Navigating Google Analytics 4 Top 9 Training Courses for Marketers

Navigating Google Analytics 4: Top 9 Training Courses for Marketers

Navigate the shift to Google Analytics 4 with confidence by exploring nine expert-curated training courses tailored for every skill level. Whether you're a beginner or an advanced user, these resources will equip you with the tools to unlock GA4’s full potential and elevate your marketing strategies. Dive into practical insights and step-by-step guidance designed to transform complexity into clarity.

Feeling overwhelmed by the shift from Universal Analytics to Google Analytics 4 (GA4)? You’re not alone. To help marketers navigate this complex transition, we’ve curated a list of nine top-tier GA4 training courses. Whether you’re a beginner or an advanced user, these courses will empower you to harness the full potential of GA4 and turn confusion into confidence.

Search Marketing Expo (SMX) GA4 Masterclass

  • Cost: $249
  • Level: Advanced
  • Duration: Two days

Led by Colleen Harris, former ‘Search Marketer of the Year’ at Search Engine Land, this masterclass dives deep into practical applications of GA4. Participants will explore data comparison, audience building, custom reporting, and leveraging Google Tag Manager (GTM) for custom events and parameters. This course is perfect for marketers looking to take their GA4 skills to the next level.

Google Analytics 4 (GA4) Training by The Chartered Institute of Marketing

  • Cost: $600
  • Level: Principles, Intermediate, and Advanced
  • Duration: One day

This comprehensive course, available both in-person and online, covers everything from AI-powered insights to customer lifecycle reporting. It’s designed to help marketers understand GA4’s advantages over Universal Analytics and create custom reports tailored to their needs. Whether you’re new to GA4 or looking to refine your skills, this course has something for everyone.

Google Analytics 4 Kickstarter by Measure Lab

  • Cost: $2,500 (for any team size)
  • Level: Beginner to Intermediate
  • Duration: Six hours (spread over two sessions)

Measure Lab’s live online course is ideal for teams looking to get up to speed with GA4 quickly. The training spans four modules, covering account setup, key metric definitions, campaign tracking, and more. It’s a practical, hands-on course that ensures participants leave with a solid understanding of GA4’s core functionalities.

Google Analytics 4 (GA4) for SEO

  • Cost: $49.99
  • Level: Beginner to Intermediate
  • Duration: 10 videos

Created by SEO consultant Joe Hall, this course is tailored specifically for SEO professionals. It guides marketers through GA4 setup and teaches them how to build custom reports for organic traffic. If you’re an SEO specialist looking to integrate GA4 into your workflow, this course is a must.

Google Analytics 4 (GA4) Complete Course by Love Data

  • Cost: $225
  • Level: Intermediate to Advanced
  • Duration: 7 HD video lessons (self-paced)

Love Data’s course is perfect for marketers who want to master GA4 at their own pace. The lessons focus on creating custom reports and using them to enhance website or campaign performance. With its self-paced format, this course is ideal for busy professionals looking to upskill on their own schedule.

Become Great at Google Analytics 4

  • Cost: $299
  • Level: Intermediate
  • Duration: 5 hours 9 minutes

Created by Charles Farina, this course covers a wide range of GA4 topics, including data integrations, funnels, and pathing reports. Participants receive a certificate of completion, making it a valuable addition to any marketer’s resume. If you’re looking to deepen your understanding of GA4’s advanced features, this course is for you.

Bespoke GA4 Training Solutions by Optix Digital Academy

  • Cost: From $1,620
  • Level: Beginner to Advanced
  • Duration: One day

Optix Digital Academy offers customized training tailored to your business’s specific needs. After a brief consultation, the academy designs a training day that addresses your unique challenges and goals. Whether you prefer in-person or online training, this bespoke approach ensures you get the most out of your GA4 learning experience.

Google Analytics 4 for Beginners - New Google Analytics by Udemy

  • Cost: $70
  • Level: Beginner
  • Duration: Two hours of on-demand video

This beginner-friendly course by Udemy is perfect for those just starting their digital marketing journey. It covers the basics of GA4, including how to analyze website and campaign performance. With mobile and TV accessibility, this course is a convenient and affordable option for beginners.

Why GA4 Training is Essential

The transition from Universal Analytics to GA4 has been a steep learning curve for many marketers. However, mastering GA4 is crucial for staying competitive in the ever-evolving digital landscape. These training courses not only simplify the transition but also empower marketers to leverage GA4’s advanced features for better campaign outcomes.

Ready to conquer GA4 with expert guidance? CLICK HERE to schedule your FREE consultation with PushLeads today and take the first step toward mastering GA4!

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