First Organic Google Search Result Boasts 28% CTR
A recent study published by Sistrix found that the average click-through-rate (CTR) for organic search results on Google is 28.5%. A strong SEO strategy is key in achieving the coveted top results on Google Search and assuring your brand can benefit from this high CTR and its associated qualified website traffic.
First Page CTRs
After analyzing user engagement on over 80 million keywords on Google Search, Sistrix discovered that there is a significant exponential fall off of engagement from one result to the next. For example, the CTR drops to 15.7% for the 2nd organic result, 11.0% for the 3rd, and continues to drop. The CTR on the 10th organic result in Google SERPs is only 2.5%. Results pushed to the second page of Google have an even lower rate of engagement.
Why is SEO important?
A strong Search Engine Optimization (SEO) strategy is important because of the huge differential in clicks even within the top 10 Google search results. Users want to find what they’re looking for quickly and easily, so they are less likely to scroll down the page and even less likely to click to further pages of results. They are more likely to change up their search terms if they don’t find what they’re looking for in the first few organic search results.
How to Improve Your Ranking
A well-planned SEO strategy can help your brand’s website appear within Google’s top search results for your desired keywords. Expert SEO companies are able to assist with best practices in site design and content, as well as off-page SEO strategies, that factor into Google’s complex search algorithm. For example, ensuring that your site is crawled correctly by the Google bots is extremely important, as is site structure and use of relevant keywords throughout high-quality content on your website.
Impact of Google Ads on Organic CTR
It was found that the CTRs of organic results on queries with a plethora of Google Ads at the top can drop by nearly 10 percentage points. However, a strong paid search strategy in conjunction with an SEO strategy can work wonders for CTR on both your paid ads and your organic results. Even if a user scrolls past the Google Ads, they inadvertently see some of the content. If they have already seen your brand’s name in the paid results, they will be more likely to click on your organic result because they subconsciously are already familiar with your brand, having seen its name just mere seconds ago.
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