies are still successful for increasing organic website traffic.
According to Orbit Media Studios’ latest study, more than half of businesses report that their blog is producing “good marketing outcomes.”
Write entries that are 2000 words or longer; include a lot of pictures; work with editors; collaborate with influencers by obtaining quotes from contributors.
While B2B blog postings are more research-based, they should still be interesting and accessible to the decision-makers who read them.
It’s also worth noting that there’s typically a trade-off between the amount of time it takes to create in-depth, long-form content and the frequency with which your agency should publish them.
Another powerful lead-generating strategy is to reward and incentivize your clientele for referrals and reviews.
As previously said, brand reputation, particularly within business circles, can be a crucial long-term success element, and personal referrals from respected industry players can go a long way.
Organic reviews and referrals are the best end results, but you may speed up the process by establishing a formal referral program for your current clientele. Discounts on products and services, as well as access to premium services, are fantastic places to start.
E-Books are one of the most popular lead magnets for agencies because of the degree of insight, knowledge, and authority contained inside them. As a result, they appeal to potential leads as a “free” offering.
They also increase the value of your gated content, which is crucial for lead generation. While other types of content, including blog posts, videos, and infographics, can be utilized to generate leads, they are often employed to raise brand awareness and visibility at the top of the funnel. eBooks go much further and are a great method to deliver the kind of in-depth information that many decision-makers are seeking.
Leave Comments on Other People's Blogs
Leaving comments on other blogs is an excellent approach to start the lead-generating process, especially if the blogs’ audiences are similar to yours.
However, it’s critical that your comment adds value. The goal should be to aid individuals by providing information, insight, or guidance, which could include providing a unique perspective, providing pertinent numbers, or using your professional knowledge to respond to a specific query.
Also, don’t market yourself. You can leave some information on how to contact you, but if you’re openly trying to promote your company without offering anything relevant to the conversation, your remark will most certainly be flagged as spam and removed.
Creating a Facebook group is a great method to communicate with potential leads, solve problems, and start discussions about important topics. You may also utilize the group as a marketing platform for the other techniques on this list.
You can persuade people to join your group by appealing to their sense of exclusivity and then collect vital contact information from them during the group sign-up process. You may even incorporate your group’s promotion into your social media campaigns.
Trade Shows and Industry Events
When it comes to traditional networking, conferences, seminars, and other business events provide lots of possibilities to create leads the “old-fashioned” way.
To get the most out of this method, you should try to organize your own activities as well as actively engage in others’. You can host your own meet-ups, dinners, and award ceremonies, for example, and invite the decision-makers with whom you want to cultivate relationships.
Become a Member of Your Local Chamber of Commerce
This may or may not be viable depending on your particular situation, but joining your local commerce chamber can be a terrific — and frequently ignored — approach to creating leads.
Many of the techniques already mentioned, like networking, client referrals, and industry events, can be facilitated by membership, but there are also other benefits, such as greater reputation and visibility for your agency.
Free usage of your tools, whether as part of a time-limited trial or as a one-time offer, maybe a very effective lead magnet. There are several services that you, as a marketing agency, can provide, such as a free website audit for a potential client.
Automation is becoming a more popular method for agencies, as it is in many other industries. It is well-suited to the data-intensive nature of digital marketing and has the extra benefit of saving you time and money.
Naturally, you’ll need to find the correct CRM software, build applicable workflows, and fine-tune them. However, once you’re up and running, there is a slew of automation-friendly channels to choose from.
Marketing Automation Options
Because sending emails may be triggered when a lead takes a certain action, email marketing is ideal for automation. Drip feed programs are particularly useful for generating leads because they allow you to create relationships while also exposing your brand to new people on a regular basis.
Chatbots are another relatively new technology that can help you automate a lot of your lead-generating efforts, especially considering the recent rapid technological improvements in this field. Chatbots can be used to communicate with and engage leads on a variety of high-profile venues (such as your website and social media pages), and they can also be used to triage customer concerns.
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